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Tag: iab-software and applications

  • Apple faces $1 billion UK lawsuit by app developers over App Store fees | CNN Business

    Apple faces $1 billion UK lawsuit by app developers over App Store fees | CNN Business

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    More than 1,500 app developers in the United Kingdom brought a £785 million ($1 billion) class action lawsuit against Apple Tuesday over its App Store fees.

    Revenues at Apple

    (AAPL)
    ’s services business, which includes the App Store, have grown rapidly in the last few years and now hover around $20 billion per quarter.

    However, the commissions of 15% to 30% that the company charges some app makers for using an in-app payment system have been criticized by app developers and targeted by antitrust regulators in several countries.

    Apple has previously said that 85% of developers on the App Store do not pay any commission and that it helps European developers access markets and customers in 175 countries around the world through the App Store.

    The UK lawsuit at the Competition Appeal Tribunal is being brought by Sean Ennis, a professor at the Centre for Competition Policy at the University of East Anglia and a former economist at the Organisation for Economic Co-operation and Development, on behalf of 1,566 app developers.

    He is being advised by law firm Geradin Partners.

    “Apple’s charges to app developers are excessive and only possible due to its monopoly on the distribution of apps onto iPhones and iPads,” Ennis said in a statement.

    “The charges are unfair in their own right and constitute abusive pricing. They harm app developers and also app buyers.”

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  • Man accused of killing Cash App founder Bob Lee intends to plead not guilty next week, his attorney says | CNN Business

    Man accused of killing Cash App founder Bob Lee intends to plead not guilty next week, his attorney says | CNN Business

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    CNN
     — 

    Nima Momeni, the man accused of killing Cash App founder Bob Lee in San Francisco, intends to plead not guilty next week, his attorney said.

    Momeni was to be arraigned on a murder charge Tuesday but that was put off until May 2 after defense attorney Paula Canny asked for more time to prepare.

    Canny told reporters after the hearing that her client also will deny the special allegation of using a knife in the crime.

    Lee, who cofounded the mobile payment service provider Cash App, was stabbed to death in the Rincon Hill neighborhood early on April 4.

    Authorities have said Momeni, 38, of Emeryville, California, and Lee knew each other and they were in a vehicle shortly before the stabbing.

    The district attorney’s office has indicated that the stabbing may have been premeditated.

    “This is a person who was in his vehicle with a kitchen knife,” San Francisco District Attorney Brooke Jenkins said earlier this month. “That’s not something most of us carry around at all times with us.”

    Canny said she believes she has evidence to support Momeni’s innocence.

    The attorney says she has seen surveillance videos in the case but is still awaiting police reports and the full autopsy report. “I don’t think you can see anything” in the video, Canny said.

    Jenkins said Tuesday autopsy reports typically take about 60 days and, in this case, the report is not yet ready.

    “We believe that we have sufficient evidence to prove beyond a reasonable doubt that Mr. Momeni murdered Bob Lee,” Jenkins said.

    Canny told station KNTV nearly two weeks ago that there is a “much greater back story” than what has been disclosed.

    California Secretary of State records indicate that Momeni has been the owner of an IT business. He has been held without bail since his arrest nearly two weeks ago.

    Canny said she believes her client is not a danger to the community or a flight risk and will push for bail to be set. Jenkins disagreed. “Certainly somebody that we believe committed murder is an extreme threat to public safety.”

    About 20 of Momeni’s family members, including his two teenage children, were in court for the hearing.

    Documents from the district attorney’s office have laid out what authorities say preceded the stabbing.

    A motion to detain document cites a witness interviewed by police and security camera footage, offering a detailed timeline of where Lee and Momeni were.

    A witness, described as a close friend of Lee’s, said he went over to an apartment after being invited by Lee on April 3, where Lee was drinking with a woman later identified as Momeni’s sister, the document states.

    The witness told police the woman was married but her “relationship was possibly in jeopardy,” and the witness was unsure whether the woman and Lee had an intimate relationship, according to the document. Lee later told the witness that they were going to go to his hotel room, where he invited the woman but she declined.

    While at the hotel room, the witness said Lee was having a conversation with Momeni, which involved Momeni saying he was picking up his sister from the apartment Lee and the witness were previously at, according to the document. Momeni asked Lee “whether his sister was doing drugs or anything inappropriate,” the document states. Lee had told Momeni nothing inappropriate happened, according to the document.

    After the conversation with Momeni, Lee and the witness went to Lee’s apartment until about 12:30 a.m. on April 4, when Lee left, the document says.

    Surveillance footage shows Momeni arriving at his sister’s apartment building in a white BMW around 8:30 p.m. on April 3, and later shows Lee entering the building around 12:39 a.m. on April 4. A little after 2 a.m., security footage shows Lee and Momeni entering an elevator together and getting into Momeni’s BMW. Additional footage from the area shows the two driving in the car together.

    Video then shows the BMW drive to a “dark and secluded area” on Main Street, just out of view for the video to see the interaction between the two men, per the document.

    Eventually, the two subjects, who are unidentifiable by their faces but seem to be wearing the same clothing, appear back in frame. After about five minutes, the subject wearing a white-colored top, consistent with what Momeni appeared to be wearing, “suddenly move(s) toward the other subject,” the document says. The two subjects then separate.

    The subject in dark-colored clothing, who authorities believe to be Lee, walks northbound, while the subject in the light-colored clothing walks south and stops along a fence, where a knife was ultimately recovered, the document says. The BMW then “leaves at a high rate of speed,” the document states.

    An autopsy later found Lee was “stabbed three separate times, once in the hip and twice in the chest,” according to the documents. One of the stab wounds “directly penetrated” Lee’s heart, causing his death.

    A kitchen knife was found near the scene, District Attorney Jenkins said in a news conference, adding the department had “proof beyond a reasonable doubt that (Momeni) committed murder.”

    On April 11, investigators found a text message from Momeni’s sister to Lee that showed the sister checking in on Lee, according to the motion to detain document. The text message, per the document, stated: “Just wanted to make sure your doing ok Cause I know nima came wayyyyyy down hard on you And thank you for being such a classy man handling it with class.”

    Meanwhile, additional details in an August 2022 incident involving a woman and Momeni were made available in a police report, the San Francisco Chronicle reported Monday.

    Police in Emeryville cited and released Momeni on a misdemeanor battery charge after a woman reported he attacked her, the newspaper reported, citing documents obtained in a public records request. CNN has requested the documents and reached out to Emeryville police.

    The woman, whose name was redacted from the report, and Momeni reportedly got into an argument the afternoon of August 1, 2022, according to the police report.

    Momeni denied the allegation when questioned by responding officers.

    The woman told police that Momeni was prone to behavior shifts, the Chronicle reported, telling them that “one minute he will be fine and the next he will go off for no reason.”

    In a statement to CNN on Monday, Momeni’s attorney Canny said, “It is only a police report.”

    “There was no arrest. There was no case filed – the Alameda County District Attorney refused to prosecute,” she said.

    The Alameda County District Attorney’s office confirmed to CNN last week it did not file charges but declined to say why or give more detail.

    In the police report, the woman said she met Momeni a week earlier and he allowed her to stay on his couch in exchange for cleaning the residence, the Chronicle says, adding she told officers that she and Momeni were not dating.

    The woman told police that earlier in the day, she had been in the loft’s kitchen when Momeni came downstairs and yelled for her to collect her belongings and leave, the Chronicle reports.

    “Momeni forcefully grabbed her right upper arm and her right side waist area,” Officer Johnson wrote in the report, according to the Chronicle. “He then pushed her against a counter.”

    He denied the allegation to police, according to the newspaper, and a roommate told police that he didn’t see violence and that the woman appeared to be the aggressor.

    Momeni told officers he wanted to pursue charges against the woman for pushing him the day before when they had also argued, the report says, according to the Chronicle.

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  • Japan’s largest port hit with ransomware attack | CNN Business

    Japan’s largest port hit with ransomware attack | CNN Business

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    New York
    CNN
     — 

    Japan’s busiest shipping port said Thursday it would resume operations after a ransomware attack prevented the port from receiving shipping containers for two days.

    The expected restoration of the Port of Nagoya, a hub for car exports and an engine of the Japanese economy, will ease concerns about any wider economic fallout from the ransomware attack.

    The hacking incident began Tuesday when the computer system that handles shipping containers was knocked offline, according to a statement from the Nagoya Harbor Transportation Association. The hack forced the port to stop handling shipping containers that came to the terminal by trailer, the association said.

    Ransomware is a type of malicious software that typically locks the computers of a victim organization so that hackers can demand payment.

    This is the first reported ransomware attack on a Japanese port, and the incident has “created great concerns over the impact on the local economy and supply chain including the auto industry,” Mihoko Matsubara, chief cybersecurity strategist at NTT Corporation, a Japanese telecom firm, told CNN.

    Japanese media reported that LockBit, a type of ransomware linked with Russian-speaking hackers, was used in the hack.

    The LockBit cybercriminal group has been prolific in recent weeks, claiming Taiwanese semiconductor giant TSMC as a victim last week (TSMC said one of its hardware suppliers was hacked but the incident had no impact on TSMC’s business operations.)

    As of midday Thursday in Japan, there was no claim of responsibility for the Port of Nagoya ransomware attack from the LockBit group on their dark-web site.

    It was unclear if the Port of Nagoya received a ransom demand. CNN was unable to reach a spokesperson for the port association.

    Japanese critical infrastructure operators should drill for cyberattacks on their supply chains and have a response plan in place, given threats from both cybercriminals and state-backed hackers, Matsubara told CNN.

    Though this may be a first for Japan, ransomware and related hacks have hit ports in other countries.

    In 2017, malicious software allegedly unleashed by the Russian military on Ukraine spread around the world and disrupted operations at shipping giant Maersk, coasting the company an estimated $300 million.

