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Tag: makeup

  • Take cues from Bollywood-inspired monochrome makeup trend this summer

    Take cues from Bollywood-inspired monochrome makeup trend this summer

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    Although trends saw a more natural approach to makeup throughout the pandemic, 2023 is slowly gathering up speed with some stunning cosmetic looks that will define this year. Monochrome is one of our favourite fashion trends, and we’re starting to see it dominate the makeup industry as well. For eyes, lips, and frequently even blush, monochromatic makeup calls for applying only one specific colour at a time. This trend emerged at the same time as the heavy contouring trend, which gave door to new sculpting techniques. The use of significantly less items and the fact that you don’t need to be a professional makeup artist to nail monochromatic makeup are what have made it such a worldwide phenomenon.The monochromatic cosmetics trend is popular among celebrities worldwide, including our own Bollywood beauties, in addition to being a social media sensation. With the help of this inspiration, ace your next monochrome look




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    Filmfare

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  • How Red Lipstick Has Epitomized Defiance Throughout History

    How Red Lipstick Has Epitomized Defiance Throughout History

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    This is when things really get interesting. Legend has it that women who were marching and protesting for the right to vote wore red lipstick to symbolize their mission and further the fight. More specifically, it’s said that Elizabeth Arden, the businesswoman and boundary-pushing beauty savant, handed out red lipstick to suffragists as they were marching past her Fifth Avenue storefront, as she herself was a staunch supporter of the cause. 

    Here’s the thing, though. It’s difficult to find proof of this. As Parsons puts it, “Women in the suffrage movement would have used lipstick as a means of rebellion, power, and feminism if in fact it actually happened.” I wanted to know more, so I went straight to the source: Elizabeth Arden, the very same global beauty brand founded by the namesake cosmetics maven.

    Janet Curmi is the VP of global education and development at Elizabeth Arden. She says Elizabeth Arden was pioneering when it came to introducing red lipstick to American beauty trends. “Before 1912, makeup was not acceptable for most American women, with it generally only being worn by performers and alike,” she says. “On her first trip to Paris in 1912, Elizabeth Arden took note of the city’s fashionable elite—women who attended the theater and opera, with their lashes lacquered and their cheeks tinted with rouge. On her return to New York, she wasted no time in formulating the first rouges and tinted powders, as well as mascara and eye shadow for American women. Around the same time, Vogue published an article suggesting that ‘a little rouge, discreetly used, might make a woman look healthier and younger.’ Soon after, makeup became the height of fashion in American society, with Elizabeth Arden pioneering the industry in America to match the rising demand.”

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    Kaitlyn McLintock

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  • How to Apply BB Cream Like a Makeup Artist (Because Application Is Everything)

    How to Apply BB Cream Like a Makeup Artist (Because Application Is Everything)

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    On the flip side, if you want the lightest, most natural coverage, use a beauty tool you already have—your fingers. “If you want to get the most natural application possible I recommend applying with your fingers as you would a moisturizer,” she says.

    If you’re not someone who likes to use their fingers to apply makeup, Hart says there’s a third option: a makeup brush. However, make sure you’re using a soft, fluffy foundation brush, as this will help you buff the BB cream into the skin for an airbrushed effect. 

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    Kaitlyn McLintock

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  • I’m a Beauty Editor Who Gives My Boyfriend Tons of Products—17 He Actually Loves

    I’m a Beauty Editor Who Gives My Boyfriend Tons of Products—17 He Actually Loves

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    When I first met my boyfriend, he was just like most men in their late-20s and using the bare minimum when it came to grooming products. The first time I went to his apartment, I peeked in his shower and saw a three-in-one shampoo—cue horror music. Luckily, all of his other qualities were good enough to look past his minimal self-care routine.

    Now that we’ve been dating for over three years, I credit myself with single-handedly transforming his routine. My apartment is essentially like my own personal Sephora since I constantly have so many products to test, so I’m able to give him products I think he’ll like. I asked him to give his uncensored opinion on the products I’ve given him that he actually uses. Let’s just say we’ve come a long way since his three-in-one shampoo days. Keep reading for the products he loves and snippets from our conversation on why he loves them. 

