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  • How to Be a Virtual Assistant and Make 6 Figures | Entrepreneur

    How to Be a Virtual Assistant and Make 6 Figures | Entrepreneur

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    This article originally appeared on Business Insider.

    This as-told-to essay is based on a conversation with Hannah Dixon, a 35-year-old founder of the virtual assistant training resource Digital Nomad Kit, from Guanajuato, Mexico about her advice for becoming a six-figure virtual assistant. It’s been edited for length and clarity.

    Becoming a successful virtual assistant — or VA — requires more than a laptop and a dream. In fact, I don’t think this career is for just anyone. It’s a career that calls into question the traditional way of working.

    In my years as a VA myself, I juggled a multitude of admin, tech, and creative tasks for clients all over the globe. It wasn’t always easy, but it got easier in time with mentorship and unwavering motivation to achieve a lifestyle that afforded me flexibility and freedom.

    After living and working in 58 countries and creating six-figure income years, members of an online community I led started asking me how they too could see success as virtual assistants. Through this, I was not only able to create a sustainable and rewarding career for myself but found a passion for helping others navigate the same path.

    Here are five steps I recommend every aspiring VA take to pave the way to six-figure success:

    1. Overcome imposter syndrome to develop an entrepreneurial mindset

    As a virtual assistant, you’re not an employee, you’re a business owner — and it’s essential to embrace this shift in perspective.

    This can stir up feelings of imposter syndrome, but this is a call to strengthen your self-trust. Develop confidence in your abilities through learning, applying what you learn, and remembering that you’re offering valuable services.

    Take time to understand your working style, strengths, and weaknesses, and not letting fears — like a fear of failure, or even fear of success — hold you back from doing. Moving forward with “imperfect action” is better than standing still.

    Someone recently told me they’d applied for over 50 traditional jobs and had no responses, then said that they wanted a job for “security.” Being a VA is no less secure than a traditional job, and you have so much more space in terms of who you work with, how you work with them, and what types of tasks you do.

    2. Specialize and design your service stack to command higher rates

    When breaking into this space, many people try to be everything to everyone, which often leads to engaging no one. The scope of what a VA can offer is broad, and it can be beneficial to specialize — if not right out the gate, then over time.

    I’ve seen VAs go from doing okay to creating six-figure incomes once they committed to a niche, and this was my experience as well. There’s nothing wrong with having a range of proficiencies in your back pocket, but how you market yourself in terms of your core niche plays a big role in the rates that you can command.

    If a client wants to grow their email list and run an email marketing campaign, would they hire a general VA or one who specializes in email marketing and is proficient in email marketing software? Clients will pay a premium for that peace of mind and not needing to give you lessons in speaking their language.

    When figuring out how to specialize your services, I recommend having a go-to “service stack.” These are the few (up to five) complementary services you’re well-versed in and can lead with. You’ll likely offer more services once you start working with clients, but having a small handful of areas identified from the get-go will keep you at the top of potential clients’ minds for these particular strengths.

    You can also choose to niche by the types of people and organizations you work with, such as by industry and/or values; for example, choosing to work with health and wellness professionals, or with people who are passionate about elevating voices of oppressed groups, regardless of industry.

    3. Create a strong first impression with a killer online portfolio

    Your online presence is your first impression as a VA, and it’s something your potential clients are going to heavily take into account. While you can’t shake hands, you can showcase your skills and professionalism in unique and fun ways.

    In the VA space it’s unusual to be asked for a resume, or even formal education. Often a compelling online portfolio and a robust online presence can speak much louder. This low barrier to entry makes it an ideal pathway to working online.

    The easiest way to build an online portfolio as a new VA when you have little to no previous experience is to be the portfolio. For example, want to offer writing services as part of your service stack? Building a portfolio of writing examples can be as simple as starting your own blog or newsletter. Your social media posts and captions are equally relevant with the added bonus that potential clients can easily see that you’re producing quality writing on a consistent basis. If it gets good engagement, that’s a cherry on top.

    You can get creative with how you showcase your skills and be authentic in how you represent yourself and your work in your portfolio. People work with people, and your creative approaches to your overall online presence will be a feather in your cap as a soft skill that clients will appreciate.

    As you grow your VA business, use your journey as evidence of your abilities. Every step you take in building your business can become part of your portfolio.

    4. Do VA-specific networking

    It’s not enough to set up a profile on gig sites and wait for clients to come to you. In my VA training programs, I actively advocate against these as a go-to due to their reputation for steeply undervaluing the skilled work of VAs. successful VAs understand the power of networking, as building strong relationships within your industry can lead to valuable opportunities and referrals.

    Join online communities, attend relevant events (which can be virtual), seek mentorship, and don’t underestimate the power of connecting with other VAs. In the VA world, your peers aren’t your competition; they’re a supportive network of individuals who understand your journey. If you’re not willing to support others, you can’t reasonably expect a big turnout for your own efforts.

    In fact, testament to the power of networking over the years: in my training program, I’m still sharing exclusive jobs from clients, who to this day come to me for VA services. My reputation has expanded over the years through the meaningful networking I’ve nurtured since day one. Another advantage is sharing high-paying job opportunities.

    5. Be an “innovator” VA, not just an “executor” VA

    The difference between a hobbyist VA and a six-figure earning VA often comes down to the client experience they provide. I always say there are the “executor” VAs who simply complete tasks, and there are “innovator” VAs who set themselves apart by becoming an integral part of their client’s business. The latter are the ones who become high earners.

    The number-one thing that contributed to my, and my learners’, six-figure success was providing a quality client experience. You want your clients coming back for more, signing longer agreements, upping your pay, and referring you out. This virtuous cycle starts with how you make them feel.

    Delivering a VIP client experience comes down to the small details, such as investing time to understand your clients’ businesses, goals, challenges, and unique personalities; communicating effectively; and always striving to exceed their expectations.

    You can boost client experience by making things easier for them. Simplify your interactions and requests from clients at every opportunity, for example, by making it easy for clients to pay you and ensuring they don’t have to jump through hoops.

    Look for opportunities to dazzle and delight! I had a client who loved Shakespeare, so I used a translation website to turn my end of the week reports into Shakespearean English and she was over the moon. Taking a moment to do something special in celebration of a victory or significant date can go a long way too. It doesn’t have to be an expensive gift, but bonus points if it’s something they need or something that reflects their personality and makes them say, “They really get me.“

    Strive to exceed expectations doesn’t mean working overtime — it does mean using a high level of awareness to start anticipating a client’s needs. Be the VA that when asked for something, you’re able to say “already done!” because you just knew it was going to be a thing.

    It’s this level of commitment and service that can elevate you to becoming an indispensable asset to your clients and allow you to not only grow your income independently, but also raise your rates in your longer-term contracts too. Even if it’s your first client on a small project, treat them exceptionally well.

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    Robin Madell

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  • Why Lifelong Learning Is the Key to Entrepreneurial Success | Entrepreneur

    Why Lifelong Learning Is the Key to Entrepreneurial Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Hey there, ambitious souls! Get ready as we are about to plunge into the captivating realm of lifelong learning. I truly understand your skepticism when it comes to learning. However, embracing lifelong learning is not merely an abstract idea reserved for intellectuals; it is the powerful catalyst that drives the engines of triumph.

    Picture this: You’re an entrepreneur carving your path through the dense wilderness of the business world. Every step is crucial, and every decision is a potential game-changer. But how do you ensure you’re actually making the right moves, staying ahead of the competition and seizing each and every opportunity that comes your way?

    The answer is simple: Become a relentless knowledge seeker. Lifelong learning is your secret sauce, the ultimate key to entrepreneurial success. You’ll develop an insatiable hunger for growth that sets you apart from the pack by continuously expanding your horizons, embracing new ideas and refining your skills.

    Now, let’s get down to the nitty-gritty and explore some key habits you need to cultivate to embrace the lifelong learner within yourself:

    Related: How Becoming a Lifelong Learner Is a Must If You Want to Achieve and Maintain Success

    1. Curiosity: The catalyst for innovation

    “Fueling the fire of curiosity”

    Curiosity killed the cat? More like curiosity launched a thousand startups! Curiosity drives innovation, propelling entrepreneurs to explore uncharted territories, question conventional wisdom and identify hidden opportunities. Embrace your inner inquisitor, and let curiosity fuel your journey to success.

    2. Embrace failure: The sweet taste of experience

    “The roller coaster of failure”

    Failure. That dreaded word strikes fear into the hearts of many. But guess what? It’s time to reframe your mindset. Failure is not the end; it’s merely a stepping stone toward greatness. Embrace failure as a valuable teacher, extracting every ounce of wisdom it offers. Learn from your mistakes, adapt, and come back stronger. Remember, every successful entrepreneur has stumbled, but they’ve used those setbacks as springboards to greatness.

    3. Networking: Your golden ticket to success

    “Building bridges, not walls”

    Perhaps you are already familiar with this idea, but it is crucial to emphasize: Achieving success as an entrepreneur is not only subject to your expertise but also to the connections you foster. Cultivating a robust network of like-minded people is fundamental to realizing entrepreneurial goals. Essential steps in this journey include attending conferences, joining industry groups and actively participating in a community that shares your enthusiasm. Engaging in collaborations, mentorships and partnerships will uncover unexplored prospects that will propel you toward remarkable accomplishments.

    Related: Why Lifelong Learning is the Key to Entrepreneurial Success

    4. Embrace technology: The future beckons

    “Harnessing the digital revolution”

    Entrepreneurial success is not a destination; it’s a lifelong journey. Invest in yourself through continuous self-development. Explore mentors, immerse yourself in books, engage with podcasts, and participate in seminars to expand your knowledge and enhance your abilities. Remember that personal development is a hidden advantage, enabling you to adjust to dynamic situations, conquer challenges and transform into your optimal self.

    5. Adaptability: The shape-shifting superpower

    “Embracing change with open arms”

    In the ever-changing landscape of entrepreneurship, adaptability is your superpower. The ability to pivot, embrace new ideas and navigate uncharted waters sets successful entrepreneurs apart. Stay flexible, constantly monitor industry trends, and be willing to adjust your strategies accordingly. Adaptability is the real key to survival in the wild business world.

    6. Time management: Mastering the art of productivity

    “Taming the time beast”

    Time is that elusive beast that can either be your greatest ally or your worst enemy. Developing expertise in time management is essential for achieving entrepreneurial success. Give priority to your tasks, remove distractions, and concentrate on impactful activities. Keep in mind that productivity is not determined by the amount of time you particularly dedicate to work but rather by the efficiency with which you employ your time.

    7. Emotional intelligence: The X-factor of leadership

    “Leading with heart and mind”

    As an entrepreneur, your success not only depends on your core technical skills but also on your ability to connect with others. Exceptional leaders are set apart by their possession of emotional intelligence, which involves comprehending and controlling one’s emotions while demonstrating empathy towards others. To develop this crucial attribute, it is important to cultivate self-awareness, engage in active listening and foster meaningful relationships. Your team, customers and stakeholders will respond positively to a leader who leads with heart and mind.

