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Tag: Jonathan Anderson

  • Jonathan Anderson’s New Dior Logo Is Actually Quite Old

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    Jonathan Anderson, the recently appointed creative director of Dior, is already shaking up the label by doing away with the iconic all-capital DIOR logo, which the house has used since 2018. In its place comes a historic typography, a return to the mark chosen by Christian Dior in 1946: a capital “D” followed by oblique lowercase letters, derived from the Cochin font by engraver Charles-Nicolas Cochin. It may seem a small detail, but this gesture already marks the Northern Irish Anderson’s desire to infuse his work with the heritage of the Avenue Montaigne house. For now, the logo change is limited to labels and textile details, and observers have seen a slight difference already in the men’s spring-summer 2026 collection, the new artistic director’s first runway show in the position.

    Dior men’s spring-summer 2026 collection by Jonathan Anderson.

    WWD/Getty Images

    Dior men's springsummer 2026 collection by Jonathan Anderson.

    Dior men’s spring-summer 2026 collection by Jonathan Anderson.

    WWD/Getty Images

    Dior men's springsummer 2026 collection by Jonathan Anderson.

    Dior men’s spring-summer 2026 collection by Jonathan Anderson.

    WWD/Getty Images

    This choice says a lot about Anderson’s intentions. For several years, the luxury industry has gravitated toward simplified logos with straight, sober, linear capital letters. Dior, Burberry, Saint Laurent, Celine, Balenciaga, and Calvin Klein have all yielded to the temptation of the minimalist brand logo. This typographic standardization has been dubbed “blanding,” a portmanteau combining “branding” and “blend.” Whereas “branding” emphasizes the personal touch of one brand in relation to another, “blanding” underlines the growing tendency of brands to imitate one another until they end up being almost identical. Returning to the original Dior logo means not only reconnecting with a singular French identity, but also going against the grain of an era that has flattened the visual landscape of luxury.

    This is not a purely aesthetic gesture. In the world of fashion, a logo doesn’t just sign a piece, it communicates a broader vision of design. Hedi Slimane understood this well when he erased Saint Laurent’s “Yves” in 2012, or removed Celine’s accent in 2018, affirming a new era for both houses. Daniel Lee made the same gesture by resurrecting Burberry’s equestrian knight, while Olivier Rousteing introduced a Balmain monogram to modernize the brand’s heritage. Every graphic transformation is important. At Dior, Jonathan Anderson doesn’t want to wipe the slate clean, but rather to show that the future of the house is built on the continuity of its history.

    Le logo Dior de 1948 à 2018.

    The Dior logo from 1948 to 2018.

    Dior

    Le logo Dior de 2018 à 2025.

    The Dior logo from 2018 to 2025.

    Dior

    Reintroducing the Cochin logo means a recommitment to an identity. This French typography, oblique and subtle, speaks of something authentically Parisian. Where capital letters had imposed a form of international neutrality, this font reintroduces breath and personality. Today, the logo invites itself discreetly, embroidered on the edge of a sweater or the tongue of a shoe, as if to affirm that Dior doesn’t need to shout its name to be recognized. The gesture has the modesty of a detail but the impact of a manifesto. It’s also important to understand the context in which it takes place. The typographic popularity pendulum is swinging back toward serifs, typefaces with flourishes added to the ends of characters. Ferragamo, Phoebe Philo, and Burberry have already abandoned standardized sans-serifs in favor of more distinctive, embellished signatures.

    In a saturated market, visual identity is as much a tool of differentiation as a hallmark of luxury. On the surface, the return to Cochin is a simple nod to the past. In reality, it’s quite the opposite: Anderson, as a visual storyteller, has chosen to use letters as the first chapter of the story he’s writing at Dior. It’s not nostalgia so much as a nod to the past, and a discreet sign that Dior, to remain eternal, must always remember where it came from.

    Originally published on Vanity Fair France.

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    Eléa Guilleminault-Bauer

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  • Loewe puts on spring explosion of flowers and form at Paris Fashion Week

    Loewe puts on spring explosion of flowers and form at Paris Fashion Week

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    PARIS (AP) — Loewe’s latest VIP-filled collection dazzled at the Paris Fashion Week runway Friday, presenting an explosion of flowers and form that captured designer Jonathan Anderson’s innovative spirit.

