Tag: iPhone

We’re in the homestretch — in just one week, the 2025 iPhone event will be here to showcase the new iPhone 17 lineup. The event will take place on Tuesday, September 9 at 1PM ET. The new smartphones will come equipped with the latest iOS 26 features preinstalled, along with any new features Apple reveals that day. But since we still have to wait a couple of weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here’s what we’re expecting and what we can reasonably assume we’ll get from Apple next week.

What are the latest iPhone 17 rumors?

The iPhone 17 case rumors keep coming from leaker Majin Bu, per MacRumors. The latest shows a clear iPhone 17 Pro and Pro Max case with the large rear camera bump cutout. However, it appears the case isn’t fully transparent, and instead has a white rectangular piece that covers the MagSafe area. The same post notes Apple is working on a tinted version of the Clear Case, which could become available later on.

These rumors haven’t been confirmed by Apple and we won’t know what the actual iPhone 17 models will look like until the iPhone event next month.

How much will the iPhone 17 cost?

Apple’s announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump’s trade policies can change from week to week, and Apple’s continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?

If prices do creep up, Apple may choose to pair it with an “upgrade.” Consider this recent rumor posted by MacRumors from a leaker known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line may start at 256GB, doubling the current 128GB baseline. While that could be accompanied by a price increase of $50, Apple could at least pitch it as a “better value.” That said, the company doubled the default RAM of its Mac computers from 8GB to 16GB at no extra cost in 2024 — but that was before the current Trump tariff cycle started.

Now, on the eve of the iPhone announcement, a report from JPMorgan mixes and matches the rumors above. As recounted in 9to5Mac, the iPhone line’s starting prices will still stretch from $799 to $1,199 — just as they do now — with the Air possibly getting a $50 increase versus the iPhone Plus model it’s replacing, and the 17 Pro costing an additional $100, but including more storage.

Again, these prices are only projections and haven’t been confirmed by Apple.

When will the iPhone 17 series be announced?

As noted above, the date has been confirmed for Tuesday, September 9. That lines up with Apple’s traditional schedule, and the earlier report from iphone-ticker.de (via MacRumors).

This generation of Apple smartphones may be the last to be fully released in September, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.

What will the new iPhone 17 lineup include?

Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple’s ultralight laptop designation. Bloomberg‘s Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple’s new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that’s what we know for now.

As a guest on the latest Engadget Podcast, Gurman told Engadget’s Devindra Hardawar and Igor Bonifacic the rumored iPhone Air will be rough around the edges at first. He believes the 17 Air will “lag in both” when it comes to camera and battery performance. “The battery life is going to be subpar compared to a base-level 17 or Pro model,” he says. The ultimate goal, he notes, is to get all the functionality of the Pro models into the Air models.

An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium. Other speculation had suggested that the Air would use a blend of aluminum and titanium, so the exact materials may not be known until the official announcement.

After the announcement dropped Tuesday for the official iPhone 17 event, MacRumors speculates the Apple logo says a lot about the new iPhones. Apple’s logo “hints at two rumored iPhone 17 Pro features.” The logo shows bright orange and dark blue colors, rumored to be two of the iPhone 17 Pro colors, so they could be onto something. They also noticed it looks like an infrared heat map, hinting at the vapor chamber cooling system.

Additionally, an August 4 MacRumors report says the internal battery pack of the iPhone Air is just 2.49mm thick — half the thickness of the iPhone 17 Pro battery. The leak was posted on the Korean-language Naver blog, where they show the alleged batteries of the iPhone 17 Air and 17 Pro side by side. The same account claimed the 17 Air’s battery capacity was a mere 2,800 mAh, MacRumors notes. (That’s below the battery capacity of current iPhone 16 models.)

On a similar topic, an iPhone 17 Pro production leak appears to have revealed an all-aluminum chassis, according to MacRumors. Originally posted by leaker Majin Bu, the image shows a shell that has a large round hole on the back (where the Apple logo typically is) to allow for MagSafe charging. MacRumors says this could just be a molding but notes that the aluminum frame (versus the current titanium in Pro iPhone models) would yield a significantly lower weight.

That same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Pro will have better wireless signal strength thanks to an updated antenna design. The individual posted a render on X that shows a new antenna system that wraps around the iPhone 17 Pro’s supposedly wider rear camera bump. Again, this is a render, not a real-world photo. That said, we can’t knock the goal of better wireless reception, so we’re hoping this one has a degree of truth to it.

Leaker Majin Bu also claims “TechWoven” cases could be introduced, per a MacRumors report. The cases match the rumored design on the iPhone 17 models, with the wide camera bump. The leaker noted there are two lanyard holes for “convenient and secure carrying,” so it could be worn around your neck. The colors would come in grey/black, blue, green, purple and orange. Additionally, he says there will be new Liquid Silicone cases in eight colors, including Deep Orange, Pale Orange, Grass Green, Celadon, Fog Purple, Grey Blue, Dark Blue and Midnight Black.

Each new roster includes a base model, but over the years, Apple has shaken up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well.

The new Pro iPhones are said to have a full-width “camera island” on the rear, which would mark the first time an Apple model opted for that design. This feature can be seen in the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, show a black cased iPhone (17 Pro?) with the distinct back panel. Is it the real deal? The dual angles lend a degree of credibility in a social media landscape increasingly polluted with AI-enhanced fakes, but your guess is as good as ours.

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE.

At the very least, it sounds like the iPhone 17 Air won’t take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

We’ve also gotten what seems to be a reliable look at what the color lineup will be for the new smartphones. Macworld reported that the iPhone 17 will be available in black, white, steel gray, green, purple and light blue. The iPhone 17 Air will reportedly have four color options: black, white, light blue and light gold. While the Air colors will be less saturated, the visuals for the iPhone 17 Pro and iPhone 17 Pro Max will go bold. The options for the Pro models are expected to be black, white, gray, dark blue and orange.

Bloomberg’s Mark Gurman believes there actually will be a new orange color offered for the iPhone 17 Pro and Pro Max, as well as a light blue color for the iPhone 17 Air, he confirmed in his weekly Power On newsletter.

On July 30, Tom’s Guide highlighted an X post from Sonny Dickson — a longtime and generally reliable leaker of unreleased iPhone information — showing “dummy” iPhone 17 models in the new colors that were the source of the aforementioned Macworld story. While these are literally just mock-ups — not real, leaked iPhones — it’s interesting to see how the design and color rumors translate into a real-world look and feel.

To add the the rumors, a Weibo leaker known as Digital Chat Station suggests the iPhone 17e will come equipped with a new design that includes the Dynamic Island, MacRumors reports. According to the post, the new phone will have the A19 chip and could have a 6.1-inch OLED display with a front-facing 12-megapixel camera and a rear-facing 48-megapixel camera. However, it’s important to note this report refers to the 17e model that would be expected to launch no earlier than February 2026, if it followed the same release pattern as the iPhone 16e.

What will iOS 26 be like?

Apple upended its numbering conventions with WWDC 2025, and will match the name of each new operating system to the year it’s released. So when the next wave of iPhones hits, they’ll be running on iOS 26.

On the design side, the smartphone OS introduced during the big developer showcase took a contentious approach dubbed Liquid Glass. Apple has been scaling down the amount of transparency effects in the subsequent beta tests of iOS 26, but it will still have a glass-like visual.

The feature list includes big and small updates. On the more impactful side, the Phone and Photos apps have been redesigned. There will be several features leveraging artificial intelligence, such as live translation capabilities coming to Phone, FaceTime and Messages. Apple is also currently testing a sensitive content warning for child accounts that will freeze FaceTime video if nudity is detected by on-device machine learning tools. And the company is also launching Visual Intelligence, which will use AI to search for elements in an image.

iOS 26 also has a litany of minor, quality of life improvements. Group texts are getting support for polls. And for the slow risers out there, iOS 26 will finally let you escape the tyranny of the nine minute snooze alarm.

The next iOS is now available as a public beta. Here are our initial impressions of the Liquid Glass design and other new features. iOS 26 is compatible with all models back through iPhone 11.

What other products are expected to be released alongside the iPhone 17?

If Apple follows its usual pattern, the iPhone 17 will be announced alongside new Apple Watch products. That would be the Apple Watch Series 11 (if Apple sticks to the same naming scheme), and maybe an Apple Watch Ultra 3 and/or an updated Apple Watch SE. (They’ll all run watchOS 26, of course.) Other possibilities — and this is, again, speculation — could include refreshed Apple AirPods Pro (which received its last big update in 2022) and maybe new AirTags trackers (first released in 2021).

The Apple rumor mill got a big shot in the arm this week thanks to the reported inclusion of product ID numbers in recent beta software builds. Per MacRumors, it’s a laundry list of new hardware, including long-rumored product updates like the Apple TV, HomePod mini, new Apple Studio Display monitor and two fresh iPads.

Of course, even if that list is totally accurate, we may not see those products until 2026 — if ever. So don’t expect all of products to share the stage with the iPhone 17, especially since Apple likes to keep its star performer at the center of attention.

