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THE BLUEPRINT:
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Discover Long Island unveils “You Are Here” winter campaign.
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Focus on Suffolk County and the region’s nature, culture, community and flavor.
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Campaign promotes local businesses, theaters, trails and shopping.
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Multi-platform approach includes print, digital, broadcast and social media.
Discover Long Island, which markets the region as a destination, has launched a winter campaign. The “You Are Here” campaign showcases Suffolk County and greater Long Island as a place filled with community, culture and a sense of belonging, while also inspiring residents to rediscover nearby destinations.
“You think you know Long Island, but maybe it’s time to experience your island, through fresh eyes,” a video spot – part of the new campaign – begins.
Downtowns, scenic hiking trails, holiday shopping, restaurants and theaters are the focus of the campaign, which as four messaging pillars: ‘You Are Here… in Nature, Community, Culture, and Flavor.’
“’You Are Here’ is more than a campaign, it’s a call to action for Long Islanders to support the small businesses, cultural institutions, and local landmarks that shape who we are,” Discover Long Island Interim President and CEO Mitch Pally said in the news release. “Long Island isn’t just where we live, it’s a part of our identity.”
The campaign runs across print, digital, broadcast and social media. Local media partnerships highlight seasonal shopping and events, while targeted digital ads, geofencing and radio placements extend the campaign’s reach across surrounding communities.
The campaign is also designed to highlight Discover Long Island’s role as a “trusted guide and resource” in the region, according to the news release.
“When residents choose to explore their own communities, they’re not just making memories, they’re strengthening our local economy, deepening their sense of local pride, and helping Long Island thrive year-round,” Discover Long Island Chief Operating Officer Sharon Wyman said in the news release.
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Adina Genn
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