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After releasing the deliberately polarizing Scarlet in 2023 (followed by a reissue called Scarlet 2 Claude in 2024), Doja Cat seems to have done yet another swing back in the opposite direction. One that is aimed more toward the very genre she claimed she was running as far and fast away from as she could back in 2023, when she tweeted, âPlanet Her and Hot Pink were cash-grabs and yâall fell for it.â Further describing the content on those records as âmediocre pop.â At the time, a great many fans were upset by the comment, while others insisted it was all somehow part of her Scarlet persona. And maybe it was, considering Doja would, as of this year, describe that album as a âmassive fartâ that just needed to be released. A way to express her anger and rage over a few things, including not being âtaken seriouslyâ as an artist. So it was that she explained in an interview with The New York Times, âNot to diminish it, but it was a bit of like, I just need to get this outâit was a massive fart for me. I thought fixing that would entail making music that was more visceral or more emotional or maybe more angry or more sad. And I enjoyed performing it onstage, but it didnât get me all the way there. So I want to return back to what I know.â
And return she has. Not just to the pure pop that Hot Pink and Planet Her embodied, but also even farther back than that, all the way to the 80s (though Doja herself was born in 1995). Because, sure, itâs been âa whileâ since someone wielded that shtick, with the most recent notable example being Dua Lipaâs 2020 album, Future Nostalgia, drenched in the same 80s-centric stylings on Vie, which marks Doja Catâs fifth record in seven years (with 2018âs Amala being her debut). But Doja takes it more than just a few steps further than Lipa in terms of centering the albumâs entire universe in the 80s. Because itâs not just a sound, itâs a world, with Doja committed to staying in character while inhabiting that world. This, of course, extends to her visual accompanimentsâwhether itâs the music videos sheâs released thus far (see: âJealous Typeâ and âGorgeousâ)âor the album variants that feature her on the cover in various 80s getups (particularly the Quality Time vinyl edition). All of this proving the accuracy of what she told Michelle Miller of CBS Sunday Morning: âIâm always wanting to, like, create a character, like, create some sort of narrative and theme and world. World-building.â
To establish that world immediately on Vie, Doja begins with âCards,â which, for about the first fifteen seconds, sounds like it could be something from a Blood Orange album (itâs the saxophone). But then, with its production from Y2K, Gavin Bennett and Jack Antonoff (who worked on nine of the fifteen tracks, and who makes music that usually sounds 80s-esque anyway), the song bursts forth in some very Janet Jackson circa Control type of glory. This as Doja opens with the chorus, âA little more back and forth/A little more catch and throw, baby/The more we can clear this smoke/A little further Iâll go/Maybe in time, weâll know/Maybe Iâll fall in love, baby/Maybe weâll win some hearts/Gotta just play your cards.â The up-tempo pace of the track instantly establishes the exuberant tone that Doja is going for, in addition to ruminating on her love of romanceâintermixed with sex, of course. This intoxicating combination evident in the lines, âIf you play fair, stranger/Itâs all you could eat while I lay there, strangerâ (that word, stranger, also being the title of track six on Vie). At the same time, Doja exhibits the shyness of a girl looking for true love when she says, âIâm enough to wait for/Move too quick and you off the roster.â
As the saxophone plays us out of âCards,â Dojaâs warning fittingly transitions into âJealous Type.â For itâs apparent that once she (or her âcharacterâ) does open her heart to someone, sheâs not liable to let them âmuck aboutâ with others so readily. Once again starting the song with the chorus (which will be a common occurrence on Vie), Doja soon asks the question, âCould be torn between two roads that I just canât decide/Which one is leading me to hell or paradise?â This meaning that Doja canât quite decide between remaining âdulcetâ or going full AK-47 in terms of expressing her feelings of jealousy. Something she does manage to convey regardless in the second verse, rapping, âAnd if she really was a friend like you said she was/I wouldâve been locked in, but I called your bluff/No girl enjoys trying to tough it out for a party boy/Everyone wants you and you love all the noise.â In a sense, itâs almost like sheâs channeling Evelyn Richards in American Psycho (whose name is changed to Evelyn Williams [played by Reese Witherspoon] in the film version), who has some similar sentiments toward Patrick Bateman.
