If Steve Jobs were still alive, he would have told consumers complaining about scratching on the aluminum and glass designs of the new iPhone Air and iPhone 17 Pros, “There is no scratching issue. Stay tuned.”
Just as quickly as consumers got their hands on the new super-thin iPhone Air and iPhone 17 Pro/17 Pro Max on launch day last Friday, Sept. 19, videos and reports started going viral showing scratches and scuff marks on retail demo units at Apple stores worldwide. The videos threatened a new “scratchgate” for Apple’s new premium smartphones, which start at $999 for the iPhone Air and $1,099 for the iPhone 17 Pro.
His “reality distortion field” or gaslighting wouldn’t have worked as well in today’s social media world, where every and any issue is exaggerated without proper context. Social media users are more incentivized to perpetuate an uninformed narrative to keep the viral train running. Follow-ups and education on why something may be happening are less favored, even if they’re done, because they don’t get as many views or spark the same amount of outrage.
Demo unit iPhone 17 Pro scratches on day 1… (it’s not even 24 hours yet)
Use a case immediately if you don’t wait to experience this kind of issue. I’m very disappointed with the quality here pic.twitter.com/zRjIQrl3zA
Every video seems to show the new iPhones with visible damage to the aluminum frames, particularly around the iPhone 17 Pros’ massive rectangular camera “plateau” or to the glass backside. The scratches are most prominent on the new Cosmic Orange and Deep Blue colorways, which, after damage, reveal the silver aluminum underneath.
Can’t believe the iPhone 17 Pro demo units in stores are already scratched up. Didn’t take long at all. 🤔 pic.twitter.com/0qxSD25lit
How can expensive new iPhones have such poor durability? The situation is all the more ironic considering Apple actually claims the entire iPhone lineup this year uses a Ceramic Shield 2 cover glass that is advertised as three times more scratch-resistant than iPhones with Ceramic Shield. Gizmodo reached out to Apple but didn’t receive a response by the time of publishing. We’ll update this story if we receive a statement.
Anodized aluminum will naturally scratch
Well, I have some bad news you may not want to hear. While I can’t rule out that Apple may have cheaped out on the paint job for the iPhone 17 Pros, I highly doubt that. For the uninitiated, the iPhone 17 Pros get their colored aluminum through a process called anodization, which is an electrochemical process that not only strengthens the metal but also allows for it to be dyed. This is not a new technique, nor is it Apple’s first rodeo using it in products. Apple anodizes all of its aluminum products, and every colored aluminum device is dyed using the process.
Scratching, chipping, and scuffing are normal for anodized aluminum.
Need proof? Go back and look at all the old, candy-colored iPod nanos from back in the day. Unless you wore gloves and babied the music players, all of them chipped and scratched easily from daily wear and tear. It’s totally normal. (I think the “battle-scarred” look even adds character to the devices, showing they’ve been used and loved. Imagine if everything in Star Wars was pristine; it’d look fake.)
Apple Store MagSafe stands to blame? Dust, not scratches?
But, but, the iPhone 17 Pros were showing damage mere minutes and hours after stores stocked them. I hate to be Captain Obvious, but when you’ve got hundreds, if not thousands, of people literally fondling the devices nonstop and not being gentle with them as they slap them back onto the MagSafe retail stands, visible damage is bound to happen at a faster rate.
I think the issue here is that the MagSafe stands in Apple Stores have a metal ring on top, which is easy to scrape when lifting the phone off. And over time this metal gets scuffed, making the issue worse. https://t.co/sXd4kQ9LHCpic.twitter.com/a78oKW7oZl
Zack Nelson, aka JerryRigEverything, who you may know as the guy who does phone durability tests by putting them through torture trials like bending, scratching, and even burning them, says in his latest video that the scratches could be more temporary than suggested in social videos.
“Fun fact: 99% of the ‘scratches’ you see in this picture is just dust from coin and keys i used to make the marks,” Nelson shared in an Instagram post. “It will all completely rub off. Except for the last 1% of damage around the sharp corner of the camera plateau that you gotta watch out for.”
Others have also sounded off on the misinformation surrounding the MagSafe outlines visible on the iPhone Air and iPhone 17 Pros:
You may be seeing images like this showing the iPhone 17 Pro and Air “scratching easily”, but these are misleading.
The “scratched” portion is glass, not aluminium. In fact, these are not scratches at all but simply material deposits from the aluminium MagSafe pucks rubbing… pic.twitter.com/VlZUfOShH4
“In fact, these are not scratches at all but simply material deposits from the aluminium MagSafe pucks rubbing against these phones,” wrote X user AppleLeaker. “The back glass is matte with microscopic grooves that file-down the aluminium MagSafe pucks and leave behind marks. These marks can be wiped away with a micro fibre cloth, sometimes requiring cleaning alcohol.”
