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Tag: Instagram Marketing

  • Free Webinar | June 20: How to Build an Instagram Following That Makes You Money | Entrepreneur

    Free Webinar | June 20: How to Build an Instagram Following That Makes You Money | Entrepreneur

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    Want to learn how to harness the power of Instagram to skyrocket your business? Join us for an exclusive webinar featuring Kim Walsh Phillips, founder and CEO of Power professionals, a business coaching company and author of The Ultimate Guide to Instagram, 2nd Edition.

    Kim’s social media journey began with a mere 352 followers, but through relentless experimentation with inventive tactics, she amassed 22,000 engaged followers, resulting in thousands of sales and an elevated profile. In this fun and informative webinar, Kim wants to share her hard-earned lessons that can propel your business forward.

    Prepare to be inspired as Kim reveals:

    • The secret strategies she employed when working with Kevin “Mr. Wonderful” O’Leary that led to a mind-boggling 1000% increase in reach and engagement.

    • Her time-tested methods to leverage your time effectively and maximize your revenue streams.

    • Which Instagram tools she relies on the most to deliver the highest return on investment (ROI).

    • The power of leveraging Instagram ads.

    • Strategies to create powerful partnerships to take your Instagram presence to new heights.

    Don’t miss this opportunity to learn from one of the foremost experts in the field. Unlock the secrets to Instagram success and take your business to unprecedented levels of growth, reach, and engagement. Register now to secure your spot and pave the way for a profitable future on Instagram.

    About the Speaker:

    Kim Walsh Phillips is a self-made MBA free millionaire and the founder of Powerful Professionals, one of the fastest growing companies in America. In less than one year, she went from 32 clients to over 11,000 and has generated over a billion dollars online.

    Named “a must to read by those in business” she is the bestselling author of multiple books including “The Shift: How to Grow Your Business with Multiply Your Wealth Without Sacrificing You” and “The No B.S. Guide To Direct Response Social Media Marketing,” co-authored by Dan Kennedy.

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    Entrepreneur Staff

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  • 8 Expert Tips for Optimizing Your Professional Instagram Profile | Entrepreneur

    8 Expert Tips for Optimizing Your Professional Instagram Profile | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In today’s digital age, having a professional Instagram profile is essential for businesses to establish a strong online presence. With over 1 billion active users, Instagram offers businesses a powerful platform to engage with their target audience, increase brand awareness and drive sales.

    Instagram is one of the most popular platforms for businesses to showcase their products and services. However, with so much competition on the platform, it’s important to make sure your profile stands out.

    As a social media agency owner who tracks the progress of over 30 professional profiles of business owners, I have noticed current trends and tips that can help businesses improve their Instagram presence. Here are my insights on the latest trends and provide tips on how to make your Instagram profile the best it can be, so you can not only improve your image but also increase your revenue.

    Related: Why Instagram Is Every Entrepreneur’s Most Powerful Tool

    1. Get the blue check

    The blue verification mark on Instagram is a sign of authenticity and credibility. It helps users identify legitimate accounts and distinguishes them from imitators or fan accounts. Instagram has now made it available through a subscription to get the blue mark. For $15 per month, you can enjoy the benefits of being a verified account.

    Not only is it prestigious, but having a blue checkmark on your account will also help you to secure it. Recently, many scammers have created duplicates of people’s accounts and sent messages to all the people they follow, asking for money or sending links with dangerous content. A blue checkmark will make you feel safe knowing that everyone knows it’s actually you.

    2. Optimize your bio

    Your bio is your chance to make a great first impression on your audience. It should be informative, engaging, and reflect your brand’s personality. Don’t forget to add keywords to your profile name, location and link to your business. This will make it easier for users to find and connect with you.

    If you’re using Instagram to sell products or services, make sure your profile is easy to understand. Your audience should be able to identify who you are and what you offer at first glance. Use clear and concise language in your bio, and don’t hesitate to highlight your unique selling proposition.

    3. Organize your highlights

    Highlights are a great way to showcase your best content and provide quick access to information about your brand. Make sure the content in your highlights is relevant and up-to-date.

    If you’re using Instagram for business purposes, it’s worth considering adding a list of your services, testimonials, before-and-after content, media coverage, education and frequently asked questions (FAQs) to your highlights. This can help potential customers or clients quickly understand what you offer, see the results you can achieve, and find answers to common questions.