    Related: Why Continuous Learning Is Critical for Entrepreneurs and Their Teams

    Congratulations, my fellow entrepreneurs! By embracing the power of lifelong learning and practicing these essential habits daily, you’ve unlocked the door to unimaginable success. Always bear in mind that the expedition has no end. Maintain your appetite for knowledge, nurture your curiosity, and relentlessly challenge the limits of your potential. Thus, venture forth and triumph, equipped with wisdom, perseverance and an unwavering resolve to make your presence felt in entrepreneurship. Embrace the hard work, seize each opportunity that comes your way, and recall that being a lifelong student is not merely an option; it is the sole path to flourish in the thrilling roller-coaster journey of entrepreneurship.

    Now, get out there and let the world witness the unstoppable force of a lifelong learner turned entrepreneurial powerhouse. The future is yours for the taking!

    In an ever-evolving world, embracing the role of a lifelong learner acts as a stabilizing force, anchoring you while propelling you forward. It unlocks your complete potential, ignites your creativity and empowers you to overcome any obstacles you encounter. So, wholeheartedly embrace the pursuit of growth, nurture your curiosity, and make lifelong learning an unwavering commitment. Always remember success is never guaranteed, but by adopting the mindset of a lifelong learner, you position yourself as an unstoppable force.

    As you embark on this transformative journey, bear in mind the timeless words of the visionary entrepreneur Henry Ford: “One who ceases to learn becomes old, whether at twenty or eighty. Anyone who keeps learning stays young.”

    Stay young, stay hungry, and let the power of lifelong learning guide you to entrepreneurial greatness! Now, it’s your turn to share. What habits do you practice daily to fuel your entrepreneurial success? How has lifelong learning transformed your journey?

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    Chris Kille

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  • How I Went From Fast Food to Six Figures By Writing Letters | Entrepreneur

    How I Went From Fast Food to Six Figures By Writing Letters | Entrepreneur

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    This story originally appeared on Business Insider.

    Before I knew it, I had destroyed my life. I was a rail-thin 19-year-old, and I was so poor, I spent every morning walking through fast food drive-thrus so I could collect enough change to buy a candy bar and a soda to hold me over for the day.

    I got a job at In-N-Out Burger, and after a year of working there, I asked my boss for a raise. He told me instead that I should join the morning crew. Little did I know that meant I would be scrubbing toilets at 5 a.m. and waiting for the Arizona sun to come up so I could clean the parking lot.

    The author when he was working at In-N-Out Burger. Courtesy of Michael Clendenen

    I found myself scrubbing concrete by day and doing punk-rock shows by night. Meanwhile, my friends were graduating college, getting married, and having kids.

    By 22, my life was even worse. I was living out of a single motel room with five other people and a chihuahua to save money. I didn’t even have an internet connection — let alone a smartphone, a computer, or a car.

    But I turned it all around, and I’m now a six-figure copywriter and direct-response marketer who’s worked with Fortune 100 companies, USA BMX, political campaigns, and more, strategizing marketing and copy. Here’s how I did it by teaching myself and sending out letters.

    In 2017, a friend asked me to write an ad selling his Mustang in exchange for 10% of the sale

    I’d never written an ad before, so I borrowed my friend’s phone and Googled “how to write a good advertisement.” I discovered a newsletter called “The Gary Halbert Letter.” I read one of the newsletters, in which he said he could charge a client $15,000 for a letter he wrote in his underwear at his kitchen table.

    That was when I knew this is what I wanted to do for the rest of my life.

    I read every newsletter Halbert had. When I was done with those, I’d sit on the floor at Barnes & Noble and read all the marketing books in the store because I couldn’t afford to buy them.

    Next, I had to figure out how to find clients.

    Sending letters changed everything

    The No. 1 strategy I learned from Halbert was to send letters in the mail to businesses to land clients. But it wasn’t that easy in the beginning because I didn’t have many resources.

    I started writing copy at the library. One friend would drop me off in the morning, and another would help me get home. I was writing my letters by hand, and when I ran out of paper, the kind librarian would give me printer paper to write on.

    I used the Reference USA database — now known as Data Axle — that the library had to find the addresses of businesses I wanted to work with. I landed my first client through a letter. I decided I would work on commission only, and only with businesses that I had a personal vested interest in.

    My letters were so effective, I didn’t feel the need to jump on the social-media train

    In a world of content creators but without consistent internet access at my disposal, letters were my only option, which worked in my favor and made me stand out.

    One of the first groups of people I started working with was chiropractors because I felt strongly about the work they did. When I was younger, I’d been in several car accidents, and I had scoliosis. My treatment from a chiropractor helped me heal, and that’s how I opened my letter.

    I didn’t talk about all of the things that I could do for them — I told chiropractors in my area why I was passionate about their work and why I was emotionally invested in them, and I gave them the opportunity to explore working together. It was honest and built instant rapport.

    These are the same principles that I use in my clients’ copy now. I still work with chiropractors, but I’ve expanded to working with relationship coaches, data scientists, and anxiety coaches. I also coach other copywriters on both their copywriting skills and obtaining clients using letters.

    I now make between $8,000 and $17,000 per month in profit

    I work around 35 hours a week, and my income has increased as I’ve brought on more clients. My work brings in between $40,000 and $100,000 per month on average for my clients.

    I now have my own place filled with furniture that I bought. I have a successful business without spending all of my time on social media, and I just turned 27.

    Even to this day, when I want to bring on new clients, I send out a new batch of letters. Snail mail saved my life and completely changed my future.

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    Michael Clendenen

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  • 4 Ways to Build Your Confidence as a Leader | Entrepreneur

    4 Ways to Build Your Confidence as a Leader | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the ever-demanding landscape of business, leaders are often challenged with adapting and growing at a pace faster than ever before. Growing as a leader does not only cost time and finances but also requires you to have immense confidence to make significant decisions and pave the way to success. Confidence is the fuel that drives effective leadership, serving as a catalyst for innovation, influence and motivation. More than anything, a leader’s confidence is the mirror that reveals what we are capable of. When we exude confidence, it affects how others perceive us. It affects how your brand is perceived not just by your team but also by the public.

    It is important to remember that notable leaders such as Steve Jobs and Elon Musk had the courage to present ideas that pushed boundaries and challenged the status quo. Instead of following conventional norms, they dared to think differently. They boldly marched ahead and believed in themselves. That kind of confidence has left a mark on the world and made their brands stand out amongst the competition. This begs the question — how can you become a successful leader who has the confidence to take risks and challenge norms? How do you get the confidence to transform your leadership?

    It’s no surprise that gaining confidence isn’t easy. Even the most seasoned leaders can find themselves lacking. We must understand that getting to the top takes more than just hard work and dedication. Traditionally, one would be taught to concentrate on developing their outer skills such as technical prowess and social influence. However, the answer to gaining confidence lies in understanding and developing oneself. Once you understand yourself better, you will gain insight into how to use your strengths, weaknesses and unique skills to help you lead confidently.

    Instead of looking outwards, let’s take a look at ourselves first. To look inwards means that we have to evaluate ourselves and take a closer look at the root of the problem.

    Related: Being Confident Should Be a Leader’s Top Priority. Here Are 4 Ways to Build Your Confidence Levels.

    What causes leaders to lose confidence?

    There are many reasons why people may lack confidence in their abilities as a leader. Here are some common causes:

    Perfectionism:

    Leaders who strive for perfection may set unrealistically high standards for themselves. The constant pursuit of flawlessness can lead to self-criticism and a fear of not meeting those lofty expectations. When leaders inevitably fall short, their confidence can suffer as they perceive their performance as inadequate.

    Critical self-judgment:

    Leaders who engage in harsh self-judgment tend to be overly critical of their own actions and abilities. They may focus on their mistakes or shortcomings, undermining their confidence. The constant self-doubt and negative self-talk can erode their belief in their capabilities as leaders.

    Fear of failure:

    The fear of failure can be paralyzing and can lead to a significant loss of confidence for leaders. The fear of making mistakes or experiencing setbacks can prevent them from taking risks, trying new approaches and embracing innovative ideas. This fear can restrict their growth and impact their self-assurance.

    Lack of experience:

    Leaders who lack experience in certain areas or face new challenges may experience a dip in confidence. In unfamiliar territory, they may question their ability to navigate complex situations or make sound judgments. The perceived gap in experience can undermine their confidence until they gain the necessary knowledge and skills.

    Lack of skill:

    Leaders who feel they lack certain skills necessary for their roles may experience a loss of confidence. When leaders believe they are deficient in crucial competencies, such as communication, decision-making or strategic thinking, it can undermine their confidence in their ability to lead effectively. However, skills can be developed through training, learning and seeking opportunities for growth.

    These factors can intertwine and reinforce each other, amplifying the loss of confidence in leaders. It is essential to identify what may be causing your lack of confidence and address its root cause. Once you have come to terms with the source of your lack of confidence, it is now possible to take action and reclaim your confidence.

    Related: How to Cultivate Confidence as a Leader

    4 things you can do to reclaim your confidence

    Make the commitment:

    As opposed to the common belief of having the skills first and then committing, leaders must commit first. Commitment itself can boost confidence. Making a public or personal declaration of commitment creates a sense of accountability and pushes us to take action. As we make progress and witness our own dedication and effort, our confidence naturally grows. Each step taken reinforces our belief in our ability to acquire the necessary skills.

    While skills undoubtedly play a crucial role in achieving success, the act of committing before possessing those skills can be a powerful catalyst for growth and development. Embracing commitment as a starting point, we embark on a transformative journey that pushes us to acquire the skills necessary to fulfill our commitments and achieve our goals.

    Cultivate courage:

    Courage allows us to embrace failure as a learning opportunity. When we have the courage to try new things and take risks, we also open ourselves up to the possibility of failure. However, failure is not a reflection of our worth or abilities. Instead, it provides valuable lessons and insights that contribute to personal and professional growth. Embracing failure with courage allows us to bounce back, adjust our approach and build confidence through resilience. By cultivating courage, we embark on a journey of self-discovery, resilience and personal growth that fuels the development of unwavering confidence.

    Develop your skills:

    Mastery breeds confidence. Building confidence by developing your skills is a powerful and effective approach to enhancing self-assurance and belief in your abilities. As you develop and refine your skills, you gain a sense of mastery over them. The more proficient you become in a particular area, the more confidence you naturally build. Competence and expertise bolster your belief in your capabilities, allowing you to tackle challenges with greater assurance.

    A simple gesture such as reading to further improve your skills, can go a long way in building confidence. This is especially effective when incorporated into your routine. So, remember to invest time to improve yourself and upgrade your skills. By investing in your skills and competencies, you lay a solid foundation for increased confidence, enabling you to take on new challenges and opportunities with greater assurance.

    Acknowledge your wins:

    No achievement is too small. Acknowledging and celebrating even the smallest wins can have a significant impact on your confidence. Acknowledging your wins is a powerful practice for building confidence. By validating and recognizing your achievements, you reinforce positive behaviors, strengthen your belief in your abilities and generate momentum toward further success. Embrace the habit of celebrating your wins, both big and small, and watch your confidence grow as you recognize the value and impact of your accomplishments.

    To lose our confidence is not uncommon. It can happen to any of us, regardless of our skills and capabilities. However, when we stay in that state, we become stagnant and fail to reach our full potential. To be an effective leader, we must take action to reclaim our confidence. So, embrace the challenge of navigating your self-doubts, and choose to elevate your leadership confidence. With the proper approach, there is no challenge too big for us to take on. Remember that a man with confidence is worth a thousand doubters, for he possesses the power to inspire, lead and achieve greatness.

