The beauty of makeup is the freedom it allows us to experiment with and try any and every look under the sun. We’re big proponents of breaking worn-out “rules” and wearing whatever strikes our fancy, but when it comes to choosing the colored mascaras that will best enhance our eye color, there is some strategy.
As a rule of thumb, Scott says cool tones like blue, green, or violet contrast with brown eyes for a natural brightening effect. They’ll bring out the depth of hazel eyes, and they can also make blue or green eyes appear deeper and/or vibrant.
If you’re keen to try a colored mascara that’s on the warmer side, Scott explains shades like burgundy or plum will add depth to brown eyes, contrast with hazel eyes to make them morph to green, and bring a subtle vibrance to eyes that are green or blue. Last but not least, lighter and brighter shades of mascara (think pink, aquamarine, orange, etc.) all wield different yet equally spell-binding kinds of magic. “They contrast with different eyes and skin tones in different ways, but ultimately, they still provide an unexpected pop of color for contrast,” Scott concludes.
Don’t get me wrong—makeup-related compliments from anyone at any time are wonderful,but there’s something about receiving a compliment from, um, an actual makeup artist that just kind of transcends all others. Makeup artistry is their profession, after all.
Now, I don’t score this particular kind of coveted remark often, but I have noticed an interesting pattern. Any time a makeup artist has openly admired my makeup, it’s always been on my shimmery shadow MO. And since I pretty much abhor powder and cream formulas, their compliment always befalls whichever liquid eye shadow I happen to be wearing on that blessed day. (Spoiler: I have lots of liquid eye shadows I collect and adore equally.)
As someone who is rather inept when it comes to eye makeup (for years, I strictly wore mascara and maybe a quick flick of liquid liner), my obsession with liquid eye shadow makes sense. While it may sound counterintuitive (liquid equals mess, right?), these types of formulas usually involve way less mess and fallout, they’re easier for me to blend, they’re faster to apply, and they don’t move once they dry. For someone who adores the look of ethereally glimmering eyelids (Hi! Me!), there couldn’t be a better medium. Therefore, I pretty much exclusively wear liquid eye shadows in lieu of the powder options most makeup artists seem to prefer.
Because all of the best liquid eye shadows have scored me loads of compliments over the years and because summer is approaching and ’tis the season for a fuss-free liquid formula to shine, I’m sharing nine of my all-time-favorite liquid eye shadows below. Plus, some game-changing makeup products to pair them with because why would you stop at your lids when compliments are on the table? Keep scrolling.
Her beauty secret: A potent acne- and inflammation-fighting salve made of nopal, aloe vera, jojoba, and oranges.
Using plants as medicine is nothing new. Many cultures all over the globe have used them for centuries in healing work, but according to Prados Beauty founder Cece Meadows, they can also act as powerful soothing agents for the skin.
“As a young girl visiting my grandparents in our colonia in Sonora, Mexico, there were a lot of plants that were used as medicine and skincare,” she shares. She even touts one universally loved skincare ingredient as helping to heal her skin inflammation and breakouts. “I had a bit of acne one summer, so my grandmother would take nopal and aloe vera plants that grew on our land to make a skincare salve for me. The salve contained raw nopal and aloe salve with a mixture of jojoba and oranges. The aloe and nopal salve that the plant naturally excretes was for the acne but also to heal the skin that I had been picking at that summer. The jojoba was for the inflammation that I was experiencing, as it is a natural vitamin E and B complex to heal skin. The oranges were for vitamin C to keep my skin looking healthy by brightening it, helping to heal scars, and reducing dark spots from picking at my acne.”
Using her environment as her healer inspired Meadows in many ways, but especially when it came to creating her makeup brand, Prados Beauty. Jojoba is a shrub that grows in dry regions like Mexico and offers somany healing benefits. Many already use it as a skincare oil, but Meadows had another use for it in mind. “I have a makeup remover currently that contains jojoba oil. When removing makeup, you want to nourish the skin as you wipe awaygunk and cosmetics off your face. I believe if you can use it during and after the makeup-removing process, the skin will become nourished, making it easier to bounce back from a long day of wearing makeup,” she says.
Her culture inspires every aspect of her brand, from ethics, sustainability, and formulations to storytelling, affordability, accessibility, and philanthropy. “I always want to be a representative of my people and where I come from, so creating a brand that pays homage to that requires a lot of respect and care. It starts from who I work with on designing packaging, sourcing high-quality ingredients that are safe and aren’t putting lives at risk to acquire them, [and] making them affordable and accessible. Then taking the money that I make from selling my products and sowing it back into my people and our communities. I often tell people that this is more than just a beauty brand; it’s a brand for all people who wish to buy beautiful high-quality products and do more with their money by helping me give it back to those who are in need,” Meadows says.
After applying a thin layer, I would say it blurs out imperfections and creates that filtered effect on the skin. You should know that this is more of a sheer-coverage foundation. Usually, I’m not a sheer-coverage girlie in the slightest—I like a buildable medium- or full-coverage foundation, period. If you struggle with acne and dark spots, I’m sure you get it. I was so surprised by how much I loved this. Although it is a bit sheer, you can build up coverage, and it creates a beautiful glow that gives a glass-skin effect.
