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Tag: iPhone 17

  • Apple revenues rocket to $144bn as iPhone 17 dominates China – Tech Digest

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    Apple has smashed Wall Street expectations with a massive 16% revenue surge, propelled by record-breaking iPhone sales.

    The tech titan reported a staggering $143.8 billion in revenue for the first quarter, far exceeding the $138.4 billion forecast by analysts. This performance marks the company’s strongest growth since 2021, driven by what CEO Tim Cook described as “unprecedented demand” across every geographic segment.

    The star of the quarter was the new iPhone 17 lineup. Revenue from the smartphone segment shot up 23% compared to the same period last year, reinvigorating demand in key markets.

    In particular, Apple saw a dramatic turnaround in China, where sales climbed by 38%. Cook noted that it was the “best iPhone quarter in history in greater China,” with the company’s active device install base reaching an all-time high in the region.

    While the iPhone flourished, other divisions saw a slight dip. Sales of Mac computers fell by just over 7%, and the wearables category – including the Apple Watch and AirPods – slipped by 3%.

    Despite these minor declines, the overall hardware success has placed Apple in “supply chase mode.” Cook informed analysts that the company is currently constrained as it struggles to keep up with the overwhelming consumer appetite for the iPhone 17 and 17 Pro.

    Investors remain keenly focused on Apple’s long-term artificial intelligence strategy. While competitors such as Microsoft have seen their stocks punished for heavy AI spending without immediate payoffs, Apple’s hardware-first approach appears to be weathering the storm.

    The company recently confirmed a partnership with Google to power a “more personalized Siri” using Gemini AI models, a move intended to close the gap with rivals while maintaining Apple’s signature user experience.

    Analysts suggest that Apple’s financial discipline is currently its greatest strength. While Microsoft spent over $37 billion on AI infrastructure last quarter, Apple’s planned $16 billion in capital expenditure remains conservative.

    This focus on “execution and pricing discipline” over “incremental AI features” has helped the company hit a historic $4 trillion market value, as the broader tech industry faces questions about an AI bubble.


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    Chris Price

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  • iPhone 17 Pro Max review: orange you glad the battery is bigger | TechCrunch

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    When Apple announced its thin and light iPhone Air, some people said, “Who asked for a thinner phone?” Moments later, the company went in the other direction and announced a slightly thicker and bulkier iPhone 17 Pro lineup.

    With this, Apple did what those people had wanted: it made a phone with a thicker form factor to accommodate a larger battery, leading to better performance. Out of the new iPhones, the Pro phones received more iterative updates (unless you count the new orange color). But people who buy these phones will still reap the benefits.

    The build

    The first thing that you’ll notice with the iPhone 17 Pro is the new unibody build with aluminium, alongside a new camera bump design on the back with space for MagSafe-based accessories below it. I’ve gotten used to cross-body camera bumps like the one on the Pixel 10, so I don’t mind the new design choice from Apple

    Apple said that using this design has made the phone more sturdy. But it has also made the 17 Pro Max heavier at 233 grams as compared to the 227 grams of the iPhone 16 Pro Max. I felt the heft of the phone a bit more as I was juggling between the ultra-light iPhone Air and the 17 Pro Max.

    Image Credits: Ivan mehta

    The company added Ceramic Shield 2 on the front and the first-gen Ceramic Shield on the back, below the camera plateau. I had shattered the back of my old iPhone 15 Pro Max, which just had a textured glass layer, so I appreciate the extra protection along with the aluminium frame on the back.

    I can’t skip the build section without talking about colors. I’ve got a silver colored unit, which I feel is the most boring color out of all three. I personally like the blue a lot more, and don’t mind the orange, which clearly stands out. I usually use my new phone without a case, but I plan to try the new TechWoven blue case that’s made with a custom 100% recycled polyester yarn to change the look of the phone.

    And while I’ve seen many posts and videos about how the new device’s back is susceptible to scratches, I haven’t noticed many on my unit as of yet.

    Better battery, better performance

    Apple has managed to cram more battery into the iPhone 17 Pro Max thanks to its unibody design. I consistently got more than five hours of screen time, despite varying usage. In terms of sheer numbers, the 17 Pro Max packs a 4,823 mAh battery as compared to 4,685 mAh in the iPhone 16 Pro Max. If you snag an eSIM-only version in countries where it is available, you will get an even bigger 5,088 mAh battery, which might last a bit longer than the device with the physical SIM.

    The new design also brings vapor chamber cooling to the iPhones, which means that your phone will get less hot while doing resource-intensive tasks such as gaming. I played War Thunder at 60 FPS for an extended period of time, and as compared to the iPhone Air, the Pro Max ran much cooler.

    Image Credits: Ivan Mehta

    Small upgrades you’ll appreciate

    Another strong upgrade in the battery department is the increased charging capacity.

    The phone is compatible with USB-PD 3.2 standards. While it is not reaching the whacky 100W+ charging capacities of some of the Chinese manufacturers, the new iPhone can theoretically charge at 40W as compared to 30W. This means you can charge your phone much faster when using a 40W or higher adapter.

    The bigger phone also gained support for higher speed, Qi2-based wireless charging at 25W. If you have an accessory station at your work desk with a wireless stand, this new top iPhone can take advantage of it.

    The display size of the iPhone 17 Pro Max is the same as last year’s Pro Max. But the display gets an upgrade as it can achieve a peak brightness of 3,000 nits. It also has a new anti-reflective coating, making it easier to use in brighter conditions. Beyond the iPhone, brighter displays have been a trend this year with smartphones like the Pixel 10 Series and Honor V5 Magic, and they’re a welcome addition.

    Some of the review videos show that other devices, such as the Samsung Galaxy S25, have a better reflective material on the screen, however.

    Let’s talk cameras

    The Pro iPhone models received two notable camera updates this year.

    First, all three rear cameras now have a 48-megapixel sensor. The ultrawide had an upgrade last year, and this year, it’s the telephoto lens getting a boost. (As someone who has three pets in the household, I always appreciate having better zooming capabilities, so I can take candid photos of them without moving, which might result in a lost pose.)

    Image Credits: Ivan mehta

    Until last year, the Pro Max had zoom options of 2x and 5x. This year, the company has changed its focal lengths a bit. So now you get 2x, 4x, and 8x (which is a 2x crop). You might lose some details in an 8x shot, but the photos are generally good even at that level of zoom.

    Phones like the Pixel 10 Series, Xiaomi 15T Pro, and the Honor Magic V5 do offer digital zoom augmented with generative AI to artificially improve the picture. But Apple just offers a digital zoom of 40x without any generative processing. The results aren’t anything to write home about, as the images are noisy and don’t have details.

    While the telephoto is a Pro-only update, all iPhones got a selfie camera upgrade with a new 18-megapixel square sensor. Apart from upgraded resolution, the front camera gets a Center Stage feature, which automatically zooms in and out and changes the orientation based on the number of people in the frame — without you having to do it manually. (This is very helpful in the festive season in India, when you meet friends and people want to cram into the frame!)

    Apple gave Intelligence a miss

    Despite nice upgrades to the hardware, Apple Intelligence was hardly mentioned as part of the new iPhones’ release. This was a contrast compared to last year, as well as rival phone launches like Google’s new Pixel lineup.

    The device will receive iOS 26 features, like using the full screen as context to ask ChatGPT or Google questions about what is on the screen. But there aren’t any new Apple-native AI features.

    The new Pro iPhones are also powered by A19 Pro chips, which have better neural performance, Apple says. This could come in handy for developers who are using Apple’s local AI models. But we may have to wait for next year’s Worldwide Developer Conference to see if Apple gives Siri a much-awaited AI upgrade.

    Who is this iPhone for?

    For the last few years, Apple has positioned its Pro lines of phones to aid the creative process more, apart from being top-notch devices in its lineup. With the iPhone 17 Pro Max, that is even more so the case.

    With a new design, battery, and thermal performance, creators can shoot longer videos. Plus, the company introduced new features like ProRes RAW and Log 2. It also has genlock, which allows creators to use multiple iPhones to take time-locked shots.

    If you’re not a creator, iPhone 17 Pro Max is more of an iterative update. Just like a lot of new phone releases every year, it doesn’t scream that you have to update. If your phone is more than two years old, however, you will see substantial gains in all departments, including battery life, performance, screen, and camera. B

    ut if you have bought a phone after the iPhone 15 Pro was released, there is not as much reason to update.

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    Ivan Mehta

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  • The New iPhone 17’s Out, And So Are The Jokes

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    First off, I don’t stand anywhere on the iPhone versus Android phone debate.

    I still use a BlackBerry Curve 9300 from 2007. It has no internet or email, but I 85% of the time I pull it out in public, someone says, “oh shit! A BlackBerry!”

    Apple’s new iPhone 17 is now widely available across the US and Canada, which has given X users enough time to make jokes about it.

    Again, I’m non-partisan here — I just like to laugh.

    It seems phone users (both Apple and Android) are complaining about how easy the phone gets scratched, it’s $1,099 starting price point, and how similar it is to past models.

    Regardless, I’m just here for the jokes:

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    Ty

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  • Ready to download iOS 26? Make sure your iPhone is eligible for the free update first

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    Have you updated your iPhone to the new iOS 26 yet or are you holding off? It’s been available to download since September 15 — here’s how to install it if you haven’t yet. The new OS was released alongside iPadOS 26 and Apple’s other operating system updates. Since then, the first beta of iOS 26.1 has already been released with some newer features.

    If your phone is compatible with the latest OS, you’ll notice substantial changes when you install the new update. You may have already heard about “Liquid Glass,” which (intentional or not) is sort of like Apple’s take on the old Windows Vista design language. That’s the most notable change, but we spent two weeks test-driving many of the other features included in the update — you can check out our hands-on iOS 26 preview for more impressions.

    Not sure if you have an eligible smartphone or tablet but also don’t want to upgrade? No worries, we’ll help you find out if your devices will be able to run iOS 26.

    While Apple didn’t nix any iPhones from its eligibility list last year, that’s not the case for 2025, as a few models got axed this time around. All iPhone 8 models and the iPhone X were the last to receive the boot in 2023, and this year, iPhones released in 2018 will be left behind.

