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CINCINNATI — Black History Month is about honoring the past, but for one Cincinnati entrepreneur, it’s also about investing in the future.
When Crystal Kendrick looked at the growing landscape of the Queen City nearly a decade ago, she saw opportunity but also a gap. “We did not have a database where people of color, and particularly people of African descent, could find themselves,” Kendrick said.
In 2016, she launched The Voice of Black Cincinnati, a digital platform designed to serve as a central hub for culture, connection and community. The site curates events, scholarship opportunities, job listings and historical content tracing Black life in Cincinnati back to 1788.
What began as a resource for African Americans has evolved into a widely used public platform. “In doing so, we have created a central hub today where not just African-Americans, but people of any race, creed or color can come to our website and find incredible resources,” Kendrick said.
One of its most impactful features is a business directory aimed at strengthening economic ties within the community. The database now lists more than 700 Black-owned businesses.
“Our business profiles also connect to the company’s Google profiles and Facebook profile,” Kendrick said. “So it really helps the consumer make a good decision about a company just by looking at them on our platform.”
Kendrick said the platform will remain free to users, though sustaining it presents financial challenges in a competitive advertising market.
“The cost of producing and managing a website with nearly 2 million page views, social media platforms with nearly 100,000 followers, email newsletters with 50,000 subscribers and 6,000 text subscribers — it’s costly,” she said.
Still, she believes the demand underscores its value. “Our sole purpose is to improve the quality of life for our followers,” Kendrick said. “We hope to do that and we will continue to do that as long as we are able.”
Kendrick’s efforts have also been recognized by Visit Cincy, which awarded her the Wendell P. Dabney Award for helping diversify the region’s hospitality industry.
As Cincinnati continues to grow as a Midwest destination to eat, work and play, Kendrick says her mission remains focused: ensuring the Black community is not only remembered but represented, connected and empowered.
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Javari Burnett
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