If you’re someone who really likes skin tints that give you light coverage and offer a glow, I think you’ll love this. Full-coverage folks should also hear me out, though. I see you! I’m one of you! But give this foundation a chance. It looks beautiful on the skin, and I was pleasantly surprised by how much I loved it. It feels fresh and light on the skin and blurs out imperfections in a nice way. If you have dark spots like me, you’ll probably need to build it up a bit more before achieving your desired level of coverage, but I’ll definitely continue to use this one. The price tag also isn’t too bad at just $21!
Since the “clean beauty aesthetic” entered the chat, skin tints and tinted moisturisers have quickly earned themselves a cult status – and with good reason. Think of them as the ideal “skincare-meets-makeup” hybrid product that gives just enough coverage to even out your complexion, while keeping your skin hydrated thanks to an array of included skin-loving ingredients.
With the cold weather not going away anytime soon, our skin could well benefit from an injection of hyaluronic acid, niacinamide, glycerin and squalane. Plus, if you’re not too sold on the full-coverage look, skin tints are great for anyone who gravitates towards a more skin-like finish and weightless consistency – the kind that lets you embrace your skin texture without covering up your freckles and beauty marks. In a nutshell, wearing a skin tint leaves your complexion looking as though you’ve just come out of a glow-boosting facial: dewy, even and plump. Throw that in with a ridiculously easy application process and you’ve got yourself an all-rounder.
Adored by beauty enthusiasts and makeup artists alike, skin tint formulations have also received praise from celebrities, including Hailey Bieber and Sofia Richie. Both trend-setters have previously endorsed the Hourglass Veil Hydrating Skin Tint on more than one occasion, with Hailey praising it in her “go-to glowy summer makeup look” get-ready-with-me video as well as in one of her latest “latte makeup” tutorials on TikTok. So, we thought we’d give you the lowdown on her favourite – and ours.
Unsurprisingly, skin tints have a lot more in common with tinted moisturisers than they do with traditional foundations, largely due to their incredibly lightweight texture and included skincare benefits. And while most of them excel at sheer coverage, there’s also quite a few skin tints that offer buildable light-to-medium coverage, making them the perfect fit for those days when you want to layer it up.
As someone who has dry-to-sensitive skin, I can confirm that swapping my go-to foundation for a skin tint for everyday wear was one of the best decisions I made. Not going to lie, as a sworn-in medium coverage girlie, at first I found that adjusting to such lightweight coverage was a bit challenging and at times I still felt insecure about my redness peeking through. However, with time, I started to appreciate how hydrated my skin felt throughout the day (no dry patches in sight, whatsoever). And in a way, wearing a skin tint has helped me embrace my natural texture and freckles more than ever. Every time I use a skin tint, I love that my skin still looks like skin, just more glowy and even-looking (P.S. my personal favourite has always been the Fenty Beauty Eaze Drop Blurring Skin Tint).
Merit Beauty, founded by Katherine Power, seamlessly combines clean ingredients, fuss-free application, and stunning results in a range of products that prioritize the health of your skin. The brand embraces modern minimalism, impossible-to-mess up products, and a well-edited makeup routine. Among the cult favorites from Merit are their Flush Balm Cream Blush, Minimalist Perfecting Complexion Foundation and Concealer Stick, Signature Lip Lightweight Lipstick, and the Bronze Balm Sheer Sculpting Bronzer.
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This post will show you the ten hottest makeup trends for 2024.
2024 is here, and with it, new makeup trends!
Take your makeup to the next level with the ten hottest makeup trends to know in 2024, plus the makeup products that will help you achieve the looks.
This year, there is a trend for everyone, whether you are a makeup minimalistlooking to embrace the look of her natural skin or a makeup maximalist who wants to amp up her look with bold, futuristic makeup.
No matter where you fall on the beauty spectrum, you’ll surely find a trend you’ll want to try.
Just remember to view this trend list as makeup inspiration rather than makeup requirements; ultimately, makeup is about expressing yourself and enhancing your favorite features, regardless of what is currently trending.
So, without further ado, read on for the top 10 makeup trends of 2024!
Makeup Trends for 2024
1. Sugar Plum Fairy Makeup
It should come as no surprise that Hailey Bieber started another must-have makeup trend just in time for the new year.
You may remember her signature “glazed donut skin” or “strawberry makeup” looks, but Hailey has now introduced us to “Sugar Plum Fairy” makeup, inspired by her role in The Nutcracker as a teen ballerina.
This feminine, ethereal makeup look instantly went viral on TikTok, and features plenty of pink blush and shimmery eyeshadow and lip gloss, along with a natural-looking base and a light coat of mascara.
Get the Look:
Tap into your girly side with Sugar Plum Fairy makeup — it’s especially perfect for this time of year since the ample amount of pink blush is reminiscent of Cold Girl Makeup, giving it a wintry vibe.
While she doesn’t show the exact products that she uses (other than her now sold-out Rhode Peptide Lip Tint in “Jelly Bean”), you can get the look with any shimmery pink eyeshadow, like this shimmering foil eyeshadow in ballet pink from Lawless, a clean makeup brand. It will melt into your lids to create a high-shine effect and add dimension.
You’ll want your lips to sparkle too, so go for a lipgloss that has shimmer in it, like Makeup by Mario’s Pro Volume Lip Gloss, which has a multi-dimensional shine to it.
