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Tag: makeup

  • There Are Hundreds of Labor Day Beauty Sales—These Are The Only 24 I’m Shopping

    There Are Hundreds of Labor Day Beauty Sales—These Are The Only 24 I’m Shopping

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    Black Friday sales get all the hype, but I’m here to set the record straight and say Labor Day sales deserve more credit. Not only are the discounts just as good, but the actual online shopping experience is better. It’s more low-key, which makes it less stressful. Think about it: Since Labor Day sales get less attention, there’s less of a chance that my favorite products will sell out before I can add them to my cart…I don’t know about you, but that immediately lowers my cortisol levels. 

    This Labor Day Weekend, I’m getting in on the sale-shopping fun and setting aside some time to go online and exercise my credit card. After all, as far as I’m concerned, there’s no better time to revamp my routine than right before fall. I’m on the hunt for moisturizing skincare products, high-tech skin devices, balancing scalp products, and more. Ahead, see all 24 Labor Day beauty sales worth shopping this year, according to yours truly. Oh, and I also alphabetized them for your convenience (you can thank me later). 

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    Kaitlyn McLintock

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  • So Many Concealers Clog Pores and Cause Acne—These 11 Will Keep Your Skin Clear

    So Many Concealers Clog Pores and Cause Acne—These 11 Will Keep Your Skin Clear

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    Even though I’m a beauty editor, I didn’t start using concealer until about a year ago. (Shocking, I know.) Honestly, I just never liked most formulas because I have sensitive, acne-prone skin that doesn’t usually respond well to heavy makeup. Concealer, by nature, is a tad heavier than foundation, but I’m happy to report I’ve finally found a few formulas that work well for me. The most important thing to look for in a concealer for acne-prone skin is if the formula is noncomedogenic. I can’t speak for everyone, but I also generally try to avoid formulas with oils known to clog pores like coconut—it just doesn’t sit well with my skin.

    I also know, however, that everyone has different goals when using concealer. Some like to use it to cover blemishes while others like to brighten up dark circles. This can be tricky when you have sensitive, acne-prone skin because you don’t want to cause breakouts anywhere, but don’t worry—you’re in luck. I’ve found the best noncomedogenic concealers in every category—from the best drugstore option to the best shade range. Keep scrolling. There’s something for everyone.

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    Shawna Hudson

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  • Oh Nothing, Just the 15 Best Dior Lipsticks of All Time, Ranked

    Oh Nothing, Just the 15 Best Dior Lipsticks of All Time, Ranked

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    There’s something truly special about swiping on a Dior lipstick. Not only does Dior have some of the best lipstick shades out there (#100 Forever Nude will always be one of the best nude shades in the game), but the brand also boasts some of the best formulas. Dior lipsticks are non-drying, high-impact, long-wearing, and perfect for any and all occasions. It’s no surprise so many of their lip formulas have gone viral in recent years—they deserve the hype they get and more. 

    I reached out to Dior and asked them to share their top 15 best-selling lipsticks. The results are absolutely stunning—and they’re flattering on everyone. Keep reading for the absolute best Dior lipsticks out there, plus insight from one of the brand’s top makeup artists. 

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    Katie Berohn

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  • This Innovative Contour Stylus Makes Me Look Chiseled in 30 Seconds Flat

    This Innovative Contour Stylus Makes Me Look Chiseled in 30 Seconds Flat

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    Keeping your face shape in mind is also important when contouring. Everyone’s face is different, and to enhance your features best, it’s important to follow your own bone structure. Since I have a heart-shaped face, I focus on my temples, forehead, and cheeks, but I also contour my jaw and nose to define them more—your face shape is just a guideline! Here’s a good playbook to follow for how best to contour your face based on your face shape, according to Seropian:

    Round faces should contour the sides of the forehead, beneath the cheekbones, and along the jawline.

    Square faces should contour the jawline (blend toward the chin to soften any harsh lines), the forehead, and beneath the cheekbones.

    Oval faces should follow their natural bone structure.

    Heart-shaped faces should contour the temples, forehead, and cheeks. 

    Diamond-shaped faces should contour the temples, cheeks, and jawline.

