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  • IBIA Reveals 5-Year Strategy, Changes Brand Identity in Celebration of 20th Anniversary

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    The International Betting Integrity Association (IBIA) announced the launch of its new five-year strategy to champion higher standards within the sports betting sector. Dubbed Mission 2030, this initiative comes just as the IBIA revealed a new brand identity in celebration of its 20th anniversary.

    IBIA Remains True to Its Purpose

    In line with the IBIA’s goal of strengthening integrity across the sports sector, Mission 2030 lays down core objectives for protecting the sector from fraud and harmful influence. The mission focuses on three core objectives, which include the following:

    • Strengthening IBIA’s Global Monitoring & Alert Platform (Global MAP) to enhance the organization’s ability to identify suspicious betting activity and help with investigations.
    • Expanding the organization’s ties across the global sports integrity sector, resulting in greater collaboration with various bodies.
    • Implementing stronger regulations, improved league policies, and better athlete education in order to prevent issues in advance.

    The IBIA called Mission 2030 a “strategic roadmap” that establishes key areas of focus, while still providing the association with sufficient flexibility to respond to emerging trends, like cryptocurrencies, artificial intelligence, esports, and new market launches.

    IBIA’s chief executive officer, Khalid Ali, said that the organization’s 20th anniversary is both a time to reflect on the past and look to the future.

    Our new strategic roadmap charts how we will continue to deliver best in class integrity services to our members, deepen collaboration with our partners, and successfully confront the challenges and opportunities reshaping our industry.

    Khalid Ali, CEO, IBIA

    Ali added that the organization will continue to grow, evolve, and adapt to new trends.

    IBIA Updated Its Brand and Site

    In addition to unveiling its new five-year strategy, the IBIA celebrated its anniversary with a new brand identity. Featuring a brand-new logo and a sleek new website, the new identity highlights the IBIA’s ethos of pursuing constant improvement.

    According to the announcement, the six interwoven segments of the new logo stand for the main stakeholders responsible for protecting the integrity of the sports sector: operators, sports, regulators, law enforcement, athletes, and institutions.

    The organization’s new motto, “Safeguarding Sports Betting,” meanwhile, emphasizes the essence of what the IBIA stands for.

    CEO Ali commented on the new brand identity, saying that it is more than a visual identity – according to him, the new logo and site are a “key building block of Mission 2030.”

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    Angel Hristov

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  • IBIA Reports 184 Suspicious Betting Alerts in 2023

    IBIA Reports 184 Suspicious Betting Alerts in 2023

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    The International Betting Integrity Association (IBIA), the leading global voice on integrity for the licensed betting industry, has released its 2023 sports betting integrity report. The organization notably said that the number of suspicious sports betting alerts has decreased significantly.

    According to the IBIA, a total of 184 alerts were reported in 2023, representing a year-on-year decrease of 101, or 35%. For reference, a total of 285 alerts were recorded in 2022. Moreover, the IBIA pointed out that between 2019 and 2022, the annual average number of alerts was 244.

    In addition to recording 184 alerts, the IBIA’s suspicious betting activity data proved that 74 matches were corrupted. Luckily, the body was thus able to report an increase in the number of sanctioned violators.

    The IBIA noted that its ability to recognize and deter suspicious betting activity has increased dramatically in recent years. The organization now comprises gambling companies responsible for more than $137 billion of annual global betting turnover.

    In addition to demonstrating the improved IBIA capabilities, the latest figures also highlight the importance of requiring sports betting operators to join an international integrity monitoring body. The integrity specialist cited Brazil’s new rules as a perfect example.

    IBIA’s chief executive officer, Khalid Ali, commented on the latest figures, describing them as “encouraging.” According to him, they demonstrate that his organization’s monitoring and alert network is truly making a difference.

    Despite this progress, we must remain vigilant and recognize that the greatest threat to sports integrity comes from unregulated operators, most notably in Asia.

    Khalid Ali, CEO, IBIA

    Soccer and Tennis Were the Most Reported Sports

    In the meantime, the IBIA confirmed that its alerts led to the successful sanctioning of 21 clubs, players and officials – a substantial increase from 2022’s 15. The sanctioned people in 2023 included 8 tennis athletes, 7 umpires and 4 snooker players.

    Despite the high number of sanctioned tennis players, soccer was the sport with the majority of alerts with 63. This number is more or less in line with those reported in 2022 and 2021 when the IBIA reported 67 and 66 soccer-related alerts, respectively.

    Tennis was the second most reported sport with 54 alerts. This figure notably represents a stellar 49% decrease on the 2022 total of 206.

    Mr Ali praised the decrease in tennis alerts. He added that the IBIA will continue to work closely with the International Tennis Integrity Agency (ITIA) and other important tennis organizations to continue prosecuting wrongdoers. Ali concluded that the strict sanctions imposed on recent violators have proven effective in discouraging fraud.

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    Angel Hristov

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