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Tag: incumbent president

  • The Ego Has Crash-Landed

    The Ego Has Crash-Landed

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    Donald Trump dominated the news cycle this weekend. Everybody’s talking about the outrageous things he said at his rally in Dayton, Ohio—above all, his menacing warning of a “bloodbath” if he is defeated in November. To follow political news is to again be immersed in all Trump, all the time. And that’s why Trump will lose.

    At the end of the 1980 presidential debate, the then-challenger Ronald Reagan posed a famous series of questions that opened with “Are you better off than you were four years ago?”

    Why that series of questions was so powerful is important to understand. Reagan was not just delivering an explicit message about prices and wages. His summation also sent an implicit message about his understanding of how and why a vote was earned.

    As a presidential candidate that year, Reagan arrived as a hugely famous and important person. He was the champion of the rising American conservative movement, a former two-term governor of California, and, before that, a movie and television star. Yet when it came time to make his final appeal to voters, candidate Reagan deflected attention away from himself. Instead, he targeted the spotlight directly at the incumbent president and the president’s record.

    When Reagan spoke of himself, it was to present himself as a plausible replacement:

    I have not had the experience the president has had in holding that office, but I think in being governor of California, the most populous state in the Union—if it were a nation, it would be the seventh-ranking economic power in the world—I, too, had some lonely moments and decisions to make. I know that the economic program that I have proposed for this nation in the next few years can resolve many of the problems that trouble us today. I know because we did it there.

    Reagan understood that Reagan was not the issue in 1980. Jimmy Carter was the issue. Reagan’s job was to not scare anybody away.

    Reagan was following a playbook that Carter himself had used against Gerald Ford in 1976. Bill Clinton would reuse the playbook against George H. W. Bush in 1992. By this playbook, the challenger subordinates himself to a bigger story, and portrays himself as a safe and acceptable alternative to an unacceptable status quo.

    Joe Biden used the same playbook against Donald Trump in 2020. See Biden’s closing ad of the campaign, which struck generic themes of unity and optimism. The ad works off the premise that the voters’ verdict will be on the incumbent; the challenger’s job is simply to refrain from doing or saying anything that gets in the way.

    But Trump won’t accept the classic approach to running a challenger’s campaign. He should want to make 2024 a simple referendum on the incumbent. But psychically, he needs to make the election a referendum on himself.

    That need is self-sabotaging.

    In two consecutive elections, 2016 and 2020, more Americans voted against Trump than for him. The only hope he has of changing that verdict in 2024 is by directing Americans’ attention away from himself and convincing them to like Biden even less than they like Trump. But that strategy would involve Trump mainly keeping his mouth shut and his face off television—and that, Trump cannot abide.

    Trump cannot control himself. He cannot accept that the more Americans hear from Trump, the more they will prefer Biden.

    Almost 30 years ago, I cited in The Atlantic some advice I’d heard dispensed by an old hand to a political novice in a congressional race. “There are only two issues when running against an incumbent,” the stager said. “[The incumbent’s] record, and I’m not a kook.” Beyond that, he went on, “if a subject can’t elect you to Congress, don’t talk about it.”

    The same advice applies even more to presidential campaigns.

    Trump defies such advice. His two issues are his record and Yes, I am a kook. The subjects that won’t get him elected to anything are the subjects that he is most determined to talk about.

    In Raymond Chandler’s novel The Long Goodbye, the private eye Philip Marlowe breaks off a friendship with a searing farewell: “You talk too damn much and too damn much of it is about you.” When historians write their epitaphs for Trump’s 2024 campaign, that could well be their verdict.

    David Frum

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  • Can Biden Begin a Reset Tonight?

    Can Biden Begin a Reset Tonight?

    As President Joe Biden prepares to deliver his State of the Union address tonight, his pathways to reelection are narrowing. His best remaining option, despite all of the concerns about his age, may be to persuade voters to look forward, not back.

    In his now-certain rematch against former President Donald Trump, Biden has three broad possibilities for framing the contest to voters. One is to present the race as a referendum on Biden’s performance during his four years in office. The second is to structure it as a comparison between his four years and Trump’s four years as president. The third is to offer it as a choice between what he and Trump would do over the next four years in the White House.

    The referendum route already looks like a dead end for Biden. The comparison path remains difficult terrain for him, given that voters now express more satisfaction with Trump’s performance as president than they ever did while he was in office. The third option probably offers Biden the best chance to recover from his consistent deficit to Trump in polls.