That said, keep in mind that Apple has recently been having Mac-centric announcements in late October (as it did last year to debut new M4 Macs), so there’s always the chance of another shoe dropping a few weeks down the road.

Update, September 2, 2025, 3:56PM ET: Added new details about the potential iPhone 17 lineup prices, and a new Clear Case rumor.

Update, August 30, 2025, 8:45AM ET: Added commentary from Mark Gurman’s guest appearance on the Engadget Podcast about the rumored iPhone 17 Air.

Update, August 27, 2025, 5:44PM ET: Added official Apple iPhone 17 event date, and a rumor about its event logo.

Update, August 25, 2025, 5:15PM ET: Added new reports about the iPhone 17 Pro’s orange color as well as new rumored Liquid Silicone cases.

Update, August 22, 2025, 11:52AM ET: Added new details about the colors of the rumored TechWoven case.

Update, August 20, 2025, 7:12PM ET: Added new rumor about potential TechWoven case for iPhone 17 series.

Update, August 18, 2025, 6:23PM ET: Added new rumor about the iPhone 17e potentially having the Dynamic Island.

Update, August 15, 2025, 2:05PM ET: Added new rumor about the all-aluminum chassis on the iPhone 17.

Update, August 13, 2025, 10:02PM ET: Added a list of the products that are expected to be released alongside the iPhone 17s.

Update, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Pro.

Update, August 8, 2025, 4:43PM ET: Added new speculation and reports about iPhone 17 pricing.

Update, August 6, 2025, 4:05PM ET: Added latest details about the potential iPhone 17 event date.

Update, August 4, 2025, 5:23PM ET: Added latest battery leaks about the iPhone 17 models.

Update, August 1, 2025, 8:15AM ET: Added new photos showing potential iPhone 17 colors.

Update, July 30, 2025, 11:08AM ET: Added latest leaks and rumors about the iPhone 17, and updated information on the iOS 26 public beta.

Update, July 17, 2025, 4:40PM ET: Added latest information about iOS 26, possible materials for the Air, and the color options for the different models.

Update, March 17, 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

Update, April 11, 2025, 3:45PM ET: Added details from Front Page Tech’s new video that claims to reveal details from a leaked iOS 19 build.

Apple confirmed last Tuesday that its iPhone 17 event will be on Tuesday, September 9 at 1PM ET. We’re getting excited because that means we’ll finally get to put our eyes on the iPhone 17 lineup. The new smartphones will come equipped with the latest iOS 26 features preinstalled — and any new features Apple reveals that day. But since we still have to wait a couple of weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here’s what we’re expecting and what we can reasonably assume we’ll get from Apple in September.

What are the latest iPhone 17 rumors?

When it comes to deep reporting from inside Apple, Bloomberg‘s Mark Gurman is the go-to journalist — and he was the guest on the latest Engadget Podcast. In his sit-down with Engadget’s Devindra Hardawar and Igor Bonifacic, Gurman said the rumored iPhone Air will be rough around the edges at first. He believes the 17 Air will “lag in both” when it comes to camera and battery performance. “The battery life is going to be subpar compared to a base-level 17 or Pro model,” he says. The ultimate goal, he notes, is to get all the functionality of the Pro models into the Air models.

Gurman also noted that the iPhone Air is less of a destination and more of a waypoint on the path to that long-rumored foldable iPhone. “The Air is a stepping stone toward that foldable… we’ll get that next year.”

These rumors haven’t been confirmed by Apple and we won’t know what the actual iPhone 17 models will look like until the iPhone event next month.

How much will the iPhone 17 cost?

Apple’s announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump’s trade policies can change from week to week, and Apple’s continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?

If prices do creep up, Apple may choose to pair it with an “upgrade.” Consider this recent rumor posted by MacRumors from a leaker known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line may start at 256GB, doubling the current 128GB baseline. While that could be accompanied by a price increase of $50, Apple could at least pitch it as a “better value.” That said, the company doubled the default RAM of its Mac computers from 8GB to 16GB at no extra cost in 2024 — but that was before the current Trump tariff cycle started.

When will the iPhone 17 series be announced?

Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.

It’s still too early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut. This family of smartphones may be the last to follow that trend, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.

What will the new iPhone 17 lineup include?

Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple’s ultralight laptop designation. Bloomberg‘s Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple’s new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that’s what we know for now.

An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium. Other speculation had suggested that the Air would use a blend of aluminum and titanium, so the exact materials may not be known until the official announcement.

After the announcement dropped Tuesday for the official iPhone 17 event, MacRumors speculates the Apple logo says a lot about the new iPhones. Apple’s logo “hints at two rumored iPhone 17 Pro features.” The logo shows bright orange and dark blue colors, rumored to be two of the iPhone 17 Pro colors, so they could be onto something. They also noticed it looks like an infrared heat map, hinting at the vapor chamber cooling system.

Additionally, an August 4 MacRumors report says the internal battery pack of the iPhone Air is just 2.49mm thick — half the thickness of the iPhone 17 Pro battery. The leak was posted on the Korean-language Naver blog, where they show the alleged batteries of the iPhone 17 Air and 17 Pro side by side. The same account claimed the 17 Air’s battery capacity was a mere 2,800 mAh, MacRumors notes. (That’s below the battery capacity of current iPhone 16 models.)

On a similar topic, an iPhone 17 Pro production leak appears to have revealed an all-aluminum chassis, according to MacRumors. Originally posted by leaker Majin Bu, the image shows a shell that has a large round hole on the back (where the Apple logo typically is) to allow for MagSafe charging. MacRumors says this could just be a molding but notes that the aluminum frame (versus the current titanium in Pro iPhone models) would yield a significantly lower weight.

That same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Pro will have better wireless signal strength thanks to an updated antenna design. The individual posted a render on X that shows a new antenna system that wraps around the iPhone 17 Pro’s supposedly wider rear camera bump. Again, this is a render, not a real-world photo. That said, we can’t knock the goal of better wireless reception, so we’re hoping this one has a degree of truth to it.

Leaker Majin Bu also claims “TechWoven” cases could be introduced, per a MacRumors report. The cases match the rumored design on the iPhone 17 models, with the wide camera bump. The leaker noted there are two lanyard holes for “convenient and secure carrying,” so it could be worn around your neck. The colors would come in grey/black, blue, green, purple and orange. Additionally, he says there will be new Liquid Silicone cases in eight colors, including Deep Orange, Pale Orange, Grass Green, Celadon, Fog Purple, Grey Blue, Dark Blue and Midnight Black.

Each new roster includes a base model, but over the years, Apple has shaken up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well.

The new Pro iPhones are said to have a full-width “camera island” on the rear, which would mark the first time an Apple model opted for that design. This feature can be seen in the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, show a black cased iPhone (17 Pro?) with the distinct back panel. Is it the real deal? The dual angles lend a degree of credibility in a social media landscape increasingly polluted with AI-enhanced fakes, but your guess is as good as ours.

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE.

At the very least, it sounds like the iPhone 17 Air won’t take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

We’ve also gotten what seems to be a reliable look at what the color lineup will be for the new smartphones. Macworld reported that the iPhone 17 will be available in black, white, steel gray, green, purple and light blue. The iPhone 17 Air will reportedly have four color options: black, white, light blue and light gold. While the Air colors will be less saturated, the visuals for the iPhone 17 Pro and iPhone 17 Pro Max will go bold. The options for the Pro models are expected to be black, white, gray, dark blue and orange.

Bloomberg’s Mark Gurman believes there actually will be a new orange color offered for the iPhone 17 Pro and Pro Max, as well as a light blue color for the iPhone 17 Air, he confirmed in his weekly Power On newsletter.

On July 30, Tom’s Guide highlighted an X post from Sonny Dickson — a longtime and generally reliable leaker of unreleased iPhone information — showing “dummy” iPhone 17 models in the new colors that were the source of the aforementioned Macworld story. While these are literally just mock-ups — not real, leaked iPhones — it’s interesting to see how the design and color rumors translate into a real-world look and feel.

To add the the rumors, a Weibo leaker known as Digital Chat Station suggests the iPhone 17e will come equipped with a new design that includes the Dynamic Island, MacRumors reports. According to the post, the new phone will have the A19 chip and could have a 6.1-inch OLED display with a front-facing 12-megapixel camera and a rear-facing 48-megapixel camera. However, it’s important to note this report refers to the 17e model that would be expected to launch no earlier than February 2026, if it followed the same release pattern as the iPhone 16e.

What will iOS 26 be like?

Apple upended its numbering conventions with WWDC 2025, and will match the name of each new operating system to the year it’s released. So when the next wave of iPhones hits, they’ll be running on iOS 26.

On the design side, the smartphone OS introduced during the big developer showcase took a contentious approach dubbed Liquid Glass. Apple has been scaling down the amount of transparency effects in the subsequent beta tests of iOS 26, but it will still have a glass-like visual.