    Related: How To Improve Your Engagement on Instagram

    4. Post more Reels

    Reels are a popular feature on Instagram that allows users to create short videos that can be shared with their followers. You can use Reels to showcase your products, share industry tips or give your audience a behind-the-scenes look at your business. Don’t be afraid to get creative with your content and experiment with different styles.

    If you consistently post Reels related to your business with catchy titles and well-made content, don’t be surprised if they bring you both new followers and new customers. Reels are a source of free traffic, and if the algorithm understands what your account is about, it can organically attract people who are interested in your type of services to your page.

    5. Talk to people

    The tone of voice you use on Instagram is important, so be sure to be nice to people and they’ll pay you back. If you sell directly from your page, use chatbots for autofunnels — this could increase your ROI significantly.

    And don’t be afraid being funny – jokes and memes are a great way to add a bit of humor to your Instagram profile and engage with your followers. Many industry leaders, such as Elon Musk, use memes to connect with their audience.

    6. Use relevant hashtags

    Research and use relevant hashtags to increase the visibility of your posts. This will help you reach a wider audience and attract new followers to your Instagram account. Be sure to use only relevant and specific hashtags — generic ones like #love or #fun are not likely to attract your target audience.

    Here’s a secret tip: when you’re about to make a post on Instagram, go to the advanced settings and add relevant hashtags to the ‘Alt text’ section. This can help to promote your content to a relevant audience.

    7. Quality over quantity

    Always prioritize quality over quantity when posting on Instagram. Be sure to never post random content. Something that you might think is funny after a couple of glasses of champagne may not seem like a good idea afterward. Your followers may consider you to be less professional than you would like to appear. Unless you want to have a rockstar image, in which case, go for it — trashy is great then.

    Related: 6 Instagram Marketing Strategies for Small Businesses

    8. Warm up your audience

    Talk to your followers from the perspective of the meaning and value that your service or product brings to the world. Inspire and show what is possible to achieve with your input. Some people may follow you for years before they decide to buy, so be persistent and your social media will pay off!

    In conclusion, creating a professional-looking Instagram profile can greatly benefit your business in terms of brand awareness and sales. As a social media agency owner, I have seen firsthand the impact that a well-curated Instagram profile can have on a business’s success.

    By following these 10 tips, you can elevate your Instagram profile and make it stand out among the millions of other accounts on the platform. From adding a blue mark to your profile to using relevant hashtags, every little detail can make a big difference in how your profile is perceived by potential customers.

    Remember to always put quality over quantity when it comes to your content and engage with your audience in a friendly and approachable tone. By warming up your audience and sharing the value of your product or service, you can build a loyal following that will eventually convert into paying customers.

    While the world of social media is constantly evolving, these tips will help you stay ahead of the curve and create a professional-looking Instagram profile that will help you achieve your business goals. With dedication and persistence, you can use Instagram to grow your brand, connect with your audience and ultimately drive sales.

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    Aleksandra Sasha Tikhomirova

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  • How to Turn Paid Influencers Into Brand Fans

    How to Turn Paid Influencers Into Brand Fans

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    Opinions expressed by Entrepreneur contributors are their own.

    in 2022, more than 75% of brands had a dedicated budget for influencer marketing, and 68% of companies surveyed said they planned to increase their influencer marketing spend going forward. Influencer marketing is on the rise, and it’s more likely than not that your company will soon engage in this kind of marketing strategy if it hasn’t started already.

    Influencer marketing refers to any collaboration between an online influencer and a company to market their product or service. These collaborations can be very fruitful if done correctly, but if done wrong can be a complete waste of money. At their best, influencer-based marketing strategies can boost brand awareness, bump up sales and generate buzz and free publicity for your company. However, if the collaboration isn’t genuine, the audience can pick up on that, and your influencer marketing strategy could quickly wind up a complete flop.

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    John Boitnott

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  • Want to Get Verified on Instagram? Don’t Fall For These 3 Verification Scams

    Want to Get Verified on Instagram? Don’t Fall For These 3 Verification Scams

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    Opinions expressed by Entrepreneur contributors are their own.