    You can find a full list of iPhones and iPads that support iOS 26 and iPadOS 26 below. To see everything you get with the latest OS updates, you can check out our big rundown of what to expect from iOS 26. Additionally, here’s everything Apple revealed at the iPhone 17 launch event, including the all-new iPhone Air. (Check out Engadget’s liveblog of the event for full details.)

    These three iOS 18 iPhones aren’t compatible with iOS 26

    Unlike last year, a trio of iPhones won’t be eligible to download the newest iOS. These three models that were first released in 2018 won’t be coming to the iOS 26 party:

    iPhones compatible with iOS 26

    Per Apple’s site, the devices listed below will be compatible with iOS 26. In short, if you have an iPhone that was announced in 2019 or later, you’re in the clear:

    • iPhone SE (second generation or later)

    iPads compatible with iPadOS 26

    Meanwhile, the iPads listed below are eligible to download iPadOS 26:

    • iPad Pro 12.9‑inch (3rd generation and later)

    • iPad Pro 11‑inch (1st generation and later)

    • iPad Air (3rd generation and later, including M2 and M3)

    • iPad (8th generation and later, including A16)

    • iPad mini (5th generation and later, including A17 Pro)

    What if I don’t want to buy a new iPhone?

    If you want to continue using your older iPhone that isn’t supported by iOS 26, that’s fine. However, you’ll eventually miss out on security updates which could potentially put your phone at risk for malware and other threats. Additionally, some apps may stop working if they require a certain version of iOS or later. And, of course, you won’t be able to access the latest features iOS 26 offers.

    Should I upgrade to iOS 18.7 or iOS 26?

    When you first open Software Update in Settings, you’ll notice two different upgrade options: iOS 18.7 and iOS 26. Apple released the former to address security issues, so you can at least download that one if you’re unsure about all the big changes on iOS 26. It also gives you more time to wait for Apple to take care of any bugs on the new OS.

    However, if you’re excited to finally have the Liquid Glass aesthetic on your phone and use all the new features iOS 26 has to offer, go ahead and install that one. After all, Apple had all summer to weed through the most problematic bugs during its beta phase and usually releases a new update shortly after the initial launch.

    iOS 26 features to try out first

    Liquid Glass design: Your home screen is getting revamped with new app icons, including dark mode and all-clear options. You’ll also notice buttons with a new floating design. Liquid Glass, in Apple’s terms, was designed to make all of the company’s operating systems more visually cohesive.

    Phone app redesign: You can finally scroll through contacts, recent calls and voicemail messages all on one screen. It also comes with a new feature called Hold Assist that’ll notify you when an agent comes to the phone so you can avoid the elevator music.

    Live Translate: iOS 26 brings the ability to have a conversation via phone call or text message with someone who speaks another language. Live Translate will translate your conversation in real time.

    Polls feature: Coming to group messages in the Messages app, chat members can now create polls. This can help prevent the unwanted 30+ messages when it comes to deciding which restaurant you’re meeting at this weekend.

    New lock screen options: More customizable iPhone lock screen options are available with iOS 26, including a cooler clock, 3D wallpaper effects, more widgets and better focus mode options.

    Snooze longer (or shorter): Say goodbye to the 9-minute snooze setting in your alarms (if you want). You now have the option to change your snooze time from one to 15 minutes.

    Fresh Camera app design: You’ll find the Camera app is simpler to navigate in iOS 26, with all the buttons and menus located in convenient spots. That means less swiping, more photo taking. Plus, there’s a new feature that tells you if your lens is too dirty.

    Screenshot revamps: When you take a screenshot, you now have the option to search for the image on Google (maybe you’re looking for a sweater you saw on a celeb) and you can ask ChatGPT questions about the photo — all from the edit screen. It’s like a reverse image search but without all the hard work.

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    Katie Teague

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  • iPhone Air review: Thinness with purpose

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    The iPhone Air is a device with shorter battery life, fewer cameras and a price tag that’s $200 more than a base iPhone 17. Sure, it’s got a bigger screen and it’s unbelievably sleek, but no matter how you slice it, that value proposition doesn’t make sense. At least on paper. That’s because as soon as you hold an iPhone Air, you instantly get a sense that this handset represents much more than a simple quest for thinness. The iPhone Air is a device with a mission: To push the company’s design and engineering further than ever before while doubling down on style. Plus, it’s potentially laying the foundation for something even more radical down the line.

    Editor’s note (on September 19, 9:00AM ET): The iPhone Air is now officially available in retail outlets, and those who have pre-ordered their devices will be receiving them starting today. As you make your decisions on whether or which of these you should buy, make sure to check out our reviews of , , as well as the and the . We also published a closer look at the feature, which has some impressions of what it’s like to use in real life.

    What is the iPhone Air?

    New iPhones generally don’t need to be explained, but the Air is a different sort of iPhone. On a purely practical level, it could be viewed as a (very) glowed-up replacement to the iPhone 16 Plus. However, the Air starts at $999, which is $100 more than the launch price of last year’s closest Apple equivalent (or $200 more after its recent price drop). Furthermore, the Air has a smaller 6.5-inch display (versus 6.7 inches on the 16 Plus) and only a single rear camera instead of the two you typically get on a base model iPhone. Then, to make things a touch more confusing, the Air has nearly the same A19 Pro chip used in Apple’s Pro series this year instead of a regular A19 processor. But most importantly, the Air’s design is unlike any iPhone that’s come before it, and it may end up becoming a bridge to Apple’s next era of smartphones (while also being irresistibly thin and stylish today).

    Apple/Engadget

    It might not be the most affordable iPhone or the one with the most cameras, but for anyone who puts a premium on style and sleekness, the iPhone Air is without a doubt Apple’s coolest handset in years.

    Pros

    • Exquisite design
    • Surprisingly good battery life
    • Gorgeous display
    • Strong titanium frame
    Cons

    • Mono speaker
    • Single rear camera
    • No mmWave 5G support

    $999 at Apple

    Design: Simply stunning

    Even with the arrival of Samsung’s super sleek Galaxy S25 Edge earlier this year, Apple is setting new highs for mobile design with the iPhone Air. Not only is it even skinnier at just 5.6mm (versus 5.8mm for the S25E), it’s the best example yet of what I like to call “the sci-fi space pebble look” thanks to its rounded corners and beautifully polished edges. It’s a proper marvel of engineering and while I generally don’t like saying this, you really do have to hold one to fully appreciate Apple’s craftsmanship.

    Despite its dimensions, the Air isn’t all sleekness and no strength. You still get a full IP68 rating for dust and water resistance, while the titanium frame makes the whole handset remarkably sturdy. On top of that, the Air has a screen covered by a new Ceramic Shield 2 panel that also comes with an anti-reflective coating. And while it doesn’t completely eliminate glare, it does a good job of preventing annoying bright spots.

    At just 165 grams, the iPhone Air is one of the lightest handsets Apple has made in quite some time.
    Sam Rutherford for Engadget

    As for the display itself, there’s not much to complain about here either. The Air’s screen has a peak brightness of 3,000 nits and it has ProMotion support with a refresh rate that varies between 1Hz and 120Hz depending on the situation. But the real impact is that when you put a display this good in a device this thin, sometimes it really does look like someone has ripped a page out of a magazine and made it float in your hand. It’s kind of uncanny and I can’t get enough. To be fair, Samsung’s S25 Edge does produce a similar effect but it isn’t quite as pronounced.

    I also appreciate that Apple still found room for the iPhone’s Action button and a flush Camera Control key. Around back, there’s subtle sophistication in the way the Air’s Ceramic Shield rear panel slopes up gently to create Apple’s camera plateau (though I don’t love that name). And weighing just 5.82 ounces (165 grams), the Air’s heft (or lack thereof) adds even more to its ethereal in-hand feel.

    At just 5.6mm, the iPhone Air is the thinnest iPhone to date.
    Sam Rutherford for Engadget

    My main issue with the Air’s design is that it only has a single mono speaker. Granted, it packs a punch both in terms of volume and presence, but after years of stereo sound being the de facto equipment on premium smartphones, one-sided audio doesn’t sit quite right. The other potential sore spot is that the Air’s USB-C port isn’t perfectly centered in the bottom edge. But I fully admit that this is the most minor of nitpicks, and when you consider that due to the Air’s thinness Apple had to 3D-print the connector out of titanium (a first for the company), I’m not bothered.

    Performance: Way better than good enough

    Compared to the base iPhone 17, the Air has a more powerful A19 Pro chip. However, unlike the silicon available in the iPhone 17 Pro line, the Air’s processor has one fewer GPU core (five instead of six). But even with that small shortfall, the phone was never hurting for speed. Flipping between apps is essentially instantaneous and thanks to the new Liquid Glass visual design in iOS 26, doing so looks better than ever.

    The iPhone Air's A19 Pro chip is almost exactly the same as the processor used in the iPhone 17 Pro line, except that is has one less GPU core.
    Sam Rutherford for Engadget

    More intense tasks like gaming didn’t do much to slow it down either. Frame rates remained stable in demanding titles like Destiny: Rising while more casual fare like Sword of Convallaria looked effortlessly fluid. The only time the phone seemed mildly taxed was when using tools like Apple’s Image Playground. Just watch out if when do you any high performance tasks for a prolonged time, because the the Air can get a bit warm — particularly on its camera bump. Thankfully, in my experience, it never got too hot to touch.

    Elsewhere, the addition of Apple’s new N1 and C1X chips rounds out the package that the company claims makes this the most power-efficient iPhone yet. That’s important because without a vapor chamber like on the Pro line, or room for a large battery, the Air doesn’t have much leeway for excess heat or power draw. The downside is that Apple’s C1X modem doesn’t support mmWave 5G. This may not be an issue depending on where you live or what network you’re on, but for those demanding peak mobile data speeds, it is something worth considering before upgrading.

    Camera: Crisp images but is one lens enough?

    The biggest shortcoming of the iPhone Air may be the lack of additional rear cameras.
    Sam Rutherford for Engadget

    The photos and videos the iPhone Air takes are excellent. But at the end of the day, there still isn’t a real replacement for more glass, and with only a single lens in back, Apple’s lone 48MP rear camera may be the phone’s biggest limitation. In a shot of some homemade cookies, details were sharp and colors were so rich that my mouth was still watering long after the treats were eaten. Same goes for a tricky photo at sunset, where the Air still managed to capture the warmth and subtle tones of the day’s fading light. And at night, it kept pace with or even outshot its biggest rivals, including the Pixel 10 Pro and the Samsung Galaxy S25 Edge — like in my image of a local mural and flower in low-light. However, if you’re the kind of person who loves a good telephoto shot or the extra field of view an ultra-wide lens provides, the Air’s 2x optical quality zoom means you’re out of luck.

