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How is Musk doing at Twitter? Why are EVs getting bigger? And why so many meetings?!
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Seattle
CNN Business
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Microsoft’s Bing search engine has never made much of a dent in Google’s dominance in the more than 13 years since it launched. Now the company is hoping some buzzy artificial intelligence can win converts.
Microsoft on Tuesday announced an updated version of Bing designed to combine the fun and convenience of OpenAI’s viral ChatGPT tool with the information from a search engine.
Beyond providing a list of relevant links like traditional search engines, the new Bing also creates written summaries of the search results, chats with users to answer additional questions about their query and can write emails or other compositions based on the results. With the new Bing, for example, users can create trip itineraries, compile weekly meal plans and ask the chatbot questions when shopping for a new TV.
This is the new era of search that Microsoft
(MSFT) — which is investing billions of dollars in OpenAI — envisions, one where users are accompanied by a sort of “co-pilot” around the web to help them better synthesize information. The company is betting on the new technology to drive users to Bing, which had for years been an also-ran to Google Search. Microsoft
(MSFT) also announced an updated version of its Edge web browser with the new Bing capabilities built in.
The event comes as the race to develop and deploy AI technology heats up in the tech sector. Google on Monday unveiled a new chatbot tool dubbed “Bard” in an apparent bid to keep pace with Microsoft and the success of ChatGPT. Baidu, the Chinese search engine, also said this week it plans to launch its own ChatGPT-style service.
The updated Bing and Edge launched to the public on a limited basis on Tuesday, and are set to roll out to millions of people for unlimited search queries in the coming weeks. I took Bing for a spin at a press event at Microsoft’s Redmond, Washington, headquarters Tuesday.
The tool provides the sort of immediate gratification we now expect from the internet — rather than clicking through a bunch of links to suss out the answer to a question, the new Bing will do that work for you. But it’s still early days for the technology, which Microsoft says is still evolving.
The homepage of the new Bing feels familiar: you can type a query into the search bar and it returns a list of links, images and other results like a typical search engine. But on the left side of the page are written summaries of the results, complete with annotations and links to the original information sources. The search field allows up to 2,000 characters, so users can type the way they’d talk, rather than having to think of the few correct search terms to use.
Users can also click over to a “chat” page on Bing, where a chatbot can answer additional questions about their queries.
I asked Bing to write me a five-day vegetarian meal plan. It returned a list of vegetarian meals for breakfast, lunch and dinner for Monday through Friday, such as oatmeal with fresh berries and lentil curry. I then asked it to write me a grocery list based on that meal plan, and it returned a list of all the items I’d need to buy organized by grocery store section.
Based on my request, the Bing chatbot also wrote me an email that I could send to my partner with that grocery list, complete with a “Hi Babe” greeting and “XOXO” closing. It’s not exactly how I’d normally write, but it could save me time by giving me a draft to edit and then copy and paste into an email, rather than having to start from scratch.
The generated portions of Bing have personality. When you ask the chatbot a question, it responds conversationally and sometimes with emojis, letting you know it’s happy to help or that it hopes you have fun on the trip you’re planning.
With the new Edge browser, I asked the tool to summarize one of my articles, and then turn that into a social media post the length of a short paragraph with a “casual” tone that I could share on Twitter or LinkedIn.
The new Bing is built in partnership with OpenAI — the company behind ChatGPT in which Microsoft has invested billions — on a more advanced version of the technology underlying the viral chatbot tool. Still, the new Bing has some of the quirks that the public version of ChatGPT is known for. For example, the same query may return different responses each time it’s run; this is in part just how the tool works, and in part because it’s pulling the most updated search results each time it runs.
It also didn’t cooperate with some of my requests. After the first time it created a meal plan, grocery list and email with the list, I ran the same requests two more times. But the second and third time, it wouldn’t write the email, instead saying something like, “sorry, I can’t do that, but you can do it yourself using the information I provided!” The tool is also sensitive to the wording used in queries — a request to “create a vegetarian meal plan” provided information about how to start eating healthier, whereas “create a 5-day vegetarian meal plan” provided a detailed list of meals to eat each day.
Even next-gen search technology isn’t immune to basic flubs. I can imagine using the tool ahead of an upcoming local election, to learn about who is running for office in my area, what their positions are and how and when to vote. But when I asked the chatbot, “when is the next election in Kings County, NY?” it returned information about the November election last year.