Aluminum is a softer metal
And what about how easily dentable the iPhone 17 Pros are? Not to be a wise guy and tell you to go back to high school chemistry, but aluminum is a softer metal than the titanium used in the iPhone Air (and iPhone 15 Pros and 16 Pros) or the stainless steel used in the iPhone X through the iPhone 14 Pros. So, of course, dents are going to be visible if you drop it. Use a case if you’re really worried about damage. If you want something more durable that you don’t need to use a case with, you should consider the iPhone Air. As I said in my iPhone Air review, I unexpectedly dropped our review unit—the screen survived unscathed, and there were only very minor scuffs to the corners of the titanium frame.
It also pains me to have to say this, but you also shouldn’t blindly accept everything you see online. With today’s powerful generative AI photo and video creation tools, it’s harder than ever to know what is and isn’t genuine or if any footage has been modified.
Who can be certain whether the images below actually depict a real, damaged iPhone 17 Pro (even one destroyed on purpose) or not?
And even if the above images are real, intrepid users have clearly taken the initiative to use generative AI to make convincing images based on them, like the “photo” below, which shows the iPhone 17 Pro with duct tape to cover up its scratches and cracks.
For the sake of this iPhone 17 Pro review, I’ve developed a gaming addiction.
I don’t mean triple-A games like Destiny: Rising and Genshin Impact, or even double-A or non-A titles like Inside or Vampire Survivors, both ofwhich I greatly enjoy. I’m specifically referring to Snake Clash on YouTube Games — the type of thing you mindlessly play while pretending to watch a documentary on TV, or while sitting on the throne, slowly growing a hemorrhoid.
The reason I’ve been playing so much Snake Clash is because I’ve noticed in my year with an iPhone 16 Pro that countless hours with games like this cause the device to burn up in my hands. And maybe some other title might also push thermal performance in similar ways, but alas, such is my taste. (Also, Inside and Vampire Survivors never caused my phone to get too warm.)
I spent a lot of time on the iPhone 17 Pro and Pro Max trying to get them to run hot, because one of the most interesting additions this year is a vapor chamber. That thermal management feature, together with the aluminum unibody redesign and three 48-megapixel rear cameras, is among the most compelling updates for this generation. Throw in the powerful A19 Pro chip (now situated in the “plateau”), a novel Center Stage selfie camera, promises of longer battery life and an eye-catching new color, and frankly the latest Pro phones seem like a serious leap.
For this review, I focused on the performance, thermal management, camera capabilities and battery life of the iPhone 17 Pro and Pro Max. I am bundling them together because aside from screen size, battery capacity and price, the two are functionally identical. I also spent time checking out Apple Intelligence and iOS 26 features, which won’t be exclusive to the new hardware and I’ll refer you to our iOS 26 preview for a deeper dive on.
Editor’s note (on September 19, 8:00AM ET): The iPhone 17 Pro and Pro Max are now officially available in retail outlets, and those who have pre-ordered their devices will be receiving them starting today. As you make your decisions on whether or which of these you should buy, make sure to check out our reviews of the iPhone Air and the iPhone 17, as well as the AirPods Pro 3 and the Apple Watch Series 11. We also published a closer look at the Apple Watch Ultra 3’s satellite connectivity feature, which has some impressions of what it’s like to use in real life.
Apple / Engadget
The iPhone 17 Pro is a powerful smartphone with an innovative selfie system, versatile rear cameras and a redesigned exterior that feels sturdy.
Pros
Innovative and useful Center Stage selfie camera
Versatile triple-sensor system for rear cameras
Aluminum unibody feels sturdy and scratch-resistant
An aluminum unibody design that’s new and familiar all at once
When I first picked up the iPhone 17 Pro at Apple Park, I found it refreshingly different from the iPhone 16 Pro I’d been using for a year (and also the iPhone 15 Pro before that). But the longer I caressed the matte edges of my review unit, the more I felt sparks of familiarity. The aluminum unibody here reminded me of the iPhone 8, which is no surprise since that device was made of steel wrapped in an aluminum band. Both the iPhone 8 and iPhone 17 Pros use the same 7000-series aluminum alloy that’s proprietary to Apple so that makes sense. Of course, the iPhone 17 Pro and Pro Max are far from being as thin as the older handset, but something about the matte finish felt great.
Two weeks before the iPhone launch event, my iPhone 16 Pro slipped out of my hand and crashed to the floor of a grimy public bathroom. It had landed at an awkward angle on its edge and cracked spectacularly. Thankfully, most of the shattered glass was near the bottom edge, while hairline fractures reached up in a strangely pretty pattern to the rear camera module. These didn’t cut my hands, but I knew I wanted the next iPhone to be a lot more durable.
