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Tag: Jenifer Fernandez Ancona

  • Why Biden Should Shift the Debate to This Topic

    Why Biden Should Shift the Debate to This Topic

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    President Joe Biden and Democrats cannot win the debate over the economy without fundamentally reframing the terms of the choice they are offering voters, an extensive new research study by one of the party’s prominent electoral-strategy groups has concluded.

    The study, scheduled to be released today, seeks to mitigate one of the party’s most glaring vulnerabilities heading into the 2024 election: the consistent finding in surveys that when it comes to managing the national economy or addressing inflation, significantly more voters express confidence in Republicans than in Democrats.

    To close that gap, the study argues, Biden and Democrats must shift the debate from which party is best equipped to grow the overall economy to which side can help families achieve what the report calls a “better life.” The study argues that Democrats can win that argument with a three-pronged message centered on: delivering tangible kitchen-table economic benefits (such as increased federal subsidies for buying health insurance), confronting powerful special interests (such as major corporations), and pledging to protect key personal liberties and freedoms, led by the right to legal abortion.

    The study was conducted by Way to Win, a group that provides funding for candidates and organizations focused on mobilizing voters of color, in conjunction with Anat Shenker-Osorio, a message consultant for progressive candidates and causes. Last year, Way to Win was among the top advocates pushing the party to stress a message of protecting personal freedoms and democracy—an approach that helped Democrats overperform expectations despite widespread discontent about the economy.

    Reversing the advantage Donald Trump and the GOP have on the economy will require Democrats to highlight “the tangible improvements their policies have made in people’s lives, in lieu of speaking of abstract economic gains, as well as touting their future agenda of expanding on these gains, taking on corporate greed and the MAGA Republicans who aim to rule only for the wealthy few,” concludes a memo summarizing the research that was provided exclusively to The Atlantic.

    Based on months of polls, focus groups, and other public-opinion research, the study comes amid simmering Democratic anxieties over national and swing-state surveys showing Trump leading Biden. Especially frustrating for the White House and other Democrats has been the persistence and pervasiveness of negative public attitudes about the economy, despite robust economic growth, low unemployment, and a huge reduction in the inflation rate over the past year. Democrats were particularly unnerved by a recent survey from Democracy Corps, a group founded by the longtime party strategists James Carville and Stanley B. Greenberg, that found that voters in the key swing states gave Trump a retrospective job-approval rating for his performance as president nearly 10 percentage points higher than what they give Biden for his current performance.

    Biden has spent months trying to highlight positive trends in the economy by describing them under the rubric of “Bidenomics.” But the Way to Win study, like the Democracy Corps research, argues that it is counterproductive for the administration to try to convince voters that inflation is abating or that the economy is improving while so many are struggling to make ends meet. Telling voters that “inflation is going down [produced a] backlash” in the research, Jenifer Fernandez Ancona, Way to Win’s senior vice president, told me: “Their experience is that it’s up. If you make an overarching statement that things are getting better, it rubs people the wrong way.”

    Probably the key insight in the report is the contention that it’s a mistake for Democrats to focus the 2024 debate on any of the broad national trends in the economy, including those that have been positive under Biden, such as job growth.

    For many years, the report argues, voters have been inclined to believe that Republicans are better than Democrats at managing the overall economy—an advantage that may be especially pronounced for Trump, a former business mogul, if he’s the GOP nominee. But, the study found, swing voters, as well as the irregular voters the party needs to turn out in 2024, give Democrats an edge on which party can best deliver for “you and your family’s economic well-being.”

    “If the argument is who [handles] the economy best, even though it’s not true in any sense, that’s their brand advantage,” Shenker-Osorio told me. “If the question is who is going to create the best future for your family, that is a Democratic-brand advantage. That is a story we can tell. It’s a credible story, and it’s a story that people care more about.”

    To shift the debate into this more favorable terrain, the report argues, Biden and other Democrats must simultaneously reorient their economic arguments in opposite directions. The group argues that Democrats must narrow their focus by talking less about macroeconomic trends and more about specific policies they have enacted to help families make ends meet. That includes policies that Biden has passed to lower prescription-drug and utility costs, and policies he could promote in a second term, such as restoring the expanded child tax credit that Democratic Senator Joe Manchin of West Virginia stripped from the Inflation Reduction Act last year.

