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Tag: How Success Happens Podcast

  • How WWE’s Chelsea Green’s Punched Her Way to Success | Entrepreneur

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    Some people overcome career obstacles. Other people punch obstacles in the face.

    Such is the case for WWE superstar Chelsea Green, who joined the How Success Happens podcast and shared her “follow your instincts” approach to making career decisions. Chelsea was studying kinesiology in college and aiming to become a physical therapist when she realized it wasn’t her “calling.” She thought about becoming a personal trainer, but after seeing a wrestling match—by chance—on TV, the plan changed. The drama, the athleticism, and the choreographed violence she saw on the screen immediately spoke to her: “Something triggered in my mind that is what I need to be doing,” she says.

    She enrolled in a wrestling school that happened to be just down the road, putting her on a path to wrestling stardom and being crowned the first Women’s United States Champion. “Never be afraid to try new things,” Chelsea advises, “and also don’t be afraid to say, ‘This isn’t for me, I’m going to try something else.’”

    Listen to Chelsea’s insights on ambition, resilience (i.e., finishing a match despite having freshly broken bones), and carving out her own version of success here or watch the conversation above. And check out her hard-earned success tips below. And grab a bag of ice — some of this advice hits hard.

    Three Things Chelsea Green Suggests Ditching ASAP

    Asking “What’s Next?”
    Chelsea revealed how her early career was dominated by relentless goal-setting: “I set goals, and the minute that I hit that goal, I am immediately onto the next.” This constant chase left her unable to celebrate her victories, even when she made history as the first-ever United States Women’s Champion. “I was so focused on what’s next… I couldn’t enjoy what was happening in the moment.” She has since reframed her mindset: “In wrestling, it can be here today, gone tomorrow,” and now makes a conscious effort to savor each achievement.

    Takeaway: Celebrate accomplishments as they come instead of always racing toward the next milestone.

    Doing Homework
    Chelsea’s journey was shaped by listening to her gut—even when it meant dramatic pivots. From leaving a kinesiology degree to traveling abroad and then abandoning a future as a personal trainer, she recalls: “I was on my computer doing some homework and wrestling came on TV. I just could not take my eyes off the screen. They were doing everything that I’ve ever wanted to do combined — they need to be fit and healthy, they’re dramatic, they’re doing stunts,” she remembers. That moment led her to drop out and enroll in wrestling school, launching her storied career.

    Takeaway: Trust inner signals—sometimes the opportunity meant for you appears when least expected.

    Setting a Routine
    Unlike many athletes, Chelsea avoids strict pre-show routines: “Every venue is different… I never want to rely on a routine or a schedule that’s going to get messed up.” Her philosophy is “easy breezy,” ensuring she’s always ready. She keeps the pressure in check, telling her team before matches: “Girls, in 10 minutes we’re gonna be done and on our way to bed.” She credits her success with an ability to keep things light. “Look, you’re watching me play fight in my underwear with my best friends. It’s not that serious.”

    Takeaway: Flexibility and humor can be powerful antidotes to stress—especially when stakes feel high.

    Subscribe to the How Success Happens newsletter for more great leadership tips!

    WWE | Getty Images

    Some people overcome career obstacles. Other people punch obstacles in the face.

    Such is the case for WWE superstar Chelsea Green, who joined the How Success Happens podcast and shared her “follow your instincts” approach to making career decisions. Chelsea was studying kinesiology in college and aiming to become a physical therapist when she realized it wasn’t her “calling.” She thought about becoming a personal trainer, but after seeing a wrestling match—by chance—on TV, the plan changed. The drama, the athleticism, and the choreographed violence she saw on the screen immediately spoke to her: “Something triggered in my mind that is what I need to be doing,” she says.

    She enrolled in a wrestling school that happened to be just down the road, putting her on a path to wrestling stardom and being crowned the first Women’s United States Champion. “Never be afraid to try new things,” Chelsea advises, “and also don’t be afraid to say, ‘This isn’t for me, I’m going to try something else.’”