    The Northern Irish designer again showed his talent for infusing theatricality into his designs, showcasing whimsical creations like a surreal giant hoop skirt that lent the display an eccentric, circus-like feel. A stunning white gown adorned with vibrant floral prints radiated energy.

    Here are some highlights of spring-summer ready-to-wear shows:

    Loewe’s twists

    Unexpected lines and twists on classic silhouettes dominated the runway, with the giant hoop transforming floral patterns into eccentric spectacles. Anderson expertly wove together historical inspirations from the Renaissance with the carefree looseness of the 1920s, mixed with surreal structured skirts and peplums that evoked a rich sense of heritage. All designs had something off-kilter about them.

    A standout piece, a beautiful feathered poncho featuring a Van Gogh print, dazzled with its artistic flair. It illustrated Anderson’s ability to transform art into fashion and resonated deeply with camera-ready audiences. Each piece seemed to challenge the viewer’s expectations, daring them to reconsider the boundaries of traditional fashion.

    In its exploration of bold concepts and mind-bending forms, the display occasionally veered into the overly conceptual. But Anderson still delivered a wealth of wearable pieces. The collection included striking items like a black trench coat with a fashion-forward midriff cut-out, which exuded rock-star magnetism and exemplified the brand’s leather heritage.

    The piece, along with others, showcased Anderson’s mastery in balancing creativity with practicality.

    Schiaparelli shines with bold whimsy

    Daniel Roseberry’s latest collection for Schiaparelli focuses on blending high fashion with refreshing accessibility. Though it featured less of the Surrealism associated with the late, great house founder Elsa Schiaparelli, the collection still celebrated whimsy, albeit a dialed down version.

    Gone are the days of celebrity-driven runways. Instead, Roseberry crafted an eclectic mix of bold silhouettes and playful designs. Standout pieces included denim with a unique U-shaped dip at the waist, paired with curve-hugging ivory bodysuits that highlighted an hourglass shape. This motif, evident in a zip-front dress and sleek halter top, appeared throughout the collection, showcasing Roseberry’s knack for redefining femininity.

    With fewer embroideries this season, the designer emphasized texture and details. Models strutted in gathered mesh jersey dresses, with fabric coiled like a braid, and dresses accented with suede for added luster.

    Footwear also stole the spotlight, featuring Roseberry’s signature trompe l’oeil sneakers alongside leather babouche slides adorned with golden toe rings — transforming everyday items into artistic statements.

    Roseberry drew inspiration from the women in his life who crave statement pieces that are effortlessly chic, with daring patterns, exaggerated shoulder pads, and bold floral motifs.

    In a fashion landscape often driven by commercial pressures, Schiaparelli’s latest show carved out a dynamic space for creativity. Roseberry proved he can balance artistic whimsy with wearable elegance.

    Issey Miyake’s papery beauty

    Issey Miyake’s latest collection unfolded like a poetic exploration into the art of simplicity and craft. Much like the house’s previous offerings, this collection combined innovative techniques with tradition — a hallmark that has continued under the vision of Satoshi Kondo and the design atelier.

    This time, the team explored paper as a medium and inspiration, delving into its textures, lightness, and nostalgic feel. If previous shows dabbled in geometry and fluidity, Friday’s collection was about the fragility and strength of paper through airy, pleated garments and origami-inspired folds.

    The collection began with kamiko pieces — garments made of traditional washi paper — that paid homage to Japan’s centuries-old crafts. This nod to the past didn’t come at the expense of wearability.

    The Fold-to-Form pieces were nothing short of architectural brilliance, with angular, origami-inspired folds. It felt like a natural extension of the Miyake legacy: one part innovation, one part reflection on the past.

    The house’s fixation on textiles sometimes tipped into over-conceptualization. The EAU series, with its water-like transparency and fluidity, had all the ethereal beauty one could expect, but the weight of its metaphor — garments flowing like water — felt familiar.

    Marketing madness

    As Paris Fashion Week unfolds, so too do the latest gimmicks. The newest trend and subject of front-row chatter was the introduction of Uber Fashion cars, designed in collaboration with fashion house Coperni. The vehicles feature a metallic sheen inspired by the brand’s Swipe Bag.