    Impressively, despite only having a single rear camera, the Air still manages to take portrait pics that look practically just as good as those from iPhones with two. Apple says that it reengineered its portrait pipeline to work without the need for stereo cameras for the Air, and it totally works. Now, if you do some serious pixel peeping, you might notice some small discrepancies between the iPhone 17 and the Air on things like flyaway hairs. But in the end, it’s nice to see that even without the same number of lenses, there isn’t a major drop in quality.

    However, in front, Apple’s Center Stage feature and the Air’s new 18MP selfie cam might be the next big photo revolution that other companies will copy soon. By using a square sensor instead of a rectangular one, the phone can flip between wider landscape shots or taller portrait-style pics at a moment’s notice. In fact, there’s even an auto setting that allows the phone to switch between the two on its own, depending on how many people are in the frame.

    As someone who is selfie-averse, the times that I do want to take a photo of my face are usually when I’m standing in front of a big vista and want to capture myself and the scenery. Center Stage lets me do just that without needing to awkwardly turn the phone on its side. Additionally, while the photos you see here were taken with Apple’s default “Standard” Photographic Style, I must admit I like the new “Bright” option in iOS 26, which adds just enough pop and color to your photos without going overboard.

    Battery life and charging: Not a problem

    The iPhone Air’s emphasis on thinness means there’s less room for a big battery, so you might think longevity would be a concern. But in my experience, it’s been a complete non-issue. Officially, Apple doesn’t provide specs for the size of the power cells in its devices, though the company does state the Air should provide 27 hours of continuous video playback, which is only three less than what you get from a base iPhone 17. That’s a drop of just 10 percent and, considering the sleekness of the Air, it’s a trade-off I’m happy to make.

    When you put the iPhone Air next to an iPhone 17, it becomes much easier to appreciate its super thin design.
    Sam Rutherford for Engadget

    Furthermore, my results generally line up with Apple’s numbers. In a streaming video rundown test over Wi-Fi, the iPhone Air lasted 23 hours and 39 minutes — barely an hour less than what I got from a base iPhone 17 (24:45). And in the real world, the Air fared even better than expected. Even on a day with over seven hours of screen on time (which includes running benchmarks and gaming), the phone has 25 percent juice left in the tank. And on lighter days when I’m not working or constantly checking my phone, I often had 40 to 45 percent energy remaining. When it comes to recharging, the Air keeps things simple: a 30-minute charge (either wired or wirelessly) can add 50 percent battery in just 30 minutes.

    Apple’s MagSafe battery pack: The Air’s best buddy

    I don’t normally mention peripherals during a review, since I’m not a fan of cases but I can understand wanting extra protection for a $1,000 phone. However, I’d argue that Apple’s MagSafe Battery for the iPhone Air may be an essential accessory for folks who like to travel light but don’t want to worry about their electronics dying — even if its $99 price tag stings.

    Apple's MagSage Battery pack for the iPhone Air may be the handsets best companion.
    Sam Rutherford for Engadget

    In keeping with the iPhone Air’s design, Apple’s power pack is exceedingly slim at just 7.5mm and it snaps neatly onto the back of the device magnetically, so there are no wires to worry about. On its own, recharging tops out at 12 watts. Though if there’s a cord lying around, you can boost speeds up to the Air’s 20-watt limit. Alternatively, you can also use the pack’s built-in USB-C port to power up any of your other gadgets. And when you need to recharge the portable battery, all you have to do is keep it attached to the iPhone while it’s charging and it will automatically pass through juice as needed.

    But my favorite part is that not only does the battery pack refill the iPhone Air, it can recharge the AirPods Pro 3 wirelessly as well. Admittedly, Apple’s slim MagSafe Battery doesn’t have the biggest capacity at 3,149mAh (which is enough to add an extra 65 percent charge to the phone). So even though you’re paying a premium to keep things super thin and breezy, between the handset, the power pack and Apple’s latest earbuds, I really appreciate the convenience for what might be the ultimate lightweight travel kit for iPhone faithful.

    Wrap-up

    The iPhone Air, the AirPods Pro 3 and Apple's MagSafe Battery may be the perfect gadget trio for people who like to travel light.
    Sam Rutherford for Engadget

    While the iPhone Air’s thinness may be its most striking quality, it’s abundantly clear that this handset is so much more than that. Not only does this device represent a radical evolution of Apple’s design chops, it forced the company’s engineers to come up with more power-efficient solutions to make all this possible. And in that respect, the iPhone Air is a massive success. It’s sleek, it’s fast and it’s wildly stylish in a way that both fashionistas and people who just like packing light can appreciate.

    One interesting wrinkle in all of this is that the true potential of the Air’s success might not be truly felt for another year or two. While Apple might not want to say so just yet, I’m willing to bet that this device will also be the template for an upcoming foldable iPhone. You slap two Airs together, connect them with a hinge and a flexible screen and baby you got stew going. That said, for fans of previous Plus models, the Air’s increased price, smaller screen and single rear cam certainly aren’t ideal. As long as you don’t mind the lack of extra lenses, for those who appreciate a powerful but still eminently effervescent mobile companion, the iPhone Air is in another stratosphere.

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    Sam Rutherford

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  • iPhone 17 Pro and Pro Max review: An impactful redesign

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    For the sake of this iPhone 17 Pro review, I’ve developed a gaming addiction.

    I don’t mean triple-A games like Destiny: Rising and Genshin Impact, or even double-A or non-A titles like Inside or Vampire Survivors, both of which I greatly enjoy. I’m specifically referring to Snake Clash on YouTube Games — the type of thing you mindlessly play while pretending to watch a documentary on TV, or while sitting on the throne, slowly growing a hemorrhoid.

    The reason I’ve been playing so much Snake Clash is because I’ve noticed in my year with an iPhone 16 Pro that countless hours with games like this cause the device to burn up in my hands. And maybe some other title might also push thermal performance in similar ways, but alas, such is my taste. (Also, Inside and Vampire Survivors never caused my phone to get too warm.)

    I spent a lot of time on the iPhone 17 Pro and Pro Max trying to get them to run hot, because one of the most interesting additions this year is a vapor chamber. That thermal management feature, together with the aluminum unibody redesign and three 48-megapixel rear cameras, is among the most compelling updates for this generation. Throw in the powerful A19 Pro chip (now situated in the “plateau”), a novel Center Stage selfie camera, promises of longer battery life and an eye-catching new color, and frankly the latest Pro phones seem like a serious leap.

    For this review, I focused on the performance, thermal management, camera capabilities and battery life of the iPhone 17 Pro and Pro Max. I am bundling them together because aside from screen size, battery capacity and price, the two are functionally identical. I also spent time checking out Apple Intelligence and iOS 26 features, which won’t be exclusive to the new hardware and I’ll refer you to our iOS 26 preview for a deeper dive on.

    Editor’s note (on September 19, 8:00AM ET): The iPhone 17 Pro and Pro Max are now officially available in retail outlets, and those who have pre-ordered their devices will be receiving them starting today. As you make your decisions on whether or which of these you should buy, make sure to check out our reviews of the iPhone Air and the iPhone 17, as well as the AirPods Pro 3 and the Apple Watch Series 11. We also published a closer look at the Apple Watch Ultra 3’s satellite connectivity feature, which has some impressions of what it’s like to use in real life.

    Apple / Engadget

    The iPhone 17 Pro is a powerful smartphone with an innovative selfie system, versatile rear cameras and a redesigned exterior that feels sturdy. 

    Pros

    • Innovative and useful Center Stage selfie camera
    • Versatile triple-sensor system for rear cameras
    • Aluminum unibody feels sturdy and scratch-resistant
    • Improved AI and thermal performance

    $1,099 at Apple

    An aluminum unibody design that’s new and familiar all at once

    When I first picked up the iPhone 17 Pro at Apple Park, I found it refreshingly different from the iPhone 16 Pro I’d been using for a year (and also the iPhone 15 Pro before that). But the longer I caressed the matte edges of my review unit, the more I felt sparks of familiarity. The aluminum unibody here reminded me of the iPhone 8, which is no surprise since that device was made of steel wrapped in an aluminum band. Both the iPhone 8 and iPhone 17 Pros use the same 7000-series aluminum alloy that’s proprietary to Apple so that makes sense. Of course, the iPhone 17 Pro and Pro Max are far from being as thin as the older handset, but something about the matte finish felt great.

    Two weeks before the iPhone launch event, my iPhone 16 Pro slipped out of my hand and crashed to the floor of a grimy public bathroom. It had landed at an awkward angle on its edge and cracked spectacularly. Thankfully, most of the shattered glass was near the bottom edge, while hairline fractures reached up in a strangely pretty pattern to the rear camera module. These didn’t cut my hands, but I knew I wanted the next iPhone to be a lot more durable.

    With its aluminum frame protecting the edges of the rear and back, there is little chance the iPhone 17 Pro will break in the way my iPhone 16 Pro did. Its screen is now protected by Ceramic Shield 2, so if it fell flat on its face it should still be able to survive the impact. The rear is a bit more vulnerable, since the three cameras still protrude slightly from the plateau, but those are covered by the same sapphire crystal that previous models were. I’ve yet to crack an iPhone’s camera despite my years of klutzy behavior.

    This bodes well for the iPhone 17 Pro, though I’ll say I didn’t try very hard to scratch my review unit. I actually went as far as to keep it in the Finewoven case that Apple provided in the first few days so I could maintain a pristine surface for our review photos. After removing the case, I did put both the iPhone 17 Pro and Pro Max in a bag with the iPhone 16 Pro and Pixel 10 Pro so I could bring them around while camera testing, and it was pretty nice to be able to identify the newest models simply by touch. For years, I’ve seen Android phones, particularly those by Samsung, grow more and more iPhone-like so the departure from glossy glass is welcome.

    Plus, neither the Pro nor the Pro Max have been scratched despite my placing them, naked, in backpacks or pockets with other phones, keys or badges with hooks in them, though to be fair the same is true of the iPhone 16 Pro until its unfortunate fall.