When layered over a darker lip liner (while not confirmed, it’s speculated that Hailey used Mac’s lip pencil in the shade “Cork”), the gloss will make your lips look luminous.
2. Sustainable and Clean Beauty
Sustainable and clean beauty is always in!
The ingredients in our makeup matter, as does our makeup’s impact on the planet.
Luckily, beauty brands are taking steps to offer clean and sustainable makeup, with ingredient transparency, eco-friendly and recyclable packaging, refillable containers, and other measures.
Here are some of our favorite clean makeup brands with sustainable initiatives:
Shop Sustainable and Clean Beauty:
Saie Beauty has partnered with a non-profit organization to make recycling their products easy and effective.
After you finish five of their products (their Glowy Super Gel is a personal favorite of mine), you can use their pre-paid shipping label to send your empties to a special sorting facility that ensures the packaging gets recycled properly.
The brand is also climate-neutral certified, leaping bunny certified, and free of potentially harmful ingredients like GMOs, synthetic fragrances, talc, parabens, and more.
Another thing to look out for when shopping for sustainable beauty is refillable packaging.
For example, RMS Beauty’s clean foundation is refillable, so the outer packaging can be reused and eliminates unnecessary waste, plus is made with clean ingredients.
3. Monochromatic Makeup
We wear monochromatic outfits, so why not try monochromatic makeup?
You’ll be seeing a lot of this in 2024, which is good news for makeupminimalists.
Monochromatic makeup means using the same color on your eyelids, cheeks, and lips for a cohesive look. It also means that you don’t need multiple beauty products to achieve this makeup look; a single multi-use product will get the job done by itself!
Not only is this trend budget-friendly, but it will also cut down on the amount of time it takes you to do your makeup.
It’s much quicker to use one product all over your face than to play around with various shades, making the monochromatic makeup trend ideal for mornings when you’re running late for class or when you’re traveling and don’t want to have to pack a ton of makeup items.
Get the Look:
I love how quick and easy the monochromatic makeup look is to achieve — plus how affordable it is since you’ll only need one multi-use makeup product rather than multiple eyeshadows, blushes, etc.
It costs only $5, and its cream-to-powder formula can be used on your eyes, cheeks, and lips (BTW, its small size makes it perfect for tossing into your bag for touch-ups on the go). Blend it with your fingers for a natural flush of color.
It features a metal applicator that delivers a dewy look on the cheeks and a matte finish on the lips, available in flattering warm shades.
4. Natural Brows
Eyebrow trends come and go; over the last several years, we’ve seen them go from ultra-precise and sculpted-looking to super fluffy and laminated.
In 2024, expect to see the return of natural brows.
The good news? This “trend” isbudget-friendly and perfect for low-maintenance girlies who don’t want to invest a lot of time or money into their look.
So, rather than pay to get your brows laminated or shell out for tons of brow makeup products, consider keeping your brows natural-looking this year.
Get the Look:
For natural-looking brows, less is more.
You can leave them totally untouched or use a brow pencil that matches the color of your eyebrows to fill in any sparse areas you may have (rather than also add shape). Kosas makes a great one!
Skip any concealer around your brows — no “carving out” needed here.
As an optional step, brush a flexible, clear brow gel through them for a bit of hold, minus the crunchiness or stiffness.
This simple brow technique will shorten your makeup routine and give you an effortless, natural look.
5. Thin Eyebrows
The other brow trend for 2024? Thin eyebrows.
I know it couldn’t be more opposite to the natural-looking brow trend, but hey, at least you have options!
Inspired by the thin eyebrow beauty standard of the ’90s, this look has been gaining popularity thanks to stars like Doja Cat, Bella Hadid, Gabbriette Bechtel, and a certain viral TikTok filter.
Just like all trend cycles, things that were once in style tend to come back into fashion all over again at a later time. So it’s no surprise that after the last few years of fluffy, brushed-up, laminated brows, ’90s-inspired thin eyebrows are back to make a bold, contrasting statement.
Get the Look:
Of course, you could pluck or wax your bows to achieve the ultra-skinny brow look, but TBH, I wouldn’t recommend it.
Eyebrows are notorious for *not* growing back, so I’d avoid taking that risk — especially if, down the line, you’ll want fuller-looking brows again.
You can try out the skinny eyebrow trend temporarily by using some full-coverage concealer instead of hair removal, which could yield permanent results.
By applying a matte, full-coverage concealer (the NYX one above is also waterproof!) along your brows, you can conceal them to your desired thinness and get this look minus the long-term commitment.
6. Graphic Eyeliner
The future is now with bold, futuristic-looking graphic eyeliner looks hitting the beauty scene in 2024.
Experiment with unconventional designs, brightly colored hues, and shimmery, holographic touches, which are the ultimate way to stand out in a crowd.
Celebs like Storm Reid and Ariana Grande are fans of this look, whether with colorful shades or by playing with blank space around the eyes.
This makeup trend will allow you to tap into your creative side and think outside the box when doing your makeup — anything goes so have fun!
Get The Look:
Liquid eyeliner is the key to achieving a graphic eye look, as it will allow you to “paint” on the liner without needing to blend or tug on the skin around your eyes.