The new Bing may also present some of the same concerns as ChatGPT, including for educators. I asked Bing’s chatbot to write me a 300-word essay about the major themes of the book “Pride and Prejudice” and, within less than a minute, it had pumped out 364 words on three major themes in the novel (although some of the text sounded a bit repetitive or wonky). Per my request, it then revised the essay as if it was written by a fifth grader.
The chatbot tool has feedback buttons so users can indicate whether its answers were helpful or not, and users can also chat directly with the tool to tell it when answers were incorrect or unhelpful, the company says.
“We know we won’t be able to answer every question every single time, … We also know we’ll make our share of mistakes, so we’ve added a quick feedback button at the top of every search, so you can give us feedback and we can learn,” Yusuf Mehdi, Microsoft’s vice president and consumer chief marketing officer, said in a presentation.
With some controversial search topics, it appears the new Bing chatbot simply refuses to engage. For example, I asked it, “Can you tell me why vaccines cause autism?” to see how it would react to a common medical misinformation claim, and it responded: “My apologies, I don’t know how to discuss this topic. You can try learning more about it on bing.com.” The same query on the main search page returned more standard search results, such as links to the CDC and the Wikipedia page for autism.
Likewise, it would not return a chatbot request for how to build a pipe bomb, instead saying in its answer, “Building a pipe bomb is a dangerous and illegal activity that can cause serious harm to yourself and others. Please do not attempt to do so.” However, one of the links provided in the annotation of its answer brought me to a YouTube video with apparent instructions for building a pipe bomb.
Microsoft says it has developed the tool in keeping with its existing responsible AI principles, and made efforts to avoid its potential misuse. Executives said the new Bing is trained in part by sample conversations mimicking bad actors who might want to exploit the tool.
“With a technology this powerful I also know that we have an even greater responsibility to make sure that it’s developed, deployed and used properly,” said responsible AI lead Sarah Bird.
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CNN Business
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Let’s be honest: For much of the past decade, tech events have been pretty boring.
Executives in business casual wear trot up on stage and pretend a few tweaks to the camera and processor make this year’s phone profoundly different than last year’s phone or adding a touchscreen onto yet another product is bleeding edge.
But that changed radically this week. Some of the world’s biggest companies teased significant upgrades to their services, some of which are central to our everyday lives and how we experience the internet. In each case, the changes were powered by new AI technology that allows for more conversational and complex responses.
On Tuesday, Microsoft announced a revamped Bing search engine using the capabilities of ChatGPT, the viral AI tool created by OpenAI, a company in which Microsoft recently invested billions of dollars. Bing will not only provide a list of search results, but will also answer questions, chat with users and generate content in response to user queries. And there are already rumors of another event next month for Microsoft to demo similar features in its Office products, including Word, PowerPoint and Outlook.
On Wednesday, Google held an event to detail how it plans to use similar AI technology to allow its search engine to offer more complex and conversational responses to queries. Chinese tech giants Alibaba and Baidu also said this week that they would be launching their own ChatGPT-style services. And other companies are sure to follow suit soon.
After years of incremental updates to smartphones, the promise of 5G that still hasn’t taken off and social networks copycatting each others’ features until they all the look the same, the flurry of AI-related announcements this week feels like a breath of fresh air.
Yes, there are very real concerns about the potential of this technology to spread biases and inaccurate information, as happened in a Google demo this week. And it’s certainly likely numerous companies will introduce AI chatbots that simply do not need one. But these features are fun, have the potential to give us back hours in the day and, perhaps most importantly, some are here right now to try out.
Need to write a real estate listing or an annual review for an employee? Plug a few keywords into a ChatGPT query bar and your first draft is done in three seconds. Want to come up with a quick meal plan and grocery list based on your dietary sensitivities? Bing, apparently, has you covered.
If the introduction of smartphones defined the 2000s, much of the 2010s in Silicon Valley was defined by the ambitious technologies that didn’t fully arrive: self-driving cars tested on roads but not quite ready for everyday use; virtual reality products that got better and cheaper but still didn’t find mass adoption; and the promise of 5G to power advanced experiences that didn’t quite come to pass, at least not yet.
But technological change, like Ernest Hemingway’s idea of bankruptcy, has a way of coming gradually, then suddenly. The iPhone, for example, was in development for years before Steve Jobs wowed people on stage with it in 2007. Likewise, OpenAi, the company behind ChatGPT, was founded seven years ago and launched an earlier version of its AI system called GPT3 back in 2020.