    “Among both swing voters and surge voters, folks are moved more by talking about tangible gains than by talking about growing the economy,” Shenker-Osario said.

    Simultaneously, the report argues that Democrats must link their economic agenda to a broader promise to defend voters against an array of forces threatening their ability to succeed. In its research, the group found that the strongest case for Democrats blended pledges to deliver concrete economic benefits with promises to defend fundamental rights and stand up to big, wealthy corporations.

    Across all of these fronts, Fernandez Ancona argues, the key for Democrats is not just to warn about what a second Trump term could mean but to give voters a positive vision that emphasizes their success at stopping him and the prospect that reelecting Biden could deliver measurable benefits. “We really believe we can’t just rely on telling people the bad things,” Fernandez Ancona said.

    Key results in the 2022 election offer Democrats some reason for optimism that the approach urged by Way to Win can succeed. In the five swing states most likely to decide the 2024 presidential race, Democrats won seven of the nine Senate and gubernatorial races in 2022, primarily around variations on the themes that Way to Win wants the party to stress next year.

    The range of problems confronting Biden, such as doubts about his age and capacity, can’t all be resolved by recalibrating his message. Fernandez Ancona doesn’t pretend otherwise. But she argues that a more precisely targeted message will provide Biden the best chance of maximizing his support whatever the background environment looks like next year. “We can’t control what conditions are,” she told me. “Messaging can’t solve all problems. But it does do something to paint the path forward and make sure that voters go into the booth knowing what the stakes are.”

    With Trump looming as the likely GOP nominee, Democratic strategists at this point may have greater consensus about the stakes in 2024 than the path forward for the party. The sheer proliferation of studies proposing a new approach for Biden may be the most telling measure of how much more difficult this election looks than Democrats once anticipated.

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    Ronald Brownstein

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  • The Topic Biden Keeps Dodging

    The Topic Biden Keeps Dodging

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    President Joe Biden is following a strategy of asymmetrical warfare as the 2024 presidential race takes shape.

    Through the early maneuvering, the leading Republican candidates, particularly former President Donald Trump and Florida Governor Ron DeSantis are trying to ignite a procession of culture-war firefights against what DeSantis calls “the woke mind virus.”

    With the exception of abortion rights, Biden, by contrast, is working to downplay or defuse almost all cultural issues. Instead Biden is targeting his communication with the public almost exclusively on delivering tangible economic benefits to working-class families, such as lower costs for insulin, the protection of Social Security and Medicare, and the creation of more manufacturing jobs.

    While the leading Republican presidential contenders are effectively asking voters “Who shares your values?” or, in the harshest versions, “Who shares your resentments?,” Biden wants voters to ask “Who is on your side?”

    The distinction is not absolute. Trump, DeSantis, and the other Republicans circling the 2024 race argue that Biden’s spending programs have triggered inflation, and insist that lower taxes, budget cuts, and more domestic energy production would spur more growth. And in addition to their unwavering defense of abortion rights, Biden and his aides have also occasionally criticized some of the other Republican cultural initiatives, such as DeSantis’s “Don’t Say Gay” bill banning discussion of sexual orientation in early grades.

    But the difference in emphasis is real, and the contrast illuminates the core of Biden’s vision about how to sustain a national majority for Democrats. He’s betting that the non-college-educated workers, especially those who are white, who constitute the principal audience for the Republican cultural offensive will prove less receptive to those divisive messages if they feel more economically secure.

    “We need to reforge that identity as the party that gives a damn about people who feel forgotten, who have really tough lives right now,” says the Democratic strategist Mike Lux, who recently released a study of political attitudes in mostly blue-collar, midsize “factory towns” across the Midwest. “That’s the central mission. And that’s why I think Biden is right to be focusing on those economic issues first.”

