ReportWire

Tag: Japanese Wagyu

  • Japanese Wagyu Promotion Launched November 15th in the U.S.

    Fifth Annual Campaign Highlights Farming Craftsmanship and Partners with Restaurants in NYC, Los Angeles, San Francisco & Miami
     


    NEW YORK, November 20, 2024 (Newswire.com)
    –
    The 5th annual Japanese Wagyu campaign,  “Deep Dive into the Wonders of Japanese Wagyu -Farm to Our Table-,” launched on November 15th, 2024 in the United States by  J-LEC  (Japan Livestock Products Export Promotion Council) and JFOODO, (Japan Food Product Overseas Promotion Center), established by the Japanese government. The campaign is in partnership with restaurants and chefs in New York City, Los Angeles, San Francisco and Miami. 

    Sharing never-before-told stories around farmer’s meticulous practices of raising cattle, the goal of this year’s promotion is to uncover why Japanese Wagyu is considered the world’s best beef and elevate consumer awareness around the specialty ingredient. An acclaimed Los Angeles chef and journalist were sent to Japan to interview Japanese farmers and film an educational video for this campaign. Other highlights include the addition of Miami, menus at multiple STK locations and the participation of 20 Benihana restaurants within the four cities. This will be the first time Benihana has ever offered Japanese Wagyu.

    With a goal of deepening the understanding of the American consumer, Japanese Wagyu will have a month-long expanded representation on dining menus in target cities – starting on November 15th in New York City and Los Angeles, and December 2nd in San Francisco and Miami. Focusing on the “why” behind Japanese Wagyu’s rich flavor and esteemed status, this year’s campaign continues to highlight talented chefs who are developing new experiences using a wide variety of Japanese Wagyu cuts and unique culinary applications. Exclusive lifestyle events showcasing the special Japanese Wagyu dishes developed by partner chefs will be held in New York City and Los Angeles mid-November. Featuring a short film crafted for this campaign and starring a partner chef, guests will learn first-hand about the meticulous raising process for Japanese Wagyu cattle. 

    New York City Partner Restaurants include:

    • Benihana (NY West, Westbury and Manhasset)
    • Lure Fishbar
    • Momokawa
    • Salt + Charcoal 
    • STK Steakhouse NYC (Midtown and Downtown)
    • The Bazaar by José Andrés
    • Zuma New York

    Los Angeles Partner Restaurants include:

    • Barr Seco 
    • Benihana (Downey, Torrance, Ontario, Newport Beach, Anaheim, Puente Hills, Santa Anita, Santa Monica and Encino)
    • Kodo
    • Rokusho
    • Santo
    • Shibumi
    • STK Steakhouse Los Angeles
    • Yamashiro

    San Francisco Partner Restaurants include:

    • Benihana (San Francisco, Cupertino, Concord and Burlingame)
    • STK Steakhouse San Francisco
    • Yokai

    Miami Partner Restaurants include:

    • Benihana (Miami Beach, Samurai Miami, Miramar and Coral Gables)
    • STK Steakhouse South Beach
    • Zuma Miami
    • The Wagyu Bar

    Partner details will be announced in the coming weeks. Follow @wagyuofjapan on Instagram for campaign updates and to visually savor the delicious Japanese Wagyu dishes being developed.

    Press Kit / Visual Assets link HERE

    Campaign Instagram link HERE

    ###

    The Japan Livestock Products Export Promotion Council (J-LEC) was established to promote Japanese livestock products in other countries working towards investigating export strategies, collecting and providing information on overseas markets and conducting export promotion activities.

    This organization represents livestock farmers, meat and dairy industries as well as local governments. J-LEC is led by the Japan Livestock Industry Association which is under jurisdiction of the government. For more information, please visit: https://jlec-pr.jp/en

    The Japan Food Product Overseas Promotion Center (JFOODO) was established on April 1, 2017. JFOODO will devote its resources to the branding of Japanese agricultural, forestry, fishery and food products.

    To further boost the export of Japanese agricultural, forestry, fishery and food products, JFOODO will work to create a stronger platform for overseas B to C promotions and branding projects that stimulate international demand. For more information, please visit: https://www.jetro.go.jp/en/jfoodo

    AYDEA is the only cross-cultural creative agency of its kind, bridging cultures with context, savvy and compassion—helping businesses expand globally by identifying opportunities, localizing strategies and accelerating massive growth.

    Source: J-LEC

    Related Media

    Source link

  • Japanese Wagyu Campaign Redefining Everyday Dining Experiences Launches November 1st in the U.S.

    Japanese Wagyu Campaign Redefining Everyday Dining Experiences Launches November 1st in the U.S.

