Tag: machaik

First Watch Elevates Brunch With New Restaurant in Fulshear, Texas

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The new location serving a full menu of breakfast, brunch and lunch opens its doors on Monday, December 11th, in Fulshear, Texas

FULSHEAR, Texas, December 11, 2023 (Newswire.com)
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First Watch, the leading Daytime Dining restaurant serving breakfast, brunch and lunch, announced today it has opened a new location in Fulshear, Texas. The new restaurant, located at 27120 Fulshear Bend Dr., Suite 100, brings a chef-inspired menu and rotating seasonal offerings to a 3,483-square-foot space that seats more than 208 people, provides outside dining under a covered patio and serves signature housemade fresh juices at an indoor brunch bar. The restaurant will employ approximately 40 people.

To celebrate the opening of the new Fulshear location, customers who dine in-restaurant during its first five days in business will receive free coffee with their meal. In addition, the first 120 customers to visit the new restaurant will also receive a custom, reusable travel mug.

“Culinary creativity meets family-friendly ambiance in our new Fulshear, TX, daytime restaurant. We’re excited to serve up a memorable dining experience where every meal is a chance to bring families closer together.” – Dan Anfinson, COO of MHFW Restaurants LLC

First Watch’s curated menu takes an elevated approach to traditional breakfast, brunch and lunch that are made to order using farm-fresh ingredients. The menu includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, classic offerings.

First Watch Fulshear will also offer options from the restaurant’s fresh juice bar – including the best-selling Morning Meditation (made with orange, lemon, turmeric, organic ginger, agave nectar and beet) – juiced in-house daily using only the highest quality fruits and vegetables. The new restaurant features First Watch’s brunch cocktail program, which allows guests to enjoy signature creations like the Blackberry Bramble Sangria (a signature blend of Merlot, mixed berries and apple with a squeeze of orange and lime) and Cinnamon Toast Cereal Milk (coconut rum, cold brew coffee, coconut milk and agave nectar).

Five times a year, First Watch offers a revolving seasonal menu that follows the sun to source the highest quality ingredients, wherever and whenever they are in season. This ever-evolving menu has items like Crab Avocado Toast, Pumpkin Pancake Breakfast, Elote Mexican Street Corn Hash, and Watermelon Wake-Up fresh juice, among many others. 

The interior brightly builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops, and a subway-tile backsplash. A grab-and-go retail area will showcase Sweet Street’s line of GMO-free, additive-free desserts for purchase and the concept’s socially responsible and award-winning Project Sunrise coffee, grown by independent groups of women farmers in South America, called the Mujeres en Café. Communal tables as well as patio and bar seating make First Watch a great place for guests to work remotely in an approachable atmosphere.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For more information about First Watch, its menu offerings or to find the nearest location, visit firstwatch.com.

About First Watch

First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with specialties such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily) and its signature Million Dollar Bacon. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the 50 most loved brands in the U.S and recognized as a Customer Experience All-Star by Forbes. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP’s coveted Culture at Work Award and named a Most Loved Workplace® in Newsweek by the Best Practice Institute. There are 500 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.firstwatch.com.

About Mac Haik Enterprises LTD (MHE)
Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast casual restaurant brands, Original ChopShop, Slapfish and Due’ Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The eleven affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and health care facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction plus janitorial services, as well as hotel ownership. The overall MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

Source: Mac Haik Restaurant Group

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December 11, 2023
Seas the Flavors of Winter With Slapfish Coastal Seafood Kitchen’s Winter LTO

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HOUSTON, November 9, 2023 (Newswire.com)
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Slapfish Coastal Seafood Kitchen is proud to announce an exclusive Winter Limited-Time Offering (LTO) that promises to delight seafood aficionados and lovers of seasonal cuisine alike. The “Seas the Flavors of Winter” LTO features a dynamic duo of indulgent dishes: Truffle Lobster Mac & Cheese and Truffle Parm Crab Tots. These extraordinary creations, embodying the essence of winter luxury, will be available from Nov. 8, 2023-Feb. 2024.