    — CNN’s Mayumi Maruyama contributed to this report

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  • UK blocks Microsoft takeover of Activision Blizzard | CNN Business

    UK blocks Microsoft takeover of Activision Blizzard | CNN Business

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    London
    CNN
     — 

    The UK antitrust regulator has blocked Microsoft’s $69 billion purchase of Activision Blizzard, thwarting one of the tech industry’s biggest deals over concerns it will stifle competition in cloud gaming.

    The Competition and Markets Authority said in a statement Wednesday that it was worried the deal would lead to “reduced innovation and less choice for UK gamers over the years to come.”

    The acquisition would make Microsoft

    (MSFT)
    “even stronger” in cloud gaming, a market in which it already holds a 60%-70% share globally, the regulator added.

    Activision Blizzard is one of the world’s biggest video game developers, producing games such as “Call of Duty,” “World of Warcraft,” “Diablo” and “Overwatch.” Microsoft, which sells the Xbox gaming console, offers a video game subscription service called Xbox Game Pass, as well as a cloud-based video game streaming service.

    The deal to combine the businesses has been met with growing opposition by antitrust regulators worldwide. In December, the US Federal Trade Commission sued to block the takeover over similar competition concerns. A hearing is scheduled for August. The European Union is also evaluating the transaction

    Microsoft could seek to make Activision’s games exclusive to its own platforms and then increase the cost of a Game Pass subscription, the Competition and Markets Authority said.

    “The cloud allows UK gamers to avoid buying expensive gaming consoles and PCs and gives them much more flexibility and choice as to how they play. Allowing Microsoft to take such a strong position in the cloud gaming market just as it begins to grow rapidly would risk undermining the innovation that is crucial to the development of these opportunities,” it added.

    “The evidence available… indicates that, absent the merger, Activision would start providing games via cloud platforms in the foreseeable future.”

    Both companies plan to appeal the decision. “Alongside Microsoft, we can and will contest this decision, and we’ve already begun the work to appeal to the UK Competition Appeals Tribunal,” Activision Blizzard CEO Bobby Kotick said in a statement.

    Microsoft President Brad Smith added: “This decision appears to reflect a flawed understanding of the market and the way the relevant cloud technology actually works.”

    The Competition and Markets Authority, which launched an in-depth review of the blockbuster deal in September, said Microsoft’s proposed remedies to its concerns had “significant shortcomings.”

    “Their proposals… would have replaced competition with ineffective regulation in a new and dynamic market,” explained Martin Coleman, chair of the independent panel of experts conducting the investigation.

    “Microsoft already enjoys a powerful position and head start over other competitors in cloud gaming, and this deal would strengthen that advantage, giving it the ability to undermine new and innovative competitors,” Coleman continued. “Cloud gaming needs a free, competitive market to drive innovation and choice.”

    The UK cloud gaming market is expected to be worth up to £1 billion ($1.2 billion) by 2026, around 9% of the global market, according to the Competition and Markets Authority.

    -— Josh du Lac and Brian Fung contributed reporting.

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  • This could be Apple’s biggest product launch since the Apple Watch | CNN Business

    This could be Apple’s biggest product launch since the Apple Watch | CNN Business

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    CNN
     — 

    Apple may be just one day away from unveiling its most ambitious new hardware product in years.

    At its Worldwide Developers Conference, which kicks off Monday at its Cupertino, California, campus, Apple

    (AAPL)
    is widely expected to introduce a “mixed reality” headset that offers both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world.

    The highly anticipated release of an AR/VR headset would be Apple’s biggest hardware product launch since the debut of the Apple Watch in 2015. It could signal a new era for the company and potentially revolutionize how millions interact with computers and the world around them.

    But the headset is just one of many announcements expected at the developers event. Apple will also show off a long list of software updates that will shape how people use its most popular devices, including the iPhone and Apple Watch.

    Apple may also tease how it plans to incorporate AI into more of its products and services, and keep pace with a renewed arms race over the technology in Silicon Valley.

    The event will be livestreamed on Apple’s website and YouTube. It is set to start at 10:00 a.m. PT/1:00 p.m. ET.

    Here’s a closer look at what to expect:

    For years, Apple CEO Tim Cook has expressed interest in augmented reality. Now Apple finally appears ready to show off what it’s been working on.

    According to Bloomberg, the new headset, which could be called Reality One or Reality Pro, will have an iOS-like interface, display immersive video and include cameras and sensors to allow users to control it via their hands, eye movements and with Siri. The device is also rumored to have an outward-facing display that will show eye movements and facial expressions, allowing onlookers to interact with the person wearing the headset without feeling as though they’re talking to a robot.

    Apple’s new headset is expected to pack apps for gaming, fitness and meditation, and offer access to iOS apps such as Messages, FaceTime and Safari, according to Bloomberg. With the FaceTime option, for example, the headset will “render a user’s face and full body in virtual reality,” to create the feeling that both are “in the same room.”

    The decision to unveil it at WWDC suggests Apple wants to encourage developers to build apps and experiences for the product in order to make it more compelling for customers and worth the hefty price tag.

    The company is reportedly considering a $3,000 price tag for the device, far more than most of its products and testing potential buyers at a time of lingering uncertainty in the global economy. Other tech companies have struggled to find mainstream traction for headsets. And in the years that Apple has been rumored to be working on the product, the tech community has shifted its focus from VR to another buzzy technology: artificial intelligence.

    But if any company can prove skeptics wrong, it’s Apple. The company’s entry into the market combined with its vast customer base has the potential to breathe new life into the world of headsets.

    A mixed reality headset may not be the only piece of hardware to get stage time this year.

    Apple is expected to launch a new 15-inch MacBook Air packing the company’s M2 processor. The current size of the MacBook Air is 13 inches.

    Previously, users who wanted a larger-sized Apple laptop would need to buy a higher-end MacBook Pro.

    Considering WWDC is traditionally a software event, Apple executives will likely spend much of the time highlighting the changes and upgrades coming to its next-generation mobile operating systems, iOS 17 and iPadOS 17.

    While last year’s updates included a major design overhaul of the lock screen and iMessage, only minor changes are expected this year.

    With iOS 17, Apple is expected to double down on its efforts around health tracking by adding the ability to monitor everything from a user’s mood to keeping tabs on how their vision may change over time. According to the Wall Street Journal, Apple will also launch a journaling app not only as a way for users to log their thoughts but also activity levels, which can then be analyzed to reveal how much time someone spends at home or out of the house.

    The new iOS 17 is also said to get a lock screen refresh: When positioned in horizontal mode, the display will highlight widgets tied to the calendar, weather and other apps, serving as a digital hub. (iPadOS 17 is also expected to get some of the same lock screen capabilities and health features.)

    Other anticipated upgrades include an Apple Watch OS update that would focus on quick glances at widgets, and more details about its next-generation CarPlay platform, which it initially teased last year.

    While much of the focus of the event may be on VR, Apple may also attempt to show how it’s keeping pace with Silicon Valley’s current obsession: artificial intelligence.

    Apple reportedly plans to preview an AI-powered digital coaching service, which will encourage people to exercise and improve their sleeping and eating habits. It’s unclear how it could work, but the effort comes at a time when Big Tech companies are racing to introduce AI-powered technologies in the wake of ChatGPT’s viral success.

    Apple may also demo and expand on some of its recently teased accessibility tools for the iPhone and iPad, including a feature that promises to replicate a user’s voice for phone calls after only 15 minutes of training.

    Most of the other Big Tech companies have recently outlined their AI strategies. This event may be Apple’s chance to do the same.

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  • Meta could become even more dominant in social media with Threads | CNN Business

    Meta could become even more dominant in social media with Threads | CNN Business

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    Washington
    CNN
     — 

    In less than 48 hours, Meta’s Twitter rival Threads has surpassed 70 million sign-ups, upended the social media landscape and appears to have rattled Twitter enough that it is now threatening legal action against Meta.

    But even as users signed up for Threads in droves, with some clearly eager to flee the chaos of Elon Musk’s Twitter, the sudden success of Meta’s app could raise a new set of concerns.

    Meta has long been criticized for its market dominance, and for allegedly trying to choke off competition by copying and killing rival applications. Now, some competition experts and even some Threads users worry that if the new app’s traction continues, it may simply lead to the accumulation of even more power and dominance for Meta and its CEO Mark Zuckerberg.

    “The prospect of total monopoly by Meta, yikes,” wrote one user. “It’s a real problem for society when a few dozen people and companies own every single thing so that no alternative paradigms can exist that they don’t co-opt from the cradle,” replied another.

    Twitter had always been much smaller than Meta’s platforms, but it had an outsized influence in tech, media and politics. As Twitter faltered under Musk, though, a cottage industry emerged of smaller apps trying to capture some of its magic. Now more than any of them, Meta seems best positioned to claim the crown.

    Threads’ blockbuster launch this week highlights the uncomfortable reality of the modern digital economy: To potentially beat some of the biggest players in the industry, you might have to be a giant yourself.

    The overnight success of Threads is a testament both to the dissatisfaction with Musk’s ownership of Twitter and to the unique power and reach of one of Meta’s most important properties: Instagram.

    Instagram has more than two billion users, far more than the 238 million users Twitter reported having in the months before Musk took over. When new users sign up for Threads, which they do using an Instagram account, the app prompts them to follow all of their existing Instagram contacts with a single tap. It’s optional, but is easy to accept, and it takes a conscious decision to decline.

    By promoting Threads through Instagram, and by sharing Instagram user data with Threads to let people instantly recreate their social networks, Meta has significantly greased the onboarding process. That frictionless experience has allowed Threads to leapfrog what’s known in the industry as the “cold start” problem, in which a new platform struggles to gain new users because there are no other users there to attract them.

    Thanks to the Instagram integration, “that biggest problem, the chicken-egg problem, has been solved from the jump,” Reddit co-founder and venture investor Alexis Ohanian said in a video Thursday (posted, naturally, on Threads).

    That Threads appeared to clear that hurdle easily, Ohanian said, makes him “bullish” on the new app.

