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Tag: Madonna cultural impact

  • 25 Years of Madonna Ciccone, 40 Years of Madonna

    25 Years of Madonna Ciccone, 40 Years of Madonna

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    It might prove a challenge to most to imagine a time when Madonna wasn’t, well, Madonna. When she was Madonna Ciccone or Madonna Louise or Madonna Louise Veronica or simply “Nonnie.” But for almost a full twenty-five years, she lived as a civilian before exploding onto the music scene like a supernova. And yet, unlike the supernova’s explosion marking the end of a star’s life, Madonna’s “Lucky Star” appropriately marked the beginning of hers. As a star, that is. Although Madonna would still remain known to a select demographic after the release of her self-titled debut on July 27, 1983 (just twenty-one days before her twenty-fifth birthday), it was only a year later, on September 14, 1984, that she would become a household name thanks to rolling around seductively in a wedding dress at the inaugural MTV VMAs.

    That happened a little over a month after her twenty-sixth birthday (though Madonna was able to fudge her age slightly in the earlier days…like during a 1982 audition for Fame, when she told the casting director she was twenty-one, or in a 1985 blurb in Time that cites her as twenty-four instead of twenty-six). Indeed, one might say she didn’t truly become “Madonna” until then. During that moment when she was twenty-six…accidentally writhing around in front of a live audience, not to mention the many cable viewers watching at home.  

    Up until then, it was arguable that some semblance of “plebeian Madonna” still remained. Complete with the “street urchin-y” aesthetic complemented by all that “junk jewelry.” That image—and the many accessories that went with it—being shed by 1986, with the release of her third record, True Blue. Another “summer record” that came out at the end of July, Madonna forewent her “vagabond chic” look in favor of a sleeker gamine one, most noticeable in the fitness regimen she had taken on to get rid of the pounds from what she called her “chunky” era. So it was that she was slowly but surely leaning further into what “Madonna” would mean: constant, ceaseless evolution. 

    The cynics, of course, would deride her “reinventions” (a word she hated so much she decided to reappropriate it for herself by calling her 2004 world tour the Re-invention Tour) as “gimmicks,” whereas Madonna described them as simply continuing to pull back the layers to reveal more and more of her “true self.” Or whatever was true of herself at a particular (impressive) instant in time. What remained steadfastly true throughout all the incarnations was her enduring level of superstardom. Despite most of the twenty-first century thus far consisting of critics and fans alike writing her off as being everything from “desperate” to “over,” the fact that intense analysis and dissection of Madonna has gone on unrelentingly should indicate how relevant she remains. Even in the various TikTok trends (as though it should require TikTok to remind people who already know that Madonna is unmatched for her tireless work ethic and trailblazing viewpoints) that have come to highlight her singular nature among the pop star crop. Take, for instance, the one that’s recently gone viral of her doing jump squats repeatedly during a musical breakdown on “Music” for 2001’s Drowned World Tour. Madonna was doing that shit at forty-three. 

    And, at thirty-four, she was already railing against the society that was going to try and “put her out to pasture” once she turned forty. As they did to any woman in the public eye (luckily for Marilyn Monroe, she didn’t stick around long enough to experience it). It seemed that it wasn’t until Madonna’s fifties that becoming a lone spokeswoman for ageism against women in entertainment (especially pop stars) really ramped up though (and has only continued to do so in her sixties). This shined through most markedly during a speech she gave while accepting the award for Billboard’s Woman of the Year in 2016, stating with her sardonic tone, among other blunt truths, “Be what men want you to be, but more importantly, be what women feel comfortable with you being around other men. And finally, do not age. Because to age is a sin. You will be criticized and vilified and definitely not played on the radio.” 

    A feat Madonna has miraculously managed to overcome with the release of “Popular,” a song she’s featured on with The Weeknd and Playboi Carti. Regardless of the latter two having an influence on why the song is being played on the radio, it nonetheless is. And the fact that it’s charted on the Billboard Hot 100 has put Madonna in the rare category of being among the few artists to chart one of their singles in five different decades. 

    And so it seems that, having evolved into the sixty-five-year-old Madonna as of August 16, 2023, one of her key purposes all along was not just to break down barriers for the LGBTQIA+ community, but also for any female musician who wanted to keep going past their thirties. In the future, when women like Ariana Grande and Taylor Swift are in their sixties and still releasing albums, they will owe a direct debt to Madonna for bearing the brunt of the abuse that has made the public more accepting of pop stars not having an expiration date (something Kylie Minogue, too, has recently benefited from with “Padam Padam”). 

    Although Madonna has been Madonna for far longer than she was Madonna Ciccone (at times wrongly spelled as “Cicconi”), perhaps the one thing that has always lingered from that pre-fame girl is the masking of vulnerability through a “tough-as-nails” persona. Rarely lowering her guard to let anyone see it after the trauma that would last her entire lifetime: the death of her mother when “Nonnie” was just five. It was this loss that also sowed the seeds for Madonna Ciccone to become Madonna. Driven to seek out the love she was craving from an absent mother (and that she couldn’t get enough of in such a big family where every sibling got lost in the shuffle) by eventually finding it in millions of worshipful fans that could still probably never fill that void.

    Even so, Madonna the Pop Icon has made do with her substitute for (maternal) love the best she can. And, like many women, no matter how old they get, she’s still just that “little girl lost in a storm.” Forever Madonna Ciccone at heart.