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    Katie Berohn

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  • Lipsticks Are My Speciality—4 of My Favorites Happen to Be on Sale

    Lipsticks Are My Speciality—4 of My Favorites Happen to Be on Sale

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    IMHO, you can never have too many lipsticks. My personal tastes vary when it comes to the item—I love a good drugstore formula as much as I do a high end one (I don’t discriminate). Today is a great day it so happens because a few formulas from one of my favorite affordable makeup brands happen to be half off. Run, don’t walk—they’re only on sale today at Ulta as part of the Ulta 21 Days of Beauty Event running through April 1. Keep an eye out each day because a selection of products in every category from skincare to haircare and makeup will be 50% off for that day only. 

    Browse quickly and godspeed. I’ve included a few of my favorite lipsticks on sale today along with a few other star products you’ll want to snag at half the price.

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    Shawna Hudson

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  • If You Have Combination Skin, These 17 Primers Will Be Your Saving Grace

    If You Have Combination Skin, These 17 Primers Will Be Your Saving Grace

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    Achieving flawless-looking makeup starts with providing a smooth and even-toned base over which all other products are applied. Makeup primers are a key component of this, lessening the appearance of fine lines, pores, and wrinkles and locking in hydration where the skin needs while keeping your makeup budge-free. Like all skin types, combination skin can definitely be affected by the products you use, as harsh, irritative ingredients can result in rough patches and further damage to the skin’s barrier. With this in mind, identifying the makeup primers that keep your skin looking and feeling gorgeous can be easier said than done. Keep reading to learn everything you need to know about primers straight from a makeup artist and shop some of Who What Wear’s favorites.

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    Maya Thomas

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  • 25 Strategic Products Beauty Editors Rely On to Get Ready in 5 Minutes or Less

    25 Strategic Products Beauty Editors Rely On to Get Ready in 5 Minutes or Less

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    One thing about me is that I am always running out the door. No matter how much time I try to give myself in the mornings, it never seems to cut it—I end up snoozing my alarm or spending too much time in the shower, or my hair won’t cooperate. No matter what it is, it’s a pretty usual occurrence for me to realize that I need to leave my house in five minutes, but I have not even begun to think about my makeup.

    Because of my propensity for lateness, I’ve gotten pretty damn good at doing my makeup in the 11th hour. There are certain products I reach for that I can confidently rely on to work their magic in under five minutes. I figured that the other beauty editors on my team might have some tricks up their sleeves as well. (Trust me when I say beauty editors are always running from event to event.) Keep reading for our favorite products that make us look alive in no time. 

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    Katie Berohn

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  • I’m Freaking Out Because This Mascara Is Only $14 At Sephora Today

    I’m Freaking Out Because This Mascara Is Only $14 At Sephora Today

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    This morning, I happened to be scrolling Sephora for fun (as one does). During my mindless scroll, I did a double-take—so many cult-favorite products are selling for really, really good prices right now. I’m talking half-off savings. This includes fantastic brands like Tarte, Fenty, Smashbox, Sephora Collection, Lancôme, and more. 

    Of course, this is no accident. From now until April 1, Sephora is offering 50 percent off select beauty products every day. Each day, the retailer is choosing a new batch of products to offer savings on—and I just so happened to look on a particularly fire day. This is all leading up to the semi-annual Sephora Savings Event, which starts on April 14 for Rouge Members and April 18 for VIBs and Insiders. 

    All that is to say, mark your calendar for for Sephora’s Spring Savings Event, and check out the incredible deals that I found for you today. Below, find today’s most exciting beauty deals from Sephora. 

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    Katie Berohn

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  • Psst—Here’s How to Reapply Face Sunscreen Without Ruining Your Makeup

    Psst—Here’s How to Reapply Face Sunscreen Without Ruining Your Makeup

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    As we approach warmer months, I have one thing on my mind: sunscreen. (Forgive me, I’m a beauty editor.) I am a ride-or-die sunscreen user. It’s a part of my morning skincare routine no matter the weather or season, but when I start spending more time outside, sunscreen becomes a pivotal part of my beauty routine.

    One thing that always puzzles me about sunscreen, however, is reapplication. Conventional wisdom from derms dictates that we should be reapplying sunscreen every two hours (or every 40 to 80 minutes when swimming or sweating). That’s easy enough to remember, but what am I supposed to do if I have a full face of makeup on?

