Tag: Linda Yaccarino

Hugging Face’s new robot is the Seinfeld of AI devices

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Hugging Face’s new programmable Reachy Mini bots launched this week. The AI robots are open source, Raspberry Pi-powered, and come with cartoonish antennae and big googly eyes. They don’t do much out of the box. And that’s kind of the point.

Today, on TechCrunch’s Equity podcast, hosts Kirsten Korosec, Max Zeff, and Anthony Ha dig into the launch of Reachy Mini, which pulled in a surprising $500,000 in sales in its first 24 hours. As open source companies like Hugging Face explore physical products, Kirsten and Max agree that Reachy Mini might be the Seinfeld of AI hardware: the bots might do nothing in particular, but they’re still captivating.

Listen to the full episode to hear more news from the week, including:

Equity will be back next week, so stay tuned!

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday.

Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod.

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Kirsten Korosec, Maxwell Zeff, Anthony Ha, Theresa Loconsolo

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July 11, 2025
A year after Musk’s takeover, X says an average user spends 32 minutes per day on the platform | TechCrunch

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On the eve of the one-year anniversary of Musk taking over Twitter (now X), the company published a retrospective blog post examining how it has fared under the new management. There are a lot of numbers in the post, but one that sticks out is a claim that an average user spends 32 minutes on the platform.

X’s CEO Linda Yaccarino said in a blog post that overall users spend 7.8 billion active minutes every day. It’s hard to make out what “active minutes” means. However, it’s lower than the 8 billion active minutes Musk tweeted about last year. Similarly, the figure of 1.5 million sign-ups per day is also lower than Musk’s 2 million per day sign-up figure from a year ago. In other words, X is growing at a slower pace and engagement is slowly declining.

The social network noted that Premium users are spending three times longer on X than non-paying users. That’s not surprising given X is incentivizing a set of eligible premium users for a payout. Last month, the company claimed that it had paid $20 million to creators, and that figure in the blog post is unchanged.

X’s figures differ a bit from reporting by various analytics companies. Apptopia said that the users who use both Threads and X spent 23.8 minutes and 31.1 minutes per day respectively when Meta launched the former. However, those figures have gone down to 3.7 minutes and 16.9 minutes respectively. The firm added that U.S.-based X users were spending 20.6 minutes per day on average in September.

Yaccarino also mentioned that “half a billion of the world’s most informed and influential people” are coming to the platform every month. In September, Musk mentioned that the social network had 550 million monthly active users. So no change there.

While Yaccarino didn’t mention daily active users (DAUs) in the blog post, she recently mentioned that the platform has around 245 million DAUs. According to SensorTower (via The Wall Street Journal), X’s daily active users in September 2023 have fallen by 16% as compared to October 2022.

Intriguingly, X also boasted about providing free API access to The Metropolitan Transportation Authority (MTA) of New York and the National Weather System. However, this move only came about when these accounts decided to either limit or end their update stream after the company discontinued its free API. The company also famously killed third-party Twitter apps by changing its API terms earlier this year.

With the new blog post, X is trying to paint a rosy picture claiming that advertisers are returning to the platform and the company is engaging with different groups to ensure users’ safety. However, Reuters reported earlier this month that ad revenue earned by the platform is on the decline.

While the company talked about its future plans, including facilitating payments, it didn’t expand much on its work in the Trust & Safety area. Regulators around the world are not happy with X’s efforts around battling CSAM and misinformation. The blog post also crucially didn’t talk about how the platform plans to work on election integrity given both the U.S. and India have major elections coming up next year.

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Ivan Mehta

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October 27, 2023
Twitter’s Linda Yaccarino Pushes Back At Claim She Is ‘CEO In Name Only’ Under Elon Musk

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Linda Yaccarino on Wednesday waved off the suggestion that she is “CEO in name only” at Elon Musk’s X, the platform formerly known as Twitter.

In a live interview at the Code Conference in California, CNBC’s Julia Boorstin told Yaccarino that some question her authority at X while Musk, the platform’s owner, continues to oversee its product team. Boorstin contrasted this with Meta, whose product team reports to CEO Mark Zuckerberg.

“There has been speculation that you are in more of a COO role or a placebo role as CEO in name only,” Boorstin said.

“Yeah, not nice,” replied Yaccarino, who’s now 100 days into the job.