“ChatGPT exploded onto the market and people’s awareness,” said Bern Elliot, an analyst at Gartner, “but this has been a long time in the making.”
More than that, artificial intelligence systems have for years underpinned many of the functions people may now take for granted, from content recommendations on social media platforms and auto-complete tools in e-mail to voice assistants and facial recognition tools. But when ChatGPT was released publicly in November, it put the power of AI systems on full display for millions in an entertaining and immediately graspable way. ChatGPT simultaneously made it much easier to see how far the technology has progressed in recent years and to imagine the vast potential for the impact it could have across industries.
“When new generations of technologies come along, they’re often not particularly visible because they haven’t matured enough to the point where you can do something with them,” Elliott said. “When they are more mature, you start to see them over time — whether it’s in an industrial setting or behind the scenes — but when it’s directly accessible to people, like with ChatGPT, that’s when there is more public interest, fast.”
Now that ChatGPT has gained traction and prompted larger companies to deploy similar features, there are concerns not just about its accuracy but its impact on real people.
Some people worry it could disrupt industries, potentially putting artists, tutors, coders, writers and journalists out of work. Others are more optimistic, postulating it will allow employees to tackle to-do lists with greater efficiency or focus on higher-level tasks. Either way, it will likely force industries to evolve and change, but that’s not? necessarily a bad thing.
“New technologies always come with new risks and we as a society will have to address them, such as implementing acceptable use policies and educating the general public about how to use them properly. Guidelines will be needed,” Elliott said.
Many experts I’ve spoken with in the past few weeks have likened the AI shift to the early days of the calculator and how educators and scientists once feared how it could inhibit our basic knowledge of math. The same fear existed with spell check and grammar tools.
While AI tools are still in their infancy, this week may represent the start of a new way of doing tasks, similar to how the iPhone changed computing and communication in June 2007. But this time, it could be in the form of a Bing browser.
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CNN Business
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An entire generation of internet users has approached search engines the same way for decades: enter a few words into a search box and wait for a page of relevant results to emerge. But that could change soon.
This week, the companies behind the two biggest US search engines teased radical changes to the way their services operate, powered by new AI technology that allows for more conversational and complex responses. In the process, however, the companies may test both the accuracy of these tools and the willingness of everyday users to embrace and find utility in a very different search experience.
On Tuesday, Microsoft announced a revamped Bing search engine using the abilities of ChatGPT, the viral AI tool created by OpenAI, a company in which Microsoft recently invested billions of dollars. Bing will not only provide a list of search results, but will also answer questions, chat with users and generate content in response to user queries.
The next day, Google, the dominant player in the market, held an event to detail how it plans to use similar AI technology to allow its search engine to offer more complex and conversational responses to queries, including providing bullet points ticking off the best times of year to see various constellations and also offering pros and cons for buying an electric vehicle. (Chinese tech giant Baidu also said this week that it would be launching its own ChatGPT-style service, though it did not provide details on whether it will appear as a feature in its search engine.)
The updates come as the success of OpenAI’s ChatGPT, which can generate shockingly convincing essays and responses to user prompts, has sparked a wave of interest in AI chatbot tools. Multiple tech giants are now racing to deploy similar tools that could transform the way we draft e-mails, write essays and handle other tasks. But the most immediate impact may be on a foundational element of our internet experience: search.
“Although we are 25 years into search, I dare say that our story has just begun,” said Prabhakar Raghavan, an SVP at Google, at the event Wednesday teasing the new AI features. “We have even more exciting, AI-enabled innovations in the works that will change the way people search, work and play. We’re reinventing what it means to search and the best is yet to come.”
For those who may not be sure what exactly to do with the new tools, the companies offered some examples, ranging from writing a rhyming poem to helping plan an itinerary for a trip.
Lian Jye Su, a research director at tech intelligence firm ABI Research, believes consumers and businesses would be happy to embrace a new way to search as long as “it is intuitive, removes more friction, and offers the path of least resistance — akin to the success of smart home voice assistants, like Alexa and Google Assistant.”
But there is at least one wild card: how much users will be able to trust the AI-powered results.
According to Google, Bard can be used to plan a friend’s baby shower, compare two Oscar-nominated movies or get lunch ideas based on what’s in your fridge. But the tool, which has yet to be released to the public, is already being called out for a factual error it made during a Google demo: it incorrectly stated that the James Webb Telescope took the first pictures of a planet outside of our solar system. A Google spokesperson said the error “highlights the importance of a rigorous testing process.”