    Related: Unleash Unshakable Confidence in 7 Days

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    John Kitchens

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  • How Your Home Office May Be Harming You — and How to Fix It | Entrepreneur

    How Your Home Office May Be Harming You — and How to Fix It | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    With the onset of the pandemic and the ensuing lockdown, we suddenly had to adapt our living spaces to create makeshift home offices. Today, 30% of Americans are still working either remotely or on a hybrid schedule. But how many of us have taken the time to ensure that our workspace enables us to do our best work — or to ensure it’s even safe?

    Your home work environment should be a well-designed space that ensures healthy, productive behavior. If you haven’t attempted to set up a clearly established home office, chances are your work-life balance is suffering.

    Related: How to Build an Effective Home Office

    How your home office may be harming your quality of life

    How many of us roll out of bed, pull on a pair of sweatpants, sit down in a chair in the bedroom, kitchen or living room and allow our work to bleed into the rest of our lives?

    Without setting clear boundaries — both physical and mental — we forget to say goodbye to our kids because we decide to respond to that one email that comes in at 7:30 a.m. Later in the day, a colleague sends a message at 8:00 p.m., and we choose to answer it rather than putting it off until the morning. We forget to shower or take lunch breaks.

    The consequences are clear: If we don’t create a routine in the same way we would when going into an office every morning, our mental health deteriorates.

    There are major benefits to working from home, particularly if you suffer from anxiety or are treated poorly in an office environment by superiors. Having the flexibility to work from home has also been a tremendous boon for families who can save time and money on child care. However, these benefits only work when we create clear boundaries and workable spaces. Thankfully, many of these can be achieved with little to no cost.

    Related: How to Perfect Your Home Office

    How to create a healthy, productive home office

    One of the simplest changes to make is with lighting. The best option is a room with a window that brings in natural light. If that’s not possible, look for lights that aren’t pure white — they tend to be harsh on the eyes and taxing on the brain. Avoid fluorescent white lights that are often found in hospitals and schools. They’re cold and sterile, ensuring only that people stay alert and focused.

    To create a calm work environment, install lights that have a warm, yellow hue. Note that LED bulbs, while efficient, produce soft, cool light. Reduce hard shadows in your space by using top-down lights or floor lights that can be placed around baseboards.

    You’re going to be sitting for long hours, so invest in an ergonomic chair that includes a footrest. Elevating your feet promotes good posture and reduces back pain. Consider a standing desk, which adjusts up and down. Take turns between sitting and standing during the day.

    Place your desk, if possible, in the middle of the room where there is space on all sides, allowing you to get up and walk around unimpeded. That will give you a sense of freedom and a reminder to take breaks. Remember to go outside, take off your shoes and stand on the grass. Breathe.

    Invest in two computer monitors, regardless of the type of work you do. They encourage you to move your neck throughout the day, and it’s also less stressful than working with a single monitor with multiple tabs open.

    Do you have a separate room for your office? If so, close the door at the end of the day to delineate between work and home life. If not, create a nook or segmented space and one with good, even airflow — you want to make it easy to heat and cool the space.

    High ceilings and long-range views will add to your mental well-being. Distant views are pleasing to the eye. It’s why our eyes get tired and sore if we sit too close to the television. High ceilings give us more space, making us feel happier and less anxious. Create a calm workspace cheaply by painting an accent wall with a pleasing color.

    If you can afford it, invest in a skylight to bring in natural light, raise the ceiling or add aesthetically pleasing touches like crown molding or wainscoting. Still, you need little to create a healthy workspace.

    The design of your office leads to the psychology of how you work. Smart, simple interior design helps you work better and more efficiently. You will experience a greater quality of life, and your employer’s bottom line will benefit as well. And while you may be hard-pressed to get your boss to pay for work-from-home upgrades, remember that a home office is a tax write-off.

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    Josh Goldenberg

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  • Master 25 Languages with This Major Price Drop on Rosetta Stone | Entrepreneur

    Master 25 Languages with This Major Price Drop on Rosetta Stone | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    According to Forbes, more than 25% of business is conducted online. That means geographical borders aren’t the end of your potential customers. If you want to reach an entirely new customer base, mastering a foreign language can make that possible. And if you’re worried you don’t have time to head back to school to pick one up, Rosetta Stone can help.

    With 25 languages to choose from, Rosetta Stone offers an accessible way to learn languages with their bite-size lessons. And during this Flash Sale, a lifetime subscription to all of those languages is on sale for just $159.97 with coupon code VACATION15. But act fast; this sale only runs through June 20.

    Learn a second (or third!) language in your spare time on your devices with Rosetta Stone. It’s been trusted for 27 years by organizations like NASA, Calvin Klein, and TripAdvisor, thanks to its focus on basic conversational skills on topics like ordering, traveling, and shopping.

    Rosetta Stone’s immersive method starts with exercises matching words to images before moving on to interactive lessons using their speech recognition technology. That TruAccent technology analyzes the words you say, so you receive instant feedback that improves your accent, which helps you sound like a local. Learners have turned to Rosetta Stone to build the fluency and confidence they need to speak new languages for decades.

    With PC Magazine Editors’ Choice Award for Best Language-Learning Software five years in a row and a rave review from The Wall Street Journal that called it “the next best thing to living in a country,” it’s clear Rosetta Stone is an effective language learning method. User Simon raved, “Possibly the best language learning app at a terrific price. Access to full courses on many languages for life. A great deal.”

    Now through June 20, get a lifetime subscription to all languages on Rosetta Stone for just $159.97 with coupon code VACATION15.

    Prices subject to change.

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    Entrepreneur Store

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  • 4 Critical Elements You Need to Pull Off a Successful Rebrand | Entrepreneur

    4 Critical Elements You Need to Pull Off a Successful Rebrand | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Gone are the days of a rebrand equating to a simple refresh of a company’s name and logo. In a business landscape saturated with competition, choices, and a consumer desire for deeper connection, these steps barely scratch the surface of what it takes to build a brand that is meaningful, differentiated and customer-centric.

    In over three decades of experience, I have led through my fair share of transformation — most recently working with stakeholders at a global scale to smartly integrate 10 unique brands into a new human-driven consultancy that connects brands with people and culture to drive positive change.

    And while there is no single approach to building a brand, it’s essential to build a human-centric strategy that ensures employees and customers equally relate to its essence. If a new brand or a rebrand is on your horizon, here are four critical components to include in your roadmap to ensure internal stakeholders are engaged as ambassadors and the customer is oriented as your north star.

    Related: How to Cultivate a Customer-Centric Approach to Brand Building

    Step 1: Establish your foundation

    The ethos and foundation you set as a company will dictate how your brand is perceived — not only in your employees’ behaviors but also in the products and services the company offers. That said, every decision made, and action taken should map to purpose, strategic priorities, and behavioral values embodied in the brand, remembering that your employees are often the best representation of your brand.

    Today, having a corporate purpose is more integral than ever to a brand. But not just any purpose — one that focuses on the humans it serves. And if that purpose and/or mission is not engrained and authentically acted upon, it will not only fall flat but has the potential to backfire and degrade the brand’s equity in the marketplace.

    In fact, 92% of executives feel a customer-centric company purpose delivers better business benefits than a purpose that does not commit to the customer, according to recent research. Unfortunately, only 38% of these same executives say their company has a customer-centric purpose that is deeply embedded in the mindsets and actions of employees — and therefore the way the brand is represented to customers and other external stakeholders.

    To be most effective, a company’s purpose should manifest beyond marketing — in employee experiences, customer experiences, and certainly the products and services offered. It should be treated as a timeless truth that every decision points back to. And, in unconditionally honoring their reason for existence, brands benefit from the clarity, confidence and meaningful connections with customers, no matter the climate.

    Step 2: Listen to employees and customers

    Before making any big organizational change, it’s important to walk before you run. Take the time to immerse yourself with stakeholders — internally and externally — and listen to their feedback, perceptions of the brand and the competitive landscape. This can be accomplished through many methods including surveys, one on one conversations, and immersion tactics. Tuning into internal stakeholders will give you a sense of the challenges in the current environment: What is working, what is not and where possibilities can be harnessed. And by listening to consumers, you gain insight into what is currently valued and areas for innovation. By first understanding the “why” for your brand, you have a clear line of sight into where your brand could be going. If stakeholders feel heard and understood from the start, buy-in, adoption, and advocacy is much easier along the journey.

    Step 3: Architect and co-create

    Once the foundation is set, it’s imperative to test and communicate your intention for a rebrand with all stakeholders and be open to pivoting and multiple iterations. Think about creating a formal or informal advisory board of relevant stakeholders or a panel to test messaging. The brand’s foundation and purpose is one that stakeholders will need to resonate with, act upon and advocate for, and there is no better way to establish a sense of ownership than letting stakeholders get some skin in the game through co-creation.

    Step 4: Innovate

    While foundations should remain steadfast, the world is constantly evolving, customers are constantly evolving – and so should brands. It’s a good idea to leverage qualitative and quantitative data to keep an ongoing pulse on industry nuance and search for ways that align with your brand ethos to connect and build lasting relationships with customers and employees.

    Related: Customer Centricity: What It Is, Why It Matters and How to Improve Yours

    The bottom line

    There comes a time for any brand — regardless of industry, size or success — for a refresh or total rebrand, depending on your circumstances. Rather than succumbing to the age-old trap of “if it isn’t broke, don’t fix it,” and waiting for something to indeed “break,” now is the time to assess what your current brand stands for and how this aligns with key stakeholders’ wants, needs and values. Through establishing a foundation of purpose, gaining stakeholder buy-in, co-creating along the way, and opening your organization up to true innovation, brands can stand to reinvent themselves in ways that are authentic to their mission and serve their customers and employees better.

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    Camille Nicita

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  • Starting a Business? Here’s How to Find Your Transferable Skills | Entrepreneur

    Starting a Business? Here’s How to Find Your Transferable Skills | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    There is no one-size-fits-all path to start a business. That’s because all entrepreneurs generally come from many different lines of work, bring disparate skills and are taking a variety of routes to gain success.

    Let’s look at how skills figure into successful entrepreneurship. Have you ever heard of a successful entrepreneur bringing zero business skills to a new venture? No, of course not. Some former careers bring obviously helpful skill sets like being an attorney or accountant. However, each career and every job that an entrepreneur has ever held holds some value. It’s not what you’ve done (or not done) in the past — it’s how you use the skills you’ve gained.

    Related: Listen to Successful Entrepreneurs Discuss Their First Attempts, Failures and Origin Stories

    Determining your transferable skills

    As a doctor, I’ve found that much of what comes naturally in my practice or at the hospital actually has had numerous applications in my start-up business which is in hospitality. To figure out what skills you bring from prior experiences, both in and out of the business world, there are two central questions to ask yourself:

    1. What can I do?

    All skills can actually be put to good use in business. Were you a college athlete? Then you know what goes into teamwork on the human resources side. Retail associate? You’re great at customer service. Stay-at home-parent? You can do anything (Think: budgets, transportation, food service, scheduling and many other task-driven accomplishments).