Classic black liquid liner works, but you can take it up a notch with a product like Fenty Beauty’s Glitty Lid Shimmer Liquid Eyeliner, which comes in three metallic jewel tones featuring smudge-proof shimmer.
If you’re worried that you won’t be able to create your own graphic eyeliner look, no worries: Simmihaze Beauty’s Eye Play Glitter Packdoes all the work for you!
Simply stick the glittery designs onto your eyelids, and you’ll instantly achieve the graphic eye look… no eyeliner skills necessary.
7. Skin-Like Base
In 2024, real skin is in!
Gone are the days of wearing heavy, full-coverage, matte foundation. Instead, embrace your real skin by opting for light coverage products like skin tints, tinted moisturizers, and BB creams.
The goal is to *enhance* your skin rather than completely cover it up — and if you’ve been nurturing your skin with a solid skincare routine, why not show it off?!
Get the Look:
A skin tint with a natural finish like the Summer Fridays Sheer Skin Tint is going to give you a more even-looking complexion but feels weightless on the skin.
The Summer Fridays tint provides a sheer tint of color to diminish any redness and or pores, but its sheer-to-light amount of coverage, plus its hydrating properties (including vitamin E and squalene), make it feel more like skincare rather than makeup.
Wearing SPF every day is a must, and Ilia’s Super Serum Skin Tint offers mineral SPF 40 protection, along with potent skincare benefits and light coverage.
The serum, which is infused with active skincare ingredients, is safe for sensitive skin and can improve the look of your skin over time; plus, it leaves a dewy, natural finish.
8. Shimmery Lids
Turn up the sparkle in 2024 with shimmery eyelids!
This makeup trend is perfect for nights out on the town or anytime you are dressing up and want to go for a glam look.
Pack on a shimmery eyeshadow across your main lid space, or start with a matte shade and add a shimmer shadow over top for a similar effect.
Also, consider eyeshadows with metallic, holographic, and iridescent finishes.
This eyeshadow trend works in just about every hue imaginable, but Selena Gomez’s shimmery ice blue eyeshadow look is especially fashion-forward (expect to see tons of blue eye makeup looks in 2024).
Get the Look:
It’s time to shine: don’t be afraid to pack on the glitter and shimmer across your eyes this year.
You can opt for eyeshadows that are already sparkly, like NYX’s Ultimate Glow Shots Liquid Eyeshadow. The liquid formulation is going to give you a brightening, shimmery look without flaking or fallout and is available in bold hues, including this blue shade similar to Selena’s.
Another option that can transform any plain eyeshadow into a shimmery one is to use a sparkly topper, like Urban Decay’s cult-favorite 24/7 Moondust Glitter Eyeshadow. You can use it alone or layer it over a matte eyeshadow for a luminous look.
Makeup by Mario’s Master Crystal Reflector is ideal for those who prefer a less intense (but still sparkly) look. It offers a translucent wash of shimmer for a spotlight effect on the eyes without colorful pigment.
9. Two-Tone Lips
Will you be daring enough to try two-tone lips in 2024?
If so, you’ll be in good company with Megan Thee Stallion, who rocked this makeup trend at a recent event. Her top lip featured a darker shade, while her bottom lip had a lighter shade, creating a two-tone effect.
There are many variations that you can try out, from fully contrasting colors to colors that have only a subtle difference in tone.
This creative lip trend also involves plenty of shiny gloss, which will add to the attention-grabbing lip look.
Get the Look:
If you want to get Megan’s exact lip look, you can use the exact Revlon products listed in the breakdown above, including the Colorstay Matte Lite Lip Crayon in the shade “On Cloud Wine.”
Start with lining both your top and bottom lip in the same shade of lip liner, and then apply the lip crayon to only your top lip for a bold look. (The same can be done with a lipstick or lip stain, too).
Then, apply clear lipgloss to both of your lips, like Fenty Beauty’s Gloss Bomb, a non-sticky and ultra-glossy option that has a luminizing effect.
10. Faux Freckles
While faux freckles are not necessarily a new makeup trend, this look has ramped up in popularity and is set to be huge in 2024.
Faux freckles evoke the summery vibe of being sun-kissed and give off the impression of natural, makeup-free skin (which ties back into the skin-like base trend we discussed earlier).
Of course, if you naturally have freckles, all you have to do is embrace them rather than cover them up with full-coverage foundation or concealer. Lucky you!
But if you are freckle-free and want to try out this look — like Sydney Sweeney did — check out the products below.
Get the Look:
You may be thinking about dotting an eyeliner pencil all over your face, but the key to achieving realistic-looking freckles is to use a product with the right formulation.
Freck’s The Original Freckle pen will create faux freckles that sink into your skin or foundation rather than sit on top like eyeliner would, while Marylia Scott’s “What the Freckle?” is a water-resistant option that you’ll be able to wear at the beach this summer.
Don’t be afraid to get your hands dirty, either: the most natural-looking faux freckles can be created by using your fingers to blot the product around your face for a subtle, realistic effect.
You can also use these products to enhance any beauty marks or freckles you already have for a bolder look!
What do you think of our 2024 makeup trend predictions?
Which makeup trend is your favorite? Did we miss any makeup trends? Leave a comment and let us know!