    Fourth Annual Campaign Partners include Restaurants in NYC, LA & SF and Nationwide E-Commerce Brands


    NEW YORK, October 31, 2023 (Newswire.com)
    –
    JFOODO, the Japan Food Product Overseas Promotion Center established by the Japanese government, is launching its 4th annual Japanese Wagyu campaign in the United States on Nov. 1, 2023. In partnership with restaurants, chefs and butchers in New York City, Los Angeles, and San Francisco and e-commerce brands, this promotion will showcase the approachability of Japanese Wagyu, increasing the opportunities to include the world-famous ingredient in the celebration of everyday moments. JFOODO’s goal is to introduce more American diners to Japanese Wagyu and shift the perception that it is only for special occasions; diners can savor each moment with Japanese Wagyu. Running through Feb. 10, 2024, Japanese Wagyu will have expanded representation on dining menus in target cities and at exclusive lifestyle events, including the James Beard Foundation Gala for Good in New York City on November 3rd.

    Partner restaurants range from fine dining establishments to trendy premium casual destinations and brunch hot spots. This campaign is highlighting talented chefs who are developing new experiences using a wide variety of Japanese Wagyu cuts and unique culinary applications. Diners are welcome to incorporate new lifestyle opportunities to enjoy this rich delicacy through innovative dishes and spins on the classics.

    In addition to brick-and-mortar locations, three e-commerce brands – WAGYUMAN, Meat N’ Bone and Pursuit Farms – are also participating in the campaign. Each of these lauded meat purveyors has put together dinner party meal kits and special gift packages that offer consumers the opportunity to bring the Japanese Wagyu experience into their own kitchens. 

    Beyond this year’s culinary and distribution partners, the campaign is expanding with in-person activations. Japanese Wagyu will be served at the upcoming James Beard Foundation Gala for Good. There are also plans for other meet-up events with Pearl Street Caviar, Parlor Social Club and Sucker Punch Sports Bar offering special Japanese Wagyu experiences. 

    New York City’s featured restaurant partners include:

    • Carriage House (A5 Wagyu Canape, A5 Carpaccio Gratin)
    • cocoron market (A5 Wagyu Onigiri, A5 Wagyu Menchi Katsu Sando)
    • El Fish Marisqueria (Japanese Wagyu Picanha Tostada, Tacos Surf & Turf)
    • Flip Sigi (Atchara A5 Wagyu Taco)
    • J-Spec Wagyu Dining (A5 Wagyu Katsu Sando, A5 Wagyu Philly Cheesesteak)
    • Lure Fishbar (A5 Wagyu Steak & Eggs, A5 Wagyu Tartare Crispy Rice) 
    • noreetuh (Braised Miyazaki Wagyu short ribs, Carpaccio of Miyazaki Wagyu tenderloin)
    • Salt + Charcoal (S+C A5 Wagyu Sukiyaki, A5 Wagyu Burger) 
    • STK Steakhouse (A5 Wagyu French Dip Sandwich, A5 Wagyu Tacos)
    • THE GALLERY by odo (Japanese Wagyu Shabu Shabu, A5 Wagyu Steak Burger)
    • Wagyu Club at Esora (Wagyu Omakase with Kobe steak and Kobe sukiyaki)
    • Zuma New York (A5 Tenderloin wagyu tartare on bone marrow)

    The campaign in San Francisco and Los Angeles runs from Jan. 10, 2024, to Feb. 10, 2024, and partner details will be announced in the coming weeks.

    For a complete list of participating restaurants, their special menus and U.S.-based online retail outlets, and to learn more about the history and traditions of Japanese Wagyu, please visit Wagyu of Japan – Savor each moment with Japanese Wagyu (jetro.go.jp).

    Follow @wagyuofjapan on Instagram for campaign updates and to visually savor the delicious Japanese Wagyu dishes being developed by the partner restaurants, EC retail brands and butchers. 

    Press Kit / Visual Assets: https://drive.google.com/drive/folders/1emqTTUoHhqtUAaukO0CRmI7_botSo6Kf?usp=sharing

    Campaign Video Link: https://youtu.be/2rsEZadM8bE

    ###

    The Japan Food Product Overseas Promotion Center (JFOODO) was established on April 1, 2017. JFOODO will devote its resources to the branding of Japanese agricultural, forestry, fishery and food products.

    To further boost the export of Japanese agricultural, forestry, fishery and food products, JFOODO will work to create a stronger platform for overseas B to C promotions and branding projects that stimulate international demand. For more information, please visit: https://www.jetro.go.jp/en/jfoodo/

    AYDEA is the only cross-cultural creative agency of its kind, bridging cultures with context, savvy and compassion — helping businesses expand globally by identifying opportunities, localizing strategies and accelerating massive growth.

    Source: JFOODO

    Source link