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  • Missed first day of Lovin’ Life Music Fest? Here’s what to know for festival weekend

    Missed first day of Lovin’ Life Music Fest? Here’s what to know for festival weekend

    Lovin’ Life Music Fest in Charlotte on Friday, May 3, 2024.

    Lovin’ Life Music Fest in Charlotte on Friday, May 3, 2024.

    CharlotteFive

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    Lovin’ Life Music Fest 2024

    The three-day music festival features Post Malone, Stevie Nicks, Noah Kahan and more.

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    The first day of Lovin’ Life Music Fest is officially in the books.

    The new three-day music festival kicked off on Friday with tens of thousands of fans who came to uptown Charlotte to see the first wave of more than 40 artists performing all weekend.

    Fans at Lovin’ Life Music Fest as seen from the Northwood Ravin Stage.
    Fans at Lovin’ Life Music Fest as seen from the Northwood Ravin Stage. Alex Cason CharlotteFive

    Soon, more people will be packing the streets of uptown for day two and three of the festival to see Stevie Nicks, Noah Kahan and other pop, rock and rap artists.

    If you missed the first day of Lovin’ Life here’s what to know about getting to and from the first-of-its kind music festival:

    Parking, rideshare and public transportation options for festival

    Getting through a busy uptown can be pretty difficult, and with a Charlotte FC match and several Cinco de Mayo events this weekend, it’s best to give yourself extra time to get to the festival — whether you’re driving or getting dropped off at the festival.

    Lovin’ Life is held in First Ward at 300 N Brevard St. There is not a designated parking area for fans, but there are paid parking spaces and lots nearby that you can check for on www.parkme.com, like:

    Though some fans left a little early Friday night, I’d say it’s helpful if you park a bit further away from the festival grounds to find a spot and beat the post-festival traffic if you plan to stay until it ends.

    If you’re taking an Uber or Lyft, the official drop-off location is 406 N. College St. For the light rail, the festival is between the 7th Street and 9th Street stations. Tickets can be bought at a ticket vending machine at each station platform or on the CATS-Pass mobile app.

    Getting in and out of festival gates

    Gates at Lovin’ Life open at 1 p.m. and close at 11 p.m. but you can enter and exit as you wish as long as you have your wristband. On Friday, there weren’t really any lines getting in and out of the festival grounds, but organizers are encouraging fans to try to arrive at least two to three hours early for any artists they want to see.

    Charging stations and cell service

    As it is with any big event with a large number of people, the cell service was a bit spotty for some fans on Friday so be mindful if you split up from any friends or family at Lovin’ Life.

    If you think you’ll need to charge your phone at the festival, there are charging stations if you reserve a locker on-site.

    Food, drink spots in and around festival

    Once you’re inside the grounds, there are several food trucks and vendors open during the entire festival, from burgers and pizza to ice cream and slushies. But to say the lines are long is an understatement. (To give context, the Bojangles line was a steady 45 minutes to an hour wait.)

    Luckily, the festival grounds aren’t too far from several food spots in uptown, particularly The Market at 7th Street food hall right next to the festival.

    So as I see it, you have three options: Eat a bigger lunch beforehand, take a field trip to a nearby restaurant or jam out in the long lines while you wait for a bite to eat.

    Navigating the concert crowd

    As expected, tens of thousands of people showed up to Lovin’ Life on Friday. Though that may not be the case Saturday and Sunday because of some potential storms, it’s still a good idea to plan ahead and grab a good spot early if there’s an artist you’re most excited to see.

    There are three different stages at the festival, and (luckily) the sound from different performances doesn’t really bleed into the others at all.

    Lovin’ Life Music Fest will be held at 300 N Brevard St.
    Lovin’ Life Music Fest will be held at 300 N Brevard St. Courtesy of Lovin’ Life Music Fest

    But depending on if you have general admission or VIP tickets, you should still be mindful of getting a good spot depending on which stage section you have access to.

    You can find more information about Lovin’ Life online at lovinlifemusicfest.com.