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    Katie Berohn

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  • Every Product on Kim Cattrall’s Face For Her Million-Dollar AJLT Appearance

    Every Product on Kim Cattrall’s Face For Her Million-Dollar AJLT Appearance

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    Last week, we were all treated to the most anticipated television appearance of the year. For one episode only, Kim Cattrall reprised her role as the widely beloved Samantha Jones in the season two finale of And Just Like That. The cameo only lasted for 74 seconds (and it’s rumored that Cattrall was paid over $1 million for her time) but it gave audiences something they’ve desperately been missing: her signature Samantha Jones flair. 

    With that came the return of Patricia Field, the iconic stylist who outfitted the characters in the original Sex and the City. Cattrall also brought along her makeup artist, Kyra Panchenko, who created a glam look worthy of Samantha.

    Cattrall sported smoky eyes, glossy lips, and glowing skin for her return. For someone who famously doesn’t want to be in a situation for even an hour where she’s not enjoying herself, she certainly made the most of her 74 seconds on-screen. We’re holding out hope for a season 3 appearance, but in the meantime, keep reading for every product Panchenko used on Cattrall for the episode. 

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    Katie Berohn

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  • TikTok’s Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up

    TikTok’s Beauty Trends Are Inexplicably Fruity, and Gen Z Is Eating Them Up

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    Five years from now when we consider the sweeping influence of TikTok-led aesthetic trends on the beauty industry (often positioned precariously at their intersection), failing to acknowledge the importance of aesthetics would be nothing short of a crime. Equipped with their social media savviness, market influence, and access to industry-wide knowledge that generations past could only dream of, Gen Z users of the social media platform have undoubtedly led the charge toward a new era of unbridled aestheticism rivaling major artistic movements of the past, including the highly influential aesthetic movement that took place in Great Britain from 1860 to 1900. A study of modern-day aesthetics in beauty and that of art reveals similar patterns and behaviors among their audiences. That’s the power of trends: They may not always withstand the test of time, but their influence lives on in the best ways.

    If we’re taking a look at the influence of niche aesthetics on today’s beauty trends, identifying similarities between aesthetic movements reveals so much more than what lingers on the surface. According to London’s Victoria and Albert Museum, the original aesthetic movement focused “instead on producing art that was beautiful rather than having a deeper meaning—art for art’s sake.” As an escape from ugliness and materialism, could we be going through a second social media–driven aesthetic movement? If the sentiment sounds familiar, it could be because we’ve witnessed a rise in aestheticism with Gen Z proudly at its helm.

    Instead of discussing the individuals leading the movement, let’s break it down by studying its roots. Niche beauty aesthetics, like their fashion counterparts, draw from discourse and shared experiences among audiences. TikTok aesthetics have taken on a life of their own beyond the confines of its application coding. With that being said, I’m using this as an opportunity to take a deep dive into the Gen Z–powered take on aestheticism in today’s most recognizable beauty trends. To fully appreciate the countless ways these increasingly niche aesthetics have influenced the beauty industry’s response, we must first take a close look at what the data is showing us.

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    Maya Thomas

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  • This $9 Lipstick Can Withstand Anything, and It’s My Latest Obsession

    This $9 Lipstick Can Withstand Anything, and It’s My Latest Obsession

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    I consider anything lip related (lipsticks, lip glosses, lip stains, etc.) my favorite makeup products. I just love a statement lip more than anything. More often than not, my makeup look consists of minimal eye makeup, some concealer or light-coverage foundation, brow gel, a dash of blush, and a bold lip. It’s my favorite look because it takes very little time and effort and looks good, and I almost always get nice compliments.

    The problem with relying on lip products, though? Many of them can smudge and fade, so you have to reapply over and over again. Have a sip of water? Time to reapply. Eat a few bites? Better get that lipstick tube out. Give someone a smooch? Yeah, you’re going to have to swipe that lip gloss on again (and maybe even give that someone a napkin, too). It can be annoying, but hey, a little fading is inevitable, right?

