Itâs time to churn, baby, churn.
The streaming scene has changed significantly over the past year or so, and for the worse: more expensive, less new programming, smaller libraries of older shows. And itâs coming at a time when consumers are being increasingly pressed by higher costs on all fronts. Prices for Disneyâs ad-free tiers are rising sharply in October, and Amazon will jack up prices early next year for those who donât want to see commercials. So itâs time for consumers to once again reassess which services are really worth paying for.
There are three options if you donât want your monthly streaming bill to look like your old triple-digit cable bill: bundle (you can save significantly with a Hulu-Disney+ package, for example), move to cheaper plans with commercials (ugh) or just drop the services you watch least. Pick a maximum monthly price ceiling and stick to it â at this point, most people donât need more than two or three services anyway.
If youâre frustrated by paying more for less, and want to make a point, cancelling a service is the one way that companies will take notice. Streaming services hate churn (adding and dropping services month-to-month) because it lowers their subscriber base and forces them to raise their marketing costs to win you back. As a consumer, itâs really your only weapon.
Donât like how Max keeps removing older shows? Dump it. Finding yourself watching less and less Disney+? Ditch it. Itâs satisfying, itâs economical and you can always sign up again in the future.
One benefit of streaming services is theyâre a lot easier to cancel than cable. With prices soaring, nowâs the time to be brutal in winnowing your subscriptions. A churn strategy takes some planning, but it pays off. Keep in mind that a billing cycle starts when you sign up, not necessarily at the beginning of the month.
Each month, this column offers tips on how to maximize your streaming and your budget, rating the major services as a âplay,â âpauseâ or âstopâ â similar to investment analystsâ traditional ratings of buy, hold or sell, and picks the best shows to help you make your monthly decisions.
Hereâs a look at whatâs coming to the various streaming services in October 2023, and whatâs really worth the monthly subscription fee:
Netflix ($6.99 a month for basic with ads, $15.49 standard with no ads, $19.99 premium with no ads)
After a ho-hum past few months, Netflix
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is rolling out a more robust lineup in October. Which is nice, because no other streaming service is.
After a two-year layoff, the French heist thriller series âLupinâ (Oct. 5) returns for its third season. Omar Sy stars as a master thief whoâs now on the lam, and he carries the show largely on his charisma. Itâs a fun one, and a welcome return for viewers.
But the big-name show of the month is âThe Fall of the House of Usherâ (Oct. 12), from horror hit-maker Mike Flanagan (âThe Haunting of Hill House,â âMidnight Massâ). The miniseries, based on Edgar Allan Poeâs classic story, combines Gothic horror with a modern twist, as the corrupt CEO of a family-owned and scandal-plagued pharmaceutical company is forced to face demons from his past as his family members keep dying, one by one, in increasingly gruesome ways. The sprawling cast includes Bruce Greenwood, Annabeth Gish, Carl Lumbly, Carla Gugino, Rahul Kohli, Mark Hamill, Henry Thomas and Mary McDonnell. This should be one to watch, if for nothing else than to finally see a Sackler-like family get their comeuppance.
Also on the way: the seventh seasons of the raunchy animated adolescent comedy âBig Mouthâ (Oct. 20) and the Spanish high school soap âEliteâ (Oct. 20); âPain Hustlersâ (Oct. 27), a meh-looking satirical crime drama starring Emily Blunt and Chris Evans as scheming pharmaceutical reps; and the nature documentary âLife on Our Planetâ (Oct. 25), narrated by Morgan Freeman.
More: Whatâs new on Netflix in October 2023 â and whatâs leaving
And you may have missed it, but Netflix snuck in a new season of âThe Great British Baking Showâ at the end of September. New episodes stream every Tuesday, and feature new co-host Alison Hammond, replacing Matt Lucas, who always seemed out of place.
Whoâs Netflix for? Fans of buzz-worthy original shows and movies.
Play, pause or stop? Play. Between some good-looking new shows, fresh eps of the âGreat British Baking Showâ and recent additions such as âSex Educationâ (though its final season is underwhelming) and HBOâs classic âBand of Brothers,â Netflix is once again a must-have.