    Luckily, there’s an easy solution for staying protected from the sun without trying to spread sunscreen on top of your makeup. Enter setting sprays with SPF, which make SPF reapplication a breeze, even if you’re sporting a full face. I reached out to experts to get the 411 on everything you’ve ever wanted to know about setting sprays infused with sunscreen. 

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    Katie Berohn

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  • I’m Entering My Lily-Rose Depp Era—Her 10 Most Iconic Looks and How to Copy Them

    I’m Entering My Lily-Rose Depp Era—Her 10 Most Iconic Looks and How to Copy Them

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    Of all the powerful and effortlessly trendy It girls we’ve featured here on Who What Wear, there’s one who’s risen to the forefront of the Parisian runways, red carpet events, and street fashion while remaining a woman of mystery: the lovely Lily-Rose Depp. Now we’ve also highlighted a number of stylish individuals who have created a platform for themselves based entirely on their association with a famous family member, friend, or partner (often receiving the notorious label nepo babies).

    Nepo baby or not, this woman has a huge pull in the world of fashion and has established a reputation as the ultimate player in French-and-American style, becoming an icon of her own merit. We’re highlighting our favorite Lily-Rose Depp makeup moments over the past couple of years that we can’t stop thinking about and telling you how to create them using products by French brands. Keep reading to find out which ones are taking up real estate in our minds.

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    Maya Thomas

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  • This New Foundation Promises Perfection—How It Compares to 2 Other Cult Classics

    This New Foundation Promises Perfection—How It Compares to 2 Other Cult Classics

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    “The Real Flawless Weightless Perfecting Foundation provides the most natural finish with medium buildable coverage,” shares Jafri. “It does this with high-resolution pigments that allow you to get a perfect finish without compromising the texture of the skin. Essentially, you’ll forget you are wearing any makeup.”

    Skin prep can make or break the products you apply afterward, so after layering my face with my favorite serum, moisturizer, and hydrating primer, I followed Jafri’s advice to give the bottle a few pumps on the back of my hand, and use a makeup brush to start buffing and blending the foundation into my skin.

    “Lack of quantity control happens with more relaxed methods like when people put dots of foundation in areas of their face and then start to blend it out from there,” warns Jafri. “This doesn’t give the dosage control that’s needed in order to create a believable finish that will enhance the natural texture of your skin—always use the back of the hand as a product reservoir and use the correct tool.”

    My first reaction as I began applying? “Oh my god, this feels good.” I could immediately tell that the coverage was, indeed, weightless, but also incredibly buildable with a surprisingly satisfying amount of coverage considering how lightweight and serum-like the consistency is. And, just as Jafri had predicted during our interview, a little bit went a long, long way. “A little goes a long way in makeup, she reiterates. “The perfect finish and application involve the product, the tool, and also the technique.”

    As you can see in the photo, my skin still looks like my skin. For instance, I loved that you could still see a hint of my freckles peeking through around my nose and cheeks while other “problem areas” like dark circles and some light sun-induced pigmentation had been filtered away. My skin felt like it could breathe, and it also bouncy, radiant, and healthy—without appearing overly luminous or shiny. Truly, it’s everything I’ve ever wanted in a foundation, and I was floored.

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    Erin Jahns

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  • I Had My Doubts When This Product Went Viral on TikTok—Now I Rave About It

    I Had My Doubts When This Product Went Viral on TikTok—Now I Rave About It

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    This series is called Honestly, I Love It, and I just want to say that I honestly thought I was witnessing a magic trick the first time I used the drops. I have irritated veins in my eyes that have been red for as long as I can remember. With just one drop and maybe 30 seconds, it was gone. The before-and-after photos literally looked like Photoshop to me. My eyes were whiter and brighter, so if that is your desired effect, I promise you that you won’t be disappointed. 

    With this all being said, if you’re hoping for long-term effects, Tsai suggests determining and treating the cause of your eye redness. “Typically, this can be due to inflammation, lack of tear production, or dry eyes. Lumify is for temporary relief of redness. It does not treat the underlying causes,” she says.

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    Sierra Mayhew

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  • How To Get Plus, Cloud Skin With One Essential Step

    How To Get Plus, Cloud Skin With One Essential Step

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    As any makeup artist will tell you, proper skin prep is crucial; before you even pick up that beauty blender, make sure to use plenty of humectants (hyaluronic acid, aloe, glycerin, etc.) to provide a temporary plumping effect pre-makeup. “By prepping the skin and ultra-hydrating it, your matte look will just be a texture finish and not a distraction,” celebrity makeup artist Jamie Greenberg tells us about matte makeup. 