    But that same innovation that made signing up so many users so quickly may raise competition concerns, particularly in Europe where new antitrust rules for digital platforms are set to go into effect in a matter of months.

    “From a competition perspective this can be problematic because Meta can use it to leverage its market power and raise barriers to entry, as other rivals would not have the customer base Meta has via Instagram,” said Agustin Reyna, director of legal and economic affairs at the Brussels-based consumer advocacy organization BEUC.

    Under the EU’s Digital Markets Act (DMA), “digital gatekeepers” — a term that’s expected to cover Meta and/or its subsidiaries — will be prohibited from combining a user’s data from multiple platforms without consent, Reyna said. Another restriction forbids requiring users to sign up for one platform as a condition of using another.

    Instagram CEO Adam Mosseri appeared to acknowledge those issues this week in an interview with The Verge. Threads won’t be launching in the EU for now, he said, because of “complexities with complying with some of the laws coming into effect next year” — a statement The Verge suggested was a reference to the DMA.

    The DMA was passed specifically to deal with the antitrust concerns raised by large tech platforms. That Threads apparently cannot (yet) comply with rules designed to protect competition underscores uncertainty about the app’s potential competitive impact.

    Meta’s approach to Threads could also revive longstanding criticisms about the company’s alleged practice of copying and killing rivals, particularly as Twitter has warned Meta it may sue over claims of trade secret theft (an allegation Meta denies).

    The issue isn’t limited to the realm of social media. As the world races to develop artificial intelligence, Threads represents a huge new opportunity for Meta to gather training data for its own AI technology, in a way that could help it catch up to industry leaders such as OpenAI and Google. That could complicate any attempt at a comprehensive analysis of what Threads means for competition in tech.

    Part of what makes the debate so complicated is Threads’ seemingly very real threat to Twitter.

    If Threads puts pressure on Twitter to improve its service, that is a form of competition between apps, said Geoffrey Manne, founder of the Portland, Oregon-based International Center for Law and Economics.

    But, he added, if it leads to a concentration of power in the social media industry more broadly, it could mean a reduction in competition overall. It all depends on how you define the market.

    “I’m inclined to say it does both simultaneously, and the ultimate consequences aren’t so clear,” Manne said.

    Rather than viewing it through the lens of a social media market, one helpful way to look at the issue is from the perspective of the advertising market, he said. It’s possible that once Threads introduces advertising — which Zuckerberg has said won’t happen until the app has increased to significant scale — Threads simply reinforces Meta’s advertising market power, Manne said. That could lead to further antitrust scrutiny for Meta even if the question about competition in social media is ambiguous.

    Jeff Blattner, a former DOJ antitrust official, said it can only benefit consumers to have Threads as a rival to Twitter.

    “Two platforms run by maniac billionaires are better than one,” he wrote on Threads — though if Threads is so successful as to effectively knock out Twitter altogether, then in some ways the original question about Meta’s dominance will still stand.

    Threads has one thing going for it that may nip any competition concerns in the bud: A commitment to integrate with the same open protocols used by other distributed social media alternatives, such as Mastodon.

    That would give users the option to migrate their accounts, along with all their follower data intact, to a rival like Mastodon that isn’t controlled by Meta.

    While that interoperability isn’t available yet, Mosseri has repeatedly highlighted it as a priority on his to-do list.

    When and if it happens, that could be a significant step. What may appear now as an audience grab by Meta could someday wind up being how millions of people were onboarded to a massive, decentralized social networking infrastructure that is not controlled by any single company, individual or organization.

    “This is why we think interoperability requirements are so important,” said Charlotte Slaiman, a competition expert at the Washington-based consumer group Public Knowledge. If users could port their entire social graph from one rival to another whenever they wanted, she said, “we could have more fair competition based on the quality of the product, not just incumbency advantage.”

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  • Twitter’s former CEO has a new app that looks a lot like Twitter | CNN Business

    Twitter’s former CEO has a new app that looks a lot like Twitter | CNN Business

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    CNN
     — 

    The buzzy new social media app of the moment looks so much like Twitter it’s almost hard to distinguish the two. The profiles, timelines and colors are nearly identical. Even the creator is the same.

    But under the hood, Bluesky, developed by Twitter co-founder and former CEO Jack Dorsey, is vastly different.

    The app, which launched in a closed beta on iOS in February and on Android this month, runs on a decentralized network which provides users with more control over how the service is run, data is stored, and content is moderated.

    In recent days, it’s gained traction among journalists, politicians and celebrities, from Democratic Rep. Alexandria Ocasio-Cortez to model Chrissy Teigan and the 90s band Eve 6.

    Here’s what you should know:

    Bluesky calls itself “a new social network for microblogging.” With the app, users can post and follow short updates on a timeline, just as they would on Twitter, though with some differences. There are currently no hashtags – a central feature on Twitter – and no direct messages.

    Bluesky was formed independently of Twitter while Dorsey was serving as CEO but it was funded by the company until it became an independent organization in February 2022. In a tweet introducing the idea in 2019, Dorsey said it also plans to “build an open community around it, inclusive of companies & organizations, researchers, civil society leaders,” but warned “this isn’t going to happen overnight.”

    In a tweet last year, Dorsey said the “biggest issue and my biggest regret is that [Twitter] became a company.” He later clarified that if a service was a protocol it “can’t be owned by a state, or company.”

    If the idea of a decentralized social network sounds familiar, it’s likely because of Mastodon, another Twitter alternative that also gained attention late last year.

    Like Mastodon, Bluesky appeals to a number of Twitter users who are frustrated with the direction of the platform under owner Elon Musk. In the six months since Musk took over Twitter, he has made a number of controversial changes to its features and policies, including the removal of blue check marks from prominent users.

    Some of the same high-profile users now testing out Bluesky have also been openly critical of Musk’s moves at Twitter.

    According to data.ai, the company formerly known as App Annie, Bluesky has been downloaded more than 375,000 times from the Apple App Store and the waitlist continues to be flooded with signup requests. On the Google Play Store, Bluesky is described as having been downloaded more than 100,000 times. (By comparison, Twitter reported having more than 200 million monetizable daily active users last year before Musk completed his acquisition.)

    Bluesky did not immediately respond to a request for comment.

    It’s unclear if Bluesky has staying power or will lose steam as Mastodon did. But Mark Bartholomew, a professor at the University at Buffalo School of Law who writes about online privacy, said the early shift toward Bluesky is a positive one, as it gives social media users more choice over where they spend their time.

    “Competition might actually help users find the product features they want, like greater privacy protection, portability, and more significant content moderation,” he said. “Social media platforms have features that users dislike but they still feel like they must accept them to just be in the online space where everyone else is.”

    All it took, he said, was Musk taking stepsto sabotage his own platform.”

    For now, Bluesky is invite-only as it ramps up support for the implementation of its network. Existing users get one invite code to share with someone for every two weeks they’re on the app. Not surprisingly, the sense of exclusivity has only added to the excitement of joining Bluesky.

    As Eve 6 wrote on Twitter: “Bluesky invite codes are the new blue check.”

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  • I tried Apple’s new headset. Here’s what it’s like to use | CNN Business

    I tried Apple’s new headset. Here’s what it’s like to use | CNN Business

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    CNN
     — 

    It’s rare to find a new technology that feels groundbreaking. But last night, while sitting on a couch in a private demo room at Apple’s campus wearing its newly announced Vision Pro mixed reality headset, it felt like I’d seen the future — or at least an early and very pricey prototype of it.

    In the demo, which lasted 30 minutes, a virtual butterfly landed on my finger; a dinosaur with detailed scales tried to bite me; and I stood inches away from Alicia Keys’ piano as she serenaded me in a recording studio. When a small bear cub swam by me on a quiet lake during another immersive video, it felt so real that it reminded me of an experience with a loved one who recently passed away. I couldn’t wipe the tears inside my headset.

    Apple unveiled the headset, its most ambitious and riskiest new hardware offering in years, at a developer event earlier in the day. The headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. At the event, Apple CEO Tim Cook touted the Vision Pro as a “revolutionary product,” with the potential to change how users interact with technology, each other and the world around them. He called it “the first product you look through, not at.”

    But it’s clearly a work in progress. The apps and experiences remain limited; users must stay tethered to a battery pack the size of an iPhone with just two hours of battery life; and the first minutes using the device can be off-putting. Apple also plans to charge $3,499 for the device when it goes on sale early next year – more than had been rumored and far more than other headsets on the market that have previously struggled to gain wide adoption.

    With its loyal following and impressive track record on hardware, Apple may be able to convince developers, early adopters and some enterprise customers to pay up for the device. But if it wants to attract a more mainstream audience, it will need a “killer app,” as the industry often refers to it -— or several.

    Based on my demo, Apple still has a long way to go, but it’s off to a compelling start.

    Hours after the keynote event, I arrived at a building on Apple’s sprawling Cupertino, California, campus specifically constructed to stage demos and briefings for the new headset.

    I was met by an Apple employee who scanned my face to help customize the fit of the headset. Then I entered a small room where an optometrist asked if I wore glasses or corrective lenses. I had gotten Lasik surgery years ago, but others around me had their glasses scanned so the headset could present their specific prescription. It’s an incredible feat that differentiates Apple from competitors and ensures no frames need to be squeezed into the headset. But it’s unclear how the company plans to handle this process at scale if millions buy the device.

    The initial setup process was somewhat unpleasant: I felt a little nauseous and claustrophobic as I adjusted to the device. It tracked my eyes, scanned my hands and mapped the room to better tailor the augmented reality experience.

    But Apple has also taken steps to reduce the motion sickness problem that has plagued other headsets. The headset uses an R1 processor, a custom chip that cuts down on the latency issue found in similar products that can result in nausea.

    As many viewers were quick to point out on Monday, the headset itself looks like a pair of designer ski goggles. It features a soft adjustable strap on the top, a “digital crown” on the back – a bigger version than what you’d find on an Apple Watch – and another digital crown on the top that serves as a kind of home button. There’s also a wire connecting to an external battery pack.