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    Chyna Blackmon is a service journalism reporter for The Charlotte Observer. A native of the Carolinas, she grew up in Columbia, SC, and graduated from Queens University of Charlotte. She’s also worked in local television news in Charlotte, NC, and Richmond, VA.
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  • Charlotte is ready for anything during Lovin’ Life Music Festival, including Taylor Swift

    Charlotte is ready for anything during Lovin’ Life Music Festival, including Taylor Swift

    Lovin’ Life Music Fest will be held May 3-5 in uptown Charlotte.

    Lovin’ Life Music Fest will be held May 3-5 in uptown Charlotte.

    Charlotte officials say they’re prepared for anything as tens of thousands come to uptown for the inaugural Lovin’ Life Music Festival, including traffic, inclement weather and, potentially Taylor Swift.

    The new three-day music festival, scheduled for May 3-5 in uptown, will feature more than 40 artists, including Post Malone, Stevie Nicks, Noah Kahan and The Beach Boys.

    City and festival leaders gathered Monday to preview road closures, special public transit deals and other logistics. Uptown residents will see traffic impacts in the days leading up to the festival and the days after, Charlotte-Mecklenburg Police said.

    Organizers estimate between 25,000 and 30,000 people will attend the event, Southern Entertainment CEO Bob Durkin said.

    Here’s what to know about attending the 2024 Lovin’ Life Music Festival:

    What can you bring to Lovin’ Life

    Charlotte officials previewed traffic impacts and safety procedures Monday at the Charlotte-Mecklenburg Government Center for the Lovin’ Life Music Festival in uptown.
    Charlotte officials previewed traffic impacts and safety procedures Monday at the Charlotte-Mecklenburg Government Center for the Lovin’ Life Music Festival in uptown. Mary Ramsey The Charlotte Observer

    CMPD Deputy Chief Jacquelyn Bryley encouraged all attendees to review what they can and can’t bring into the festival.

    Permissible items include:

    Prohibited items include:

    For the full list of what you can and can’t bring to the festival and a complete overview of the event’s bag policy, visit lovinlifemusicfest.com/faqs.

    Lovin’ Life Festival security

    Attendees will go through a security screening area when they enter the festival. They’ll also have festival wristbands scanned. You can leave the festival and return, but your wristband will be scanned each time you enter and exit.

    CMPD will have a command center staffed throughout the event, Bryley said, and “extensive staffing” within the festival grounds and around uptown.

    “All 911 calls related to the event will be dispatched,” she said.

    Can you bring water into Lovin’ Life?

    Attendees are allowed to bring empty reusable water bottles into the festival site, Durkin confirmed.

    Organizers announced previously they’d offer free water to attendees after some fans expressed concerns about limited water.

    There will be four medical tents spread throughout the grounds for anyone who has medical issues, Charlotte Fire said.

    Inclement weather plans for Lovin’ Life

    CMPD has evacuation and shelter-in-place plans prepared in the event of severe weather, Bryley said. There’s a 50% chance of rain in Charlotte on Saturday and a 40% chance Sunday, according to the National Weather Service’s Monday forecast.

    “We always work with the promoters and the local meteorologists,” she said.

    Road closures in uptown for Lovin’ Life

    CMPD says it started “soft” road closures on Monday around the festival site, which runs down N. Caldwell Street from E. 6th Street to E. 9th Street, according to Bryley.

    All roads around the festival site will close by 10 a.m. Wednesday, she said, and everything will reopen by May 7.

    Map showing road closures in uptown Charlotte for Lovin’ Life Music Festival.
    Map showing road closures in uptown Charlotte for Lovin’ Life Music Festival. Screenshot

    Rideshare, public transit options for Lovin’ Life

    People who use a rideshare service such as Uber or Lyft to get to and from the festival, should plan to be picked up and dropped off along College Street between 7th and 9th streets, Bryley said.

    Attendees are encouraged to use Charlotte Area Transit System services if possible. CATS will be increasing service along the Blue Line and bus service to accommodate large crowds, interim CEO Brent Cagle said.

    Festival goers can pre-purchase a three-day pass that will give them unlimited transit rides during the festival for $9. Additional CATS staff will be stationed at Blue Line stops to help people buy tickets and navigate the light rail, Cagle said.

    Lovin’ Life parking

    People who drive to the festival should reserve a spot ahead of time at one of the uptown parking lots listed at lovinlifemusicfest.com/plan/where-to-park, organizers recommend.

