Tag: influencer

Whew! Sally Beauty Catches Backlash Due To Now-Deleted TikTok (Video)

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Sally Beauty is currently catching heat due to a now-deleted TikTok shared by the brand.

RELATED: Kim Kardashian Defends Having A Tanning Bed In Her Office Following Backlash From Viral TikTok

More Details Regarding The Now-Deleted TikTok From Sally Beauty

Sally Beauty reportedly took to TikTok recently to share a video which has now been deleted. In footage chronicled by The Shade Room, a young African American woman is seen promoting a product from the brand.

The product is called a Cold Vapor Styler flat-iron and seems to use vapor rather than heat to straighten hair.

“It transforms water into cold vapor for you to use to straighten or curl your hair, which equals less passes, which equals less damage,” she explains.

The woman then tells viewers that her hair is “really coarse,” explaining that she has textured, 4C hair. From there, she demonstrates using the product on her own strands.

By the end of the clip, the woman ends up praising Sally Beauty for getting it right with their innovation.

Social Media Reacts

However, social media users did not agree and shared their criticism of the brand.

Instagram user @lisaleslie wrote, “Bye Sally’s!”

While Instagram user @ruthie_daughter added, “Can’t stand @sallybeauty they don’t have s**t in their stores for us 🙄”

Instagram user @indeskribeabull added, “They need to face more than backlash. I’m about to call Maxine Shaw, attorney-at-law.”

While Instagram user @ovotrina wrote, “y’all second time playing with us in black history month.”

Instagram user @ravenchantal remarked, “Sally beauty gives me like radio shack vibes. I just feel like it should be extinct by now.”

Some users even shared criticism of the woman.

Instagram user @miikpeel wrote, “Why would she try to straighten undetangled, unstretched hair?? 😭”

While Instagram user @t.tesfaye added, “Y’all mad at them but not mad at her for getting up there performing like a damn clown . Girl that hair is fried , dried and laid to the mf side bye .”

Instagram user @parchpouch added, “🤣🤣🤣🤣🤣 sizzling like a fajita took me out. I’m sorry I’m not even mad at Sally’s I’m mad at her cuz why sis why!”

While Instagram user @lansa.jpg wrote, “Yeah mad at sally but y’all should be mad at the influencer. Sally prolly really think that’s how black people do hair, but as a black women, the influencer, should’ve did a better job. 2024 hold the right people accountable”

The Brand Has Yet To Respond To The Backlash

Sally Beauty has yet to issue a public statement responding to the recent backlash. However, that isn’t stopping the brand from receiving continued backlash under their most recent post on Instagram. Ironically, the post highlights multiple Black beauty founders.

Instagram user @inimitablevibe wrote.

“Nah. We need a STATEMENT. AN OFFICIAL STATEMENT AS WELL AS A workshop training for all employees because clearly you all don’t have a DEI dept.”

While Instagram user @laurenashley__________ added.

“Never supporting Sally beauty another day, very disappointed”

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Jadriena Solomon

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February 3, 2024
What do de-influencers really do? – MoneySense

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Wang started her content creator side hustle as a creative outlet when she was a pharmacy student. She posted her OOTD (outfits of the day) snaps on Instagram in 2015. Over time, her approach evolved—and she went viral after posting videos that exposed poor quality materials for a high price tag at popular retail stores.

What is de-influencing?

De-influencing is a social media trend where influencers recommend what viewers should not buy, or debunk popular products. The trend has gained traction, and it makes sense, given that Canadians are dealing with stubborn inflation, leading to climbing prices for consumer goods, and a higher cost of living. Many of us are on the hunt for value. Wang, for instance, visits retail stores and points out certain items and materials that she advises people not to buy because of their quality or value for money. Read more about 2023 shopping trends.

“I never planned for or wanted to make content creation my full-time career and I still feel that way,” she says. “The reason being, as a full time content creator or influencer; you’re at the mercy of companies who are writing your paycheque. I like the freedom of being able to be truthful and sometimes critical of retailers without worrying about if they would want to work with me in the future.”

You might wonder if this method means she might not strike as many deals as an influencer, but she says she is able to bring in substantial income from her side hustle. Wang says her social media earnings come from sponsored content and advertising revenue on YouTube.