Last week, shapewear and clothing brand Skims announced a Valentine’s Day–themed lingerie collaboration with singer Lana Del Rey, and we can’t stop gushing over the stunning promos populating our social media feeds. Del Rey’s vintage vixen makeup look, created by Los Angeles–based celebrity makeup artist Etienne Ortega, is the stuff of dreams. The look combines smoky taupe eye shadow, an ultra-dewy complexion, pouty mauve lips, and a splash of peach on the cheeks.
Combined with the Old Hollywood–inspired set design, cherub-like poses, and heartbreakingly beautiful lingerie (available in the Skims Valentine’s Shop on Tuesday, January 23, at 12 p.m. ET), this makeup look is giving us major Valentine’s Day inspiration. Keep scrolling to see our breakdown, including every beauty-editor-approved product we’ll be using to re-create it.
But that’s what you’d expect of the brand’s most buzzed-about launch within the Ambient Lighting family, the makeup collection known for delivering that flawless, effortless glow everyone is after. This foundation does just that and more: It’s formulated with blurring spheres and light-diffusing pigments to help soften the look of skin imperfections while minimizing the look of pores, lines, and wrinkles. It’s also made with antioxidant-rich ingredients like vitamin E and white-tea extract, which give the formula its super-blendable, second-skin finish while protecting it against outside stressors and blue light–induced free radicals. I’m not a foundation-every-day sort of girl, but I have to admit how impressed I am by the shade range (32 shades to be exact!), the lightweight formula, and how easy it is to blend into my skin, especially when I use the Ambient Soft Glow Foundation Brush ($47). My co-workers are equally as impressed and have thoughts. Keep scrolling for all of their takes.
I knew this stuff would be good. (After all, it’s one of the most used products on season two of Euphoria!) I guess I just didn’t realize how good it is. It’s an oil-free gel formula that’s lightweight—it’s composed of 60% water—and made with reflective circular micro-pigments that provide medium-to-full coverage and a seriously flawless finish. It’s also loaded with natural botanicals like chamomile and arnica, which work to calm irritation and soothe sensitive skin. Basically, it’s heaven. I’m proud to admit that since this foundation came into my life, I haven’t used anything else and don’t plan on changing that anytime soon. My co-workers feel the exact same way—keep scrolling for everyone’s reviews.
As a beauty editor, I’m lucky enough to get a lot of free skincare, hair, and makeup products to test—mascara included. Right at this very moment, I have over 30 tubes of mascara sitting in a bin in my closet. (Don’t worry; they won’t go to waste. I’m determined to get through every single tube before its expiration date.)
Because of this access and my years of mascara-swiping experience, I feel like I have a pretty good gauge of what makes a mascara special. Spoiler alert: It has nothing to do with price. In fact, some of my favorite formulas are $15 or less. Take Essence Lash Princess Mascara ($5) for example. It costs less than my morning latte, yet it delivers long, fluttery, and defined lashes in a single swipe. I’m not the only one who thinks so; it happens to be Amazon’s best-selling mascara.
So when I heard it was getting a matching lash primer (yes, really!), I knew I had to test it. If it was anything like its best-selling mascara companion, I knew I would love it. Hint: I did. Keep scrolling to see the major difference it made in the state of my fine, thin lashes.
Lips have been stealing all the attention lately with lip liner and gloss combos taking off, alongside peptide treatments, oils and sheer lip stains. But the pretty “glazed blush” trend – that we’ve noticed taking off across the pages of our favourite makeup artists and TikTok – will shift the attention north to our cheekbones.
We’ve seen glazed skin go viral and glazed nails are a beauty movement in their own right, so it follows that attention has turned to our blush. “I think we will see the texture of blushers get more glossy and balmy, to give a more hydrated appearance,” pro celebrity makeup artist, Diane Buzzetta, predicted in GLAMOUR’s 2024 makeup trends forecast.
Just as glazed nails took a classic (milky nails), then updated it with an extra glossy top coat; glazed blush takes traditional blush shades (pinks, peaches, berry and coral), but pairs it with an ultra fresh, glowy update that falls somewhere between a blusher and a dewy highlighter.
But it’s not just the finish of our blush that’s getting a glow-up, it’s the impact too, with bolder renditions that look seriously covetable and wearable. Case in point: the ultra flushed glazed blush created by makeup artist, Melissa Hurkman. In the caption, Melissa was kind enough to share that model Alexis Carrnington was wearing the Patrick Ta Major Headlines Double Take Creme and Powder Blush Duo in the shade “She’s Baked”. And, doing the Lord’s work, one user asked “was there anything else used to create that wet glowy dew??? It’s so pretty!!!” to which Melissa responded: “just the cream blush over the powder blush and a TINY. bit of the [Patrick Ta Major Glow All-Over] glow balm.”
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How to create glazed blush?
The beauty of the trend, though, is that you can dial it up or down, depending on the finish you want. Cream blushers and liquid highlighters are great for this. “Cream blush is perfect for creating a healthy flush and you can easily blend your blush with your fingers or beauty blender,” advises top celebrity makeup artist Ash K Holm. “They still feel like skin and are buildable to a personalised intensity,” agrees pro celebrity makeup artist, Shelby Smith.
How to wear glazed blush?