“[Musk] runs product. He runs technology. He leads a team of exceptionally talented engineers, and who’s kidding who? I don’t care what the structure is at Meta, but who wouldn’t want Elon Musk sitting by their side running product?”

The chief executive was also asked about Musk’s suggestion that the platform will start charging all X users a monthly fee, and whether she was involved in the proposal.

“Could you repeat?” Yaccarino replied, pausing at the question.

“He said that’s the plan. So did he consult you before he announced that?” Boorstin said.

“We talk about everything,” Yaccarino answered, without elaborating.

But this wouldn’t be the first time that Musk’s words have taken Yaccarino by surprise.

According to a story published Wednesday by The Financial Times, Musk jumped the gun in May when he publicly announced that X had hired a new female CEO, without providing a name.

Though Yaccarino and Musk had privately reached an agreement for her to take the role, she’d reportedly told him that she was waiting to inform her then-employer, NBCUniversal, of the move. His surprise announcement immediately led to speculation that Yaccarino had been named to the post.

In another moment of apparent divergence, Musk recently made headlines for threatening to sue the Anti-Defamation League, despite Yaccarino and ADL CEO Jonathan Greenblatt both speaking positively of a meeting they’d had just days prior.

“ADL seems to be responsible for most of our revenue loss,” Musk said earlier this month, suggesting that the organization had scared off advertisers with claims that the platform hosts hateful content.

At Code, Yaccarino addressed the controversy, saying: “I wish that would be different. We’re looking into that.” She also said the company is making progress on fighting hate.

This comes after prominent Jewish leaders published an open letter saying X “represents one of the largest dangers to Jews in years.”

And earlier at the Code Conference, Yoel Roth — the former head of trust and safety at Twitter — argued that X isn’t doing enough to curb hate.

He also had a warning for the new CEO.

“Look at what your boss did to me,” said Roth, who went into hiding last year to avoid an internet mob after Musk baselessly accused him of supporting child sexualization. “I hope she is thinking about what those risks are and what she might face.”

Yaccarino insisted that things have changed since Roth was part of the platform.

“It’s a new day at X,” she said at Code. “I work at X. He worked at Twitter. X is a new company, building a foundation based on free expression and freedom of speech. Twitter at the time was operating on a different set of rules as set by himself, different philosophies and ideologies that were creeping down the road of censorship.”

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September 28, 2023
Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business

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New York
CNN
—

At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.

The nonprofit news watchdog Media Matters for America documented in a report published Wednesday that ads for a host of mainstream brands have been run on the account, which has shared content celebrating Hitler and the Nazi Party.

Ads for brands including Adobe, Gilead Sciences, the University of Maryland’s football team, New York University Langone Hospital and NCTA-The Internet and Television Association were run alongside tweets from the account that had garnered hundreds of thousands of views, CNN observed.

Spokespeople for NCTA and pharmaceutical company Gilead said that they immediately paused their ad spending on X after CNN flagged their ads on the pro-Nazi account.

“We take the responsible placement of NCTA ads very seriously and are concerned that our post about the future of broadband technology appeared next to this highly disturbing content,” NCTA spokesperson Brian Dietz said in a statement, adding that the organization had opted into X’s brand safety measures including keyword restrictions and limiting its ad placement to the “home feed of target audiences.”

“Brand safety will remain an utmost priority for NCTA, which means suspending advertising on Twitter/X for the foreseeable future and heavily limiting NCTA’s organic presence on the platform,” Dietz said.

A spokesperson for Gilead said the company will pause its ad spending while X investigates the issue.

Jason Yellin, University of Maryland’s associate athletic director, expressed concern about the placement of the football team’s post on the account and said Maryland Football has not spent money on advertising on X since 2021, meaning X may have promoted the post despite it not being a paid ad.

A spokesperson for NYU Langone said in a statement that the hospital was “completely surprised by this and are extremely concerned with any appearance of our advertising and brand next to obviously objectionable content that promotes hatred,” adding that it expects its advertising partners to “act responsibly.”

X did not immediately respond to a request for comment from CNN. Hours after the Media Matters report was published Wednesday morning and CNN observed additional brands’ ads running on the account, the account appeared to be suspended.

Adobe did not immediately respond to requests for comment from CNN.

The issue comes as X has been trying to lure advertisers back to the platform after many left in the wake of Elon Musk’s takeover of the company last fall over concerns about content moderation, mass layoffs and general uncertainty over the platform’s direction. Musk said last month that the company still had negative cash flow because of a nearly 50% drop in its core advertising revenue.