    One other way the iPhone 17 Pro is distinct? That orange color, which is reminiscent of the Action Button on Apple Watch Ultras. It’s also fairly similar to the hue on some traffic cones, though in a more metallic, burnished way. Because the iPhone 17 Pro is supposed to be so much more durable and scratch-resistant, I’d argue for simply showing off its bold new color by going case-free. I also took a whole bunch of pictures of the orange iPhone 17 Pro Max I’ve been testing in a variety of lighting conditions so you can better understand what it looks like in real life. Enjoy:

    After publishing this review, I noticed our slideshow’s captions stated the iPhone 17 Pro was silver, when I believed it was white. I set about complaining to our team about the error when I was rightfully informed it is actually silver. So you should be aware that the silver iPhone 17 Pro looks white on its back, where the aluminum ends and Ceramic Shield begins.

    Faster AI processing and a body that’s largely cooler to hold

    Apart from the material and the camera plateau, the iPhone 17 Pro’s redesign had a lot to do with thermal management and battery life. Like I mentioned in the beginning of this review, my iPhone 16 Pro runs hot sometimes, especially in recent months. I was eager to see if the vapor chamber in the new devices was effective at keeping them cool in similar situations.

    In general, the iPhone 17 Pro stayed cool — and that’s both during the first few days with the case on and after I removed it altogether. When I played Snake Crash for about 25 minutes, I started noticing some gentle warmth emanating from the camera plateau. I put the device down on a terry cloth blanket and picked up the iPhone 16 Pro to play on instead, and just five minutes later it had gotten as warm as the 17 Pro. Ten minutes later, I had to adjust my fingers so the iPhone 16 Pro didn’t feel like an iron. Meanwhile, the iPhone 17 Pro had cooled down in that time despite being on something I usually use to keep warm.

    That’s not to say the iPhone 17 Pro never got noticeably hot in my testing, by the way. In my experience, generating photos in Image Playground or creating Genmoji typically caused my iPhone 16 Pro to heat up to scary levels. On the iPhone 17 Pro, it took a slightly longer time to get as warm, but it did eventually become so hot I felt the need to warn people if I were to hand the device off. I found the aluminum parts of the handset to be the hottest, which makes sense both scientifically and in the way our skin perceives temperatures.

    I do want to commend Apple for the improved performance in Image Playground and Genmoji. It used to take ages for AI-generated pictures or emoji to appear (especially those based on a picture of someone in my photo album), but on the iPhone 17 Pro I was able to get several options in succession before things slowed down. Pictures where I opted to use ChatGPT’s more realistic styles took a lot longer, but by and large I saw a marked improvement in speed here. Those neural accelerators in the A19 Pro’s six-core GPU are certainly pulling their weight.

    It might be worth noting that in the 25 minutes of Snake Clash time, the iPhone 17 Pro’s battery level dropped about ten percent. The iPhone 16 Pro went from 90 percent to 79 percent in roughly the same duration, so power efficiency in this specific use case seems fairly similar.

    Camera performance

    The trio of 48MP cameras on the iPhone 17 Pro and Pro Max are impressively versatile. Not only are they sharp, megapixel-laden sensors that deliver rich detail and vibrant colors, but also pull double duty and provide additional zoom options. When I was shooting on the iPhone 17 Pro, the camera app showed shortcuts for 0.5x, 1x, 2x, 4x and 8x, which is slightly different from the iPhone 16 Pro’s 0.5x, 1x, 2x and 5x.

    As I mention those two models, I’m deeply aware that most people aren’t going to be considering upgrading from a phone as recent as the iPhone 16 Pro. So I’ll just say that as long as you’re swapping from the iPhone 14 Pro and older, you’ll get a significantly better camera system. For those already on an iPhone 15 Pro, it depends on whether you’re using a Max model and care a lot about some extra zooming ability.

    I compared the iPhone 17 Pro mostly to the iPhone 16 Pro to see its improvements, as well as to the Pixel 10 Pro, since I consider it to be the best smartphone camera this year. So far, anyway. As it turns out, the iPhone 17 Pro holds its own against Google’s latest in most situations. In fact, it’s usually a bit better at retaining detail in shadows in photos with high dynamic range.

    Also, as has been the case in the last few generations of iPhones, Apple’s images tend to be warmer and more saturated, whereas Google’s seem a bit muted and gray in comparison. That’s a somewhat subjective observation, really, and likely won’t impact anyone that’s not constantly carrying both phones around.

    A composite of four pictures taken by the iPhone 17 Pro, showing the World Trade Center from across the Hudson River. The images are labeled 1x, 2x, 4x and 8x from left to right, with corresponding zoom levels on the pictures.

    All about zoom

    It gets a bit complicated to compare the three phones on their various zoom capabilities, since they all have different limits and dedicated pipelines. But by and large, the iPhones performed similarly at the 1x level, which isn’t surprising given they’re basically the same hardware. They were also pretty closely tied at the 2x level, and further zooms were slightly different from that point.

    I did find that the 8x option on the iPhone 17 Pro delivered clean shots with little noise or blur, and they were well-exposed in general. The fact that I could now go up to 40x compared to the iPhone 16 Pro’s top limit of 25x with digital zoom was a delightful bonus, especially when I was photographing some geese chilling by the river.

    The Pixel 10 Pro’s scene options are 0.5x, 1x, 2x, 5x and 10x, with Pro Res Zoom allowing you to get all the way up to 100x, if you don’t mind AI filling in some gaps. I would caution against that, given the strange things it’s generated so far, but you’ll also still be able to use Super Res Zoom for up to 20x zoom without any generative AI assistance, just good ol’ computational photography (Math).

    For what it’s worth, none of the photos beyond 8x on the iPhone 17 Pro and 10x on the Pixel 10 Pro look great. But in pictures I took of the “Water’s Soul” sculpture from my vantage point along the waterfront in downtown Jersey City, the Google version delivered cleaner lines and generally looked more sharp. I have yet to encounter obviously weird hallucinations in my photos, though in one close-up shot of a window in a skyscraper, the Pixel turned a white object inside the building into what appeared to be a smear of bird poop.

    As an aside, I also had to wonder what the lettering on the Hoboken Terminal clock tower actually looked like up close, since the Pixel-rendered image had the word “Lackawanna” seem like it had bulbs or dots.

    In short, you can get up closer to faraway subjects with a Pixel 10 Pro and typically get cleaner photos, but be mindful that the AI might generate some weird things. Meanwhile, the iPhone 17 Pro delivers solid quality at 8x and gives you greater flexibility than it did before.

    Portrait mode is better now

    Apple is even closing the gap that Google has had in the last few years in Portrait mode, with its updated engine for photos with digitally applied background blur. The differences, I’ve learned, are in overall Portrait quality at the 2x zoom level, as well as refinements in separation of stray hairs from the background across the mode.

    In these portraits I shot of a friend, as well as of a dog statue with a furry tail, there was a significant improvement, particularly at 2x zoom (which is the level I always use for portraits on an iPhone anyway). The iPhone 16 Pro blended some bits of hair (and fur) that stuck out of the silhouette into the mudded background, while the iPhone 17 Pro managed to accurately keep both in focus.

    Three photo samples from the iPhone 16 Pro, iPhone 17 Pro and Pixel 10 Pro, featuring a smiling woman. They show the digitally applied background blur and have insets with closeups on the woman's hairline.

    When I compared the portraits by the iPhone 17 Pro to those from the Pixel 10 Pro, it was a close fight. While the Pixel was better at keeping definition along my friend’s temples, the iPhone was slightly better at mimicking the falloff in focus you’d get from a standalone camera with a large sensor. This is especially noticeable with the tuft of blonde hair poking out of her post-cardio ponytail, which the Pixel blurred completely into the background, while the iPhone 17 Pro kept it more in focus.

    I will point out that I still prefer Google’s approach when it comes to shooting in portrait mode. In the dedicated mode on iPhones, you have to wait till the interface lights up to take your shot. That’s outside of the usual photo mode where the effect kicks in as soon as it detects faces of people and some animals. On a Pixel, you can simply swipe to Portrait mode, aim your camera and snap — no need to wait for the system to tell you it’s okay to shoot.

    It’s also worth noting that people might prefer how they look with the coloration of the iPhone shots compared to the Pixel’s, regardless of which is truer to life. You can always edit a picture in post-processing to get it to your desired representation, of course, and Apple’s portraits are also subject to the specific style chosen by the photographer.

    I do want to shout out how much I love Apple’s Photographic Styles, which are basically sophisticated filters that apply effects based on depth maps. This year, the company added a new Bright style, which makes everything pop in a pleasant way (and is similar to my once-favorite Instagram filter “Oslo,” that is unfortunately no longer available).

    Center Stage square sensor for portrait and landscape selfies

    Apple’s latest selfie-camera update is, quite simply, a stroke of genius. I know it sounds hyperbolic, and I want to reassure the skeptics that I was on your side. At first. But I was won over when, almost immediately after saying I didn’t see the practical use for Center Stage in selfies, I was forced to turn my iPhone horizontally so I could squeeze in an extra person when trying to grab a photo of myself and my podcast guests Karissa Bell and The Verge’s Allison Johnson. Nothing convinces as quickly as instant shame.

    I was all the more persuaded when I paired Center Stage with a timer or remote control of the selfie camera and placed the iPhone 17 Pro Max on a table. A group of seven or so friends and I gathered in front of the device and watched it flip into landscape mode as more of us got into the scene. It has been helpful in a number of unexpected ways.

    If you’re like me and have grown used to zooming out whenever you flip over to the iPhone’s front camera, you’ll find that tapping the onscreen button to do so will disable Center Stage for that photo session. Don’t fret though, whenever you exit the camera app and relaunch it, Center Stage will be on again. You can turn it off altogether by tapping the button on the top right of the viewfinder and disabling both the zoom and orientation options. Or you can select one of the two, whichever you prefer to have.

    I’ll also point out that the camera is sharper now, as the 24MP square sensor delivers 18MP selfies, compared to the 12MP TrueDepth system before. Though I‘ve noticed some issues with FaceID, no changes have been made to either TrueDepth or FaceID, so it’s likely my struggles were to do with the way I had set it up on the iPhone 17 Pro compared to the 16 Pro.

    I’m not usually a fan of higher-resolution selfies, and did notice my freckles were a lot more prominent in some sunlit shots, but by and large the images haven’t been jarringly different.

