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Tag: living

  • How a Software Engineer’s Business Impacts Education | Entrepreneur

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    As Brandon Bailey, founder and CEO of TutorD, built his career in software engineering, he came face-to-face with the “lack of diversity and inclusion” in tech — and he wanted to do something about it.

    Image Credit: Courtesy of TutorD. Brandon Bailey.

    Bailey worked at a consultancy in Chicago at the time, and as co-lead for one of the firm’s employee resource groups, he partnered with a couple of community-based organizations. One partnership was with a middle school in Bronzeville.

    The school was located about 15 minutes from Bailey’s home, but the students “had a totally different lived experience,” the founder recalls. Many of the kids had never been on an escalator or inside a skyscraper despite living just minutes from downtown.

    Related: Technology Opens the Door for Entrepreneurs to Achieve the Triple Bottom Line

    The program helped the students have those experiences and access internships and other opportunities. “That gave me this drive and passion for the educational experience and helping facilitate it,” Bailey says. “It changed my life. I know it changed [their lives].”

    But Bailey wanted to figure out how to reach even more people. He landed a job at an edtech startup in Los Angeles, California, and began to think about how he could bring together education, engineering and entrepreneurship.

    When considering the platform or tool that could accomplish that, Bailey noted one significant obstacle: There was an issue of connectivity for students who didn’t have access to computers in their homes. However, most students did have cellphones, so Bailey decided to meet the students where they were and build for those.

    Related: How DEI and Sustainability Can Grow Your Triple Bottom Line

    “We wanted to lead with providing value to the community first and gaining trust and buy-in.”

    Bailey officially founded TutorD, an edtech platform for teachers and tutors to enable distance learning, and TutorD Scholars, a nonprofit that teaches “urban youth in-demand 22nd century skills,” in 2019.

    “We wanted to lead with providing value to the community first and gaining trust and buy-in into what we were doing,” Bailey says. “So that’s why we led with the nonprofit TutorD Scholars first, while building out the software platform.”

    Teaching made it easier to figure out the specific tools students would need on the platform and how to tailor lessons to their unique learning styles.

    Related: This Black Founder Stayed True to His Triple ‘Win’ Strategy to Build a $1 Billion Business

     ”We’re teaching [the students] in different ways,” Bailey says, “so using visual, auditory, reading and kinesthetic. [It’s] a very intentional approach.”

    Entrepreneur sat down with Bailey to learn more about how he’s grown TutorD into a successful business — and the role that Intuit’s IDEAS accelerator program has played.

    Intuit’s IDEAS accelerator program provides founders access to capital and the company’s AI-powered platform, service and experts, plus business coaching from the National Urban League and executive coaching from Zella Life to support their business and professional growth.

    Related: Over Half of Small Businesses Are Struggling to Grow, Intuit Survey Shows — But These 5 Solutions Can Help

    Learning the accounting fundamentals was a game changer

    Through the IDEAS program, Bailey got valuable exposure to the basic accounting fundamentals, like cash flow and profit and loss statements, that make or break a business.

    “That wasn’t something I had a lot of support with growing up, looking back at it,” Bailey says. “In our household, [and] it is common across Black and brown households, we didn’t have that training around finances.”

    Receiving that technical training helped Bailey and the TutorD team develop a clearer sense of where the business was headed and how its costs and sales projections would shape that trajectory, the founder notes.

    Related: Why Accounting Skills Are Indispensable for Entrepreneurs

    Streamlining the business’s messaging was also key

    TutorD used Intuit’s MailChimp, an email and marketing automation platform for growing businesses, to streamline its communications.

    Not only did the platform make it easier for people to get in touch with TutorD, but it also helped cultivate a sense of presence — making the business seem bigger than it was, Bailey says.

     ”We’re a team of five right now, and we’re dealing with other companies that are 200, 500 people strong,” Bailey explains. “And they have $20 million backed by different investors. [MailChimp] helped us appear bigger than we are to compete in the market and with other edtech companies.”

    Related: How to Streamline Your Company’s Internal Messaging and Communication

    Leaning on mentors helped during tough times

    The business coach that Bailey connected with through Zella Life also became an integral part of TutorD’s journey.

    Having a support system in place was invaluable as Bailey juggled the challenges of growing a business with major life events, he says.

    “My father passed away, and my baby came, and I had an injury, all in a three-month span,” Bailey says. “My coach had also lost his mother around that time, so we [had a] really deep connection, and he was able to help.”

    Related: How to Evolve From Manager to Mentor and Create a Lasting Impact in Your Organization

    Bailey says that the IDEAS program put TutorD in the position to scale — and gave him and his team the confidence to talk to people about their journey.

    Advice for young entrepreneurs

    Bailey encourages other young, aspiring entrepreneurs to never stop learning, seek out opportunities where there’s a need and ability to create value, connect with other founders who can serve as mentors, and leverage the community to help lay the foundation for business success.

    He’s also excited to see people embracing the “triple bottom line,” which tracks a business’s financial, social and environmental performance — and suggests anyone considering the leap to founder do the same.

    “ People are waking up to [the fact that] it’s not just about making money and some infinitely growing, making-money approach to entrepreneurship and capitalism in general, but really looking at it with a triple bottom line approach, generating sustainable profit or revenue for yourself, your family, business and shareholders, but also making an impact in the community,” Bailey says.

    Join top CEOs, founders and operators at the Level Up conference to unlock strategies for scaling your business, boosting revenue and building sustainable success.

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    Amanda Breen

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  • DJ Khaled is Changing Men’s Grooming With This Partnership | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Social media puts every aspect of our appearance under a microscope, and insecurities are more visible than ever. You’re not just worried about coworkers noticing a bald spot or a grey patch — everyone can see everything about you online.

    But as any savvy entrepreneur knows, small problems can spark big opportunities. Rewind It 10, a beard dye brand, is capitalizing on that very tension. By partnering with music and entertainment mogul DJ Khaled, the brand is turning a confidence crisis into a growth strategy — boosting self-assurance for customers while driving its bottom line.

    All he does is win

    The best celebrity partnerships happen organically, and this one is no exception. Khaled was already a Rewind It 10 customer before he became a spokesman, using the product regularly.

    “I use this product every day — especially when I get a haircut,” he says. “Back when we were making it, they let me test it out, and they even gave me one to use before my official box was ready.”

    He likens the dye to a favorite cereal or sneaker — something you reach for without thinking twice.

    But for Khaled, the product itself is only part of the draw. What really attracted him to Rewind It 10 was the team behind it. The brand was launched in October 2023 by beauty mogul Carolyn Aronson, entrepreneur Jeff Aronson and Khaled’s fellow music mogul Fat Joe.

    “Fat Joe is my brother,” Khaled says. “He’s supported me since day one, so when he brought me the chance to help sell a product I already love, it was a no-brainer.”

    Khaled also has deep respect for the Aronsons and the empire they’ve built in hair care, calling Carolyn “the queen.” Carolyn, a Puerto Rican-born entrepreneur, turned her experience as a hairstylist and salon owner into a global brand.

    She founded It’s a 10 Haircare in 2005, best known for its Miracle Leave-In product, and has grown it into a $500 million-a-year powerhouse.

    Her husband, Jeff, serves as CEO and president, bringing leadership experience from roles including Titan Fighting Championships and Arco Property Management. He joined It’s a 10 in 2017, helping scale the brand alongside Carolyn’s vision.

    “What they’ve built is a winning team,” the All I Do is Win rapper says. “And I believe winners should work with winners, and create more winners.”

    So far, Khaled’s beard dye has lived up to the standard he set with that 2010 hit, becoming the best-seller in Rewind’s celebrity ambassador line, which also includes Travis Kelce.

    ‘Major Key’ alert

    Khaled has built an identity on catchphrases, one of the many reasons the Rewind team wanted to work with him. From “We the Best” to “Another One”, the man figured out long ago how to apply classic marketing techniques of short, memorable slogans to the social media age. For his “Real Black” beard dye, Khaled landed on “Why fight time when you can rewind time.”

    “When I come up with something like that, it’s not a slogan — it’s from my heart and soul,” Khaled says. “Rewind just enhances the glow God gave us. Like a fresh haircut — do the full works, let the barber do his thing. Music, fashion, lifestyle — it’s all art, and barbers are artists too.”

    But key to Khaled’s success isn’t just his knack for catchy slogans — it’s his immeasurable, infectious self-confidence. And that’s precisely what Rewind is trying to sell.

    “Confidence is beautiful,” Khaled says. “It’s a divine power that tells you, ‘Yo, you can do this,’ and reminds you who you are. Once you build that confidence, it’s only going to help you in everything you want to accomplish.”

    For Khaled — and countless others — looking good is a crucial part of that confidence. But it’s not just about turning heads. It’s about maintaining a level of excellence and, as he puts it, “upkeeping the blessings God gave us.”

    “We’re talking about beards and looks, but I see it deeper than that,” he says. “God made us beautiful either way — haircut or no haircut — but it’s like having a beautiful house and not trimming the grass, watering the plants, or taking care of the mango tree. You’ve got to upkeep it. Same with the beard and the hair — that’s the best way to break it down.”

    Social media puts every aspect of our appearance under a microscope, and insecurities are more visible than ever. You’re not just worried about coworkers noticing a bald spot or a grey patch — everyone can see everything about you online.