The feature list includes big and small updates. On the more impactful side, the Phone and Photos apps have been redesigned. There will be several features leveraging artificial intelligence, such as live translation capabilities coming to Phone, FaceTime and Messages. Apple is also currently testing a sensitive content warning for child accounts that will freeze FaceTime video if nudity is detected by on-device machine learning tools. And the company is also launching Visual Intelligence, which will use AI to search for elements in an image.

iOS 26 also has a litany of minor, quality of life improvements. Group texts are getting support for polls. And for the slow risers out there, iOS 26 will finally let you escape the tyranny of the nine minute snooze alarm.

The next iOS is now available as a public beta. Here are our initial impressions of the Liquid Glass design and other new features. iOS 26 is compatible with all models back through iPhone 11.

What other products are expected to be released alongside the iPhone 17?

If Apple follows its usual pattern, the iPhone 17 will be announced alongside new Apple Watch products. That would be the Apple Watch Series 11 (if Apple sticks to the same naming scheme), and maybe an Apple Watch Ultra 3 and/or an updated Apple Watch SE. (They’ll all run watchOS 26, of course.) Other possibilities — and this is, again, speculation — could include refreshed Apple AirPods Pro (which received its last big update in 2022) and maybe new AirTags trackers (first released in 2021).

The Apple rumor mill got a big shot in the arm this week thanks to the reported inclusion of product ID numbers in recent beta software builds. Per MacRumors, it’s a laundry list of new hardware, including long-rumored product updates like the Apple TV, HomePod mini, new Apple Studio Display monitor and two fresh iPads.

Of course, even if that list is totally accurate, we may not see those products until 2026 — if ever. So don’t expect all of products to share the stage with the iPhone 17, especially since Apple likes to keep its star performer at the center of attention.

That said, keep in mind that Apple has recently been having Mac-centric announcements in late October (as it did last year to debut new M4 Macs), so there’s always the chance of another shoe dropping a few weeks down the road.

Update, August 30, 2025, 8:45AM ET: Added commentary from Mark Gurman’s guest appearance on the Engadget Podcast about the rumored iPhone 17 Air.

Update, August 27, 2025, 5:44PM ET: Added official Apple iPhone 17 event date, and a rumor about its event logo.

Update, August 25, 2025, 5:15PM ET: Added new reports about the iPhone 17 Pro’s orange color as well as new rumored Liquid Silicone cases.

Update, August 22, 2025, 11:52AM ET: Added new details about the colors of the rumored TechWoven case.

Update, August 20, 2025, 7:12PM ET: Added new rumor about potential TechWoven case for iPhone 17 series.

Update, August 18, 2025, 6:23PM ET: Added new rumor about the iPhone 17e potentially having the Dynamic Island.

Update, August 15, 2025, 2:05PM ET: Added new rumor about the all-aluminum chassis on the iPhone 17.

Update, August 13, 2025, 10:02PM ET: Added a list of the products that are expected to be released alongside the iPhone 17s.

Update, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Pro.

Update, August 8, 2025, 4:43PM ET: Added new speculation and reports about iPhone 17 pricing.

Update, August 6, 2025, 4:05PM ET: Added latest details about the potential iPhone 17 event date.

Update, August 4, 2025, 5:23PM ET: Added latest battery leaks about the iPhone 17 models.

Update, August 1, 2025, 8:15AM ET: Added new photos showing potential iPhone 17 colors.

Update, July 30, 2025, 11:08AM ET: Added latest leaks and rumors about the iPhone 17, and updated information on the iOS 26 public beta.

Update, July 17, 2025, 4:40PM ET: Added latest information about iOS 26, possible materials for the Air, and the color options for the different models.

Update, March 17, 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

Update, April 11, 2025, 3:45PM ET: Added details from Front Page Tech’s new video that claims to reveal details from a leaked iOS 19 build.

“Which iPhone should I buy?” It’s a question you might have heard many times over the years. Much of the time, the answer is simple: Get the best one you can afford. And if you’re happy with your current iPhone, don’t feel the need to make a change at all. But if you’re ready to upgrade, allow us to help. We’ve reviewed just about every iPhone ever released, so we’ve picked through all nine models in Apple’s current smartphone lineup and highlighted the ones that should satisfy most people below.

Before we dive in, note that we’ve based our guide on the list prices of new, unlocked iPhones on Apple.com. If you can find a steep discount from another trusted retailer or a good deal on a refurbished model, that could change the value equation.

We’ll also note that right now is arguably the worst time to buy a new model. Apple has released its latest iPhones each September like clockwork for several years, and we expect that trend to continue with the inevitable iPhone 17 series (and the full iOS 26 update) next month. So if you can hold out a little longer — even if it’s just to save another $100 or so on last year’s iPhone 16 devices, which will likely receive a price cut — you should. But if you can’t wait, here are the best iPhones you can buy as of summer 2025.

Table of contents

Best iPhones for 2025

Brian Oh for Engadget

Original release date: September 20, 2024 | Storage capacity: 256GB, 512GB, 1TB | Screen size: 6.9 inches | Features: A18 Pro chip, Always-on 120Hz ProMotion display, USB-C port (USB 3), Titanium frame, Camera Control, Action button, 25W MagSafe charging, Apple Intelligence | Cameras: 48MP wide, 48MP ultrawide, 12MP 5x telephoto, 12MP front | Color options: Natural Titanium, Desert, White, Black | Dimensions: 6.42 x 3.06 x 0.32 inches | Weight: 7.99 ounces

Do you want a larger device than the iPhone 16 Pro? Are you willing to trade pocketability for longer battery life? Are you cool with spending at least $1,199 on a smartphone? If your answer to those questions is “yes,” skip the 16 Pro and get the iPhone 16 Pro Max instead.

It has all the same benefits of our top pick, but with a roomier 6.9-inch display and the longest-lasting battery of any iPhone. It can last closer to two days per charge, whereas the smaller Pro is more likely to tap out around one day. It also starts with 256GB of storage, which doubles that of the Pro and helps justify the increased cost at least somewhat.

The downside is that it’s a tank. The iPhone 15 Pro Max wasn’t exactly tiny, and this latest model is slightly taller and wider, so you’ll probably need two hands to operate it comfortably if your mitts aren’t on the larger side. Ultimately, we’re assuming that most people would prefer the more hand- and pocket-friendly size of the regular 6.3-inch Pro, even if it means sacrificing a half-day or more of battery life. That’s an easier call to make now that there’s no difference between the two phones’ camera setups. But if you just want the biggest beast of an iPhone, the 16 Pro Max is it.

Pros

• Long-lasting battery
• Powerful performance
• Great cameras with minimal shutter lag
• Excellent 120Hz display
• Premium titanium design

Cons

• Most expensive iPhone
• Might be too large for some
• Camera Control button can be finicky

$1,199 at Apple

Brian Oh for Engadget

Original release date: February 28, 2025 | Storage capacity: 128GB, 256GB, 512GB | Screen size: 6.1 inches | Features: A18 chip (4-core GPU), 60Hz display, USB-C port (USB 2), Aluminum frame, Action button, 7.5W Qi wireless charging, Apple Intelligence | Cameras: 48MP rear, 12MP front | Color options: White, Black | Dimensions: 5.78 x 2.82 x 0.31 inches | Weight: 5.88 ounces

Read our full iPhone 16e review

Here’s the reality: There’s no such thing as a true budget iPhone in 2025. The $429 iPhone SE was the closest thing Apple had to a value-oriented model coming into the year, but it was officially discontinued in February, and its severely outdated design made it difficult to recommend long before that. The new iPhone 16e is the SE’s ostensible replacement, but it costs $599, well above what anyone could call “affordable” when there are so many genuinely decent Android phones that sell for hundreds of dollars less.

So when we recommend the iPhone 16e in this spot, think of it less like a budget pick and more like “the cheapest competent iPhone you can reliably buy.” It’s easy to see how it could be better, but it still gets you most of what makes the iPhone experience worthwhile. It looks and feels much more substantial than the old iPhone SE, with a larger and more vivid 6.1-inch OLED display, cleaner lines and flat aluminum edges. Its A18 chip is nearly the same as the one in the standard iPhone 16, just with one fewer GPU core; either way, it’s powerful enough to run Apple Intelligence and most games fine. Its battery life is fantastic, with an even higher video playback rating (26 hours) than the base iPhone 16. It has a USB-C port, Face ID and the programmable Action button. Most importantly, it’s the least expensive route into iMessage, Apple Pay, FaceTime, AirPlay and all the other iOS perks locked in Apple’s walled garden, for better or worse.

However, the standard iPhone 16 does bring meaningful upgrades for $200 more. The main one is a better camera setup, as it has a second, 12MP ultrawide lens and a larger main sensor with better image stabilization. The 16e’s single-camera system is still perfectly fine for most situations, but night shots look softer, portraits are a bit blurrier and there’s no macro mode. Annoyingly, the iPhone 16e also lacks MagSafe, locking it out of a host of useful accessories, and it’s limited to slow 7.5W wireless charging. There’s no ultra-wideband chip to more precisely locate AirTags, and the standard iPhone 16’s display can get brighter. (Both are stuck at 60Hz, though.) That screen also has the Dynamic Island, which makes it easier to check timers, Uber ETAs, sports scores and the like at a glance. The 16e, by comparison, has the static “notch” from older iPhones. The standard 16 is also available in more colors, whereas the 16e only comes in a more basic black or white.