With its aluminum frame protecting the edges of the rear and back, there is little chance the iPhone 17 Pro will break in the way my iPhone 16 Pro did. Its screen is now protected by Ceramic Shield 2, so if it fell flat on its face it should still be able to survive the impact. The rear is a bit more vulnerable, since the three cameras still protrude slightly from the plateau, but those are covered by the same sapphire crystal that previous models were. I’ve yet to crack an iPhone’s camera despite my years of klutzy behavior.
This bodes well for the iPhone 17 Pro, though I’ll say I didn’t try very hard to scratch my review unit. I actually went as far as to keep it in the Finewoven case that Apple provided in the first few days so I could maintain a pristine surface for our review photos. After removing the case, I did put both the iPhone 17 Pro and Pro Max in a bag with the iPhone 16 Pro and Pixel 10 Pro so I could bring them around while camera testing, and it was pretty nice to be able to identify the newest models simply by touch. For years, I’ve seen Android phones, particularly those by Samsung, grow more and more iPhone-like so the departure from glossy glass is welcome.
Plus, neither the Pro nor the Pro Max have been scratched despite my placing them, naked, in backpacks or pockets with other phones, keys or badges with hooks in them, though to be fair the same is true of the iPhone 16 Pro until its unfortunate fall.
One other way the iPhone 17 Pro is distinct? That orange color, which is reminiscent of the Action Button on Apple Watch Ultras. It’s also fairly similar to the hue on some traffic cones, though in a more metallic, burnished way. Because the iPhone 17 Pro is supposed to be so much more durable and scratch-resistant, I’d argue for simply showing off its bold new color by going case-free. I also took a whole bunch of pictures of the orange iPhone 17 Pro Max I’ve been testing in a variety of lighting conditions so you can better understand what it looks like in real life. Enjoy:
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iPhone 17 Pro and Pro Max images
The iPhone Pro in silver and the iPhone Pro Max in cosmic orange.
After publishing this review, I noticed our slideshow’s captions stated the iPhone 17 Pro was silver, when I believed it was white. I set about complaining to our team about the error when I was rightfully informed it is actually silver. So you should be aware that the silver iPhone 17 Pro looks white on its back, where the aluminum ends and Ceramic Shield begins.
Faster AI processing and a body that’s largely cooler to hold
Apart from the material and the camera plateau, the iPhone 17 Pro’s redesign had a lot to do with thermal management and battery life. Like I mentioned in the beginning of this review, my iPhone 16 Pro runs hot sometimes, especially in recent months. I was eager to see if the vapor chamber in the new devices was effective at keeping them cool in similar situations.
In general, the iPhone 17 Pro stayed cool — and that’s both during the first few days with the case on and after I removed it altogether. When I played Snake Crash for about 25 minutes, I started noticing some gentle warmth emanating from the camera plateau. I put the device down on a terry cloth blanket and picked up the iPhone 16 Pro to play on instead, and just five minutes later it had gotten as warm as the 17 Pro. Ten minutes later, I had to adjust my fingers so the iPhone 16 Pro didn’t feel like an iron. Meanwhile, the iPhone 17 Pro had cooled down in that time despite being on something I usually use to keep warm.
That’s not to say the iPhone 17 Pro never got noticeably hot in my testing, by the way. In my experience, generating photos in Image Playground or creating Genmoji typically caused my iPhone 16 Pro to heat up to scary levels. On the iPhone 17 Pro, it took a slightly longer time to get as warm, but it did eventually become so hot I felt the need to warn people if I were to hand the device off. I found the aluminum parts of the handset to be the hottest, which makes sense both scientifically and in the way our skin perceives temperatures.
I do want to commend Apple for the improved performance in Image Playground and Genmoji. It used to take ages for AI-generated pictures or emoji to appear (especially those based on a picture of someone in my photo album), but on the iPhone 17 Pro I was able to get several options in succession before things slowed down. Pictures where I opted to use ChatGPT’s more realistic styles took a lot longer, but by and large I saw a marked improvement in speed here. Those neural accelerators in the A19 Pro’s six-core GPU are certainly pulling their weight.
It might be worth noting that in the 25 minutes of Snake Clash time, the iPhone 17 Pro’s battery level dropped about ten percent. The iPhone 16 Pro went from 90 percent to 79 percent in roughly the same duration, so power efficiency in this specific use case seems fairly similar.
Camera performance
The trio of 48MP cameras on the iPhone 17 Pro and Pro Max are impressively versatile. Not only are they sharp, megapixel-laden sensors that deliver rich detail and vibrant colors, but also pull double duty and provide additional zoom options. When I was shooting on the iPhone 17 Pro, the camera app showed shortcuts for 0.5x, 1x, 2x, 4x and 8x, which is slightly different from the iPhone 16 Pro’s 0.5x, 1x, 2x and 5x.
As I mention those two models, I’m deeply aware that most people aren’t going to be considering upgrading from a phone as recent as the iPhone 16 Pro. So I’ll just say that as long as you’re swapping from the iPhone 14 Pro and older, you’ll get a significantly better camera system. For those already on an iPhone 15 Pro, it depends on whether you’re using a Max model and care a lot about some extra zooming ability.