As for where to wear it, we’ll see more of “the doll-like blush on the apple of the cheeks for 2024,” says Ash. Or for a more sculpted finish: “I love placing blush slightly above the apples of the cheeks for a more lifted, glowy effect,” Diane told us.
Which products to use?
We’ll definitely be adding the Patrick Ta blush duo used by Melissa (above) to our makeup bags. And Diane told us: “I’ve been using the Chanel Lip and Cheek Balm and Kylie Lip and Cheek Glow Balm on my clients recently and it looks really fresh and youthful.” Likewise, the RMS Lip2Cheek delivers on fresh, glowy colour. Mixed with dewy illuminators like the Vieve Skin Dew or Danessa Myricks Beauty Dew Wet Balm, the blush and glow duo will give that glazed finish.
Allen’s perception of beauty has always been influenced by her cultural upbringing as an Inuvialuit living in the Arctic. “The things I always grew up to know as beautiful were handmade Inuvialuit traditional clothes, earrings, crafts, arts, and carvings,” she explains. “They were seen so highly by everyone in my community and always praised and recognized. I always wanted beautiful mukluks or mitts for Christmas, and they were the most valuable thing I felt like I owned.” In the first video I ever viewed of Allen’s, she was holding a pair of traditional beaded bridal slippers made by a local artisan and sharing how important it was to her that she wear them on her special day—even taking precedence over wedding dress shopping.
Another video features Allen doing her makeup with the goal of embracing and enhancing her Indigenous features. When I ask Allen about the most notable beauty practices passed down to her through generations of women in her family, Inuvialuit clothing and jewelry come to mind. She says she feels most beautiful in her traditional earrings, seal-skin mukluks, and mittens. “I feel like I’m really sharing who I am, how I was raised, and what my life growing up in the Arctic was. I hope my audience sees the beautiful way of life it is in the Arctic and in Indigenous culture,” she adds. The majority of her content, beauty based or otherwise, is focused on her identity and culture. Many of Allen’s videos begin with her introducing herself as an Inuk from the Arctic before diving into the subject matter.
Sephora shoppers never do me wrong. If I’m browsing the beauty retailer’s newest drops and find a suite of beauty products that have almost a perfect five star rating—I pay attention. One such brand that caught my eye recently is Ciele Cosmetics. Founded by celebrity makeup artist Nikki DeRoest and beauty industry veteran Cerre Francis, this is a brand you’ll definitely want to keep an eye on. Not only are folks raving about the brand’s Tinted Serum Foundation on Sephora, TikTok users alike deem this one a solid new favorite. I won’t lie though, my first question was, is it a tint? Is it a foundation? Unclear!
I knew I had to try it for myself along with a few other things from the brand to see what all the fuss is about. Luckily, I got my hands on a few of the brand’s offerings. The brand may not have much in terms of color products just yet, but the ones it does have are great everyday staples I’ll keep handy in my makeup bag. For all my thoughts, keep reading below.
I’m a beauty editor, so it should come as no surprise that I love blush… and I mean love. Blame it on my recently dull complexion (Midwest winters are no joke) or the fact that I rarely have more than 10 minutes to put myself together, but blush is an essential part of my makeup routine. It’s one of the only products that can make a major difference with little time or effort. That doesn’t mean I love all blush, though. I’m actually pretty picky about the formulas I use. I want them to provide enough pigment, blend easily into my skin, and last for more than a few hours after application. The one blush that checks off each of these requirements is the TikTok-viral Saie Dew Liquid Blush ($25). I can attest test that the creamy liquid formula is packed with pigment, looks so pretty on the skin, and lasts forever. I don’t like to toss around the word “favorite” too often, but this is my all-time favorite blush. When I heard that the brand was dropping three new shades, I knew I had to get my hands on them. I wanted to know if they’d hold up to my old favorites (spoiler alert: they do). Keep scrolling to see how each new shade looks IRL and snag them before they sell out.
Originally, there were five shades (now there are eight, but more on that in a minute). My go-to shade is called Dreamy, and it’s a cool-toned berry hue. I find that it suits my skin’s cool undertones well (whenever I wear it, I get major compliments on my skin).
Usually, I go pretty natural with it, but this time, I used a heavy hand to show how the color looks against my light-to-medium skin tone. It matches the natural color of my cheeks when they flush from the cold or from working out, which is why I think I like it so much.
The first new shade is called Cutie, and it’s a warm dusty rose color. On my skin, it reads almost terra cotta. I think it’s super flattering. Honestly, I love it so much that it’s currently vying with Dreamy to win the title of all-time favorite. There—I said it.
Next is Sweetie, which is a foolproof, neutral pink color. This one is a good go-to for people who like a subtle yet universally flattering shade. It’s not the one that stood out to me, but it’s the one that I know I can wear as part of almost any makeup look.
Last but not least is Baby, which is an aptly named cool baby pink. I won’t give up on it yet, but I have a suspicion that this shade doesn’t suit my skin tone as well as the others. Still, I can see how it would look stunning on other people. Even though it looks pretty shockingly pink in the tube, it reads as springy and youthful once it’s blended on the skin.
Every blush needs a bronzer. This one has a blendable, balm-like texture.
This skin tint creates the most natural-looking base.
A modern take on highlighter, this can be used in multiple ways to achieve a pretty glow.