In many ways, the iPhone 16e feels like it was designed backwards to make the regular iPhone 16 look like a better value. Nevertheless, if you can afford an iPhone 16 or 16 Plus but can’t spend another $200 or $300 for a 16 Pro or 16 Pro Max, you should still get one of the base models over the 16e.

Really, bargain hunters should look to the refurbished market for discounts on older iPhones first. If you can find an iPhone 15 from a reputable seller for $100+ less than the 16e, that’d be ideal, as it offers many of the 16’s core upgrades and anything older won’t have a USB-C port. If you see an iPhone 15 Pro around the same price, it’s no contest — that one is better than the 16e pretty much across the board. But even a refurbished 15 is unlikely to be all that cheap, and every older iPhone will inevitably lose update support sooner. Still, that might not matter so much if you just want an Apple phone for basic iOS things and can find an acceptable price-to-storage ratio. Taking advantage of trade-in deals or, to a lesser extent, monthly installment plans that lower upfront costs seems especially prudent these days as well. 

As it stands now, the lack of a competitive budget model in the iPhone lineup is disappointing, and it appears that won’t change anytime soon. Apple will be Apple. But if you just want to walk into an Apple store and buy an iPhone that works, the 16e is fine enough, even if it’s not a slam-dunk value.

Pros

• Solid performance
• Long battery life
• Clean, durable design
• Bright, vibrant OLED display

Cons

• 60Hz display
• Only one rear camera
• No MagSafe and slow wireless charging
• Expensive compared to previous iPhone SE

$599 at Apple

The rest of Apple’s iPhone lineup in 2025

Apple iPhone 16 and iPhone 16 Plus

The iPhone 16 and 16 Plus have made genuine improvements over their predecessors and generally feel more “Pro-like” than they have in years past. They also come in a range of vibrant colors. If the iPhone 16 Pro or 16 Pro Max are just too pricey, especially if you want extra storage space, they’re fantastic compromises. Still, they are compromises. If you can afford it, the Pro should hold up a bit better over time.

Apple iPhone 15 and iPhone 15 Plus

The iPhone 15 and 6.7-inch iPhone 15 Plus still get you many key upgrades over the iPhone 16e, including a superior two-camera system, a brighter display, MagSafe and the Dynamic Island. The 15 Plus is particularly appealing as the most affordable big-screen iPhone in Apple’s current lineup. It has excellent battery performance as well.

At $699 or $799, though, both phones are priced in something of a no man’s land. Most people who care about ultrawide cameras and MagSafe support should just spend another $100 for the iPhone 16 or 16 Plus, which add AI features, a slightly improved ultrawide lens with macro support, an extra hour or two of battery life, faster wireless charging (25W vs. 15W), a quicker processor, more RAM, the Action button and the Camera Control button.

Those who aren’t as particular about specs, meanwhile, are probably happy to save an extra $100 on the iPhone 16e, which is still better equipped for the long-term thanks to its faster chip and Apple Intelligence support. As a result, the 15 and 15 Plus will probably make the most sense if you can find a good price on a refurbished model.

iPhone FAQs

When is the best time of year to buy an iPhone?

The best time to buy an iPhone, or really any product, is whenever you need one. But if you want to maximize how long your iPhone is considered “current,” plan to upgrade in late September. Apple almost always introduces its new core models around then. SE and “e” iPhones, meanwhile, have arrived between February and April, but those aren’t guaranteed annual releases.

Cash discounts on new unlocked iPhones are rare, so there usually isn’t much reason to wait for a deal before buying (as is often the case with Samsung or Google phones). Carriers will run their own sales, but those typically involve locking you into years-long service plans. The exception would be if you specifically want an older iPhone, since Apple typically cuts the price of its last-gen devices by $100 or more when it introduces a new model. So, for instance, if you know you won’t care about the inevitable iPhone 17’s upgrades, you could wait until that device is announced and get the iPhone 16 for a little cheaper.

How long does an iPhone last?

This depends on the person and how they define “last.” If we had to give a broad estimate, we’d say most iPhone users keep their device between two and four years. If you’re particularly sensitive to performance and camera improvements, you might want to upgrade on the earlier side of that timeline. If you’re not as picky, you could hold out for even longer — though you’ll likely want to get a battery replacement sometime around the three- or four-year mark (or whenever you notice your battery life has severely degraded).

Software support shouldn’t be a problem regardless: Apple is renowned for keeping its devices up-to-date long-term, and the current version of iOS 18 is available on iPhones dating back to 2018. (Though the forthcoming iOS 26 update will push the cutoff line up a year.) Most of those older phones don’t support Apple Intelligence, so there isn’t total parity, but that’s not a big loss in the grand scheme of things.

How do I know how old my iPhone is?

Go to your iPhone’s Settings, then tap General > About. You should see the Model Name right near the top. You can also tap the Model Number below that, then verify the resulting four-digit code on Apple’s identification page to further confirm.

If you don’t want to use software, for whatever reason, you can also find your iPhone’s model number printed within its USB-C or Lightning port, if the device lacks a SIM tray. For older devices, you can alternatively find that number within the SIM slot or — if you’re still hanging onto an iPhone 7 or older — right on the back of the handset.

Recent updates

August 2025: We’ve taken another pass to ensure our advice is still up-to-date and noted that we expect to Apple to launch new phones soon in September.

June 2025: We’ve lightly edited this guide for clarity and added a few common FAQs. Our picks remain unchanged.

February 2025: The new iPhone 16e replaces the iPhone 15 and iPhone 15 Plus as our “budget” pick. We’ve also removed our notes on the iPhone 14, iPhone 14 Plus, and iPhone SE (3rd generation), as each has been formally discontinued.

January 2025: We’ve made a few minor edits for clarity and ensured our recommendations are still up to date.

December 2024: We’ve made a few edits to reflect the release of Apple Intelligence, though our picks remain the same.

We’re getting super close to finding out when the annual Apple iPhone event will take place, giving us a first look at the new iPhone 17 lineup. We should also find out the official date for downloading the latest software update, iOS 26. If you can’t wait any longer, you can download and install the newly released public beta 4 (or iOS 26 developer beta 8 for developers). I’ve been playing around with it for the past couple of weeks, and have found that taking screenshots is way better in the new operating system — Google and ChatGPT search options are now in the screenshots editor, for instance. You can see a more complete view of the new features in our preview of the iOS 26 public beta release, which shows off the fresh home and lock screen redesign. Called Liquid Glass, the translucent look will extend across all of Apple’s upcoming operating systems. The overhaul is one of several big changes coming to iOS, macOS, iPadOS and the rest of Apple’s software suite, all of which were showcased during the company’s WWDC keynote on June 9.

After overpromising on AI plans last year, Apple kept its iOS roadmap focused more on basic quality of life improvements this year. There are multiple useful additions coming to the Phone and Messages apps on your iPhone, for instance: Apple execs outlined the ability to weed out spam texts or other unknown senders and an option to hold your spot on a phone call when you’ve been waiting for a representative to pick up. Plus, a treasured feature that we took for granted is coming back (hint: it’s in the Photos app).

Siri, meanwhile, is in a holding pattern. Apple has previously specified that its smarter voice assistant — first promised at WWDC 2024 — is delayed until some point “in the coming year,” so you shouldn’t expect any major changes in the current betas. But there are reports that Apple is aiming to give Siri a bigger brain transplant by basing it on third-party artificial intelligence models like OpenAI’s ChatGPT or Anthropic’s Claude, which could make 2026 a pivotal year. The company is also reportedly working on a ‘stripped-down’ AI chatbot to rival ChatGPT.

With each beta, it seems like additional new improvements are popping up, like this new AirPods gesture we’re all curious about, and this FaceTime feature that’ll freeze your video if it detects nudity. With the release of the iOS 26 developer beta 5, we saw more added features, like a new bouncy animation on the passcode screen and in the Control Center, MacRumors reports. Some or all of those changes will likely soon migrate into the separate public beta (see below). Most newer iPhone models are eligible to download iOS 26 (both the betas and final version). Want to see the full list of new features coming this fall? Read on.

What is iOS 26?

The current iPhone operating system is iOS 18, and Apple is still actively updating it — version 18.6.1 was released to restore Apple Watch blood oxygen monitoring functionality for certain users in the US. More recently, Apple released 18.6.2 to address a vulnerability related to image processing. Apple has officially stopped signing iOS 18.6, MacRumors reports, which means it can no longer be installed on your iPhone due to a “server-side software verification check.” That’s pretty normal when newer versions are available to download.

But don’t expect to see iOS 19 soon — or ever. Instead, Apple is skipping the numbering ahead to iOS 26 later this year. The company has decided to line up its iOS version numbers with a year-based system, similar to car model years. So while iOS and its sibling operating systems will be released in late 2025, they’re all designated “26” to reflect the year ahead.