    Political scientists agree: Every presidential reelection campaign combines elements of a backward-looking referendum on the incumbent and a forward-looking choice between the incumbent and the challenger.

    But on balance, the referendum element of presidential reelection campaigns has appeared to influence the outcome the most. Since modern polling began, the presidents whose approval ratings stood well above 50 percent in Gallup surveys through the election year (including Dwight Eisenhower, Ronald Reagan, and Bill Clinton) all won a second term comfortably. Conversely, the presidents whose approval ratings fell well below 50 percent in election-year Gallup polls all lost their reelection bids: Jimmy Carter, George H. W. Bush, and Trump.

    That history isn’t encouraging for Biden. His approval rating in a wide array of national polls has been stuck at about 40 percent or less. What’s more, most voters are returning intensely negative verdicts on specific elements of Biden’s record. In the latest New York Times/Siena College poll, released last weekend, just 20 percent of Americans said Biden’s policies had helped them personally; more than twice as many said his policies had hurt them. In the lastest Fox News poll, about three-fifths of Americans said Biden had mostly failed at helping working-class Americans, handling the economy, and improving America’s image around the world, while about seven in 10 said he had failed at managing security at the border.

    In the past, such withering judgments almost certainly would have ensured defeat for an incumbent president, and if Biden loses in November, analysts may conclude that he simply failed a referendum on his performance.

    But Democrats, and even some Republicans, see more opportunity for Biden than previous presidents to surmount negative grades about his tenure.

    One reason is that in an era when distrust of political leaders and institutions is so endemic, officeholders are winning reelection with approval ratings much lower than in earlier generations, pollsters in both parties told me. The other reason is that the intense passions provoked by Trump may make this year less of a referendum and more of a choice than is typical in reelection campaigns.

    The choice, though, has unusual dimensions that complicate Biden’s situation, including an especially concrete element of comparison: Trump was president so recently that most voters still have strong impressions about his performance. For Biden, comparing his four years to Trump’s represents the second broad way to frame the election. But at this point, that doesn’t look like a winning hand for the incumbent either.

    One of the scariest trends for Democrats is that retrospective assessments of Trump’s performance are rising, perhaps in reaction to voter discontent over Biden’s record. Nearly half of voters in last weekend’s Wall Street Journal national poll said they now approve of Trump’s performance as president—10 percentage points more than those who said the same about Biden’s current performance.

    Trump has made clear that he wants voters to view the contest mostly as a comparison between his time in office and Biden’s. “We had everything going so beautifully,” Trump declared in his victory speech after the Super Tuesday primaries. “Joe Biden, if he would have just left everything alone, he could have gone to the beach. He would have had a tremendous success at the border and elsewhere.”

    Facing these dismal reviews in polls of his job performance, and the tendency among many voters to view Trump’s record more favorably than his, Biden naturally will be tempted in tonight’s State of the Union to emphasize all that he has accomplished. And he has many positive trends that he can highlight.

    Yet every Democratic strategist I spoke with in recent days agreed that Biden would be mistaken to spend too much time trying to burnish perceptions of his record. “The challenge for Biden is his inclination to want credit and claim credit and talk about the greatest economy in 50 years or whatever,” David Axelrod, who served as the top political adviser to Barack Obama during his presidency, told me. “You have to resist that.”

    The veteran Democratic pollster Stanley B. Greenberg reacts as if he hears nails on a chalkboard whenever Biden stresses positive trends in the economy. That emphasis, he argues, is “missing how angry voters are,” particularly over the cumulative increase in prices for essentials such as groceries and rent since Biden took office. Greenberg told me, “That defines the economy for people, and they are angry at the huge inequality, the big monopolies that are profiteering. They are also angry about what’s happening with crime, and they are angry now with the border.” To tout other accomplishments against that backdrop, Greenberg said, makes Biden look out of touch.

    Patrick Gaspard, the CEO of the Center for American Progress, an influential liberal think tank, says that although Biden may want to accentuate the positive, it is more important for him to acknowledge the frustration that so many Americans feel about their “lived experience with inflation and immigration.” “You can’t just race ahead with your policy prescriptions without people feeling that you actually get it and telling them that they are right to feel the way they do,” he told me.

    Gaspard, Axelrod, and Greenberg each said they believed that Biden, rather than looking back, must shift the economic argument as much as possible toward what he and Trump would do if returned to power. That’s Biden’s third broad option for framing the race. “I don’t think you want to argue about whether you are better off in those [Trump] years or these years,” Axelrod told me. “You want to argue about who will help you be better off in the future, and what you have to do to make people better off in the future.”