Yaccarino — who joined the company in June, just ahead of a major rebrand from Twitter to X — told CNBC in her first public interview as chief executive last week that many of the platform’s advertisers have returned and that the company is “close to break-even.” She touted the company’s “freedom of speech, not freedom of reach” policy, which aims to limit the reach of so-called lawful but awful content on the platform and to protect brands from having their ads appear alongside such content.

X last week said it had rolled out additional brand safety controls for advertisers, including the ability to avoid having their ads show next to “targeted hate speech, sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs.” In addition to human content moderation reviewers that monitor for content that violates the platform’s rules, X says it has automated software that determines where and how ads are placed on the platform.

“Your ads will only air next to content that is appropriate for you,” Yaccarino said during last week’s interview.

But Wednesday’s report suggests that the company still has work to do if it wants to avoid monetizing, and placing ads alongside, objectionable content. “Media Matters and other observers have documented how X has remained a dangerous cesspool of content, especially for advertisers,” Wednesday’s report states. Media Matters says it has also documented instances of brands’ ads being placed next to content from Holocaust denial and white nationalist accounts.

While she did not publicly comment on the ads appearing alongside pro-Nazi content, Yaccarino did post on X Wednesday that, “Sensitivity Settings is live globally in the X Ads Manager — making it even simpler for all advertisers to find the right balance between reach and suitability.”

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August 2, 2023
EU launches probe into disinformation campaigns as X says ‘hundreds’ of Hamas-affiliated accounts removed | CNN Business

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London
CNN
—

X says it has removed “hundreds of Hamas-affiliated accounts” and taken down thousands of posts since the attack on Israel by the Palestinian militant group, even as the European Commission formally opened an investigation into X after a previous warning about disinformation and illegal content on its platform linked to the Israel-Hamas war.

The platform, formerly known as Twitter, was given 24 hours by the European Union earlier this week to address illegal content and disinformation regarding the conflict or face penalties under the bloc’s recently enacted Digital Services Act.

CEO Linda Yaccarino responded to EU official Thierry Breton in a letter dated Wednesday that she posted to X. She said the company had “redistributed resources and refocused internal teams who are working around the clock to address this rapidly evolving situation.”

“There is no place on X for terrorist organizations or violent extremist groups and we continue to remove such accounts in real time,” Yaccarino wrote.

“X is… addressing identified fake and manipulated content during this constantly evolving and shifting crisis,” she added. The platform had “assembled a leadership group to assess the situation” shortly after news broke about the attack, Yaccarino said.

European Union officials are now assessing X’s compliance with the DSA and have asked the company to start responding to investigators by as early as Oct. 18.

The probe covers X’s “policies and practices regarding notices on illegal content, complaint handling, risk assessment and measures to mitigate the risks identified,” the Commission said in a release.

“X is required to comply with the full set of provisions introduced by the DSA since late August 2023,” the release added, “including the assessment and mitigation of risks related to the dissemination of illegal content, disinformation, gender-based violence, and any negative effects on the exercise of fundamental rights, rights of the child, public security and mental well-being.”

X didn’t immediately respond to a request for comment. Beyond X, European officials have sent similar warnings to Meta and TikTok in recent days.

The announcement did not name the Israel-Hamas war. But this week, EU officials sent a letter to X owner Elon Musk warning that if an investigation finds that the company had failed to meet its legal obligations in connection with content about the war, it could face steep penalties, including billions in fines.

A slew of mischaracterized videos and other posts went viral on X over the weekend, alarming experts who track the spread of misinformation and offering the latest example of social media platforms’ struggle to deal with a flood of falsehoods during a major geopolitical event.

Since the attack on Israel, Yaccarino said X had acted to “remove or label tens of thousands of pieces of content” that break its rules on violent speech, manipulated media and graphic media. It had also responded to more than 80 “take down requests” from EU authorities to remove content.

“Community Notes” — which allow X users to fact check false posts — are visible on “thousands of posts, generating millions of impressions,” she wrote.

According to Yaccarino, notes related to the conflict take about five hours on average to show up after a post is created, a revelation that could fuel concerns that fake or manipulated content is being seen by thousands — or in some cases millions — of people before being moderated.

The DSA is one of the most ambitious efforts by policymakers anywhere to regulate tech giants and companies face billions in fines for violating the act.