Her goal as a content creator isn’t just to make extra money, though. “Fighting textile pollution caused by fast fashion is a passion of mine and definitely something my content revolves around,” Wang says. “Most environmentalists use guilt as a tactic to stop people from buying fast fashion but this doesn’t work. If guilt-tripping people worked, we would all be vegans.” Instead of guilt-tripping, she strives to show people to skip fast fashion if possible, or at least buy better quality items. She demonstrates that buying garments with better quality can lead to longer-term savings, since she shows in her videos that high-quality items with certain materials have lasted her several years and several wears.

“I know that fast fashion is the only option for some, but there are ways to shop fast fashion more sustainably. My hope is for viewers to apply what they’ve learned regardless where they’re shopping.”

To find out more about Wang’s shopping tips and tricks, and her personal finance lessons, we asked her about what she does as a de-influencer.

What’s your best shopping tip?

Almost every day, I remind Canadians that a brand name does not always equal good quality. Most people don’t realize that. A lot of Canadians spend their hard-earned money on poor-quality items just because it’s a brand name. Just like we pay attention to the ingredients in our food, we should look at the materials and construction of our clothes instead of relying on brand name to tell us if something is good quality.

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Margaret Montgomery

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November 15, 2023
Indian-American influencer Aparna Singh faces backlash for calling Varanasi ‘scary’, apologises on TikTok

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After facing massive backlash for calling Varanasi the “scariest city” she ever visited, Indian-American influencer Aparna Singh has apologised for her remarks. In a TikTok video Aparna said that she is extremely sorry if her statement came across as “disrespectful”.

“Like I said I would like to apologise because I wasn’t trying to be disrespectful. I was simply just saying my experience,” she said in the video.

The Atlanta-based influencer stated that apparently nobody cared about the “good videos”. She had shared videos while travelling to Jaipur and Mumbai. She was dissapointed how everyone latched onto the one negative statement she had. “Y’all don’t care about the good videos I post but as soon as I say the bad experience I had, it just blown up – TikTok, that’s how y’all are.”

According to a report by the New York Post, over 10,000 people called out Aparna in the comment section as soon as the video went out. One of comments read, “Next time do your research beforehand and be open to new experiences without so much judgment.”

Explaining to her why the river Ganges is so crowded, another user wrote, “Hindu devotees believe that the water of the Ganges is holy and washes away all their ‘papam’ or sins.” The user added that the city remains heavily crowded throughout the year as many people pay visit to spend their last years in the city as Hindu scriptures claim that anyone who breathes their last in Varanasi will achieve moksha from the circle of birth-death and reincarnation.

Aparna Singh was visiting India to meet manufacturers who work for her jewellery brand Indian Goddess Boutique, famous for nose rings.

Also read: South Korean YouTuber harassed in Mumbai’s Khar area, 2 arrested for sexual harassment

Also read: Govt to launch world’s longest river cruise of 4,000 km from Varanasi next year

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December 2, 2022
Bad Kid Pariss Shakes Things Up With Latest Song and Video Release

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“Shake It” shines a spotlight on the rising star’s rapping and dancing skills as she makes a name for herself in the entertainment industry.

Press Release
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Oct 4, 2022

ATLANTA, October 4, 2022 (Newswire.com)
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While many 11-year-olds are hanging out with friends and watching their favorite YouTubers or singers and dreaming about making it big in the industry, Paris Gilliam is turning these dreams into action.

Under the stage name Bad Kid Pariss, the 11-year-old young actor, influencer, rapper, and YouTuber dropped her latest song and video, “Shake It,” to Apple Music and Spotify. Her latest effort adds further proof of her talents to a portfolio of work already attracting attention for her rapping skills and contagious energy.

And “Shake It” isn’t only catching the attention of Bad Kid Pariss’ fans across her social media channels. She has the backing of some big names in the industry who are eagerly sharing her music and promoting the young dynamo’s career.

The rising star has gained a growing legion of fans as part of FunnyMike Ent’s group of young, dynamic stars known as the BadKids. With the backing of FunnyMike’s artist development engine behind her, Bad Kid Pariss has seen her YouTube stock rising, her social media followers exploding, and her music career skyrocketing, including multiple song and video releases over the past year.

“I had so much fun recording and releasing my new song ‘Shake It’ and its video,” said Bad Kid Pariss. “My goal in everything I do is to get to the top, and I’ve got a great team supporting me. I want to thank FunnyMike for helping shape my career as I make my way to the top, as well as the director of the ‘Shake It’ video Mr. Singleton.”

“Shake It” is available on Apple Music, Spotify, and Bad Kid Pariss’ YouTube channel. To learn more about BadKid Pariss, visit https://www.badkidparis.com/ and follow her on Instagram.