    For example, as a doctor, I’ve developed a range of skills that have proven valuable as an entrepreneur in the restaurant industry. Strong communication skills are useful in marketing my restaurant and interacting with customers. Working as a team with other physicians, nurses and hospital administrators helped me to manage employees at all levels and create a cohesive, functional work environment.

    Additionally, working in a fast-paced, high-pressure medical environment has made me more adept at managing a busy restaurant. I’ve also found that managing complex patient cases also translates well to managing disparate tasks related to forecasting, staffing and supply chain. Attention to detail, which is paramount in medicine, has also been invaluable in creating the ultimate dining experience for customers.

    While medicine may be applicable in many ways to hospitality, every industry offers lessons for entrepreneurship. Just be clear on what you know and how you intend to use it in the new business venture.

    2. Who do I know?

    Chances are that by the time you’re considering starting a new business, you’ve met many people at various stages of life. Many former associates, friends, neighbors, teachers and community leaders might not seem to have any relevance to what you intend to do as an entrepreneur. But consider this: Everyone you know can add something, from tips about locations and opinions about your offerings to legal or financial advice and possibly even providing a loan. The No. 1 thing is not to be afraid to ask!

    Related: How to Change Careers: A Step-by-Step Guide

    Prescriptions for success

    My background as a doctor has given me skills that I’ve discovered are very applicable to my restaurant business. Specifically, for starters, it allows me to understand the importance of the knowledge of health and safety regulations which can help ensure my restaurant is compliant with local and national regulations.

    Here are a few of my “prescriptions” for success:

    1. Be a sponge and soak up information. Running your own business is totally different from being an executive — or in my case, a doctor — and there will be a lot to learn. Keep your ears open for advice from those in your line of business and make it a daily practice to keep up with all of the relevant trade publications, blogs and podcasts. A simple internet search of news + “your business sector” will go a long way. An article in the Harvard Business News concurs, “If you’re exploring entrepreneurship or in the early stages of launching a venture, it’s important to learn from others to avoid common pitfalls and discover which decisions impacted a company’s survival.”
    2. Try before you buy. See if there is an existing business that aligns with what you’re looking to accomplish in the marketplace, such as a franchise. The Small Business Association (SBA) offers the same advice, “Starting a business from scratch can be challenging. Franchising or buying an existing business can simplify the initial planning process.” Still want to start your business from the ground up? Consider taking a part-time job in your target industry. I took a bit of a hybrid route. As a doctor who co-launched a successful restaurant franchise, starting the business with a food truck was an invaluable way to gauge both my skills and my interest.
    3. Know your pain points. A study reported in the Journal of Business Research noted key personality traits for entrepreneurs: initiative, being an open-minded person, creativity, risk-taking and efficiency. If this doesn’t sound like you or the skills you want to learn, you may not be quite ready for entrepreneurship.

    As with everything in life, timing is everything. Jumping into entrepreneurship at the right time in your career — in the best place for your business — is a combination of knowledge and skills with a big dose of luck. Using what you already know to drive success is the first step.

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    Mohammad Farraj

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  • How to Deal With Imposter Syndrome as a Young Entrepreneur | Entrepreneur

    How to Deal With Imposter Syndrome as a Young Entrepreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Have you ever experienced doubts about your own abilities or felt out of place among successful individuals? Do feelings of inadequacy persist even when external evidence suggests competency or success? If so, then know that this sensation is known as “imposter syndrome,” first described by psychologists Pauline Rose and Suzanne Imes over four decades ago.

    Young entrepreneurs navigating this exceptionally dynamic field can find this phenomenon incredibly challenging. However, remember that such struggles are normal for many, as studies show that 84% of entrepreneurs are faced with this. As someone who began their entrepreneurial journey at 20 years old, I am no stranger to feeling outclassed or underprepared when compared with more seasoned professionals. But embracing these moments can help foster growth within oneself — don’t let mere self-doubts hinder personal triumphs.

    Imposter syndrome can significantly hinder the personal and professional growth of young entrepreneurs. A lack of confidence and second-guessing themselves can paralyze decision-making processes and impede progress. It becomes a barrier to networking and building relationships, as the fear of being perceived as inexperienced or fraudulent can limit their interactions.

    To overcome imposter syndrome, it is essential for young entrepreneurs to adopt effective strategies.

    Here are some of the strategies that helped me beat the beast of imposter syndrome:

    Related: Mindset Techniques That Will Help You Overcome Imposter Syndrome

    Recognize the signs

    Imposter syndrome can manifest in different ways, such as self-doubt, perfectionism, procrastination, overwork, underpricing, avoiding feedback or praise or feeling like an outsider. If you notice any of these signs in yourself, acknowledge them, and name them as imposter syndrome. Don’t let them define you or your work.

    Celebrate your achievements

    One of the reasons why imposter syndrome thrives is because we tend to downplay or dismiss our accomplishments. We think they are not enough, that we got lucky, or that anyone could have done them. But that’s not true. You put in a lot of effort and worked hard for your achievements, and you deserve to be proud of them. Make a clear list of your successes, big and small, and review it regularly — say every week, monthly or quarterly (I prefer to do mine once weekly). Share your successes with someone you trust and who supports you. Celebrate your wins, and give yourself credit for them.

    Reframe your failures

    Another reason imposter syndrome persists is that we tend to magnify or dwell on our failures. We think they are proof that we are not good enough, that we don’t belong, or that we are doomed to fail again. But that’s not true either. Failures are inevitable and normal in entrepreneurship. They are not a reflection of your worth or potential in any way. They are opportunities to learn and grow. Instead of beating yourself up for your mistakes, ask yourself what you can learn from them and how you can improve next time. Failures are a stepping stone to your success.

    Related: How to Avoid Imposter Syndrome and Be a Successful Entrepreneur

    Seek feedback and support

    Imposter syndrome can make us feel isolated and alone. We think we are the only ones who feel this way or that we have to hide our feelings from others. But that’s not healthy or helpful. Imposter syndrome thrives in secrecy and silence. It shrinks in the light of honesty and connection. Don’t be afraid to reach out to others who understand what you’re going through and who can offer you constructive feedback and support. Find a mentor, a coach, a peer group or a friend who can help you see yourself more objectively and positively.

    Embrace your uniqueness

    Imposter syndrome can make us feel inadequate and insecure. We think we have to be like someone else, fit into a certain mold or follow a certain path to be successful. But that’s not true at all. You are unique and valuable as you are. You have something to offer that no one else can. You have your own voice, your own style, your own vision. Embrace your uniqueness, and let it shine through your work.

    Building a supportive network

    Surrounding oneself with positive influences is key to combating imposter syndrome. Seeking mentorship from individuals who have experienced similar challenges can provide valuable insights and encouragement. Joining entrepreneurial communities and networks fosters connections with like-minded individuals and creates opportunities for collaboration and shared experiences.

    Related: How to Overcome Imposter Syndrome and Tame Your Inner Critic

    Overcoming imposter syndrome as a young entrepreneur is an ongoing process. By recognizing and understanding the causes and triggers, entrepreneurs can implement effective strategies to regain confidence and overcome self-doubt. Cultivating a positive mindset, celebrating achievements, seeking support and building a supportive network are essential steps on this journey. Remember, success as a young entrepreneur is not measured by the absence of self-doubt, but rather by the ability to push through it and believe in one’s capabilities. Embrace the challenges, take one step at a time, and trust in your journey to reach your entrepreneurial goals.

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    Candice Georgiadis

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  • The Rise of the Bleisure Worker — 3 Ways Work-From-Anywhere is Redefining Travel | Entrepreneur

    The Rise of the Bleisure Worker — 3 Ways Work-From-Anywhere is Redefining Travel | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Historically, the travel industry has been clearly segmented. People traveled for business or pleasure without a significant overlap between those two, and work-from-anywhere policies were rare or nonexistent. Hence, customer behavior was predictable, and as companies learned more about their customers–and over time, they learned a lot–they built products tailored to a specific bracket.

    Leisure travelers wanted a place to disconnect from work, so companies developed concepts like resorts with amenities for different profiles, from luxury travelers to budget-conscious adventurers. Also, this accelerated the marketing efforts around popular tourist destinations, which was strengthened by offering special deals and promotions.

    On the other hand, business travelers needed a different set of features, like a central location to optimize their mobility within a city, elegant spaces to host business partners, such as conference rooms, cafes and spa centers, and to streamline payments and billing in line with the company’s accounting requirements.

    Related: Travel Trends Every Company Should Know

    With the wider adoption of remote work, a new trend that blends business and leisure has risen. There is more “bleisure” travel now, without a clear differentiation by destination or purpose of travel, but rather a merge and interpenetration of services and products depending on the behavior of certain customer groups.

    Both travel “hardware” — destinations, accommodations, flights — and travel “software” — services, payments, marketing and promotion — have mixed and “blended.” This has created a new market segment that traditional travel companies are eager to snatch.

    Here are three ways the business travel industry is being redefined and some potential trends and synergies that we might see in coming years.

    Related: 6 Secret Tools for Flying First Class (Without Paying Full Price)

    1. Everyone will need to be more flexible

    Work-from-anywhere policies have increased flexibility for everyone.

    A group of remote workers from San Francisco who flew to San Diego for a week-long bleisure trip might have enjoyed the city so much that they decided to stay for a month. A team from London visiting clients in Australia opted to extend their trip and report back to headquarters. In their free time, of course, they will enjoy all the natural wonders the country offers.

    The scenarios above are only two of myriad potential ways in which employees who can work from anywhere now join the digital nomad ranks, even if only temporarily. But with around 50% of U.S. workers able to work remotely and numbers in other countries rising, it is a situation that might happen very frequently.

    Something that companies need to understand is that bleisure travelers demand flexibility. A Google survey revealed that 85% of travel marketers considered flexibility with bookings and cancellations a very important factor.

    There are ways in which hospitality companies are adapting to this. CitizenM designed a pioneering hotel membership program, offering a fixed rate at its properties. Airbnb’s Flexible Search model has boosted travel numbers in Europe while having a positive, sustainable impact.

    The companies that will thrive catering to bleisure travelers provide flexibility in addition to other must-haves like affordability and an emphasis on the traveler’s experience.

    Related: 5 Travel Hacks to Boost Productivity on Every Trip

    2. Contact, connection and community will be key business drivers

    Companies that prioritize these three Cs will likely see a surge in their revenues.

    Contact: People who work from anywhere need good WiFi, a comfortable space to work, and easy access to conveniences like power outlets. Having these readily accessible will draw more people to your space.

    And if you’d like to take an extra step, here’s an idea from WeWork: private booths for those that need to take a Zoom call or engage in deep work. Another example is Delta’s project, in partnership with T-Mobile, which aims to introduce fast, free Wi-Fi in most aircraft by the end of 2024.

    Paired with contact comes connection. And here, I do not mean WiFi.

    One of the challenges that many digital nomads face is the lack of a community which can result in loneliness and disconnection. The need for human connection is paramount, especially when working for long hours looking at a screen.

    Hence, travel service providers must underscore the relevance of spaces fostering community, collaboration and social interaction.

    Placing a good value on connection results in the third C, which is community. When people feel inspired by a hospitality brand, they will either want to stay longer or come back more often. If the company has sister properties in other parts of the world, they will likely prioritize your brand.

    3. Expect increased cross-industry collaboration

    Before its pre-IPO ordeal, WeWork’s founders developed an idea called WeLive. It was seen as obnoxious at the time. Still, today, a concept like that is alluring for remote workers traveling for the first time, giving them immediate access to a community.