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Dan Bova

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  • Mr. Wonderful on Quiet Firing and His Passions for Watches | Entrepreneur

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    Kevin O’Leary, also known as Mr. Wonderful, is one of the original Shark Tank sharks who, since 2009, has made the dreams of some entrepreneurs come true and sent others home in tears. The 17th season premieres in about two weeks, and if my conversation with him for our show, How Success Happens is any indication, time has not mellowed this man.

    He calls b.s. when he sees it, but he isn’t a hater. As fast as O’Leary is to declare “I’m out!” he also doesn’t hesitate to throw his full energy behind the things he loves. If you follow Mr. Wonderful on social, you know he loves watches. WORSHIPS watches. We talked about where his passion for collecting rare timepieces came from and how that obsession led to his latest venture, WonderCare, a partnership with the 1916 company.

    We also talked about the one investment his wife told him he was “out of his mind” for making (a record-setting winning $12.9 million auction bid on a basketball card,) his thoughts on management tactics, how he keeps his energy up, and the worst mistake he sees people make over and over again in entrepreneurship.

    You can watch our entire conversation above or listen here, and check out below for some truly wonderful highlights.

    Subscribe to How Success Happens to get a dose of inspiration twice a week! Apple | Spotify | YouTube

    Give the Crap a Rest

    The number one thing hurting most entrepreneurs’ ability to stay focused and energized? “Shit food,” says O’Leary. “You don’t know how bad that crap is for you until you stop eating it, and then you feel incredible.” He tells anyone he meets to try the Yuka app, which scans barcodes of packaged foods and tells you if you really want it in your body or not. He also stresses exercising your mind by doing things out of your comfort zone. “The producers of the upcoming film Marty Supreme called me and said, ‘Look, we’ve got a part in a movie for you and we’re looking for a real asshole and you’re it.’” O’Leary has never done scripted entertainment before and jumped at the challenge.

    Takeaway: If you want to stop feeling like garbage, stop eating garbage.

    Great Customer Service = Great Profits

    Responding to a listener question about maintaining margins, O’Leary offers: “Customers covet one thing more than anything, service and support. …If the minute they call you, you fix it that same day… they’re not going to quibble about the bill.” He compares this to Apple’s ecosystem: “I worked for Steve Jobs way back in the early ’90s. Not a nice guy, but he taught me so much. He said, ‘I don’t need to do market research. They don’t know what they want till I tell them what they want.’ I said, ‘Steve, you sound like such an asshole.’ But he was right. He said they want a great product with fantastic service.”

    Takeaway: Superior service commands demand—invest in happy customers, not endless discounts.

    Success Demands Resilience, Not Certainty

    Mr. Wonderful warns founders against falling in love with their own projections: “The road to success in entrepreneurship is a journey, it’s not a destination… Stuff you never saw coming at you, boom, it hits you. You need to be flexible.” He values founders who own their failures: “When you fail, it’s your fault. You screwed up. Own it and learn from it and don’t do it again. Then you get me to invest in you.”

    Takeaway: Build flexibility into your business and see failures as critical learning opportunities.

    Christopher Willard | Getty Images

    Kevin O’Leary, also known as Mr. Wonderful, is one of the original Shark Tank sharks who, since 2009, has made the dreams of some entrepreneurs come true and sent others home in tears. The 17th season premieres in about two weeks, and if my conversation with him for our show, How Success Happens is any indication, time has not mellowed this man.

    He calls b.s. when he sees it, but he isn’t a hater. As fast as O’Leary is to declare “I’m out!” he also doesn’t hesitate to throw his full energy behind the things he loves. If you follow Mr. Wonderful on social, you know he loves watches. WORSHIPS watches. We talked about where his passion for collecting rare timepieces came from and how that obsession led to his latest venture, WonderCare, a partnership with the 1916 company.

    We also talked about the one investment his wife told him he was “out of his mind” for making (a record-setting winning $12.9 million auction bid on a basketball card,) his thoughts on management tactics, how he keeps his energy up, and the worst mistake he sees people make over and over again in entrepreneurship.