Slapfish, renowned for its commitment to serving sustainable seafood and creative culinary experiences, has curated this winter menu with the utmost dedication to quality and flavor. The “Seas the Flavors of Winter” LTO is no exception. These two delectable offerings showcase the harmonious fusion of seafood and truffle-infused goodness, resulting in a truly memorable dining experience.

Truffle Lobster Mac & Cheese: Indulge in a cozy embrace of velvety macaroni and cheese featuring tender chunks of succulent lobster, all generously drizzled with the unmistakable aroma of truffle oil, Parmesan cheese and topped with toasted garlic-parmesan breadcrumbs. This dish is a masterclass in comfort food, offering a rich, creamy sensation that warms the soul on chilly winter days. The marriage of lobster and truffle elevates this classic to an exquisite, gourmet level.

Truffle Parm Crab Tots: For those seeking an unforgettable appetizer, the Truffle Parm Crab Tots are a must-try. These crispy, golden tots are generously infused with the essence of truffle and parmesan cheese and studded with delicate crab meat. The delightful combination of flavors and textures will leave your taste buds tingling with delight.

“At Slapfish, we’re committed to providing our guests with the finest sustainable seafood dishes, and our Winter LTO is a testament to our dedication to both quality and innovation,” said Dan Anfinson, President at Slapfish Coastal Seafood Kitchen.

To celebrate their new Winter Limited Time Offer (LTO), Slapfish is offering all guests a chance to win a year’s worth of lobster. The Holiday Szn Scratch-and-Win card is offered now through December, redeemable January through March, and gives guests a chance to win various prizes like free sides, fish tacos, and lobster rolls, and four lucky winners will receive a year’s worth of lobster from Slapfish.

Don’t miss your chance to “Seas the Flavors of Winter” at Slapfish Coastal Seafood Kitchen this winter. For more information, visit slapfishrestaurant.com or follow us on social media @Slapfish.

About Slapfish
Slapfish is a food truck turned brick-and-mortar, fast-casual seafood restaurant that consists of 15 locations across the U.S. Slapfish has received many awards for culinary innovation and sustainability efforts across the concept, including MenuMaster’s Trendsetter Award (2016), Sustainable Operator of the Year from The Buyer’s Edge (2022) and Future 50: Emerging Brands by Restaurant Business (2022). Slapfish is headquartered at Mac Haik Enterprises (MHE) in Houston, Texas. To learn more about Slapfish, please visit www.slapfishrestaurant.com.

About Mac Haik Enterprises LTD (MHE)
Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast-casual restaurant brands, Original ChopShop, Slapfish and Due Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The 11 affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and healthcare facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction plus janitorial services, as well as hotel ownership. Overall, MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

Source: Mac Haik Restaurant Group (MHRG)

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November 9, 2023
Slapfish Coastal Seafood Kitchen to Introduce New Menu for Fall

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Introducing a Taste of Paradise: Indulge in Our Limited-Time Coconut Shrimp Delights

HOUSTON, September 12, 2023 (Newswire.com)
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Mac Haik Restaurant Group (MHRG), parent company of Slapfish Coastal Seafood Kitchen, introduces a new Limited Time Only menu featuring coconut shrimp. A new Coconut Shrimp Basket and Coconut Shrimp Bowl, two delectable creations that will transport your taste buds to an island paradise, are now available through November 11.

Mac Haik Restaurant Group (MHRG) and culinary innovation partner The Culinary Edge (TCE) navigated Slapfish towards a delectable strategy for a full suite of upcoming LTOs that will hit restaurants in Fall 2023 through Summer 2024. First docking this Fall, inspired by the flavors of the exotic coconut palm, these dishes showcase a harmonious blend of crispy, yet succulent shrimp and the rich, tropical taste of coconut. For a limited time, seafood enthusiasts and foodies alike will have the opportunity to savor these classic yet contemporary mouthwatering delights.