    But as any savvy entrepreneur knows, small problems can spark big opportunities. Rewind It 10, a beard dye brand, is capitalizing on that very tension. By partnering with music and entertainment mogul DJ Khaled, the brand is turning a confidence crisis into a growth strategy — boosting self-assurance for customers while driving its bottom line.

    All he does is win

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    Leo Zevin

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  • This Trillion-Dollar Industry Is Where You Need to Look For Your Next Investment — Here’s Why | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Here’s the uncomfortable truth: Most founders are still chasing yesterday’s markets. They’re building tools for productivity, or consumer apps that feel safe and familiar. Meanwhile, a new generation of companies is tackling the most universal customer need on earth — more years of energy, clarity and performance.

    This isn’t wellness 2.0. This is the redefinition of healthcare, insurance, consumer products and even food. By 2030, the longevity economy will be worth an estimated $27 trillion globally. For business leaders, this represents a once-in-a-generation category: It touches everyone, enables recurring revenues and rewards those who build early.

    The real question is simple: Will you profit from it — or watch from the sidelines?

    Related: Why Personal Health and Wellness Are Key to Business Longevity

    Why longevity is the next Gold Rush

    For decades, healthcare has focused on treating disease. Wellness became a $5 trillion global industry filled with supplements, wearables and green juices. But now, the shift is toward healthspan — the years we spend in peak physical and mental condition.

    The customer demand is obvious:

    • Aging populations: By 2034, the U.S. will have more people over 65 than 18. Globally, one in six people will be over 60 by 2030. That’s not just demographics — that’s a new consumer majority.
    • Rising costs: Chronic diseases and mental health conditions already account for 90% of U.S. healthcare spending. Businesses and insurers are desperate for solutions that prevent rather than patch.
    • Spending power: The 50+ population already controls more than half of global consumer spending, yet most innovation still chases Gen Z. That’s a blind spot waiting to be exploited.
    • Cultural momentum: From CEOs like Bryan Johnson spending millions on “biological age reversal” to mainstream adoption of WHOOP and Oura, longevity has gone from fringe to aspirational.

    Here’s the point: Longevity is no longer about lab coats and science journals. It’s becoming a consumer status symbol, a corporate necessity and a national policy issue all at once. That convergence creates rocket fuel for entrepreneurs bold enough to enter.

    Who’s leading the charge

    Look at where the smartest money is already flowing:

    • Altos Labs, backed by Jeff Bezos, is pursuing cellular reprogramming to reverse ageing itself.
    • Thorne HealthTech is scaling biological age testing and personalized supplementation.
    • Deep-tech startups are building senolytics (compounds that clear damaged cells), NAD+ boosters and precision nutrition platforms.
    • Consumer brands are reframing skincare, fitness and even food around “cellular longevity.”

    And it’s not just startups. Apple and Amazon are both quietly moving into health monitoring and prevention — because they know the next trillion-dollar market won’t be social feeds, it will be life itself.

    These aren’t small plays. In 2024, longevity startups attracted $8.5 billion in funding — a 220% year-over-year increase. And yet, compared to fintech or AI, this category is still underfunded. That means the window is wide open.

    Related: How Entrepreneurs Can Achieve Longevity

    Where entrepreneurs can enter

    You don’t need to be a biotech scientist to build here. In fact, some of the biggest near-term opportunities are business-model plays, not lab breakthroughs:

    • Data + AI platforms: Democratize access to advanced diagnostics, biomarket testing or personalized health programs. Think of it as “Mint.com for your biology.”
    • Longevity as a service: Subscription models for supplements, recovery protocols or wearables that create sticky, recurring revenue.
    • Talent and corporate healthspan: Companies will pay for healthier, sharper employees. Expect corporate packages for executive resilience, employee energy optimisation and “longevity perks.”
    • Consumer rebrands: Skincare, nutrition and fitness companies are already pivoting around the language of healthspan to differentiate. I’ve already invested in this space myself: Under my brand Rejna, I’m launching a skincare collection called Rejuvenate, built around the concept of “skinspan” — positioning skin health as a core pillar of longevity, not just cosmetics. It’s a live example of how consumer brands can reframe their value proposition to align with the longevity revolution.
    • Longevity communities: Hybrid digital + physical hubs offering programs, recovery lounges and memberships designed for the new aspirational class: the longevity customer.

    Translation for business leaders: You don’t need a lab. You need vision, distribution and the courage to build for where the market is going, not where it’s been.

    How business leaders can act now

    1. Educate yourself and your team. Follow longevity leaders (David Sinclair, Peter Diamandis and Laura Deming to name a few). Subscribe to longevity reports. Send your team to a longevity summit.
    2. Identity synergies with your business. Whether you’re in food, beauty, insurance, HR or data, there’s a longevity angle. If you’re not thinking about it, your competitors will.
    3. Start small, scale fast. Launch a pilot offering: corporate wellness with a longevity spin, a subscription recovery service or a data product built on wearable integration. Test, learn and scale.
    4. Position for partnerships. Big pharma, insurers and consumer brands will need agile partners. If you’re early, you’ll be the acquisition target, not the disrupted.
    5. Signal the story. Investors and employees back vision. Frame your longevity play as part of a bigger comeback or market-defining narrative. The story matters as much as the science.

    Related: Why Top Entrepreneurs Are Swapping Beach Vacations for Longevity Retreats

    The bigger picture

    Longevity isn’t about living forever. It’s about compressing the years of illness, fatigue and decline — and extending the years of vitality, clarity and purpose.

    The smartest entrepreneurs understand this isn’t just science, it’s strategy. It’s the chance to build the companies that will define the next decade of human health — and make fortunes doing it.

    The next trillion-dollar industry won’t just help us live longer. It will help us live better. The only question is: Are you building for it now, or waiting until it’s too late?

    Here’s the uncomfortable truth: Most founders are still chasing yesterday’s markets. They’re building tools for productivity, or consumer apps that feel safe and familiar. Meanwhile, a new generation of companies is tackling the most universal customer need on earth — more years of energy, clarity and performance.

    This isn’t wellness 2.0. This is the redefinition of healthcare, insurance, consumer products and even food. By 2030, the longevity economy will be worth an estimated $27 trillion globally. For business leaders, this represents a once-in-a-generation category: It touches everyone, enables recurring revenues and rewards those who build early.

    The real question is simple: Will you profit from it — or watch from the sidelines?

    The rest of this article is locked.

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    Rejna Alaaldin

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  • Bring Your Nonfiction Book Ideas to Life Without Losing Any Sleep | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Eighty-eight percent of the world’s wealthiest people read for at least 30 minutes per day, according to Business Insider. If you’re an avid reader filled with book ideas you don’t have time to write, Youbooks has the solution.

    This AI-powered non-fiction book generator can turn your ideas into polished manuscripts and, right now, a lifetime subscription to this platform is just $49 (reg. $540).

    Bring your best nonfiction book ideas to life with this AI-powered platform

    Entrepreneurs barely have time to sleep, much less crank out an entire nonfiction book. That’s where Youbooks comes in, offering a convenient way to bring your nonfiction book ideas to life. This AI-powered book generator takes your rough idea and turns it into a comprehensive manuscript, to which you retain full commercial rights.

    All you have to do is provide a brief or detailed description of the topic, and Youbooks takes the power of different AI models ranging from ChatGPT to Gemini and Llama to whip up a full-length nonfiction book up to 300,000 words long.

    If you’re concerned it may sound like a robot wrote it, rest easy knowing you can provide samples of your writing. Youbooks ensures the finished product sounds like your voice and tone. You can even provide your very own research, like documents, transcripts, or memos, so that the finished product can be based on your hard work.

    Thanks to the AI models, your manuscript will include the most up-to-date facts, statistics, and news, as it conducts real-time web searches during the drafting process. You’ll receive a final manuscript in PDF, EPUB, Word, or Markup file format.

    Your lifetime subscription provides 150,000 monthly credits, and each credit equals one word or one uploaded source word. You can also store up to 100 style samples, so Youbooks is ready to write in your style.

    Let your nonfiction book ideas see the light of day with help from this lifetime subscription to Youbooks for just $49 (reg. $540).

    StackSocial prices subject to change.

    Eighty-eight percent of the world’s wealthiest people read for at least 30 minutes per day, according to Business Insider. If you’re an avid reader filled with book ideas you don’t have time to write, Youbooks has the solution.

    This AI-powered non-fiction book generator can turn your ideas into polished manuscripts and, right now, a lifetime subscription to this platform is just $49 (reg. $540).

    Bring your best nonfiction book ideas to life with this AI-powered platform

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    Entrepreneur Store

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  • Average Ages to Make 6 Figures, Buy a House, Save for Retirement | Entrepreneur

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    There’s no age limit when it comes to achieving significant financial milestones, but many people envision checking them off their list by a certain point in their lives.

    Unfortunately, these days, amid high costs of living and economic uncertainty, most U.S. adults fall short of wealth-building goals: 77% say they aren’t completely financially secure, according to Bankrate’s Financial Freedom survey.

    How old should you really be to land that dream job, start saving for retirement, earn six figures or buy your first home?