Max ($9.99 a month with ads, or $15.99 with no ads)
After a dismal September, Max has a better October lineup, with Season 2 of the beloved pirate comedy âOur Flag Means Deathâ (Oct. 5), starring Rhys Darby and Taika Waititi as wildly different ship captains involved in a star-crossed romance; Season 2 of âThe Gilded Ageâ (Oct. 29), Julian Fellowesâ âDownton Abbeyâ-esque costume drama set in 1880s New York high society, with a sprawling cast that includes Carrie Coon, Cynthia Nixon, Christine Baranski, Morgan Spector and Louisa Jacobson; and the fourth and final season of the DC superhero dramedy âDoom Patrolâ (Oct. 12).
Notably, Warner Bros. Discoveryâs
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Max is launching its live-sports tier â the unfortunately named Bleacher Report Sports â on Oct. 5, just in time for the MLB playoffs and upcoming NBA season. The add-on tier will be free for all subscribers through February, when its price will shoot up to $9.99 a month.
Also: Whatâs new on Max in October 2023 â and whatâs leaving
This is also your last chance to watch a bunch of AMC shows that are getting a two-month promotional run on Max: âFear the Walking Deadâ Seasons 1-7, âAnne Riceâs Interview with the Vampireâ Season 1, âDark Windsâ Season 1, âGangs of Londonâ Seasons 1-2, âRide with Norman Reedusâ Seasons 1-5, âA Discovery of Witchesâ Seasons 1-3, and âKilling Eveâ Seasons 1-4 will all leave Oct. 31. Do yourself a favor and at least watch âDark Winds.â
One more hidden gem to discover: Season 3 of the British rom-com âStarstruck,â which landed Sept. 28. Itâs utterly charming and unwaveringly romantic, with literal LOL moments and some of the most swoon-worthy banter in recent years. Catch up with all three seasons, itâs an easy binge thatâs well worth it.
Whoâs Max for? HBO fans and movie lovers. And now, unscripted TV fans too, with a slew of Discovery shows.
Play, pause or stop? Pause and think it over. Itâs an exceptionally weak month for streamers, but Maxâs lineup â especially with the addition of live sports and its deep library â makes it one of the least weakest.
Amazonâs Prime Video ($14.99 a month, or $8.99 without Prime membership)
Prime Video has a fine lineup in October. Not great. Not terrible. But very OK.
âTotally Killerâ (Oct. 6) looks to be a cleverer-than-most spin on a horror trope, as Kiernan Shipka (âMad Menâ) stars as a 17-year-old who travels back in time to 1987 to stop a serial killer before he can start a slaying spree that terrorized her mother (Julie Bowen).
Greg Danielsâ existential comedy âUploadâ (Oct. 20) is back for its third season of rom-com exploits in a digital afterlife, thanks to uploaded consciousness. (Disclaimer: I liked Season 1, but canât for the life of me remember if I ever watched Season 2, which doesnât bode well, but perfectly fits this monthâs âmeh itâs OKâ theme.)
Meanwhile, Amazonâs
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free, ad-supported channel, Freevee, has the second season of âBosch: Legacyâ (Oct. 20), the âBoschâ spinoff starring Titus Welliver as a private investigator in L.A., while his daughter Maddie (Madison Lintz) charts her own path as a police officer. As gritty detective shows go, itâs solid.
Prime Video also has a decent lineup of NFL Thursday Night Football; âThe Burialâ (Oct. 13), a funeral-home drama movie starring Oscar-winners Jamie Foxx and Tommy Lee Jones; all 11 seasons of the classic sitcom âFrasierâ (Oct. 1), just in time for the reboot on Paramount+; as well as new eps every week of âThe Boysâ spinoff âGen Vâ and the season finale of âThe Wheel of Timeâ (Oct 6).
See more: Everything coming to Amazonâs Prime Video and Freevee in October 2023
Itâs also a good time to dig into Prime Videoâs extensive library, before commercials come early next year. In an obnoxious move, rather than add an ad-supported tier at a lower price, Amazon will subject all subscribers to commercials â unless they pay an extra $3-a-month ransom. Commercials will be especially annoying on Primeâs more cinematic series, so watch great-looking shows like âIâm a Virgo,â âDead Ringersâ and âThe Englishâ interruption-free, while you still can.
Whoâs Prime Video for? Movie lovers, TV-series fans who value quality over quantity.
Play, pause or stop? Pause. Thereâs no a compelling reason to start a subscription now, but if you already have one, thereâs probably enough to watch.