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Dan Bova

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  • Psychic Medium John Edward Wants You to Trust Your Gut | Entrepreneur

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    John Edward is arguably the world’s most famous psychic medium. Actually, scratch that word “arguably.” He is the world’s most famous psychic medium. His show, Crossing Over With John Edward, was a groundbreaking series that brought conversations with people who have passed into our living rooms. He used the success of that show to build a psychic medium empire that now includes EvolvePlusTV, a platform devoted to mindfulness, astrology, and dealing with grief. And he has a new book out called Chasing Evil, which tells the intense and true story of how he helped an FBI agent solve a serial killer cold case. I read an advanced copy of it and it is wild.

    Edward joined us on the latest episode of How Success Happens, where he discussed trusting intuition, overcoming professional skepticism, and the relentless pursuit of personal growth. And he did it all with his signature combination of insightfulness and humor. Hey, just because you talk to dead people doesn’t mean you can’t be funny, too.

    You can watch our conversation above or listen to it below. And read on for three success takeaways from Edward (and from the voices on the other side who guide him.)

    Subscribe to How Success Happens to get a dose of inspiration twice a week! Apple | Spotify | YouTube

    1. Betting on Yourself—Even When It’s Scary
    John shares how he transitioned from a secure hospital administration career to pursuing his psychic calling full-time. “I felt like I was on a cliff and I was jumping off into the abyss, not knowing what was next … I’m either going to fall flat on my face or I’m going to fly,” he explains, crediting his wife’s support for giving him the courage to follow his passion.

    Takeaway: Make calculated leaps—support from people who believe in you can transform fear into achievement.

    2. Trust Your Intuition
    For John, intuition is rooted in trusting oneself. He keeps a rock on his desk that is inscribed with the word “trust” as a daily reminder. “You can rely on yourself. You can rely on your process. You can rely on your knowledge,” he says. He emphasizes that timing is crucial, and sometimes failure is just foresight out of sync with opportunity.

    Takeaway: Cultivate self-trust and revisit past ideas; timing matters as much as vision.

    3. Use Your Entire Toolkit When Facing Obstacles
    John urges entrepreneurs to use a holistic toolkit—combining intuition, numerology, astrology, and seeking specialized guidance—as the means to confront business uncertainties: “Let’s bring out all the tools … here’s the astrologer you should see, here’s the numerologist. What are the tools we could use to get rid of obstacles and blockages?” He advises to never let fear become insurmountable.

    Takeaway: Embrace a multi-dimensional approach to problem-solving; connect with experts and trust in your resilience.

    Subscribe to the How Success Happens newsletter for more great leadership tips!

    Erica Schultz

    John Edward is arguably the world’s most famous psychic medium. Actually, scratch that word “arguably.” He is the world’s most famous psychic medium. His show, Crossing Over With John Edward, was a groundbreaking series that brought conversations with people who have passed into our living rooms. He used the success of that show to build a psychic medium empire that now includes EvolvePlusTV, a platform devoted to mindfulness, astrology, and dealing with grief. And he has a new book out called Chasing Evil, which tells the intense and true story of how he helped an FBI agent solve a serial killer cold case. I read an advanced copy of it and it is wild.

    Edward joined us on the latest episode of How Success Happens, where he discussed trusting intuition, overcoming professional skepticism, and the relentless pursuit of personal growth. And he did it all with his signature combination of insightfulness and humor. Hey, just because you talk to dead people doesn’t mean you can’t be funny, too.

    You can watch our conversation above or listen to it below. And read on for three success takeaways from Edward (and from the voices on the other side who guide him.)

    The rest of this article is locked.

    Join Entrepreneur+ today for access.

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    Dan Bova

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  • Former Navy SEAL Tactic for Staying Calm | Entrepreneur

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    Usually on How Success Happens, we speak with founders and creators who use words like “battle” and “fight” as metaphors describing what it takes to build a business. But this week’s guest has lived those words quite literally.

    Former SEAL Team Two Commanding Officer Mike Hayes joined the show to discuss his journey from elite military leader to executive and author, offering practical wisdom that anyone can apply toward a fulfilling, purpose-driven career.

    Mike spent two decades as a Navy SEAL, leading a 2,000-person special operations task force in Afghanistan, serving Presidents George W. Bush and Barack Obama, and paying it forward by helping pay off mortgages for Gold Star widows through The 1162 Foundation. His newest book, Mission Driven: The Path to a Life of Purpose, channels his leadership lessons into actionable guidance for navigating doubt, building teams, and serving a cause greater than oneself.