    Related: Rewire Your Brain to Reach Money Goals With This Simple Exercise From a Former J.P. Morgan Retirement Executive

    New research from Empower set out to answer those questions and explore how Americans navigate money milestones today.

    Although just 17% believe people should hit financial milestones by a specific age, 44% are glad they achieved them when they did, per the report.

    On average, Americans think you should start saving for retirement at 27, land your dream job at 29, buy your first home at 30 and earn six figures by 35, according to the research. Respondents also reported hoping to be debt-free at 41 and to retire at 58.

    About half of Americans (45%) wish they’d saved money earlier and with more consistency in order to prepare for life’s big changes, the study found.

    Related: Make Your Money Manage Itself — How to Automate Your Personal Finances and Keep Your Goals on Track

    After planning for retirement and becoming a homeowner, Americans see several life events as significant wealth-building opportunities: investing in stocks (34%), investing in education (26%), changing career paths (21%), getting married (19%) and starting a business (19%).

    Nearly one-third of respondents said they realized the value of having a financial plan or working with a financial planner after meeting a life milestone.

    “For all ages, it’s important to talk to an advisor who can help create a tailored path specific to your financial goals and set you up for a realistic retirement lifestyle,” Stacey Black, lead financial educator at Boeing Employees Credit Union (BECU), told Entrepreneur last year.

    Ready to break through your revenue ceiling? Join us at Level Up, a conference for ambitious business leaders to unlock new growth opportunities.

    There’s no age limit when it comes to achieving significant financial milestones, but many people envision checking them off their list by a certain point in their lives.

    Unfortunately, these days, amid high costs of living and economic uncertainty, most U.S. adults fall short of wealth-building goals: 77% say they aren’t completely financially secure, according to Bankrate’s Financial Freedom survey.

    How old should you really be to land that dream job, start saving for retirement, earn six figures or buy your first home?

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    Amanda Breen

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  • Pet of the Week

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    Meet Ernie! This happy-go-lucky retriever mix is almost 4 months old. He loves playing with toys, exploring new places, taking cozy naps, and spending time with his doggy friends. He’s a well-rounded little guy who’s always up for some fun…

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  • New Survey Reveals Americans’ Biggest Life Regrets | Entrepreneur

    New Survey Reveals Americans’ Biggest Life Regrets | Entrepreneur

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    Americans are more likely to regret the things they didn’t do than the things they have done.

    That’s according to a survey of 2,000 U.S. adults split evenly by generation, which found that only 11% of Americans don’t have regrets.

    Between not speaking up (40%), not visiting family or friends enough (36%) and not pursuing their dreams (35%), those missed opportunities add up.

    Related: Always Waiting for the Best Option Is Holding You Back. Here’s Why.

    In their lifetime, Americans average three missed chances to take a once-in-a-lifetime trip, four lost opportunities to ask their crush out and six instances of not having the perfect comeback in an argument.

    On the flip side, the top actions Americans regret include spending money or purchasing something (49%), fighting with friends or family (43%) and making an unnecessary comment (36%).

    Over the years, Americans also regret an average of five angry text messages and two break-ups.

    In fact, nearly one-third (32%) of baby boomers have a regret that spans three decades and still crosses their minds an average of three times per month.

    While millennials’ oldest regret is only about 11 years old, they average fretting about it almost once per week, more than any other generation.

    Related: The Top 5 Regrets of Mid-Career Professionals

    Conducted by Talker Research on behalf of Mucinex, results revealed that Americans are almost twice as likely to make bad decisions at night (41%) than in the morning (22%).

    Moreover, Americans also tend to regret something more at night (43%). Nighttime decisions such as not going to bed at a decent time (47%), eating too many snacks or too much food (36%) and arguing with a loved one (35%) are the most likely to negatively impact Americans the next morning.

    For Gen Zers, failing to do their nighttime routine (29%) or forgetting to turn on their alarm (22%) will almost always ensure morning distress.

    These poor choices not only cause regret but also put Americans in a bad mood (39%), leave them unable to tackle the day (29%) or even inhibit them from fulfilling the day’s responsibilities (20%).

    Related: 10 Horrible Habits You’re Doing Right Now That Are Draining Your Energy

    But what factors are contributing to these bad decisions? According to the results, being tired (40%), sick and desperate for relief (20%) or after a long night out (15%) are the most likely culprits.

    “We don’t make the best decisions when we’re sick or tired, especially at night,” says Albert So, marketing director of upper respiratory at Reckitt. “And while no one is going to get it right every single time, it’s important to have products you can rely on to help you make better decisions so you don’t wake up with regrets.”

    For all the bad decisions made and opportunities missed, 48% of Americans still agree with the common saying, “Never regret anything because, at one moment, it was exactly what you wanted.”

    This may be because almost two-thirds (64%) believe that their decision-making has gotten better as they’ve gotten older.

    Results also revealed that some “bad” decisions don’t always result in feelings of regret. Staying up late with friends (24%), quitting a job (23%), taking a chance on a new food (20%), moving somewhere new (17%) and going to a concert on a weeknight (10%) are all choices Americans consider to have been “worth it.”

    “Few things are worse than starting your day regretting a choice you made the night before, especially when you’re suffering from cold and flu symptoms and have a busy day ahead,” So says. “Feeling better starts with getting a good night’s sleep and making smart decisions before bed so you wake up feeling ready to go with no regrets.”

    Related: 10 Regrets Most Entrepreneurs Eventually Face

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    David James

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  • 2 Ways to Declutter Your Day and Unleash Creative Freedom | Entrepreneur

    2 Ways to Declutter Your Day and Unleash Creative Freedom | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As an entrepreneur, it can be difficult to navigate the responsibilities of running a business while still leaving room for creativity. The everyday responsibilities of running a business can overwhelm your bandwidth and hold you back from innovation. Here are two strategies to help you snip the unnecessary weights holding you back from creative freedom.

    Related: 5 Ways to Jump-Start Your Creativity — Even When It’s Running Low

    Letting go

    Unpack your to-do list and consider letting go of what is no longer serving your success. Taking the time to reassess the day’s priorities can save you from feeling overwhelmed by future obligations. When I start my day, I concentrate on what my team needs from me to keep projects moving forward. If there is a task that needs my approval, I make it a priority so my team can continue their work.

    Add a sense of urgency to responsibilities that are most integral to today’s schedule. By prioritizing certain tasks, you can release unnecessary weight from your day and free up more time and space for creative thinking.

    Don’t be afraid to delegate tasks to your team. As an entrepreneur, it can feel like you are the only person who can do the job. But this isn’t true. If a project can be outsourced to someone else, trust that your team has got your back. Being legally blind, I’ve had to rely on others to be the eyes on projects that I cannot see. What some may consider a disability has allowed me to organically grow my business by sharing projects with others.

    Outsourcing projects can also lead to a higher quality of work. More eyes on a project ensures tasks are handled with greater care and attention to detail. Plus, you never know when a team member might have an innovative solution.

    Learn to let go of projects and ideas when necessary. As an entrepreneur, it’s important to gain the skills necessary to know when to move on. Notice when you are continuously hitting a brick wall and either let go or pivot and start from scratch.

    When I am evaluating a campaign for my business, I track the number of successes along with the times when no results were converted. I turn those results over to a professional with more skill than me and stay humble while they report on the campaign’s potential. Allowing room for others to point out your blind spots is essential to the growth of your business.

    Talking through the project with another professional helps hold you accountable and acknowledge when a project has run its course. Retiring an idea is not a sign of failure. It’s only from a place of raw truth that you can bounce back and soar higher than before.

    Related: How I Transformed My Business by Letting Go of Low-Value Tasks and Focusing on High-Impact Activities

    Looking ahead

    When you feel weighed down by responsibilities, visualizing your future success can help you maintain a positive mindset. You want to taste, smell, see, hear, and touch what it will be like to attain your ultimate goals.

    It can be easy to fall into the trap of negative thinking, but it’s essential to protect your mind by choosing hope and resiliency. Try stating words of affirmation or embodying mantras that feed your heart and vision to keep a positive mindset.

    My visualization is that I consider my mind as a neighborhood. There is no trash on the sidewalk or bars on the windows. The streets are clean and full of enthusiastic energy. I allow the momentum of this vision to surge into the words I speak, the actions I take, and the results I achieve.

    Through visualization, you help shape your thoughts into positive actions. Take time every day to refocus on hope and resilience to help you overcome obstacles and achieve success. Even the best idea can get derailed by circumstances. Reassess your goals on a quarterly or annual basis to make room for any necessary adjustments to your budget, staff or vendors. There is always room for growth and for embracing new ideas.

    I’ve learned to make education a priority in my business. I embrace workshops and partner with experts to constantly expand my skill set. But it’s up to me to turn that knowledge into action. By reassessing, I give my goals the wings they need to fly. Create a vision board to put out into the universe what you want to achieve. This can be pictures that remind you of your goals taped to your refrigerator or having a dedicated space in your office for images that motivate you.

    When I discuss my business, I talk about it like it’s a person. I give it legs and eyes and breathe life into it. I visualize my business growing from a toddler to a teenager to an adult. This helps me better understand its journey and advocate for it when I share my goals with others. Personifying your business can help you gain motivation to achieve your goals. Allowing yourself to visualize your future success opens your mind up to new possibilities and helps you stay creative amidst the responsibilities of your business.