    That future-oriented frame, all three said, will allow Biden to highlight more effectively his legislative achievements not as proof of how much he has accomplished for Americans but as evidence that he’s committed in a second term to fighting for average families against powerful interests.

    Biden has already been portraying himself in that populist mode, with his regulatory moves against “junk fees” and surprise medical bills, and the ongoing negotiations by Medicare with big pharmaceutical companies to lower drug prices for seniors. “President Biden took on drug companies to get a better deal for the American people, and he won,” Neera Tanden, the chief White House domestic policy adviser told reporters yesterday, in a preview of what will likely be a common refrain through the campaign.

    Greenberg believes that the president needs to drastically amplify the volume on this argument: He says that Democratic base voters expressing discontent over Biden are eager to hear him take on “the top one percent, the big companies, the monopolies that have price gouged, [made] huge profits at your expense, didn’t raise your wages, didn’t cut prices.” Greenberg, like many other Democrats, also thinks Biden’s best chance to narrow Trump’s advantage on the economy is to portray him as most concerned about serving the same powerful interests that voters are angry about.

    Yet the viewpoint of many, Black and Latino voters included, that they were better off under Trump could blunt the impact of those Democratic arguments. Many voters may not mind that Trump’s presidency delivered the greatest rewards to the affluent and corporations if they feel that they also benefited more from his tenure than they have under Biden. With inflation still weighing so heavily on voters living paycheck to paycheck, “they blame [Biden] for the problem in the first place, and they don’t think his solutions help the situation,” Jim McLaughlin, a pollster for Trump, told me.

    Democrats view the rising retrospective ratings for Trump’s presidency as a sign that many voters are forgetting what they didn’t like about it at the time, whether his belligerent tweets or his role in the January 6 insurrection. With those memories fading, fewer voters in polls are expressing alarm about the dangers a reelected Trump could pose to democracy and the rule of law as Democrats hoped or expected.

    “This is one of the existential narratives of the campaign: How do we make people really fear his second term?” Leslie Dach, a veteran Democratic communications strategist, told me. “People aren’t focused. They are still in the denial phase. They think, Oh, he’s just a showman.”

    A survey of swing voters released earlier this week by Save My Country Action Fund, a group that Dach co-founded, quantified that challenge. The survey found that less than one-third of swing voters in key states had heard much about Trump’s most inflammatory recent statements, such as his declaration that immigrants are “poisoning the blood” of the country and his pledge to pardon some of the January 6 rioters. Extreme comments like those, Dach argues, provide Democrats with an opportunity to refresh voters’ concerns that a second Trump term will bring chaos, division, and even violence.

    “He has created an extraordinary body of evidence that he will be more extreme and more dangerous in a second term than he was in the first, and he keeps refreshing the body of evidence every day,” Geoff Garin, who conducted the poll, told me.

    Abortion may offer Biden similar opportunities. In the new CBS/YouGov poll, just one-third of voters said Trump deserved blame for the Supreme Court’s 2022 decision rescinding the nationwide right to abortion, even though he’s claimed credit for appointing the three justices who tipped the balance. If Biden and his allies can increase the share who blame Trump, they will likely make voters more concerned that a reelected Trump would seek to ban abortion nationwide. Climate could serve the same function for young people: A survey of battleground states released yesterday by the advocacy group Climate Power found that “when people are reminded about Trump’s [climate] record, they become more concerned about what he will do” if reelected, Christina Polizzi, the group’s deputy managing director for communications, told me.

    Though a race focused more on the future than the past might improve Biden’s prospects, it wouldn’t offer him guarantees. Voters’ judgments about what the two men will do are influenced by their assessments of what they have done; significantly more voters in the CBS/YouGov poll, for instance, said that Trump’s policies going forward were more likely than Biden’s to improve both inflation and border security. And a forward-looking race also forces voters to consider which man they believe is physically more capable of handling the job for the next four years.

    In the 2022 election, Democrats won an unprecedented number of voters with negative views of Biden’s performance and the economy because those voters considered the Republican alternatives a threat to their rights, values, and democracy itself. That dynamic may work for Biden again—but only to a point: There’s a limit to how many voters disappointed in an incumbent president will vote for him anyway because they consider the alternative unacceptable. If Biden, starting tonight, can’t generate at least some additional hope about what his own second term would bring, fear about a second Trump term may not be enough to save him.

    Ronald Brownstein

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  • In South Carolina, Nikki Haley’s Bill Comes Due

    In South Carolina, Nikki Haley’s Bill Comes Due

    The afternoon before Donald Trump’s blowout win in South Carolina’s primary, Shellie Hargenrader and Julianne Poulnot emerged from a rally for the former president bubbling with righteous conviction.