    You can watch our conversation here or listen to it below. And read on for three success takeaways from Hayes that can apply to any industry or area of your life.

    Subscribe to How Success Happens to get a dose of inspiration twice a week! Apple | Spotify | YouTube

    1. Train Yourself to Thrive Under Stress

    Mike emphasizes that success comes from learning how to be comfortable in uncomfortable circumstances. “No SEAL that goes into a gunfight that has fear. You’re just in execution mode because you’ve been trained so well,” he says. “Whenever anything negative happens in your life, if you spend your energy on that hypothetical potential negative thing that could happen, you are spending energy and bandwidth on the hypothetical thing that hasn’t yet happened.”

    Takeaway: Spend your energy fixing problems — and capitalizing on opportunities — that are right in front of you.

    2. Invest in Your Team’s Mission, Not Just the Job

    Instead of barking orders, Mike rallies people around a shared vision. He believes true leaders define the “who” — the character and purpose that unite a group — not just the “what,” like titles or tasks. “When you converge people around that goal, then it’s not work. It’s a mission. It’s enjoyment. It’s a passion.”

    Takeaway: Strive to bring your team together around a genuine sense of purpose for longer-lasting, more meaningful success.

    3. Serve Others to Find Your Own Purpose

    For Mike, legacy means uplifting others: “Unlocking other people’s ability to be amazing and therefore unlocking the nation’s ability to be amazing.” He teaches that the best way out of personal lows is to help someone else, and that real networking is about investing in others without expectation.

    Takeaway: Whether you’re at a career crossroads or facing doubt, seek ways to serve and inspire — you’ll find strength and purpose in lifting up those around you.

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    Dan Bova

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  • Exec Who’s Launched Celebrity Brands Shares Success Tips | Entrepreneur

    Exec Who’s Launched Celebrity Brands Shares Success Tips | Entrepreneur

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    On a recent episode of How Success Happens, I spoke with Constance Schwartz-Morini, the co-founder and CEO of SMAC Entertainment, an incredible talent management firm, business incubator and production company.

    Schwartz-Morini has had an amazing career — she began at the NFL, evolved into the music business and then in 2012 combined those interests to form SMAC (sports, media and culture) with NFL legend and award-winning journalist Michael Strahan.

    I was excited to speak with Schwartz-Morini about her journey, what motivates her and how she propels her small but mighty team to “hustle like you’re broke.”

    Schwartz-Morini and her team manage some of the biggest names in the business. Deion Sanders. Erin Andrews. Tony Gonzalez. Wiz Khalifa. She has also launched several businesses under the SMAC umbrella. She and Strahan launched his eponymous lifestyle brand, which sells tailored and casual clothing for men and boys, plus a new skin and shave line. The dynamic Erin Andrews has a clothing brand, WEAR by Erin Andrews. Snoop Dogg‘s new pet line, Snoop Doggie Doggs, launched this year with Schwartz-Morini’s team leading the charge. As if that weren’t enough work, Schwartz-Morini is an incredible film and television producer, with Coach Prime (Prime Video), $100,000 Pyramid (ABC) and the new BS High (HBO) among her credits.

    Schwartz-Morini and I grew up one town apart from one another, and we bonded over our experience growing up in what some call “upstate” New York (we both know better). I hope you enjoy our conversation and get inspired by her road to success. You can listen to the whole conversation below, and here are some takeaways from our wide-ranging discussion.

    Finding her way as an entrepreneur

    Schwartz-Morini’s mom owned a flower shop in Yonkers, N.Y., and although she never thought of her mom as an entrepreneur, “those flowers got me through college,” she says. Entrepreneurship was in her blood — she just didn’t know it originally.

    After 10 years at the NFL and nearly a decade in the music business (including a career-changing stint managing Snoop Dogg), Schwartz-Morini took the entrepreneurial leap with a friend. It took encouragement from those around her who told her, “You’re such an entrepreneur,” along with a bit of a kick — she was fired from the agency at which she worked.