    Related: Vision Boards: A Powerful Tool for Achieving Your Goals

    Conclusion

    Snipping the weights that hold you down frees you from unnecessary stress. By delegating and learning to let go of projects, you invite more room for innovation into your business. As an entrepreneur, it can often feel like all the responsibility falls on you. Trust in your team to lift some weight off your shoulders to allow your business to grow. Use visualization techniques to help you remain positive during the many ups and downs of business ownership.

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    Nancy Solari

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  • Your Ticket to Holiday Savings Starts with Costco | Entrepreneur

    Your Ticket to Holiday Savings Starts with Costco | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    If you’ve been on the fence about joining Costco, now’s the perfect time to dive in. For just $65, you’ll receive a full year of Gold Star Membership plus a $20 Digital Costco Shop Card to kick off your savings.

    Costco Gold Star Members can enjoy exclusive access to incredible savings on groceries, electronics, office supplies, and more, and it couldn’t be more timely—just in time for holiday shopping.

    Whether you need to stock up on groceries for holiday parties, fresh produce for the family, or snacks for the office, your Gold Star Membership can help you get the best value for your money. And don’t forget the $20 Digital Costco Shop Card*—you can grab something on your shopping list.

    Costco’s Gold Star Membership can help you unlock doors to incredible savings on just about everything. Need groceries? Peruse the aisles of offerings that include fresh meats, bulk snacks, and organic produce, all at prices that make meal planning and office snacking a breeze.

    And it’s not just food—members can enjoy discounted prices on electronics, office supplies, home furnishings, and much more. Whether you’re a small business owner looking to outfit your office or a freelancer in need of tech upgrades, Costco offers exclusive savings you won’t find anywhere else.

    Costco Gold Star Membership also comes with added perks that elevate the experience. Need your tires done? Stop at Costco Tire Center to let the pros do it while you shop. And if you want a little break from the current gas prices, you can head to one of the Costco Gas Stations to fill up and save.

    This limited-time promotion combines a one-year Costco Gold Star Membership with a $20 Digital Costco Shop Card*, making it a must-have for anyone who loves saving money.

    StackSocial prices subject to change.

    *To receive a Digital Costco Shop Card, you must provide a valid email address at the time of sign-up. If you elect not to provide a valid email address, a Digital Costco Shop Card will not be emailed. Valid only for nonmembers for their first year of membership. Limit one per household. Nontransferable and may not be combined with any other promotion. New members will receive their Digital Costco Shop Card by email within 2 weeks of sign-up. Costco Shop Cards are not redeemable for cash, except as required by law. Digital Costco Shop Cards are not accepted at Gas Stations, Car Washes, or Food Court Kiosks. A Costco membership is $65 a year. An Executive Membership is an additional $65 upgrade fee a year. Each membership includes one free Household Card. May be subject to sales tax. Costco accepts all Visa cards, as well as cash, checks, debit/ATM cards, EBT and Costco Shop Cards. Departments and product selection may vary.

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  • Introvert Warren Buffett Reveals Secret to Public Speaking | Entrepreneur

    Introvert Warren Buffett Reveals Secret to Public Speaking | Entrepreneur

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    Most people (56.8%) around the world identify as introverts, according to a 2020 study from The Myers-Briggs Company. Those with an introverted personality are often reflective and self-aware, prefer to write rather than speak and feel tired after being in a crowd.

    Naturally, many introverts aren’t big fans of public speaking. Addressing an audience might be an inevitable part of professional life, but the average introvert probably isn’t clamoring to get in front of a group.

    Related: I Work With Warren Buffett. He’s Probably the Smartest Person in the World — Here’s the Best Advice He’s Given Me.

    Even the most successful business leaders in the world aren’t immune to stage fright.

    Warren Buffett, the 94-year-old billionaire chairman and CEO of conglomerate holding company Berkshire Hathaway, considers himself an introvert. In his biography The Snowball: Warren Buffett and the Business of Life by Alice Schroeder, he admits that speaking in front of a crowd used to make him physically ill.

    Image Credit: Chip Somodevilla | Getty Images. Warren Buffett.

    “I was terrified of public speaking,” Buffett says. “You can’t believe what I was like if I had to give a talk. I was so terrified that I just couldn’t do it. I would throw up. In fact, I arranged my life so that I never had to get up in front of anybody.”

    Related: In Leadership, Introversion Is Underrated — and Warren Buffett and Bill Gates Share How They Use It to Their Advantage.

    After Buffett graduated from Columbia Business School, where he studied under investor Benjamin Graham, he returned to Omaha, Nebraska. There, he saw an advertisement for a public speaking course using the Dale Carnegie method.

    Buffett was familiar with Carnegie’s 1936 self-help book How to Win Friends & Influence People, and he’d even signed up for a Carnegie public speaking class in New York — before he backed out and stopped payment on the $100 check.

    Buffett decided to give the course another chance in Omaha.

    “I took a hundred bucks in cash and gave it to Wally Keenan, the instructor, and said, ‘Take it before I change my mind,’” he recalls in The Snowball.

    Related: 5 Mega-Successful Entrepreneurs Who Are Introverts

    In Keenan’s class at Omaha’s Rome Hotel, Buffett discovered the key to conquering his public speaking fears.

    “The way it works is that you learn to get out of yourself,” Buffett explains. “I mean, why should you be able to talk alone with somebody five minutes before and then freeze in front of a group? So they teach you the psychological tricks to overcome this. Some of it is just practice — just doing it and practicing.”

    Practicing under the same conditions in which you’ll speak or otherwise perform can help promote success in high-pressure situations, Sian Beilock, cognitive scientist and current president of Dartmouth College, told Entrepreneur in 2022.

    Related: Steve Jobs’ Public Speaking Power Moves Remain Just as Relevant Today, 13 Years After His Final Keynote at the Apple Developers Conference

    Additionally, it can help to take a step back as the event draws near, according to Beilock. Then, during the high-stakes moment, she suggests interpreting physiological responses positively; for example, consider sweaty palms or a racing heart signs of excitement rather than anxiety.

    “And it worked,” Buffett says of the psychological techniques he learned in his public speaking class many decades ago. “That’s the most important degree that I have.”

    Buffett‘s certification of completion for the Carnegie course, dated January 1952, hangs above the sofa in his office, according to Schroeder’s account.

    Related: I Spent a Day Living Like Billionaire Warren Buffett. Here’s What Happened.

    Now, Buffett stands in front of an audience of 40,000 at Berkshire Hathaway’s annual shareholder meeting, where attendees line up hours before the event to listen to the Oracle of Omaha speak.

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    Amanda Breen

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  • VP Exec’s Top Tips for Negotiating and Relationship-Building | Entrepreneur

    VP Exec’s Top Tips for Negotiating and Relationship-Building | Entrepreneur

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    Karen Brodkin, co-head of William Morris Endeavor (WME) Sports and executive vice president at Endeavor, oversees the representation of some of the biggest names in sports, spanning the NFL, NBA, MLB, tennis, golf, soccer, Olympic and action sports, and more. She’s closed hundreds of deals with partners across every distribution platform over the course of her 20-plus-year career.

    Image Credit: Courtesy of WME Sports. Karen Brodkin.

    However, Brodkin’s path to her current position “wasn’t a straight line,” she tells Entrepreneur, but “a winding road.”

    Related: I’ve Negotiated High-Pressure, Multi-Million-Dollar Deals for Artists Like Bruno Mars and Enrique Iglesias — Here’s the Strategy That Always Helps Me Win

    Brodkin spent five years as an entertainment attorney at two Los Angeles-based firms before she joined FOX Sports Media Group, where she oversaw deals with the NFL, MLB, NBA, NASCAR and more as executive vice president of business and legal affairs.

    “When you push away from the table, both sides have to feel [that] they got enough.”

    Needless to say, Brodkin has learned a lot about the art of negotiation over the years — and has some time-tested tips for success.

    First, do your homework before the meeting. “When we are working with the client, whether it’s with the incumbent partner or when we’re going to market, we always come in prepared,” Brodkin says.

    Next, prioritize what you want to get out of the negotiation — and don’t forget to leave space for give and take. “I always say, ‘When you push away from the table, both sides have to feel [that] they got enough that they feel good about the deal,’” Brodkin explains.

    Related: The Art of Negotiation is Misunderstood. Here Are Some Lesser-Known Tactics I Use to Win.

    That also means leaving a “win at all costs mentality behind,” according to Brodkin.

    “We work with our clients to figure out what’s most important,” she adds. “And then you have to get into a back and forth with the other side where you have to be transparent: ‘This is what we really need. Tell me what you really need.’”

    Finally, don’t underestimate the power of building strong relationships.

    “I want to have a relationship with the other side of the table that was born before we were in the middle of this deal, where there’s trust, respect, transparency and, in the best case scenario, a friendship,” Brodkin says. “Sports is a relationship business. Some of these people have been in the business as long as I have, and they’re not going anywhere.”

    Related: How to Build and Sustain Deep, Meaningful Business Relationships (and Why It’s the Key to Long-Lasting Success)

    “I wake up in the morning thinking about the WME Sports business unit, and I go to bed thinking about it.”