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August 2, 2023
X is ‘close to breakeven’ says CEO Linda Yaccarino | CNN Business

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New York
CNN
—

X CEO Linda Yaccarino, leader of the platform formerly known as Twitter, said the company is keeping an eye on new competitor Threads, despite the sharply slowing growth of the rival app from Meta.

“Threads did jump in with a ton of hype and a launch pad from their Instagram users … [but] it’s dropped off dramatically,” Yaccarino told CNBC Thursday in her first interview as CEO of the company now called X.

“But you can never, ever take your eye off any competition because they’ll continue iterating and as much as the launch has stalled, we’re keeping an eye on everything that they’re doing.”

Still, Yaccarino said X remains largely focused on its own future as the company chases profitability, and that Threads may be looking at its past.

“What we can see is that [Threads] may be building to what Twitter was — enter rebrand, enter X — and we’re focused on what X will be, and it’s an entirely different roadmap and vision,” she said.

Staving off competition from Meta’s Threads and other rival platforms is just one of the things Yaccarino is now tasked with after taking over from owner Elon Musk as X’s CEO in June. In just her first two months, the company underwent a massive rebrand from Twitter to X in hopes of transforming into an “everything app” similar to China’s WeChat, and has continued to warn of challenges reviving its core advertising business. Musk, who is now the company’s chief technology officer, has also been preparing for a cage fight with Meta CEO Mark Zuckerberg.

Yaccarino joined the company after months of turmoil caused by Musk’s takeover, including mass layoffs, controversial policy decisions and various legal battles.

But on Thursday, she doubled down on the company’s vision and explained why it retired its highly recognized brand name.

“The rebrand really represented a liberation from Twitter, a liberation that allows us to evolve past a legacy mindset and to reimagine how everyone … around the world is going to change how we congregate, how we transact, all in one place,” Yaccarino said, adding that users would soon be able to make video calls and payments through the platform.

“It’s developing into this global town square that is fueled by free expression, where the public gathers in real time,” she said.

Yaccarino said that the company is returning to growth mode after months of slashing costs through ongoing layoffs, infrastructure and office space reductions and, in some cases, allegedly holding back on paying its bills and employee severance. Twitter’s staff has shrunk from nearly 8,000 employees to just around 1,500 workers since Musk’s takeover, Yaccarino said.

“Are we hiring? Yes,” Yaccarino said. “I get to come in and shift from this cost discipline to growth … the future is bright.”

Threatening to stand in the way of that evolution are the company’s very real business challenges. Musk last month disclosed in a post that, due to a 50% drop in advertising revenue and a “heavy debt load,” the platform is still losing money. After Musk bought Twitter for $44 billion last October, the company’s value now stands around $15 billion, according to a May disclosure from a Fidelity fund.

Yaccarino, a former marketing executive with NBCUniversal, was brought on to Twitter in part to help revive its advertising business. And she said on Thursday that the company is “close to breakeven.”

“Coca Cola, Visa, State Farm is a huge partner, they’re coming back — the last bunch of weeks, continued revenue growth,” Yaccarino said.

But maintaining the ad business has been an uphill battle for the site since Musk’s takeover. Hordes of advertisers halted spending on the platform over concerns about content moderation, mass layoffs and general uncertainty about the company’s future. Musk has also defended his own controversial tweets, telling CNBC in May, “I’ll say what I want, and if the consequence of that is losing money, so be it.”

Yaccarino pointed to the company’s “freedom of speech, not freedom of reach” policy that aims to limit the reach of so-called lawful but awful content on the platform and to protect brands from having their ads appear alongside such content. X on Tuesday rolled out additional brand safety controls for advertisers, including the ability to avoid having their ads show next to “targeted hate speech, sexual content, gratuitous gore, excessive profanity, obscenity, spam, drugs.”

“I wrap my security blanket around you, my brand and my CMO, and say your ads will only air next to content that is appropriate for you,” Yaccarino said Thursday.

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August 2, 2023
Is Twitter ready for Europe’s new Big Tech rules? EU official says it has work to do

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Twitter needs to do more work to fall in line with the European Union’s tough new digital rulebook, a top EU official said after overseeing a “stress test” of the company’s systems in Silicon Valley.

European Commissioner Thierry Breton said late Thursday that he noted the “strong commitment of Twitter to comply” with the Digital Services Act, sweeping new standards that the world’s biggest online platforms all must obey in just two months.