**Coconut Shrimp Basket:**

Dive into a crispy and savory adventure with our Coconut Shrimp Basket. Our chefs at The Culinary Edge have expertly crafted this dish by hand-coating succulent shrimp with a delicate layer of premium coconut. Each bite delivers a satisfying crunchy exterior, unveiling the tender shrimp within. Served alongside a tropical slaw, french fries and mango chili dipping sauce, this entrée is the perfect balance of sweetness and tanginess. Prefer plant-based seafood? We have you covered with our plant-based NEW WAVE shrimp.

**Coconut Shrimp Bowl:**

For a further blissed-out experience, the Coconut Shrimp Bowl offers a bright symphony of flavors and textures. Picture a bowl brimming with hand-coated crispy coconut shrimp, nestled atop a bed of fragrant rice and quinoa blend, with tropical slaw, mango chili sauce, pineapple relish, avocado, English cucumber, sesame soy glaze, and Sriracha mayo this vibrant, balanced, and satisfying meal will transport you to a sun-soaked beach. Are you a plant-based seafood lover? This dish is also available with sustainably sourced Plant-based NEW WAVE shrimp.

“At Slapfish, we are always exploring innovative ways to delight our guests with extraordinary flavors,” says Dan Anfinson, President. “Our Coconut Shrimp Basket and Coconut Shrimp Bowl capture the essence of a tropical getaway in every bite. It’s a limited-time opportunity for our patrons to experience a culinary vacation right at our tables.”

The limited-time Coconut Shrimp offerings will be available at Slapfish Coastal Seafood Kitchen from September 6 through November 11, ensuring that you can savor these bright & summery delightful creations well into the cooler months. These dishes are sure to transport your palate to an other-worldly paradise of flavors.

Indulge in a taste of paradise – only at Slapfish.

About Slapfish

Slapfish is a food truck turned brick-and-mortar, fast-casual seafood restaurant that consists of 16 locations across the U.S. Slapfish has received many awards for culinary innovation and sustainability efforts across the concept including MenuMaster’s Trendsetter Award (2016), Sustainable Operator of the Year from The Buyer’s Edge (2022) and Future 50: Emerging Brands by Restaurant Business (2022). Slapfish is headquartered at Mac Haik Enterprises (MHE) in Houston, Texas. To learn more about Slapfish, please visit www.slapfishrestaurant.com.

About Mac Haik Enterprises LTD (MHE)

Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast-casual restaurant brands, Original ChopShop, Slapfish and Due Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The 11 affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and healthcare facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction plus janitorial services, as well as hotel ownership. Overall, MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

About The Culinary Edge

The Culinary Edge (TCE) is a San Francisco-based food and beverage innovation consultancy, fusing culinary excellence and human-centered design for a better future. At TCE you’ll find classically trained chefs working alongside designers, brand planners, operational experts, and food anthropologists. The company’s unique 360-degree process has led them to work with ambitious national brands including Starbucks, First Watch, Buffalo Wild Wings, and the launch of TCE’s own brand, Starbird. To learn more about The Culinary Edge and the team, visit www.theculinaryedge.com. Follow The Culinary Edge on LinkedIn for the latest news and trends.

Source: Mac Haik Restaurant Group (MHRG)

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September 12, 2023
First Watch Elevates Brunch With New Restaurant in Willis, Texas

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The new location serving a full menu of breakfast, brunch and lunch opens its doors on Monday, Aug. 14 in Willis, Texas.

WILLIS, Texas, August 14, 2023 (Newswire.com)
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First Watch, the leading Daytime Dining concept with more than 480 restaurants nationwide, announced today it has opened a new location in Willis, Texas. The new breakfast, brunch and lunch restaurant, which features an expansive dining room and bar, is located at 12360 I-45 N, Ste. 400, Willis TX 77378 and employs approximately 30 people.