This lip gloss-oil hybrid is so moisturizing and shiny.
A featherweight setting powder that pairs down shine.
Regardless of any relationship status, Valentine’snails offer the perfect opportunity to show your nails a little love. When it comes to romance, we highly endorse a self-care sesh, and setting aside time to zone out, nourish cuticles and emerge with a design that brings good vibes each time you look at it is effort well spent in our opinion.
As for which designs to choose? Red for Vally Day may not be groundbreaking, but it’s an undeniable classic. We’ve seen some stunning manis that remix traditional pinks and rouge in a modern, covetable way, whether it’s across the whole nail, ombréd out, or making a guest appearance as an accent, like a French tip or retro swirls (which are proving very popular).
Likewise, hearts and kisses can easily lead into mushy territory, but we’ve been crushing on clean, minimalist renditions that feel cool and grown-up – though we’re here for maximalist multi-layered heart designs too. We’ve even seen manis that incorporate the nail shape into a heart design, using the tips as the point.
If reds and pinks are not your bag, monochrome black or white heart nails keep things interesting and go with everything. And if you want to stand out, 3D Vally designs are bold and beautiful.
To help inspire your decision, we’ve put together an edit of the most beautiful nail ideas that work equally well across acrylic nails, gel nails and every different nail shape. There’s options for long coffin nails through to short and natural shapes. For the romantics, we’ve found beautiful red, pink and heart designs. And we’ve got modern twists on classics with cutout details and heart French tips.
Pink swirl nails
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Mix and match tips
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3D heart nails
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Swirl hearts
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Pink glitter tips
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Hot pink hearts
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Hearts and gems
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Red Frenchie glazed donut nails
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Little hearts
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Chrome heart nails
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Love me most
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Black and glitter hearts
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Classic red
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Baby pink heart Frenchies
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Neon pink French tips
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Love hearts
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Scattered hearts
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Hearts and French tips
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Pink and red hearts
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Pink smileys
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Cut-out red heart
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Bright pink
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Pink and red heart emojis
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Frenchies and hearts
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There are a few beauty trends that I believe firmly define 2023. They include the cowboy copper hair color, “clean girl” makeup, and laminated eyebrows. And when I say “laminated eyebrows,” I mean it in the intense, brushed-up, and not-a-single-hair-out-of-place way.
As is inevitable with all trends, the fully laminated look might be on its way out, but that doesn’t mean people are giving up brow lamination altogether. Instead, they’re using it in a less obvious way. Let me introduce you to “baby brow” lamination—the 2024 way to create polished, yet more natural-looking brows. “Baby brow lamination is just like your regular brow lamination process, but it only treats the first inch or inch-and-a-half at the start of the brow,” says Autumn Estelle, Benefit’s U.S. national brow and beauty authority. “The rest of the brow is left untreated, creating a baby lamination effect (hence the name!). It’s trending because it makes styling your brows easier and offers a much more natural, fluffy look compared to a full brow lamination.”
As a beauty editor who’s constantly brushing up her brows but also appreciates a natural look, this trend was like music to my ears. So, I decided to try it out for myself. Keep scrolling to see my before-and-after pictures and learn how to get the look for yourself!
For context, this is what my brows look like when I haven’t touched them. I’m not wearing any makeup, and they’re not tinted or laminated. I took this picture about 30 minutes after I woke up, so this is as real as it gets.
Unfortunately, it’s not easy to find professional brow lamination services in my hometown, so I decided to try an at-home kit—the Brow Code Lustre Lamination Kit ($80) to be specific. I’d seen these kinds of lamination kits all over the internet (and especially on Amazon); this is just the first one that I had access to. I appreciated that it had everything I’d need to complete the process, including a lamination comb, a perming solution, and a fixing lotion. I followed the instructions, and I was done in about 15 minutes. Editor’s Note: I honestly recommend seeing a professional over DIYing it, but at the very least, I recommend following the instructions. The effects of brow lamination last for weeks, so you want to be sure you’re happy with the result and you’re using the kit safely. Luckily, this one comes with detailed instructions that are easy to follow. All it took was three steps: priming solution, fixing lotion, and a nourishing aftercare product.
This is what my brows looked like immediately after I finished the lamination process. As you can see, I only laminated the first half of my brow. I tried to only laminate the first third, but it was the first time I’d ever tried an at-home lamination kit, and I fumbled a bit by getting the perming solution too far into my brow. Oh, well, now I know to use less of it next time. I liked how my brows looked brushed-up and shapely without looking too over the top. Leaving the tail of each brow untreated toned down the results, and I loved it. This is definitely a trend I can get behind in 2024.
After a few hours, my brows looked even subtler because the lamination sheen wore off and the brow hairs looked like they were settling in place—especially the hairs at the front of my brows that tend to be stubborn and unshapely. “Baby brow lamination can work on any brow, thick or thin, especially if you’re looking to add some extra fluff to the start of the brow,” Estelle says. “Also, if your brow hairs are curly or unruly in a specific area, then a baby brow lamination can help tame those hairs as well.” Estelle says baby brow lamination should last anywhere between six and eight weeks and aftercare is incredibly important. “Like the hairs on your head, once your brows have been chemically treated, it’s important to keep them hydrated to encourage optimum health,” she says. “I always recommend incorporating a nourishing brow oil into your nightly routine post-lamination.”