    Center Stage also works on FaceTime calls, although there it mostly tries to keep your face centered, similarly to how it functions on iPad and Macbook. However, the execution is slightly different, since it’s meant for hand-held calls as you’re walking on the street, for example, or when you don’t have a stable surface to place your phone. I would have loved it if my partner had Center Stage when he FaceTimed me from the streets of New York during a wild night out on the town.

    When I called my coworker and paced around a large meeting room, we both noticed the difference with Center Stage and after I turned it off. It was most obvious when I stood still, held out my arm and didn’t move it, then shifted my head around. The iPhone 17 Pro adjusted the background and view of the call to keep my face fully in frame. Now I want to use Center Stage whenever I’m forced to hold my phone during a FaceTime (like an impromptu therapy session, for instance), so I can worry less about whether I’m in view and focus on the conversation.

    Dual-camera video recording

    I don’t know about you, but my selfie video angle is quite different from my regular angle. That is to say, I hold my hand stretched out farther away from my body, sometimes higher up than my face, tilted slightly down. I find it more flattering. When I shoot anything using the rear cameras, I simply hold it up in front of my face, not as far away as it would be for a selfie.

    What I’m trying to say is: I didn’t like most of the dual-camera videos I shot because I could either prioritize the angle for the selfie camera, which might not be great for the rear sensor. Or I could focus on shooting what was behind the phone and include beautiful footage of my forehead. And I’ll be honest, I frequently found myself staring at my face in the little picture-in-picture box and sometimes even moved the phone around to show landmarks behind me, only to realize the main camera (and the rest of the screen) had already been recording it all along.

    I don’t think there will be too many situations where dual-camera videos will be useful or share-worthy, but at least it’s a mode you turn on only when you want and isn’t in the way. Plus, for the specific times when you want to show off where you’re at while proving you’re also in the scene, it’s a nice tool to have handy. I did end up liking one dual-camera video I shot of myself enjoying the breeze by the Hudson River.

    The white iPhone 17 Pro and orange iPhone 17 Pro Max lying face down on a red book.
    Sam Rutherford for Engadget

    Greater battery life

    I had one goal during this review, and that was to see if the iPhone 17 Pro or Pro Max would be able to last during my testing period without needing a charge. Since there was supposedly more space and better efficiency thanks to the redesign creating more room for the battery, I thought, perhaps naively, that maybe there would be a leap in endurance.

    Alas, I was wrong. The smaller Pro fell short of those admittedly great expectations, the Pro Max did come close. Usually, the larger handset lasts about two full days as I go about my review process, which typically mostly involves camera testing, messaging and gaming. I tend to spend more time on the smaller device, using it for tasks like banking, emailing, social media browsing and posting, all in addition to the things I do on the Max. All that is to say that the two days I normally get out of the Pro Max is likely due in part to the fact that I use it less than the Pro, so don’t expect yours to last that long.

    With that in mind, the iPhone 17 Pro Max made it to the end of Saturday before it dropped to 20 percent, having last been charged to about 95 percent on Thursday at 8:54AM. Meanwhile, the iPhone 17 Pro typically gets from 7AM till about 11pm ET without breaking a sweat. I still plugged it in overnight though, because I generally don’t like leaving the house in the morning with less than 50 percent, and the iPhone 17 Pro usually ends the day close to 25 percent. So far it mirrors my experience with the iPhone 16 Pro, though I’ll need a bit more time to better gauge the differences.

    iOS 26 updates and other areas of improvement

    I can’t write a review of the iPhone 17 Pro and Pro Max and not mention their screen sizes, so here: they’re 6.3 inches and 6.9 inches respectively. ProMotion’s adaptive refresh rates of up to 120Hz continue to make scrolling Reddit a breeze, and while Apple has improved the anti-reflection treatment here, it’s been hard for me to determine what’s changed.

    The more obvious refresh when using the iPhone 17 Pro is in iOS 26, which rolled out this week to the public. Friends have already begun to complain about or compliment the new Liquid Glass aesthetic, and one buddy immediately had to turn on the “reduce transparency” option.

    There’s a lot I could say about how much I appreciate the bigger buttons throughout the system, or the new lock screen styles. I could also go on about how I had to adjust to the new Screenshots interface and hate that it now requires an extra swipe to dismiss. The revamped Photos, Camera and Phone apps are… fine. I don’t hate the changes, and actually like the new Phone layout.

    Ultimately, iOS 26 feels like a significant refresh that matches the vibes of Apple’s new hardware — especially the Air. But because it also rolls out to several previous generations, it’s not something that will impact your (or my) evaluation of the iPhone 17 Pro and Pro Max.

    The iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max laid out face down in a row on a dark yellow surface.
    Sam Rutherford for Engadget

    Why a Pro and not an Air or the iPhone 17?

    This year, the iPhone Air actually feels like the status symbol model for those who need to own fancy hardware for external validation. It’s impressively svelte, has an A19 Pro chip and is just something I can’t stop trying to wave in people’s faces to get them to touch. It supplants the Plus model, at least this year, and has a medium-sized 6.5-inch screen that might be ideal for many. And despite its thin profile, the iPhone Air still managed to deliver respectable battery life, according to my colleague Sam Rutherford.

    If a 6.5-inch screen or a super thin phone is something you simply must have, by all means go for the iPhone Air. But because I love to shoot ultrawide shots as well as closeups of distant, skittish wildlife, a versatile multi-camera setup is a must for me. If that sounds like you, pick a Pro. Whether you opt for the Max boils down to your preference for size (and I have to admit using the larger 6.9-inch screen was a lot easier on my eyes).

    Those with unlimited resources can, of course, get both. Congrats on the wealth.

    People with partners or family members that are looking to upgrade at the same time can consider getting one of each. I’ve suggested that to my friends who are married, so the person who cares more about photos gets the Pro and the one who hates bulk gets the Air. Neither is a bad purchase, but the Pro is slightly more reliable. In exchange, you’ll have to fork over more money and give up some pocket space.

    Finally, it’s worth looking seriously at the iPhone 17 this year. With its new ProMotion screen, dual 48MP rear cameras and Center Stage selfie setup (that supports the same dual-camera video feature as the Pros), it’s a compelling package for hundreds less. You’ll even get the same Portrait mode that the 17 Pros offer, while the Air has its own specific image pipeline that enables automatic depth capture with a single camera.

    If you’re a video creator or producer, I should point out that the iPhone Air’s USB-C port is only rated for USB 2 transfer speeds of 480Mbps and doesn’t support DisplayPort for video out. The regular iPhone 17 is also USB 2, but does support DisplayPort, while the Pro line can handle USB 3 speeds of up to 10Gbps and DisplayPort.

    Wrap-up

    This year’s iPhone lineup is forcing me to re-think the idea of a Pro phone. Is it one that looks and feels expensive or is it one that’s slightly more durable and maybe doesn’t appear as stylish? I’ve seen some discourse online about how the iPhone 17 Pro and Pro Max don’t look as classy as before and that the iPhone Air seems to be the more premium of the family. And while I agree that the Air is a shinier, more attractive device, for my needs the iPhone 17 Pro is still the way to go.

    Of course, it would be better if Apple didn’t create this conundrum with this year’s iPhones, but it still has to obey the laws of physics. I like a reliable, durable phone that easily lasts all day, takes great pictures from all distances and angles and won’t burn a literal hole in my pocket. It might burn up your wallet, since the $1,099 price is certainly not something everyone can afford, but it does buy some security and longevity.

    The iPhone 17 Pro and Pro Max are a significant update from previous models, and I haven’t felt this excited by a new generation of iPhones in a very long time.

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    Cherlynn Low

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  • iPhone 17 Review: The Best iPhone Value in Years

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    Next to the ultra-thin iPhone Air and the packed-to-gills iPhone 17 Pro/17 Pro Max, the iPhone 17 looks unremarkable—boring, even. The three new colors other than black and white are less vibrant than the shades the iPhone 16 came in. But peel back a few layers and things become clear: the iPhone 17, starting at $799, is in fact a remarkable value, providing a ton of bang for your buck.

    Besides the slight growth of the screen from 6.1 inches to 6.3 inches, the iPhone 17 is cosmetically similar to the iPhone 16. If the iPhone Air is the new premium model and the iPhone 17 Pros are the most powerful, then the iPhone 17 is the everyman’s iPhone. It has more than enough solid upgrades over last year’s model, but not as many as the iPhone 17 Pros.

    The iPhone 17 is not going to wow anyone with its industrial design, but underneath it all, it’s a trooper that goes the distance. It’s the iPhone you get if you want the Goldilocks experience.

    iPhone 17

    The iPhone 17 offers the best bang for buck in an iPhone. It’s a value proposition that’ll last for at least five years.

    Pros

    • Finally 120Hz, always-on display
    • Nearly A19 Pro-level performance
    • Great Center Stage camera for selfies
    • 48-megapixel ultrawide camera
    • Excellent battery life

    Cons

    • Dull colors
    • Only USB-C 2 speeds

    Basic design

    © Adriano Contreras / Gizmodo

    Take the iPhone 16 design, stretch it a teensy bit up, and you get the iPhone 17. That may sound harsh, but it’s true: the iPhone 17 is 5.89 inches tall versus the 5.81-inch iPhone 16. Somehow it’s 0.01 inches narrower, though. It’s unlikely you’ll feel that it’s 0.24 ounces heavier, either; I didn’t.

    If you were hoping for more material change, you’re gonna be disappointed. I don’t think it’s worth fretting over since the iPhone 17 feels great in the hand. Not that most people will care since they’ll slap a case over it.

    Apple has stuck with an aluminum frame and gently curved sides that melt into the cover and back glass. The back has a vertically aligned pill-shaped bump for the dual cameras. What you can’t see with the naked eye is the improved scratch resistance for the screen. Apple is using Ceramic Shield 2, its second-gen cover material with increased durability, which Apple claims is 3x more scratch resistant than the iPhone 16’s first-gen Ceramic Shield screen. Apple also says Ceramic Shield 2 cuts down on glare. It doesn’t eliminate reflections from what I could see, and any reduction in glare is minimal at best. Still, I’ll take the increased scratch resistance. I asked Apple if Ceramic Shield 2 now means that keys or sand or pocket lint won’t easily scratch it, but the company clarified that its durability claims are not for a single instance where there’s unfortunate contact with some scratchy objects; it’s over time. Take that for what you will.

