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Tag: Joe Hodas

  • Marijuana Edibles Make A Dramatic Improvement

    Marijuana Edibles Make A Dramatic Improvement

    While popular, cannabis edibles have had a challenge with how long it takes to “hit”, which causes some consumers to overindulge – but a change is here!

    Cannabis has become mainstream with almost 90% of the public believing it should be made legal in some form. And while smoking is still the most popular consumption among experienced users, gummies and vapes are close behind. Newer users prefer consuming in a discreet way without the smell and can be taken anywhere.  And while it seems back in the day everyone had a story about overdoing it with pot brownies, things have changed. Now, marijuana edibles make a dramatic improvement in when it takes effect.

    RELATED: The Most Popular Marijuana Flavors

    While vaping works similar to smoking, edibles process cannabis differently. When consumed, edibles go through the digestive tract where the cannabinoids are absorbed. Unlike smoking, which delivers cannabinoids directly to the bloodstream via the lungs, edibles take a more circuitous route.  This is why it can take form 45-90 minutes for edibles provie the high.

    But new technology is making a difference, cannabis beverage (including hemp) are quicker acting, and now a gummy is hitting the market which takes effect within 5-15 minutes. Wana Brands is hitting their multi state markets with the new gummy and it is proving a benefit for consumers.

    Photo by coffeekai/Getty Images

    “As we uncover more information about cannabinoids and how they interact with each other, we are discovering new opportunities to create products that speak to very specific outcomes,” said Joe Hodas, President of Wana Brands. “A growing number of consumers are seeking out ways that cannabinoids can help them negotiate daily or occasional stresses, and Wana Optimals Quick Lift is a great example of how integrating three key cannabinoids can achieve results unlike any other gummy on the market.”

    The new method for gummies allows them to bypass the liver and enter the bloodstream through the stomach. As a result, these gummies will have a quicker onset which an be beneficial.

    RELATED: This Natural Cannabinoid Makes You Feel Happy

    Both Boomers and Gen Z are using marijuana for fun, but also for anxiety, chronic pain and more. The new gummies allows the medical benefit to received more.

    Sarah Johns

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  • Positive Signs For NY Legal Marijuana

    Positive Signs For NY Legal Marijuana

    The cannabis industry is on edge as it waits to see how the federal government acts.  On one side is the slow moving Biden/Harris administration and the Drug Enforcement Administration (DEA) slow walking rescheduling. The DEA is having to wade through overwhelming positive support for fellow agencies and the general public. On the other side, House Speaker Mike Johnson (R-LA) has allowed groups from his party to protest and try to stop the process and issuing statements on the dangers of marijuana. Coupled with a mess in California and a significant drop in investment in the industry as everyone waits the outcome, things are tough. But there are positive signs for NY legal marijuana.

    RELATED: The Most Popular Marijuana Flavors

    New York was one track to be the biggest single market perhaps in the word in the when they approved recreational marijuana. But a last minute major overhaul of the process a few weeks before it rolled out ended in a massive chaos. January 2023 launch the first legal store, but at year end there were roughly 25 legal dispensaries and ultimately 2,800 illicit ones in the Empire State. While consumers may or may not have known or cared about the legality of where they shopped, they should. The products in the stores are unregulated, which is a strong health issue as ingredients and dosage could vary significantly.

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    Wana Brands is the largest gummy company in the industry. They are in 20 states, Canada and Puerto Rico and are backed by Canopy and the alcohol giant Constellation Brands. Highly respected, they are the most mainstream major product company in the industry. Entering the New York Market, is a sign things are starting to normalize.  NY has closed over 800 illicit stores and is working toward 200 legal ones.

    Joe Hodas, President of Wana shared “Wana’s entry in the New York market has been a move that’s been in the works for quite some time. We’ve already established a strong presence in over 20 stores, including The Travel Agency and Housing Works. Orders are rolling in and more locations will be coming online soon. While our initial focus is on the New York City area, we’re working on expansion into upstate as well. We believe New York will be one of the most important states on the map for us and we are excited to get more products into the hands of New Yorkers and all those who visit from around the world.”

    When asked about why enter the NY market now, Hodas responded.

    “Entering the New York market for us was all about timing. In the past, the prevalence of illicit stores in the city made it a challenging environment for a brand like ours. But during my recent visits, I noticed a shift—there’s now a more robust network of regulated, legal stores. We felt it was finally the right moment for Wana Brands to bring our products to New Yorkers. We couldn’t have made this move without our partner, urbanXtracts. Their state-of-the-art manufacturing capabilities and shared commitment to quality have made this launch possible and we’re excited to see what the future will bring.”

    RELATED: This Natural Cannabinoid Makes You Feel Happy

    “The Travel Agency is thrilled to partner with Wana in this vibrant New York cannabis market, that we’ve helped grow since its launch. Wana is also one of this industry’s pioneers, building their business through consistent products and the exploration of new formats and flavors. We look forward to collaborating with Wana in providing New Yorkers with safe, high-quality cannabis experience.” stated Paul Yau, The Travel Agency, Co-Founder and CEO. One of the larger, legal dispensary brand in NYC.

    Amy Hansen

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