However, “work needs to continue,” he said in a statement after reviewing the results of the voluntary test at Twitter’s San Francisco headquarters with owner Elon Musk and new CEO Linda Yaccarino.

Tony Estanguet won gold medals for canoeing in the 2000, 2004 and 2012 Olympic Games. Now, the trim 45-year-old is the face and chief organizer of the 2024 Paris Games.

German Chancellor Olaf Scholz is insisting that right-wing populism won’t gain the upper hand in his country, days after a far-right party won control of a county administration for the first time since the Nazi era.

The U.K. government’s climate advisers have slammed officials for their slow pace in meeting their net zero target and backtracking on fossil fuel commitments.

Maltese lawmakers have unanimously approved legislation to ease the the strictest abortion laws in the European Union.

Breton, who oversees digital policy, is also meeting other tech bosses in California. He’s the EU’s point person working to get Big Tech ready for the new rules, which will force companies to crack down on hate speech, disinformation and other harmful and illegal material on their sites. The law takes effect Aug. 25 for the biggest platforms.

The Digital Services Act, along with new regulations in the pipeline for data and artificial intelligence, has made Brussels a trailblazer in the growing global movement to clamp down on tech giants.

The mock exercise tested Twitter’s readiness to cope with the DSA’s requirements, including protecting children online and detecting and mitigating risks like disinformation, under both normal and extreme situations.

“Twitter is taking the exercise seriously and has identified the key areas on which it needs to focus to comply with the DSA,” Breton said, without providing more details. “With two months to go before the new EU regulation kicks in, work needs to continue for the systems to be in place and work effectively and quickly.”

Twitter’s global government affairs team tweeted that the company is “on track to be ready when the DSA comes into force.” Yaccarino tweeted that “Europe is very important to Twitter and we’re focused on our continued partnership.”

Musk agreed in December to let the EU carry out the stress test, which the bloc is offering to all tech companies before the rules take effect. Breton said other online platforms will be carrying out their own stress tests in the coming weeks but didn’t name them.

Despite Musk’s claims to the contrary, independent researchers have found misinformation — as well as hate speech — spreading on Twitter since the billionaire Tesla CEO took over the company last year. Musk has reinstated notorious election deniers, overhauled Twitter’s verification system and gutted much of the staff that had been responsible for moderating posts.

Last month, Breton warned Twitter that it “can’t hide” from its obligations after the social media site abandoned the bloc’s voluntary “code of practice” on online disinformation, which other social media platforms have pledged to support.

Combating disinformation will become a legal requirement under the Digital Services Act.

“If laws are passed, Twitter will obey the law,” Musk told the France 2 TV channel this week when asked about the DSA.

Breton’s agenda Friday includes discussions about the EU’s digital rules and upcoming artificial intelligence regulations with Meta CEO Mark Zuckerberg and OpenAI CEO Sam Altman, whose company makes the popular AI chatbot ChatGPT. But a briefing for journalists was canceled.

The DSA is part of a sweeping update to the EU’s digital rulebook aimed at forcing tech companies to clean up their platforms and better protect users online.

For European users of big tech platforms, it will be easier to report illegal content like hate speech, and they will get more information on why they have been recommended certain content.

Violations will incur fines worth up to 6% of annual global revenue — amounting to billions of dollars for some tech giants — or even a ban on operating in the EU, with its with 450 million consumers.

Breton also is meeting Jensen Huang, CEO of Nvidia, the dominant supplier of semiconductors used in AI sytems, for talks on the EU’s Chips Act to boost the continent’s chipmaking industry.

The EU, meanwhile, is putting the final touches on its AI Act, the world’s first comprehensive set of rules on the emerging technology that has stirred fascination as well as fears it could violate privacy, upend jobs, infringe on copyright and more.

Final approval is expected by the end of the year, but it won’t take effect until two years later. Breton has been pitching a voluntary “AI Pact” to help companies get ready for its adoption.

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June 26, 2023
Who Is Twitter CEO Linda Yaccarino? College, Husband, Children | Entrepreneur

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Since Elon Musk’s acquisition of Twitter in October 2022, the social media platform has been on a bumpy road: advertisers have been leaving in droves, users have grown agitated with ongoing changes (including the integration of Twitter Blue), and the mass layoffs have ignited internal frustration at the company.

