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Tag: Jack Daniels

  • Uncle Nearest CEO Fawn Weaver Alleges Smear Campaign Amid Receivership Battle Over $108 Million Default

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    The CEO of embattled whiskey company Uncle Nearest alleges that an ongoing legal battle with a lender amounts to a smear campaign. Central to it, according to Fawn Weaver, who is also the founder, is a Martha’s Vineyard property the company purchased in 2023.

    “Martha’s Vineyard was a smear campaign tactic,” Weaver said during a fireside chat at the Inc. 5000 conference titled, “Reclaiming Your Company in Turbulent Times.” “Their hope was that the judge would see it, would accept the smear and would turn over keys of my company to them.”

    Whiskey company and distillery Uncle Nearest has been in receivership since August after defaulting on $108 million worth of loans from the lender, Farm Credit Mid-America. Receiverships are powerful legal tools, which involve appointing a third party or “receiver” to oversee and protect a company’s assets and guide restructuring to avoid bankruptcy, according to Investopedia.

    A Black- and woman-owned company, Uncle Nearest was named after Uncle Nearest Green, a formerly enslaved man who taught Jack Daniel to make whiskey in the 1800s. Weaver learned of Green from 2016 reporting in The New York Times, after which she began researching his story. She ultimately wrote a book about Nearest and her own journey, called Love and Whiskey, and founded the company alongside her husband Keith Weaver.

    Today, Weaver says Uncle Nearest is the second best selling Tennessee whiskey in the U.S. after Jack Daniel’s, boasts numerous awards, and has continued to grow sales in spite of an overall downturn in alcohol sales post-pandemic. The company also has made early advances into vodka and cognac, and owns a farm in Tennessee and a chateau in France (for the cognac foray), among other properties, according to Weaver.

    Weaver claims the inclusion of the Martha’s Vineyard property in Farm Credit’s complaint comes down to reputational damage and an effort to “taint the judge, who’s going to be white in eastern Tennessee.”

    Martha’s Vineyard is home to historically Black neighborhoods and has a legacy of generational Black homeownership that dates back to the early 19th century, according to the Vineyard Gazette’s reporting on Martha’s Vineyard: Race, Property, and the Power of Place. To this day, prominent figures including former President and First Lady Barack and Michelle Obama and director Spike Lee reportedly own property there.

    “If you can get the judge to believe that we misappropriated funds to buy a property, a vacation home—let’s be clear, I’m from California, what I’m not going to do is buy a vacation home that’s not on the water in a town that is not sunny nine months out of the year,” she said.

    An August filing from Weaver and Uncle Nearest opposing the receivership request addresses the Martha’s Vineyard property directly. It claims that Farm Credit’s receivership motion “ignores critical context,” and states that the lender did not take adequate legal steps to establish its claim on the property as collateral in case of a default on the loans. It was a point Weaver reiterated at the conference.

    “They didn’t have security over any of our collateral. And the question becomes, why not? Why did you not ask to perfect seven of our eight pieces of real estate? Martha’s Vineyard is just one of them,” Weaver said.

    The August filing also alleges that two Farm Credit executives took a social trip to the Vineyard together with Uncle Nearest’s former CFO, whom Weaver has accused of fraud, noting that they attended Uncle Nearest’s inaugural Gospel Brunch event at the property and provided “unsolicited praise for the acquisition.” Referring to Farm Credit as the plaintiff, the filing states, “Plaintiff’s direct participation and documented support contradict the narrative it now offers in its Motion.”

    Weaver stated at the conference that she had provided some evidence to prove her claim but that there would be more to come. “I still have not filed anything,” she added.

    Uncle Nearest’s appointed receiver did file an initial report on Oct. 1, stating he had found “no evidence of misappropriation, theft, financial impropriety by the company’s founder, its management team or any current employee,” and writing that the odds were “very good” that  the company would successfully emerge from receivership, The Lexington Herald Leader reported. He also detailed that although he didn’t anticipate a fire sale, some unproductive or noncore assets would likely be sold, which could include Uncle Nearest’s cognac and vodka businesses and some real estate holdings, according to The Lexington Herald-Leader.

    “Every entrepreneur is going to have a moment in time where it looks like all is lost,” Weaver said. “The only difference between those who have been the most successful entrepreneurs in American history and those who have failed are those who gave up in the in between.”

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    Chloe Aiello

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  • This Elden Ring Clothing Is The Future Of Video Game Fashion

    This Elden Ring Clothing Is The Future Of Video Game Fashion

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    This story is part of our new Future of Gaming series, a three-site look at gaming’s most pioneering technologies, players, and makers.


    Video game fashion is often uninspired, Hot Topic-adjacent fare: T-shirts with a game logo ironed on the front, or zip-up sweatshirts with a garish all-over print of an animated character. It’s rare to see a piece of merch that feels like it’s pulled from a game-world (like the Disco Elysium jacket) or one that’s subtle enough you could wear it out to dinner without anyone knowing you’re repping your favorite RPG.