I compared the iPhone 17 Pro mostly to the iPhone 16 Pro to see its improvements, as well as to the Pixel 10 Pro, since I consider it to be the best smartphone camera this year. So far, anyway. As it turns out, the iPhone 17 Pro holds its own against Google’s latest in most situations. In fact, it’s usually a bit better at retaining detail in shadows in photos with high dynamic range.
Also, as has been the case in the last few generations of iPhones, Apple’s images tend to be warmer and more saturated, whereas Google’s seem a bit muted and gray in comparison. That’s a somewhat subjective observation, really, and likely won’t impact anyone that’s not constantly carrying both phones around.
All about zoom
It gets a bit complicated to compare the three phones on their various zoom capabilities, since they all have different limits and dedicated pipelines. But by and large, the iPhones performed similarly at the 1x level, which isn’t surprising given they’re basically the same hardware. They were also pretty closely tied at the 2x level, and further zooms were slightly different from that point.
I did find that the 8x option on the iPhone 17 Pro delivered clean shots with little noise or blur, and they were well-exposed in general. The fact that I could now go up to 40x compared to the iPhone 16 Pro’s top limit of 25x with digital zoom was a delightful bonus, especially when I was photographing some geese chilling by the river.
The Pixel 10 Pro’s scene options are 0.5x, 1x, 2x, 5x and 10x, with Pro Res Zoom allowing you to get all the way up to 100x, if you don’t mind AI filling in some gaps. I would caution against that, given the strange things it’s generated so far, but you’ll also still be able to use Super Res Zoom for up to 20x zoom without any generative AI assistance, just good ol’ computational photography (Math).
For what it’s worth, none of the photos beyond 8x on the iPhone 17 Pro and 10x on the Pixel 10 Pro look great. But in pictures I took of the “Water’s Soul” sculpture from my vantage point along the waterfront in downtown Jersey City, the Google version delivered cleaner lines and generally looked more sharp. I have yet to encounter obviously weird hallucinations in my photos, though in one close-up shot of a window in a skyscraper, the Pixel turned a white object inside the building into what appeared to be a smear of bird poop.
As an aside, I also had to wonder what the lettering on the Hoboken Terminal clock tower actually looked like up close, since the Pixel-rendered image had the word “Lackawanna” seem like it had bulbs or dots.
In short, you can get up closer to faraway subjects with a Pixel 10 Pro and typically get cleaner photos, but be mindful that the AI might generate some weird things. Meanwhile, the iPhone 17 Pro delivers solid quality at 8x and gives you greater flexibility than it did before.
Portrait mode is better now
Apple is even closing the gap that Google has had in the last few years in Portrait mode, with its updated engine for photos with digitally applied background blur. The differences, I’ve learned, are in overall Portrait quality at the 2x zoom level, as well as refinements in separation of stray hairs from the background across the mode.
In these portraits I shot of a friend, as well as of a dog statue with a furry tail, there was a significant improvement, particularly at 2x zoom (which is the level I always use for portraits on an iPhone anyway). The iPhone 16 Pro blended some bits of hair (and fur) that stuck out of the silhouette into the mudded background, while the iPhone 17 Pro managed to accurately keep both in focus.
When I compared the portraits by the iPhone 17 Pro to those from the Pixel 10 Pro, it was a close fight. While the Pixel was better at keeping definition along my friend’s temples, the iPhone was slightly better at mimicking the falloff in focus you’d get from a standalone camera with a large sensor. This is especially noticeable with the tuft of blonde hair poking out of her post-cardio ponytail, which the Pixel blurred completely into the background, while the iPhone 17 Pro kept it more in focus.
I will point out that I still prefer Google’s approach when it comes to shooting in portrait mode. In the dedicated mode on iPhones, you have to wait till the interface lights up to take your shot. That’s outside of the usual photo mode where the effect kicks in as soon as it detects faces of people and some animals. On a Pixel, you can simply swipe to Portrait mode, aim your camera and snap — no need to wait for the system to tell you it’s okay to shoot.
It’s also worth noting that people might prefer how they look with the coloration of the iPhone shots compared to the Pixel’s, regardless of which is truer to life. You can always edit a picture in post-processing to get it to your desired representation, of course, and Apple’s portraits are also subject to the specific style chosen by the photographer.
I do want to shout out how much I love Apple’s Photographic Styles, which are basically sophisticated filters that apply effects based on depth maps. This year, the company added a new Bright style, which makes everything pop in a pleasant way (and is similar to my once-favorite Instagram filter “Oslo,” that is unfortunately no longer available).
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iPhone 17 Pro series camera samples
A camera sample from the iPhone 17 Pro (main lens).