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    Sarah Yang

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  • Not to Be Dramatic, But Editors Say These Are the Best Lipsticks Money Can Buy

    Not to Be Dramatic, But Editors Say These Are the Best Lipsticks Money Can Buy

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    As editors, we’re lucky enough to test hundreds of products, slowly separating the good from the bad and the good from the best. Whether we’re talking about hair dryers, perfumes, or something else entirely, we take testing seriously. When we find something that really rises above the rest, we introduce it into our own beauty routines. Seriously, though—the highest praise we can give a product is to say, “I use it all the time.” That means it consistently beats out newcomers and old go-tos. 

    That’s the case when it comes to the following 15 lipsticks. They vary by formula, finish, and shade, but they’ve secured a spot in our theoretical lipstick hall of fame. They’re the ones we wear in Instagram selfies and TikTok videos, the ones we gush about to our friends, and the ones we repurchase over and over again. Yep, they’re that good. Keep scrolling to see them all! 

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    Kaitlyn McLintock

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  • If You Took Me to CVS, I Would 100% Walk Out With These 16 On-Sale Gems

    If You Took Me to CVS, I Would 100% Walk Out With These 16 On-Sale Gems

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    Hear me out for a second: I love trying out the latest makeup looks and beauty trends, but since I live in an extremely expensive city, my budget is quite limited. If you can relate, I highly suggest running to your local CVS ASAP—it’s having a major sale that every beauty lover needs to know about. Here’s the gist: Now through September 16, countless ride-or-die drugstore brands including Revlon, E.l.f. Cosmetics, Milani, Kitsch, and more are discounted during CVS’s Epic Beauty Sale. As if you need another reason to participate, you could earn over $100 in ExtraBucks Rewards for shopping the sale (on top of your savings). If you’re not sure where to start, let’s pretend we’re walking through CVS together. Keep scrolling for my breakdown of four beauty trends and a list of gems I’m picking up to achieve each look.

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    Emma Walsh

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  • This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

    This Cocktail-Inspired Trend Is Already Giving Latte Makeup A Run For Its Money

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    “When I created my Martini Makeup look I had no idea it was a trend created around it, so I would say for me Martini Makeup stands for that feminine luxurious feel and energy that you have when enjoying a dirty martini cocktail at the bar with your friends,” says makeup artist Claudia Neacsu, whose TikTok makeup tutorial received over 594.0k views since it was posted on August 9th. “My model has such beautiful hazel almost golden eyes and this what what inspired me to create the look in the first place.” Neacsu understands the sudden rise in popularity of the trend as offering the opportunity to try a new look for celebratory moments. 

    “Most makeup trends that got popular recently are a bit more approachable and easy to create where Martini Makeup can get a bit more technical from a makeup technique perspective,” she continues. “It’s also a bit more of a dramatic look, not so much for everyday wear like the Strawberry makeup look for instance.” Makeup artist and content creator Zoe Kim Kenealy who released a TikTok makeup tutorial with her take on the look last fall titled ‘Dirty Martini Makeup’ offered a similar point of view.

    “I think the looks that do the best tell some sort of story. All of the cocktail makeup looks have that quality,” explains Kenealy. Following the aforementioned video, she released a series of drink-inspired makeup looks that evolved into a series. “For a lot of the series that I do, I like to personalize to my followers… whatever your favorite cocktail is [may] be the one you want to watch, save, or recreate.” She also highlights the role character creation plays in the popularity of these videos; as “it’s trying to immolate the vibe of the person that would wear that look.”

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    Maya Thomas

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  • This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

    This Polarizing Y2K Beauty Trend Is Back with Vengeance—How to Pull It Off

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    Anyone who lived through the late 90s or early 2000s knows just how devoted we, as a society, were to wearing frosted eye shadow. We held onto that stuff like a vice grip, and it was pretty much fundamental to any on-trend makeup look. Celebs like Christina Aguilera, Paris Hilton, and Naomi Campbell were just a few of the era’s it-girls that embraced it. Yet, fast forward a few years to the mid-aughts, and it pretty much fell completely out of style. We’ve lived a fairly frost-free existence ever since.

    Up until now, that is. It’s officially back, and celebs like Dua Lipa, Gigi Hadid, Megan Thee Stallion, and Elsa Hosk are cosigning the new-old trend. The only difference is, this time, they’re wearing modern frost finishes in a fresh way. If you’re wondering how ‘frosted eye shadow’ and ‘modern’ could ever possibly be placed in the same sentence, we get it. That’s why we’ve rounded up the most influential frosty makeup looks as of late. We’ve also tapped a celebrity makeup artist to learn more about the trend and how to update it for 2023. 