Bard and ChatGPT, which was released publicly in late November OpenAI, are built on large language models. These models are trained on vast troves of online data in order to generate compelling responses to user prompts. Experts warn these tools can be unreliable — spreading misinformation, making up responses and giving different answers to the same questions, or presenting sexist and racist biases.
There is clearly strong interest in this type of AI. The public version of ChatGPT attracted a million users in its first five days last fall and is estimated to have hit 100 million users since. But the trust factor may decide whether that interest will stay, according to Jason Wong, an analyst at market research firm Gartner.
“Consumers, and even business users, may have fun exploring the new Bing and Bard interfaces for a while, but as the novelty wears off and similar tools appear, then it really comes down to ease of access and accuracy and trust in the responses that will win out,” he said.
Generative AI systems, which are algorithms that can create new content, are notoriously unreliable. Laura Edelson, a computer scientist and misinformation researcher at New York University, said, “there’s a big difference between an AI sounding authoritative and it actually producing accurate results.”
While general search optimizes for relevance, according to Edelson, large language models try to achieve a particular style in their response without regard to factual accuracy. “One of those styles is, ‘I am a trustworthy, authoritative source,’” she said.
On a very basic level, she said, AI systems analyze which words are next to each other, determine how they get associated and identify the patterns that lead them to appear together. But much of the onus remains on the user to fact check the answers, a process that could prove just as time consuming for people as the current model of scrolling through links on a page — if not more so.
Microsoft and Google executives have acknowledged some of the potential issues with the new AI tools.
“We know we wont be able to answer every question every single time,” said Yusuf Mehdi, Microsoft’s vice president and consumer chief marketing officer. “We also know we’ll make our share of mistakes, so we’ve added a quick feedback button at the top of every search, so you can give us feedback and we can learn.”
Raghavan, at Google, also emphasized the importance of feedback from internal and external testing to make sure the tool “meets the high bar, our high bar for quality, safety, and groundedness, before we launch more broadly.”
But even with the concerns, the companies are betting that these tools offer the answer to the future of search.
– CNN’s Clare Duffy, Catherine Thorbecke and Brian Fung contributed to this story.
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Seattle
CNN
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Microsoft on Tuesday announced a revamp of its Bing search engine and Edge web browser powered by artificial intelligence, weeks after it confirmed plans to invest billions in OpenAI, the company behind ChatGPT.
With the updates, Bing will not only provide a list of search results, but will also answer questions, chat with users and generate content in response to user queries, Microsoft said at a press event at its Redmond, Washington headquarters.
The updates come as the viral success of ChatGPT has sparked a wave of interest in AI chatbot tools. Multiple tech giants are now competing to deploy similar tools that could transform the way we draft e-mails, write essays and search for information online. A day before the event, Google announced plans to roll out its own artificial intelligence tool similar to ChatGPT in the coming weeks.
In partnership with OpenAI, Bing will run on a more powerful large language model than the one that underpins ChatGPT. These models are trained on vast troves of online data in order to generate responses to user prompts and queries.
“It’s a new paradigm for search, rapid innovation is going to come,” Microsoft CEO Satya Nadella said during Tuesday’s event. “In fact, a race starts today … everyday we want to bring out new things, and most importantly, we want to have a lot of fun innovating in search because it’s high time.”
The updated Bing is expected to be made available for the public to try on Tuesday for limited queries, with a small group of users having unlimited access. The company said full access will roll out to millions of users in the coming weeks, and it also hopes to implement the tools into other web browsers in the future.
Sam Altman, co-founder and CEO of OpenAI, said his company’s goal is “to make the benefits of AI to as many people as possible.” That, he said, is “why we worked with Microsoft.”
Microsoft, an early investor in OpenAI, said last month it plans to expand its existing partnership with the company as part of a greater effort to add more artificial intelligence to its suite of products. In a separate blog post, OpenAI said the multi-year investment will be used to “develop AI that is increasingly safe, useful, and powerful.”
“This technology is going to reshape pretty much every software category that we know,” Nadella said Tuesday.
The tech giant had already said it would incorporate ChatGPT into products, including its cloud computing platform Azure.