Center Stage square sensor for portrait and landscape selfies
Apple’s latest selfie-camera update is, quite simply, a stroke of genius. I know it sounds hyperbolic, and I want to reassure the skeptics that I was on your side. At first. But I was won over when, almost immediately after saying I didn’t see the practical use for Center Stage in selfies, I was forced to turn my iPhone horizontally so I could squeeze in an extra person when trying to grab a photo of myself and my podcast guests Karissa Bell and The Verge’s Allison Johnson. Nothing convinces as quickly as instant shame.
I was all the more persuaded when I paired Center Stage with a timer or remote control of the selfie camera and placed the iPhone 17 Pro Max on a table. A group of seven or so friends and I gathered in front of the device and watched it flip into landscape mode as more of us got into the scene. It has been helpful in a number of unexpected ways.
If you’re like me and have grown used to zooming out whenever you flip over to the iPhone’s front camera, you’ll find that tapping the onscreen button to do so will disable Center Stage for that photo session. Don’t fret though, whenever you exit the camera app and relaunch it, Center Stage will be on again. You can turn it off altogether by tapping the button on the top right of the viewfinder and disabling both the zoom and orientation options. Or you can select one of the two, whichever you prefer to have.
I’ll also point out that the camera is sharper now, as the 24MP square sensor delivers 18MP selfies, compared to the 12MP TrueDepth system before. Though I‘ve noticed some issues with FaceID, no changes have been made to either TrueDepth or FaceID, so it’s likely my struggles were to do with the way I had set it up on the iPhone 17 Pro compared to the 16 Pro.
I’m not usually a fan of higher-resolution selfies, and did notice my freckles were a lot more prominent in some sunlit shots, but by and large the images haven’t been jarringly different.
Center Stage also works on FaceTime calls, although there it mostly tries to keep your face centered, similarly to how it functions on iPad and Macbook. However, the execution is slightly different, since it’s meant for hand-held calls as you’re walking on the street, for example, or when you don’t have a stable surface to place your phone. I would have loved it if my partner had Center Stage when he FaceTimed me from the streets of New York during a wild night out on the town.
When I called my coworker and paced around a large meeting room, we both noticed the difference with Center Stage and after I turned it off. It was most obvious when I stood still, held out my arm and didn’t move it, then shifted my head around. The iPhone 17 Pro adjusted the background and view of the call to keep my face fully in frame. Now I want to use Center Stage whenever I’m forced to hold my phone during a FaceTime (like an impromptu therapy session, for instance), so I can worry less about whether I’m in view and focus on the conversation.
Dual-camera video recording
I don’t know about you, but my selfie video angle is quite different from my regular angle. That is to say, I hold my hand stretched out farther away from my body, sometimes higher up than my face, tilted slightly down. I find it more flattering. When I shoot anything using the rear cameras, I simply hold it up in front of my face, not as far away as it would be for a selfie.
What I’m trying to say is: I didn’t like most of the dual-camera videos I shot because I could either prioritize the angle for the selfie camera, which might not be great for the rear sensor. Or I could focus on shooting what was behind the phone and include beautiful footage of my forehead. And I’ll be honest, I frequently found myself staring at my face in the little picture-in-picture box and sometimes even moved the phone around to show landmarks behind me, only to realize the main camera (and the rest of the screen) had already been recording it all along.
I don’t think there will be too many situations where dual-camera videos will be useful or share-worthy, but at least it’s a mode you turn on only when you want and isn’t in the way. Plus, for the specific times when you want to show off where you’re at while proving you’re also in the scene, it’s a nice tool to have handy. I did end up liking one dual-camera video I shot of myself enjoying the breeze by the Hudson River.
Sam Rutherford for Engadget
Greater battery life
I had one goal during this review, and that was to see if the iPhone 17 Pro or Pro Max would be able to last during my testing period without needing a charge. Since there was supposedly more space and better efficiency thanks to the redesign creating more room for the battery, I thought, perhaps naively, that maybe there would be a leap in endurance.
Alas, I was wrong. The smaller Pro fell short of those admittedly great expectations, the Pro Max did come close. Usually, the larger handset lasts about two full days as I go about my review process, which typically mostly involves camera testing, messaging and gaming. I tend to spend more time on the smaller device, using it for tasks like banking, emailing, social media browsing and posting, all in addition to the things I do on the Max. All that is to say that the two days I normally get out of the Pro Max is likely due in part to the fact that I use it less than the Pro, so don’t expect yours to last that long.
With that in mind, the iPhone 17 Pro Max made it to the end of Saturday before it dropped to 20 percent, having last been charged to about 95 percent on Thursday at 8:54AM. Meanwhile, the iPhone 17 Pro typically gets from 7AM till about 11pm ET without breaking a sweat. I still plugged it in overnight though, because I generally don’t like leaving the house in the morning with less than 50 percent, and the iPhone 17 Pro usually ends the day close to 25 percent. So far it mirrors my experience with the iPhone 16 Pro, though I’ll need a bit more time to better gauge the differences.
iOS 26 updates and other areas of improvement
I can’t write a review of the iPhone 17 Pro and Pro Max and not mention their screen sizes, so here: they’re 6.3 inches and 6.9 inches respectively. ProMotion’s adaptive refresh rates of up to 120Hz continue to make scrolling Reddit a breeze, and while Apple has improved the anti-reflection treatment here, it’s been hard for me to determine what’s changed.