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings that are made to order using farm-fresh ingredients. The menu includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

First Watch Willis will also offer options from the restaurant’s juice bar – including the best-selling Morning Meditation (made with orange, lemon, turmeric, organic ginger, agave nectar and beet) – juiced in-house daily using only the highest quality fruits and vegetables. The new restaurant features First Watch’s brunch cocktail program, which allows guests to enjoy signature creations like the Blackberry Bramble Sangria (a signature blend of Merlot, mixed berries and apple with a squeeze of orange and lime) and Cinnamon Toast Cereal Milk (coconut rum, cold brew coffee, coconut milk and agave nectar).

The concept also offers a revolving seasonal menu, following the sun to source the highest quality ingredients, wherever and whenever they are in season, which has items like Crab Avocado Toast, Pumpkin Pancake Breakfast, Elote Mexican Street Corn Hash and Watermelon Wake-Up fresh juice, among many others.

To celebrate the opening of the new Willis location, customers who dine in-restaurant during its first five days in business will receive free coffee with their meal. In addition, the first 120 customers to visit the new restaurant will also receive a custom, reusable travel mug.

The interior brightly builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops, and a subway-tile backsplash. A grab-and-go retail area will showcase Sweet Street’s new line of GMO-free, additive-free desserts for purchase and the concept’s socially responsible and award-winning Project Sunrise coffee, grown by independent groups of female farmers in South America, called the Mujeres en Café. Communal tables as well as patio and bar seating make First Watch a great place for guests to work remotely in an approachable atmosphere.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.

For more information about First Watch, its menu offerings or to find the nearest location, visit firstwatch.com.

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Spiked Lavender Lemonade and its signature Million Dollar Bacon. In 2023, First Watch was named the top restaurant brand in Yelp’s inaugural list of the top 50 most-loved brands in the U.S. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, recognized with ADP’s coveted Culture at Work Award and named a Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2021, First Watch was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant chain based on unit growth. There are more than 480 First Watch restaurants in 29 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.firstwatch.com.

About Mac Haik Enterprises LTD (MHE)
Mac Haik Restaurant Group (MHRG) is a division of Mac Haik Enterprises LTD (MHE), a diversified holding company based in Houston, TX. MHE is a major investor in three rapidly growing fast casual restaurant brands, Original ChopShop, Slapfish and Due Cucina, and one of the largest franchisees of First Watch Restaurants. MHE also owns Mac Haik Outdoor Media, Mac Haik Hospitality, and Mac Haik Automotive Group which encompasses 23 car dealerships. The 11 affiliated companies of MHE have engaged in the development, ownership and management of commercial real estate and healthcare facilities, asset acquisition and disposition, facilities management, property management, leasing, project management, construction plus janitorial services, as well as hotel ownership. Overall, MHE companies employ over 3,000 employees. To learn more about MHRG, please visit www.machaik-enterprises.com.

Source: First Watch

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August 14, 2023
First Watch Elevates Brunch With New Restaurant in Lower Heights, Houston, TX

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The new location serving a full menu of breakfast, brunch and lunch opened its doors on Monday, Oct. 10, in Houston, TX

Press Release
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Oct 12, 2022

HOUSTON, October 12, 2022 (Newswire.com)
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First Watch, the leading Daytime Dining concept with more than 445 restaurants nationwide, announced Monday it has opened a new location in Lower Heights within the Greater Houston Area. The new breakfast, brunch and lunch restaurant, which features an expansive dining room and bar, is located at 2799 Katy Fwy Suite #110, Houston, TX 77007 and employs approximately 30 people.

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings that are made to order using farm fresh ingredients. The menu includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant will offer healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables, cage-free eggs and 100% fresh-squeezed orange juice as well as more indulgent, traditional breakfast, brunch and lunch offerings.