    But other Democrats worry that Biden’s economy-first approach risks allowing Republicans such as DeSantis to define themselves as championing parents while advancing an agenda that civil-rights advocates believe promotes exclusion and bigotry. They also fear that Biden’s reluctance to engage more directly with Republicans over the rollback of rights raging through red states risks dispiriting the core Democratic constituencies, including Black Americans and the LGBTQ community, that face the most direct consequences from restrictions on how teachers and professors can talk about race or bans on gender-affirming care for minors. These Democrats have grown even more uneasy as Biden lately has moved toward Republican positions on immigration (with new restrictions on asylum seekers) and crime (by indicating that he would not block congressional efforts to reverse a reform-oriented overhaul of Washington, D.C.’s criminal code.)

    “Not engaging in culture wars does not mean that Democrats win: It means that we forfeit,” says Terrance Woodbury, chief executive officer and founding partner of HIT Strategies, a Democratic consulting firm that focuses on young and minority voters. The group’s polling, Woodbury told me, shows that “not only do Democratic voters expect Democratic leaders to do more to advance social and racial justice” but that “they will punish Democrats that do not.”

    My conversations with Democrats familiar with White House thinking, however, suggest that Biden and those around him don’t share that perspective. In that inner circle, I’m told, the dominant view is that the best way to respond to the culture-war onslaught from Republicans is to engage with it as little as possible. Those around Biden do not believe that the positions Republicans are adopting on questions such as classroom censorship, book bans, LGBTQ rights, and allowing people to carry firearms without a permit, much less restricting or banning abortion, will prove popular with voters beyond the core conservative states.

    More fundamentally, Biden’s circle believes that voters don’t want to be subjected to fights about such polarizing cultural issues and would prefer that elected officials focus more on daily economic concerns such as inflation, jobs, and health care. Those around Biden largely share the view expressed by the Democratic pollster Guy Molyneux, who studied public attitudes about key GOP educational proposals in two national surveys last year. “People don’t really want either side of these culture wars to win; they want to just stop having these culture wars,” Molyneux told me. “They really see a lot of this as a diversion.” A national survey released this week by Navigator, a Democratic polling consortium, supports Molyneux’s point: When asked to identify their top priorities in education, far more voters cited reducing gun violence and ensuring that kids learn skills that will help them succeed than picked “preventing them from being exposed to woke ideas about race and gender.”

    Biden hasn’t completely sidestepped the culture wars. After mostly avoiding the issue earlier in his presidency, he’s been relentless in his defense of abortion rights since the Supreme Court overturned Roe v. Wade last summer. (Earlier this year, Vice President Kamala Harris commemorated what would have been the 50th anniversary of Roe with a speech in Tallahassee, Florida, where she targeted DeSantis’s signing of legislation banning abortion there after 15 weeks.) When DeSantis signed the “Don’t Say Gay” bill last year, the White House also criticized him. And most recently in Selma, Alabama, Biden has also issued tough criticisms of the red-state laws erecting new hurdles to voting.

    Yet the Biden administration, and especially the president himself, has mostly kept its distance from the surging tide of bills advancing in Florida and other red states rolling back a broad range of civil rights and liberties. Tellingly, when Biden traveled to Florida last month, it was not to condemn DeSantis’s agenda of restrictions on classroom teachers or transgender minors, but to defend Social Security, Medicare, and the Affordable Care Act; the only time he mentioned DeSantis by name was to criticize him for refusing to expand eligibility for Medicaid health coverage under the ACA.

    Since the midterm elections, Biden has centered his public appearances on cutting ribbons for infrastructure projects and new clean-energy or semiconductor plants funded by the troika of massive public-investment bills he signed during his first two years; defending Social Security and Medicare; highlighting lower drug prices from the legislation he passed allowing Medicare to bargain for better deals with pharmaceutical companies; and combatting “junk fees” from airlines, hotels, and other companies. In his State of the Union address last month, Biden spoke at length about those economic plans and what he calls his “blue-collar blueprint to rebuild America” before he mentioned any social issues, such as police reform, gun control, and abortion. The budget Biden will release today advances these themes by proposing to extend the solvency of Medicare by raising taxes on the affluent.