    “When I was looking for what my next home was, I couldn’t find the right place,” she says. “People were trying to define me and put me in a box and say, ‘You should just be in sports,’ ‘You should just be in reality TV’…or sponsorships, or brand partnerships. I was like, ‘Absolutely not.’ I can combine all this, which is what I learned over the 20 years, and create [SMAC].”

    Timestamp — 19:50

    Related: How This MLB All-Star Turned a Baseball Career Into an Entrepreneurial Journey

    “Let leaders lead”

    It’s easy for CEOs to be too hands-on. Schwartz-Morini has an eye for talent and understands the importance of simply letting leaders lead.

    She recently hired a COO to add structure and forecasting, especially to the company’s myriad of celebrity-led businesses.

    But what brings her joy is seeing former interns now running departments, including Jose Diaz, who oversees the talent management team, and Koral Chen, who manages several consumer lines.

    This new structure lends itself to rapid expansion in the next 12-18 months. Letting up-and-coming stars lead is the key to that success.

    “We’re 20 people, [but] people think we’re 200,” she says.

    Timestamp — 33:23

    Related: The Founder of CAA-Backed Celebrity Brands Discusses What Makes Companies Successful

    “Earn your way”

    It’s no secret that the sports and entertainment field is male-dominated. To Schwartz-Morini, there’s still a long way to go towards equality.

    “There’s a saying that a lot of us use. ‘If there’s no seat for you at the table, build your own damn table.’ I started building my own table,” she says. “There’s still misogyny I face all the time. If I can’t be the agent of change for the generations coming behind me, then I’ve failed…this up-and-coming generation should not have to face the obstacles that get placed still to this day.

    She also reminded our listeners that the sports and entertainment industry is filled with hard work early on. “There’s nothing wrong with starting at the bottom. You’ve got to earn your way.”

    No matter your background, “As long as you can earn your spot you should have a chance at taking it.”

    Timestamp — 39:04

    Related: How Success Happened for Nick Molnar, Co-Founder of Afterpay

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    Robert Tuchman

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  • MLB All-Star Turned Entrepreneur Shares Success Tips | Entrepreneur

    MLB All-Star Turned Entrepreneur Shares Success Tips | Entrepreneur

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    Recently on How Success Happens, I had the pleasure of interviewing two-time MLB All-Star Shawn Green, who is also the co-founder of Greenfly, a platform for gathering and distributing short-form content for the NBA, MLB, NHL, PGA and 500 other major sports organizations. Green co-founded Greenfly in 2014 and has since turned the company into a full-scale enterprise solution — which recently underwent a multimillion-dollar acquisition of Miro AI. I was curious to learn how Green took his career from professional athlete to tech entrepreneur and how the sports media landscape has developed over the decades. Here are three of the most valuable takeaways from our full conversation, which you can listen to below.

    1. Lean on others’ expertise to showcase your own

    Green’s focus on building a strong team of experts has fueled Greenfly’s growing success. In 2013, Green knew he needed a partner to make the idea of Greenfly come to life, and that’s when he turned to the now-CEO of Greenfly, Daniel Kirschner. They’ve since surrounded themselves with some of the best minds in the business, bringing together a vast array of experience from across the industry to support Greenfly’s vision. Building and expanding the team has allowed Green and Kirschner to position Greenfly as a leader in the space and create trusting relationships internally as well as with its customers.

    Timestamp — 6:15, 30:30 and 39:00

    2. Don’t be afraid to take chances

    Greenfly’s ability to acquire Miro AI was derived from its willingness to take a leap of faith early on. By having a mindset that empowers them to expand, Green and Kirschner were able to bring this acquisition to life, allowing them to deliver even more revolutionary technology to the sports industry. Acquisitions can be complex, but they saw the opportunities Miro AI would bring to enhance Greenfly’s capabilities and market position. Taking this chance has allowed Green to showcase Greenfly’s commitment to long-term growth and sustainability in the short-form content industry.

    Timestamp — 19:15 and 33:00

    3. Listen to your customers’ needs

    When Green was in the early stages of starting Greenfly, he learned it was important to listen to his existing customers’ needs. While on the journey of excitement and uncertainty of starting a company, he realized taking a customer-centric approach would help him create relationships with other sports leagues that could also benefit from Greenfly’s technology. The feedback he received from existing customers gave him valuable insight into the preferences leagues had when gathering and distributing content and how to tailor and fine-tune Greenfly’s product.