    Other brands, like Selina, have capitalized on this, building hostels and co-working spaces to diversify their revenue between the people who book accommodation, the people who book workspace, and the people who book both.

    While Selina was born with digital nomadism in mind, we can expect big hotel names like Hilton, Marriott, and IHG to plot a project that attempts to capture this attractive market niche. Concepts like Yotel or the Marriott-developed Moxy, which has dynamic lobbies that foster human interaction, are already addressing this demographic, and we should not be surprised if we see synergies between companies that are well-established in the hospitality market with those that have emerged in the coworking or shared office arena to provide the ultimate bleisure experience.

    Related: Ready for Takeoff: 7 Travel Tips for Remote Workers

    As the world continues to adapt to the reality of remote work, more trends will likely emerge. However, the concept of bleisure is something that is here to stay, and it is something that travel providers will need to consider in their growth and development. Given that this type of traveler tends to be highly community-oriented and has strong brand loyalty, the companies that manage to capture the bleisure segment effectively can gain an edge in today’s competitive and increasingly crowded market.

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    Ivan Saprov

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  • How to Disrupt Hustle Culture and Build a Business That Supports Your Life | Entrepreneur

    How to Disrupt Hustle Culture and Build a Business That Supports Your Life | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    I grew up immersed in hustle culture. As a girl, I watched my Dad scarf his food and rush out the door, leaving us at the table. Mom explained, “Sabrina, your Dad never ate a relaxed meal as a family. They always ate on the go, usually out of the concession stand: popcorn, hot dogs and soda pop.”

    In my Dad’s childhood, everything revolved around the family businesses. My grandpa, “Slim” Starling, owned a service station. To sell more gasoline, he put a big screen on the roof of his filling station and gave purchasers of five gallons of gas a free ticket to the show. Cars came in droves. Gas sales boomed!

    There was work to do. Now, not only are they in the service station business, but they are in the drive-in movie theater business. It was tough to find good help. The family ran the businesses. Everyone worked, even my father, a child at the time. The businesses, as successful as they were, took over their lives.

    Related: 5 Traits and Characteristics of Successful Entrepreneurs in 2023

    Growing up, I saw my Dad always on the go, never taking a break. Work always came first, and there was always more to do. This mentality was harmful. In graduate school, I juggled teaching, a practicum, a full courseload and writing my dissertation. My mind buzzed with what I needed to do. I woke up in the middle of the night, unable to sleep. I turned down my friends’ invitations because there was always work to do.

    In my 30’s, I was a hot mess of anxiety. I signed up for a yoga class and learned there were spaces between breaths. I realized it’s possible to pause in life. To this point, I have filled the pauses, rushing through the breaths and life because there is work to do.

    When pregnant with my first daughter, I was determined to get a handle on this. I quit my job to start my coaching business and control my time. You likely are picking up on the flaw in my thinking. Simultaneously having a baby and starting a business made it challenging to manage my time.

    A few months after my daughter is born, I rocked her to sleep in a dark room with just enough light from the moon shining through the window for me to read The E-Myth Revisited by Michael Gerber. Like most of us, I realized I was doing it all wrong. Hard work does not lead to success as an entrepreneur. Grinding it out grinds us up.

    Related: Health Is Wealth: How to Move Away From Hustle Culture

    When I met Michael Gerber a few years later, I asked the question I carried with me, “I coach business owners and help them have a better life. Yet, I am doing it all. How do I build a team and a repeatable business model?” He replied, “My dear, I own a coaching company, and I have never coached a day in my life!”

    That answer ticked me off. He told me nothing — Yet, he told me everything. He is telling me to think differently about my role. If I continue doing my work, I will get a similar result. Not only do I have to think differently, but I also have to show up differently. My very being had to shift.

    I started asking myself a different question: “What’s possible?” and I became clear on what I wanted — a business to support my life. I wanted to work no more than 25 hours weekly to be present with my family. That’s one of the best decisions I ever made.

    Related: Hustle Culture Is Killing Your Greatness

    Limits force innovation. A 25-hour workweek over the last 18 years forced me to be effective, not busy. I paid attention to what worked and did more of it. I focus on my $ 10,000-an-hour activities daily and let the rest go. My business continued to grow; I cared for my health and was present with my family.

    I have made mistakes, experienced setbacks and learned from the school of hard knocks. I’ve also been privileged to coach thousands of entrepreneurs. We start with the question: “What are your wins and successes?” I’ve tracked the answers, focusing on what works to get the best results — a profitable business and a good quality of life at the same time.

    I study successful entrepreneurs, collecting data from over 400 with our Better Business, Better Life Assessment. Clear patterns distinguish successful entrepreneurs with profitable businesses and a high quality of life from those burning out. The majority, 9 out of ten entrepreneurs, are burning out. One out of 10 is not burning out. I am excited to share what we are doing differently in future articles.

    I’m on a mission to disrupt hustle culture in entrepreneurship. Hustle culture reinforces the notion that you must sacrifice your life to have a successful business. Hustle culture would make us believe that’s just how it is.

    Related: Why Hustle Culture Might Be Toxic to Your Business

    I believe in a different possibility for entrepreneurship. I believe work supports life, not the other way around. You don’t have to sacrifice your health, well-being and important relationships for the sake of the business. I invite you to declare that your business will support your life. You will be better for it, and so will your business.

    I did not let my clients know I worked 25 hours per week for years. They were working 60 or more hours per week. I feared they would judge me for not having a “real” business. When a team member said, “Dr. Sabrina, not only do you have a real business, you have a really cool business,” I knew it was time to share what’s possible.

    Limits force innovation. Limits force you to put systems in place and train your team. You can leave work at 5, or earlier, each day. You can turn off your phone in the evenings. You can take weekends off. You can exercise. You can be fully present with your family. You will be better for it, and so will your business.

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    Dr. Sabrina Starling

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  • How Failing as a Stand-up Comic Made Me a Better Entrepreneur | Entrepreneur

    How Failing as a Stand-up Comic Made Me a Better Entrepreneur | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the middle of a quarter-life crisis, I began evaluating my professional career choices. While working a day job as a sales executive at a very large and successful tech company, I became jaded by corporate jargon, acronyms and daily standups. So, to spite my professional career, I started a personal blog as an attempt to go out on my own and build an audience. The premise for my blog, a.k.a. Justin’s Live, was that every weekend, I’d visit a new restaurant or bar with friends in San Francisco and write up a comedic review of the weekend shenanigans.

    My thought was that the reviews would be informative and hilarious. What I learned was that my reviews were in fact useful, as I observed readers cross-posting on their travel blogs; However, no one thought the content, or the producer of the content, was funny or entertaining.

    So, in an attempt to become a more entertaining writer for the blog, I decided to sign up for stand-up comedy classes in San Francisco. Every week, I began writing jokes and standing up at open mics throughout San Francisco. While I don’t believe I got that much funnier, I believe every entrepreneur should try stand-up comedy at some point in their lives. Here are a few ways that a failed career in stand-up comedy made me a better entrepreneur.

    Related: This Comedian Breaks Down Stand-Up, Startups and Entrepreneurship

    Farts aren’t always funny

    The first time I stood up at SF Comedy College for an open mic, I delivered the perfect fart joke. It involved my grandparents, a church pew and the act of confession. Not a single person in the room laughed. Not one.

    Fart jokes aren’t unique or special. They’re funny when the actual fart happens, but someone talking about a fart isn’t all that entertaining.

    It’s no different when you’re a valuable startup that solves a real customer problem. My former investor, Phil Libin, uses the analogy of building new apps into a developing ecosystem. When Apple launched the concept of mobile apps, there were hundreds of fart apps, but none of them stuck. It took years to build quality experiences that solved real customer problems. Farts are a shortcut. Same as the F- word. Go deeper to find substance versus relying on cheap laughs.

    The blinking red light

    Whenever a comedian bombs on stage, they get the flashing red light indicating that their time on stage is over. The quicker you fail on stage, the faster that red light flashes in the back of the audience. I became really accustomed to seeing that flashing red light, or in other words, experiencing rejection from an audience that didn’t think my aforementioned fart jokes were funny.

    It took six months of visiting late-night open mics before my sets progressed beyond two minutes. What’s more, throughout the process, my skin thickened. I noticed my performance in my day-to-day selling career improving. I was able to manage more difficult conversations, and I didn’t take “no” personally. The blinking red light taught me how to deal with rejection and failure in a very public manner. No matter how bright or fast that light blinks, don’t be afraid to face the red light.

    Related: I Recently Made My Stand Up Comedy Debut. It Was Terrifying, But So Rewarding.

    Riffing and reading the room

    On several, if not most, occasions, my written material bombed. So, during many of those sessions, I was forced to “riff,” or improvise, by engaging directly with an audience.

    As every improv purist knows, stand-up comedy and improv are two very different things; However, there are a number of skills from applied improv that carry over to stand-up comedy. The ability to take cues from an audience, accept their offer and riff on it, is one of the most important and valuable skills I’ve obtained as an entrepreneur.

    Whether it’s handling sales objections, defusing conflict or collaborating on a whiteboard, the ability to listen to a group of people, take what they give you and build upon it is a superpower.

    Nailing the punchline

    With every open mic set, I made it a goal to get at least one joke to land. It took months to get a full two- to three-minute set where I was stringing a handful of decent jokes together to avoid the blinking red light.

    These were a couple of things I learned in the process of nailing my punchlines:

    • I found that the more specific I got into the details of real-life scenarios and problems, the more those stories resonated with my audience.

    • I learned to use hard consonants because words with letters like K, B and P are just funnier.

    • By using the foundations of joke structure, I could take an audience’s preconceived opinions and expectations about everyday scenarios, like going to the grocery store, and break those expectations by injecting an unexpected outcome to make them laugh.

    • The more life experience I acquired, like getting married and having kids, the more relatable my material got.

    Coincidentally, this process and these insights were identical to the work that was required in finding product-market fit and crafting stories that resonated with investors, partners and customers. More specifically:

    • The more I focused on the specific pain of our customers and understood their business and lives, the better my “material” got.

    • During my startup pitches to VCs and customers, I learned to focus on the language I used to communicate my ideas.

    • In scenarios where venture capitalists or prospective customers had established beliefs about a problem area, I could break their expectations by showing them a better way forward.

    • The more work experience I obtained, the more I could speak to real-life business problems and tell a story about how to fix them.

    Related: How Amit Tandon Turned Comedy Into Serious Business

    It goes without saying that I’ll likely never become Dave Chappelle or Chris Rock, nor will I sell out an entire stadium to hear my legendary church pew joke. There isn’t a blinking red light big enough for my stand-up comedy career; However, not to “toot” my own horn, but I’m confident those late-night open mics helped me put the gas on my entrepreneurial endeavors. So, entrepreneurs, what are you waiting for? Let ‘er rip! (Ok, I promise that was the last one).

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    Justin Vandehey

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  • A Father’s Nonprofit Helps Former Prisoners Land 6-Figure Jobs | Entrepreneur

    A Father’s Nonprofit Helps Former Prisoners Land 6-Figure Jobs | Entrepreneur

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    Sean Hosman, founder of the nonprofit Persevere, says he had a “pretty great” early life. By 2012, he was married with three children and had founded Vant4ge, a human services and predictive analytics technology company with a focus on transforming correctional care and case management.