And yes, needless to say, this is probably exactly the type of album that, had it actually been released in the 1980s, Bateman would have been sure to pontificate about in one of the chapters. Granted, Bateman couldnât cover every piece of 80s pop culture, including Knight Rider, which is not one of the things he finds worthy of mentioning at any point in American Psycho. Doja Cat, however, seems to figure that, since Vie is an â80s album,â the Knight Rider theme is a natural fit for âAAAHH MEN!,â even though Busta Rhymes already locked down that sample in 1997 with âTurn It Up (Remix)/Fire It Up.â Whatâs more, it seems that Antonoff enjoys working on tracks wherein female singers make a play on words using âmenâ and âamenâ (hear also: âManchildâ).
Of course, Doja has more of a legitimate reason to wield the Knight Rider theme than Busta in that she raps, âAnd if had more common sense/Then I would grab my ride and dip.â She also adds to that sentiment, âAnd I have too much tolerance/You ugly and fine as shit.â That latter dichotomous line referring to how a man can be aesthetically foyn, but still repulsive âon the inside,â thanks to his âpersonalityâ (or lack thereof). Even so, Doja seems always willing to take a chance on romance. Even with the knowledge that romance so often gives way to reality, ergo a loss of the rose-colored glasses that can then lead to so much tension and fighting. Thus, a need for âCouples Therapy,â which happens to be track four on Vie.
Itâs this sweeping, lush song that particularly conjures Doja telling Jimmy Fallon, âIâm very inspired by Janet. Iâm very inspired by Michael and Prince.â And yet, thereâs even brief auditory glimpses of Aaliyah (specifically, âRock the Boatâ) as Doja narrates the problems of some other couple, rather than speaking about herself or her own relationship. This bringing to mind the distinction of her writing process that she made to Miller on CBS Sunday Morning, noting, âWhen Iâm writing, Iâm writing about situations in general. Iâm not really, um, always pulling from my personal lifeâ and âI love to talk about love. I love to talk about, um, you know, relationships and dynamics and things like that.â Carrie Bradshaw would tend to agree.
Interestingly, âCouples Therapyâ starts out with Doja talking about a relationship from the third person perspective before switching to the first: âShe just wants him to be involved/He just wants her to finally notice/They just need one more push to cope/Can we both detangle our souls?/This argumentâs been in the oven/We canât always be in control.â This, in fact, channels Madonnaâs 1989 âdivorce trackâ from Like A Prayer, âTill Death Do Us Part,â on which she sings with the same perspective shift, âOur luck is running out of time/Youâre not in love with me anymore/I wish that it would change but it wonât/âCause you donât love me no more/He takes a drink, she goes inside/He starts to scream, the vases fly/He wishes that she wouldnât cry/Heâs not in love with her anymore.â Yes, maybe Madonna and Sean just needed couples therapyâthough it wasnât as âchicâ in the 80s to seek that kind of help. Just ask The Roses.
But, at least after becoming newly divorced and/or single again, a person can feel like their former âGorgeousâ self. This being the second single from Vie after âJealous Type.â And yes, with this particular track, Doja is sure to cover a different kind of romance: the kind that somebody has with themselves a.k.a. self-love. So it is that Doja remarked of âGorgeousâ: â[Itâs] not about being in a relationship with someone else, itâs about how you relate to yourself and how you feel about yourself. And that was something that I really wanted to kind of convey in this song.â Which she definitely does (âI mean I only got myself to appeal to [I do]),â along with the feeling that this should be playing during one of Gia Carangiâs photoshoots (the lyric, âShe wanna be chic when itâs inspired by heroinâ being especially resonant). Or during one of Batemanâs murder sprees. Either way, itâs among the most 80s songs of Vie, which really means something (this along with the fact that Charli XCXâs newly-minted husband, George Daniel, is one of the co-writers and co-producers). In fact, itâs almost like Doja took a page out of The Weekndâs playbook for this entire record, for heâs been dipping into that 80s sound well for a while, especially since 2020âs After Hours.