The more obvious refresh when using the iPhone 17 Pro is in iOS 26, which rolled out this week to the public. Friends have already begun to complain about or compliment the new Liquid Glass aesthetic, and one buddy immediately had to turn on the “reduce transparency” option.
There’s a lot I could say about how much I appreciate the bigger buttons throughout the system, or the new lock screen styles. I could also go on about how I had to adjust to the new Screenshots interface and hate that it now requires an extra swipe to dismiss. The revamped Photos, Camera and Phone apps are… fine. I don’t hate the changes, and actually like the new Phone layout.
Ultimately, iOS 26 feels like a significant refresh that matches the vibes of Apple’s new hardware — especially the Air. But because it also rolls out to several previous generations, it’s not something that will impact your (or my) evaluation of the iPhone 17 Pro and Pro Max.
Sam Rutherford for Engadget
Why a Pro and not an Air or the iPhone 17?
This year, the iPhone Air actually feels like the status symbol model for those who need to own fancy hardware for external validation. It’s impressively svelte, has an A19 Pro chip and is just something I can’t stop trying to wave in people’s faces to get them to touch. It supplants the Plus model, at least this year, and has a medium-sized 6.5-inch screen that might be ideal for many. And despite its thin profile, the iPhone Air still managed to deliver respectable battery life, according to my colleague Sam Rutherford.
If a 6.5-inch screen or a super thin phone is something you simply must have, by all means go for the iPhone Air. But because I love to shoot ultrawide shots as well as closeups of distant, skittish wildlife, a versatile multi-camera setup is a must for me. If that sounds like you, pick a Pro. Whether you opt for the Max boils down to your preference for size (and I have to admit using the larger 6.9-inch screen was a lot easier on my eyes).
Those with unlimited resources can, of course, get both. Congrats on the wealth.
People with partners or family members that are looking to upgrade at the same time can consider getting one of each. I’ve suggested that to my friends who are married, so the person who cares more about photos gets the Pro and the one who hates bulk gets the Air. Neither is a bad purchase, but the Pro is slightly more reliable. In exchange, you’ll have to fork over more money and give up some pocket space.
Finally, it’s worth looking seriously at the iPhone 17 this year. With its new ProMotion screen, dual 48MP rear cameras and Center Stage selfie setup (that supports the same dual-camera video feature as the Pros), it’s a compelling package for hundreds less. You’ll even get the same Portrait mode that the 17 Pros offer, while the Air has its own specific image pipeline that enables automatic depth capture with a single camera.
If you’re a video creator or producer, I should point out that the iPhone Air’s USB-C port is only rated for USB 2 transfer speeds of 480Mbps and doesn’t support DisplayPort for video out. The regular iPhone 17 is also USB 2, but does support DisplayPort, while the Pro line can handle USB 3 speeds of up to 10Gbps and DisplayPort.
Wrap-up
This year’s iPhone lineup is forcing me to re-think the idea of a Pro phone. Is it one that looks and feels expensive or is it one that’s slightly more durable and maybe doesn’t appear as stylish? I’ve seen some discourse online about how the iPhone 17 Pro and Pro Max don’t look as classy as before and that the iPhone Air seems to be the more premium of the family. And while I agree that the Air is a shinier, more attractive device, for my needs the iPhone 17 Pro is still the way to go.
Of course, it would be better if Apple didn’t create this conundrum with this year’s iPhones, but it still has to obey the laws of physics. I like a reliable, durable phone that easily lasts all day, takes great pictures from all distances and angles and won’t burn a literal hole in my pocket. It might burn up your wallet, since the $1,099 price is certainly not something everyone can afford, but it does buy some security and longevity.
The iPhone 17 Pro and Pro Max are a significant update from previous models, and I haven’t felt this excited by a new generation of iPhones in a very long time.
The iPhone camera has long checked all the boxes for anything that a casual user might need, making a digital camera obsolete for most consumers. But for millions of content creators — an industry encompassing an estimated 200 million potential customers — it has remained necessary to buy handheld video cameras from companies like Canon, Sony, Panasonic, Nikon, and Fujifilm. Some of these camera brands have spun up entire product lines marketed as “vlogging cameras,” featuring pop-out displays to record selfie videos, as well as compatibility with the common dimensions used for social media.
But the iPhone 17 Pro could finally be the device that makes content creators’ other video cameras collect dust.