First Watch Lower Heights will also offer options from the restaurant’s juice bar – including the best-selling Morning Meditation (made with orange, lemon, turmeric, organic ginger, agave nectar and beet) – juiced in-house daily using only the highest quality fruits and vegetables. The new restaurant features First Watch’s rapidly expanding alcoholic beverage program, which allows guests to enjoy refreshing cocktails featuring its fresh juices like the Vodka Kale Tonic (gluten-free vodka, fresh juiced kale, Fuji apple, English cucumber and lemon) and signature creations such as the Cinnamon Toast Cereal Milk (coconut rum, cold brew coffee, coconut milk and agave nectar).

The concept also offers a revolving seasonal menu, following the sun to source the highest quality ingredients, wherever and whenever they are in season, which has included items like the Barbacoa Quesadilla Benedict, Pumpkin Pancake Breakfast and Million Dollar Breakfast Sandwich, among many others.

To celebrate the opening of the new Lower Heights location, customers who dine in-restaurant during its first five days in business will receive free coffee with their meal. In addition, the first 120 customers to visit the new restaurant will also receive a custom, reusable travel mug.

The interior brightly builds upon First Watch’s Urban Farm design prototype with the addition of warm blue tones, quartz countertops, and a subway-tile backsplash. A grab-and-go retail area will showcase Sweet Street’s new line of GMO-free, additive-free desserts for purchase and the concept’s socially responsible and award-winning Project Sunrise coffee, grown by independent groups of female farmers in Colombia, called the Mujeres en Café. Communal tables as well as patio and bar seating make First Watch a great place for guests to work remotely in an approachable atmosphere.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. for pickup, delivery and dine-in service. The restaurant also offers customers free Wi-Fi Internet access.

For more information about First Watch, its menu offerings or to find the nearest location, visit firstwatch.com.

About First Watch
First Watch is an award-winning Daytime Dining concept serving made-to-order breakfast, brunch and lunch using fresh ingredients. A recipient of hundreds of local “Best Breakfast” and “Best Brunch” accolades, First Watch’s chef-driven menu includes elevated executions of classic favorites along with First Watch specialties such as the protein-packed Quinoa Power Bowl®, Farm Stand Breakfast Tacos, Avocado Toast, Chickichanga, Morning Meditation (juiced in-house daily), Vodka Kale Tonic and its famous Million Dollar Bacon. In 2022, First Watch was awarded a sought-after MenuMasters honor by Nation’s Restaurant News for its seasonal Braised Short Rib Omelet, and, for its culture, was recognized with ADP’s coveted Culture at Work Award and named a Most Loved Workplace® in Newsweek by the Best Practice Institute. In 2021, First Watch was recognized as FSR Magazine’s Best Menu and as the fastest-growing full-service restaurant chain based on unit growth. There are more than 445 First Watch restaurants in 28 states, and the restaurant concept is majority owned by Advent International, one of the world’s largest private-equity firms. For more information, visit www.firstwatch.com.

About Mac Haik Enterprises LTD (MHE)
MHE includes commercial real estate development entities that develop, own and manage office buildings, medical buildings, retail centers, outdoor billboards and hotels. The Mac Haik Automotive Group is the largest independent automotive group in the state of Texas and the 15th largest in the United States with 17 new car dealerships plus seven stand-alone used car dealerships. MHE subsidiaries also are majority owners in three rapidly expanding fast-casual restaurant brands, Original ChopShop, Bellagreen and Slapfish A Modern Seafood Shack. MH Outdoor Media LLC is an outdoor advertising media company with over 1100 digital and static signs in Texas, Louisiana, Tennessee, Florida and Alabama. MHE was one of the founding partners and maintains an equity and chairmanship interest in Acuity Healthcare Inc, the largest ESOP-owned LTAC in the country with hospitals in New Jersey, West Virginia, and Ohio. The overall MHE companies employ over 3,000 employees nationwide. For additional information regarding MHE, visit machaik-enterprises.com.

Source: First Watch

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October 12, 2022