    Timestamp — 18:30

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    Robert Tuchman

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  • How Success Happened for TuneIn’s Rich Stern | Entrepreneur

    How Success Happened for TuneIn’s Rich Stern | Entrepreneur

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    This week on How Success Happens, I spoke with Rich Stern, who is the CEO of the audio streaming service TuneIn. Stern has an amazing career working with some of the most disruptive media companies. I was curious to learn how he got where he is today, so we dove into his upbringing, early startups and what drives him to success. You can listen to our full conversation below, and I’ve pulled out three key takeaways.

    Personal passion over pay

    Media played a role in Stern’s life from an early age. Growing up in the Midwest, everything he knew about the world came from media. His weekends were spent all day at the movies or watching television. It pushed him to think more expansively about the world outside of Illinois and sparked a passion for entertainment that has led him to some of the top media companies including Amazon Studios, Audible and now TuneIn, which is leading the charge on the digital transformation of radio.

    Timestamp — 17:25

    Related: The Founder of a Now-Famous Candle Brand Shares Her 3 Top Success Tips

    Challenge the status quo

    Stern worked at Amazon Studios when it was first attempting to break into the film and television business, which was a pivotal moment for both Stern and the company. He was coming from a tech and product background and knew breaking into a traditional Hollywood studio would be nearly impossible. It forced Stern to ask himself who the status quo was not serving and led him to Amazon Studios, which was willing to take a chance on him.

    At that time, Hollywood’s door was also closed to Amazon, but its approach to disrupting the status quo has since completely transformed Hollywood. Now it—along with Apple and Disney—is among the largest media companies in the world.

    Timestamp — 22:44

    Related: The CEO of Gympass Shares How It’s Solving the Crisis of Well-Being in the Workplace

    With the right people, you’ll always succeed

    When Stern joined TuneIn in 2020 during the pandemic, there were a lot of unknowns. However, as people were forced to stay home, audio experienced a huge burst. People were looking for ways to stay connected. Since then, TuneIn has undergone a massive expansion on its mission to bring radio programming to nearly every device in every corner of the globe. Stern’s job has been to foster an environment where people can come together to innovate. As it continues to reinvent radio for the digital world, TuneIn’s people have taken the role of the true architects of the company’s future.

    Timestamp — 31:58

    Related: Esports Pioneer Craig Levine Shares His 3 Best Pieces of Career Advice

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    Robert Tuchman

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  • Use Your Current Job As a Stepping Stone to Doing What You Love

    Use Your Current Job As a Stepping Stone to Doing What You Love

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    Katie Cleary always knew she was destined for bigger things. Her interest in becoming an actress drove her to move from the Midwest to Los Angeles, shortly after graduating college with a business and marketing degree. However, she also had a passion for helping animals and eventually used what she learned in the entertainment industry to further pursue her need to help save wildlife from around the world. Katie founded her charity Peace 4 Animals at a young age and went on to create the first four-legged-focused, global information channel called World Animal News.


    Katie Cleary

    This August, Katie released her second award-winning documentary, Why On Earth, featuring Clint Eastwood, which she directed and produced. The film highlights the negative effects of deforestation, illegal wildlife trafficking, and the people fighting on the ground to save these animals from extinction and is currently working on her third film about the wolves of Yellowstone Park.

    Herein the big-hearted artist details how she did it.

    Related: A Solar-Powered Florida Town Withstands Hurricane Ian

    Find your passion

    “Growing up in Chicago, my family and I would find injured wildlife such as birds that had fallen out of a nest, baby squirrels or orphaned raccoons and take them to our vet and then rehab them. When they were strong enough we would release them back into the wild. In 2012, when I started my foundation Peace 4 Animals, we focused on the protection of endangered species while working to help save all animals. The key is to make your passion your work. It’s what drives me every day. I wake up knowing that I want to make the world a better place, because of my love for this planet that we call home.”