    The headset itself felt light enough in the beginning, but even with Apple’s considerable design chops, I never shook the idea that there was a computer on my face. Fortunately, unlike other computing products, the headset did remain cool on my face throughout the experience, thanks largely to a quiet fan and airflow running through the system

    Unlike other headsets, the new mixed reality headset also displays the eyes of its users on the outside, so “you’re never isolated from the people around you, you can see them and they can see you,” Alan Dye, vice president of human interface, said during the keynote.

    Sadly, I never got to see how my own eyes or anyone else’s looked through the headset during the demo.

    After putting on the device, I saw an iOS-like interface. I could easily hop in and out of apps, such as Messages, FaceTime, Safari and Photos, using just my eye movements and touching my thumb and pointer finger together to act as the “select” button. This was more intuitive than expected and worked even when my hands rested on my lap.

    Some app experiences were better than others, however. It was beautiful to see images in the Photos app presented before me in a larger than life manner, but it’s hard to imagine feeling the need to do this often on a couch back home. Vision Pro also offers a spatial photo option, which lets users view images and videos in 3D so you feel like you’re directly in the scene. Again, cool but unnecessary.

    During another demo, an Apple employee wearing a Vision Pro headset FaceTimed me from the other side of campus. Her “persona” – a digital representation which did not show her wearing the Vision Pro – appeared in front of me as we chatted about the event earlier in the day. She seemed real but it was clear she was not; she was a sort of pseudo-human. (Apple did not scan my face to create my own persona, which would otherwise be done through its OpticID security feature during the setup phase.)

    The Apple employee then shared a virtual whiteboard – dragging, dropping and highlighting interior design images. Cook has focused on AR’s potential to foster collaboration, and it’s clear how this tool could be used in meetings to fulfill that promise. What’s less clear is why most employers would spend $3,499 per device per employee to make this happen rather than simply use Zoom.

    Like so much else about the product unveiling, this pitch felt mistimed. Earlier in the pandemic, more people might have jumped at the chance to create these virtual experiences while we worked and socialized almost entirely from home. Now, with more employees back in the office and companies looking to cut costs amid broader economic uncertainty, the justification for this pricey device seemed less clear.

    The real magic of the Vision Pro, however, is in the immersive videos. Watching an underwater scene from Avatar 2 in 3D, for example, was surreal, seemingly placing me right in the ocean with these fictional creatures. It’s easy to imagine buy-in from Hollywood filmmakers to create experiences just for the headset.

    Apple is also uniquely positioned here to supercharge the device with these experiences. It has close relationships in the entertainment industry, including with former Apple board member and Disney CEO Bob Iger, who announced in a pre-recorded video during the event that Disney+ will be available on the headset at launch. Apple teased new National Geographic, Marvel and ESPN experiences for the headset, too.

    Almost every new Apple product, from the iPhone to the Apple Watch, promises to use screens of varying sizes to change how we live, work and interact with the world. The Vision Pro has the potential to do all of that in an even more striking way. But unlike the first time I picked up an iPhone or a smartatch, after 30 minutes of using Vision Pro, I was very content to put it down and return to the real world.

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  • Elon Musk is the gift that keeps on giving to Mark Zuckerberg | CNN Business

    Elon Musk is the gift that keeps on giving to Mark Zuckerberg | CNN Business

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    New York
    CNN
     — 

    At the start of last year, Meta CEO Mark Zuckerberg was in the hot seat.

    Revelations from hundreds of internal company documents, known as the Facebook Papers, had drawn sharp criticism from lawmakers, users and civil society groups in late 2021 and forced company executives to appear before Congress. Zuckerberg’s plan to rebrand Facebook as Meta and pivot to the so-called metaverse was met with broad skepticism. And the company’s core ad business was under significant pressure from privacy changes made by Apple.

    But then, the attention of lawmakers, media and the tech world writ large abruptly shifted to another tech billionaire: Elon Musk.

    Musk early last year criticized Twitter, then nearly joined its board, then agreed to buy the company before launching a monthslong and ultimately unsuccessful fight to get out of the deal. The saga, which only continued after Musk completed the deal and pushed through numerous controversial changes, often dominated news cycles. In the process, it seemed to make Twitter’s rivals look better managed and draw away critical attention that might otherwise have been focused on other tech giants, including Meta, as they went through painful layoffs and suffered declines on Wall Street.

    This week, however, Zuckerberg notched his biggest win from Musk yet. After years of trying and failing to capture Twitter’s audience with copycat features, Zuckerberg is now capitalizing on Twitter’s struggles with a new app called Threads. Meta’s Twitter clone launched this week to unprecedented success, despite Meta’s history of privacy violations and enabling election meddling, not to mention longstanding concerns that the company and Zuckerberg wield too much power over the social media market.

    The app’s overnight success was a direct result of the chaos under Musk’s leadership of Twitter since last October. During that time, he has managed to anger many of the platform’s users and advertisers with his erratic statements, mass layoffs and significant changes to Twitter’s policies. While Twitter users have lamented what Musk’s ownership has meant for the platform, it may be the best thing that could have happened for Zuckerberg.

    “Musk has done one thing after another to piss off his own user base,” said Herbert Hovenkamp, a professor at the University of Pennsylvania’s Carey Law School.

    Some early Threads users even commented on the strange nature of the situation — that they would be eager to join a social network run by one billionaire whose company has faced intense public criticism simply because they were so eager to get away from another.

    “It boggles the mind,” one user posted to Threads. “I boycotted Facebook years ago and when I heard about this I joined immediately.”

    “Never used [Facebook] nor [Instagram],” another user said, adding that they had to join Instagram for the first time to gain access to Threads. “Last thing I would have EVER expected was to use any platform of Zuckerberg’s.”

    And yet, by Friday, Zuckerberg said Threads had reached 70 million user signups — amassing a user base nearly a third of the size of Twitter’s in fewer than two days for a platform that could eventually help knock out one of Facebook’s chief rivals and give a boost to Meta’s struggling ad business.

    If Musk is a boon to Zuckerberg’s fortunes, he’s an unlikely one. Zuckerberg and Musk have often been at odds over the years.

    In 2018, in the wake of Facebook’s Cambridge Analytica scandal, Musk said he had deleted the Facebook pages for his companies Tesla and SpaceX because the platform “gives me the willies.” And later that year, he also deleted his Instagram account.

    More recently, Musk has claimed that Instagram “makes people depressed” and appeared to imply that Meta was complicit in the January 6, 2021, attack on the US Capitol.

    Zuckerberg has also thrown jabs at Musk, including after a SpaceX explosion accidentally blew up a satellite that was being used by Facebook, and in a critique of his stance on artificial intelligence during a 2017 Facebook Live broadcast.

    But earlier this year, Zuckerberg also complimented Musk’s leadership of Twitter. In a podcast interview last month, Zuckerberg said that “Elon led a push early on to make Twitter a lot leaner … I think that those were generally good changes.”

    In some ways, Musk’s moves at Twitter may have given Zuckerberg and Meta — as well as other tech companies — cover to take similar actions without as much criticism. Meta announced it would eliminate more than 20,000 employees over two rounds of layoffs, marking the largest cuts in its history. But Meta came off looking responsible compared to Twitter’s mass layoffs by handling the cuts professionally and providing more robust severance.

    After Musk restored the account of former President Donald Trump following a two-year suspension that began after the January 6 attack, Twitter faced criticism from civil society civic? groups who called on advertisers to boycott the platform. But Meta, along with YouTube, followed suit several months later (although those platforms cited their own risk analyses, rather than Musk’s leadership, in explaining their decisions).

    The distraction and chaos of Musk’s Twitter takeover could hardly have come at a better time for Zuckerberg and Meta.

    The social media giant’s business had a brutal year — posting its first-ever quarterly revenue decline as a public company during the June quarter, and then again in each of the two remaining quarters of the year, as it struggled with a weak online advertising market while pouring billions into its plan for the metaverse. The company lost more than $600 billion in market value during 2022.

    Now, the launch of Threads marks a huge new opportunity for Meta and Zuckerberg. Threads could be a way of getting social media users to spend even more time on Meta’s apps, especially as Facebook increasingly struggles with the perception of being a has-been platform that’s less attractive to younger users.

    Zuckerberg said on Wednesday that he hopes to eventually have more than one billion users on Threads, far more than the 238 million active users on Twitter prior to Musk’s takeover.

    Although there are no ads on the platform yet, Threads could also ultimately supplement Meta’s core advertising business. Instagram head Adam Mosseri, who oversaw the Threads launch, told The Verge in an interview about the new platform this week that, “if we make something that lots of people love and keep using, we will, I’m sure, monetize it” through advertising.

    For Musk, losing Twitter users, or having its future growth hamstrung, thanks to Threads, could mean further harm to the $44 billion investment he made to buy the social media platform — and, perhaps more importantly, to his reputation as a genius with a knack for turning around troubled companies.

    Musk appears to be trying to push back against Zuckerberg’s turn of fortune. On Wednesday, a lawyer for Musk sent a letter to Meta threatening to sue the company over the rival app, accusing it of trade secret theft through the hiring of former Twitter employees. (Meta denied the charge.)

    The Twitter-Threads battle has raised the stakes for another fight: a cage fight that Musk and Zuckerberg have spent the past several weeks planning. Zuckerberg, a regular practitioner of Brazilian jiu jitsu, appears to have the upper hand.

    But whether or not the fight ends up going forward, Zuckerberg seems to have already won.

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  • Apple’s Weather app briefly went down and rained on everyone’s morning | CNN Business

    Apple’s Weather app briefly went down and rained on everyone’s morning | CNN Business

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    New York
    CNN
     — 

    Anyone using their iPhone to check the weather on Tuesday may have had better luck just looking out the window.