    A commitment to fostering positive relationships also extends to Brodkin’s own team at WME Sports.

    “I think about [how to manage my team effectively] every bit as much as I do about the dealmaking side,” Brodkin says. “I’m not looking for kudos. I have no judgment for how anybody else at this company or other companies leads. That’s what works for me: I wake up in the morning thinking about the WME Sports business unit, and I go to bed thinking about it.”

    Brodkin strives to be an honest, accessible leader who isn’t afraid of hard conversations, keeps empathy at the fore and gets to know people on a personal level. She also aims to empower the members of her team.

    Related: Stop Lying to Your Team — And Yourself. Try Radical Honesty Instead.

    “I don’t try to micromanage,” Brodkin explains. “I just want them to know that I’m there to be their sounding board, their safety net, the person that advocates for what they need or for them personally. But I’m never going to know as much as they know about their business.”

    “We’re definitely open for business if other people want to hop on board.”

    Brodkin says she’s proud of the culture she’s helped build at WME Sports—and some days, she even feels “like the chief culture officer of WME Sports.” She notes that a strong culture benefits not only employees but also clients.

    Brodkin looks forward to expanding the WME Sports brand and seeing the organization’s young team members succeed.

    “We have an unbelievable bench of young agents,” Brodkin says. “We’re definitely open for business if other people want to hop on board. I’m excited about where we are and excited about where we’re going. I’m not done yet. We’re not done yet.”

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    Amanda Breen

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  • 7 Hispanic Business Leaders Reveal Their Top Advice For Taking Your Company From Zero to Success | Entrepreneur

    7 Hispanic Business Leaders Reveal Their Top Advice For Taking Your Company From Zero to Success | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    As a finance professional and fellow Latina entrepreneur, I know firsthand that the path to financial independence isn’t just about numbers; It’s about balancing everything that makes you human while running a business. Your vision, story and overcoming possible financial traumas that many face are part of the mix.

    What matters is asking the right questions, creating your own path and sharing what you’ve learned with others so we can set up a new status quo and grow as a community. So, what insights could successful Hispanic founders and CEOs give you to support your path to financial growth?

    Related: Are Your Subconscious Money Habits Killing Your Business Growth? Here’s How to Fix Them Now

    Embrace authentic storytelling

    We all have stories to tell — so it’s time we bring that to our businesses. In fact, this is exactly what Norma Fabian Newton, founder of Fabian Flores, shares as a key component to her success: “One insight I would give other entrepreneurs is to embrace storytelling. Authentic storytelling is the key to differentiation, establishing yourself as a thought leader and creating connections.”

    Newton started her business to amplify Latino stories within the traditional book publishing industry and contribute to creating more equity in the literary landscape. But storytelling is essential, even if you are not looking to become an author or public speaker. It plays a role in how you relate to your business, employees, clients and, ultimately, your money. Embracing our voice is an inevitable part of success.

    Test your market and invest in yourself

    The path to financial growth is more than luck. It is about thinking, strategizing, testing and adjusting. Catarina Rivera, the founder of Blindish Latina LLC, gives that exact insight as a key to her success. She says, “First test your offering in the marketplace. Do people want to buy your offer? Once you have those foundational pieces in place, invest in yourself.”

    Rivera built her business from her personal journey with disability, and through public speaking and DEIA consulting, she aims to smash stigmas and foster more inclusive workplaces.

    As Hispanic entrepreneurs, we sometimes hesitate to share our creations with the world or believe we can do it all ourselves. But, as Rivera noted, combining both takes us further — and faster. “I have a business coach, brand partnerships coach, therapist, a team of part-time contractors, a bookkeeping firm and a CPA. It’s important to invest in yourself in the most impactful ways when starting your business.”

    Diversify your revenue streams and take control

    Taimi Soto, CEO of Creativ Hous, journalist and entrepreneur, says, “We can’t put all our eggs in one basket. I learned that to have control over my future and ensure stability, I needed to diversify my income streams. That’s how I started my PR agency and joined the beauty products industry. You have to step out of your comfort zone and create multiple sources of income.”

    She learned this lesson after experiencing an unexpected layoff, which made her realize the importance of diversifying. That decision led her to create a new business and incorporate beauty entrepreneurship into her portfolio. The truth is: If you want financial stability, relying on just one revenue stream is not sustainable. Whether you diversify with different products or services within your company or build multiple revenue streams, having options is critical.

    Related: 5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

    Know when to shift and take care of your well-being

    Juan Galán, CEO of IG Creator Academy, began his entrepreneurial journey as a content creator, aiming to become an influencer. Along the way, he realized that what he was building was bigger than just content, it was a business. However, the transition to becoming a full-fledged business owner and CEO came with its own challenges.

    He emphasizes the importance of knowing when to make these shifts and prioritizing your well-being in the process. He says, “You have to take care of your mental health, define the lifestyle you want and not get caught up in the pressure to scale if it doesn’t align with your goals.”

    Get curious and don’t stop learning

    Karina Martinez, founder of DRAFTED, shares a critical insight for success while building the first Latina sports media company: “The best leaders are the most curious students, constantly learning and evolving. In the early stages of building a company, staying endlessly inquisitive is crucial — read widely, listen to podcasts, attend seminars and research those you admire.”

    Curiosity and continuous learning are often overlooked by new entrepreneurs, who may be consumed by the day-to-day tasks of running a business. But to grow, you must learn constantly. This will pull you out of setbacks and open up new strategies for your business, helping you get closer to your goals.

    Uplift others along the way

    Bianca Alba, founder of This Latina Travels, launched her platform with a mission to inspire women of color to explore the world. For Alba, this journey is about creating a supportive community where we uplift one another. “If we stopped seeing each other as competition, I truly believe all our businesses would succeed. We each bring something new to the table,” she says.

    And I wholeheartedly agree with her. We often believe business and entrepreneurship take us far away from our values, but as Hispanic entrepreneurs, our identity and the values we carry from our community — such as unity and uplifting one another — are what truly make us grow stronger.

    Related: Winning Strategies Behind Effective Hispanic Heritage Month Campaigns

    Say yes to new challenges

    Nadine Ramos, CEO and founder of Lasio and Blessed Bananas, shares that saying yes to those new challenges is what has taken her to where she is now: “Become the type of person who says ‘yes’ to new challenges. When I say yes to challenges, I’m really saying yes to myself, to growth and to betting on myself.”

    Ramos first introduced Brazilian keratin treatments to the U.S. with her business with no financial support, connections or experience and later founded her second company, Blessed Bananas, to push the boundaries of haircare by blending nature and science with banana oil-based products. For Ramos, embracing new challenges is key to unlocking growth and arriving where you want to go.

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    Alejandra Rojas

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  • This Minimalist Lamp Lets You Pick From 16 Million+ Lighting Colors for Maximum Productivity | Entrepreneur

    This Minimalist Lamp Lets You Pick From 16 Million+ Lighting Colors for Maximum Productivity | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Did you know that the lighting in your company and home office can affect your productivity as well as your mental health? It’s probably not surprising then that the typically harsh overhead lighting doesn’t do you any favors.

    If you want to create a more productive or upbeat work vibe, whether you’re in the office or working from home, this sleek corner floor lamp can help. It arrives with more than 16 million lighting colors, multicolor lighting effects, and a handy remote control for only $59.97 (reg. $149). This offer is only valid until the end of the day.

    The easiest upgrade for your office

    This floor lamp fits comfortably in the corner of your company office space, living room, and home office, taking up little floor space thanks to its minimalist design. It also arrives in a sleek black metal construction that blends in with the rest of your office or home decor, while its weighted rubber bottom provides a buffer between your floor.

    Since it comes with more than 16 million colors to choose from and 300+ multicolor effects, what color will you select for your workday?

    It utilizes soft-whtie integrated LEDs for more ambient lighting, but you can choose blue if you’re dealing with numerous administrative tasks and need complete focus. If you’re a solopreneur trying to develop a new business strategy, select yellow to get your creative juices flowing. When you’re ready to change the vibe, the included remote control lets you conveniently shuffle between all options to find the proper lighting for your workday needs.

    Improve your daily productivity with a quick change in your lights.

    Add this minimalist corner floor lamp with 16+ million light colors to your office for just $59.97. You have until the end of today, September 29 at 11:59 PM Pacific, to scoop up this deal.

    StackSocial prices subject to change.

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    StackCommerce

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  • How Entrepreneurship Saved Me When I Hit Rock Bottom | Entrepreneur

    How Entrepreneurship Saved Me When I Hit Rock Bottom | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Imagine dedicating your entire childhood to one dream, only to watch it crumble just as you’re about to achieve it. That’s exactly what happened to me when my lifelong goal of becoming a professional soccer player fell apart at 19. What felt like a devastating life crisis turned out to be the push I needed toward a career as an entrepreneur.

    I was born in Miami, but when my family moved to Hyderabad, India when I was 5, it introduced me to a completely new world. School was never really my thing; soccer was my true calling. At 14, my passion caught the attention of India’s national team manager, and I got a chance to train with one of the top German teams. It was a huge opportunity, but the reality of adapting to a new culture at such a young age was overwhelming.