Disney+ ($7.99 a month with ads, $13.99 with no ads, starting Oct. 12)
After a hiatus of more than two years, Marvelâs âLokiâ (Oct. 5) is finally back for its second season. The new season finds the eponymous god of mischief (played by Tom Hiddleston) bouncing across the multiverse in a battle for free will while trying to elude agents of the mysterious Time Variant Authority. Season 1 of âLokiâ was one of Marvelâs better TV adaptations, and hopes are high that Season 2 can recapture that sense of chaotic fun. Owen Wilson returns as TVA agent Mobius, and Oscar winner Ke Huy Quan (âEverything Everywhere All at Onceâ) joins the cast, which also features Jonathan Majors as big bad Kang the Conqueror, which is⌠problematic. Disney is reportedly still planning for Majors to play a key role in âLokiâ and the next phase of âAvengersâ movies despite his arrest on assault charges earlier this year, which prompted troubling allegations of past physical and emotional abuse toward women. (âLokiâ had already finished filming prior to his arrest.)
Disney also has âGoosebumpsâ (Oct. 13), about a group of high school friends fighting supernatural forces as they uncover long-buried secrets about their small town in this series adaptation of R.L. Stineâs hugely popular series of spooky novels. (Itâll also stream on Hulu.)
The âStar Warsâ spinoff âAhsokaâ has its season finale Oct. 3, while ABCâs âDancing with the Starsâ will stream every Tuesday.
Whoâs Disney+ for? Families with kids, hardcore âStar Warsâ and Marvel fans. For people not in those groups, Disneyâs
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 library can be lacking.
Play, pause or stop? Pause. The price of ad-free Disney+ jumps by $3 a month starting Oct. 12 â how much do you or your family really want to watch âLokiâ and âGoosebumpsâ? Itâll be worth it for some, but an opportune time to cancel for others.
Hulu ($7.99 a month with ads, or $17.99 with no ads, starting Oct. 12)
Hulu has been on a fantastic run since the start of summer, but all good things must end. And it happens to coincide with a $3-a-month hike to its ad-free subscription.
Octoberâs lineup is weak, and heavily weighed toward Halloween-themed fare, such as Season 2 of FXâs spinoff anthology âAmerican Horror Storiesâ (Oct. 26); the Stephen King thrillers âRose Redâ (Oct. 1) and âThe Boogeymanâ (Oct. 5); the Starz horror series âAsh vs. Evil Deadâ (Oct. 1); the body-horror movie âAppendageâ (Oct. 2); and âGoosebumpsâ (Oct. 13), a live-action adaptation of R.L. Stineâs bestselling kidsâ book series (which will also stream on Disney+).
Non-horror shows include new seasons of Foxâs âThe Simpsons,â âFamily Guyâ and âBobâs Burgersâ (all Oct. 2), and Season 2 of the comedy âShorseyâ (Oct. 27), the âLetterkennyâ spinoff series about minor-league hockey that has a surprising amount of heart to go with its absolutely filthy dialogue.
For more: Whatâs coming to Hulu in October 2023 â and whatâs leaving
As an added bonus, all five seasons of ABCâs 1980s detective-agency rom-com âMoonlightingâ (Oct. 10), starring Bruce Willis and Cybill Shepherd, will stream for the first time ever (legally at least). If I remember correctly, there were some really high highs but also some really low lows â but itâll be worth checking out, for nostalgia if nothing else.
There are also new eps every week of âThe Golden Bachelorâ and âBachelor in Paradise,â the season finale of âOnly Murders in the Buildingâ (Oct. 3) and the series finale of âArcherâ (Oct. 11). And if you missed it, all three seasons of âReservation Dogsâ are there and just begging to be watched, or rewatched. (Itâs about as perfect as a TV series could ever be, and the recently concluded Season 3 is the best thing Iâve seen this year.)
Whoâs Hulu for? TV lovers. Thereâs a deep library for those who want older TV series and next-day streaming of many current network and cable shows.
Play, pause or stop? Stop. If youâre on the ad tier, this month might be tolerable, but itâs certainly not worth $17.99.
Paramount+ ($5.99 a month with ads, $11.99 a month with Showtime and no ads)
Twenty years after ending its 11-season run (with 37 Emmy wins), the classic sitcom âFrasierâ (Oct. 12) is back. Sort of. Kelsey Grammar returns in this revival as the pompous Dr. Frasier Crane, whoâs moved back to Boston to be closer to his adult son (played by Jack Cutmore-Scott), who doesnât necessarily want him there. The cast is mostly new, though Bebe Neuwirth (as Frasierâs ex-wife Lilith) and Peri Gilpin (his radio producer Roz) will reportedly guest star. David Hyde Pierce (Niles) and Jane Leeves (Daphne) will not return, however, which is a bummer since thatâs where much of the original showâs laughs came from (John Mahoney, who played Frasierâs father Marty Crane, died in 2018). The juryâs out on this one â while in theory, it could be a refreshing update to a nostalgic favorite, the trailer is not encouraging.