    But stress and loss got in the way. Not knowing how to cope, Hosman turned to alcohol and drugs and was arrested a dozen times over two years.

    Hosman realized he had to change when he found himself in prison on his youngest son’s birthday. “I wanted to be out and with my family,” Hosman tells Entrepreneur. “I don’t know why one particular birthday and one particular event sort of struck me more profoundly, but it did.”

    Hosman initiated the long process of getting clean and sober and focused on building up his dignity and self-respect along the way. Part of that meant lending other people in recovery a hand: helping them detox, find a place to live, get their job back or start their own company.

    “As I was surrounding myself with more and more of these people and trying to help them on a one-on-one basis, I realized that the challenges everybody faced were almost the same set of challenges,” Hosman says. “So I [had] this idea that almost anybody could get back on top if they just had this recipe of help. And if they would accept that help, and it was given really well, anybody could be successful.”

    That belief would give rise to Persevere, a Memphis-based organization serving hundreds of justice-involved and at-risk individuals in community and correctional settings in six states across the U.S. Persevere offers a one-year programming course for people in prison so they can work as full-stack developers upon their release.

    Related: She Made Personalized Cards for Her Husband in Prison. Then She Realized Thousands of Prison Wives Would Buy Them.

    “If you can code, people don’t care a whole lot else about you.”

    To date, Persevere has given more than 400 prisoners the opportunity to learn how to code and then helped many of them secure employment after their release at companies including Amazon, Indeed and Forbes, where some of them earn upwards of $125,000 per year.

    “We have a lot of full-time staff that are recruiters — their only focus is preparing our candidates for jobs,” Hosman says, “and then building the relationships with corporate America and technology companies — or now any company because every company has technology needs — for fair chance hiring [of] our candidates.”

    Persevere has an approximate ratio of one recruiter for every 20 of its students, Hosman says.

    Additionally, Hosman founded tech company Banyan Labs to give Persevere graduates access to mentorship from experienced technology partners and the chance to work on cross-functional development teams.

    From the start, Hosman saw the immense value in creating a tech-oriented program for incarcerated people. Not only was he well-versed in the sector himself and confident he could help teach people how to navigate it, but he also sees technology as “the great equalizer.”

    “If you can code, people don’t care a whole lot else about you,” Hosman explains. “You can work in your underwear, you can work at home, you can work remotely. You might have a bad background, [but] if you can code, you can get a job.”

    Hosman also views coding as an excellent “metaphor for people recoding their life.”

    “Coding is nothing but problem-solving,” Hosman says. “If you can learn how to problem-solve, it translates to everything else that’s a problem for you. And learning how to problem-solve is the key to everything. “

    Related: Here’s How Prison Taught Me How to ‘Lead From the Front’

    “It’s not just a job; it’s not a Band-Aid. It’s truly transforming who they are.”

    Hosman is dedicated to giving incarcerated people, including the many fathers like himself, the tools they need to succeed after release — a key factor in lowering the high recidivism rate nationwide: Within three years of their release, two out of three former prisoners will be arrested again, and more than 50% will return to prison, per Harvard Political Review.

    According to Hosman, former prisoners who graduate from Persevere have a recidivism rate of just 1.8%. “That is a shockingly low number,” he says. “It’s amazing. It’s not just a job; it’s not a Band-Aid. It’s truly transforming who they are.”

    As Hosman eyes the future, he’s excited for Persevere to evolve into “a movement — not just a nonprofit.” In addition to extending the program’s reach into more states across the country, Hosman wants to focus not only on people who are already caught up in the criminal justice system but also on those who are most at-risk of entering it.

    “So a lot of communities of color,” Hosman says, “as well as those that are called disconnected youth or opportunity youth — they’re between the ages of 16 and 24. They’re not in school; they’re not employed. And they’re the most at-risk for going into the system. So if we want to fix the system, we have to stop people from going into it, as well as stop people who were in it from coming back.”

    [Technology is] the future — it’ll always be the future.

    Ultimately, Hosman hopes to see Persevere establish thousands of local community offices, where disadvantaged and marginalized people can learn to code and acquire any other technology-based skills necessary to build a successful career.

    “Technology now is advancing like it always has at a rate that none of us can even keep up with,” Hosman says, “especially right now with AI. It’s the future — it’ll always be the future. All of the people that have not had the opportunity should know that and be trained to take advantage of it.”

    And as for Hosman’s plans this Father’s Day? The serial entrepreneur intends to spend it with his children.

    “I’m very, very, very fortunate,” Hosman says. “My children work with me in my various companies. So that’s a life transformation right there. The love, respect, confidence and adoration that we have is pretty amazing.”

    Related: In Prison I Found Freedom Through My Personal Discipline

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    Amanda Breen

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  • How Having an Artistic Outlet Can Boost Your Business | Entrepreneur

    How Having an Artistic Outlet Can Boost Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Running a company is a challenging and creative undertaking — there are no boundaries, and no one from whom to ask permission. That’s one of the most rewarding aspects, but also one of the most difficult: Richard Branson said in his book Stripped Bare, “Business is like painting. You start with a blank canvas. You can paint anything, and there, right there, is your first problem. For every good painting you might turn out, there are a zillion bad paintings just aching to drip off your brush.”

    Many assume art and business have nothing in common, but in fact, they share many predictors of success — for instance, the ability to see things in the world that others miss; to communicate that vision to other people; to take an idea and make it a reality. Perhaps that is why so many business leaders have side gigs as musicians or painters: Paul Allen, Michael Dell and James Dolan all play in bands. Even Warren Buffett plays a mean ukulele.

    I’ve played in a band for almost as long as I’ve run my company and can speak to this profound connection between artistic pursuits and professional growth.

    Here are five ways an artistic outlet will make you better at your job:

    Related: 5 Ways to Unlock Your Entrepreneurial Creativity

    1. Become a better teammate

    Small companies require everyone to pull together toward a shared goal. A band is just the same: The difference between a great show and a loud mess comes down to collaboration. Everything from setting practice to choosing songs to scheduling shows requires each member to respect the wishes of the others. Even more important, they must be willing to put their own preferences behind those of the team. Our band has had to turn down shows for my kids’ birthdays, lacrosse games and prom pictures. My bandmates understand and accept these priorities, and they’re shared by the whole team.

    The same applies at work: My colleagues are talented people with their own goals and responsibilities — some have to do with our work together, but many of them do not. Taking the time to understand and respect what your colleagues care about is one of the most effective ways to build and keep a talented team.

    2. Make more meaningful connections

    An artistic outlet keeps your empathetic “muscles” in peak condition and makes you a better boss and coworker. This is especially important in the Covid work-from-home era, where it’s easy to forget there’s a real person on the other end of that Zoom or email.

    Art demands empathy: Your job is to make people feel something. For example, in a band, you have to make eye contact with the front row, shout out the bachelorette parties or notice which songs make people dance (and which ones clear the floor). Clive Gillinson, the executive director of Carnegie Hall, said in a Wall Street Journal interview, “Playing music requires you to be attuned to the emotions and perspectives of others. It’s a way to develop your capacity for empathy and see the world through different eyes.”

    Related: How Finding a Hobby Will Make You A Better Entrepreneur

    3. See the big picture

    The total immersion of running a business tends to intertwine your identity with your work. When things are going well, you feel like the next Bill Gates. But when challenges arise, the pendulum can swing the other way into doubt, anxiety, imposter syndrome and other unhelpful things.

    Playing for a crowd reminds me the world is a big place, full of other people with their own hopes and challenges, who don’t know or care what happened at my work that day. We’re all living in the moment — a skill that is often one of the first casualties of starting a company. When he wasn’t co-founding Microsoft, Paul Allen played guitar in a band called the Underthinkers. In his 2011 autobiography, he said, “Music [is] a form of therapy, a way to escape the pressures of work and the world. When I’m playing music, I’m in the moment, fully immersed in the sound and the feeling.”

    4. Strengthen your creativity

    Running a successful business requires you to see opportunities and solutions your competitors don’t. Art gives these creative skills a workout, so they’re ready to go when you need them. In 2019, Jack Dorsey said this about how his background as an artist influences his work: “I think [being an artist] helps me to approach problems in a unique way, and it helps me to see things that other people might not see. It’s about having a different perspective and being able to think creatively and abstractly. That’s really important in the technology industry, where you’re often dealing with complex problems that don’t have obvious solutions.”

    Related: Every Entrepreneur Needs a Hobby Separate From the Company — Here’s Why

    5. Make you brave

    I’ve found playing for 25 people far scarier than doing a conference presentation for several hundred. The reason is simple: In business, you are representing a company. But when you create art, the thing being judged is you. For a natural introvert like me, you have to gaze into an abyss of terrifying possibilities: What if I make a mistake? What if no one shows up? What if people come but no one likes it?

    The truth is that most of these things do happen: I’ve played for two hours in an empty room, forgotten all the words to “Country Roads” and blown my guitar amp 15 minutes into a three-hour show. Each was as terrifying as I had pictured. But ultimately, they were liberating because when the worst happens, and the world keeps spinning anyway, you re-evaluate everything else that scares you. And that is hugely valuable when it comes time to make bold decisions about your business with a clear head.

    If you already have an artistic outlet, it is crucial to prioritize it. Alternatively, if you don’t have one, I encourage you to explore and discover an artistic pursuit that resonates with you. They’re not a distraction from your work — on the contrary, you’ll acquire and refine many skills that maximize your chances of success in business.

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    Jon Giegengack

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  • Crumbs Cupcakes Comeback: From $66 Million to Bake Shop Bust | Entrepreneur

    Crumbs Cupcakes Comeback: From $66 Million to Bake Shop Bust | Entrepreneur

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    This article originally appeared on Business Insider.

    When Jason and Mia Bauer sold their iconic Crumbs Bake Shop in 2011, they thought they were leaving it in good hands.

    But two years later, the cupcake empire started to crumble, and eventually, Crumbs announced in July 2014 that it was closing all its stores and filing for Chapter 11 bankruptcy.

    It was a sharp reversal for the New York-based cupcake shop that started in 2003 with a single store in Manhattan’s Upper West Side but went on to spawn a Y2K fad that spread around the globe.

    The chain offered over 75 flavors of cupcakes with unique toppings — such as a Girls Scouts Thin Mints option.

    Crumbs was eventually acquired by a holdings company for $66 million through cash and stock. The company went public in June 2011.

    But Crumbs — which spawned 70 stores in 2013 — was too aggressive with its expansion plans. The breakneck speed of growth and steep competition from other desserts ultimately toppled the empire.

    A Crumbs Cupcake shop before the chain went under. Gus Lubin / Business Insider

    “We watched from the sidelines as the business suffered,” Jason told Insider.

    While the couple was disappointed the new team was unable to take Crumbs to a higher level, “I don’t think there’s ever been a moment of regret,” Mia told Insider.

    “It was still very much our baby. We gave birth to this business. We grew it. We were very attached to it, and to see it go away after all of our hard work wasn’t fun,” Jason added.

    The Bauers, who described themselves as spiritual people, also “believe that things happen for a reason, so we moved on,” said Jason.

    The Bauers declined to reveal how exactly much they received from the sale.