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    Kaitlyn McLintock

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  • These Makeup Removers Dissolve Stubborn Makeup So Fast, You’ll Think It’s Magic

    These Makeup Removers Dissolve Stubborn Makeup So Fast, You’ll Think It’s Magic

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    As much as I wish there was one, there truly is no face wash out there that can remove makeup and properly cleanse your skin in one. Believe me, I’ve tried them all. Some products out there claim to do both, but they often leave a greasy residue that just doesn’t feel right without an additional water-based cleanse. Most days, I stick to a good old fashioned double cleanse routine, but I won’t lie, sometimes that isn’t even enough to release the death grip waterproof mascara, eyeliner, or highly pigmented eye shadow has on my eyes. That’s when I reach for my trusty eye makeup remover. I’ve been using the same one for years because it poofs away makeup so fast you’d think it’s magic, but I also realize that not everyone’s eye area (and budget) is the same. If you’re in the market for a good remover, look no further. I’m sharing the 14 formulas I’d 100% vouch for below.

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    Shawna Hudson

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  • Run, Don’t Walk—Glossier’s Cult-Loved Concealer Formula is Now a Foundation

    Run, Don’t Walk—Glossier’s Cult-Loved Concealer Formula is Now a Foundation

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    True to the original “stretch” formula, this foundation provides a lightweight, second-skin finish. According to the brand, this formula is composed of an 89% skincare ingredient base and 11% color pigment. It’s a gel-cream emulsion rich in hydrating, ingredients like glycerin and squalane so it won’t dry your skin out throughout the day and it can even help repair a damaged moisture barrier. Additionally, plant extracts like wild rose berry and plankton work to help reduce the appearance of excess oil or shine on the skin, making it great for most skin types—even oily. Even if your skin is sensitive to fragrance or is acne-prone, this formula could still be a match for you. It’s totally noncomedogenic and fragrance-free. 

    Lastly, it provides medium coverage and comes in 32 shades. I know, in the age of Fenty Beauty and 50+ shade ranges, that doesn’t sound overly impressive, but these shades are unique and totally flexible. They can adapt to your specific complexion and work to enhance the natural beauty of your specific skin tone. So go ahead, smash that buy button—I don’t think you’ll regret it, especially if you’re already a stan for the concealer!

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    Shawna Hudson

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  • 12 Super-Effective Curling Mascaras If Your Lashes Are Stick Straight

    12 Super-Effective Curling Mascaras If Your Lashes Are Stick Straight

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    If I could only wear one type of makeup product for the rest of my life, it would be mascara. It’s the first product I ever used, and it’s truly the one makeup item I’m most fanatical about. (I have a healthy collection of at least 50.)  

    That said, it’s truly a trick to find a mascara that can successfully curl and lift my long, stick-straight lashes. I love and appreciate the natural length I was born with, but with that blessing comes the curse of profoundly droop-prone fringe. So although I also love mascaras touting length, volume, and definition, my main concern is always curl. And, unfortunately, most mascaras I’ve tried over the years (even before I was a beauty editor) fall disastrously flat. There is some serious strategy when it comes to developing the best curling mascaras, and while I’m not an expert in terms of chemistry, production, or design, I’ve noticed some consistent themes in brush design, consistency, and ingredients. (For instance, heavy, overly wet mascaras will simply never be your friend if you desire satisfying lift and curl from your wand.) 

    Because I’m so passionate about finding, testing, and recommending the best curling mascaras in the beauty biz, I’ve compiled a list of foolproof options for anyone who’s ever been convinced their lashes are resistant to curl. Keep scrolling! Your ultimate lash-curling mascara soul mate is waiting for you just below, along with some of my favorite eye-enhancing products to pair with each. 