    They had spent the previous hour listening to the candidate’s son Donald Trump Jr. regale supporters at the campaign’s headquarters in an office park outside Charleston. The crowd had been energized, frequently calling out in response to his words as if at a church service, while Trump Jr. lacerated President Joe Biden, the media, the multiple legal proceedings against his father, and the punishment of the January 6 insurrectionists. “Trump is my president,” one man shouted.

    Hargenrader and Poulnot were still feeling that spirit when they stopped on their way out from the rally to talk with me. When I asked them why they were supporting Trump over Nikki Haley, the state’s former governor, they started with conventional reasons. “Because he did a great job and he can do it again,” Hargenrader told me. Poulnot cut in to add: “He stands for the people and he tells the truth.”

    But within moments, the two women moved to a higher plane in their praise of Trump and condemnation of Haley. “I think the Lord has him in the chair,” Hargenrader told me. “He’s God’s man.” Poulnot jumped in again. “And the election was stolen from him,” she said. “You have to live on Mars to not realize that.” And Haley? “I think she’s an opportunist and … she sold her soul to the devil,” Poulnot told me.

    Such is the level of evangelical fervor for Trump within much of the GOP base that buried Haley in her home state on Saturday. Haley had said her goal in South Carolina was to match the 43 percent of the vote she received in last month’s New Hampshire primary, an exceedingly modest aspiration. But she appeared to fall short of even that low bar, as Trump routed her by a tally of about 60 percent to 40 percent, at the latest count.

    Trump’s victory in South Carolina placed him in a virtually impregnable position for the nomination. Since South Carolina established its primary near the front of the GOP calendar in 1980, the candidate who won here has captured the Republican nomination in every contested race except one. With his win tonight, Trump became the first GOP contender other than an incumbent president to sweep the big three early contests of Iowa, New Hampshire, and South Carolina.

    Reinforcing the message from the key initial contests of Iowa and New Hampshire, the South Carolina result showed that Haley faces a ceiling on her support too low to beat Trump. For Haley to catch Trump now would require some massive external event, and even that might not be enough.

    But for all the evidence of Trump’s strength within the party, the South Carolina results again showed that a meaningful floor of GOP voters remains uneasy with returning him to leadership. “I like his policies, but I’d like to cut his thumbs off and tape his mouth shut,” Juanita Gwilt of Isle of Palms told me last night just outside Charleston, before Haley’s final rally leading up the primary. In Haley’s speech to her supporters, she insisted that she would remain in the race. “I’m an accountant. I know 40 percent is not 50 percent,” she said. “But I also know 40 percent is not some tiny group. There are huge numbers of voters in our Republican primaries who are saying they want an alternative.”

    As in Iowa and New Hampshire, Trump’s pattern of support in South Carolina simultaneously underscored his dominant position in the party while pointing to some potential vulnerabilities for the general election. In this deeply conservative state, Trump carried virtually every major demographic group. Trump beat Haley, for instance, by nearly as much among women as men and by nearly as much among suburban as rural voters, according to the exit polls conducted by Edison Research for a consortium of media organizations. The robust overall turnout testified again to Trump’s greatest political strength—his extraordinary ability to motivate his base voters.

    Still, some warning signs for him persisted: About one-third of all primary voters and even one-fourth of self-identified Republicans said they would not consider Trump fit for the presidency if he was convicted of a crime. More than four in five Haley voters said he would be unfit if convicted, about the same elevated share as in Iowa and New Hampshire. And as in the earlier states, Trump faced much more resistance among primary voters with a college degree than those without one, and among voters who did not identify as evangelical Christians than those who did. (The exit polls showed Haley narrowly carrying both groups.) As in both Iowa and New Hampshire, Trump won only about two in five independents in South Carolina, the exit polls found.

    The magnitude of Trump’s victory was especially striking given the mismatch in time and money the two candidates devoted to the state. Haley camped out in South Carolina for most of the month before the vote, barnstorming the state in a bus; Trump parachuted in for a few large rallies. Her campaign, and the super PACs supporting her, spent nearly $9.4 million in South Carolina advertising, about nine times as much as Trump and his supporters, according to data provided by AdImpact.

    In South Carolina, Haley also delivered a case against Trump that was far more cogent and cohesive than she offered earlier in the race. During the multiple nationally televised Republican debates through 2023, Haley barely raised a complaint about Trump. Through Iowa and New Hampshire—when she had the concentrated attention of the national media—she refused to go any further in criticizing Trump than declaring that “chaos follows him, rightly or wrongly.”