    Lovin’ Life Music Fest ticket prices

    Three-day general admission tickets start at $319 for the three-day festival. VIP packages range from $669 to $1,299.

    Single day general admission tickets start at $149, with single day VIP tickets going up to $499.

    Lovin’ Life Music Fest lineup, schedule

    Concerts kick off at 1 p.m. Friday, with more than 40 pop, rap and rock artists slated to perform across multiple stages during the three-day weekend.

    Headliners include Post Malone, Stevie Nicks and The Beach Boys. Acts with North Carolina roots including The Avett Brothers and DaBaby.

    Some in the Swiftie fandom have even speculated that music megastar Taylor Swift could make a surprise appearance in uptown.

    Is Charlotte prepared for a surprise Taylor Swift appearance?

    Asked whether CMPD is prepared for the craziness that could ensue if Swift, fresh off the record-breaking release of her newest album “The Tortured Poets Department,” shows up in Charlotte, Bryley said she wasn’t aware of the rumors circulating online about the pop star.

    “I think if we can handle sitting presidents and vice presidents coming to Charlotte with last-minute notice, I think we can handle Taylor Swift,” she said.

    This story was originally published April 29, 2024, 1:19 PM.

    Related stories from Charlotte Observer

    Mary Ramsey is the local government accountability reporter for The Charlotte Observer. A native of the Carolinas, she studied journalism at the University of South Carolina and has also worked in Phoenix, Arizona and Louisville, Kentucky.
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  • Full lineup of 40+ artists announced for new music festival in uptown Charlotte

    Full lineup of 40+ artists announced for new music festival in uptown Charlotte

    The Avett Brothers will be performing at the inaugural Lovin’ Life Music Fest in uptown Charlotte.

    The Avett Brothers will be performing at the inaugural Lovin’ Life Music Fest in uptown Charlotte.

    CharlotteFive

    The countdown is on for a first-of-its-kind music festival coming to Charlotte this spring with dozens of pop, rap and rock artists.

    After months of anticipation, the full lineup was released Friday for the inaugural Lovin’ Life Music Fest, featuring The Avett Brothers, The Fray and 26 other performers.

    Since announcing that Post Malone, Stevie Nicks and Noah Kahan will be headlining the event, organizers have been slowly revealing other artists set to perform, from Maggie Rogers and Dominic Fike to DaBaby and The Chainsmokers.

    Now, the full lineup is out along with several local performers hitting the QC Local Stage too.

    Lovin’ Life Music Fest will be held in uptown Charlotte May 3-5, 2024.
    Lovin’ Life Music Fest will be held in uptown Charlotte May 3-5, 2024. Courtesy of Southern Entertainment

    Lovin’ Life Music Fest, set for May 3-5, will be held in and around First Ward Park with performances across three different stages, along with food, art and “experiential” vendor booths for fans to enjoy.

    Charlotte is no stranger to music festivals, with several big and small events held around the area every year. But this three-day event— designed to be a “Charlotte-flavored Lollapalooza” — is expected to be the biggest and boldest music event in the Queen City.

    “The city’s amazing reception to its first true multi-genre major music festival is exactly what we had hoped,” said Bob Durkin in a news release.

    He’s co-founder of Southern Entertainment, the team behind other major music festivals in the Carolinas and across the country.

    “After producing events all over the East Coast, we’ve dreamt of bringing a major music festival to Charlotte, and the Lovin’ Life Music Fest is our passion project,” Durkin previously said. “We’re thrilled to support the ongoing effort to make our hometown of Charlotte a Music City in such a big way.”

    Durkin said tickets sales at all levels are “strong,” with some sold out. Tickets are still available.

    Lovin’ Life Music Fest

    Location: 300 N Brevard St. Charlotte, NC 28202

    Dates: May 3-5, 1-11 p.m.

    Cost: General admission starts at $269. Tickets can be purchased at lovinlifemusicfest.com.

    This story was originally published February 23, 2024, 7:05 AM.

    Related stories from Charlotte Observer

    Chyna Blackmon is a service journalism reporter for The Charlotte Observer. A native of the Carolinas, she grew up in Columbia, SC, and graduated from Queens University of Charlotte. She’s also worked in local television news in Charlotte, NC, and Richmond, VA.
    Support my work with a digital subscription

    Chyna Blackmon

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