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Source: Bad Kid Pariss

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October 4, 2022
Gemr Celebrates Batman Day With Launch of User-Created Clubs, Ultimate Collector Giveaway, More
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Updates Include Chrome Browser Extension, “Nerdlebrity” Influencers, CollectorCast Podcast, and YouTube Channel Launch

Press Release
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updated: Sep 22, 2017
NASHUA, N.H., September 22, 2017 (Newswire.com)
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Collector culture is growing at an exponential rate, and online collector hub Gemr (pronounced with a soft “g” because they’re a real gem) is quickly emerging as the preferred community for people to collect, connect, discover, expand, and immerse themselves in the things they love. Since their relaunch in March of 2017, Gemr’s user base has expanded to over 100,000 collectors with a diverse range of interests, due in large part to an aggressive marketing campaign combined with a bi-monthly site and app updates based primarily off of user feedback. Most recently, Gemr has begun an expansion into officially branded club experiences with the launch of the Loot Anime Club, a partnership between the collecting hub and subscription box service Loot Crate.

In anticipation of the upcoming Batman Day on Sept 23, (with the help of Gemr’s Chief Marketing Officer Chris Gore’s alter-ego @BatChrisGore) Gemr is hosting a giveaway that even Bruce Wayne would love to get his hands on: A Blu-ray Batman ’66 TV series boxed set signed by the original Batman and Robin, Adam West and Burt Ward. All Bat-fans of Batman are eligible to win, provided they click the contest link (below), join Gemr, and join the Batman Club. The lucky winner of what’s guaranteed to be the crown jewel of any Batman collection will be announced Monday evening on Gemr, via email, and via Gemr’s social media accounts.

The goal really is to create the ultimate community platform for collectors, brands and influencers. Traditional social channels are full of noise, lacking in collector specific features and are taking an ‘all things to all people’ approach, which ends up diluting the experience. We’re built from the ground up to solve problems for collectors, influencers and the brands that they know and love. Gemr Clubs provide a platform for very focused communities around a collecting interest and are packed with features.

Tom Bennett, CEO

Gemr is thrilled to pair the giveaway with the official launch of a new user-created club feature, with the most active being the aforementioned Batman Club. Thanks in part to our favorite caped crusader, platform engagement is growing yet again, as users have the ability to create specific clubs based on their personal collecting niche and curate their own communities within Gemr. CEO Tom Bennett chose to prioritize user-created clubs to fill a void left by the generalized approach to collecting from competitor’s sites, as well as the frustration many brands and artists have found in trying to overcome the Facebook algorithm that often necessitates spending a significant amount of money in order to communicate effectively with fans via “boosted” posts. Gemr’s user-created and officially branded clubs are a completely free and uncomplicated way for brands, artists, and creators to stay connected with (and sell to) their followers in a meaningful way — a move that has been very well-received by the Gemr community.

“The goal really is to create the ultimate community platform for collectors, brands and influencers,” said Bennett. “Traditional social channels are full of noise, lacking in collector specific features and are taking an ‘all things to all people’ approach, which ends up diluting the experience. We’re built from the ground up to solve problems for collectors, influencers and the brands that they know and love. Gemr Clubs provide a platform for very focused communities around a collecting interest and are packed with features. Collectors, influencers and brands are telling us they need and want. With clubs, you create the experience, you control the experience, and you’re not paying for access to the audience you work so hard to build.”

In addition to the user-created club experience, Gemr has debuted several new features and updates in the past month that have vastly improved and supported the platform experience. They include:
- “Gemr: Collect It!” extension available in the Chrome web store that allows users to save webpage images to their Gemr collections in a simple Pinterest-reminiscent click.
- “Nerdlebrity” influencers, including custom lightsaber artist Rob Petkau, doll collector Bu Pias, and Star Wars enthusiasts and YouTube celebrities The Cancrizans, who display their collections and interface with fans and fellow collectors on the site and via YouTube.
- Gemr CollectorCast podcast on SoundCloud, with host Jeff Tucker tackling a different collector culture each week along with expert guests.
In addition to these new initiatives, Gemr has also recently launched an official YouTube channel featuring original content for collectors, including weekly shows and special documentary-style spotlights on items and collections of note. Additionally, Gemr is also producing a wealth of independent coverage for collector-focused events such as the recent San Diego Comic-Con International, for which they have over 40 videos on the channel.