    Apple’s default Weather app briefly went down for many users on Tuesday morning, showing blank screens with no data. The result: many users felt clueless about what was happening outside.

    “The Apple Weather app has been down all morning and I never imagined how much disruption that would cause,” wrote one Twitter user. Another tweeted an apparent “Top Gun” reference: “Biggest storm of the season is about to hit Fargo and the Apple weather app is down. I’m flying blind, Goose.”

    There are numerous other sources one could use to determine the weather, including various apps, websites, local news reports and, of course, one’s own eyes. But the apparent disruption from the outage highlights how reliant some have grown on certain popular applications.

    Apple confirmed the outage in a Twitter reply to a frustrated user, noting that some app users may be experiencing a “temporary outage.” The company’s

    System Status page
    also flagged the Weather app as facing an ongoing issue.

    Apple did not immediately respond to CNN’s request for comment.

    One CNN reporter saw only a handful of cities on the Weather app home screen load with full data, while most cities remained completely blank. The app usually displays information including hourly forecast, 10-day forecast, air quality index, precipitation, UV index and more.

    The app was revamped as part of the iOS 16 release in September after Apple bought popular weather service Dark Sky in 2020 and fully integrated its features into the newest operating system.

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  • FTC says Meta should be barred from monetizing data from younger users | CNN Business

    FTC says Meta should be barred from monetizing data from younger users | CNN Business

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    CNN
     — 

    The Federal Trade Commission on Wednesday accused Facebook-parent Meta of violating its landmark $5 billion privacy settlement and called for toughening up restrictions on the company, after alleging Meta has improperly shared user data with third parties and failed to protect children as it has promised.

    The proposal to update the binding 2020 settlement with Meta marks a new front in the FTC’s long-running battle with the social media company, which has included multiple lawsuits aimed at breaking up the tech giant or preventing it from growing larger.

    The FTC said Meta should be banned from monetizing data it collects from younger users. It added that the company should be barred from releasing any new features or products until a third-party auditor determines the company’s privacy policies do enough to protect users. It also called for new limitations on how Meta can use facial recognition technology.

    If approved, the sweeping proposal could threaten the future of Meta’s business, including its expansion into virtual reality.

    In a statement on Wednesday, Meta spokesman Andy Stone called the FTC proposal “a political stunt” and vowed to contest the effort.

    “Despite three years of continual engagement with the FTC around our agreement, they provided no opportunity to discuss this new, totally unprecedented theory,” Stone said. “FTC Chair Lina Khan’s insistence on using any measure – however baseless – to antagonize American business has reached a new low.”

    The FTC proposal comes as policymakers at all levels of government have increasingly blamed social media for furthering a mental health crisis among young people, prompting calls for strict regulations on how tech platforms can use the personal information of users under 18, target them with automated recommendations or seek to boost their engagement in other ways. Many of those proposals have taken the form of broad-based legislation, but the FTC proposal would represent a novel approach by amending a past consent order in connection with a single company that influences more than a billion users.

    As part of the FTC’s call for changes, the agency said Meta had misled the public about its compliance with the historic settlement that resolved allegations surrounding the Cambridge Analytica data fiasco, as well as prior agreements with the agency.

    Meta had allowed personal information to leak to apps that users of the platform were no longer using, the FTC alleged. That data sharing, the FTC claimed, contrasted with Meta’s public statements about how it cuts off a third-party app’s access to Facebook users’ information if the users stop using the third-party app for 90 days.

    The FTC also alleged that multiple coding errors in a messaging app marketed to children, Messenger Kids, allowed users to connect to “unapproved contacts” in group video calls, and that the flaws went unresolved for weeks.

    Those flaws meant parents could not control who their kids were speaking to on the app, in contrast to claims by Meta that they could, according to the FTC.

    In addition to being a breach of Meta’s prior settlements, the alleged violations surrounding Messenger Kids also ran afoul of a federal children’s privacy law known as COPPA, the FTC said, because parents were not provided an opportunity to give Meta their consent before the company collected information on their kids.

    Meta will have 30 days to respond to the proposed findings and changes, the FTC said, before the commission votes to finalize them. The FTC can unilaterally approve updates to the settlement, but Meta would have the opportunity to appeal that move in federal court, according to an agency fact sheet.

    The FTC voted 3-0 to issue the proposed findings and changes, but one commissioner, Alvaro Bedoya, questioned whether the agency has the authority to impose such sweeping restrictions on Meta in light of the alleged violations.

    In a statement, Bedoya said he was skeptical whether there was enough of a connection between Meta’s alleged harms and the proposed remedies to legally sustain a complete ban on monetizing the data of young users.

    “I look forward to hearing additional information and arguments and will consider these issues with an open mind,” Bedoya said.

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  • Russian-speaking cyber gang claims credit for hack of BBC and British Airways employee data | CNN Business

    Russian-speaking cyber gang claims credit for hack of BBC and British Airways employee data | CNN Business

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    CNN
     — 

    A group of Russian-speaking cyber criminals has claimed credit for a sweeping hack that has compromised employee data at the BBC and British Airways and left US and UK cybersecurity officials scrambling to respond.

    The hackers, known as the CLOP ransomware gang, say they have “information on hundreds of companies.” They’ve given victims until June 14 to discuss a ransom before they start publishing data from companies they claim to have hacked, according to a dark web posting seen by CNN.

    The extortion threat adds urgency to an already high-stakes security incident that has forced responses from tech firms, corporations and government agencies from the US to Canada and the UK.

    The compromise of employee data at the BBC and British Airways came via a breach of a human resources firm, Zellis, that both organizations use.

    “We are aware of a data breach at our third-party supplier, Zellis, and are working closely with them as they urgently investigate the extent of the breach,” a BBC spokesperson told CNN Wednesday. The spokesperson declined to comment on the hackers’ extortion threat.

    A British Airways spokesperson said the company had “notified those colleagues whose personal information has been compromised to provide support and advice.”

    The hackers — a well-known group whose favored malware emerged in 2019 — last week began exploiting a new flaw in a widely used file-transfer software known as MOVEit, appearing to target as many exposed organizations as they could. The opportunistic nature of the hack left a broad swath of organizations vulnerable to extortion.

    Numerous US state government agencies use the MOVEit software, but it’s unclear how many agencies, if any, have been compromised.

    The US Cybersecurity and Infrastructure Security Agency has ordered all federal civilian agencies to update the MOVEit software in light of the hack. No federal agencies have been confirmed as victims, a CISA spokesperson told CNN.

    Together with the Federal Bureau of Investigation, CISA also released advice on dealing with the CLOP hack. Progress, the US firm that owns the MoveIT software, has also urged victims to update their software packages and has issued security advice.

    CISA Executive Director for Cybersecurity Eric Goldstein said in a statement: “CISA remains in close contact with Progress Software and our partners at the FBI to understand prevalence within federal agencies and critical infrastructure.”

    But the effort to respond to the cyber attack is very much ongoing.

    The CLOP hackers are “overwhelmed with the number of victims,” according to Charles Carmakal, chief technology officer at Mandiant Consulting, a Google-owned firm that has investigated the hack. “Instead of directly reaching out to victims over email or telephone calls like in prior campaigns, they are asking victims to reach out to them via email,” he said on LinkedIn Tuesday night.

    Allan Liska, a ransomware expert at cybersecurity firm Recorded Future, also told CNN: “Unfortunately, the sensitive nature of the data often stored on MOVEit servers means there will likely be real consequences stemming from the [data theft] but it will be months before we understand the full fallout from this attack.”

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  • Meta takes aim at Twitter with new Threads app | CNN Business

    Meta takes aim at Twitter with new Threads app | CNN Business

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    London
    CNN
     — 

    The rivalry between Mark Zuckerberg and Elon Musk has just kicked up a notch.

    Zuckerberg’s Meta, which owns Facebook and Instagram, has teased a new app that is set to take on Twitter by offering a rival space for real-time conversations online.

    The app is called Threads and it is expected to go live Thursday, according to a listing in the App Store. The app appears to have many similarities to Twitter — the App Store description emphasizes conversations, as well as the potential to build a following and connect with like-minded people.

    “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” it reads.

    “Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.”

    The move by Meta comes amid a fresh bout of turmoil at Twitter, which experienced an outage over the weekend, followed by an announcement that the site had imposed temporary limits on how many tweets its users are able to read while using the app.

    Musk, the platform’s billionaire owner, said these restrictions had been applied “to address extreme levels of data scraping and system manipulation.”

    Commenting on the launch of Threads Monday, Musk tweeted: “Thank goodness they’re so sanely run,” parroting reported comments by Meta executives that appeared to take a jab at Musk’s erratic behavior.

    Since taking Twitter private in October, Musk has turned the social media platform on its head, alienating advertisers and some of its highest-profile users.

    He is now looking for ways to return the platform to growth. Twitter announced Monday that users would soon need to pay for TweetDeck, a tool that allows people to organize and easily monitor the accounts they follow.

    Twitter is also attempting to encroach on Meta’s domain.

    In May, Twitter added encrypted messaging and said calls would follow, developments that could allow the platform to compete with Facebook Messenger and WhatsApp, also owned by Meta.

    Musk and Zuckerberg’s rivalry could soon extend beyond business and into the ring. Last month, the two men discussed the possibility of a cage fight, with the Las Vegas arena that hosts the Ultimate Fighting Championship seemingly the favorite location for the match.

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  • The city without TikTok offers a window to America’s potential future | CNN Business

    The city without TikTok offers a window to America’s potential future | CNN Business

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    Hong Kong
    CNN
     — 

    Across the United States, more than 150 million people are being faced with the possibility of a new reality: life without TikTok.

    The wildly popular short-form video app has been at the center of an ongoing battle, with lawmakers calling for an outright ban, and the company portraying itself as a critical community space, educational platform and just plain fun.

    In Hong Kong, there’s no need to imagine that reality: TikTok discontinued its services there in 2020.

    Its abrupt departure was met with mixed reactions: disappointment from some users and content creators, but also relief from others who say life is better without the app’s infinite scroll.