    The emphasis was very different in marquee appearances last weekend from Trump and DeSantis. Trump, in his long monologue on Saturday at CPAC, accused Biden of exacerbating inflation and promised to pursue an all-out trade war with China. But those comments came deep into a nearly two-hour speech in which Trump blurred the boundary between calling on his supporters to engage in a culture war and an actual civil war, when he promised to be their “retribution” against elites and “woke tyranny.”

    When DeSantis spoke at the Ronald Reagan Presidential Library, northwest of Los Angeles, last Sunday, he delivered more of an economic message, attributing Florida’s robust population growth in part to its low taxes and low spending. But he drew a much more passionate reaction from his audience later when he denounced the “woke mind virus,” recounted his stand during the coronavirus pandemic against “the biomedical security state,” and pledged to “empower parents” against the educational establishment. DeSantis received his only standing ovation when he declared that schools “should not be teaching a second grader that they can choose their gender.”

    To some extent, the heavy reliance by Trump and DeSantis on these cultural confrontations reflects their belief that GOP primary voters are much more energized now by social rather than economic issues. Yet it also represents the widespread GOP belief that distaste for liberal positions on cultural issues remains an insuperable barrier for Democrats with most working-class voters, including a growing number of Latino men. “Blue-collar voters don’t separate cultural concerns from economic fears,” the GOP strategist Brad Todd, a co-author of The Great Revolt, told me in an email. “They think big global companies are in cahoots with the left on culture, and they don’t put pocketbook concerns ahead of way-of-life concerns.”

    Todd thinks Biden’s attempt to define himself mostly around economic rather than cultural commitments represents his desire “to jump in a time machine and go back to the Democratic Party of the ’80s.” Indeed, Biden, who was first elected to the Senate in 1972, came of age politically in an era when Republicans repeatedly used racially infused “wedge issues” to pry away working-class white voters who had mostly supported Democrats on economic grounds over the previous generation. Some Democrats see Biden’s recent moves to adopt more right-leaning policies on immigration and crime as a resurgence of that era’s widespread Democratic belief that the party needed to neutralize cultural issues, typically by conceding ground to conservative positions.

    Like others I spoke with, Jenifer Fernandez Ancona, the vice president and chief strategy officer at Way to Win, believes that focusing primarily on economic issues makes sense for Biden now, but that he will eventually be forced to address the GOP’s cultural arguments more directly. Sublimating those issues, she argues, isn’t sustainable, because it is “hurting the very people” Democrats now rely on to win and because the Republican cultural arguments, left unaddressed, could prove very persuasive to not only working-class white voters but also Hispanic and even Black men. Ultimately, Fernandez said, Biden and other Democrats must link the two fronts by convincing working-class voters that Republicans are picking cultural fights to distract them from an economic agenda that mostly benefits the rich. “We have to put to bed this idea [that] we can have an economic message that doesn’t address the racial grievance and fear of change that is at the center of all this culture-war stuff,” argued Fernandez, whose group funds candidates and organizations focused on building a multiracial electoral coalition.

    The debate among Democrats ultimately comes down to whether Biden is skillfully controlling the electoral battlefield or trying to resurrect a coalition that no longer exists (centered on working-class families) at the expense of dividing or demoralizing the coalition the party actually relies on today (revolving around young people, college-educated white voters, and racial minority voters). Several Democratic strategists told me that one obvious challenge with Biden’s trying to define the election around the question of which party can deliver the best economic results for working-class families is that polls throughout his presidency have found that more Americans would pick the GOP. “People still think that Trump economics was better for them than Biden or Obama economics,” Celinda Lake, who served as one of Biden’s lead campaign pollsters in 2020, told me.

    To Lake, that’s an argument for Biden’s strategy of stressing kitchen-table concerns, because she believes the party cannot win unless it narrows the GOP advantage on the economy. But other Democrats believe today’s party is less likely to persuade a national majority that it is better than Republicans for their finances than it is to convince them that the Trump-era GOP constitutes a threat to their rights, values, and democracy itself. Biden’s response to the Republican initiatives censoring teachers, rolling back abortion access, and threatening LGBTQ rights “simply cannot be ‘more jobs,’” Woodbury said. “If Democrats insist on fighting exclusively on economic terms, every poll in America shows they will lose.”

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    Ronald Brownstein

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