Paramount+ also has âPet Sematary: Bloodlinesâ (Oct. 6), a creepy prequel to the 2019 horror reboot; âFellow Travelersâ (Oct. 27), a decades-spanning queer love story starring Matt Bomer and Jonathan Bailey; and Showtimeâs courtroom drama âThe Caine Mutiny Court-Martialâ (Oct. 6), the late director William Friedkinâs last film, starring Keifer Sutherland, the late Lance Reddick and Jake Lacy.
Thatâs on top of a live-sports lineup that includes SEC and Big Ten college football on Saturdays, NFL football every Sunday and UEFA Champions League soccer matches.
Whoâs Paramount+ for? Gen X cord-cutters who miss live sports and familiar Paramount Global
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 broadcast and cable shows.
Play, pause or stop? Stop. Thereâs a good football lineup, at least.
Apple TV+ ($6.99 a month)
Itâs another slow month for Apple
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highlighted by the miniseries âLessons in Chemistryâ (Oct. 13), based on Bonnie Garmusâ bestselling novel. Brie Larson stars as a woman in the 1950s whose dreams of becoming a scientist are scuttled by male chauvinism, and instead becomes the host of a TV cooking show, where she inspires housewives and fights the patriarchy. Apple is getting a reputation for getting big-name stars for prestige-type series, only for the shows to fizzle out and quickly be forgotten (like âMosquito Coast,â âHello Tomorrowâ and âDear Edward,â for starters). I have yet to see any marketing for this series, and it would not be a surprise for someone to ask six months from now: âWait, Brie Larson was in an Apple show?â
Thereâs also a new documentary from Errol Morris, âThe Pigeon Tunnelâ (Oct. 20), about the life of spy-turned-writer David Cornwell, aka John le CarrĂŠ; and âThe Enfield Poltergeistâ (Oct. 27), a four-part docuseries about the supposed real-life haunting that inspired âThe Conjuring 2.â
Appleâs biggest title will be on Oct. 20 in movie theaters, with the wide release of Martin Scorseseâs âKillers of the Flower Moon,â the spectacular-looking historical drama about a series of mysterious killings of Osage tribal members in Oklahoma in the 1920s, starring Leonardo DiCaprio, Lily Gladstone and Robert De Niro. Thereâs no streaming release date yet, but expect it to land on Apple TV+ after its theatrical run, possibly in November but more likely in December.
There are also new episodes every week of âThe Morning Show,â âThe Changelingâ (season finale Oct. 13) and âInvasionâ (season finale Oct. 25).
Whoâs Apple TV+ for? It offers a little something for everyone, but not necessarily enough for anyone â although itâs getting there.
Play, pause or stop? Stop. Appleâs had a great year, but thereâs just not a lot on right now. But thereâs good stuff coming in November (Season 4 of âFor All Mankindâ) and December (Season 3 of âSlow Horsesâ).
Remember, you can get three free months of Apple TV+ if you buy a new iPhone, iPad or Mac. Strategically, if you buy an iPhone 15, and wait a bit to redeem the free trial, youâll want it to extend into January.
Peacock (Premium for $5.99 a month with ads, or $11.99 a month with no ads)
Itâs all about horror and sports for Peacock this October.
On the scary side, thereâs Season 2 of the werewolf rom-com âWolf Like Meâ (Oct. 19), starring Josh Gad and Isla Fisher; âFive Nights at Freddyâsâ (Oct. 27), a horror movie based on the videogame about a troubled security guard who starts working the night shift at a cursed pizza parlor, starring Josh Hutcherson and Matthew Lillard; and the true-crime anthology âJohn Carpenterâs Suburban Screamsâ (Oct. 13).
On the sports side, Peacock has the Rugby World Cup (through Oct. 28), NFL Sunday Night Football, Big Ten and Notre Dame college football, English Premier League soccer, and a full slate of golf, motorsports and horse racing.
Meanwhile, the âJohn Wickâ prequel miniseries âThe Continentalâ ends Oct. 6.
Whoâs Peacock for? Live sports and next-day shows from Comcastâs
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 NBCUniversal are the main draw, but thereâs a good library of shows and movies.
Play, pause or stop? Stop. The live-sports offerings are the only lure.