    After Crumb’s collapse, Jason started a real estate brokerage that he operated for three years. He then went on to work a corporate job at WeWork where he was the global head of space services. While he did that, Mia raised the kids.

    Jason said he enjoyed his WeWork stint, but their cupcake business was always at the back of the couple’s minds.

    The Bauers revived the Crumbs brand by chance, and it cost all of $350

    Crumbs came back to the fore of Jason’s mind again around 2019, when WeWork started imploding amid intense scrutiny of its finances and leadership after the work-sharing space filed for an IPO in August.

    But it was only during a random search on the US Patent and Trademark Office in 2021 that he found that Crumbs’ IP had been abandoned. He then applied to take over the “Original Crumbs Bakeshop” brand in February 2021 for $350, according to a filing from the US Patent and Trademark Office.

    They were lucky this time. Jason said they tried to buy the Crumbs brand from Fischer Enterprises earlier when the investment firm held the brand’s intellectual property — but they were unsuccessful.

    Insider was unable to independently verify the previous purchase offer.

    Jason said he still enjoyed his job at WeWork at the time, so he didn’t pursue the issue or plan any fundraisers to buy the brand back. “I also felt like, you know, it was expensive right for just an IP,” he added.

    But as fate would have it, the Bauers managed to acquire the brand a few years down the road.

    “The opportunity came back to us, it was meant to be,” he said. Jason eventually left WeWork in 2021.

    Now, he is running Crumbs with Mia again.

    Other than cupcakes, Crumbs has expanded its range to include cookies.

    The business is now funded by the Bauers, as well as a round of funding from friends and family. It has also just closed one round of seed funding, said Jason. He declined to elaborate more on the fundraising.

    Despite their previous experience, Bauers are not writing off selling their business again.

    “Whether we sell it, whether we take it public, whether we continue to build it, we’re in it to build the brand,” said Jason of revived brand the couple describe as being in its “infancy.”

    “It could really go in a million different directions,” Mia added.

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    Huileng Tan

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  • 5 Ways Automation Can Help You Achieve Balance and Piece of Mind | Entrepreneur

    5 Ways Automation Can Help You Achieve Balance and Piece of Mind | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    People love to discuss balance in life and business, but achieving it can feel completely out of reach. In fact, according to a recent Keap survey, most entrepreneurs struggle with having too much on their plates and not enough time, money or resources to get to it all.

    The result? They end up feeling wrong-footed and perpetually behind. The good news is it’s actually possible to find balance in your business. All you need is automation and intentionality.

    1. Peace of mind

    I’ve been an entrepreneur for more than 20 years and have experienced the full spectrum of the stresses and joys that come with it. So I can relate all too well when business owners tell me they’re constantly worried they’re dropping the ball. But even if many people feel this way, such ongoing internal tension is not only physically unhealthy but also unsustainable.

    To relieve the relentless pressure, you need a way to ensure your most important tasks are being handled. This is where automation comes in, allowing you to nurture relationships and consistently follow up with prospects and customers.

    Thanks to automation tools, you don’t have to feel that familiar knot in your stomach when you spend the day dealing with a vendor problem and don’t get around to giving your new customer a welcome they deserve. Automating most customer communications shrinks your daily to-do lists and increases peace of mind.

    Related: How to Use Automation (and Avoid the Pitfalls) as an Entrepreneur

    2. Predictable pipeline

    Ask any entrepreneur what the most stressful part of growing a company is, and they’ll usually respond with two words: cash flow. Especially when you’ve moved on from being a solopreneur to having a team, you’ll feel the squeeze of payroll and the responsibility of providing other people’s salaries. So, what’s the fix?

    A big piece of the puzzle is making sure your pipeline is predictable. Having reliable sales lined up for the foreseeable future assures you that you’ll have money in the bank to pay your bills. You can make this happen by using automation. By capturing leads automatically and tracking sales consistently, you won’t have to wonder whether you’ll be able to cover your monthly expenses or continue growing. You’ll feel confident you can do both.

    3. Automated payments

    Of course, a predictable pipeline is only half the battle. You might have the work and the sales, but what about actually getting paid? For many entrepreneurs with younger companies, this is a real sticking point. Disorganization and a lack of time leave gaps in invoicing and payment collection. There’s also often a real issue with the personal side of getting paid; no one wants their relationship to go from vendor or partner to bill collector. It can be awkward, so business owners often avoid it, delaying their payments even longer.

    Automation can be the intermediary for you. Instead of having to personally track payments and then follow up when they’re late, an automated system takes care of it all. You no longer have to chase your customers to get paid, and your cash flow is suddenly smoother, stronger and healthier.

    Related: Automation Is Becoming a Business Imperative: Don’t Wait Until It’s Too Late

    4. Stress-free scheduling

    Many business owners struggle with the inconvenient back-and-forth required to schedule appointments. This is another area where automated tools can save the day.

    Instead of emailing a customer to ask about their availability or playing phone tag, you can provide them with a link to automated appointment scheduling. If you have a flexible system in place, you should be able to configure this to offer a variety of appointment types, time frames and date options that you already know work well with your own schedule. No more checking calendars and waiting for responses; customers can book with you automatically without you having to lift a finger.

    Furthermore, using this feature works great with automated follow-up. Set your sequences up to automatically remind customers about your meeting, and they’ll be more likely to show up. Then, set up an automated email to check in with the customer a few days after the appointment, and you’ll be nurturing your relationship like a true professional.

    Related: The Benefits of Automation for Digital Marketing

    5. Reallocation of your time

    When you start using automation to take repetitive tasks off of your to-do list, you’ll free up your time. As your technology handles things like lead capture and follow-up, you get the hours back that you would’ve spent on those areas yourself. If you could have two extra hours per week, what could you do with them? What about four or five more free hours per week?

    Small businesses that automate repetitive tasks have been found to save as many as ten hours a week. With more than a full day of work now freed up, think of the big-picture, complex or creative tasks you can actually get to — and how far focusing on those tasks can take your company.

    Achieving balance in your business doesn’t have to be a pipe dream. By being intentional about using automation to handle customer follow-up, keep your sales pipeline predictable, manage payments, handle scheduling and more, you’ll do a lot to reduce your workload and stress.

    So, are you ready to make balance a priority? It’s within your reach.

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    Clate Mask

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  • Stop Lying and Start Being Radically Honest With Your Team | Entrepreneur

    Stop Lying and Start Being Radically Honest With Your Team | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    How often do you tell a lie? Chances are it’s not very often — at least not a lie that could harm someone. But how often do you fail to be honest with your spouse, employees, clients and perhaps most importantly, yourself? This is probably a little harder to quantify, because we do it all the time, whether it’s pasting on a smile to avoid hurting someone’s feelings, telling a client about only the best parts of your service or lying to yourself that you’ll do something later when you have no genuine intention of doing it.

    In my journey of leadership growth, I’ve discovered that although these little white lies might seem helpful at the moment, they sometimes do more harm than good. Once I was honest with myself about it, I realized I needed an alternative to telling little white lies. So what’s the solution? Radical honesty. It is a practice that challenges you to be honest in everything you do, with yourself and with others.

    Related: Authentic Leadership: What Is It and Why is it Important?

    When I first read about radical honesty in Brad Blanton’s book, I struggled with it. But I learned that being radically honest doesn’t mean that you’re brutally honest. You can tell the truth without being hurtful to others.

    Approaching every situation with radical honesty can help you become a better leader who’s known for your integrity and transform your business. Here are five ways to practice radical honesty in your leadership strategy.

    1. Make clearer judgments by separating observations from thoughts

    Honesty begins with observation. A simple exercise is to observe your physical sensations, your surroundings and your thoughts, then state what you’re observing aloud. Don’t make judgments about what you notice — allow these observations to be neutral.

    This exercise aims to help you learn to differentiate what you notice from what you think or feel about it. This helps you recognize your own biases and helps you view your experiences with a more objective lens. As you begin to understand yourself better by learning more about how you react to various situations, thoughts and feelings, you can use this information to think more clearly and make better judgments as a leader based on the truth rather than on your feelings in the moment.

    Related: Why You Should Care About Psychological Safety in the Workplace

    2. Own your truth to learn and grow

    Be honest with yourself first. Where are you lying to yourself? Learning to separate what you notice from your thoughts is critical to discovering your truth. For example, when you look in the mirror, you might tell yourself several lies based on your reaction to what you see. Maybe you’re lying to yourself that you’ll go to the gym tomorrow, or maybe you think that everyone will notice that one flaw you’re particularly insecure about. Internally, maybe you’re pretending to be someone different. What aspects of yourself have you suppressed, and are those areas where you can grow? We use lies to construct all sorts of narratives around ourselves, and regardless of if those lies make us feel better or worse, they allow us to deny the truth of who we are.

    When you discover a lie you’ve been telling yourself, confront it and learn from it. Owning your truth will allow you to see areas where you need to grow and also help you recognize your strengths as a person and a business leader. This leads to living with more authenticity. To be the happiest, best versions of ourselves, we must be authentic to who we are.

    3. Encourage honesty among your team

    Radical honesty is more than just being honest with yourself — you must also be honest with others. The best place to start is to share your truth: Admit to your mistakes. Be honest about what you’re proud of. Be more authentic in who you are in a variety of situations. Don’t keep secrets, especially from important people like your family and your key team members.

    Being open and honest within your business will set an example through leadership that will encourage others to also practice honesty. Creating an environment where people can be honest and authentic without fear of judgment is valuable for solid teamwork, problem-solving, conflict resolution and building trust. We’ve created a no-blame environment at our company. Building that culture begins with you — the leader.

    Practice honesty in every part of your leadership. Be open with your team about your management decisions and business performance, and take their feedback and ideas openly. When you have a conflict with someone, tell them in a kind and honest way what’s causing the problem. Focus on the problem and not the person. Find a resolution through clarity and kindness.

    Related: This Body-Language Expert’s ‘Triangle’ Method Will Help You Catch a Liar in the Act

    4. Find solutions more quickly

    Radical honesty is a powerful tool in the workplace for solving problems and resolving conflict. Of course, honesty must also be approached tactfully to avoid hurting the feelings of the individuals involved, but you can avoid a significant amount of miscommunication through radical honesty. It allows you to give kind and constructive feedback to others and directly address problems.

    Honesty during interpersonal conflicts can be particularly helpful — it ensures clear communication and keeps everyone involved from misinterpreting others’ feelings, thoughts or intentions. When you have a culture of honesty and authenticity where team members are unafraid of judgment, you allow room for better communication and conflict resolution.

    5. Establish trust with others

    Radical honesty goes a long way to establishing trust with your team, friends, family, clients and shareholders. Nobody wants to be deceived, and demonstrating that you’re willing to share even when you mess up will make people more willing to work with you in the future because they know that you have integrity.

    Being honest about both positives and negatives lets people know you are trustworthy and helps build rapport. For example, if you know you’re not the best fit for a client’s needs, referring them to a better fit will ensure they remember you as a trustworthy businessperson, and they might send their friends your way in the future.

    When radical honesty might not be beneficial as a leader

    Radical honesty can be a powerful tool for both personal and leadership growth, but it’s important to carefully consider when it is and isn’t appropriate to be radically honest. You want to foster a positive environment where you and your team can be authentic and open. Being honest doesn’t require you to share your every thought or opinion. Sometimes it’s best not to share what you’re thinking if it isn’t productive, could be hurtful or is fueled by your negative emotions in the moment.