    Colors are subjective, but if you ask me, I think the iPhone 17 colors are dull. Besides black and white, there’s lavender, sage, and mist blue. Sage looks the best to me, but it’s still a muted green. I think it’s time for Apple to bring back red or coral or pacific blue. Give the regular iPhone some soul to stand out between the iPhone Air and iPhone Pros.

    A more “pro” display

    iPhone 17 in Sage green
    © Adriano Contreras / Gizmodo

    That 0.08 inches of extra height means Apple was able to squeeze in a slightly larger 6.3-inch screen versus the 6.1-inch display on the iPhone 16. This is the same screen as the iPhone 17 Pro, with the same resolution, same 3,000 nits of peak outdoor brightness, the same 120 Hz “ProMotion” refresh rate, and the same always-on display. At last, Apple’s regular iPhone series isn’t saddled with a 60Hz refresh rate.

    To my eyes, there’s no visible difference between the screen on the iPhone 17 and the 17 Pro. Both Super Retina XDR displays look crisp, have excellent and wide viewing angles, and get more than bright enough indoors and outdoors. I neglected to mention this in my iPhone Air and iPhone 17 Pros review, but I really wish Apple would include something akin to the “Aqua Touch 2.0 technology” in the OnePlus 13 that makes the touchscreen more responsive when there’s liquid on it or your fingers are wet. The slightest droplet of water on the iPhone 17 still confuses the screen into thinking you’re touching it when you’re not.

    Nearly pro performance

    Unlike Android phones, where performance can take a major downturn if the chipset maker (Qualcomm, Samsung, MediaTek, etc.) has architecture or production problems, Apple’s A-series silicon just steadily gets better year after year.

    I’ve long stopped putting too much emphasis on synthetic benchmarks like Geekbench 6, but just to see how much less powerful the iPhone 17’s A19 chip is compared to the A19 Pro in the iPhone Air and iPhone 17 Pros, I ran the CPU test. The results truly shocked me. Using the average of three tests taken on the iPhone 17, iPhone Air, and iPhone 17 Pro, the iPhone 17 was 1.6% more powerful than the Air and 1.3% less powerful than the 17 Pro for single-core tasks.

    iPhone 17 in Sage green, iPhone 17 Pro in Silver
    © Adriano Contreras / Gizmodo

    The A19 Pro chip pulls ahead of the A19 for multicore applications, but not by much: the Air is 5% more powerful and 17 Pro is 9.48% more powerful than the iPhone 17. I thought for sure with one less GPU core (five instead of six) that the iPhone 17 Pros would be more powerful by a larger margin, but that doesn’t seem to be the case.

    That’s great news if you’re worried about getting FOMO from not having the A19 Pro chip in the iPhone 17. But there’s another thing to consider: thermals and sustained performance. Compared to the iPhone 17 Pros, which have a vapor chamber that keeps temperatures down and spreads heat across the phone more uniformly when apps push the GPU hard, the iPhone 17 gets warmer a lot quicker. And if it gets too hot, it takes a little longer to cool down. Generally, my iPhone 17 review unit never got toasty, but if you’re planning to play 3D games like Genshin Impact or shoot a lot of 4K video with the phone or do either under the sun in hot environments, you may run into the infamous “”iPhone needs to cool down” sooner.

    The Center Stage camera is legit

    iPhone 17 in Sage green
    © Adriano Contreras / Gizmodo

    The iPhone 17 has some solid camera upgrades, too. The dual rear camera is now a “Fusion” camera consisting of a 48-megapixel main camera and now a higher-resolution 48-megapixel ultrawide (up from 12 megapixels on the iPhone 16). Photos look about the same to me compared to the same shots taken with my iPhone 16 Pro. Even the ultrawide shots look nearly identical; okay, they’re slightly brighter, but that’s nothing dialing up the brightness slider in the Photos app couldn’t easily handle. There’s no telephoto lens on the iPhone 17; if you want that, you’ll need to step up to the iPhone 17 Pros, which have a 4x telephoto lens that’s also capable of 8x “optical-quality” shots. You do get the 2x “optical-quality” lens from the main 48-megapixel image sensor, but that was already a feature on the iPhone 16.

    As I said in my iPhone Air and iPhone 17 Pros review, the Center Stage camera is the biggest upgrade for photography and video since Apple first added a front-facing camera on the iPhone 4. The 18-megapixel Center Stage camera is a square image sensor, which can capture horizontal selfies even if you’re holding the phone vertically. You can also take vertical photos if you hold the iPhone 17 horizontally. The feature also works for video recording. It’s a very cool feature that everyone is going to appreciate, not just Gen Z TikTokers. The Dual Capture mode that records from the front and rear cameras is also very fun, especially for reaction-type videos.

    Since the iPhone 17 is not a “pro” iPhone, it doesn’t have the more advanced recording features found in the iPhone 17 Pros, like ProRAW for stills, ProRes for video, Apple Log 2, or genlock. Slow-motion video recording is also limited to 1080p at 240 fps compared to 4K at 120 fps on the 17 Pros. Lastly, you don’t get the “studio-quality” microphones found in the 17 Pros. I don’t think any of these “missing” features makes the iPhone 17 a dealbreaker, but it does feel like Apple could have included them if it wanted to, other than to feature-lock them to the higher-end iPhones.

    And just like I said in my iPhone 17 Pros review, I think Camera Control is still largely wasted. It’s there, but not more useful than as a shortcut to launching the Camera app. I much prefer the camera shortcut on Android, which has been a thing for over a decade: double-clicking the power button.

    More battery to doomscroll

    iPhone 17 in Sage green
    © Adriano Contreras / Gizmodo

    No amount of battery life is ever going to be enough, but I’ll gladly take more hours gen-over-gen. In the iPhone 17’s case, battery life has increased by 8 hours compared to the iPhone 16—up to 30 hours versus 22 hours (for local video playback, which is how Apple measures battery life). It’s 3 fewer hours than the iPhone 17 Pro, which gets up to 33 hours.

    Using the iPhone 17 like a normal human being (because who is insane enough to watch local video for 30 hours straight), I found the iPhone 17 lasted about as long as my iPhone 16 Pro, which Apple says gets up to 27 hours for video playback. Give or take, I was able to go from off the charger at 8 a.m. to 6 p.m. on a single charge with around 20 to 25% left in the tank. That’s great battery life and you can easily go two days with light usage.

    More for the same money

    iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max
    © Adriano Contreras / Gizmodo

    If all of that doesn’t sound like a good enough value, how about double the storage (256GB versus 128GB) versus the iPhone 16—for the same $799? That’s a good deal. Yeah, inflation and all that, but that’s still a damn good deal for everything that you get.

    There’s a $300 difference between the iPhone 17 and the 17 Pro this year, which is $100 more than last year. For most people, the iPhone 17 has more than enough, and the extra $300 can be pocketed or put towards an accessory like the new $250 AirPods Pro 3.

    I truly couldn’t find much to complain about on the iPhone 17. iOS is iOS. If you don’t like the “walled” Apple garden, there’s nothing new to report here, since it’s the same deal. Apple Intelligence, unfortunately, is still underwhelming and we’ll have to wait until next year to see the new AI-powered Siri. If there’s anything to really gripe about, I wish the USB 2 transfer speeds for the USB-C port were the faster USB 3 on the iPhone 16 and 17 Pros.

    If you’ve reached this far and you’ve been nodding your head at all the new stuff and don’t feel an urge to jump up to the 17 Pros, congrats, maybe the iPhone 17 is for you. If you still have an iPhone from recent years and it’s not having any issues, just update to iOS 26 (unless you really hate Liquid Glass). The best thing about iPhones is that they last a long time and Apple supports them with annual software updates for at least five years, and security updates for a few years after. You get a lot with the new iPhone 17, but you also may not need one if yours works just fine. For people switching from Android—you’re either gonna love Apple’s ecosystem or hate it and crawl back.

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    Raymond Wong

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  • I want to love Apple’s new iPhone Air, but the iPhone 17 is a better deal | TechCrunch

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    My husband is a gadget enthusiast. He’s already on his second folding smartphone — a Galaxy Z Flip7 — after having a Motorola Razr when it first came out. I’m more of a “convince me” kind of gadget lover. If I see a reason to get excited, I’m in. Otherwise, I’ll stick with what I’ve got until I have a reason to upgrade. I still remember when Apple came out with Touch ID to end password fatigue. I bought one immediately.

    I’ve been in the Apple ecosystem for more than a decade because my work computer is a Mac and having my phone and Watch all work together is both practical and helpful. Yes, that’s the definition of the Apple moat. But I wouldn’t consider myself a fangirl. For the record, my personal computer — meaning the one I bought myself for non-job-related uses — is an HP Spectre on Windows. And I love it.

    So, I’m still using an iPhone 13. As much as I like how hubby’s phone fits so nicely in a pocket, I prefer practicality over novelty. But my phone’s battery and touchscreen are aging, and it doesn’t have a chip powerful enough to run the promised Apple Intelligence AI future. So it’s time for an upgrade.

    Today, I was within a heartbeat of preparing to preorder the new iPhone Air. It looked like the best of all worlds to me: bigger screen yet small enough to fit in my small hand, best chip, and only $200 more than a 17, but still cheaper than a Pro. I’ve never been a Pro user. I don’t film Hollywood-esq movies, have no social media-creator hobbies, so I’ve always opted for the better price.

    But as I dive into the specs, the iPhone 17 looks like a better deal.

    In the Air’s favor, it has a 6.5-inch screen, compared to the 17’s 6.3-inch, yet is lighter to hold. It also has the A19 Pro chip, rather than A19 chip. But oddly, this isn’t the same Pro chip that’s in the Pro phone. It has a 6-core CPU with a 5-core GPU. That’s similar to the A19 in the 17. (The Pro model has a 6-core CPU and 6-core GPU.)

    The 17 beats the Air on battery life, too, promising 30 hours of video playtime versus the Air’s 27 hours, according to Apple. And while another $99 will buy a battery pack for the Air, bringing battery life up to 40 hours, that pack defeats the purpose of a lighter, thinner phone.

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    The Air is using a new and interesting computational photography camera, meaning camera features powered by software. This allows a single lens to act like multiple lenses — including a delightful new feature that allows simultaneous front and rear camera shots. That’s good for filming reactions to the world and would be fun to own! But the Air lacks the 48-megapixel Fusion Ultra Wide lens the 17 has. 