At a glance, a key difference here is that the new iPhone 17 Pro’s camera sensor is 56% larger than the iPhone 16 Pro’s. The size of a camera sensor impacts most aspects of a camera’s performance, like low-light capabilities, depth of field, and resolution — so, basically, the specs are simply just better on the new device.
But under more scrutiny, the specs remain impressive for a pocketable camera that weighs half a pound. (It still clocks in a tad lighter than the Ricoh GR IIIx, a tiny camera I’ve been eyeing for everyday street photography.) The iPhone 17 Pro’s main, ultra wide, and telephoto lenses are all 48MP fusion cameras, making optical zoom possible at 0.5x, 1x, 2x, 4x, and 8x. The telephoto lens is a huge improvement from the iPhone 16 Pro’s 12 MP lens, while the selfie camera also improves from 12 MP to 18 MP.
“The wider field of view in higher resolution are particularly useful when recording yourself speaking directly to the camera, making our Pro models the absolute best choice for content creators,” said Patrick Carroll, manager of iPhone camera architecture, during Apple’s presentation.
But most important for creators is the phone’s video capabilities — like the previous model, the iPhone 17 Pro supports 4K 120 fps video recording in Dolby Vision, but it’s the new, creator-focused video features that come baked into the phone that make it stand apart.
Though also included in other iPhone 17 models, the dual front and back camera recording is bound to be a hit with creators. The whole product line also supports Center Stage mode on the front camera, which lets users capture both horizontal and vertical orientations without rotating the phone. These features will be better on the Pro, since it improves on the basic device’s video capabilities with ultra-stabilized video at 4k 60 fps, which is a boon for creators on the go.
Image Credits:Apple
When it comes to editing and compatibility with professional film setups — something central to creators’ workflow — the iPhone 17 Pro takes a big leap.
For creators who record videos or livestream in a home studio, the iPhone 17 Pro supports Genlock — a setup that allows multiple cameras to easily work together in sync — with an API available for developers to create custom filming setups.
In conjunction with the release of these new iPhones is Final Cut Camera 2.0, an upgrade to Apple’s free app that makes more professional-level video editing possible on the device. With the updated app, creators can film in Apple’s ProRes RAW format, which Apple says will speed up exports and make files smaller without sacrificing quality.
Final Cut Camera 2.0Image Credits:Apple
“The update also introduces open gate recording, which uses the full camera sensor to capture a wider field of view at resolutions greater than DCI 4K,” Apple said in a press release. “This gives editors ultimate flexibility to reframe shots, stabilize footage, and set final aspect ratios, all without compromising image quality or performance.”
It makes sense that iPhones have historically left a bit to be desired for professionals. The iPhone, unlike other cameras, has to do so much more than just take photos and video — Canon, for example, doesn’t have to dedicate any of its hardware budget to GPUs that run complex AI models on-device.
But the bottom line is, the iPhone 17 Pro is a phone. For many creators, carrying one device in an iPhone, as opposed to a phone and a separate camera, is already appealing enough.
Apple launched the iPhone 17 Pro and the iPhone 17 Pro Max today with a new design and an upgraded camera system.
The devices are powered by the new A19 Pro chipset and have a larger battery, Apple said. Plus, it noted that eSIM-only models will have a slightly larger battery as compared to Pro models with physical SIMs.
The new Pro phones have an aluminium unibody instead of the titanium used in the previous year’s iPhone.
The company said it designed a new vapor chamber thermal system along with the new unibody. The company is also adding ceramic shield 2 protection on the front and and previous gen ceramic shield on the back.
The company is upgrading the telephoto camera from a 12-megapixel sensor to a 48-megapixel sensor. With the sensor change, users will be able to get an 8x optical zoom. This is one of the highest optical zoom capacities on the market, with the Vivo X200 offering 8.7x optical zoom with its periscope kit.
Apple is offering 40x digital zoom. This is lower than 100x offered by Google or Samsung, but it is not clear if Apple is doing digital regeneration using AI like those companies.
All of this is housed by a new rectangular camera bar covering the entire width of the back of the iPhone, which Apple has chosen to call “plateau.”
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The selfie camera is also getting an upgrade from a 12-megapixel to an 18-megapixel sensor. Apple will now also allow for a video recording from both the front and the back camera simultaneously.
The iPhone 17 Pro starts at $1,099, and the iPhone 17 Pro Max starts at $1199. These devices are available to pre-order on Friday and will be available on September 19. Both models now start at 256GB base storage, and the company is also offering a 2TB model for the 17 Pro Max.
Apple enthusiasts are eagerly counting down the days to the highly anticipated iPhone 17 launch, and based on the latest reports from industry insiders and Apple’s consistent release patterns, we now have a clearer picture of when the next generation of iPhones will arrive.
The tech giant is expected to unveil its most innovative lineup yet, featuring significant design changes and groundbreaking features that could redefine the smartphone experience.
When Will the iPhone 17 Be Released?
