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Tag: LATV network

  • Bilingual Latinx Network LATV Announces New Original Content Slate

    Bilingual Latinx Network LATV Announces New Original Content Slate

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    Press Release
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    updated: May 15, 2019


    LOS ANGELES, May 15, 2019 (Newswire.com)
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    LATV Network, the premier content destination for Latinx Millennials, announced today its 2019 programming slate, featuring guest talent throughout, including Omar Chaparro (Pokémon Detective Pikachu), Cierra Ramirez, Nevada’s first Latina Assemblywoman Lucy Flores, Love & Hip-Hop: Miami breakout star Amara La Negra, and Manuel Turizo.

    To complement its national TV offerings, LATV is launching more than 10 long and short form shows, which will be available across LATV broadcast and digital channels (including podcasts) focused on Latina empowerment, politics, LGBTQ+, food, culture, sports and entertainment. A pioneer in creating language agnostic content for the Latinx 200%ers for over a decade, LATV reaches over 12 million Hispanic households nationwide and is poised to continue growing its reach through digital-first programming.

    LATV, a minority-owned network, is in a unique position, given its broadcasting trajectory and state-of-the-art production facilities, to offer clients a true cross-platform solution. “Our value proposition is simple: unmatched efficiencies, unparalleled expertise with the bilingual Latinx audience, and leading with an in-culture first content strategy,” said Andres Rincon, Vice President of Sales and Strategic Partnerships. LATV’s new content lineup will hinge on creating inclusive programming that speaks to the experiences of Latinx Millennials in the U.S.   

    The 2019 programming slate will include:

    • Esa Soy Yo tackling the insecurities that Latinas face in society.
       
    • My Queer Story empowers LGBTQ+ Latinx Millennials to share their experiences.
       
    • WYKA (What You Know About) is a deep-dive into the unexpected contributions Latinos have made in history.
       
    • Checkitow​ is hosted by Humberto Guida, with celebrity guests and comedians telling it like it is.
       
    • Double Overtime is all about staying up-to-date on stats, rumors and rivalries in sports.

    Esa Soy Yo, My Queer Story and WYKA are available now on LATV platforms, including LATV’s highest rated shows Get it Girl, Glitterbomb and The Zoo, which were all renewed with new seasons. Check it Out and Double Overtime will launch in Summer and Fall 2019.

    LATV Networks is already securing omni-channel, upfront commitments, among them, Goya Foods. “With LATV’s inclusion of digital offerings, it was an easy decision to complement our TV-linear efforts while maintaining Goya’s efficiency goals. We’re excited to continue our long-standing partnership with the network,” said Odalys Rodriguez from Goya Foods, Interamericas. 

    ABOUT LATV

    LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bicultural, 18-34 Latinx demographic, with content that features originally produced shows in Los Angeles, as well as licensed content that has never before been seen in the U.S. Brand partners include MARS, Chase, McDonald’s and Procter & Gamble to name a few. For more information visit www.LATV.com.

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    Media Contact:
    Sasha Quintana, for LATV 
    sasha@chatterrepublic.com ​

    Source: LATV

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  • LATV Premieres First LGBTQ Latinx Talk Show on Sept. 20

    LATV Premieres First LGBTQ Latinx Talk Show on Sept. 20

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    Press Release
    –


    updated: Sep 18, 2018


    LOS ANGELES, September 18, 2018 (Newswire.com)
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    LATV Network — the original national, bicultural television network — is excited to launch its groundbreaking weekly talk show Glitterbomb, premiering on Thursday, Sept. 20 at 10:00 p.m. ET / 7:00 p.m. PT. 

    Glitterbomb is an explosive pop-culture talk show hosted by an entirely gay, Latino, Hollywood-insider panel featuring Entertainment Weekly senior editor Patrick Gomez, iHeartRadio personality Alexander Rodriguez, and actor Enrique Sapene.

    The premiere episode of Glitterbomb will feature telenovela superstar Scarlet Ortiz, Pretty Little Liars actor Brant Daugherty and his fiancée Kimberly Hidalgo, Claws actress Jenn Lyon, and One Day at a Time‘s Justina Machado. The following 12 episodes will spotlight many top celebrities from music, television, film and fashion.

    “When 22% of Latino Millennials identify as LGBTQ, this audience is no longer a niche segment. This is more than one in five Latino Millennials. At LATV, we are thrilled to be creating content that truly reflects our viewers,” said Andres Rincon, Head of Network Sales for LATV. “With our current state of affairs, it’s been refreshing to see how brands are committed to delivering an overall more inclusive and diverse message. One of our first partners to jump on board is P&G with a Tide Pods branded segment. The support from clients has been outstanding!” added Rincon.

    The Glitterbomb team has already been making their mark at LGBTQ events across the country and served as the exclusive media partner for the Fashion Designers of Latin America events at New York Fashion Week.

    “The response we’ve received from the LGBTQ Latino community — which has for too long been underserved — has been overwhelming. And we could not be happier that LATV has given three gay Latinos a platform as big as Glitterbomb, co-hosts Gomez, Rodriguez, and Sapene said in a joint statement. “We believe that people of all races, genders, and orientations will see a bit of themselves in our show and have a good time watching it!”

    About LATV:

    LATV is the only remaining Latino-owned TV network in the Hispanic television space. Its programming primarily targets U.S.-born Latinos and the coveted bicultural 18-49 Latino demographic, with content that features originally-produced shows in Los Angeles, as well as licensed content that has never before been seen in the U.S.

    Visit us at latv.com/Glitterbomb to learn more about the show, the hosts and guests.

    Source: LATV

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