    But after allowing those opportunities to pass, she notably escalated her challenge to Trump over the past month in her South Carolina rallies and a succession of television appearances. This morning, after she voted near her home in Kiawah Island, reporters asked her about some racist comments Trump made last night at an event in Columbia. In her response, no trace remained of that passive voice. “That’s the chaos that comes with Donald Trump,” she said firmly, now clearly describing him as the source of the chaos rather than a bystander to its eruption. “That’s the offensiveness that is going to happen every day between now and the general election.”

    Yesterday, at a rally in Moncks Corner, a small town about an hour north of Charleston, Haley delivered a biting critique of Trump’s comments that he would encourage Russia to invade NATO countries that don’t meet the alliance’s guidelines for spending on their own defense. “Trump is siding with a thug where half a million people have died or been wounded because [Russian President Vladimir] Putin invaded Ukraine,” she said. “Trump is siding with a dictator who kills his political opponents. Trump is siding with a tyrant who arrests American journalists and holds them hostage.”

    A few minutes later, Haley lashed Trump for questioning why her husband, who is on a military deployment, has not appeared with her during the campaign. “Donald Trump’s never been near a uniform,” she said. “He’s never had to sleep on the ground. The closest he’s ever come to harm’s way is if a golf ball happens to hit him on the golf course.” Later, she criticized Trump for using tens of millions of dollars in campaign contributions to pay his own legal bills. And she insisted that he cannot win a general election.

    Haley remains careful to balance every criticism of Trump with an equal jab at Biden. But though she portrays both Biden and Trump as destabilizing forces, the core of her retooled message is a repudiation of Trump’s insistence that he will make America great again. No, she says, the challenge for the next president is to make America normal again. “Our kids want to know what normal feels like,” she insisted in Moncks Corner.

    Taken together, this is an argument quite distinct from the case against Trump from Biden, or his sharpest Republican critics, including former New Jersey Governor Chris Christie and former Representative Liz Cheney. Haley doesn’t join them in framing Trump as a threat to democracy or an aspiring autocrat. The refusal to embrace that claim as well as the staunch conservatism of her own agenda and her repeated indications that she’ll likely support Trump if he wins the nomination probably explains why Haley failed to attract as many independent and Democratic voters as she needed to participate today. Those non-Republicans cast only about 30 percent of the total votes, according to the exit polls. That’s about the same share as in both the 2016 and 2012 South Carolina primaries, and far less than the nearly 40 percent share then-Senator John McCain turned out in his “maverick” 2000 presidential bid against George W. Bush. (And even with that, Bush beat him by consolidating a big majority of partisan Republican voters, as Trump did earlier today.)

    Instead, in South Carolina, Haley offered a case against Trump aimed more directly at wavering Republicans. She accused Trump of failing to display the personal characteristics that conservatives insist they value. It’s telling that at Haley’s rallies yesterday, she drew almost no applause when she criticized Trump on policy grounds for enlarging the federal deficit or supporting sweeping tariffs. But she inspired cries of disdain from her audience when she disparaged Trump, in so many words, as a grifter, a liar, and a self-absorbed narcissist more focused on his own grudges than on his voters’ needs. “Poor guy,” one man yelled out last night after Haley complained about Trump constantly portraying himself as a victim.

    Would it have made any difference if Haley had pressed these assertions earlier in the race, when she had the large national audience of the debates, and Trump had not progressed so far toward the nomination? Several GOP strategists and operatives this week told me that attacking Trump while the field was still crowded would only have hurt Haley and benefited the other contenders who stayed out of the fray. Even now, in a one-on-one race, directly confronting Trump is rapidly raising Haley’s negative rating among GOP voters. Whit Ayres, a veteran GOP pollster, told me as the results came in Saturday night that GOP voters who voted for Trump twice might take it as a personal insult about their own prior decisions if Haley echoed Christie and Cheney in portraying the former president as “unfit for office and a threat to democracy.”

    Hargenrader and Poulnot underscored Ayres’s point yesterday: They speak for millions of Republican voters who see Trump in quasi-religious terms as uniquely fighting for them, and the legal challenges ensnaring him only as evidence of the burdens he’s bearing on their behalf. “I don’t think people appreciate sufficiently the fine line Nikki Haley has to walk with this coalition,” Ayres told me.