What is Liquid Glass design?

Let’s be honest. Out of everything announced at WWDC this year, the new Liquid Glass design was the star of the show. The iPhone’s home and lock screens have looked pretty much the same year after year — the last exciting thing (in my opinion) was the option to add your own aesthetic to your home screen by customizing your apps and widgets. So seeing the home and lock screens’ new facelift is refreshing.

So what exactly is Liquid Glass? Apple calls it a “new translucent material” since, well, the apps and widgets are clear. However, the screen can still adapt to dark and light modes, depending on surroundings. You’ll also notice buttons with a new floating design in several apps, like Phone and Maps. They’re designed to be less distracting than the current buttons, but are still easy to see. While the design overhaul has proven to be controversial since its announcement, some — including Engadget’s own Devindra Hardawar — like the new direction, even if it’s somewhat reminiscent of Microsoft’s translucent Windows Vista Aero designs from nearly twenty years ago.

That said, as of the release of the iOS 26 beta 2, Apple has already incorporated some user feedback into the design, dialing back the transparency in at least some places. And while it will continue to evolve, Apple users won’t be able to escape it: Liquid Glass was designed to make all of Apple’s OSes more cohesive. Here’s a look at how the translucent aesthetic will look with the new macOS Tahoe 26 on your desktop.

What are the new and notable features of iOS 26?

iOS 26 has a laundry list of new features. Among the most worthwhile:

Phone app redesign: You’ll finally be able to scroll through contacts, recent calls and voicemail messages all on one screen. It also comes with a new feature called Hold Assist that’ll notify you when an agent comes to the phone so you can avoid the elevator music and continue on with other tasks.

Live Translation in Phone, FaceTime and Messages: iOS 26 is bringing the ability to have a conversation via phone call or text message with someone who speaks another language. Live Translation will translate your conversation in real time, which results in some stop-and-go interactions in the examples Apple shared during its presentation.

Polls in group chats: Tired of sorting through what seems like hundreds of messages in your group chat? You and your friends will soon be able to create polls in group messages for deciding things like which brunch spot you’re eating at or whose car you’re taking on a road trip.

Filtering unknown senders in Messages: If you haven’t received spam texts about unpaid tolls or other citations, you’re lucky. For those of us who have, those annoying messages will soon be filtered away in a separate folder.

Visual Intelligence: Similar to a reverse Google image search, this new feature will allow you to search for anything that’s on your iPhone screen. For instance, if you spot a pair of shoes someone is wearing in an Instagram photo, you can screenshot it and use Visual Intelligence to find those shoes (or similar ones) online.

Photos tabs are back: For anyone who’s still frustrated with the Photos changes made last year, you’ll be happy to know that your tabs are coming back. Library and Collections will have their own separate spaces so you don’t have to scroll to infinity to find what you’re looking for.

FaceTime “Communication Safety” feature: A newer addition to iOS 26 appears to be the FaceTime “Communication Safety” feature that pauses communications if and when nudity is detected. The feature appears to be a child safety feature that uses on-device detection, thus obviating any cloud-based privacy issues.

New lock screen options: The iPhone lock screen gets more customizable in iOS 26, with a cooler clock, 3D wallpaper effects, more widgets and better focus mode options.

New changes coming to iPadOS 26

Your iPad isn’t getting left behind when it comes to big updates. Here’s what’s coming this fall.

Multitasking and real windowing: When you download the newest update, you’ll be able to have multiple apps running on your screen at the same time. Once you open an app, it’ll appear on your screen as normal but you’ll be able to resize and move it across your screen to make room for other apps. This feature is optional so you can turn it off if you don’t like it.

Visual update: Along with the other new OSes, iPadOS 26 is coming with the Liquid Glass aesthetic. This new look will appear on the lock and home screens, as well as the drop-down menus.

New menu bar: When you swipe down on your screen, the new menu bar will appear with options like File, Edit, Windows and more. There’s also a search option if you’re looking for something specific.

Check out our first impressions of iPadOS 26.

What about AirPods?

AirPods are also getting updated with iOS 26. Here are some of the more notable functions.

Enhanced audio recording: Apple calls this “studio-quality” audio recording, and with it, you’ll notice more clarity while in noisy environments.

Camera remote control: Using this, you can take a photo or start and stop video recording with just one press on your AirPods. When taking photos, you’ll get a three-second countdown before your iPhone or iPad snaps the picture.

Live translation feature: While not officially announced or confirmed, it appears that the long-rumored live translation for AirPods could be coming with iOS 26. The evidence comes from a system asset spotted in the in iOS 26 beta showing a gesture that’s triggered by pressing both earbud stems at the same time. The photo also shows words in several different languages.

Heart rate monitoring (rumored for now): Bloomberg’s Mark Gurman believes Apple will introduce new AirPods Pro earbuds this year, which could have heart rate monitoring. It would work with Apple’s Health app and other fitness apps that track heart rates.

Which iPhones will be able to upgrade to iOS 26?

A few iPhone models that run the current version of iOS — iPhone XR, XS and XS Max — won’t be compatible with the latest upgrade. But any iPhones released in 2019 or later will be eligible for the iOS 26 update.

• iPhone SE (second generation or later)

Not listed here are the presumed new iPhone 17 models (or maybe iPhone 26?) that are all but certain to be announced and released in September.

How to install iOS 26 beta

The iOS 26 public beta is now available to download via the Apple Beta Software Program. If you’re not already a member, you’ll need to sign up to try out all the latest features. Just visit beta.apple.com and sign up with your phone number or email address. It’s free.

Once you’re in, you can install it by going to Settings > General > Software Update and selecting iOS 26 public beta.

A word of caution: Don’t sign up with your main iPhone unless you’re OK with any risks that occur with using an OS that isn’t finalized.

When will the final version of iOS 26 be released?

iOS 26 will be released to the public this fall. It usually comes in September, within a week of the Apple iPhone event. Last year, it rolled out to iPhone users on September 16 — exactly one week after the iPhone 16 lineup was announced.

If you’re more interested in the Apple Intelligence features coming, here’s everything Apple revealed for iOS, macOS and more during WWDC. Also, check out how iOS 26 screenshots could be an intriguing preview of Apple’s delayed Siri rework.

Update, August 25: Added a rumor about new AirPods Pro having heart rate monitoring.

Update, August 22: Noted that Apple has officially stopped signing iOS 18.6.

Update, August 20: Noted that iOS 26 public beta 4 and iOS 18.6.2 are now available to download.

Update, August 18: Added details about a potential iOS 18.6 update.

Update, August 15: Added to link to what to expect at the Apple iPhone event and details about what’s available in the iOS 26 screenshots editor.

Update, August 13: Added new AirPods detail spotted in the iOS 26 beta.

Update, August 11: Noted that iOS 26 developer beta has hit beta 6.

Update, August 8: Added new features coming with iPadOS 26 and AirPods.

Update, August 6: Noted the release of iOS 26 beta 5 and the new bouncy feature on passcode screen and Control Center.

Update, August 4: Noted that Apple is reportedly working on a ChatGPT rival.

Update, August 1: Added quote from Tim Cook about iOS 26.

Update, July 31: Noted that iOS 18.6 is now available.

Update, July 24: Noted the iOS 26 public beta is now available.

Update, July 3: Noted new FaceTime feature found in the developer beta.

Update, June 30: Noted ongoing iOS 18 releases, and reports that Apple is considering additional external LLMs for Siri.

Update, June 25: Noted changes added in iOS 26 beta 2.

We’re still waiting for Apple to make the official announcement for the iPhone event that usually takes place in September. At that event, they’ll showcase the new iPhone 17 lineup which will come equipped with the latest iOS 26 features preinstalled, as well as any additional features Apple reveals at the launch event. But since we (presumably) still have to wait a few weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here’s what we’re expecting and what we can reasonably assume we’ll get from Apple in September.

What are the latest iPhone 17 rumors?

Not necessarily a “new” rumor but Bloomberg’s Mark Gurman believes there actually will be a new orange color offered for the iPhone 17 Pro and Pro Max, as well as a light blue color for the iPhone 17 Air, he confirmed in his weekly Power On newsletter.

Additionally, we have a new case rumor. According to leaker Majin Bu, there will be new Liquid Silicone cases in eight colors, including Deep Orange, Pale Orange, Grass Green, Celadon, Fog Purple, Grey Blue, Dark Blue and Midnight Black.

These rumors haven’t been confirmed by Apple and we won’t know what the actual iPhone 17 models will look like until the iPhone event next month.

How much will the iPhone 17 cost?

Apple’s announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from PlayStations to Switch consoles to high-end cameras to Sonos speakers. But given that President Trump’s trade policies can change from week to week, and Apple’s continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?

If prices do creep up, Apple may choose to pair it with an “upgrade.” Consider this recent rumor posted by MacRumors from a leaker known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line may start at 256GB, doubling the current 128GB baseline. While that could be accompanied by a price increase of $50, Apple could at least pitch it as a “better value.” That said, the company doubled the default RAM of its Mac computers from 8GB to 16GB at no extra cost in 2024 — but that was before the current Trump tariff cycle started.