And it would track that Doja could have been inspired as much by The Weeknd as any pop artist from âback in the day,â for sheâs no âStrangerâ to collaborating with him, having done so on a remix of his 2020 song âIn Your Eyesâ and in 2021 for âYou Rightâ from Planet Her. Who knows, maybe she even has him partially in mind when she opens âStrangerâ with, âWe could be strange/At least weâre not the same.â Later, sheâll add, âAnd I believe the weirdest ones survive.â This echoes one of Madonnaâs recent aphorisms on Jay Shettyâs On Purpose podcast, during which she declared, âNot fitting in is what saves you.â Granted, Doja speaks on some pretty normie couple behavior when she says, âCall me over to watch some White Lotus.â This perhaps serving to remind listeners that she did make a song with one of season threeâs cast members, LISAânamely, âBorn Again,â which also features RAYE. Not to mention her fairly basique nod to Kill Bill for the âStrangerâ video. But, in any case, itâs a sweet song, and one that relishes the joys of finding oneâs fellow âweirdoâ in life.
With that in mind, Doja seems only too pleased to make her fellow weirdo âAll Mineâ on the following track, which features a prominent nod to Grace Jones, both in sound, tone and, well, the opening sample of dialogue. Dialogue that comes from Conan the Destroyer, with Princess Jehnna (Olivia dâAbo) asking Zula (Jones), âHow do you attract a man? What I mean is, suppose you set your heart on somebody. What would you do to get him?â to which Zula instantly replies, with the same âsavageryâ as a man, âGrab him, and take him.â Or what a certain Orange Creature, especially during his 80s heyday, would rephrase as âgrab âem by the dick.â That Conan the Destroyer was released in 1984 only intensifies Dojaâs commitment to the âworld buildingâ of Vie, which exists solely in the 80s (complete with her public appearances in promotion of the album, during which sheâs dressed in attire befitting said era). Save, of course, for the lyrical content itself.
In the spirit of Zulaâs advisement, Doja croons in tune with the mid-tempo track, âI ainât waiting around, yeah/Iâll be taking him out, yeah/âCause Iâm only about him/Wanting what we want/Claiming what we claim/Make you say my name/And Iâm all yours/It canât bĐ” my fault/This street goes both ways/Let a giver takĐ”/Youâre all mine, boy.â In this sense, Doja channels a time when women were only really just coming into their own as independent people capable not only of being seen as a manâs âequalâ (which really isnât hard to do considering how subpar most men are), but being able to âclaimâ in the same wayâor so one would have liked to believeâwithout incurring as much judgment as they would have in the past. And in the 80s, it was not so âpastâ at all, considering the fact that most women couldnât even open their own bank accounts in the U.S. until the passage of the Equal Credit Opportunity Act of 1974. Considering that Doja is very much the type of woman who needs to have her own bag, the 80s are probably about as far back in time as she would be willing to go (not to mention the fact that a Black woman further back than the 80s didnât have much in the way of rights either).
To be sure, it wouldnât have been half as easy for a woman to simply command, âTake Me Dancing,â as both Doja and SZA do on the song of the same name. Teaming up yet again after the stratospheric success of âKiss Me Moreâ (which even broke Brandy and Monicaâs âThe Boy Is Mineâ record for the âlongest-running all-female Top 10 hit on the Billboard Hot 100â), SZA commences the track with the repetition of the demand, âBaby, take me dancing tonight.â
Once she makes her desires known, Doja then comes in with the chorus, âYouâre so raw, boy, and youâre so romantic/When you fuck me right and then you take me dancing/It gets lonely out here in this big old mansion/In these hills cooped up, boy, can you take me dancing?â Clearly speaking from the perspective of someone who lives in L.A. (with Doja herself being a native), itâs almost as if Doja is intending to channel Norma Desmond if she were living in the 80s instead of the 50s.
While not as lyrically varied as âKiss Me More,â âTake Me Dancingâ is just as âboppable,â and surely worthy of a music video that finds Doja and SZA hitting the clubs of Los Angeles through an 80s lens (which must surely be less derivative than the very Britney concept they âcame up withâ for the âKiss Me Moreâ video). Maybe even one with a Maxxxine-inspired slant.