According to multiple sources including Bloomberg’s Mark Gurman, Apple is expected to maintain its traditional September launch window for the iPhone 17 series. The most likely timeline includes:
Announcement Event: September 9 or 10, 2025 (Tuesday or Wednesday)
Pre-Order Start: September 12, 2025 (Friday following announcement)
Official Release Date: September 19, 2025 (10 days after announcement)
Apple has maintained this consistent schedule for over a decade, with Tuesday events being the traditional preference. September 9, 2025, falls on a Tuesday, making it the most probable date for the iPhone 17 unveiling.
The Complete iPhone 17 Lineup
This year’s release marks a significant shift in Apple’s strategy, with four distinct models expected to launch:
iPhone 17: The standard model with enhanced features
iPhone 17 Air: An ultra-thin revolutionary design replacing the Plus model
iPhone 17 Pro: Premium features for power users
iPhone 17 Pro Max: The ultimate flagship with maximum capabilities
Notably, Apple is discontinuing the “Plus” variant in favor of the new iPhone 17 Air, which promises to be the thinnest iPhone ever created at just 5.5mm thick.
Revolutionary Features Coming to iPhone 17
ProMotion for Everyone
One of the most exciting updates is that all iPhone 17 models will feature ProMotion technology with 120Hz refresh rates. This premium feature, previously exclusive to Pro models, will deliver smoother scrolling and more responsive displays across the entire lineup.
The implementation of LTPO OLED displays enables this advancement while potentially bringing always-on display functionality to all models.
Design Evolution
The iPhone 17 series represents one of the biggest design overhauls since the iPhone X. Key design changes include:
Aluminum frames returning to Pro models (replacing titanium)
Rectangular camera bumps with rounded corners on Pro models
Part-aluminum, part-glass back design
Potentially smaller Dynamic Island across all models
Camera Innovations
Photography enthusiasts will appreciate the significant camera upgrades:
24-megapixel front camera across all models (up from 12MP)
48MP camera systems on Pro models (wide, ultra-wide, and telephoto)
8K video recording capability on Pro Max model
Enhanced computational photography features
Color Options and Customization
Apple is refreshing its color palette for the iPhone 17 lineup with exciting new options:
iPhone 17 Standard Colors:
Black
White
Steel Gray (new)
Green
Purple
Light Blue
iPhone 17 Air Colors:
Black
White
Light Blue (similar to Sky Blue MacBook Air)
Gardenia (light gold)
iPhone 17 Pro and Pro Max Colors:
Black
White
Gray
Dark Blue (new)
Copper/Orange (new signature color)
Performance and Technical Specifications
The iPhone 17 series will showcase Apple’s latest technological achievements:
A19 and A19 Pro chips: Built on TSMC’s advanced 3nm process for improved performance and efficiency
iOS 26: Featuring the new “Liquid Glass” design language
Pricing Expectations
While Apple hasn’t announced official pricing, industry analysts predict the following starting prices:
iPhone 17: $799-$899
iPhone 17 Air: $999-$1,099 (positioned between standard and Pro)
iPhone 17 Pro: $1,199
iPhone 17 Pro Max: $1,399
Future iPhone Release Strategy
The iPhone 17 may be the last generation to follow Apple’s traditional September release pattern. Reports suggest that starting with the iPhone 18 in 2026, Apple will split its launches:
Fall 2026: iPhone 18 Air, Pro, Pro Max, and a foldable iPhone
Spring 2027: Standard iPhone 18 model
This strategic shift would create two distinct iPhone seasons annually, potentially changing how consumers approach iPhone purchases.
Should You Wait for the iPhone 17?
The iPhone 17 series represents a significant leap forward with ProMotion displays becoming standard, revolutionary thin designs, and enhanced camera systems. If you’re currently using an iPhone 13 or older, the upgrade will be substantial.
For iPhone 15 or 16 users, the decision depends on your interest in the new Air model or the expanded ProMotion technology.
How to Prepare for Launch Day
To ensure you secure your preferred iPhone 17 model on launch day:
Mark your calendar: September 9, 2025, for the announcement
Set pre-order reminders: September 12, 2025, at 5 AM PT/8 AM ET
Check upgrade eligibility: Contact your carrier about trade-in values
Consider Apple Card: For 0% financing options
Prepare your current device: Back up data and check trade-in condition
The Bottom Line
The iPhone 17 release on September 19, 2025, promises to deliver Apple’s most diverse and innovative smartphone lineup yet. With the introduction of the ultra-thin iPhone 17 Air, ProMotion displays across all models, and significant camera improvements, this generation could represent one of the most substantial upgrades since the iPhone X.
Whether you’re drawn to the revolutionary Air model, need the power of the Pro variants, or prefer the balanced standard iPhone 17, September 2025 will offer something for every Apple enthusiast. Start preparing now to ensure you’re ready when pre-orders open on September 12.