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    Erin Jahns

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  • If You Like Flawless-Looking Skin, You’re Going to Love This Foundation

    If You Like Flawless-Looking Skin, You’re Going to Love This Foundation

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    I have always been a makeup person. When I was younger, I was a competitive dancer, and when we would get ready for competitions, shows, or recitals, we got to wear makeup for the performance. This was my introduction to makeup. Ever since I did my makeup in the dressing room before going onstage for my dance studio’s production of The Nutcracker, I’ve been hooked. The product that I’ve always cared the most about is foundation. After all, that is the base of your makeup look and the number one thing that can really throw your glam off. If the foundation isn’t the right shade, doesn’t blend well with your skin, isn’t full coverage enough, or is too full coverage, you may as well throw the whole makeup look away. Having the right foundation is key. Just like a building’s foundation, it’s the most important part because everything else falls apart without it. 

    For my own personal journey with foundation, I had a few hurdles to overcome. 

    First of all, I’m biracial, so finding a foundation that is my exact shade without being too orange or too gray has proven to be extremely difficult. However, I refuse to purchase two different shades and mix them together, as it’s important to me to shop beauty brands with a wide shade range and inclusivity in mind. When I find a brand that doesn’t have a shade for me, rather than giving them double the money for two products I have to mix together, I move on to a brand that values customers who look like me. Second, I struggle with acne scarring and discoloration, so I need a foundation that covers imperfections but still looks like skin. Lastly, I have oily skin, so I also need to make sure that the product is mattifying and glowy while not being too dewy so that my face isn’t an oily mess by lunchtime.

    This was a lot to ask of one foundation, but I was determined to find one that checked all of my boxes, and luckily for me, I found it. Somewhere along the way while testing every long-wear foundation under the sun, I tried Nars’s Natural Radiant Longwear Foundation in the shade Tahoe and fell head over heels in love. That was it. I had found the foundation that I was going to be wearing for the rest of time.

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    Grace O’Connell Joshua

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  • I Believe in Simple Skincare—These Essential Items Give Me My Best Skin Ever

    I Believe in Simple Skincare—These Essential Items Give Me My Best Skin Ever

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    Photo:

    Allison McNamara

    McNamara mirrors the brand’s simple skincare philosophy in her own “less is more” routine. “You can have incredible skin in three steps or less, which is why at Mara we always say, ‘Cleanse, treat, hydrate.’ It’s really as simple as that,” she says. “Skincare should be intuitive, and your routine should have all the key ingredient pillars that you cycle through depending on the needs of your skin, which change daily based on environment, hormones, and stress levels.” 

    Since great skin starts on the inside and flows outward, McNamara bolsters her simple skincare routine with a robust wellness routine. “I start off every day by setting the day’s intentions and journaling, followed by a few minutes of morning sunlight to balance my circadian rhythm and my skincare routine,” she says. “I believe that wellness starts within, so a healthy diet, moving my body, and practicing gratitude have transformed my life over the past few years. I do Pilates four times a week along with long walks and hikes. I finish every night off with magnesium supplements, reading, journaling, and some light visualization meditation. Spending time on and with ourselves goes so far beyond skincare. It’s being present in your body with your thoughts and appreciating all that it does for you each day.” Ahead, see 23 beauty and wellness items that make McNamara look and feel her best. 

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    Kaitlyn McLintock

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  • I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better

    I Tested Natural-Looking Foundations—These 10 Look Just Like My Skin But Better

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    I have a complicated relationship with foundation—a tugging back-and-forth, love-hate kind of thing. On one hand, I love the way it can disguise my rosacea, even out my skin tone, and give my complexion a certain luminosity. On the other hand, I hate the way it can feel tacky, look powdery, and exacerbate my pores and fine lines. It’s for these reasons that I often remove a fresh coat of foundation halfway through the day. If I decide it looks too apparent or the focus falls on the makeup rather than my skin, I wipe it away. The only way it stays is if it looks almost undetectable and gives a my-skin-but-better effect.

    That’s why, as you can imagine, I’m absolutely loving the rise of “skin-finish” face makeup. The products that fall into this category do all the things they’re supposed to do without screaming “foundation.” They provide a flexible, natural-looking finish, and they’re perfect for daily wear. Keep scrolling to see 10 skin-finish foundations that meet my strict and unbendable standards (hint: the best one is at the very bottom). 