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    Genna Rivieccio

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  • Madonna’s “Take A Bow” Video As Harbinger of Technosexuality and Obsessing Over a Simulacrum of a Person

    Madonna’s “Take A Bow” Video As Harbinger of Technosexuality and Obsessing Over a Simulacrum of a Person

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    By the time Madonna’s Bedtime Stories album came out in 1994, the postmodern era was well into effect. Indeed, one might say Madonna single-handedly created its peak in the 1980s (Don DeLillo merely wrote in its style). Not just with her own career being birthed at the same time as MTV (where she became more known for her visuals than her music), but with her unapologetic commitment to “synergistic efforts” that were previously balked at by most musicians who felt their job simply ought to be making music. Madonna, in contrast, was the first truly “multimedia” icon. Even if that Pepsi commercial only did air twice in the United States. A truly profligate waste of five million dollars, which Madonna pocketed without looking back.

    In fact, “not looking back” was her modus operandi for a long time. And when the 90s arrived, she was determined to change her musical and aesthetic tack with the new decade. That meant a mélange of house and R&B “flavors,” which started to manifest on 1992’s Erotica before Madonna more noticeably softened her tone (e.g., no more talk of teaching us how to fuck) on Bedtime Stories. That softness being most marked on “Take A Bow,” the second single from the record (following “Secret”). Co-produced by Babyface, the track remained at number one on the U.S. Billboard Hot 100 for seven weeks, and saturated the culture so much that it was played during the season one finale of Friends. To add to the instant classic nature of the song, Madonna filmed a Michael Haussman-directed video for it in Ronda, Spain. And, being Spain, M naturally thought to incorporate bullfighting. Along with a steamy real-life bullfighter named Emilio Muñoz (Madonna never being shy about parading her enthusiasm for Latin men…or women, for that matter).

    Although the internet became available for public use the year before, in 1993, it was still too “germinal” to consider in mainstream pop culture. That’s why Madonna and most others continued to suck firmly on the TV titty—wielding that as the beacon of modern life more than computers/an “online presence” just yet. Accordingly, in the “Take A Bow” video, Madonna taps into the trend-turned-way-of-life that is obsessing over a simulacrum of a person via television. Even though she might have had a love affair with The Bullfighter in actuality, their botched romance has rendered her into little better than an obsessive ex who scrolls through their erstwhile boyfriend’s social media profiles as we see her watching him on TV and caressing his Screen Face.

    Despite The Bullfighter breaking her heart, she can’t seem to let go of the prototype, as it were, that she fell in love with. The “edition” of him that lured her in the first place. And that’s the trap many fall prey to after a breakup: still romanticizing a relationship by remembering the honeymoon period and wondering where it all went wrong. Why it couldn’t stay as it was in the beginning. But with screens, whether attached to a TV or, now, phones, the simulacrum is able to provide the version of a person that one wants (mainly because the public images and videos that people choose to parade tend to show them at their “best”). Or rather, the version that they want to believe in, for projections can thrive long after being disillusioned in real life by the person in question. So it is that we see Madonna both depressed and aroused in a Ronda hotel room as she touches the screen with her ex on it as lovingly as she would to his actual cheek. Perhaps more lovingly, because he can’t talk back a.k.a. say anything that might break the illusion of his “perfection.”

    The rise of technosexuality in our current landscape was something Madonna foretold as well in this video, slipping under sheets in her lingerie with the TV. Where a pristine version of a person she can project all of her fantasies onto resides. If there is one single image from the twentieth century that embodies the coalescing of (wo)man with machine, it is this. For it is the indelible representation of there no longer being a real distinction between a person and an “apparatus,” with the former having made itself merely an extension of the latter. And since fetishizing the non-real version of people has only ramped up in the twenty-first century, it’s easier than ever to sexualize a simulacrum (see: OnlyFans). This then becomes a fine line between actually wanting to fuck a person versus the very machine they’re being viewed on.

    To that point, Madonna places her crotch near the screen where The Bullfighter goes about his bullfighting pageantry. She wants to fuck him again so badly, that the machine with his image on it becomes an adequate enough substitute. In this fashion, Madonna builds on the so-called sci-fi element of J. G. Ballard’s Crash, which also foretold of the human “fusing” with machinery to the point of seeing it as a viable sexual outlet (this tends to include vibrators, one would posit). To boot, she appears far more satisfied with the simulacrum than the real thing when Haussman finally does cut to a scene of them “consummating” in the flesh toward the end of the video. The tryst is violent and messy—something that would never happen with a screen. Nor would an-all-too-abrupt splooge, as we see The Bullfighter orgasming from Madonna’s perspective beneath him. This shot quickly transitions to him walking away from her as she cries against a wall. Her tangible experience, ruined by his callous, detached approach, was just so upsetting compared to the imagined form of it. For whatever reason (maybe just to feel something), The Bullfighter subsequently walks through a stream of broken glass in response. Pain is pleasure for some people, after all.

    Upon finishing his “glass walk,” the tables are turned on The Bullfighter as he adjusts his head to glance back at the TV where, presently, Madonna’s own image is on it. This reversal infers that it’s his turn, at last, to have no choice but to fetishize the simulacrum—because that was the last time she was ever going to give him any pussy (confirmed by the sequel to this video, “You’ll See”). So he, like her, caresses her Screen Face before the switch is made back to his Screen Face on TV, followed by Haussman panning out to reveal Madonna, once more, leaning against the wall in her room with his bullfighting image still playing on what appears to be a loop. Now, they can both be mere projections that each one can return to whenever they want as a source of pain-pleasure. Because that’s what it is to have access to a simulacrum of a person: constant self-torture thanks to the irresistible option to revisit their onscreen effigy.

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    Genna Rivieccio

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