When will the iPhone 17 series be announced?

Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.

It’s still too early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut. This family of smartphones may be the last to follow that trend, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.

What will the new iPhone 17 lineup include?

Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple’s ultralight laptop designation. Bloomberg‘s Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple’s new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that’s what we know for now.

An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium. Other speculation had suggested that the Air would use a blend of aluminum and titanium, so the exact materials may not be known until the official announcement.

Additionally, an August 4 MacRumors report says the internal battery pack of the iPhone Air is just 2.49mm thick — half the thickness of the iPhone 17 Pro battery. The leak was posted on the Korean-language Naver blog, where they show the alleged batteries of the iPhone 17 Air and 17 Pro side by side. The same account claimed the 17 Air’s battery capacity was a mere 2,800 mAh, MacRumors notes. (That’s below the battery capacity of current iPhone 16 models.)

On a similar topic, an iPhone 17 Pro production leak appears to have revealed an all-aluminum chassis, according to MacRumors. Originally posted by leaker Majin Bu, the image shows a shell that has a large round hole on the back (where the Apple logo typically is) to allow for MagSafe charging. MacRumors says this could just be a molding but notes that the aluminum frame (versus the current titanium in Pro iPhone models) would yield a significantly lower weight.

That same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Pro will have better wireless signal strength thanks to an updated antenna design. The individual posted a render on X that shows a new antenna system that wraps around the iPhone 17 Pro’s supposedly wider rear camera bump. Again, this is a render, not a real-world photo. That said, we can’t knock the goal of better wireless reception, so we’re hoping this one has a degree of truth to it.

Leaker Majin Bu also claims “TechWoven” cases could be introduced, per a MacRumors report. The cases match the rumored design on the iPhone 17 models, with the wide camera bump. The leaker noted there are two lanyard holes for “convenient and secure carrying,” so it could be worn around your neck. The colors would come in grey/black, blue, green, purple and orange.

Each new roster includes a base model, but over the years, Apple has shaken up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well.

The new Pro iPhones are said to have a full-width “camera island” on the rear, which would mark the first time an Apple model opted for that design. This feature can be seen in the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, show a black cased iPhone (17 Pro?) with the distinct back panel. Is it the real deal? The dual angles lend a degree of credibility in a social media landscape increasingly polluted with AI-enhanced fakes, but your guess is as good as ours.

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE.

At the very least, it sounds like the iPhone 17 Air won’t take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

We’ve also gotten what seems to be a reliable look at what the color lineup will be for the new smartphones. Macworld reported that the iPhone 17 will be available in black, white, steel gray, green, purple and light blue. The iPhone 17 Air will reportedly have four color options: black, white, light blue and light gold. While the Air colors will be less saturated, the visuals for the iPhone 17 Pro and iPhone 17 Pro Max will go bold. The options for the Pro models are expected to be black, white, gray, dark blue and orange.

On July 30, Tom’s Guide highlighted an X post from Sonny Dickson — a longtime and generally reliable leaker of unreleased iPhone information — showing “dummy” iPhone 17 models in the new colors that were the source of the aforementioned Macworld story. While these are literally just mock-ups — not real, leaked iPhones — it’s interesting to see how the design and color rumors translate into a real-world look and feel.

To add the the rumors, a Weibo leaker known as Digital Chat Station suggests the iPhone 17e will come equipped with a new design that includes the Dynamic Island, MacRumors reports. According to the post, the new phone will have the A19 chip and could have a 6.1-inch OLED display with a front-facing 12-megapixel camera and a rear-facing 48-megapixel camera. However, it’s important to note this report refers to the 17e model that would be expected to launch no earlier than February 2026, if it followed the same release pattern as the iPhone 16e.

What will iOS 26 be like?

Apple upended its numbering conventions with WWDC 2025, and will match the name of each new operating system to the year it’s released. So when the next wave of iPhones hits, they’ll be running on iOS 26.

On the design side, the smartphone OS introduced during the big developer showcase took a contentious approach dubbed Liquid Glass. Apple has been scaling down the amount of transparency effects in the subsequent beta tests of iOS 26, but it will still have a glass-like visual.

The feature list includes big and small updates. On the more impactful side, the Phone and Photos apps have been redesigned. There will be several features leveraging artificial intelligence, such as live translation capabilities coming to Phone, FaceTime and Messages. Apple is also currently testing a sensitive content warning for child accounts that will freeze FaceTime video if nudity is detected by on-device machine learning tools. And the company is also launching Visual Intelligence, which will use AI to search for elements in an image.

iOS 26 also has a litany of minor, quality of life improvements. Group texts are getting support for polls. And for the slow risers out there, iOS 26 will finally let you escape the tyranny of the nine minute snooze alarm.

The next iOS is now available as a public beta. Here are our initial impressions of the Liquid Glass design and other new features. iOS 26 is compatible with all models back through iPhone 11.

What other products are expected to be released alongside the iPhone 17?

If Apple follows its usual pattern, the iPhone 17 will be announced alongside new Apple Watch products. That would be the Apple Watch Series 11 (if Apple sticks to the same naming scheme), and maybe an Apple Watch Ultra 3 and/or an updated Apple Watch SE. (They’ll all run watchOS 26, of course.) Other possibilities — and this is, again, speculation — could include refreshed Apple AirPods Pro (which received its last big update in 2022) and maybe new AirTags trackers (first released in 2021).

The Apple rumor mill got a big shot in the arm this week thanks to the reported inclusion of product ID numbers in recent beta software builds. Per MacRumors, it’s a laundry list of new hardware, including long-rumored product updates like the Apple TV, HomePod mini, new Apple Studio Display monitor and two fresh iPads.

Of course, even if that list is totally accurate, we may not see those products until 2026 — if ever. So don’t expect all of products to share the stage with the iPhone 17, especially since Apple likes to keep its star performer at the center of attention.

That said, keep in mind that Apple has recently been having Mac-centric announcements in late October (as it did last year to debut new M4 Macs), so there’s always the chance of another shoe dropping a few weeks down the road.

Update, August 25, 2025, 5:15PM ET: Added new reports about the iPhone 17 Pro’s orange color as well as new rumored Liquid Silicone cases.

Update, August 22, 2025, 11:52AM ET: Added new details about the colors of the rumored TechWoven case.

Update, August 20, 2025, 7:12PM ET: Added new rumor about potential TechWoven case for iPhone 17 series.

Update, August 18, 2025, 6:23PM ET: Added new rumor about the iPhone 17e potentially having the Dynamic Island.

Update, August 15, 2025, 2:05PM ET: Added new rumor about the all-aluminum chassis on the iPhone 17.

Update, August 13, 2025, 10:02PM ET: Added a list of the products that are expected to be released alongside the iPhone 17s.

Update, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Pro.

Update, August 8, 2025, 4:43PM ET: Added new speculation and reports about iPhone 17 pricing.

Update, August 6, 2025, 4:05PM ET: Added latest details about the potential iPhone 17 event date.

Update, August 4, 2025, 5:23PM ET: Added latest battery leaks about the iPhone 17 models.

Update, August 1, 2025, 8:15AM ET: Added new photos showing potential iPhone 17 colors.

Update, July 30, 2025, 11:08AM ET: Added latest leaks and rumors about the iPhone 17, and updated information on the iOS 26 public beta.

Update, July 17, 2025, 4:40PM ET: Added latest information about iOS 26, possible materials for the Air, and the color options for the different models.

Update, March 17, 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

Update, April 11, 2025, 3:45PM ET: Added details from Front Page Tech’s new video that claims to reveal details from a leaked iOS 19 build.

In presumably less than a month, the annual Apple iPhone event will be here, giving us a first look at the iPhone 17 lineup. With that should come the official date for downloading the latest software update, iOS 26. While you wait, you can download and install the newly released public beta 4 (or iOS 26 developer beta 7 for developers). I’ve been playing around with it for the past couple of weeks, and have found that taking screenshots is way better in the new operating system — Google and ChatGPT search options are now in the screenshots editor, for instance. You can see a more complete view of the new features in our preview of the iOS 26 public beta release, which shows off the fresh home and lock screen redesign. Called Liquid Glass, the translucent look will extend across all of Apple’s upcoming operating systems. The overhaul is one of several big changes coming to iOS, macOS, iPadOS and the rest of Apple’s software suite, all of which were showcased during the company’s WWDC keynote on June 9.

After overpromising on AI plans last year, Apple kept its iOS roadmap focused more on basic quality of life improvements this year. There are multiple useful additions coming to the Phone and Messages apps on your iPhone, for instance: Apple execs outlined the ability to weed out spam texts or other unknown senders and an option to hold your spot on a phone call when you’ve been waiting for a representative to pick up. Plus, a treasured feature that we took for granted is coming back (hint: it’s in the Photos app).