On âLipstain,â Doja actually says she doesnât wanna dance. Well, that is, metaphorically speaking, beginning the song with the declaration, âI donât wanna dance around it/Talkinâ âbout our love is easy.â So easy that it even makes her âspeak in tonguesââa.k.a. French (e.g., âTu es ma vie et mon tout/Et tout le monde le saitâ and âLaisse-moi embrasser ton couâ). And why shouldnât she? Considering that Vie is named in honor of the French word for âlife,â of which Doja remarked to CBS Sunday Morning, âThat means life and I feel like you canât have life without love.â âVieâ not only means âlifeâ in French, as in, âtu es ma vie,â but it also derives from the Roman numeral V, and Doja wanting to reference this being her fifth record. One that shows a side of her that perhaps wasnât as noticeable before. The romantic side (after all, that doesnât come across in such previous lyrics as, âIfâsheâainât got aâbutt/Nah, fuck it,âget into it, yuhâ). Which is why Doja was prompted to explain of the consistent theme, âThis album is very much about love in a way that reflects how I want it to be in the futureâmy hope, my hopefulness. What I hope it could be. Because I remember there was a time when people were talking about wanting to be with each other, and it seems to have gotten a bit more vapid and just sort of like, not real⊠Not loving, not romantic.â
But it is âromantic,â in its retro way, to want to âmark your manâ (as Peggy Olson would call it) with a bit of lipstick on his collarâŠand elsewhere. Or, as Doja calls it, a âlipstain.â This said when she sings, âKiss you on the neck on purpose/So they know my favorite lipstain.â The âtheyâ being other women that might try to âholla.â A fear that prompts Doja to note, âWe gotta mark our territory for them dogs, girl.â Thatâs certainly how Britney felt on âPerfumeâ when she used the eponymous beauty product to talk about marking her own territory via the lyrics, âAnd while I wait, I put on my perfume/Yeah, I want it all over you/Iâm gonna mark my territory.â For Doja, though, lipstick will suffice.
And, talking of Britney, Doja very much gives off 00s-era Britney energy on the lyrics for âSilly! Fun!â (a song that matches the playful exclamations in its title) when she sings (while oozing pure exuberance), âWouldnât it be fun if we went to a party?/Wouldnât it be fun to fall deep for somebody?/I know it could be a blast to just pop out a baby/And weâre so very silly getting married in Vegas.â Spears did all of those things and then some in the 00s, but Doja wants to âmake it 80sâ with her musical spin on such a narrative (one that she calls her homage to lovebombing). And yes, âSilly! Fun!â definitely offers the kind of jubilance-inducement one would expect of such a title, practically begging its listeners to snort cocaine to this soundtrack. It also echoes the theme of âStranger,â reiterating the idea that Doja has found someone to match her freak, so to speak (and to quote a Tinashe song rather than a Doja one)âand that sheâs all the better/happier for it. As made further apparent when she gushes, âYouâre my person, this my first time, Iâm in love/Those men were practice in my past.â
On âActs of Service,â this talk of finding âmy personâ continues immediately, with Doja asking the question, âWould it mean that I found my person/When the language is acts of service?â The âlanguageâ sheâs referring to obviously being âlove language,â of which there are five categories: acts of service, words of affirmation, quality time, gifts and physical touch (all five have Vie vinyl variants named in their honor). And so, if Doja can find that âspecial someoneâ who speaks her language, in addition to embodying some of the other ones, then, âPlease, this is an achievement.â
The slow tempo and âboudoir-readyâ sound, co-produced by Fallen, Stavros and Kurtis McKenzie, is yet another example of the Janet Jackson inspiration on the album. Though, of course, the rapped portions of the song are all strictly Doja, especially when she says, âYeah, said I/I just deleted Raya/That must mean that Iâm your provider/That just mean Iâma be your rider.â Something about this verse feeling like a nod to the Joseph Quinn drama that happened earlier this year, with some outlets reporting that Quinn was âcaughtâ on the dating app for âposhâ people (a.k.a. celebrities [or even just âinfluencersâ]) while still âwithâ Doja (much like David Harbour when he was married to Lily Allen). Either way, itâs a pointed remark. Perhaps the kind that would later prompt Doja to âMake It Upâ to her love with an apology. This song having the kind of sound that makes one think of Prince taking a bubble bath (or maybe even think of Vivian Ward [Julia Roberts] taking a bubble bath while listening to Prince).