    The Air’s storage options are far better — up to 1TB — but for a price. The 1T option costs $1,400, which makes it only $100 less than a 1T storage on a Pro at $1,500.

    All in all, as much as I want to love the larger-screen, lighter Air, if I were to treat myself and get a higher-end phone, I’d just go ahead and buy a Pro. 

    If the Air becomes Apple’s folding phone, as some suspect, I may ditch my 17 for a stunning folding iPhone at that point. Until then, for regular Joe users like me, the 17 still seems like a better deal.

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    Julie Bort

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  • Apple Unveils iPhone 17 Line: Specs, Air Model & Pro Upgrades

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    Source: picture alliance / Getty

    Apple Event 2025

    Apple just finished its “awe-dropping” event, unveiling the iPhone 17 family—four distinct models that raise the bar in performance, display, and design. Each model offers a step up from the last. You can view the entire Apple unveiling video below.

    Here’s what’s new:

    iPhone 17 (Base Model)

    The iPhone 17 introduces a larger 6.3-inch Super Retina XDR OLED display with ProMotion (1–120 Hz) and up to 3,000 nits brightness, ensuring crisp visuals and smooth scrolling. It runs on the new A19 chip built on 3 nm tech for noticeably faster, more efficient performance.

    The rear camera system steps up with 48 MP Fusion Main and Ultra Wide lenses, plus a 2× optical telephoto, and features the Portrait-friendly Bright Photographic Style.

    Notably, Apple debuted the first square 18 MP Center Stage front camera on an iPhone with 4K HDR stabilization and Dual Capture for front-and-rear recording. Storage starts at 256 GB.

    iPhone 17 Air

    Next is the ultra-slender iPhone Air—the thinnest iPhone yet at 5.6 mm—and crafted with a titanium frame.

    It employs the A19 Pro chip, paired with a C1x modem, N1 wireless chip, and supports eSIM only. The 6.5-inch ProMotion display hits 3,000 nits and taps into iOS 26’s adaptive power mode for all-day battery life.

    Cameras include dual 48 MP Fusion rear lenses, a 12 MP telephoto, and the 18 MP Center Stage selfie cam. It also packs Wi-Fi 7, Bluetooth 6, and ships in new colors starting at $999 for 256 GB.

    iPhone 17 Pro & Pro Max

    Finally, Apple pushed Pro performance further.

    Both models run on A19 Pro and use an internal vapor-chamber cooling system within an aluminum unibody for enhanced thermal efficiency. They offer triple 48 MP Fusion cameras—including a new 8× zoom Telephoto sensor—and the same 18 MP Center Stage front cam.

    Video creators gain Pro-level tools: ProRes RAW, Apple Log 2, Dolby Vision HDR, and Genlock support. Battery life sees a massive bump. The Pro line also embraces recycled materials and expanded storage options, up to 2 TB on the Pro Max.

    Apple Agrees To $95M Settlement Over Eavesdropping Siri

    Apple Vision Pro: Watch How It Is Being Used In The Real World

    Apple Offers Hackers $1 million to Successfully Hack New AI System

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    Matty Willz

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  • Apple launches iPhone 17 with a 120 Hz display | TechCrunch

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    Apple launched the iPhone 17 series today at its “awe-dropping” event, with the base model getting an upgraded display.

    The iPhone 17 has a slightly bigger screen at 6.3 inches as compared to the 6.1-inch screen of the iPhone 16. The display is getting an upgrade with ProMotion, which is being used in the base model for the first time.

    It supports a 120 Hz refresh rate and dynamically switches to different refresh rates using the LTPO (low-temperature polycrystalline oxide) tech. This display also has a peak brightness of 3,000 nits for better outside legibility. This display is now protected by Ceramic Shield 2 with better scratch resistance.

    The phone is powered by a 3 nm A19 processor with a new display engine to power the display update.

    The iPhone 17 gets a new 48-megapixel ultrawide camera. The phone’s camera system also powers 2x optical telephoto and better macro photos.

    The company updated the front camera with a new 18-megapixel square sensor. Apple said this allows you to take selfies in different formats without switching orientation. Plus, it also said that the new selfie center will let you capture more stable videos. The new iPhone 17 front camera also supports Center Stage for calls.

    This phone will be available in lavender, mist blue, black, white, and sage colors. The iPhone 17 will start at $799 with base storage of 256GB. The iPhone 16 started at $699 for 128GB. In essence, the pricing for a comparable model is the same, but you don’t get to choose a 128GB model.

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    The iPhone preorders start Friday and the phones will be available starting September 19.

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    Ivan Mehta

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  • When Is Apple Releasing the iPhone 17? Awe-Dropping Event | Entrepreneur

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    Apple is hosting its biggest launch event of the year on Tuesday in preparation for the release of the next generation of iPhones, Apple Watches, and AirPods.

    The tech giant gave the launch event the tagline “Awe Dropping” when announcing it last month.

    Here’s more about the Apple event, including how to watch and what new products and releases are expected.

    When Is the Apple Event?

    The Apple event is Tuesday, Sept. 9, at 10 a.m. PT or 1 p.m. ET.

    How Can I Watch Apple’s “Awe Dropping” Event?

    The event will be livestreamed online at apple.com and on the Apple TV app. You can also watch on YouTube, here:

    Related: How Much Does Apple Pay Its Employees? Here Are the Exact Salaries of Staff Jobs, Including Developers, Engineers, and Consultants.

    Is Apple Announcing the iPhone 17?

    Apple is set to introduce four new iPhone 17 models: the iPhone 17, iPhone 17 Pro, iPhone 17 Air, and iPhone 17 Pro Max.

    The iPhone 17 Air will replace the Plus, according to Bloomberg’s Mark Gurman. The ultra-thin phone will be Apple’s first new smartphone model in years and will be noticeably thinner—about one-third—than previous models. According to MacRumors, screen sizes will be 6.3 inches for the iPhone 17 and 17 Pro, 6.6 inches for the 17 Air, and 6.9 inches for the 17 Pro Max.

    The iPhone 17 Pro and Pro Max are expected to have improved cameras and enhanced battery life, according to Gurman. MacRumors suggests that the standard iPhone 17 will look similar to last year’s iPhone 16.

    How Much Will the New iPhones Cost?

    The price of the new iPhone 17 is unclear, but for comparison, Apple released the iPhone 16 last year at a price point of $799 for its base model, and charged $1,199 for the higher-tier iPhone 16 Pro Max.

    It’s uncertain if specific iPhone 17 models will get a price hike due to tariffs, which were 30% against Chinese imports as of Monday. Last month, Apple shifted some of its U.S. iPhone production to India as it strove to lessen its dependence on China.

    Related: Here’s What Was Discussed at President Donald Trump’s ‘High IQ’ Dinner With Tech CEOs, Including Apple’s Tim Cook and Microsoft’s Satya Nadella

    Is Apple Releasing a Foldable iPhone?

    According to a July JPMorgan investor letter, Apple is working on its first foldable phone to compete with Samsung and Google, but the iPhone maker will not introduce the foldable phone this year.

    Apple will instead debut the foldable devices in the fall of 2026, per the letter.

    What Is Apple’s New Liquid Glass?

    Liquid Glass is the name of a new translucent design element that Apple announced in June at its Worldwide Developers Conference. The element looks like glass on the screen and takes on the color of its environment.

    Apple is bringing Liquid Glass to the iPhone via translucent menus and a new lock screen with Liquid Glass time. Liquid Glass will roll out this fall, along with Apple’s new iOS 26 operating system.

    Related: Apple Is Reportedly Developing AI Smart Glasses to Compete with Meta and Google

    Is the Apple Watch Getting an Update?

    Apple is expected to refresh its Apple Watch line, adding new models like the Apple Watch Series 11 and Ultra 3, per Bloomberg. The Series 11 will feature a brighter screen, while the Ultra 3 will boast satellite connectivity, so users can remain connected, even when they’re off the grid without their phones.

    Are AirPods Changing?

    Apple will likely add a heart rate monitor to its AirPods Pro earbuds, allowing users to track calories burned without a smartwatch, per Bloomberg. The tech giant is leaning more into fitness with its earbuds this year.

    Apple is hosting its biggest launch event of the year on Tuesday in preparation for the release of the next generation of iPhones, Apple Watches, and AirPods.

    The tech giant gave the launch event the tagline “Awe Dropping” when announcing it last month.

    Here’s more about the Apple event, including how to watch and what new products and releases are expected.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Sherin Shibu

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  • Will Apple’s new iPhones cost more? Here’s what to expect from today’s unveiling

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    By MICHAEL LIEDTKE, Associated Press Technology Writer

    Apple on Tuesday will unveil its next line-up of iPhones amid a global trade war that’s added a potential price increase to the usual intrigue surrounding the annual evolution of the company’s marquee product.

    The new iPhones will be the first to be released since President Donald Trump returned to the White House and unleashed a barrage of tariffs, in what his administration says is an attempt to bring overseas manufacturing back to the U.S. — a crusade that has thrust Apple CEO Tim Cook into the hot seat.

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    The Associated Press

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  • How to watch Apple announce the iPhone 17 | TechCrunch

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    Apple is hosting its “Awe dropping” hardware event tomorrow at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods. 

    The keynote will take place at Apple Park in Cupertino. Viewers can tune in to the livestream here or watch it on Apple’s website. As usual, TechCrunch will be covering the event, so stay tuned for news.

    There have been numerous rumors surrounding the upcoming iPhone lineup. Taking center stage is the rumored iPhone 17 Air, which could replace the Plus model and would be thinner than any previous iPhone model.

    Additionally, the iPhone 17 is expected to feature a slightly larger 6.3-inch screen and a 120Hz display, a big boost from the existing 60Hz. It’s also speculated to include a 24-megapixel front camera.

    The Pro model may receive a significant redesign on the back of the device, too. Instead of a square-shaped camera bump on the left, there could be a rectangular camera bar extending across the width of the ‌iPhone‌, with the flash and lidar sensor on the right.

    Other product announcements include third-generations of Apple Watch Ultra and SE, the Apple Watch Series 11, and enhanced active noise cancellation coming to the AirPods Pro 3.

    Apple may also provide more details about the public release of iOS 26, which introduces a Liquid Glass interface that offers a more transparent look.