Siri, meanwhile, is in a holding pattern. Apple has previously specified that its smarter voice assistant — first promised at WWDC 2024 — is delayed until some point “in the coming year,” so you shouldn’t expect any major changes in the current betas. But there are reports that Apple is aiming to give Siri a bigger brain transplant by basing it on third-party artificial intelligence models like OpenAI’s ChatGPT or Anthropic’s Claude, which could make 2026 a pivotal year. The company is also reportedly working on a ‘stripped-down’ AI chatbot to rival ChatGPT.

With each beta, it seems like additional new improvements are popping up, like this new AirPods gesture we’re all curious about, and this FaceTime feature that’ll freeze your video if it detects nudity. With the release of the iOS 26 developer beta 5, we saw more added features, like a new bouncy animation on the passcode screen and in the Control Center, MacRumors reports. Some or all of those changes will likely soon migrate into the separate public beta (see below). Most newer iPhone models are eligible to download iOS 26 (both the betas and final version). Want to see the full list of new features coming this fall? Read on.

What is iOS 26?

The current iPhone operating system is iOS 18, and Apple is still actively updating it — version 18.6.1 was released to restore Apple Watch blood oxygen monitoring functionality for certain users in the US. More recently, Apple released 18.6.2 to address a vulnerability related to image processing. Apple has officially stopped signing iOS 18.6, MacRumors reports, which means it can no longer be installed on your iPhone due to a “server-side software verification check.” That’s pretty normal when newer versions are available to download.

But don’t expect to see iOS 19 soon — or ever. Instead, Apple is skipping the numbering ahead to iOS 26 later this year. The company has decided to line up its iOS version numbers with a year-based system, similar to car model years. So while iOS and its sibling operating systems will be released in late 2025, they’re all designated “26” to reflect the year ahead.

What is Liquid Glass design?

Let’s be honest. Out of everything announced at WWDC this year, the new Liquid Glass design was the star of the show. The iPhone’s home and lock screens have looked pretty much the same year after year — the last exciting thing (in my opinion) was the option to add your own aesthetic to your home screen by customizing your apps and widgets. So seeing the home and lock screens’ new facelift is refreshing.

So what exactly is Liquid Glass? Apple calls it a “new translucent material” since, well, the apps and widgets are clear. However, the screen can still adapt to dark and light modes, depending on surroundings. You’ll also notice buttons with a new floating design in several apps, like Phone and Maps. They’re designed to be less distracting than the current buttons, but are still easy to see. While the design overhaul has proven to be controversial since its announcement, some — including Engadget’s own Devindra Hardawar — like the new direction, even if it’s somewhat reminiscent of Microsoft’s translucent Windows Vista Aero designs from nearly twenty years ago.

That said, as of the release of the iOS 26 beta 2, Apple has already incorporated some user feedback into the design, dialing back the transparency in at least some places. And while it will continue to evolve, Apple users won’t be able to escape it: Liquid Glass was designed to make all of Apple’s OSes more cohesive. Here’s a look at how the translucent aesthetic will look with the new macOS Tahoe 26 on your desktop.

What are the new and notable features of iOS 26?

iOS 26 has a laundry list of new features. Among the most worthwhile:

Phone app redesign: You’ll finally be able to scroll through contacts, recent calls and voicemail messages all on one screen. It also comes with a new feature called Hold Assist that’ll notify you when an agent comes to the phone so you can avoid the elevator music and continue on with other tasks.

Live Translation in Phone, FaceTime and Messages: iOS 26 is bringing the ability to have a conversation via phone call or text message with someone who speaks another language. Live Translation will translate your conversation in real time, which results in some stop-and-go interactions in the examples Apple shared during its presentation.

Polls in group chats: Tired of sorting through what seems like hundreds of messages in your group chat? You and your friends will soon be able to create polls in group messages for deciding things like which brunch spot you’re eating at or whose car you’re taking on a road trip.

Filtering unknown senders in Messages: If you haven’t received spam texts about unpaid tolls or other citations, you’re lucky. For those of us who have, those annoying messages will soon be filtered away in a separate folder.

Visual Intelligence: Similar to a reverse Google image search, this new feature will allow you to search for anything that’s on your iPhone screen. For instance, if you spot a pair of shoes someone is wearing in an Instagram photo, you can screenshot it and use Visual Intelligence to find those shoes (or similar ones) online.

Photos tabs are back: For anyone who’s still frustrated with the Photos changes made last year, you’ll be happy to know that your tabs are coming back. Library and Collections will have their own separate spaces so you don’t have to scroll to infinity to find what you’re looking for.

FaceTime “Communication Safety” feature: A newer addition to iOS 26 appears to be the FaceTime “Communication Safety” feature that pauses communications if and when nudity is detected. The feature appears to be a child safety feature that uses on-device detection, thus obviating any cloud-based privacy issues.

New lock screen options: The iPhone lock screen gets more customizable in iOS 26, with a cooler clock, 3D wallpaper effects, more widgets and better focus mode options.

New changes coming to iPadOS 26

Your iPad isn’t getting left behind when it comes to big updates. Here’s what’s coming this fall.

Multitasking and real windowing: When you download the newest update, you’ll be able to have multiple apps running on your screen at the same time. Once you open an app, it’ll appear on your screen as normal but you’ll be able to resize and move it across your screen to make room for other apps. This feature is optional so you can turn it off if you don’t like it.

Visual update: Along with the other new OSes, iPadOS 26 is coming with the Liquid Glass aesthetic. This new look will appear on the lock and home screens, as well as the drop-down menus.

New menu bar: When you swipe down on your screen, the new menu bar will appear with options like File, Edit, Windows and more. There’s also a search option if you’re looking for something specific.

Check out our first impressions of iPadOS 26.

What about AirPods?

AirPods are also getting updated with iOS 26. Here are some of the more notable functions.

Enhanced audio recording: Apple calls this “studio-quality” audio recording, and with it, you’ll notice more clarity while in noisy environments.

Camera remote control: Using this, you can take a photo or start and stop video recording with just one press on your AirPods. When taking photos, you’ll get a three-second countdown before your iPhone or iPad snaps the picture.

Live translation feature: While not officially announced or confirmed, it appears that the long-rumored live translation for AirPods could be coming with iOS 26. The evidence comes from a system asset spotted in the in iOS 26 beta showing a gesture that’s triggered by pressing both earbud stems at the same time. The photo also shows words in several different languages.

Which iPhones will be able to upgrade to iOS 26?

A few iPhone models that run the current version of iOS — iPhone XR, XS and XS Max — won’t be compatible with the latest upgrade. But any iPhones released in 2019 or later will be eligible for the iOS 26 update.

• iPhone SE (second generation or later)

Not listed here are the presumed new iPhone 17 models (or maybe iPhone 26?) that are all but certain to be announced and released in September.

How to install iOS 26 beta

The iOS 26 public beta is now available to download via the Apple Beta Software Program. If you’re not already a member, you’ll need to sign up to try out all the latest features. Just visit beta.apple.com and sign up with your phone number or email address. It’s free.

Once you’re in, you can install it by going to Settings > General > Software Update and selecting iOS 26 public beta.

A word of caution: Don’t sign up with your main iPhone unless you’re OK with any risks that occur with using an OS that isn’t finalized.

When will the final version of iOS 26 be released?

iOS 26 will be released to the public this fall. It usually comes in September, within a week of the Apple iPhone event. Last year, it rolled out to iPhone users on September 16 — exactly one week after the iPhone 16 lineup was announced.

If you’re more interested in the Apple Intelligence features coming, here’s everything Apple revealed for iOS, macOS and more during WWDC. Also, check out how iOS 26 screenshots could be an intriguing preview of Apple’s delayed Siri rework.

Update, August 22: Noted that Apple has officially stopped signing iOS 18.6.

Update, August 20: Noted that iOS 26 public beta 4 and iOS 18.6.2 are now available to download.

Update, August 18: Added details about a potential iOS 18.6 update.

Update, August 15: Added to link to what to expect at the Apple iPhone event and details about what’s available in the iOS 26 screenshots editor.

Update, August 13: Added new AirPods detail spotted in the iOS 26 beta.

Update, August 11: Noted that iOS 26 developer beta has hit beta 6.

Update, August 8: Added new features coming with iPadOS 26 and AirPods.

Update, August 6: Noted the release of iOS 26 beta 5 and the new bouncy feature on passcode screen and Control Center.

Update, August 4: Noted that Apple is reportedly working on a ChatGPT rival.

Update, August 1: Added quote from Tim Cook about iOS 26.

Update, July 31: Noted that iOS 18.6 is now available.

Update, July 24: Noted the iOS 26 public beta is now available.

Update, July 3: Noted new FaceTime feature found in the developer beta.

Update, June 30: Noted ongoing iOS 18 releases, and reports that Apple is considering additional external LLMs for Siri.

Update, June 25: Noted changes added in iOS 26 beta 2.