    My soccer journey continued at Ellesmere College in the U.K., where I played for the varsity team. But despite all the hard work, a professional contract eluded me. The alternate path took me to play soccer at Monroe College in the U.S. Though we won the NJCAA Division I national championship, I often found myself on the sidelines, realizing that I wasn’t good enough to go pro. It was a devastating blow.

    The day I accepted that my dream of becoming a professional soccer player wouldn’t come true is seared into my memory. It felt like my world was falling apart. Everything I worked for was gone. I felt directionless and unmotivated. I had hit rock bottom. But then I found a new path at Babson College, where I continued to play NCAA Division III soccer and where I joined eTower, an entrepreneurial living community that reignited my passion for building and creating ventures. It not only gave me a renewed sense of purpose but also helped me overcome that feeling of not being good enough.

    Surrounded by people who were just as driven as I was, I launched Kickstart Sports, a consulting business helping athletes in India find opportunities in Europe and the United States. The pandemic cut that venture short, but it opened up new opportunities. In 2020, I worked at Compstak, a real estate data company, took on a role at a real estate hedge fund in China, and ran a VR/AR sneaker startup. All of these experiences eventually led me to create DesignAI, a company that leverages technology to redesign how cities are built.

    My entrepreneurial journey has been far from straightforward, filled with failures and successes, heartbreaking frustrations and rewarding celebrations. Along the way, I persevered and pivoted. Here are three key lessons that have shaped my journey and how you can apply them to yours, even in the face of feeling like you’re not good enough.

    Related: How to Get Comfortable Being Uncomfortable, No Matter Your Age — Lessons for Entrepreneurs

    1. Rebuild confidence and find a new purpose

    When my soccer career ended, it felt like I’d lost a big part of myself. I had to rebuild my confidence from scratch. This wasn’t about finding just another job; it was about rediscovering who I was outside of soccer. I threw myself into new activities — rugby, student organizations, networking with people from different backgrounds. This exploration was crucial in helping me find a new sense of purpose, which eventually led me to entrepreneurship.

    My advice: Actively seek out new experiences, even when it’s uncomfortable. You’ll discover what truly excites you, what motivates you and what you excel at.

    2. Build and leverage a strong support system

    During this tough transition, I learned just how important a solid support system is. I reached out to mentors, leaned on friends who understood my struggles and even found therapy incredibly helpful. This network became my lifeline, offering emotional support and practical advice. One thing I did that worked really well was sending monthly updates to my mentors and key connections. It kept me accountable and made sure I stayed on their radar for opportunities.

    My advice: Build a support system with people who can challenge you, support you and help you see things from different angles. And, most importantly, keep those relationships alive, because they will continue to provide the support and feedback you need to push through adversity.

    Related: I Couldn’t Sleep. I Obsessed Over My Failures. Then I Found the Weirdest Cure — Flyfishing?

    3. Embrace failure as a stepping stone

    The failure of my soccer dream was a harsh wake-up call, but it taught me resilience. I had to face the reality that life doesn’t always go as planned, and that’s okay. I started seeing failure as a learning opportunity, a chance to grow and pivot. Books like The Psychology of Money and The Hard Thing About Hard Things helped reinforce this mindset. I learned to reflect on my setbacks, extract the lessons and use them to guide my next steps.

    My advice: Don’t fear failure. It’s a vital part of the entrepreneurial process, and it’s what helps you refine your approach and keep moving forward. Every failure or setback is an opportunity to improve — with your venture or your career.

    When my soccer dream was dashed and I realized I wasn’t good enough to succeed down that path, I learned that resilience, a solid support system and embracing your failures are critical skills, especially for entrepreneurs. Challenges will come and the path will be messy. But if you surround yourself with the right people and refuse to back down, you can carve out your own version of success.

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    Saranga Pagadala

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  • How to Teach Kids About Money and Set Them Up for Success | Entrepreneur

    How to Teach Kids About Money and Set Them Up for Success | Entrepreneur

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    Although 83% of U.S. adults said parents are the most responsible for teaching their children about money, 31% of American parents never speak to their kids about the topic, according to a survey from CNBC and Acorns.

    Last week, the subject came up on Northwestern Mutual’s A Better Way to Money podcast, which featured social media star and owner of Stur Drinks Kat Stickler and Northwestern Mutual vice president and chief portfolio manager Matt Stucky.

    “I love and respect my parents, but we didn’t really talk about money ever — I never saw them talk about money,” Stickler told Stucky during the conversation. “It was taboo. It wasn’t brought up once.”

    Related: Members of Every Generation Have Side Hustles — But They Don’t Spend Their Earnings the Same Way. Here’s the Breakdown.

    According to Stucky, parents can instill strong money management skills like any other good habit.

    “It just takes a lot of repetition — things like saving, investing,” Stucky said. “I’m not going to teach my 4-year-old about investing, but just the idea of if I save a dollar, that means I can spend it down the road on something that I really want. That takes a while to sink in.”

    Money might not have been a regular topic of discussion while Stickler was growing up, but the entrepreneur says her mother did show her the value of a dollar in other ways: repurposing old jeans into shorts or empty butter tubs into containers for school lunch.

    In addition to talking to their kids about money, parents can lead by example when it comes to smart financial decisions.

    “There are new risks that are now in the equation of being a parent,” Stucky said. “Things like, What if something happens to me; what if I can’t work anymore? How does that impact my child’s financial life?“

    Navigating those uncertainties means planning for big-ticket items, according to Stucky. Stickler, who has a young daughter, said she’s already taken some key steps to secure her future: setting up a will complete with a month-by-month timeline and establishing funds for healthcare and school — and even one for clothes and toys.

    Related: What Your Parents Never Taught You About Money

    According to Stucky, parents should leverage today’s circumstances for tomorrow’s success.

    Stucky recommends setting up a 529, to which you can contribute funds for education, and a Roth IRA for your child.

    “[With a Roth IRA], you are able to contribute on their behalf up to the child’s earned income amount or the current contribution limits of $7,000, and the dollars come out tax-free after age 59 ½ or if they need to use it for a qualifying life event,” Stucky explains. “It’s a way to set up your children for their retirement, as well as support generational wealth.”

    Parents might also consider a Uniform Transfer to Minors Account (UTMA), which has no limit on the amount that goes in and allows them to retain control until their kids reach 18-21, depending on where they live, Stucky says.

    Related: Shark Tank’s ‘Mr. Wonderful’ on Teaching Kids About Money: ‘Put Their Noses In It, Like You’re Training a Puppy’

    Finally, Stucky recommends the “often overlooked option” of permanent life insurance for your child.

    “The policy will pay a death benefit someday so long as the required premiums are paid,” he explains. “In addition, policies accumulate cash value, which your child could access during their lifetime.”

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    Amanda Breen

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  • Unlock Business-Boosting Perks With a $15 Sam’s Club Membership | Entrepreneur

    Unlock Business-Boosting Perks With a $15 Sam’s Club Membership | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    For entrepreneurs and small-business owners, managing expenses and maximizing value are key to staying competitive. A Sam’s Club membership can help streamline that process with access to a wide range of products and services designed to save you both time and money.

    Whether you’re stocking up on office supplies, groceries, or other business essentials, Sam’s Club offers deals that make it easier to stretch your budget without compromising on quality. You can get a year-long Sam’s Club membership on sale for just $15 until September 27.

    One of the major benefits of a Sam’s Club membership is access to bulk purchasing options, allowing you to buy in larger quantities at lower prices — ideal for businesses that need to keep their shelves stocked or regularly buy supplies in volume. On top of that, Sam’s Club offers value on everything from electronics to furniture, helping you furnish your workspace or upgrade tech without breaking the bank.

    For those looking to get even more out of their membership, Sam’s Club provides value-added services like tire and battery care, optical and pharmacy services, and discounts on travel and entertainment. These perks go beyond shopping, offering practical solutions that support both your personal and professional life.

    A Sam’s Club membership also provides convenience, with options for online shopping and curbside pickup, making it easier to get what you need without spending time navigating the aisles.

    For business owners looking to increase their purchasing power and access a range of benefits, a Sam’s Club membership is a smart investment that delivers value year-round, and it’s available as an auto-renew plan for just $15 through September 27.

    StackSocial prices subject to change.

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    StackCommerce

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  • Her T-Shirt Side Hustle Led to a DM From Levi’s and $400M | Entrepreneur

    Her T-Shirt Side Hustle Led to a DM From Levi’s and $400M | Entrepreneur

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    This Side Hustle Spotlight Q&A features Michelle Wahler, co-founder and former CEO of activewear brand Beyond Yoga. Wahler launched Beyond Yoga with Jodi Guber Brufsky in 2006. Years later, Levi’s reached out to Wahler via LinkedIn direct message, ultimately acquiring the company for $400 million in 2021. Under Wahler’s leadership, Beyond Yoga achieved 19% year-over-year growth and surpassed $115 million in revenue in 2023. Responses have been edited for length and clarity.

    Image Credit: Greyson Tarantino. Michelle Wahler.

    What was your day job or primary occupation when you started your side hustle?
    After graduating from the University of Florida with a degree in graphic design, I moved to New York to work in publishing, originally at People magazine and later Harper’s Bazaar. It was during that time that I started drawing illustrations of my friends, which I would put on T-shirts to give as birthday presents.