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    Kaitlyn McLintock

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  • Sharp Eyeliner Looks Are In, and We’re Using These 16 Liquid Eyeliners To Create

    Sharp Eyeliner Looks Are In, and We’re Using These 16 Liquid Eyeliners To Create

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    I’m a firm believer that selecting and using the right liquid eyeliner can either make or completely decimate your finished makeup look. Realistically, there’s not one ‘right’ way to wear or use it, but isn’t it a good idea to understand the products you’re considering using before they make it on your skin? In the case of liquid eyeliner, there are two main factors that ultimately determine their impact: formulas and applicators. Most of the products you’ll see below feature a flexible, easy-to-control tip that distributes color evenly and smoothly onto the skin (with no uncomfortable tugging).

    The best liquid eyeliners on the market will withstand the test of time and look as good a full day into wearing them as they did when first applied while (with no re-application required), yet easy to remove when the time comes. When I’m on the hunt for a liquid eyeliner, I keep any eye out for nourishing ingredients that hydrates the skin; making for a smooth finish and surface for future liquid eyeliner applications.

    To make your selection process that much easier, I’ve also categorized them based on their best qualities supplemented by honest pros and cons. Ready to see which ones made the list? Read on!

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    Maya Thomas

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  • Pamela Anderson’s “Rebellious” New Look: No Makeup

    Pamela Anderson’s “Rebellious” New Look: No Makeup

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    You may not recognize Pamela Anderson these days.

    Gone are the ’90s beauty trends of seemingly endless layers of mascara and cheekbones smeared with body glitter. Lately, she’s gone more in the direction of gardencore, she tells Elle in a new profile published Thursday. “I’ve got my gardening hat on, my gardening gloves, my little jeans rolled up, I’ve got my whole look.” These days, Anderson is more interested in hitting her massive garden at her Canadian home and tending to her roses than walking the red carpet.

    Part of the shift in her look Anderson owes to personal loss: After her makeup artist, Alexis Vogel, died of cancer in 2019, she told the magazine, “since then, I just felt, without Alexis, it’s just better for me not to wear makeup.”

    She said shifting her norm from blonde bombshell to, well, blonde bombshell with way less makeup and maybe a little gardening dirt under her nails has been “freeing, and fun, and a little rebellious too. Because I did notice that there were all these people doing big makeup looks, and it’s just like me to go against the grain and do the opposite what everyone’s doing.” She’s embracing her 56 years. “I think we all start looking a little funny when we get older. And I’m kind of laughing at myself when I look at the mirror. I go, ‘Wow, this is really…what’s happening to me?’ It’s a journey.”

    It’s a far cry from back in the day, when, she said, she often sported “the makeup from the day before, and a little bit of glitter from two nights before. The stuff that never leaves you! I’d be volunteering at the kids’ school, and I would catch myself in a reflection, and I’d have glitter all over my face. Which doesn’t make you a bad mom, just because you’re covered in glitter.”

    Anderson also shared some good news for fans of her recent memoir, Love, Pamela: She’s hard at work putting pen to paper on the daily. Among her projects are a newsletter and a romance novel that she promises will be “very romantic and sexy and traumatic and funny.” It’s her happy place these days, that and her garden.

    “If I’m not writing, I know I’m not in a good place,” she said. “If I’m writing, I am in my body. I am where I’m supposed to be.”

    Overall, in her overalls and all, she told the magazine, “I feel rooted for. I feel good. I’m in a good place.”

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    Kase Wickman

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  • From LA to NYC—The Exact Lip Colors Editors Plan to Wear Nonstop This Fall

    From LA to NYC—The Exact Lip Colors Editors Plan to Wear Nonstop This Fall

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    I’m sure you may have noticed by now, but editors don’t joke around when it comes to at least two things—lipstick and fall. We’ve shared countless favorites in every department when it comes to shopping for the season, but lipstick is an important part of any fall makeup look that just can’t be overlooked. While we obviously have our list of “all time best” lipstick formulas, consider this list a comprehensive guide to the seasonal favorite hues that we’ll be wearing on repeat. If you’re in need of a new fall lip color and want to know which ones Who What Wear editors wholeheartedly approve, keep on scrolling. All our picks are ahead.

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    Shawna Hudson

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