    Related: How to Give Feedback Without Hurting Anyone’s Feelings

    As a business leader, your responsibility goes beyond achieving financial success. Creating a culture of radical honesty can lead to a more cohesive team, better communication and improved decision-making. Start by being honest with yourself and encouraging honesty among your team. Learn to separate your thoughts from observations and confront the lies you tell yourself. Practice honesty in every aspect of your leadership, including feedback and conflict resolution. Establishing trust with others is a key benefit of radical honesty, which can lead to more opportunities for growth and success. Be the best version of yourself: Take the first step today and commit to being radically honest in all your interactions.

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    Jason Hennessey

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  • Grow Your Skillset with This Massive Online Learning Platform | Entrepreneur

    Grow Your Skillset with This Massive Online Learning Platform | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Being open to learning new skills and developing professionally is crucial for anybody, but it’s especially important for entrepreneurs. Nobody is going to promote you or encourage you to learn a particular skill to get on a better career trajectory. You have to carve your own way and beckon others to follow. That’s why it’s so important to commit to your personal and professional learning journey for years to come.

    With StackSkills Unlimited, it’s incredibly easy to learn new skills on your own time, from the comfort of home. This online learning platform offers more than 1,000 courses on some of today’s most in-demand topics, from growth hacking and graphic design to iOS development and more. Over 50 new courses are added every month, drawn from a collection of 350 of the web’s best instructors, so you never run out of fresh, updated content.

    With easy-to-use progress tracking, quarterly instructor Q&A webinars, and access to beginner through advanced-level courses, you’ll be able to make meaningful knowledge gains quickly whenever you have a little time.

    StackSkills Unlimited has earned 4.5/5 stars on Trustpilot and has received rave reviews from PCMag, PCWorld, NBC News, and Engadget, which writes “[The] StackSkills Unlimited plan offers a lifetime access to over 1,000 courses that will help you get promoted, change careers or start a side hustle.”

    Normally, a lifetime subscription to StackSkills Unlimited usually costs $280, but you can get it for a limited time for just $44.99 — an additional 50% off the sale price of $99.

    Prices subject to change.

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    Entrepreneur Store

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  • He Learned New Skills Free on YouTube, Almost Doubles Salary | Entrepreneur

    He Learned New Skills Free on YouTube, Almost Doubles Salary | Entrepreneur

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    This article originally appeared on Business Insider.

    This as-told-to essay is based on a conversation with Elijah Butler, a 24-year-old data analyst from Kentucky. He transitioned into tech during the pandemic seeking higher pay and a better work-life balance, like many young adults over the past few years. He provided Insider with documentation showing his income. This conversation has been edited for clarity and length.

    Growing up, I cycled through a lot of potential career ambitions.

    First, I wanted to be a meteorologist. Eventually, I changed my mind and decided to become a mechanical engineer. I actually started college majoring in engineering, but quickly found that it wasn’t for me.

    After freshman year, I changed my major to business economics and entered the business college, where I was introduced to the world of data. That led me to my path out of school, doing fraud analysis for a bank. It’s a good job, generally speaking — I’m thankful for my time there, but it wasn’t for me.

    For one thing, I found it to be repetitive and uninspiring work. It’s the problem a lot of people have with “stable” jobs, and I couldn’t quite strike the balance I wanted between stability and stimulation. I worked less than a year at that firm.

    Two years ago — when I was 22 — I finally learned what someone with the title of “data analyst” did, while still working that first job. I wanted to break into tech, and that seemed like the best way for me to do it.

    As I describe in a recent TikTok video, where I share tips on how to break into the field, a data analyst analyzes raw data in order to “make conclusions, and this can be used to answer questions, influence business strategy, or whatever else your organization asks of you.”

    Switching to a career in data analytics changed my life

    It wasn’t costly for me to become a data analyst — and it changed my life. A career in data analytics has allowed my wife and me to start traveling a lot more, which is our true passion in life: This year, we’re going to Florida, Wyoming, and hopefully somewhere out west, which we wouldn’t have managed on my bank fraud analysis salary. We’ve also managed to pay down the small amount of debt that we have.

    When I got hired for my current data analyst position, I received a salary increase of nearly 40% compared from my job as a fraud analyst, as well as incredible 401k match and paid-time-off policies. I’m currently working as a data and reporting professional at Humana, a health insurance company.

    The great thing about a job in data analysis is that it’s a skill that’s transferable between all kinds of companies.

    I love my job. Mostly, I like that I get to solve problems and be creative.

    For instance, when writing code to extract data from a database — one of my typical assignments — I get to act as an engineer, often employing a trial-and-error approach until I complete a given task.

    When creating reports, I get to exercise the creative part of my brain, using data to tell a story in the form of charts, graphs, and text. I take extra pride in this part of the job, choosing company-specific color schemes to make the reports look visually appealing, for instance.

    Like any profession, it has its good days and its bad days, but I’m happy to be paid well for this kind of work.

    How I became a data analyst — and how you can do the same

    I promote data analytics as a field to my TikTok viewers because it’s a great way of becoming financially mobile while doing easier work than they might find elsewhere.

    Upon entering the field, I was surprised to find out how many people were able to break into tech through data analytics, without needing a college degree. While I loved college and think it’s a good thing, it is far too expensive. Someone willing to do the work to teach themselves the technical skills should be able to land a tech job if they can perform the job requirements with or without a degree, and data analytics is perfect for that.

    I recommend the field because you can work from home while making an above-average salary, and I find it to generally be rewarding work. However, while I say anyone can break into the field, it is by no means easy.

    It takes a good amount of persistence to learn the skills required of the job, and it takes patience and determination when trying to land interviews and your first job offer. Landing your first job in most fields is challenging.

    But, for those willing to put in the work to improve their life, the roadmap exists and works; it did for me.

    You can pay tens of thousands of dollars for a college degree, or a comparable sum for a data analytics bootcamp, but if you have the willpower, you can break into the field for free, or nearly free.

    I used Khan Academy’s free SQL course, for instance, one of the major tools for data analytics. I also used YouTube videos from Alex the Analyst, who produces tutorials on the major tools analysts use: namely, Tableau, Excel, and Power BI.

    I’m not opposed to paid boot camps and courses in general, especially for those who thrive under structured learning. But it’s by no means necessary, making it a great field for people looking for better work lives and stronger finances.

    It’s a field where I get to work from home, make more money, and talk to zero customers. In other words, I’m living my best life.

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    Jason Lalljee

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  • How to Build a Strong Network of Mentors | Entrepreneur

    How to Build a Strong Network of Mentors | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    The old saying, “It’s not what you know, it’s who you know” is an incredibly vague statement. The assumption behind this statement is that your professional network has the opportunity to supercharge your career prospects, and it’s well-documented that who you choose to spend your time with can ultimately influence and define how successful or unsuccessful you will be in achieving your outcomes. However, I personally found it difficult to establish a process around how to engage with folks in my network, specifically those I define as my mentors.

    Mentors can play just as important of a role in our personal and professional development; however, they’re different from therapists, executive coaches or startup advisors because there isn’t necessarily a transactional element to your relationship, which removes any obligations or expectations around how to engage with these individuals.

    Here are a few observations I’ve made as I established my own network of mentors, as well as reflections on how I can give back to be a stronger mentor to others.

    Related: 5 Famous Business Leaders on the Power of Mentorship

    Build the scaffolding

    Defining your personal values will set the foundation, or the mentorship scaffolding, for any relationships you build. To get to the root of these values, I decided to reflect on two meta questions before I started seeking out mentors.

    1. What is my ultimate purpose?

    2. What outcome(s) am I striving for in my personal and professional life?

    Here’s what I wrote down: “To build and live a life that is fun, fulfilling, and meaningful for my family, myself, and those I love most.” Relationships are at the core of my ultimate purpose, and balance across personal and professional aspects of my life is critical to living out that purpose. Upon drafting the purpose statement, I listed out each of the main categories that I’ve elected to prioritize and put energy into that align with that purpose. For me, those categories are: professional, financial, personal development, family, friends, health and spirituality.

    Each of those categories has specific time-based outcomes that I’m striving for, which often change and evolve as I learn and grow. However, with that scaffolding in place, you have the foundation to find individuals who align with your personal values statement and the categories you want to improve upon.

    Related: 7 Ways to Build a Powerful Network

    Create a process

    I’m a firm believer that you can learn from anyone; However, I’m also of the mind that you should strive to create structure and focus on who you’re connecting with and whether they align with your purpose statement and the categories you’ve defined above.

    I’ve thought about the structure of my mentorship network in three layers

    1. Ballers: The people I aspire to be one day

    2. Ballers in waiting: The people I aspire to be that I’m currently working for

    3. Ballers in training: The people I respect and admire that I’m working with.

    In total, that could be as many as 21 different people when you factor this across three layers and seven different categories of focus. Twenty-one people is a lot of individuals to build meaningful relationships with! So, in order to make my process more sustainable, I’ve worked to consolidate certain categories under individual mentors where that person can support my development across multiple domains.

    This group is fluid as my outcomes and priorities change, as well as which categories of my life I’m spending more or less time focused on. I proactively seek to have three individuals of each category that I connect with on a quarterly basis.

    If I’m unable to connect with any of these individuals over the course of the year, I ensure that there’s at least one annual touchpoint with everyone that I’ve established a relationship with. For me, this is an annual holiday newsletter where I share an update on progress against my outcomes over the year. This has also served as a great way to help initiate conversations in areas where I may need support, almost like an annual investor update, without the expectation that I need to cut them a fat check or send shareholder paperwork!

    Related: 4 Rules to Keep in Mind When Looking for a Mentor

    Hold yourself accountable

    Once you’ve committed to building the scaffolding and initiating these relationships across various categories of your personal and professional life, it really helps to create systems of accountability for yourself as a mentee AND mentor.

    As a mentee, I highly recommend joining or creating a mastermind with the folks in your mentor network of influence (i.e., founders, entrepreneurs, parents). During my time building my startup, I joined a mastermind with four other entrepreneurs I respected (a.k.a. Ballers in training). As part of the mastermind, we created an accountability structure where members needed to attend at least three out of four meetings each month. If a member missed more than one meeting for two consecutive months, they were replaced in the mastermind.

    As a mentor, I believe focus is critical. I previously signed up for almost six different startup mentorship networks and was providing value in absolutely NONE of them. I’ve made it a priority to pick ONE community of founders that I can support in what I’ve learned to give back to mentors. Communities like Chief, Hampton and Pavilion offer new ways of building new relationships across cohorts of like-minded, ambitious professionals.

    Additionally, I block off three hours on Friday afternoons when mentees from that community can book time with me to talk about their business challenges. Most importantly, I don’t have strings attached to these Friday meetings. I’m not expecting founder equity or charging for this time as a startup advisor or consultant.

    In summary, I’m grateful for the entrepreneurs, coaches, therapists, advisors and parents that have offered to spend their time with me, as well as the individuals who have trusted me with theirs. I hope that these principles are as useful for you as they were for me. And if they’re not, well, then I clearly need a mentor for mentorship frameworks. So, if you know of anyone, hit me up!

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    Justin Vandehey

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