This is the brow oil she recommends incorporating into your nightly routine post-lamination.
“You’ll also want to use a brow gel (clear or tinted) to help easily set and style your brow hairs each day,” she says. This is her favorite one.
This brow pencil creates super-fine, hair-like strokes.
If you want a laminated look without the, well, lamination, this strong-hold gel is your ticket.
I love that this growth-boosting serum can be used on lashes and brows.
This pencil has a slanted edge that easily fills sparse spots.
This tinted gel makes my brows look full and fluffy.
These are the best tweezers.
I love magnified lighted mirrors when I’m tweezing my brows. They help me catch hairs I would have otherwise missed.
When the Barbenheimer phenomenon vaulted two summer movies to blockbuster glory, it was clear how the films diverged when it came to the trajectories of their female characters. Stereotypical Barbie, played by Margot Robbie in Greta Gerwig’s candy-bright confection, winds up trading the plasticine perfection of her Malibu Dreamhouse for the mixed-bag freedoms of the real world. In the case of Kitty Oppenheimer—wife to the so-called American Prometheus, brought to simmering life by Emily Blunt in Christopher Nolan’s biopic—she is still, in the metaphorical sense, confined to the box. A biologist who winds up relegated to the roles of wife and mother, she remains unfulfilled, “bristling against the constraints of womanhood at that time,” Blunt says in a video about her Oppenheimer performance, which has garnered a raft of best-supporting-actress nominations. Kitty is a “really brilliant brain that kind of went to waste at the ironing board, and she suffered for it.”
Blunt slips into her Giorgio Armani Privé dress with help from stylist Jessica Paster.
By Jenna Jones.
If Kitty has the force of an undetonated weapon, what Blunt unleashed at Sunday’s Critics Choice Awards 2024 was pure bombshell—red paillettes glowing like fire under the lights. “We were going for a modern twist on Old Hollywood,” stylist Jessica Paster says by phone, shortly after Blunt decamped for the carpet. (She joined her Oppenheimer cast members onstage to accept the award for best acting ensemble.) “The minute I saw that dress, I knew that I wanted it for Emily. I said, ‘Please put it on hold—I just don’t know for what!’” Such was the coup de foudre sparked last July when the one-shoulder Giorgio Armani Privé look appeared on the runway. “The movie is set in the ’40s and ’50s, and that’s what I love about this silhouette,” Paster says. “More important,” she adds, “it has the femininity, but it’s a very strong dress.”
Makeup artist Jenn Streicher swatched countless lipsticks, seeking this precise shade of red—Chanel’s 31 Le Rouge in Rouge Privé.
By Jenna Jones.
Much of that magnetism—glamour at its most grounded—is due to Blunt’s personality, funny and cerebral and warm. Another quotient is her bedrock team. “We’re all in tune with each other,” says Paster, speaking about the others in the creative triumvirate: Jenn Streicher on makeup, Laini Reeves on hair. Streicher comes to the phone, tracing their origin story to the 2007 awards season following The Devil Wears Prada. “I had actually been working with her husband, John [Krasinski], and they had just started dating,” the makeup artist recalls. “I was like, ‘Yeah, if you ever need anybody, just let me know.’” The next week, Blunt called up about the SAG Awards. “John always says that she stole me from him,” Streicher says with a laugh.
The red shoes are by Alexandre Birman; hairstylist Laini Reeves, working with the hair-health line Burgeon, secures the rosette-like buns.
We believe in being 100% transparent here at WWW Beauty, and we’d be lying if we said we don’t have exceedingly high expectations when it comes to a face-perfecting foundation formula. As makeup artists can attest, foundation is one makeup category worth splurging on because you often get what you pay for regarding finish, naturalness, and longevity in the best foundations. Since we greet the world with the skin on our face, we always want our complexion to live up to its full potential, and, simply put, we have zilch time for unflattering shades or difficult application.
That said, there is a select—let us emphasize—a very select group of drugstore foundations both celebrity makeup artists and product-jaded beauty editors stand by—formulas so good we actually apply them on the regular and keep stocked next to our bottles that are three, sometimes five, times the price. Curious to know which affordable drugstore foundations actually stand up to our super-high standards? Keep scrolling. Ahead, we’re naming 15 of the best drugstore formulas you should most definitely swipe next time you’re at CVS, Rite Aid, or wherever you make your tampon, deodorant, and Trident Layers runs.
If there’s one thing all Who What Wear beauty editors have in common, it’s that we all revere the Emmy Awards as the epitome of style. Of course, the 2024 Emmys are gearing up to be a show to remember, with television’s biggest night celebrating its 75th anniversary. The event has been long awaited, and if the past couple of star-studded red carpets have been any indication of what we can expect, we’re fully prepared to be amazed.
What’s more, the first few red carpet events of the New Year possess the unique ability to dictate the beauty trends we’ll be seeing for the remaining 351 days of the year, so we’ll be paying extremely close attention to the stunning standouts. Ready to see which looks caught our eye this time around? Keep scrolling to discover the best beauty looks from this year’s Emmys red carpet. We’ll be reporting on our favorite looks throughout the evening, so don’t click away!