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    Lauren Forristal

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  • Live Updates From Apple’s ‘Awe Dropping’ iPhone 17 Event 🔴

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    There will be no foldable iPhone on Tuesday, Sept. 9—that’s supposedly not coming until next year—but there will be four new iPhone 17 phones announced at Apple’s “Awe Dropping” event. Gizmodo’s own Senior Editor of Consumer Tech, Raymond Wong, and our amazing Social Media Editor, Adriano Contreras, will be parachuting into the Steve Jobs Theater at Apple Park to play with the anticipated iPhone 17, 17 Air, and 17 Pros (especially the orange one).

    New iPhones won’t be the only thing they’ll be getting their hands on. They’ll be among the first to also check out the new Apple Watches (Series 11 and Ultra 3), as well as any new AirPods (Pro 3?). Tim Cook could also pull a “one more thing…” if he wants. He’s CEO; he can do whatever he so desires. Wall Street would go wild if he invoked Steve Jobs’ favorite phrase.

    The keynote starts at 1 p.m. ET / 10 a.m. PT, but we’ll have started long before that. So grab your favorite beverage and get down in the comments section to let us know what you’re most excited to see Apple announce. Or, you know, what really grinds your gears. Millions of people love new iPhones—they stop their whole lives to see what’s new—but also, Android is doing some interesting stuff. Have you seen Samsung’s gorgeous, folding Galaxy Z Fold 7? How about Google’s AI-stuffed Pixel 10 phones? At the end of the day, the only person who should care about your phone choice is yourself. Don’t let others bully you into any ecosystem.

     

     

     

    Road to iPhone 17

    © Raymond Wong / Gizmodo

    Got up super early—poor me, I didn’t get a wink of sleep—to board a flight from New York to California for the iPhone 17 reveal on Tuesday. Our social media editor, Adriano Contreras, is also coming along to capture photos and videos of not only the new iPhone 17 devices, but all the other products expected to drop. Make sure to follow Gizmodo on our Instagram, TikTok, and YouTube channel. We’ll be dropping a bunch of fun videos on everything. —Raymond Wong


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    Raymond Wong, Kyle Bar, and James Pero

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  • How to watch Apple announce the iPhone 17 | TechCrunch

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    Apple is hosting its “Awe dropping” hardware event on Tuesday at 10 a.m. PT. The company is expected to announce its iPhone 17 lineup, which could include a slimmer version, as well as updates for the Apple Watch and AirPods. 

    The keynote will take place at Apple Park in Cupertino. Viewers can tune in to the livestream here or watch it on Apple’s website. As usual, TechCrunch will be covering the event, so stay tuned for news.

    There have been numerous rumors surrounding the upcoming iPhone lineup. Taking center stage is the rumored iPhone 17 Air, which could replace the Plus model and would be notably thinner than any previous iPhone model.

    Additionally, the iPhone 17 is expected to feature a slightly larger 6.3-inch screen and a 120Hz display, a big boost from the existing 60Hz. It’s also speculated to include a 24-megapixel front camera.

    The Pro model may receive a significant redesign on the back of the device, too. Instead of a square-shaped camera bump on the left, there could be a rectangular camera bar extending across the width of the ‌iPhone‌, with the flash and lidar sensor on the right.

    Apple may also provide more details about the public release of iOS 26, which introduces a Liquid Glass interface that offers a more transparent look.

    Techcrunch event

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    Lauren Forristal

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  • Apple is holding its iPhone 17 event on September 9 | TechCrunch

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    Apple said today that it is holding its event for the iPhone 17 on Tuesday, September 9 — just like last year. The company has started sending invites for the event, which will be held at the Steve Jobs theatre in Cupertino and will start at 10 a.m. PT/ 1 p.m. ET.

    While the company is expected to release one regular and two Pro phones, it could replace the Plus with a new and slim iPhone 17 Air model. The device could reportedly have a thickness of 5.5 mm with a 6.6-inch screen. This would make the new iPhone 17 Air 0.08 inches thinner than the current gen models.

    The base iPhone 17 is reported to have a new and bigger 6.3-inch screen with a 120Hz refresh rate instead of 60Hz in previous years.

    Along with the iPhones, Apple will likely have updated the Apple Watch Series 11, Ultra 3, and SE 3. The Apple Watch Ultra 3 would be a notable update amid the trio, with a bigger screen and faster charging support.

    The company might also announce AirPods Pro 3, three years after the previous generation of Pro AirPods were released. The new buds would have a more compact design, a new chip for better noise cancellation and audio processing, and touch-sensitive controls.

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    Ivan Mehta

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  • iPhone 17 Release September ’25: Launch Details & New Features

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    Apple enthusiasts are eagerly counting down the days to the highly anticipated iPhone 17 launch, and based on the latest reports from industry insiders and Apple’s consistent release patterns, we now have a clearer picture of when the next generation of iPhones will arrive.

    The tech giant is expected to unveil its most innovative lineup yet, featuring significant design changes and groundbreaking features that could redefine the smartphone experience.

    When Will the iPhone 17 Be Released?

    According to multiple sources including Bloomberg’s Mark Gurman, Apple is expected to maintain its traditional September launch window for the iPhone 17 series. The most likely timeline includes:

    • Announcement Event: September 9 or 10, 2025 (Tuesday or Wednesday)
    • Pre-Order Start: September 12, 2025 (Friday following announcement)
    • Official Release Date: September 19, 2025 (10 days after announcement)

    Apple has maintained this consistent schedule for over a decade, with Tuesday events being the traditional preference. September 9, 2025, falls on a Tuesday, making it the most probable date for the iPhone 17 unveiling.

    The Complete iPhone 17 Lineup

    This year’s release marks a significant shift in Apple’s strategy, with four distinct models expected to launch:

    • iPhone 17: The standard model with enhanced features
    • iPhone 17 Air: An ultra-thin revolutionary design replacing the Plus model
    • iPhone 17 Pro: Premium features for power users
    • iPhone 17 Pro Max: The ultimate flagship with maximum capabilities

    Notably, Apple is discontinuing the “Plus” variant in favor of the new iPhone 17 Air, which promises to be the thinnest iPhone ever created at just 5.5mm thick.

    Revolutionary Features Coming to iPhone 17

    ProMotion for Everyone

    One of the most exciting updates is that all iPhone 17 models will feature ProMotion technology with 120Hz refresh rates. This premium feature, previously exclusive to Pro models, will deliver smoother scrolling and more responsive displays across the entire lineup.

    The implementation of LTPO OLED displays enables this advancement while potentially bringing always-on display functionality to all models.

    Design Evolution

    The iPhone 17 series represents one of the biggest design overhauls since the iPhone X. Key design changes include:

    • Aluminum frames returning to Pro models (replacing titanium)
    • Rectangular camera bumps with rounded corners on Pro models
    • Part-aluminum, part-glass back design
    • Potentially smaller Dynamic Island across all models

    Camera Innovations

    Photography enthusiasts will appreciate the significant camera upgrades:

    • 24-megapixel front camera across all models (up from 12MP)
    • 48MP camera systems on Pro models (wide, ultra-wide, and telephoto)
    • 8K video recording capability on Pro Max model
    • Enhanced computational photography features

    Color Options and Customization

    Apple is refreshing its color palette for the iPhone 17 lineup with exciting new options:

    iPhone 17 Standard Colors:

    • Black
    • White
    • Steel Gray (new)
    • Green
    • Purple
    • Light Blue

    iPhone 17 Air Colors:

    • Black
    • White
    • Light Blue (similar to Sky Blue MacBook Air)
    • Gardenia (light gold)

    iPhone 17 Pro and Pro Max Colors:

    • Black
    • White
    • Gray
    • Dark Blue (new)
    • Copper/Orange (new signature color)

    Performance and Technical Specifications

    The iPhone 17 series will showcase Apple’s latest technological achievements:

    • A19 and A19 Pro chips: Built on TSMC’s advanced 3nm process for improved performance and efficiency
    • Wi-Fi 7 support: Apple-designed chips replacing Broadcom components
    • Larger batteries: Particularly in the Pro Max model with up to 5000mAh capacity
    • Faster MagSafe charging: Enhanced wireless charging speeds
    • iOS 26: Featuring the new “Liquid Glass” design language

    Pricing Expectations

    While Apple hasn’t announced official pricing, industry analysts predict the following starting prices:

    • iPhone 17: $799-$899
    • iPhone 17 Air: $999-$1,099 (positioned between standard and Pro)
    • iPhone 17 Pro: $1,199
    • iPhone 17 Pro Max: $1,399

    Future iPhone Release Strategy

    The iPhone 17 may be the last generation to follow Apple’s traditional September release pattern. Reports suggest that starting with the iPhone 18 in 2026, Apple will split its launches:

    • Fall 2026: iPhone 18 Air, Pro, Pro Max, and a foldable iPhone
    • Spring 2027: Standard iPhone 18 model

    This strategic shift would create two distinct iPhone seasons annually, potentially changing how consumers approach iPhone purchases.

    Should You Wait for the iPhone 17?

    The iPhone 17 series represents a significant leap forward with ProMotion displays becoming standard, revolutionary thin designs, and enhanced camera systems. If you’re currently using an iPhone 13 or older, the upgrade will be substantial.

    For iPhone 15 or 16 users, the decision depends on your interest in the new Air model or the expanded ProMotion technology.

    How to Prepare for Launch Day

    To ensure you secure your preferred iPhone 17 model on launch day:

    • Mark your calendar: September 9, 2025, for the announcement
    • Set pre-order reminders: September 12, 2025, at 5 AM PT/8 AM ET
    • Check upgrade eligibility: Contact your carrier about trade-in values
    • Consider Apple Card: For 0% financing options
    • Prepare your current device: Back up data and check trade-in condition

    The Bottom Line

    The iPhone 17 release on September 19, 2025, promises to deliver Apple’s most diverse and innovative smartphone lineup yet. With the introduction of the ultra-thin iPhone 17 Air, ProMotion displays across all models, and significant camera improvements, this generation could represent one of the most substantial upgrades since the iPhone X.

    Whether you’re drawn to the revolutionary Air model, need the power of the Pro variants, or prefer the balanced standard iPhone 17, September 2025 will offer something for every Apple enthusiast. Start preparing now to ensure you’re ready when pre-orders open on September 12.

    Person using iPhone showcasing modern mobile technology

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    Anita Kantar

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