    We love a good HA serum, but to really secure an ultra-hydrated appearance, you don’t want to forget about internal methods—like, say, collagen supplements. 

    After all, collagen is what helps keep your skin firm and taut, but your natural supply begins to dip around your mid-20s1. But research shows consuming hydrolyzed collagen can help maintain dermal thickness and support elasticity and natural moisture levels2. Translation? You can secure naturally plush, cloud skin without a drop of serum—and you won’t have to worry about your matte makeup flaking off midday. 

    Here, you can browse our favorite high-quality collagen supplements, all backed by a nutrition Ph.D. To go the extra mile, make sure to choose a formula with hyaluronic acid as well (yes, the buzzy humectant works topically and internally). In fact, ​​50% of the body’s total amount of hyaluronic acid resides in the skin3, and consuming it can help replenish your natural reserves. 

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    Jamie Schneider

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  • I Can’t Stop Gushing About These On-Sale Nordstrom Beauty Picks—8 to Buy ASAP

    I Can’t Stop Gushing About These On-Sale Nordstrom Beauty Picks—8 to Buy ASAP

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    Nordstrom’s beauty section is elite, and I say that as a beauty editor who’s semi-obsessed with online shopping. So yeah, I frequent Nordstrom’s website (at least once a week). And even though I love a good online shopping spree, I also try to protect my paycheck and not spend it all in one go on high-priced products. That’s why I always check out the sale section. If I’m lucky, I’ll find an old favorite or discover a new go-to at a discount. 

    That’s exactly what happened today when I was innocently perusing Nordstrom’s beauty section. I found eight on-sale products that I instantly added to my cart. And because I couldn’t help myself, I also added 10 regularly priced products (but it’s okay because they’re all $40 or less). Keep scrolling to see every product I’m in the process of ordering as we speak. 

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    Kaitlyn McLintock

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  • My Friends Always Ask How I Get a Perfect Cat-Eye—This On-Sale Gem Is My Answer

    My Friends Always Ask How I Get a Perfect Cat-Eye—This On-Sale Gem Is My Answer

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    ICYMI, Ulta’s highly anticipated 21 Days of Beauty Event is on through April 1, and each day, a selection of beloved beauty items are slashed down to 50% off their normal price. So, when I saw that my all-time favorite liquid eyeliner was half-price today, I immediately let out an eep!, added about five to my Ulta cart, and also texted the group chat. My friends always ask me how I create my signature, subtle cat-eye, and the on-sale eyeliner in question—Stila’s Stay All Day Waterproof Liquid Eye Liner—is my answer. Keep scrolling to shop it yourself and to peruse more discounted beauty offerings available at Ulta right now.

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    Erin Jahns

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  • 10 Chanel Eye Makeup Products for Slept-In, French-Girl Smoky Eyes

    10 Chanel Eye Makeup Products for Slept-In, French-Girl Smoky Eyes

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    If you’ve ever been to Paris, you’ve probably noticed that there seems to be a different beauty credo there. French beauty lies in particularly sharp contrast to typical American beauty philosophies.

    For example, Americans often line and define their lips, while French people opt for high-impact lipstick with blurred edges for a “just-been-kissed” effect. Americans often blow-dry and use heat tools on their hair, while French people tend to prefer to leave their hair au naturel. And finally, Americans may go for sharp cat-eye liner, while French people tend to gravitate toward a smudgy, slept-in eye look. 

    The ultimate brand to achieve a French eye makeup look? Chanel. The luxury brand is rooted in French beauty wisdom, with products that make it easy to channel the effortless French look. Below, find the 10 best-selling Chanel eye makeup products that will help you get the effortlessly chic smoky eyes of your dreams. 

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    Katie Berohn

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  • My Spring Wish List Is Already Out of Control—30 Items I Just Can’t Skip

    My Spring Wish List Is Already Out of Control—30 Items I Just Can’t Skip

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    Most Wanted is a weekly series in which one Who What Wear team member or friend of the brand will share the top 30 fashion and beauty finds on their current wish list.