    At the time of its exit, TikTok had a relatively modest presence in the city and was not ubiquitous like it is in the US today.

    But the varied reactions to its departure, and the way users have pivoted to other platforms or even real-life offline communities, offer Americans a glimpse into their potential TikTok-less future.

    TikTok announced its exit from Hong Kong in July 2020, a week after China imposed a controversial national security law in the city. The decision came as the app tried to distance itself from China and its Beijing-based parent company ByteDance, in the face of growing pressure in the US under the Trump administration.

    But it meant a jarring halt for creators like Shivani Dukhande, who had roughly 45,000 followers at the time the app left Hong Kong.

    Dukhande, 25, saw her account take off in early 2020 during the pandemic, with lifestyle content such as cooking and wellness videos flourishing on the platform.

    “There were a lot of new creators emerging,” she said. “We used to all collaborate together, we had a chat where we would all speak and share ideas and it created a community.”

    Momentum began to build. Companies started reaching out to Dukhande, paying for sponsored content and collaborating on ad campaigns. Brands began partnering with creators on trending “challenges” in a bid to attract young new consumers.

    “More people were joining and it was becoming such a fun thing to do,” she said. “Then, it just kind of went away one morning.”

    “If it continued, then I probably could have made enough to have quit my 9 to 5,” she said. “If I had the chance to grow, it could have been a potential career path.”

    This is one of the main arguments TikTok has made in recent weeks in the US. In March, as the company’s CEO prepared to testify before Congress, TikTok produced a docuseries highlighting American small business owners who rely on the platform for their livelihoods.

    The platform is used by nearly five million businesses in the US, TikTok said in March. And it’s set to surpass rivals: London-based research firm Omdia projected in November that TikTok’s advertising revenues will exceed the combined video ad revenues of Meta – home of Facebook and Instagram – and YouTube by 2027.

    This is partly because people are spending more time on TikTok. In the second quarter of 2022, TikTok users globally spent an average of 95 minutes per day on the app, according to data analytics firm SensorTower – nearly twice as much time as users spent on Facebook and Instagram.

    Shivani Dukhande had created videos about wellness, lifestyle, food and Hong Kong on her TikTok account.

    But in Hong Kong, other platforms have jumped in to fill the gap. Reels, Instagram’s short-form video product, with similar features as TikTok such as an endless scroll, is growing quickly – and Dukhande has gotten on board.

    She had to rebuild her audience from scratch, and now has 12,500 Instagram followers, but she feels optimistic about its growth. Still, the loss of TikTok was a “missed opportunity,” she said, and the burgeoning community of creators has largely faded from sight.

    “The amount of jobs, the amount of content creation, the amount of marketing opportunities that were there with TikTok – we sort of missed out on that whole chunk of it.”

    But for some people, TikTok’s departure was a welcome change.

    Poppy Anderson, 16, has been using TikTok since its launch in 2018. And, like many others in her generation, she would spend hours “scrolling and scrolling” – even when feeling unfulfilled.

    “It was very easy to kind of find exactly what you like on there, because the [algorithm-run] For You page kept you there,” she said. “And it’s entertaining, but you don’t really get anything from it.”

    She described TikTok as often being a toxic environment that breeds narrow thinking, herd mentality, a misguided “cancel culture” and inappropriate online behavior such as critiquing the bodies of girls and women. Even people she knew in real life began acting differently after joining the app, which strained friendships, she said.

    Martin Poon, 15, also grew weary of TikTok, but it was hard to quit.

    “Everyone was using it, so I feel like there was a sense that you have to use it, you have to be on top of things, you have to know what’s going on. And I think that was stressful to me,” he said.

    Misinformation and misogyny ran rampant on TikTok, with accounts like those of Andrew Tate, the self-styled “alpha male” recently detained in Romania on allegations of human trafficking and rape, gaining popularity among boys at Poon’s school.

    “It’s just concerning how [these accounts] have so much impact on the youth, and it has so much grip on what we think and how it affects our behavior,” said Poon – though he added that misinformation is a major problem on all social media platforms, not just TikTok.

    Experts have long worried about the impact of TikTok on young people’s mental health, with one study claiming the app may surface potentially harmful content related to suicide and eating disorders to teenagers within minutes of them creating an account.

    In response to growing pressure, TikTok recently announced a one-hour daily screentime limit for users under 18, though users will be able to turn off this default setting.

    Anderson acknowledged some positives about TikTok, like open conversations about mental health. Still, she was glad when the app became inaccessible. Falling asleep became easier without the lure of TikTok. “I didn’t have the self control to get off it on my own,” she said.

    For Poon and his friend Ava Chan, also 15, TikTok’s disappearance sparked new beginnings.

    When the app left in 2020, they were doing online classes, isolated from friends and bored at home. At the time, Instagram Reels and YouTube Shorts had yet to arrive in Hong Kong.

    “We had to figure out how to use our time other than being on TikTok,” said Chan. “For us, that was exploring our passions more.”

    For both, that came in advocating for the neurodiverse community. They launched a club at school that spreads education and awareness about neurodiversity, as well as participating in volunteer activities with neurodiverse people.

    Both said it lent them a sense of purpose, and as time went on, they saw other benefits.

    Their friends, who would previously spend time filming and watching TikToks together, began having more face-to-face conversations. They noticed peers begin exercising outdoors more, which was made easier as Covid restrictions lifted. Their mental health improved.

    Of course, being teenagers, they’re not off social media entirely and use it as a tool to promote their club – but it’s far from the previous hours of scrolling. And while they occasionally wonder what’s happening on TikTok outside Hong Kong, the allure of it is lost when nobody else around them uses it either.

    “A lot of people, they’ve just kind of forgotten about it,” said Anderson. “People move to different platforms – or just move on.”

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  • A key safety executive at TikTok is leaving as lawmakers keep pressure on the app | CNN Business

    A key safety executive at TikTok is leaving as lawmakers keep pressure on the app | CNN Business

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    New York
    CNN
     — 

    TikTok is about to lose a key safety executive as the app faces growing pressure from lawmakers and threats of a ban in the United States.

    TikTok’s Head of US Data Security Trust and Safety Eric Han is set to leave the company next week. His departure was confirmed to CNN by TikTok spokesperson Maureen Shanahan. The news was first reported Tuesday by The Verge.

    In the role, which he has held since 2019, Han led policy decisions such as those aimed at reducing the spread of dangerous challenges and cracking down on paid political posts by influencers. The position will be temporarily filled by Andy Bonillo, TikTok’s interim general manager of US data security, until a permanent replacement is found, Shanahan said.

    With the move, TikTok will lose a key safety leader at a difficult moment for the platform. US lawmakers in recent months have ramped up calls for a nationwide ban of the app over concerns that its parent company ByteDance’s connections to China could pose a national security risk to the United States.

    TikTok confirmed in March that federal officials have demanded that the app’s Chinese owners sell their stake in the social media platform, or risk facing a US ban of the app. And last month, Montana lawmakers approved legislation to ban TikTok on personal devices, which would make it the first state to do so, assuming the bill is signed by the state’s governor.

    TikTok CEO Shou Chew testified before Congress in March and attempted to reassure lawmakers about the safety of the app and the security of US users’ data.

    TikTok did not respond to a question about the reason for Han’s departure.

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  • Microsoft to pay $20 million to settle Xbox Live privacy allegations | CNN Business

    Microsoft to pay $20 million to settle Xbox Live privacy allegations | CNN Business

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    Washington
    CNN
     — 

    Microsoft will pay $20 million to settle US government allegations that the tech giant violated children’s privacy by illegally collecting their personal information through its Xbox Live gaming service.

    According to the Federal Trade Commission, Microsoft broke the law by failing to tell parents about the full breadth of information it gathered from kids under the age of 13.

    That information, the FTC said in a lawsuit filed Monday, included the fact that children may share images of themselves in their account profiles, as well as video and audio recordings of themselves, their real names and logs of their activity on the platform.

    Microsoft also allegedly kept for years the personal information of millions of people, including children, who started creating accounts with Xbox Live but who never completed the sign-up process.

    “Even when a user indicated that they were under 13, they were also asked, until late 2021, to provide additional personal information including a phone number and to agree to Microsoft’s service agreement and advertising policy, which until 2019 included a pre-checked box allowing Microsoft to send promotional messages and to share user data with advertisers,” the FTC said in a release.

    In a statement, Microsoft said: “We recently entered into a settlement with the U.S. Federal Trade Commission (FTC) to update our account creation process and resolve a data retention glitch found in our system. We are committed to complying with the order.”

    Parental settings give adults some control over what their children’s accounts show to other users. For example, Xbox Live’s default settings restrict who children can interact with on the service, the FTC said. But other default settings, the agency alleged, allow kids to access third-party games and apps with minimal friction.

    Microsoft failed to sufficiently disclose to parents what information the company was collecting from kids and how it was being used, the FTC said, alleging violations of the Children’s Online Privacy Protection Act (COPPA).

    In agreeing to settle the claims, Microsoft committed to several additional measures beyond the financial penalty.

    Microsoft agreed to delete any personal information it collects from kids if they don’t complete the account registration process. It also agreed to tell third-party game publishers when a user may be a child, effectively putting the third-party publishers on notice to comply with COPPA in handling the user’s information.

    The settlement comes as the FTC has challenged Microsoft’s $69 billion acquisition of video game giant Activision-Blizzard, a proposed deal that would turn Microsoft into the world’s third-largest game publisher and give it control over popular franchises such as “Call of Duty” and “World of Warcraft.”

    US and UK officials have alleged that Microsoft’s acquisition could give it anti-competitive control over the games industry by being able to withhold titles from rival platforms, particularly in the nascent cloud gaming sector. To address the concerns, Microsoft has struck licensing deals with other companies to ensure their customers continue to have access to Activision games following the deal’s close.