August is more than half over, which means we’re getting ever closer to the usual September timeframe of Apple’s iPhone event. That means the expected official announcement of the iPhone 17 line. The latest iOS 26 features will come preinstalled on the new models, as well as any additional features Apple reveals at the launch event. But since we still have to wait a few weeks (presumably) until the iPhone event, we can at least speculate what the new phones will look like. As with most unreleased iPhone models, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here’s what we’re expecting and what we can reasonably assume we’ll get from Cupertino in September.

What are the latest iPhone 17 rumors?

The latest rumor from a Weibo leaker known as Digital Chat Station suggests the iPhone 17e will come equipped with a new design that includes the Dynamic Island, MacRumors reports. According to the post, the new phone will have the A19 chip and could have a 6.1-inch OLED display with a front-facing 12-megapixel camera and a rear-facing 48-megapixel camera.

In additional to the usual caveat — this is just a rumor and we won’t know what the actual iPhone 17 models look like until Apple’s iPhone event next month — there’s a second important distinction here. This report refers to the 17e model that would be expected to launch no earlier than February 2026, if it followed the same release pattern as the iPhone 16e.

How much will the iPhone 17 cost?

Apple’s announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from Switch consoles to high-end cameras to Sonos speakers. But given that President Trump’s trade policies can change from week to week, and Apple’s continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?

If prices do creep up, Apple may choose to pair it with an “upgrade.” Consider this recent rumor posted by MacRumors from a leaker known as “Instant Digital,” suggesting that the default storage of the iPhone 17 line may start at 256GB, doubling the current 128GB baseline. While that could be accompanied by a price increase of $50, Apple could at least pitch it as a “better value.” That said, the company doubled the default RAM of its Mac computers from 8GB to 16GB at no extra cost in 2024 — but that was before the current Trump tariff cycle started.

When will the iPhone 17 series be announced?

Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.

It’s still too early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut. This family of smartphones may be the last to follow that trend, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.

What will the new iPhone 17 lineup include?

Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple’s ultralight laptop designation. Bloomberg‘s Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple’s new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that’s what we know for now.

An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium. Other speculation had suggested that the Air would use a blend of aluminum and titanium, so the exact materials may not be known until the official announcement.

Additionally, an August 4 MacRumors report says the internal battery pack of the iPhone Air is just 2.49mm thick — half the thickness of the iPhone 17 Pro battery. The leak was posted on the Korean-language Naver blog, where they show the alleged batteries of the iPhone 17 Air and 17 Pro side by side. The same account claimed the 17 Air’s battery capacity was a mere 2,800 mAh, MacRumors notes. (That’s below the battery capacity of current iPhone 16 models.)

On a similar topic, an iPhone 17 Pro production leak appears to have revealed an all-aluminum chassis, according to MacRumors. Originally posted by leaker Majin Bu, the image shows a shell that has a large round hole on the back (where the Apple logo typically is) to allow for MagSafe charging. MacRumors says this could just be a molding but notes that the aluminum frame (versus the current titanium in Pro iPhone models) would yield a significantly lower weight.

That same leaker (Majin Bu), whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Pro will have better wireless signal strength thanks to an updated antenna design. The individual posted a render on X that shows a new antenna system that wraps around the iPhone 17 Pro’s supposedly wider rear camera bump. Again, this is a render, not a real-world photo. That said, we can’t knock the goal of better wireless reception, so we’re hoping this one has a degree of truth to it.

Each new roster includes a base model, but over the years, Apple has shaken up the variety of phones it offers. Most likely there will be an iPhone 17 and an iPhone 17 Pro. Apple has also committed to the size matters philosophy, and has been building an iPhone Pro Max option with an even bigger screen and better battery life; the 17 roster will almost certainly have one as well.

The new Pro iPhones are said to have a full-width “camera island” on the rear, which would mark the first time an Apple model opted for that design. This feature can be seen in the purported iPhone 17 “spotted in the wild.” The pics, highlighted on MacRumors, show a black cased iPhone (17 Pro?) with the distinct back panel. Is it the real deal? The dual angles lend a degree of credibility in a social media landscape increasingly polluted with AI-enhanced fakes, but your guess is as good as ours.

The iPhone 17 Air seems primed to take the place of a potential iPhone 17 Plus. Since the iPhone 16e was only just introduced in February at a surprisingly high price point, it seems unlikely that there will be a new addition to that lower end of the spectrum, the models that were previously called SE.

At the very least, it sounds like the iPhone 17 Air won’t take away the charging port and rely only on wireless connectivity. Bloomberg said that while Apple had investigated making the iPhone 17 Air without a single port, the company (fortunately) changed plans. He also says that the rumored phone will have a 6.6-inch screen and include the Dynamic Island and Camera Control button. Finally, the price is rumored at $900 — likely more than the standard iPhone 17 but less than the Pro.

We’ve also gotten what seems to be a reliable look at what the color lineup will be for the new smartphones. Macworld reported that the iPhone 17 will be available in black, white, steel gray, green, purple and light blue. The iPhone 17 Air will reportedly have four color options: black, white, light blue and light gold. While the Air colors will be less saturated, the visuals for the iPhone 17 Pro and iPhone 17 Pro Max will go bold. The options for the Pro models are expected to be black, white, gray, dark blue and orange.

On July 30, Tom’s Guide highlighted an X post from Sonny Dickson — a longtime and generally reliable leaker of unreleased iPhone information — showing “dummy” iPhone 17 models in the new colors that were the source of the aforementioned Macworld story. While these are literally just mock-ups — not real, leaked iPhones — it’s interesting to see how the design and color rumors translate into a real-world look and feel.

What will iOS 26 be like?

Apple upended its numbering conventions with WWDC 2025, and will match the name of each new operating system to the year it’s released. So when the next wave of iPhones hits, they’ll be running on iOS 26.

On the design side, the smartphone OS introduced during the big developer showcase took a contentious approach dubbed Liquid Glass. Apple has been scaling down the amount of transparency effects in the subsequent beta tests of iOS 26, but it will still have a glass-like visual.

The feature list includes big and small updates. On the more impactful side, the Phone and Photos apps have been redesigned. There will be several features leveraging artificial intelligence, such as live translation capabilities coming to Phone, FaceTime and Messages. Apple is also currently testing a sensitive content warning for child accounts that will freeze FaceTime video if nudity is detected by on-device machine learning tools. And the company is also launching Visual Intelligence, which will use AI to search for elements in an image.

iOS 26 also has a litany of minor, quality of life improvements. Group texts are getting support for polls. And for the slow risers out there, iOS 26 will finally let you escape the tyranny of the nine minute snooze alarm.

The next iOS is now available as a public beta. Here are our initial impressions of the Liquid Glass design and other new features. iOS 26 is compatible with all models back through iPhone 11.

What other products are expected to be released alongside the iPhone 17?

If Apple follows its usual pattern, the iPhone 17 will be announced alongside new Apple Watch products. That would be the Apple Watch Series 11 (if Apple sticks to the same naming scheme), and maybe an Apple Watch Ultra 3 and/or an updated Apple Watch SE. (They’ll all run watchOS 26, of course.) Other possibilities — and this is, again, speculation — could include refreshed Apple AirPods Pro (which received its last big update in 2022) and maybe new AirTags trackers (first released in 2021).

The Apple rumor mill got a big shot in the arm this week thanks to the reported inclusion of product ID numbers in recent beta software builds. Per MacRumors, it’s a laundry list of new hardware, including long-rumored product updates like the Apple TV, HomePod mini, new Apple Studio Display monitor and two fresh iPads.

Of course, even if that list is totally accurate, we may not see those products until 2026 — if ever. So don’t expect all of products to share the stage with the iPhone 17, especially since Apple likes to keep its star performer at the center of attention.

That said, keep in mind that Apple has recently been having Mac-centric announcements in late October (as it did last year to debut new M4 Macs), so there’s always the chance of another shoe dropping a few weeks down the road.

Update, August 18, 2025, : Added new rumor about the iPhone 17e potentially having the Dynamic Island.

Update, August 15, 2025, 2:05PM ET: Added new rumor about the all-aluminum chassis on the iPhone 17.

Update, August 13, 2025, 10:02PM ET: Added a list of the products that are expected to be released alongside the iPhone 17s.

Update, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Pro.

Update, August 8, 2025, 4:43PM ET: Added new speculation and reports about iPhone 17 pricing.

Update, August 6, 2025, 4:05PM ET: Added latest details about the potential iPhone 17 event date.

Update, August 4, 2025, 5:23PM ET: Added latest battery leaks about the iPhone 17 models.

Update, August 1, 2025, 8:15AM ET: Added new photos showing potential iPhone 17 colors.

Update, July 30, 2025, 11:08AM ET: Added latest leaks and rumors about the iPhone 17, and updated information on the iOS 26 public beta.

Update, July 17, 2025, 4:40PM ET: Added latest information about iOS 26, possible materials for the Air, and the color options for the different models.

Update, March 17, 2025, 2PM ET: Added details about the rumored price and features of the iPhone 17 Air.

Update, April 11, 2025, 3:45PM ET: Added details from Front Page Tech’s new video that claims to reveal details from a leaked iOS 19 build.

Katie Teague contributed to this story.