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Tag: Kids Toys

  • Innovative Child Play Mat Product Set to Transform Playtime Options When on the Go

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    Apr 30, 2025

    Play It Safe’s biodegradable play mats to provide safe and sanitary play area wherever you go


    CHARLESTON, SC, April 30, 2025 (Newswire.com)
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    The newest innovation in child development products is now available for purchase nationwide. Play It Safe is thrilled to announce the launch of their first product – the Disposable Play Mat. Designed to provide both a safe and engaging environment for children to play and learn, this play mat offers an exciting and functional solution for parents looking to enrich their child’s early developmental years while protecting them from hidden germs, chemicals and other harmful substances.

    The Disposable Play Mat features a unique combination of vibrant colors, an engaging roadmap design, durable and biodegradable materials, making it the perfect packable and disposable accessory for sanitary playtime. The mat is not only aesthetically pleasing, but also designed with safety in mind, featuring non-toxic, BPA-free materials that are soft and gentle for little hands and knees. Each mat is compact and lightweight for easy packing and biodegradable for guilt-free disposal when you just want to leave those germs behind.

    “We are incredibly excited to introduce the Disposable Play Mat,” said Brent Ridgway, Creator and Owner of Play It Safe. “I was inspired to create a safe and functional play area after a long airport layover. During this long and delayed trip, energetic children sat on the heavily traveled airport carpet to play with their toys – a carpet undoubtedly covered with germs. Whether the dirty airport carpet or a grassy field recently treated with toxic fertilizer, our mat allows for fun and interactive playtime anywhere and anytime without concerns of the hidden dangers lurking on the ground.”

    Key features of the Disposable Play Mat include:

    • Spacious and Interactive Designs: Each mat measures 48″ x 48″ filled with an engaging design and vibrant colors that stimulate creativity and learning.

    • Safe and Non-Toxic Materials: Made with BPA-free, lead-free, and phthalate-free materials for peace of mind.

    • Soft and Durable Surface: Designed to provide extra comfort and protection for babies and toddlers during playtime, it’s also durable enough to withstand regular play.

    • Easy to Clean: Water-resistant and stain-resistant for hassle-free maintenance.

    • Portable, Lightweight and Disposable: Each folded mat is compact for easy packing in even the smallest bag. Mats are sold in 4-packs and are made with biodegradable materials so you can feel good about discarding your mat after playtime.

    • Versatile: Perfect for a variety of settings, including during travel at the airport, outdoor outings to the park and playground, play dates, and more.

    The Disposable Play Mat is now available for purchase online and at select retail locations at the retail price of $21.99 for a 4-pack of disposable mats. Plans to launch an Amazon storefront are forthcoming.

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    Source: Play It Safe

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  • Battat and Walmart Focus on Friendship with Hey Bestie

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    Hey Bestie, New Doll Brand Celebrating Friendship and Positivity, Launches at Walmart this Spring


    MONTREAL, February 20, 2025 (Newswire.com)
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    Global toy manufacturer Maison Battat Inc., the company behind brands such as Our Generation®, LullaBaby™, and Glitter Girls®, introduces Hey Bestie™, a new line of dolls that brings friendship, teamwork, and imagination to life. Designed to inspire creativity, connection, and meaningful play, Hey Bestie will debut on Walmart.com on February 22nd and hit store shelves a month later, on March 22nd, only at Walmart.

    Each Hey Bestie doll stands at 5.5-inches tall, with soft, brushable hair, and features eight points of articulation, allowing for dynamic poses and a more lifelike play experience. The Besties are intentionally designed with minimal makeup to maintain a natural, relatable appearance for young children. The dolls come dressed in bright and detailed fabric clothing that can be swapped, offering plentiful opportunities for creative expression.

    Hey Bestie dolls will be sold in sets of two, bringing double the fun, inspiring friendship-focused storytelling, and adding instant collectability to the experience. The Besties live in the playful world of Bestieville, where kindness and community take center stage. This new collection stands out with themed accessories and playsets that invite children to explore their curiosity through creativity, embrace self-expression, and build lasting friendships through play. Hey Bestie will launch with seven sets of dolls and four themed playsets.

    Themed sets at launch include:

    Camila & Emma: birthday besties with sweet treats, balloons, gifts – all the essentials to make every day a celebration

    Jasmine & Makayla: travel besties ready to explore the world with luggage, sweet sunglasses and everything needed to spark imaginary adventures

    Isa & Evie: furry-friend-loving besties who come with two precious pups and the gear they need to care for their four-legged friends

    Playsets for Spring 2025 will feature:

    Hugs & Mugs Cafe: a twenty-five-piece set that includes a table and chairs, espresso machine, and a bountiful batch of baked goods to inspire cozy cafe playdates

    Lush & Lovely Hair Salon: featuring a swivel chair, reception desk, and assortment of hair styling tools and accessories for Besties to play with new styles and trends

    Nighty Night Bunk Bed: the perfect locale for overnight Bestie bonding and laughter

    “Hey Bestie is more than just a toy line; it’s an exciting new way for kids to discover friendship, express themselves, and create their own stories through the power of play,” says Dany Battat, Owner of Maison Battat Inc. “Our shared commitment to inspire meaningful play at accessible prices makes Walmart the perfect partner to bring Hey Bestie to families across the country.”

    Hey Bestie dolls will be sold at prices starting at $10.88 per duo, with the entire line available for under $25 at launch. The collection is intended to be both accessible and collectible, offering families an affordable way to bring home imaginative play. Future plans for the line include feature-rich playsets that bring Bestieville to life, giving children even more opportunities to immerse themselves in this colorful world.

    Website: https://heybestiedolls.com/

    Instagram: @heybestiedolls

    Source: Maison Battat Inc

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