    Those concessions have convinced the European Union to approve the deal, but litigation to block the deal involving US and UK regulators remains ongoing.

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  • What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’ | CNN Business

    What is Threads? Here’s what you need to know about the potential ‘Twitter Killer’ | CNN Business

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    New York
    CNN
     — 

    Facebook-parent Meta on Wednesday officially launched its Twitter competitor, Threads, after first confirming its plans for the app just three months ago.

    Threads is already off to a strong start: the app received 30 million sign-ups as of Thursday morning, according to the company, including a large number of brands, celebrities, journalists and many other prominent accounts.

    The mood on Threads Wednesday night felt a bit like the first day of school, with early adopters rushing to try out the app and write their first posts — and some questioning whether the app could end up being the “Twitter killer.” As of Thursday morning, Threads was the top free app on Apple’s App Store and a top trending topic on Twitter.

    Threads could pose a serious threat to Twitter, which has faced backlash since Elon Musk took over the platform in October 2022 and has run it with a fly-by-the-seat-of-your-pants approach. But Twitter has become particularly vulnerable in recent days, angering users over a temporary limit on how much content users can view each day. And for Meta, Threads could further expand its empire of popular apps and provide a new platform on which to sell ads.

    Here is everything we know so far about Meta’s Threads:

    Threads is a new app from the parent company of Facebook, Instagram and WhatsApp. The platform looks a lot like Twitter, with a feed of largely text-based posts — although users can also post photos and videos — where people can have real-time conversations.

    Meta said messages posted to Threads will have a 500-character limit. Similar to Twitter, users can reply to, repost and quote others’ Threads posts. But the app also blends Instagram’s existing aesthetic and navigation system, and offers the ability to share posts from Threads directly to Instagram Stories.

    Thread accounts can also be listed as public or private. Verified Instagram accounts are automatically verified on Threads.

    “The vision for Threads is to create an option and friendly public space for conversation,” Meta CEO Mark Zuckerberg said in a Threads post following the launch. “We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.”

    Some users did experience occasional glitches and issues getting content to load in the early hours after Threads launched, but that is to be expected when millions of users are joining and using an app at once.

    Users sign up through their Instagram accounts and keep the same username, password and account name, although they can edit their bio to be unique to Threads. Users can also import the list of accounts they follow directly from Instagram, making it super easy to get up and running on the app.

    But it’s not quite so easy to leave Threads. While users can temporarily deactivate their profiles via the settings section on the app, the company says in its privacy policy that “your Threads profile can only be deleted by deleting your Instagram account.” Some users have also raised concerns about the amount of data that the Threads, like Instagram, can collect about users, including location, contacts, search history, browsing history, contact info and more, according to the Apple App Store.

    Threads is available in 100 countries and more than 30 languages via Apple’s iOS and Android, according to the company.

    Threads is just the latest platform launched in recent months in hopes of unseating Twitter as the go-to app for real-time, public conversations. But it may have the greatest chance at success.

    Many Twitter users have expressed desire for an alternative since Musk took over the platform late last year. Frequent technical issues and policy changes have sent some noteworthy Twitter users heading for the exits.

    Meta has at least one significant leg up on Twitter: the size of its existing user base. Meta is hoping to capture at least some of its more than 2 billion global active Instagram users with the new app. That’s compared to Twitter’s active user base, which is somewhere around 250 million.

    “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it,” Zuckerberg said in a Threads post. “Twitter has had the opportunity do this but hasn’t nailed it. Hopefully we will.”

    In a tweet on Thursday, Twitter’s new CEO Linda Yaccarino appeared to acknowledge the rival app’s launch, calling Twitter “irreplaceable.”

    “We’re often imitated – but the Twitter community can never be duplicated,” she said.

    Meta’s existing scale and infrastructure could play to its advantage. Whereas many of the other Twitter competitors rolled out in recent months have required users to join waitlists or receive invitations to sign up, only to have to work to recreate their network on the new site, Threads makes it remarkably easy for users to get started.

    But Instagram CEO Adam Mosseri noted in a video posted to the platform that the challenge for new social media platforms often is not getting users to sign up, but rather keeping them engaged long-term.

    In particular, Meta will have to work to prevent spam, harassment, conspiracy theories and false claims on Threads, issues that have caused many users to sour on Twitter. The new platform’s launch comes after Meta laid off more than 20,000 workers starting last November, including user experience, well-being, policy and risk analytics employees. It also comes as campaign season for the 2024 US Presidential election ramps up, with some experts warning of an incoming wave of misinformation. Meta says its Community Guidelines will apply to Threads, just like its other apps.

    For Meta, Threads could be a way of eking additional engagement time out of its massive existing user base.

    Although there are no ads on the platform just yet, Threads could also ultimately supplement Meta’s core advertising business. Meta’s ad business could use a boost after facing challenges from a broad decline in the online ad market and changes to Apple’s app privacy practices, although, if Twitter’s history is any guide, the format is unlikely to attract as many ad dollars as Meta’s other platforms.

    For Zuckerberg, though, the real draw may be in attempting to best his rival, Musk, with whom he has in recent weeks been making plans to engage in a cage fight. Perhaps winning in the battle of social networks is even better.

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  • Despite TikTok ban threat, influencers are flocking to a new app from its parent company | CNN Business

    Despite TikTok ban threat, influencers are flocking to a new app from its parent company | CNN Business

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    New York
    CNN
     — 

    In the days after TikTok’s CEO was grilled by Congress for the first time, many TikTok users began posting about an alternative platform called Lemon8, sometimes with eerily similar language.

    Multiple creators described the app as being like “if Pinterest and Instagram had a baby, with TikTok’s algorithm.” Some compared it to TikTok circa 2020 and encouraged other influencers to join the app before it grows. They also asked followers to share their Lemon8 usernames in the comments.

    As it turned out, the app wasn’t just a random alternative to TikTok. Lemon8 is a social media platform launched in the United States earlier this year by TikTok’s Chinese parent company ByteDance amid federal and state efforts to ban or restrict TikTok in the country over national security concerns.

    The similarities in the videos comparing the new service to Instagram and Pinterest, which were posted by both English and Spanish-speaking creators, raised questions about whether people were being paid to promote the new app on TikTok. But despite that speculation — and the mounting scrutiny on TikTok and ByteDance — a growing number of US users and influencers are now eagerly touting Lemon8, with its focus on photos and highly curated, informational or “aspirational” content.

    “We have to talk about TikTok’s new sister app,” a creator said in one such video.

    “I’ve seen a lot of bigger content creators that I love on it and promoting it on their Instagram stories, so I thought, ‘okay, it’s my time to hop on this bandwagon,’” said Melanie Cruz, who got her start creating content as a YouTube vlogger in high school around 2018. “I like that it’s something simple, it’s nothing too in your face … it’s not overwhelming.”

    Lemon8 has been downloaded just over one million times in the United States since it became available on US app stores in February, and had around half a million daily active US users last month, according to intelligence platform Apptopia.

    The early traction for Lemon8 hints at the whack-a-mole challenge lawmakers could face in reining in TikTok and other social media platforms. It also carries some hints of TikTok’s own rise, which was reportedly fueled in part by ByteDance spending heavily to advertise the service on rival platforms Facebook and Snapchat. This time, however, the best place to promote the next TikTok may be on TikTok itself.

    The New York Times reported last month that ByteDance had begun early marketing efforts for Lemon8 that included working with influencers. Now, some creators featured on Lemon8’s “for you” feed appear to be disclosing their work with the company using the hashtag #Lemon8Partner in their captions.

    A ByteDance company source said that Lemon8 is still in its early days and testing how to work with creators. They said ByteDance has not launched any formal marketing efforts for Lemon8, but in some cases has made deals to pay creators to post on the platform. However, they denied rumors that ByteDance had paid creators to promote the new app on TikTok.

    ByteDance has also recently listed open jobs for Lemon8 creator partnerships roles, according to postings viewed by CNN. “Lemon8 is a social media platform committed to building a diverse and inclusive community where people can discover new content and creators every day,” the job postings read.

    Lemon8’s photo-heavy focus marks a stark shift away from most of the major social apps that, following TikTok’s lead, have gone all-in on endlessly scrollable short-form videos in recent years.

    Lemon8’s homepage is a “for you” feed where users can scroll through content, similar to TikTok, but instead of videos, the feed is two columns of still images. When you click through to a post, it might be a single photo or a carousel of images. It’s also possible to post videos on the app, but they’re less popular.

    The app is heavily centered on beauty and lifestyle content — the “for you” page can be sorted into six categories including fashion, home and travel. Many of the posts feature lengthy captions, and users can also edit images to include text overlays. On top of similarities to Instagram and Pinterest, Lemon8 looks nearly identical to the Chinese app Xiaohongshu.

    Still, the app lacks some standard social platform features such as messaging and the option to tag other users in posts.

    A recent scroll through Lemon8’s “for you” page showed before-and-after photos of a botox treatment, a “no restrictions” day-long eating plan, book recommendations, black tie wedding attire tips and “10 recent girly Amazon buys I do NOT regret.”

    “It seems like people love it or hate it,” Madison Bravenec, a health coach and content creator, said of the app’s focus on aesthetics. But she added that the app’s targeted focus on certain types of content has made it easier to find a community that’s interested in the wellness content she likes to create, whereas the most popular posts on TikTok often have to appeal to a wider audience.

    Some creators say Lemon8 is filling a hole in the social media ecosystem that was left when Instagram moved to prioritize short-form video content in order to better compete with TikTok, frustrating many creators who joined the app for its original focus on photos.

    “We’re not videographers, we’re not the types of people who would like to change the ways we create content and communicate with others just because a platform is prioritizing one deliverable over the other,” said Can Ahtam, a professional photographer who joined Instagram more than a decade ago. “So all of us did feel the impact of reach being lower with the photos we were sharing [on Instagram].”

    Ahtam added: “If we were to compare them side-by-side right now, Lemon8 would have the upper hand in photos being shared.”