To that point, Doja asks her lover in the second verse, âCan I run your shower?/Can I fill the tub?â So it is that Doja obviously wants to keep the acts of service love language going. And, in a certain sense, âMake It Upâ also has shades (no pun intended) of Ariana Grandeâs âmake up,â a song from thank u, next about, what else, make up sex as Grande urges, âAnd I love it when we make up/Go âhead, ruin my makeupâ (so yeah, itâs sort of like 50 Cent rhyming ânymphoâ with ânymphoâ). In a similar fashion, complete with using the repetition of the same word, Doja sings, âIf we make love/Would I make it up to you?â In other words, would it make this person, er, come around âOne More Time.â
While Daft Punk might already have a signature song called this, Doja throws her own hat into the âOne More Timeâ ring. Even though she, too, mostly just repeats that phrase for the chorus. Even so, the song explores the struggle of being vulnerable, especially as it pertains to allowing oneself to fall in love. Awash in the sound of â80s electric guitar,â Doja remarks, âItâs never easy/Weâre willingly uncomfortable/I want you to teach me/Weâre both feeling unlovable/We gotta learn to unlearn it/Itâs gotta hurt if weâre burning/When we get closer, I curse it/Breaking the cycle, I know I deserve it.â In other words, she deserves to be âHappy.â
The Marvin Gaye-esque opening of said song, the penultimate track on Vie, inevitably leads to Doja speaking more rudimentary French (as she did on âLipstainâ), incorporating the repetition of the command, âBrise/Mon coeur/Encore/Ce soirâ (meaning, âBreak/My heart/Again/Tonightâ), in between asking, âAre you happy?/Who would get mad at you/Doing what you wanna do?â A query that sounds, in its way, like MARINA asking, âAre you satisfied/With an average life?â (on a side note: MARINA also has a song called âHappyâ on Froot). But the answer to that question is, patently, Doja, who expresses being plenty mad when she says, âTLC, I saw, I creeped/Sheâs in our bed, I bought the sheets.â This pop culture reference not being 80s at all, but peak 90s. Alas, Doja canât keep it entirely âof the timeâ sheâs emulating, putting her own contemporary spin on the lyrics while borrowing mostly from the sound of the Decade of Excess. Which she, like many others, wants to âCome Back.â
For this grand finale, Doja selected Antonoff as the sole producer of the song (the only other one on Vie that he produced on his own being âAAAHH Men!â). And for this big responsibility, Antonoff seemed to riff off Dojaâs tone of voice to fully exude an all-out Wilson Phillips sound. To be sure, âCome Backâ has a very inspirational sound in the spirit of said band (particularly their best-known hit, âHold Onâ). But just because it sounds that way doesnât mean Doja is saying things intended in that spirit. For when she sings the chorus, âChanginâ the way that you act to me/Canât switch the tone while Iâm âbout to leave/I worked it down till the atrophy/You missed the mark and her majesty/Begginâ me, âBaby, come back to me,ââ itâs evident that Doja has reached her threshold on giving loveâor at least this particular loveâa chance.
In this regard, âCome Backâ is like Dojaâs version of âGoodbyeââthe Sabrina Carpenter track that concludes Manâs Best Friend (and yes, Antonoff co-wrote and co-produced that song, too). For, like Carpenter, Doja is sending a big kiss-off message to the person who thought that she would always be around/come running at the drop of hat. In both songs, each woman emphasizes that this manâs sudden desire to âcome backâ to the relationship and (potentially) âbe betterâ is a classic case of too little, too late. Which is exactly why Doja pronounces, âIt turned you on when I told you off/Iâm pleased I ainât the bitch you was hopinâ for/If we keep this up, and you hold my doors/And you take my bag, and you hold me more/I donât think that would make up for the hope I lost.â
Much like the collective hope that was lost during the Decade of Excess itself, with Ronald Reagan ramping up the concept of neoliberalism (with his counterpart, Margaret Thatcher, also doing the same âacross the pondâ) through Reaganomics. A so-called philosophy/set of policies that served only to further dash the dreams and livelihood of the average American. Turning the U.S. into an even greater cultural wasteland that wouldnât deign to fund the arts in general, let alone music education. Even so, compared to now, thereâs no denying the 80s had a lot more luster. A far greater sense of hope and aspiration.
To boot, in the spirit of songs from âthat time,â Doja even dares to challenge her usual audience by making tracks that last well over three minutes in most cases. Which is a tall ask of a generation thatâs grown accustomed to mostly only having the focus for a song thatâs about two minutes, if that. So perhaps her goal really is to fully transport listeners back to that time, and remind them that while time travel might not be possible (as was âpromisedâ in Back to the Future), the âDeLoreanâ that people will have to settle for in 2025 is Vie.
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Genna Rivieccio
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