Gemr is a social community and online marketplace (think Facebook meets eBay) for people who love collecting. Launched in 2015, Gemr provides collectors with all the tools they need to easily pursue their collecting passions online. From antiques to vintage and pop-culture collectibles, Gemr is the premier platform for collectors to share what they love. Visit Gemr at Gemr.com.

Source: Gemr
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September 22, 2017
Fashion’s Youngest Designer & Influencer Launches Website

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Haileigh Vasquez, one of America’s youngest style icons, model & actress has officially launched her website.

Press Release
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updated: Mar 16, 2017

Los Angeles, CA, March 16, 2017 (Newswire.com)
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Haileigh Vasquez, one of America’s youngest style icons, model and actress of the lifestyle platform “Hails World” has officially launched her own website. The website launch comes as Haileigh actively grows her brand and social platforms by curating relevant content for her followers. The Hails World website will showcase Haileigh’s vast work portfolio in various categories including print, runway, commercials and more. The site also features a blog where she will share all her adventures from fashion week, style tips, and collaborations to trips to new parts of the world with her fans and followers.

At only 7 years old, this dynamic young lady has been featured in national commercials for brands such as Nickelodeon, Motts, and AT&T and has walked the runway for well known designers and fashion houses during NYFW, including Levi’s, Nike, Mischka Aoki, Converse and more. Most recently, Haileigh was selected as one of the notable kids co-designers who launched the capsule collection called Class of 2017 “ART CLASS” for Target and designed two unique pieces for young fashionistas like herself. Haileigh loves expressing herself through fashion and always keeps her looks stylish and fun. In the future she wants to be a designer because she wants to make clothes that can make people look and feel good. To learn more about this mini style guru praised by Essence magazine and Latina magazine as one of the most fashionable kids in the world visit www.hailsworld.com.

For Press, Interview & Social Media Influencer Inquiries:

RCW Media Group

Casandra Walker, Lead Publicist

Email: Casandra@rcwmediagroup.com

Direct Phone: 323.979.8417l

For Talent Booking:

Zuri Model & Talent Agency

Lindsay Stewart, Print

Tine Randolph, Theatrical

Zoe Burkett, Commercial

Los Angeles Phone: 310.606.2744

New York Phone: 646.462.3422

Source: RCW Media Group

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March 16, 2017
Wellness Influencer, Marin J. Gordon, Launches Webinar Promoting Comfort & Natural Birthing

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Press Release
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updated: Jan 11, 2017

Los Angeles, CA, January 11, 2017 (Newswire.com)
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Wellness influencer and YouTube Personality, Marin J. Gordon, is going to launch her first Webinar that will focus on educating people about the comfort and benefits of having a natural birth. Marin’s ability to share insight on natural birthing comes from first-hand experience after she rose to digital fame through her YouTube videos, “A Commentary on Birth of Love” and “Peaceful, Painless Birth of Elovie Commentary”. Combined, the videos have garnered an approximate 82 million views over the past five years. Marin has since managed to retain a collective 100K+ following across all of her social media platforms.

Since accruing such a following, Marin’s goal with her content has always been to motivate and inspire. With her birthing videos being her most engaged posts, she felt it necessary to create a webinar for viewers that genuinely want to learn more about natural births through her own personal experience. She adds, “I think it is so important for me to share these experiences with my audience because they genuinely want to know more. There are so many women that have reached out to me about tips and insight on giving natural birth that I felt compelled more than ever to create a space for these women to learn from my experience.”

I think it is so important for me to share these experiences with my audience because they genuinely want to know more. There are so many women that have reached out to me about tips and insight on giving natural birth that I felt compelled more than ever to create a space for these women to learn from my experience.

Marin J. Gordon, Wellness Influencer

Marin’s Webinar will be a free 45-minute session to start, where she will point out the best preparation techniques and tips of natural birth in a step-by-step format. She will touch on her most requested topics from a poll and survey she will conduct through her social media channels. The free webinar will be an introduction to an ongoing course that Marin will structure as an in-depth explanation to each of the points she discusses in the first session.

The webinar will launch on January 15th, 2017. Signups are now available on Marin’s business website, www.gratefulgordons.com .

About Marin J. Gordon

Marin J. Gordon inspires through artistic media production, serving as the image of empowerment through physical and mental well-being. Her personal story, rising from trauma to success, brings realism and connectivity to her followers and business alike.

For Press & Media Inquiries:

RCW Media Group
Joshua Pinkay
joshua@rcwmediagroup
504.274.5086

Source: Marin J. Gordon

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January 11, 2017