In December, Musk put out a poll on Twitter, asking the platform to weigh in on his fate as the social media’s first-in-command: “Should I step down as head of Twitter? I will abide by the results of this poll.” The people spoke and, two days later, Musk stated he would step down as CEO as soon as he finds someone “foolish enough to take the job.”

And yet, Twitter’s new CEO, Linda Yaccarino, is anything but that. The 60-year-old media veteran officially stepped into her new role on June 5th (about two weeks earlier than expected, per Musk’s original announcement on May 12).

So, who is Yaccarino, Twitter’s new first-in-command? Here’s everything to know about the advertising powerhouse and Twitter’s new CEO.

Where is Linda Yaccarino from?

Linda Yaccarino is an Italian-American who grew up in Deer Park, New York. Yaccarino later went to Pennsylvania State University, where she graduated in 1985 with a degree in telecommunications.

What was Linda Yaccarino’s last job?

Yaccarino joins Twitter after working in the advertising industry for decades. Her former role was chairman of advertising and client partnerships at NBC Universal, where she was in charge of the company’s market strategy and advertising revenue for NBC’s cable, broadcast, and digital assets.

“It has been an absolute honor to be part of Comcast NBCUniversal and lead the most incredible team,” Yaccarino said in a statement announcing her departure from NBC. “We’ve transformed our company and the entire industry—and I am so proud of what we’ve accomplished together.”

Yaccarino had been at NBC for almost 12 years by the time of her departure. Formerly, she worked at Turner Broadcasting Systems for two decades, holding a variety of roles from executive vice president to chief operating officer.

Related: Elon Musk Claims He’s Hiring a ‘VP of Witchcraft and Propaganda’

Does Linda Yaccarino have a family?

Yaccarino met her husband, Claude Madrazo on a blind date, BBC noted. The couple has two children, and they reside in Sea Cliff, New York.

What has Linda Yaccarino said about being Twitter’s new CEO?

While taking command of Twitter in its current state is no easy task, Yaccarino has voiced excitement about the new role. Last month, on both Twitter and LinkedIn, Yaccarino said she has been “inspired” by former Twitter CEO Musk’s “vision to create a brighter future.”

“Now, I’m excited to help bring that vision to Twitter and transform the business together. Everyone’s feedback is VITAL to Twitter’s future. And I’m here for all of it,” the new CEO wrote on LinkedIn.

Related: ‘Literally Everything Is Possible’: Twitter CEO Linda Yaccarino Pens First-Ever Letter To Employees About ‘Transformation’

What does Elon Musk now do at Twitter?

Now that Yaccarino has filled the CEO position, Musk tweeted in May that his role will transition to executive chair, CTO, and overseeing product design and new technology.

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Madeline Garfinkle

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June 16, 2023
Elon Musk Names NBCU Executive New Twitter CEO

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Elon Musk has chosen NBCUniversal’s head of advertising Linda Yaccarino to become the new chief executive officer of Twitter, stepping into the role at a controversial and economically perilous time for the company. What do you think?

“I wish her luck on her first performance review with Catturd2.”

Kathy Weida, Mug Tester

This Elon Musk Deepfake Cannot Be Real

“I don’t trust a woman who uses a woke, gender-neutral title like CEO.”

Robert Marcotte, Toxic Waste Removal

“She already has plenty of experience working at a dying platform like NBC.”

Sameer Gupta, Balloon Inflator

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May 15, 2023
New Twitter CEO Asked To Watch ‘The Matrix’ As Part Of Onboarding Process

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SAN FRANCISCO—Emphasizing that she should get ready to have her mind absolutely blown, Elon Musk reportedly sat the new Twitter CEO Linda Yaccarino down on Friday and had her watch The Matrix as part of her onboarding process. “Buckle up, because this movie will tell you everything you need to know about working at Twitter, and also the world and our society at large,” said Musk, who opened up a laptop, pressed play on the 136-minute-long film, and began excitedly watching, commenting on, and reciting the lines of his favorite scenes over her shoulder. “Okay, so this is how it works when you’re CEO: you’re like Neo and I’m your Morpheus. The machines are trying to control our minds, but luckily, we know the truth. In order to be in charge of Twitter, you must take the blue pill or the red pill. What will you choose?” At press time, Elon Musk had switched the onboarding movie to Andrew Tate’s Hustlers University after discovering that the Wachowskis identified as female.

Things That Will Get You Permanently Banned From Elon Musk’s Twitter

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May 12, 2023