    Related: The Side Hustle She Worked on in a Local Starbucks ‘Went From Nothing to $1 Million.’ Now It Will Make Over $30 Million This Year.

    This hobby of mine ultimately turned into a company I called Unsweetened, with clothing and accessories featuring illustrations of women — in what I viewed as an “un-sugar-coated” version of them.

    Where did you find the inspiration for your side hustle?
    [At my magazine jobs], I got a firsthand look at the photoshopping that goes on in the industry. Both jobs were incredible experiences, but they shed light on the unrealistic expectations the media was putting into the market and minds of their consumers. My entire life, I have watched incredible, smart, beautiful women not see themselves as they are and try to conform to a singular idea of beauty. While this frustration was brewing, I struggled to make ends meet, working long hours for little pay but gaining loads of invaluable experience! At the time, my best friend and roommate’s birthday was coming up, and since I didn’t have the means to buy her something great, I decided to make her a birthday present — I sketched her and put the illustration on a T-shirt.

    All my friends loved it, so for the next year, everyone got one of these unique drawings of themselves on a T-shirt. These illustrations celebrated them for who they were — curves, careers and fun! I called it the “unsweetened” version of themselves, and before I knew it, I started selling them. It felt so fulfilling to be doing something that I loved while simultaneously promoting body positivity and self-confidence from within.

    Related: They Started a Home-Based Side Hustle Earning Up to $20,000 a Month — and It’s Still Growing: ‘Will Never Get Old’

    What were some of the first steps you took to get your side hustle off the ground?
    At People, I had a cubicle right in front of the publisher — a high-traffic cube! — and I put all my sketches on the wall. People started asking me to make them for them for their friends, and the next thing I knew, I was buying a T-shirt press, getting a wholesale license, purchasing T-shirts and printing and packing them in my shared apartment after my roommate went to bed.

    The T-shirts were a hit, and I started spending all my free time working on Unsweetened. I sold the shirts at holiday bazaars and craft shows and eventually got a booth at the New York City Gift Show and the Los Angeles Gift Show. Ultimately, I left New York City with the intention of making a full run of Unsweetened on the West Coast; however, things quickly changed upon my arrival.

    What led you to decide to transform the side hustle into full-time business Beyond Yoga?
    I moved to California and was very quickly introduced to Jodi [Guber Brufsky], who would become my future business partner. I instantly fell in love with the mission of Beyond Yoga, put Unsweetened on hold and went full steam ahead building Beyond Yoga — a brand that would eventually permanently change industry standards and expectations. These days, size inclusivity is a given for a new brand starting out, but this was just not the case 20 years ago when we started building Beyond Yoga. It’s really something that we pioneered, and I’m proud to be a big part of that movement.

    Related: This 26-Year-Old Dental Student Spent $25 to Start a Side Hustle That Can Earn $500 for Just a Few Hours of Work: ‘There Is Nothing More Satisfying’

    Image Credit: Courtesy of Beyond Yoga

    The idea of creating a line of clothing that celebrates women of all shapes and sizes was very exciting to me. After meeting Jodi, I shared some of my ideas for the business and the product. From that point on, I spent the next 18.5 years building Beyond Yoga from an idea to a global brand, employing hundreds of people (directly and indirectly), driving over half a billion in revenue, and running a profitable business without taking on any additional funding.

    What were some of the biggest challenges you faced while building Beyond Yoga, and how did you navigate them?
    Early on while building Beyond Yoga, everything was a challenge! Getting into stores and securing trusted wholesale partners, learning the ins and outs of the business, teaching myself everything on the fly and building the team from the ground up. It was a lot of work, but it was so rewarding and a time in my career where I learned many valuable lessons and skills.

    Some of the biggest challenges I faced included understanding fabric shrinkage and how to apply it to a pattern, figuring out the ERP, teaching myself merchandising and forecasting, hiring and firing, learning how to delegate — the list goes on and on.

    Related: This Couple’s Weekend Side Hustle Began With a $50 Facebook Marketplace Purchase — Now It Earns Millions of Dollars a Year: ‘You Don’t Need Money to Start’

    It was a long journey, and in the early days, we were a very lean and green team. We did absolutely everything ourselves, and there was a lot of learning to be done. Things started shifting about five years into the business, which is also around the time of one of my most impactful hires: our COO/CFO. Having him on board helped give me more comfort around investing in our team and leveling up by bringing on more experienced professionals.

    Image Credit: Courtesy of Beyond Yoga

    What was the experience of growing the company like over the years? What were some highlights?
    Growing Beyond Yoga into the company it is today was no small feat, but it’s something I’m so incredibly proud of. Even though we began investing more aggressively over the years, we always ran the business for growth, investing every penny back into the business. Once we reached around $20 million, we thought it might be time to take on investors. After learning a few valuable lessons, we took ourselves off the market and decided to focus on profits and controlling our destiny.

    A noteworthy milestone was when I discovered Space Dye, which became the backbone fabric of the company. It was a game changer — so soft, yet durable with the perfect stretch and recovery. It quickly became a fan favorite and is still a huge part of the Beyond Yoga collections today. I love that an exploratory fabric meeting in 2013 led to so much growth and became a pillar for the brand. My love of fabrics gave way to a style revolution that transformed the activewear landscape that still continues to be emulated today.

    Another highlight during my career was becoming a mom, when I learned to balance work, love, family and friends. It was also where Beyond the Bump was born. Becoming a mom and seeing my friends and peers go through this transition helped inspire the creation of our Beyond the Bump line. After being so disappointed in the lack of comfortable clothes for women during and after pregnancy, the only way I was going to find options I liked was if I designed them myself, so I did. This ended up becoming one of our most successful brand extensions and a great way to introduce new customers to Beyond Yoga.

    Related: She Started a ‘Fun’ Side Hustle — Then It Earned $100,000 and Became a Multimillion-Dollar Business: ‘Beyond What I Could Ever Have Expected’

    When and how did the Levi’s acquisition come about? Why was that a “full circle moment”?
    When Levi’s reached out, we were not looking to sell at that point, and honestly, I don’t think we would have sold to anyone else. I was flattered! Levi’s is an iconic brand, and after learning about its values and principles over profits mentality, I was excited to explore this opportunity.

    The more we looked into this, the more it felt like the right fit to ensure our company had a legacy that lasted beyond myself and the team. Negotiating a deal of this caliber and scale was something I’d never done before, so naturally, it was exciting. It was easily one of the biggest challenges of my career but also one of my greatest accomplishments. It was a unique experience, and I am grateful to have had the opportunity to learn this side of the business.

    Image Credit: Courtesy of Beyond Yoga

    Throughout the entire process, from starting my own business to negotiating the terms of one of the industry’s biggest female-led athleisure sales to date, I stayed true to myself, our shareholders and the company I poured my heart into over the years, which I wouldn’t trade for anything.

    Related: This Former Model Used Her Personal Savings to Start a Thrifty Side Hustle — Then Taylor Swift Became a Repeat Patron: ‘People Really Responded’

    What’s your advice for others hoping to start successful side hustles or full-time businesses of their own?
    My biggest piece of advice is to make sure you’re doing it for the right reasons. Do it because you’re passionate, do it because you want to create and give it your all, do it because you think you’ve solved a problem that will benefit people, or because you’ve created a better version of something that already exists.

    Once you’ve figured out what you’re going to do, get started. Don’t wait for the perfect moment — it won’t come! Sometimes, you just need to jump right in.

    This Women Entrepreneur® article is part of our ongoing series highlighting the stories, challenges and triumphs of running a business as a woman.

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    Amanda Breen

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  • Best US Cities to Start a Business, Entrepreneurship: Report | Entrepreneur

    Best US Cities to Start a Business, Entrepreneurship: Report | Entrepreneur

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    What city is best for starting your business? While several factors should play into a decision, a new report from fintech company SumUp has identified the top 10 for entrepreneurship based on tax data, the number of millionaires in the city, and even Google searches.

    New York topped the list because of the opportunities it offers across industries, from tech to fashion, and its 4% sales tax, which was the lowest of the group. New Yorkers also frequently Google “how to get rich” and “how to make it in business,” the study found. The city also offers access to over 30 WeWork coworking locations, the most of all the cities in the report, which theoretically could help startup employees collaborate.

    Related: Worried About AI Stealing Your Job? A New Report Calls These 10 Careers ‘AI-Proof’

    Chicago came in at No. 2, with SumUp researchers highlighting its 120,500 millionaires and high interest in entrepreneurship through tracked Google searches. They also found that Chicago stood out for finance startups.

    Rounding out the top three was Miami, “where the weather is warm and taxes are low,” according to the study. Travel, tourism, and commerce startups thrive in this city, which has 0% personal income and capital gains tax.

    Related: These Are the Top 15 Jobs With the Highest Entry-Level Pay

    Here’s a complete list of the top ten cities for entrepreneurship, according to the report.