    After months of vacillation and caution, Haley is now making a forceful case against Trump, and displaying great political courage in doing so: She is standing virtually alone while most of the GOP establishment (including virtually all of the political leadership in South Carolina) aligns behind him. Ayres believes that Haley is speaking for a large enough minority of the party to justify continuing in the race for as long as she wants—even if there’s virtually no chance anymore that she can expand her coalition enough to truly threaten Trump. “Nikki Haley represents a perspective, an outlook on the world, and a set of values that are still held by what remains of the Reagan-Bush coalition in the Republican Party,” Ayres told me.

    But the bill for treating Trump so gingerly for so many months has now come due for Haley in South Carolina. Haley waited until the concrete in this race had almost hardened before giving Republican voters a real reason to think twice about nominating Trump again. Perhaps the circle of GOP voters open to an alternative was never large enough to support a serious challenge to the former president. What’s clear after his decisive victory in South Carolina is that neither Haley nor anyone else in the GOP tried hard enough to test that proposition until it was too late.

    Ronald Brownstein

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  • Joe Biden Isn’t Popular. That Might Not Matter in 2024.

    Joe Biden Isn’t Popular. That Might Not Matter in 2024.

    By almost any historic yardstick, President Joe Biden is beginning the reelection campaign he formally announced today in a vulnerable position.

    His job-approval rating has consistently come in at 45 percent or less; in several recent high-quality national polls, it has dipped closer to 40 percent. In surveys, three-fourths or more of Americans routinely express dissatisfaction with the economy. And a majority of adults have repeatedly said that they do not want him to seek a second term; that figure rose to 70 percent (including just more than half of Democrats) in a national NBC poll released last weekend.

    Those are the sort of numbers that have spelled doom for many an incumbent president. “Compared to other presidents, Biden’s approval is pretty low [about] a year and a half from Election Day,” says Alan Abramowitz, a political scientist at Emory University, in Atlanta. “It’s not where you want to be, for sure.”

    And yet despite Biden’s persistently subpar public reviews, there’s no sense of panic in the Democratic Party about his prospects. No serious candidate has emerged to challenge him for the party’s 2024 presidential nomination. No elected leaders have called on him to step aside. And though some top Democratic operatives have privately expressed concern about Biden’s weak standing in polls, almost every party strategist I spoke with leading up to his announcement said they consider him the favorite for reelection.

    There are many reasons for this gap between the dominant views about Biden’s immediate position and his eventual prospects in the 2024 race. But the most important reason is encapsulated in the saying from Biden’s father that he often quotes in speeches: “Don’t compare me to the Almighty; compare me to the alternative.” Most Democrats remain cautiously optimistic that whatever concerns Americans might hold about the state of the economy and Biden’s performance or his age, a majority of voters will refuse to entrust the White House to Donald Trump or another Republican nominee in his image, such as Florida Governor Ron DeSantis.

    “I think there’s no question that neither Trump nor Biden are where they want to be, but … if you project forward, it’s just easier to see a path for victory for Biden than for Trump or DeSantis,” says the Democratic strategist Simon Rosenberg, who was one of the few analysts in either party to question the projections of a sweeping red wave last November.

    Rosenberg is quick to caution that in a country as closely split as the U.S. is now, any advantage for Biden is hardly insurmountable. Not many states qualify as true swing states within reach for both sides next year. And those states themselves are so closely balanced that minuscule shifts in preferences or turnout among almost any constituency could determine the outcome.

    The result is that control over the direction for a nation of 330 million people could literally come down to a handful of neighborhoods in a tiny number of states—white-collar suburbs of Detroit, Philadelphia, Phoenix, and Atlanta; faded factory towns in Wisconsin and Pennsylvania; working-class Latino neighborhoods in Las Vegas; and small-town communities across Georgia’s Black Belt. Never have so few people had such a big impact in deciding the future of American politics,” Doug Sosnik, the chief White House political adviser for Bill Clinton, told me.

    On an evenly matched battlefield, neither side can rest too comfortably about its prospects in the 2024 election. But after Trump’s upset victory in 2016, Republicans have mostly faced disappointing results in the elections of 2018, 2020, and 2022. Across those campaigns, a powerful coalition of voters—particularly young people, college-educated white voters, those who don’t identify with any organized religion, and people of color, mostly located in large metropolitan centers—have poured out in huge numbers to oppose the conservative cultural and social vision animating the Trump-era Republican Party. Many of those voters may be unenthusiastic about Biden, but they have demonstrated that they are passionate about keeping Trump and other Republicans from controlling the White House and potentially imposing their restrictive agenda nationwide. Biden previewed how he will try to stir those passions in his announcement video Tuesday: Far more than most of his speeches, which typically emphasize kitchen-table economics, the video centers on portraying “MAGA extremists” as a threat to democracy and “bedrock freedoms” through restrictions on abortion, book bans, and rollbacks of LGBTQ rights.