    Whether you’re a thought leader, influencer or entrepreneur, you probably have “get verified on Instagram” on your to-do list. And you should. The coveted blue check mark is valuable for any business leader, but especially for those whose work relies on having a positive public persona.

    Not only does the check mark put you in an elite group — less than 5% of Instagram accounts are granted a verified status — but it also protects you from imposters hijacking your online presence. Which of the dozens of Ryan Reynolds’ Instagram accounts is the real one? The one with the blue check mark.

    So, how do you get verified on Instagram? There are those who would tell you that the process is easy and requires only a little bit of time, a few forms and some money. Don’t believe them. Those people are scammers who are trying to get access to your private information or take your money.

    As Instagram explains on its website, verification is something that is offered to those who “represent a well-known, highly searched-for person, brand or entity.” If that does not describe you or your brand, you should be suspicious of anyone who offers you an easy path to getting a blue check mark.

    Here are three common Instagram verification scams you should be careful to avoid.

    Related: Is That Instagram Email a Phishing Attack? Now You Can Find Out.

    1. Don’t trust an invitation to apply

    If you are a well-known person or represent a well-known brand, you can apply on your own to be considered for verification. Once you apply, you should expect a response within 30 days. What you should not expect is that Instagram will reach out to you to let you know that you are eligible for verification if you have not applied for that status.

    A recent Instagram verification scam lured people in through email messages saying they were eligible for the blue check mark. The next step, according to the email, was to supply the email address associated with the account and the password.

    This scam utilizes a strategy commonly known as phishing, in which bad actors hope to entice someone to provide them with private information by offering them something of value. The information phished for can include usernames, passwords, bank account numbers, social security numbers and more. Once the information is obtained, the account can be hacked to obtain more information, use it for illegitimate purposes, and even lock the genuine account owner out in some cases.

    This Instagram phishing scam walked its victims through a series of forms that gathered information, all with the promise that it would result in obtaining the blue check mark. The fact that the forms were hosted on “instagramforbusiness.info,” rather than the company’s “instagram.com” site, was a telltale sign that it was not a legitimate process.

    Related: Why Having a Personal Brand Is Crucial to Making Money Online (and How to Build Yours)

    2. Don’t trust a message saying that you have been pre-approved

    Another phishing scam goes a step further by informing the target that they have already been approved and only need to click on a link to claim their check mark. Instagram will not approve you for verification on its own initiative. Even if you have applied for verification, this type of message should still be viewed as suspicious.

    Instagram says on its website that it will inform applicants that they have been approved for verification through a notification that will appear in the Activity tab in the Instagram app. It expressly states that it will never “reach out to ask you to confirm your verification.”

    When an email message seems suspicious, reviewing the originating address is one way to quickly reveal fraud. An example of an Instagram verification scam uncovered in early 2022 involved targets receiving messages from “info@business-objectionchannel.com” that promised verification. Some sleuthing revealed that the domain name “business-objectionchannel.com” had been recently registered.

    Related: Instagram’s Verification Self-Submission Form Update Allows for a More Complete Verification Request

    3. Don’t trust a promise to deliver verification for a fee

    Because Instagram’s verification is not something that can be purchased, any offer to provide verification in exchange for a fee, regardless of the dollar amount, will almost certainly be a scam. This is especially true when the offer requires only a fee and no other information.

    An Instagram verification scam uncovered in South Florida in 2021 not only promised verification for as little as $50 but also provided victims with screenshots that showed message exchanges between the scammers and local celebrities who used the service. The messages were later discovered to be fabricated. Those who paid for the service did not get what they were promised.

    However, there are legitimate businesses, such as public relations firms, that can help get their clients verified on Instagram and other social media platforms for a fee. The distinction with those businesses is that they first help their clients to become notable through media appearances, thus making them eligible for verification.

    Overall, it is important to remember that verification — on Instagram and other social media platforms — serves the purpose of authenticating notable accounts. In other words, it is the way Instagram helps its users to connect with the true Ryan Reynolds. As such, it is not something that is easy to obtain.

    For entrepreneurs, thought leaders and influencers, achieving a blue checkmark is often seen as something that can boost their credibility, even if they have not yet achieved the “notable” status that justifies verification. If that is where you are, be careful. Your desire to become verified could result in you falling victim to a scam.

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    Jay Feldman, DO

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