    Find your allies

    “Surrounding myself with like-minded individuals that have a mission to pass legislation for animal protection is also very important. To create real change, you need to pass laws on a federal and state level. Teaming up with people in the film industry so as to create eye-opening documentaries has also been critically important to mainstream animal welfare on a global scale. Our first film, Give Me Shelter, premiered on Netflix in 2015 and our latest film, Why On Earth, premiered last month on streaming platforms including Apple, Amazon, and Google Play.”

    Related: 100 Women of Influence in 2022

    Find your belief system

    “My faith has really been the main factor in my success while helping me get through some difficult times. I have prayed for clarity on which direction to take and God has always shown me the right path. I am very thankful that I can use my career in entertainment as a platform for something so much greater.”

    Related: Lab-Grown Chicken Strips Could Change the Meat Industry Forever

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    Entrepreneur Staff

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  • How SOMA Breath Became a Leading Breathwork School

    How SOMA Breath Became a Leading Breathwork School

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    Opinions expressed by Entrepreneur contributors are their own.

    The founders of SOMA Breath School argue that there is a lot to learn about something as simple as breathing. Hundreds of thousands of happy students are proof they are indeed on to something with teaching people to use their breath correctly.


    SOMA Breath

    The breathwork movement is rapidly taking over the West, just as some time ago yoga infiltrated every gym and studio from megapolises to small towns. At the forefront of the movement is SOMA Breath: an online school of breathwork that started just 5 years ago and quickly rose to become one of the best-recognized names in the industry. Founded by a former pharmacist from UK Niraj Naik, SOMA Breath has reached hundreds of thousands of students around the world, certified over 2000 instructors, and headlined some of the best stages in personal development industries, such as Mindvalley or Envision festival. What is the secret to the brand’s rapid growth?

    Related: How the Leaders of Trip Tribe Wellness Grew a Business Based on Their Shared Love of Health and Travel

    Breath is a path to physical healing

    Today, various breathwork modalities are used for emotional and physical healing, and they are even being studied clinically as a form of therapy. As a founder of SOMA Breath, Naik himself is living proof of the power of the modality. In his early 30s, he was faced with ulcerative colitis: an autoimmune disease that left him with little choice between becoming a guinea pig for an untested new drug or having his colon permanently removed. Instead, life offered him an alternative path. He was initially skeptical that some simple breathing exercises would help his condition. However, in his desperation, he was willing to try anything. Imagine Naik’s surprise when lifestyle changes, combined with dedicated breathwork practice started to show true improvements in his condition. A year later, having completely recovered he was truly encouraged to study the science behind breathwork and share it with more people.

    Researchers prove breath aids emotional healing

    Loyal to his pharmaceutical background and scientific outlook on physical healing, Naik has created precise protocols that allowed many students of SOMA Breath School to use ancient breathing techniques for physical healing. Many of the school’s students are sharing other inspiring stories of physical transformation, such as the improvement of arthritis, muscular dystrophy, gut issues, and many more. Breathwork is also getting known as a tool for emotional healing. Once again, thanks to using precise protocols for its breathing techniques SOMA Breath has caught the attention of Cambridge University researchers. The research that’s currently being carried out studies the impact of the SOMA Breath technique on conditions such as anxiety and depression. A previous clinical study led by Dr. Jeff Tarrant of Neuro Meditation Institute has found that the SOMA technique helps with anxiety and depression. It has been proven to create effects similar to those achieved using psilocybin. Multiple case studies and clinical research are now an important part of SOMA Breath’s rapid growth through word of mouth.

    However, let’s get it straight, no breathwork technique is truly unique, as most of them such as shamanic breathing, rebirthing, and others derive from ancient pranayama practices described thousands of years ago by ancient yogis. So what makes SOMA Breath different?

    Related: How Success Happened for Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila

    Ancient Practice to the Sound of Modern Beats

    Our modern life requires us to move fast, make hundreds of decisions a day and stay constantly connected. We might know of the benefits of things like meditation and pranayama, but deprioritize the practice, giving space to more pressing tasks. Often, it takes a serious health challenge like Naik’s to make people question their lifestyle. And this is a challenge many in the wellness industry face. It’s not the lack of knowledge but the lack of commitment to healthy practices that keep people unhealthy. No one has the time and patience to practice breathwork as ancient yogis did. People of the 21st century need a modern way to use ancient practices that honor the rhythm of our day-to-day lives. SOMA Breath addressed this issue by integrating the rhythm into the core of its product. Unique music created by a global team of musicians is the true secret behind the “stickiness” of the practice. Students report feeling “hooked” onto the practice because of the beautiful music created by Naik himself as well as multiple artists. Taking this even further, SOMA Breath started to collaborate with some well-known DJs and music producers around the world to truly create a unique musical experience. A real modern twist to ancient techniques.