    “The fear of MAGA has been the most powerful force in American politics since 2018, and it remains the most powerful force,” Rosenberg told me. “It’s why Democrats did so much better than the fundamentals [of public attitudes about Biden and the economy] in 2022, and that will be the case again this time.”

    After the Democrats’ unexpectedly competitive showing in the midterm election, Biden’s approval rating ticked up. But in national polls it has sagged again. Recent surveys by The Wall Street Journal, NBC, and CNBC each put Biden’s approval rating at 42 percent or less.

    Sosnik said the pivotal period for Biden is coming this fall. Historically, he told me, voter assessments of an incumbent president’s performance have hardened between the fall of their third year in office and the late spring of their fourth. The key, he said, is not a president’s absolute level of approval in that period but its trajectory: Approval ratings for Ronald Reagan, Clinton, and Barack Obama, each of whom won reelection, were all clearly rising by early in their fourth year. By contrast, the approval ratings over that period fell for George H. W. Bush and remained stagnant for Trump. Each lost his reelection bid. Economists and pollsters say voters tend to finalize their views about the economy over roughly the same period and once again tend to put less weight on the absolute level of conditions such as inflation and unemployment than on whether those conditions are improving or deteriorating.

    With that crucial window approaching, Biden will benefit if inflation continues to moderate as it has over the past several months. He also could profit from more time for voters to feel the effects of the massive wave of public and private investment triggered by his trio of major legislative accomplishments: the bipartisan infrastructure and semiconductor bills, and the climate provisions of the Inflation Reduction Act.

    But Biden also faces the risk that the economy could tip into recession later this year, which some forecasters, such as Larry Summers, the former Clinton Treasury Secretary who predicted the inflationary surge, still consider likely.

    If a recession does come, the best scenario for Biden is that it’s short and shallow and further tamps down inflation before giving way to an economic recovery early in 2024. But even that relatively benign outcome would make it difficult for him to attract more supporters in the period through next spring when voters traditionally have solidified their verdicts on a president’s performance.

    That means that, to win reelection, Biden likely will need to win an unusually large share of voters who are at least somewhat unhappy over conditions in the country and ambivalent or worse about giving him another term. Historically that hasn’t been easy for presidents.

    For those who think Biden can break that pattern, last November’s midterm election offers the proof of concept. Exit polls at the time showed that a solid 55 percent majority of voters nationwide disapproved of Biden’s job performance and that three-fourths of voters considered the economy in only fair or poor shape. Traditionally such attitudes have meant disaster for the party holding the White House. And yet, Democrats minimized the GOP gains in the House, maintained control of the Senate, and won governorships in most of the key swing states on the ballot.

    In 2022, the exit polls showed that Democrats, as the party holding the White House, were routed among voters with intensely negative views about conditions. That was typical for midterm elections. But Democrats defused the expected “red wave” by winning a large number of voters who were more mildly disappointed in Biden’s performance and/or the economy.

    For instance, with Trump in the White House during the 2018 midterms, Republicans won only about one in six voters in House elections who described the economy as “not so good,” according to exit polls; in 2020, Trump, as the incumbent president, carried only a little more than one-fifth of them. But in 2022, Democrats won more than three-fifths of voters who expressed that mildly negative view of the economy.

    Similarly, in the 2010 midterm elections, according to exit polls, two-thirds of voters who “somewhat disapproved” of Obama’s performance as president voted against Democrats running for the House; almost two-thirds of the voters who “somewhat disapproved” of Trump likewise voted against Republicans in 2018. But in 2022, the exit polls found that Democrats surprisingly carried almost half of the voters who “somewhat disapproved” of Biden.

    The same pattern persisted across many of the key swing states likely to decide the 2024 presidential race: Democrats won the governors’ contests in Arizona, Michigan, Pennsylvania, and Wisconsin, and Senate races in Arizona, Pennsylvania, and Georgia, even though the exit polls found a majority of voters in each state said they disapproved of Biden’s performance. Winning Democratic gubernatorial candidates such as Gretchen Whitmer in Michigan, Josh Shapiro in Pennsylvania, and Katie Hobbs in Arizona each carried at least 70 percent of voters who described the economy as “not so good.”