    1. New York

    Number of millionaires: 349,500

    Personal income tax – highest income: 10.90%

    Sales tax: 4.00%

    2. Chicago

    Number of millionaires: 120,500

    Personal income tax – highest income: 4.95%

    Sales tax: 6.25%

    3. Miami

    Number of millionaires: 35,300

    Personal income tax – highest income: 0.00%

    Sales tax: 6.00%

    4. Los Angeles

    Number of millionaires: 212,100

    Personal income tax – highest income: 13.30%

    Sales tax: 9.50%

    5. Dallas

    Number of millionaires: 68,600

    Personal income tax – highest income: 0.00%

    Sales tax: 6.25%

    6. Austin

    Number of millionaires: 32,700

    Personal income tax – highest income: 0.00%

    Sales tax: 6.25%

    7. Houston

    Number of millionaires: 90,900

    Personal income tax – highest income: 0.00%

    Sales tax: 6.25%

    8. Seattle

    Number of millionaires: 54,200

    Personal income tax – highest income: 0.00%

    Sales tax: 6.50%

    9. Washington

    Number of millionaires: 28,300

    Personal income tax – highest income: 10.75%

    Sales tax: 6.00%

    10. Boston

    Number of millionaires: 42,900

    Personal income tax – highest income: 9.00%

    Sales tax: 6.25%

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    Sherin Shibu

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  • It’s Your Last Chance to Join Costco for $60 and Maximize Your Business Spending | Entrepreneur

    It’s Your Last Chance to Join Costco for $60 and Maximize Your Business Spending | Entrepreneur

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    Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

    Building your own business is expensive, and it only keeps growing in cost as you expand. Just outfitting your employees with the necessary office supplies (excluding technology) costs anywhere from $922 to $1,106 per employee.

    If you’d like to cut those costs down or shop more smartly, it may be wise to consider investing in a Costco Gold Star Membership, especially since it’s priced at only $60 for one year. You’ll even receive a $20 Digital Costco Shop Card* with your purchase, but you’ll have to act now before the price goes up for good.

    Find office supplies, food, and tech at great values.

    Costco operates over 500 warehouses nationwide that stock bulk merchandise from brand-name snacks and pre-made meals to brand-name office supplies and technology. With its variety of products, you’ll find that Costco is the ultimate one-stop shop for your business.

    If you’re shopping at a brick-and-mortar location, don’t forget to take advantage of Costco’s additional services! Drop your car at the Costco Tire Center to have brand-name tires installed while you’re restocking the company drink fridge or office supplies. Pro tip: if your business has recently hit new revenue or growth goals, consider grabbing Costco’s Orange Dreamsicle Cheesecake to show your appreciation to your employees.

    Or, stop by the Costco Gas Station to fill your vehicle with gasoline after checking off your restocking list. If you’re frequently traveling for work, the money you save on gas could just pay for your Costco Gold Star Membership.

    Deals aren’t limited to Costco’s physical warehouses, either. As a Costco Gold Star Member, you can also enjoy savings on select items on Costco.com. Depending on your location, you could get two-day delivery or even same-day delivery to your home or business for certain purchases.

    Maximize your company’s budget by shopping at Costco.

    Whether you’re shopping for snacks for your office pantry, tech, or supplies like pen and paper, let Costco be your go-to destination.

    New members (and former members whose memberships expired more than 18 months ago) can get a 1-year Costco Gold Star Membership for just $60. Once you’ve signed up, you’ll receive your $20 Digital Costco Shop Card* via email within two weeks. Act now, as it’s your last chance to join before the membership price goes up!

    StackSocial prices subject to change.

    *Services are provided to Costco members by third parties.

    *To receive a Digital Costco Shop Card, you must provide a valid email address at the time of sign-up. If you elect not to provide a valid email address, a Digital Costco Shop Card will not be emailed. Valid only for nonmembers for their first year of membership. Limit one per household. Nontransferable and may not be combined with any other promotion. New members will receive their Digital Costco Shop Card by email within 2 weeks of sign-up. Costco Shop Cards are not redeemable for cash, except as required by law. Digital Costco Shop Cards are not accepted at Gas Stations, Car Washes, or Food Court Kiosks. A Costco membership is $60 a year. An Executive Membership is an additional $60 upgrade fee a year. Each membership includes one free Household Card. May be subject to sales tax. Costco accepts all Visa cards, as well as cash, checks, debit/ATM cards, EBT and Costco Shop Cards. Departments and product selection may vary.

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    StackCommerce

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  • 3 Simple Tips to Unlearn Bad Self-Care Habits and Escape Burnout For Good | Entrepreneur

    3 Simple Tips to Unlearn Bad Self-Care Habits and Escape Burnout For Good | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    We all love the idea of self-care, but seriously — who has the time? A younger, hungrier, success-at-any-cost version of me would be nodding my head reading that statement. The more established, experienced, post-pandemic version of me who sits here today knows that’s just an excuse.

    Stress and busyness

    We’re culturally indoctrinated to accept chronic stress as a part of our life cycle. During that pivotal phase of life from 20-50 years of age, we juggle college exams, the pressure to land a good-paying job, moving up the ladder, balancing career ambitions against the biological clock, starting a business, being a good leader, parent, partner and friend.

    All of these pressure triggers are a natural part of life, right? Well, I can agree that they are a natural part of life, but these events don’t have to feel so stressful. They only feel that way because the foundation holding it all up isn’t as solid as it could — and should — be. Constructing and reinforcing that foundation can happen at any time, but the best time is right now.

    Our business-first culture glorifies the external face of success while often disregarding the sacrifices it took to get there. The body that carries us, and the constantly revolving mind that fuels our great ideas, they require respite. The problem is that we don’t believe we can afford to pause with purpose and still be successful. That’s because we don’t know where to look for good examples.

    Related: How Learning to Take Care of Myself Helps Me Take Care of My Business

    The hunt for a self-care role model

    In my work, I’ve had the pleasure of interviewing several women who are doing self-care right. Recently I spoke with Erica Diamond, a practiced professional who has helped countless women, including Arianna Huffington, prioritize their own well-being, first. Diamond practices yoga and meditation to calm her central nervous system. I spoke to Karena Dawn, an entrepreneur who built a fitness empire by encouraging women to work through generational trauma through movement. These are just a few of the women who are showing us a better way to function in a world where overwhelm is normalized.

    Unlearning bad habits

    Before adopting the self-care practices we see others emulating around us, there’s a deeper job to do. We have to unlearn the bad habits we’ve collected over a lifetime. This can especially be true for women, having learned from our mothers that taking care of others comes first.

    If you could time travel and ask a housewife in the 1950s what her self-care routine was, she’d likely tell you, “It’s called Mother’s Day.” Incidentally, Anna Jarvis’ campaign to recognize Mother’s Day in the U.S. was funded by a department store owner. The business sector co-opted the holiday, and Jarvis spent the rest of her life railing against its commercialization.

    The moral of the story is that when a holiday that was created to show appreciation for the most selfless people in our lives gets exploited as a business opportunity, then our cultural priorities deserve a second look. It’s time to take back taking care of ourselves.

    Related: Self-Care Isn’t Selfish — It’s Essential for Sustaining High Performance. Here’s How to Avoid Burning Out.

    3 self-care tips to avoid overwhelm

    Overwhelm is typically the entry point into a self-care journey. It’s the chronic fatigue, the inability to shut down, snapping at people for no reason. If you run a business then you know what it feels like. The good news is that you can incorporate practices that will bolster your ability to move through potential stressors with more grace, and with practice, avoid overwhelm altogether.

    • Stop making excuses: If you’re experiencing overwhelm, don’t wait to address it. This can lead to more serious problems down the road. Face it now and take one small action to address it.
    • Practice mindfulness: This is a fancy way of saying “be present.” Meditation has been scientifically proven to reduce stress levels, and it’s a common practice among burnout recoverees. Journaling is another great way to center yourself, and it’s helped me tremendously over the years.
    • Move more: Yoga, stretching, swimming, jogging and walking in nature are all effective ways of releasing pent-up overwhelm healthily. Studies show that once you get into a routine with movement, you’ll be better able to manage stressful events without succumbing to overwhelm.

    From self-care shame to shameless self-care

    The voices promoting our need for self-care have never been louder, and that’s a good thing. However, it also means that self-care has become a double-edged sword. We’re almost being shamed into it.

    If you’re an entrepreneur and you’ve been interviewed, no doubt the “What’s your self-care routine?” question has been raised. Knowing what it takes to run a business, balance relationships and do and be all the things, it wouldn’t surprise me if half of us weren’t lying through our teeth about our self-care habits.

    We have to really step back and look at how we plan our day. Time is currency, and being busy doesn’t mean we’re important or even doing important things. When we see the signs of burnout, start a conversation. We need to do a better job of supporting balanced lifestyles among our professional peers.

    Related: 5 Self-Care Habits of Every Successful Entrepreneur

    Find what works for you

    There are a billion methods, books, podcasts and workshops designed to help you adopt a self-care practice. The problem is that we’re all individuals, so there’s no perfect formula for the masses. Finding what works for you starts with unlearning the behaviors that don’t consider your well-being and reversing the cycle. Then, you just have to try on different self-care hats and see what fits.

    If something works for a while, know that it might not work the same way in three years. Pivot, but don’t give up. Self-care isn’t a cookie-cutter thing. One size does not fit all. It’s personal, and it’s an ever-evolving, ever-integrative process. Start with what’s doable for you now. A solid self-care foundation that will help you live and work more sustainably starts with one achievable step at a time.

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    Ginni Saraswati

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