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IT WAS A BUSY AND VERY PACKED WEEKEND IN DOWNTOWN SACRAMENTO WITH THE FARM TO FORK. AT TERRA MADRE AMERICAS. THIS WAS THE FIRST OF A SERIES OF WEEKEND EVENTS TO TAKE OVER THE CAPITAL CITY. KCRA 3’S MARICELA DE LA CRUZ IS IN SACRAMENTO TONIGHT, SO MARICELA, HOW MANY PEOPLE ATTENDED THE FIRST YEAR OF THIS COMBINED EVENT? YES, IT WAS A VERY SUCCESSFUL EVENT. WE’RE TOLD THAT OVER 100,000 PEOPLE MADE IT OUT HERE TO DOWNTOWN SACRAMENTO TO ENJOY THIS THREE DAY EVENT. YES, HE’S TIRED FIGHTING IN THIS TOWN. A WEEKEND FILLED WITH SPIRITS, WINE, FOOD, LIVE MUSIC AND THE MAIN EVENT. THOUSANDS OF VISITORS. I WENT THROUGH ALL OF THE EXPERIENCES EARLY ON, SO THE FOOD TASTING, THE LITTLE TINY BIT OF COFFEE TASTING, THE WINE TASTING HAS BEEN ABSOLUTELY GREAT. AN ESTIMATED 165,000 PEOPLE TURNED OUT FOR FARM TO FORK AT TERRA MADRE AMERICAS THIS WEEKEND. IT’S SO ACCESSIBLE THAT YOU DON’T HAVE TO PAY TO ENTER. IT’S JUST WHAT YOU WANT TO SAMPLE. AND EVEN THEN, IF LIKE THERE’S NOT A COST TO ENTRY, YOU CAN SAMPLE WHAT THEY HAVE TO OFFER WITHOUT HAVING TO PAY A LOT. THE EVENT IS PART OF VISIT SACRAMENTO’S TEN YEAR PARTNERSHIP WITH SLOW FOOD INTERNATIONAL, AND ORGANIZERS WERE PLEASANTLY SURPRISED BY THE TURNOUT. FARM TO FORK HAS ALWAYS BEEN POPULAR. WE KNEW THAT ABOUT 100,000 PEOPLE ATTEND THAT EVENT. THIS IS THE FIRST TIME EVENT, SO TOUGH TO GAUGE WHO’S GOING TO SHOW UP, BUT WE’VE BEEN BLOWN AWAY AT THE RESPONSE. I MEAN, EVERYBODY THAT’S HERE SEEMS TO BE HAVING A GREAT TIME. THE VENDORS HAVE BEEN VERY SUCCESSFUL. TERRA MADRE AMERICAS KICKS OFF A SERIES OF EVENTS RUNNING THROUGH OCTOBER WITH AFTERSHOCK FESTIVAL STARTING THURSDAY AND IRONMAN CALIFORNIA THE WEEKEND AFTER THAT, ALL PROMISING A BOOST TO SACRAMENTO’S ECONOMY. CERTAINLY, A LOT OF PUBLICITY FOR THE REGION. YOU KNOW, WHEN YOU LOOK AT AFTERSHOCK, 65% OF THE ATTENDEES DON’T LIVE IN THIS REGION. SO YOU HAVE A LOT OF VISITORS COMING INTO TOWN. BUT FROM AN ECONOMIC IMPACT STANDPOINT, IT’S WELL OVER $50 MILLION. WHEN YOU FACTOR IN ALL THESE EVENTS THEY’RE SPENDING AT OUR HOTELS, THEY’RE SPENDING WITH LOCAL BUSINESSES. THEY’RE UTILIZING RIDESHARES FOR VENDORS LIKE HARRIGAN, THE EVENT EXCEEDED EXPECTATIONS. IT MAKES A REALLY BIG DEAL. LIKE I SAID, I’VE BEEN DOING FARM TO FORK THE PAST FEW YEARS, AND I REALLY DO RELY ON IT AS ONE OF MY BIGGEST EVENTS OF THE YEAR, NOT JUST FOR SALES, BUT FOR MARKETING AND FOR VISITORS. AND ALL THE EXPERIENCE WITH SOMETHING FOR EVERYONE. YEAH, I’M HAVING A REALLY GREAT TIME SO FAR. REALLY AWESOME OPTIONS FOR EATING THE BAR HAS BEEN REALLY FUN. THEY’VE GOT A CONCERT GOING THAT’S FUN, AND THEY’VE GOT THE EXHIBIT INSIDE OF THE SAFE CREDIT UNION. AND OUT HERE ALONG 14TH STREET, CREWS ARE ALREADY CLEARING OUT THE AREA OF THIS VERY SUCCESSFUL EVENT. AND WE KNOW THAT OVER THE NEXT FEW DAYS AND WEEKS, WE’RE ALSO GOING TO START SEEING MORE OF THE CREWS BEING OUT IN DIFFERENT PARTS OF SACRAMENTO CITY AS WE GET READY FOR AFTERSHOCK. IN CALIFORNIA. IRONMAN. FOR NOW, WE’RE LIVE IN DOWNTOWN SACRAMENTO. MARICELA DE
Farm-to-Fork event draws thousands to downtown Sacramento
Updated: 11:40 PM PDT Sep 28, 2025
The Farm-to-Fork at Terra Madre Americas event in downtown Sacramento attracted an estimated 165,000 people, featuring spirits, wine, food, live music, and thousands of visitors enjoying the festivities.Sheryl Renay Sharama, who attended the food festival, said, “I went through all of the experiences earlier on, so the food tasting, the little tiny bit of coffee tasting, the wine tasting has been absolutely great.”Constanza Neyra, another attendee, highlighted the accessibility of the event, noting, “It’s so accessible that you don’t have to pay to enter. It’s just what you want to sample, and even then, if, like, there’s not a cost to enter, you can sample what they have to offer without having to pay a lot.”The event is part of Visit Sacramento’s 10-year partnership with Slow Food International, and organizers were pleasantly surprised by the