    Fashion-conscious riders could book a free ride in these cars by selecting the Uber Fashion option in the app, and each ride even comes with a custom playlist to enhance the Fashion Week experience, according to Uber. However, availability is on a first-come, first-served basis, meaning that many may be unable to secure a ride amidst the event’s chaos. It’s yet another example of how the fashion industry seeks to capitalize on Fashion Week’s excitement.

    Victoria Beckham blows in a new breeze

    Victoria Beckham’s latest collection swept through Paris with the force of a Greek myth, evoking the Victory of Samothrace as a twisted cropped vest opened the show. It billowed like a gleaming shard of fabric, as if it were poised to take flight off the runway — setting the tone for a collection that danced between poetry and practicality.

    The windswept aesthetic was unmistakable throughout, from a sheer pastel top that exposed nipples in a diagonal cascade down the torso, to loose-waisted signature trousers with a billowing slit. Beckham’s recurring play with proportions was here, albeit with a softer, more sculptural touch, subtly nodding to her signature focus on elongating the body. This time, her references to Ancient Greece gave her collection a new kind of dynamism that felt almost ethereal. Gigi Hadid, draped in a gleaming green gown with a gathered skirt, moved like a sculpture come to life — a striking moment that embodied this unexpected, but highly welcome, more poetical direction for the former Spice Girl.

    But amid the billowing silhouettes and minimalism, Beckham deftly anchored designs with the staples that have made her brand so popular. Florals made an appearance — subtle, yet essential — as did her commitment to relaxed, modern tailoring. While the poetical gestures floated through, the bread-and-butter of the house remained: practical, wearable luxury.

    Yet the collection walked a fine line between creativity and wearability — a line Beckham has navigated with mixed success in the past. While the draped, windswept garments invoked a sense of playful experimentation, critics of her previous work may wonder if her eccentricity is in danger of overpowering the brand’s practical core. Beckham’s last few seasons have seen her balancing the theatrical with the everyday, but the sheer pastels and sculptural gowns here flirted with pushing that envelope a little too far.

    Still, Beckham has proven her command of deconstruction and silhouette, and here it paid off. The architectural approach she’s honed, from slashed jackets to exposed backs, found new life in this Grecian motif. Her ability to expose and conceal in the same breath, to deconstruct and rebuild, once again highlights her strength in mastering complex garment construction—a talent honed across her Parisian shows.

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  • This Elden Ring Clothing Is The Future Of Video Game Fashion

    This Elden Ring Clothing Is The Future Of Video Game Fashion

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    This story is part of our new Future of Gaming series, a three-site look at gaming’s most pioneering technologies, players, and makers.


    Video game fashion is often uninspired, Hot Topic-adjacent fare: T-shirts with a game logo ironed on the front, or zip-up sweatshirts with a garish all-over print of an animated character. It’s rare to see a piece of merch that feels like it’s pulled from a game-world (like the Disco Elysium jacket) or one that’s subtle enough you could wear it out to dinner without anyone knowing you’re repping your favorite RPG.

    When I first saw “The Lands Between,” the Elden Ring-inspired collection from luxury streetwear brand ARK/8, I felt like I was looking at the future of game-related fashion. Nothing is so high-concept that it’s unwearable (the line is still firmly rooted in a streetwear aesthetic) but the entire collection could easily be worn by someone strutting through SoHo, or captured and posted on Instagram by Watching New York and no one would know it references a video game.

    A lush, blood-red faux-fur coat that looks like the lion draped over Godfrey’s shoulder, an oversized, menswear-inspired crisp white button-down with Queen Marika stretched across the back, a few elegantly distressed crewnecks—all if it is so chic and so effortlessly cool that I can’t help but get excited looking at everything.

    I was so curious about the person behind the designs that I reached out via email to ARK/8’s creative director, Dimitri van Eetvelde, to learn what inspires him and what he thinks is the future of gaming fashion.

    Image: ARK/8

    Finding fashion inspiration in Elden Ring

    First, van Eetvelde made one thing very clear: ARK/8 isn’t a video game merch company, it’s a “fashion brand with gaming and pop culture as its DNA.” He likened it to how “skate is part of the DNA of brands like Supreme or Vans.” For him, too many pieces of game-related clothing are “very safe” items like “printed basics or pieces that are more suited for cosplay and gaming conventions.”