    When I first saw “The Lands Between,” the Elden Ring-inspired collection from luxury streetwear brand ARK/8, I felt like I was looking at the future of game-related fashion. Nothing is so high-concept that it’s unwearable (the line is still firmly rooted in a streetwear aesthetic) but the entire collection could easily be worn by someone strutting through SoHo, or captured and posted on Instagram by Watching New York and no one would know it references a video game.

    A lush, blood-red faux-fur coat that looks like the lion draped over Godfrey’s shoulder, an oversized, menswear-inspired crisp white button-down with Queen Marika stretched across the back, a few elegantly distressed crewnecks—all if it is so chic and so effortlessly cool that I can’t help but get excited looking at everything.

    I was so curious about the person behind the designs that I reached out via email to ARK/8’s creative director, Dimitri van Eetvelde, to learn what inspires him and what he thinks is the future of gaming fashion.

    Image: ARK/8

    Finding fashion inspiration in Elden Ring

    First, van Eetvelde made one thing very clear: ARK/8 isn’t a video game merch company, it’s a “fashion brand with gaming and pop culture as its DNA.” He likened it to how “skate is part of the DNA of brands like Supreme or Vans.” For him, too many pieces of game-related clothing are “very safe” items like “printed basics or pieces that are more suited for cosplay and gaming conventions.”

    “The problem is that most of the licensed companies don’t care about gaming, it’s just a business decision. They sell the same T-shirt, whether it’s Jack Daniels or Iron Maiden or Assassin’s Creed,” he said. Van Eetvelde understands this approach, because he’s done it before—his first fashion company, Level Up Wear, was a printed tee and outerwear line started back in 2007, which focused on printing branded content on high-quality t-shirts. For him, Level Up Wear “was the inception of the concept of gaming and quality together,” though he soon reached a creative limit, and wanted to find a way to further explore high-quality garments and game-inspired designs. That’s when ARK/8 was born, fully materializing in 2019 after several iterations (including, briefly, as Italian-made high-end jewelry).

    A model wears a silk button-down while standing against a green backdrop.

    Image: ARK/8

    The Lands Between collection marries high-end fashion with gaming, but not reductively—though items like the Boss Door t-shirt or the Queen Marika button-down clearly feature more obvious game references, there’s a sense of evocation at play here, as well. “We wanted to create a collection that didn’t feel like a repeat of the gaming merch template focusing on key characters or iconography, or using heavily illustrated prints,” van Eetvelde said. “Elden Ring was going to be approached not from a traditional asset/graphic perspective, but from a texture, world immersion angle.”

    Brilliantly, the design team leaned into “exploration and content discovery” which van Eetvelde noted is a key part of Elden Ring gameplay. From there, two visual themes emerged: maps and the Tarnished aesthetic. “The map is so beautifully made,” van Eetvelde said, “The challenge was a technical one at that point, as getting it to look vibrant and detailed on different fabrics took a few tries.” The resulting “Our Lands Between Bomber Jacket,” however, is pretty wild—a “seemingly infinite print” of the in-game map, swirling colors across the model’s torso. The Tarnished aesthetic shows in the distressed but robust crewnecks, which van Eetvelde suggested mimic how players start out their Elden Ring experiences. “You start at the bottom in the game, your clothes are ragged. It’s rough, like in most FromSoftware experiences, but there’s also that robustness, that persistence of getting up and dusting yourself off, death after death.”

    The future of video game fashion

    With individual items ranging from $145 to $2500, it’s a gorgeous—albeit pricey—collection that elevates game-related fashion, and according to its chief designer, The Lands Between is just the beginning for ARK/8. The Elden Ring collection is the brand’s “guinea pig,” according to van Eetvelde—he gave me a sneak peek at a cool, splashy Overwatch drop coming soon that features a D.Va bodysuit I simply must have and a very cool Genji-inspired zip-up.

    A model wears a D.Va inspired long-sleeved bodysuit under slouchy sweatpants.

    Image: ARK/8

    “ARK/8’s mission is to establish a platform to elevate the conversation around gaming and the incredible art, music and narratives that underpin these amazing entertainment creations,” van Eetvelde said. “There’s a constant to it, it’s not just a one-off like most collabs. Fashion is a way to express our passion and show gaming in a new light.”

    During our chat, he cited a few other examples of the somewhat dissonant worlds of fashion and gaming meeting and making something incredible. “I liked the Han Kjobenhavn X Diablo IV runway pieces for example, as they did push the envelope. I think the LOEWE X GHIBLI one was also really good because Jonathan Anderson really has a passion for Ghibli movies and it reflects on the whole collection. It’s brimming with details and complex executions. I want to see more of that.”

    For game developers and fashion brands, ARK/8’s ethos can and should be mined for future collaborations. I want to see more high-concept runway pieces, more elevated streetwear looks, and less gaudy, ironed-on 1-Up mushrooms and zip-up sweatshirts meant to look like Samus’ power suit. Video games are visual marvels, brimming with color and creativity—lets make more clothes and accessories that speak to that.

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    Alyssa Mercante

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