    Lemon8’s userbase remains a far cry from the 150 million users TikTok says it has in the United States.

    Still, in videos reviewing Lemon8, some creators have pondered whether the app could ultimately function as a replacement if TikTok were to get banned in the United States, preserving the content recommendation algorithm that helped make TikTok one of the country’s most popular apps and launched the careers of countless influencers.

    But if TikTok were to go down, Lemon8 would likely go with it, according to James Lewis, director of the strategic technologies program at the Center for Strategic and International Studies.

    “The concern is still the same, which is that ByteDance is a Chinese company subject to Chinese law,” Lewis said. “If it collects [users’ personal] information, then you’ve got the same problem.”

    TikTok, for its part, has said that its app does not pose a risk to US users, and that the Chinese government has never asked for US user data.

    The practical ramifications for creators of a TikTok (and, perhaps by extension, Lemon8) ban — if one were enacted — would still likely be months away, if not more. Lewis said he doesn’t expect any nationwide legislation to be passed before the end of this year, and it would almost certainly face legal challenges that could drag out its implementation if it did.

    By launching a new app even with TikTok in the spotlight, “ByteDance clearly doesn’t feel like they’re at risk,” Lewis said. And many creators say they’re not necessarily worried either.

    Even if TikTok and Lemon8 were banned, Cruz said, “I already have a following on all the other platforms.”

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  • Mark Zuckerberg has thoughts on Apple’s new mixed reality headset | CNN Business

    Mark Zuckerberg has thoughts on Apple’s new mixed reality headset | CNN Business

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    CNN
     — 

    Days after Apple unveiled its $3,499 mixed reality headset, Meta CEO Mark Zuckerberg appeared to take a jab at the company’s pricing and vision for the product.

    “Our device is also about being active and doing things,” Zuckerberg said at an all-hands meeting with Meta employees on Thursday, referencing its Quest VR headset line. “By contrast, every demo that [Apple] showed was a person sitting on a couch by themself. I mean, that could be the vision of the future of computing, but like, it’s not the one that I want.”

    He added that Meta’s vision for the metaverse, an immersive virtual world, is “fundamentally social.”

    The remarks were first reported by The Verge. A spokesperson for Meta later confirmed their accuracy to CNN.

    The Apple Vision Pro headset blends both virtual reality and augmented reality, a technology that overlays virtual images on live video of the real world. It represents Apple’s most ambitious and riskiest new hardware offering in years, and also pits the company against Meta, which has invested billions in VR and currently dominates the headset market.

    Last week, Zuckerberg tried to preempt the expected Apple headset announcement by teasing the Meta Quest 3. The new headset promises improved performance, new mixed-reality features and a sleeker, more comfortable design, at a more affordable price ($499).

    In his remarks to employees, Zuckerberg repeatedly focused on headset pricing.

    “We innovate to make sure that our products are as accessible and affordable to everyone as possible, and that is a core part of what we do,” Zuckerberg told his staff. At another point, Zuckerberg said Apple’s decision to invest in a high-res display and other technology under the hood meansit costs seven times more and now requires so much energy that now you need a battery and a wire attached to it to use it.”

    The two companies had a tense relationship even before Apple’s entry into the market. They have competed over news and messaging features, and their CEOs have traded jabs over data privacy and app store policies. Last February, Meta said it expected to take a $10 billion hit in 2022 from Apple’s move to limit how apps like Facebook collect data for targeted ads. But the rivalry now appears poised to reach a new level.

    In an early demo with the Vision Pro, CNN was impressed with the company’s unique approach to the device, from how it can present a users’ specific eyeglasses prescription so no frames need to be squeezed into the headset to how a custom processor cuts down on the latency, an issue found in similar products that can result in nausea. Its immersive video capabilities were also stunning.

    But the headset is clearly a work in progress. The apps and experiences remain limited; users must stay tethered to a battery pack the size of an iPhone with just two hours of battery life; and the first minutes using the device can be off-putting. Apple also plans to charge far more than other headsets on the market that have previously struggled to gain wide adoption.

    Some industry watchers expect Apple, with its impressive hardware track record, will ultimately win out in the market. But in his remarks Thursday, Zuckerberg said Apple’s approach “made me even more excited and in a lot of ways optimistic that what we’re doing matters and is going to succeed.”

    The headset wasn’t the only topic Zuckerberg addressed during the hands-on meeting. He also discussed the company’s growing focus on building generative AI into “all of our products,” as Meta and other companies race to adapt to the rise of ChatGPT.

    “We’re going to play an important and unique role in bringing these capabilities to billions of people, and in the process it’s going to touch every product we make,” Zuckerberg said in a statement shared with CNN.

    Meta recently announced it is bringing AI agents with “unique personas and skill sets” to Messenger and WhatsApp, with eventual plans to roll it out to other apps, products and even the metaverse.

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  • Tired of Elon Musk? Here are the Twitter alternatives you should know about | CNN Business

    Tired of Elon Musk? Here are the Twitter alternatives you should know about | CNN Business

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    CNN
     — 

    When Elon Musk took over Twitter in October and began upending the platform, there weren’t many viable alternatives for frustrated users. Now, there may be too many.

    A growing number of services have launched or gained traction in recent months by appealing to users who are uncomfortable with Musk’s decisions to slash Twitter’s staff, overhaul the verification process, reinstate numerous incendiary accounts and most recently impose temporary read limits on tweets.

    Bluesky, Mastodon and Spill are among the many social apps vying for users over the last several months, with services that look and feel strikingly similar to Twitter. But now this increasingly crowded marketplace may be disrupted by the most dominant social media company: Meta.

    Meta’s Twitter clone, Threads, launched Wednesday and amassed more than 70 million sign-ups as of Friday morning thanks to a decision to tie the app to Instagram. Its user base is already far more than newer rivals and puts Threads on pace to rapidly catch up to Twitter, which had 238 million active users last year before Musk took the company private.

    In interviews, some other Twitter competitors took jabs at Meta’s effort and expressed confidence in their ability to grow and maintain an audience, even if it ends up being much smaller than what Mark Zuckerberg’s company can attract.

    “Threads leans heavily on celebrities and people with large Instagram followings, and therefore risks being more of a megaphone for the established, rather than something for everyone,” Sarah Oh, a former Twitter employee and founder of rival app T2, told CNN in an email.

    Spill co-founder and CEO Alphonzo Terrell said the company is “thrilled to see so much innovation in the social space” and remains “confident in our roadmap.”

    Here’s what you should know about the current crop of services trying to take on Twitter.

    Threads is Meta’s long-anticipated answer to Twitter and the biggest threat to the social network Musk bought for $44 billion. Threads is intended to offer a space for real-time conversations online, a function that has long been Twitter’s core selling point, and it’s doing so in part by adoption many of Twitter’s most recognizable features.

    The app has already attracted a long list of celebrities, brands and other VIP users, as well as many who clearly appear to be frustrated with Musk’s Twitter. And Zuckerberg isn’t just looking to catch up to Twitter; he wants to build a service that’s far larger.

    “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it,” Zuckerberg wrote on Threads. “Hopefully we will.”

    Launched by former Twitter employees, Spill says it strives to be a “visual conversation at the speed of culture.”

    The site is visual heavy and pushes GIFs, memes and video, making it more of a destination for creative communities. Spill has also emerged as a haven for Black Twitter users and marginalized communities seeking a safe space online.

    While the traction for Threads was unique, Spill has gained recently, too. Last weekend, amid renewed chaos at Twitter over the read limits, Spill gained “hundreds of thousands of new users,” according to Terrell, the CEO.

    T2, another service created by former Twitter employees, offers a social feed of posts with 280-character limits. The key selling point that sets it apart from others is its focus on safety, according to Oh, the founder.

    “We really do want to create an experience that allows people to share what they want to share without fearing risk of things like abuse and harassment, and we feel like we’re really well positioned to deliver on that,” Oh told CNN in February.

    In a statement this week, Oh doubled down on safety as a possible differentiator with Threads as well, raising the question of whether Meta had “learned from their past mistakes” after years of scrutiny on its struggles to police its own platforms.

    Bluesky, a service backed by Twitter co-founder Jack Dorsey, looks identical to Twitter, with one key difference. The app runs on a decentralized network, which provides users more control over how the service is run, the data is stored, and the content is moderated.

    Bluesky was formed independently of Twitter while Dorsey was serving as CEO but it was funded by the company until it became an independent organization in February 2022. In a tweet introducing the idea in 2019, Dorsey said it also plans to “build an open community around it, inclusive of companies & organizations, researchers, civil society leaders,” but warned “this isn’t going to happen overnight.”

    This week, Dorsey appeared to acknowledge that the market is now flooded with “Twitter clones.”

    Also built on decentralized networks, Mastodon launched before Musk took over Twitter but skyrocketed in popularity after the acquisition.

    Mastodon lets users join a slew of different servers run by various groups and individuals, rather than one central platform controlled by a single company like Twitter or Instagram. Mastodon is also free of ads. It’s developed by a nonprofit run by Eugen Rochko, who created Mastodon in 2016.

    After joining, users pick a server, with options from general-interest servers such as mastodon.world; regional servers like sfba.social, which is aimed at people in the San Francisco Bay Area; and ones aimed at various interests (many servers review new sign-ups before approving them.)

    Launched publicly in June 2022, Cohost offers a text-based social media feed with followers, reposts, likes and comments, similar to Twitter. However, the product is chronologically based with no ads, no trending topics and no displayed interactions (think hidden like counts and follower lists).

    Part of Cohost’s goal is to create a less hostile space for open dialogue, according to the website.

    “People who hear ‘Facebook has a Twitter replacement now!’ and don’t immediately run for the hills are unlikely to be interested in anything we’re doing,” said Jae Kaplan, co-founder of anti-software software club, the company that develops cohost. “We’re in separate market niches. I doubt they’re going to do anything to try and appeal to our users, and we’re not going to do anything to try and appeal to their users.”

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