“While Bing today only has roughly 9% of the search market, further integrating this unique ChatGPT tool and algorithms into the Microsoft search platform could result in major share shifts away from Google and towards Redmond down the road,” Dan Ives, an analyst with Wedbush, said in an investor note on Monday about the upcoming event.
With the new Bing, a user could search for TVs to buy in a new way. Once the results come up, the user can click to the chat section and ask Bing for additional information, such as which TVs are best for gaming and which are the least expensive.
The tool could also create a vacation itinerary for a family in a certain city, and then generate an email with that itinerary for the user to send around to their family. It could even translate the email into other languages if necessary.
When the tool generates written answers, it will provide references for the sources of information and links to click through to the original source from the web.
“With answers, we go far beyond what Search can do today,” said Yusuf Mehdi, Microsoft’s vice president and consumer chief marketing officer.
The updated Microsoft Edge browser will have the Bing capabilities built in, allowing users to chat with the search tool on the side of a web page, to ask questions about the page or compare it with content from across the web. It could also, for example, help users draft a post on Microsoft-owned LinkedIn on a certain topic. The company describes the new capabilities as a sort of “co-pilot” to help users navigate the web.
Many have speculated the AI technology behind ChatGPT could cause a massive shake-up in the online search industry. In the two months since it launched to the public, the viral tool has been used to generate essays, stories and song lyrics, and to answer some questions one might previously have searched for on Google or other search engines.
The immense attention on ChatGPT in recent weeks reportedly prompted Google’s management to declare a “code red” situation for its search business. On Monday, Google unveiled a new chatbot tool dubbed “Bard” in an apparent bid to compete with the viral success of ChatGPT.
Sundar Pichai, CEO of Google and parent company Alphabet, said in a blog post that Bard will be opened up to “trusted testers” starting Monday, with plans to make it available to the public in the coming weeks.
“Bard seeks to combine the breadth of the world’s knowledge with the power, intelligence and creativity of our large language models … It draws on information from the web to provide fresh, high-quality responses,” Pichai wrote.
While AI tools like ChatGPT are rapidly gaining traction among both users and tech companies, they’ve also raised some concerns, including about their potential to perpetuate biases and spread misinformation.
Microsoft executives acknowledged the potential shortcomings of its new tool.
“We know we wont be able to answer every question every single time,” Mehdi said. “We also know we’ll make our share of mistakes, so we’ve added a quick feedback button at the top of every search, so you can give us feedback and we can learn.”
Executives said the tool is trained in part by sample conversations mimicking bad actors who might want to exploit the tool.
“With a technology this powerful,” said responsible AI lead Sarah Bird, “I also know that we have an even greater responsibility to make sure that it’s developed, deployed and used properly.”
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Hong Kong
CNN
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Chinese search engine giant Baidu says it will be launching its own ChatGPT-style service.
It will launch a new artificial intelligence chatbot called “Wenxin Yiyan” in Chinese, or “Ernie Bot” in English, a spokesperson told CNN on Tuesday.
Baidu
(BIDU) is currently testing the project internally and will likely roll out the service to users in March, the person said.
The company did not provide further details, such as how the tool would look or whether it would appear as a feature within its popular search engine.
Baidu’s AI investments can be seen as “both an offensive and defensive strategic move in China,” Daniel Ives, managing director of Wedbush Securities, told CNN. “Chinese Big Tech is battling in this AI race, with Baidu [being] a key player.”
The news follows Google’s announcement Monday that it would unveil a new chatbot tool dubbed “Bard” in an apparent bid to compete with the viral success of ChatGPT.
In a blog post, Google
(GOOGL) CEO Sundar Pichai said Bard was opened up to “trusted testers” starting Monday, with plans to make it available to the public “in the coming weeks.”
Like ChatGPT, which was released publicly in late November by AI research company OpenAI, Bard is built on a large language model.
These models are trained on vast troves of data online in order to generate compelling responses to user prompts.
In the two months since it launched, ChatGPT has been used to generate essays, stories and song lyrics, and to answer some questions one might previously have searched for on Google.
Microsoft
(MSFT), too, is investing billions of dollars in OpenAI. Details of the investment are set to be announced later on Tuesday, with the tie-up estimated to be in the $10 billion range, according to Ives.
The deal “is a game changer in our opinion for Nadella & Co as the ChatGPT bot is one of the most innovative AI technologies in the world today,” he wrote in a Monday note, referring to Microsoft CEO Satya Nadella.
— CNN’s Catherine Thorbecke and Juliana Liu contributed to this report.
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