    “The problem is that most of the licensed companies don’t care about gaming, it’s just a business decision. They sell the same T-shirt, whether it’s Jack Daniels or Iron Maiden or Assassin’s Creed,” he said. Van Eetvelde understands this approach, because he’s done it before—his first fashion company, Level Up Wear, was a printed tee and outerwear line started back in 2007, which focused on printing branded content on high-quality t-shirts. For him, Level Up Wear “was the inception of the concept of gaming and quality together,” though he soon reached a creative limit, and wanted to find a way to further explore high-quality garments and game-inspired designs. That’s when ARK/8 was born, fully materializing in 2019 after several iterations (including, briefly, as Italian-made high-end jewelry).

    A model wears a silk button-down while standing against a green backdrop.

    Image: ARK/8

    The Lands Between collection marries high-end fashion with gaming, but not reductively—though items like the Boss Door t-shirt or the Queen Marika button-down clearly feature more obvious game references, there’s a sense of evocation at play here, as well. “We wanted to create a collection that didn’t feel like a repeat of the gaming merch template focusing on key characters or iconography, or using heavily illustrated prints,” van Eetvelde said. “Elden Ring was going to be approached not from a traditional asset/graphic perspective, but from a texture, world immersion angle.”

    Brilliantly, the design team leaned into “exploration and content discovery” which van Eetvelde noted is a key part of Elden Ring gameplay. From there, two visual themes emerged: maps and the Tarnished aesthetic. “The map is so beautifully made,” van Eetvelde said, “The challenge was a technical one at that point, as getting it to look vibrant and detailed on different fabrics took a few tries.” The resulting “Our Lands Between Bomber Jacket,” however, is pretty wild—a “seemingly infinite print” of the in-game map, swirling colors across the model’s torso. The Tarnished aesthetic shows in the distressed but robust crewnecks, which van Eetvelde suggested mimic how players start out their Elden Ring experiences. “You start at the bottom in the game, your clothes are ragged. It’s rough, like in most FromSoftware experiences, but there’s also that robustness, that persistence of getting up and dusting yourself off, death after death.”

    The future of video game fashion

    With individual items ranging from $145 to $2500, it’s a gorgeous—albeit pricey—collection that elevates game-related fashion, and according to its chief designer, The Lands Between is just the beginning for ARK/8. The Elden Ring collection is the brand’s “guinea pig,” according to van Eetvelde—he gave me a sneak peek at a cool, splashy Overwatch drop coming soon that features a D.Va bodysuit I simply must have and a very cool Genji-inspired zip-up.

    A model wears a D.Va inspired long-sleeved bodysuit under slouchy sweatpants.

    Image: ARK/8

    “ARK/8’s mission is to establish a platform to elevate the conversation around gaming and the incredible art, music and narratives that underpin these amazing entertainment creations,” van Eetvelde said. “There’s a constant to it, it’s not just a one-off like most collabs. Fashion is a way to express our passion and show gaming in a new light.”

    During our chat, he cited a few other examples of the somewhat dissonant worlds of fashion and gaming meeting and making something incredible. “I liked the Han Kjobenhavn X Diablo IV runway pieces for example, as they did push the envelope. I think the LOEWE X GHIBLI one was also really good because Jonathan Anderson really has a passion for Ghibli movies and it reflects on the whole collection. It’s brimming with details and complex executions. I want to see more of that.”

    For game developers and fashion brands, ARK/8’s ethos can and should be mined for future collaborations. I want to see more high-concept runway pieces, more elevated streetwear looks, and less gaudy, ironed-on 1-Up mushrooms and zip-up sweatshirts meant to look like Samus’ power suit. Video games are visual marvels, brimming with color and creativity—lets make more clothes and accessories that speak to that.

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    Alyssa Mercante

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  • KiKi Layne Gets Ready for the Loewe Show at Paris Fashion Week

    KiKi Layne Gets Ready for the Loewe Show at Paris Fashion Week

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    KiKi Layne Gets Ready for the Loewe Show at Paris Fashion Week

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