    Some people are really into spring cleaning, but I can definitely say I’m not one of them. Instead of trimming down my arsenal of moisturizers, serums, and gadgets when the time rolls around, I seem to find myself with an even longer wish list of items to add to my rotation. Oops.

    I know having a 30-item wish list might seem a tad unrealistic, but I consider these items safe bets to use well into summer and beyond. The weather is also warming up and for me, that means soft, pastel-hued makeup, lots of SPF, and some serious hydration. I also couldn’t resist sprinkling in a few spring fashion staples I’ll be adding to my wardrobe. Keep scrolling—a few of these items I’ve recently gotten my hands on while others are right up next to to buy.

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    Shawna Hudson

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  • Makeup Artists Say These 8 Tightening Face Creams Are Injection-Level Effective

    Makeup Artists Say These 8 Tightening Face Creams Are Injection-Level Effective

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    Ask any makeup artist, and they’ll tell you prepping your complexion with high-quality, strategic skincare products before going in with foundation, concealer, and powder is just as (and perhaps more) important than the makeup application itself. In order for your makeup to look amazing, the goal is to get your skin looking and feeling its absolute best. We’re not talking perfection; we’re just talking coaxing your skin into living its best and glowiest life courtesy of A+ products. Think about it this way: You wouldn’t show up for a marathon without putting in ample work and training beforehand. And in a way less dramatic sense, the same goes for your skin.

    Celebrity makeup artist Pati Dubroff (who works with Margot Robbie, Priyanka Chopra Jonas, Kate Bosworth, and more) once said she nurtures and prepares the skin for at least 40 minutes before starting the makeup process pre–red carpet. Of course, we don’t expect you to go to those kinds of lengths (for the record, we’re not attending red carpets and hardly have that kind of time or patience), but something can be learned from that type of expert-level stratagem. 

    Even though we know most celebrities have an army of experts, products, and in-office treatments to help keep them looking right and tight, we asked three of the most sought-after makeup artists in the industry (from Paris, London, and New York, no less!) to share the absolute best skin-tightening face creams they swear by for lifting perks. Then, we took it even further by asking them to share their stash of reinforcements, aka the skin-tightening lineup of serums, masks, massaging tools, and anything else they love to use in tandem with said lifting creams. Curious to get in on their age-defying routines? Keep scrolling! 

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    Erin Jahns

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  • Out of Thousands, A Sephora Beauty Director Labels These 11 Finds “Need to Try”

    Out of Thousands, A Sephora Beauty Director Labels These 11 Finds “Need to Try”

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    Raise your hand if you could spend an entire afternoon in Sephora and still not even make a dent in their product inventory. I know I could—I could happily browse the shelves for hours at a time and probably only make my way through a few different brands. As we all know, the retailer is basically every beauty lover’s dream—every product you could possibly want is at your fingertips.

    Since it’s basically impossible to peruse every single product at Sephora, I always worry that some might be slipping through the cracks. There are brands at Sephora that I’ve never heard of and know I need to try, but I have a hard time figuring out what actually deserves my attention when there are thousands of products in front of me. 

    For this reason, I enlisted the help of Sephora Beauty Director Myiesha Sewell to tell me what products I absolutely need to try from Sephora right now. Since she has a bird’s eye view of practically every product in the store, she knows better than anyone what products are worth it and what aren’t. She shared her top picks across every beauty category with me, and trust me when I say that her favorites won’t disappoint. Keep reading for Sewell’s absolute ride-or-die beauty products from Sephora. 

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    Katie Berohn

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  • Combo Skin? These Are the Foundations a Celeb Makeup Artist Would Use On You

    Combo Skin? These Are the Foundations a Celeb Makeup Artist Would Use On You

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    When shopping for a foundation, there are always two things we pay the most attention to—the level of coverage it offers and finding the closest shade match. But, there’s one key element of the foundation selection process to consider that we don’t talk about as often—skin type. As someone with combination skin that’s also sensitive and acne-prone, I’ve definitely had to learn this the hard way. Even now as a beauty editor, I try a lot of foundations when we test them as a group (shoutout to Internet Famous), but I’ll find that a certain formula will work great for others but not for me. 

    If you can relate, you’re going to want to read ahead. I asked two celebrity makeup artists to provide some insight on this topic. Below, you’ll find a  bit of advice on how to choose the right foundation for combination skin, a few application tips, and, of course, product recs for every budget.

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    Shawna Hudson

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