turnout. Mike Testa from Visit Sacramento said, “Farm-to-Fork has always been popular. We knew that about 100,000 people attended that event. This is a first-time event, so it’s tough to gauge who’s going to show up, but we’ve been blown away by the response. I mean, everybody that’s here seems to be having a great time. The vendors have been very successful.”Terra Madre Americas kicks off a series of events running through October, including the Aftershock Festival, which begins Thursday and Ironman California the following weekend, all promising a boost to Sacramento’s economy. Testa added, “Certainly, a lot of publicity for the region. When you look at Aftershock, 65% of the attendees don’t live in this region, so you have a lot of visitors coming into town. But, from an economic impact standpoint, it’s well over $50 million. When you factor in all these events, they’re spending at our hotels, they’re spending with local businesses, and are utilizing rideshares.”For vendors like Nurelle Harrigan, the event exceeded expectations. Harrigan said, “It makes a really big deal. I’ve been doing Farm-to-Fork the past few years, and I really do rely on it as one of my biggest events of the year, not just for sales but for marketing.”Visitors enjoyed an all-day experience with something for everyone. Khendel Turner shared, “I’m having a really great time so far. Really awesome options for eating. The bars have been really fun. They’ve got a concert going on that’s fun, and they’ve got exhibits going on inside the Safe Credit Union.”
The Farm-to-Fork at Terra Madre Americas event in downtown Sacramento attracted an estimated 165,000 people, featuring spirits, wine, food, live music, and thousands of visitors enjoying the festivities.
Sheryl Renay Sharama, who attended the food festival, said, “I went through all of the experiences earlier on, so the food tasting, the little tiny bit of coffee tasting, the wine tasting has been absolutely great.”
Constanza Neyra, another attendee, highlighted the accessibility of the event, noting, “It’s so accessible that you don’t have to pay to enter. It’s just what you want to sample, and even then, if, like, there’s not a cost to enter, you can sample what they have to offer without having to pay a lot.”
The event is part of Visit Sacramento’s 10-year partnership with Slow Food International, and organizers were pleasantly surprised by the turnout. Mike Testa from Visit Sacramento said, “Farm-to-Fork has always been popular. We knew that about 100,000 people attended that event. This is a first-time event, so it’s tough to gauge who’s going to show up, but we’ve been blown away by the response. I mean, everybody that’s here seems to be having a great time. The vendors have been very successful.”
Terra Madre Americas kicks off a series of events running through October, including the Aftershock Festival, which begins Thursday and Ironman California the following weekend, all promising a boost to Sacramento’s economy. Testa added, “Certainly, a lot of publicity for the region. When you look at Aftershock, 65% of the attendees don’t live in this region, so you have a lot of visitors coming into town. But, from an economic impact standpoint, it’s well over $50 million. When you factor in all these events, they’re spending at our hotels, they’re spending with local businesses, and are utilizing rideshares.”
For vendors like Nurelle Harrigan, the event exceeded expectations. Harrigan said, “It makes a really big deal. I’ve been doing Farm-to-Fork the past few years, and I really do rely on it as one of my biggest events of the year, not just for sales but for marketing.”
Visitors enjoyed an all-day experience with something for everyone. Khendel Turner shared, “I’m having a really great time so far. Really awesome options for eating. The bars have been really fun. They’ve got a concert going on that’s fun, and they’ve got exhibits going on inside the Safe Credit Union.”
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