    Why did Democrats so exceed the usual performance among voters dissatisfied with the country’s direction? The answer is that many of those voters rejected the Republican Party that Trump has reshaped in his image. The exit polls found that Trump was viewed even more unfavorably than Biden in several of the swing states, including Arizona, Pennsylvania, and Wisconsin. And nationally, more than two-fifths of voters who expressed negative views about the economy also said they considered the GOP “too extreme.” Particularly on social issues such as abortion rights and gun control, the 2022 results demonstrated that “Trump and these other Republicans have painted themselves into a corner in order to appeal to their base,” Abramowitz told me.

    Biden may expand his support by next year, especially in the battleground states, if economic conditions improve or simply because he may soon start spending heavily on television advertising touting his achievements, such as new plant openings. But more important than changing minds may be his ability to replicate the Democrats’ success in 2022 at winning voters who aren’t wild about him but dislike Trump and the GOP even more. “While there are not an overwhelming number of people who are tremendously favorable to Biden, I just don’t think there is an overwhelming number of persuadable people who hate him,” says Tad Devine, a long-time Democratic strategist. “They hate the other guy.” A new NPR/PBS NewsHour/Marist poll released today offered one concrete measure of that dynamic: In an echo of the 2022 pattern, three-fourths of the adults who said they mildly disapproved of Biden’s performance in office nonetheless said they did not want a second term for Trump.

    Lynn Vavreck, a political scientist at UCLA, told me that dynamic would likely prove powerful for many voters. Even Democratic-leaning voters who say they don’t want Biden to run again, she predicted, are highly likely to line up behind him once the alternative is a Republican nominee whose values clash with their own. “The bottom line is that on Election Day, that Democratic nominee, even the one they didn’t want to run again, is going to be closer to most people’s vision of the world they want to live in than the Republican alternative,” she said.

    In both parties, many analysts agree that in a Biden-Trump rematch, the election would probably revolve less around assessments of Biden’s performance than the stark question of whether voters are willing to return Trump to power after the January 6 insurrection and his efforts to overturn the 2020 election. “President Biden by every conventional standard is a remarkably weak candidate for reelection,” the longtime Republican pollster Bill McInturff told me in an email. But “Biden’s greatest strength,” McInturff continued, may be the chance to run again against Trump, who “is so terrific at sucking up all the political oxygen, he becomes the issue on which the election gets framed, not the terrible economy or the level of Americans’ dissatisfaction with the direction of the country.”

    On both sides, there’s greater uncertainty about whether DeSantis could more effectively exploit voters’ hesitation about Biden. Many Democrats and even some Republicans believe that DeSantis has leaned so hard into emulating, and even exceeding, Trump’s culture-war agenda that the Florida governor has left himself little chance of recapturing the white-collar suburban voters who have keyed the Democratic recovery since 2018. But others believe that DeSantis could get a second look from those voters if he wins the nomination, because he would be introduced to them largely by beating Trump. Although Devine told me, “I do not see a path to the presidency in the general election for Donald Trump,” he said that “if DeSantis were to be able to get rid of Trump and get the credit for getting rid of Trump…I think it’s fundamentally different.”

    One thing unlikely to change, whomever Republicans nominate, is how few states, or voters, will effectively decide the outcome. Twenty-five states voted for Trump in both 2016 and 2020, and the strategists planning the Biden campaign see a realistic chance to contest only North Carolina among them. Republicans hope to contest more of the 25 states that voted for Biden, but after the decisive Democratic victories in Michigan and Pennsylvania in 2022, it’s unclear whether either is within reach for the GOP next year. The states entirely up for grabs might be limited to just four that Biden carried last time: Arizona, Georgia, Nevada, and Wisconsin. And as the decisive liberal win in the recent state-supreme-court election in Wisconsin showed, winning even that state, like Michigan and Pennsylvania, may be an uphill battle for any Republican presidential nominee viewed as a threat to abortion rights.

    In their recent book, The Bitter End, Vavreck and her co-authors, John Sides and Chris Tausanovitch, describe hardening loyalties and a shrinking battlefield as a form of electoral “calcification.” That process has left the country divided almost in half between two durable but divergent coalitions with antithetical visions of America’s future. “We are fighting at the margins again,” Vavreck told me. “The 2020 election was nearly a replica of 2016, and I think that largely this 2024 election is going to be a repeat of 2020 and 2016.” Whatever judgment voters ultimately reach about Biden’s effectiveness, or his capacity to handle the job in his 80s, this sorting process virtually guarantees another polarized and precarious election next year that turns on a small number of voters in a small number of states.

    Ronald Brownstein

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