    Related: How Success Happened for Rich Kelleman, Co-Founder of Bond Pet Foods

    There is no one factor behind business success, and in the case of the rapid growth of SOMA Breath, there is a combination: the rise of interest in breathwork globally, accessibility of the practice, and the strong and dedicated team behind the scenes. However, Naik believes a lot of it boils down to creating a truly unique product. SOMA Breath’s “pharmacy” of techniques offers a winning combination of ancient wisdom, scientific backing as well as modern music that leaves people completely hooked on the practice.

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    Robert Tuchman

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  • How the Leaders of Trip Tribe Wellness Grew a Business Based on Their Shared Love of Health and Travel

    How the Leaders of Trip Tribe Wellness Grew a Business Based on Their Shared Love of Health and Travel

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    Opinions expressed by Entrepreneur contributors are their own.

    What does a former CEO of a private in-airport yoga company with a master’s degree in forensic psychology have in common with a sports and entertainment industry veteran with an MBA in marketing and strategy?


    Avery Westlund | Trip Tribe Wellness

    A shared passion for wellness and travel.

    Meet Avery Westlund and Katharine Sharpstone, two female entrepreneurs running the global retreat-planning company Trip Tribe Wellness. Founded in 2015, Trip Tribe Wellness curates custom wellness retreats around the world while providing white-glove planning services to both individual trip leaders and corporations.

    Related: Feel Awkward? Struggle to Make Friends? This Founder Wants to Fix Your Social Anxiety.

    Having once been a client leading retreats with Trip Tribe’s help, Westlund experienced firsthand the benefits offered by Trip Tribe. “I actually had the idea to found my previous business, Yoga on the Fly®, while leading a Trip Tribe retreat in Nicaragua. Having already built a wellness travel company from concept to fruition, it was a natural fit to join another company that blends my affinity for wellness, travel, and growing a business. I loved the fact that Trip Tribe Wellness handled the logistical execution of my retreats so that I was able to focus wholly on the experience of my guests. Trip Tribe Wellness took the heavy lifting off of me as the trip leader and eventually I had to join the business full-time.”

    Westlund started practicing yoga and meditation in her teens to help heal years of stress and physical breakdown from elite gymnastics and later, soccer and rowing. MA, ERYT200, ERYT500 certified and trained in anatomy, Westlund has led classes and workshops for professional athletes, anxiety and depression sufferers, veterans, and studio clients for more than a decade while living abroad throughout Europe, Central and North America, and Asia.

    As we have all learned, post-pandemic wellness continues to be more important than ever today. A 2021 Indeed Study showed that employee burnout was at an all-time high with over half (52%) of survey respondents indicating they had experienced burnout in 2021. Therefore, prioritizing one’s health and wellness has never been more important. Trip Tribe Wellness has seen huge growth firsthand as wellness leaders continue to sign up en mass to lead their own private retreats both domestically and internationally.

    Related: How to Start a ‘Million Dollar’ Morning Routine

    In addition, Westlund has been a great fit working together with Sharpstone to lead this growth. Sharpstone found an escape by taking fitness classes including yoga, pilates, kickboxing, and spin while living and working in New York City. Katharine managed intense large-scale client events for major companies throughout the United States while working at Creative Artists Agency before attending business school. Sharpstone’s focus on both the trip leader and overall guest experience has been crucial to Trip Tribe Wellness’s success.

    “What drew me to Trip Tribe Wellness was my true belief in its core product and my ability to drive and influence business decisions from day one. Avery and I bring unique and different perspectives and skill sets from our past experiences that truly complement each other. Our goal is to make wellness travel easy and hassle-free for trip leaders and guests alike, and we are able to accomplish this by leaning on each other’s strengths and backgrounds” says Sharpstone.

    The two have worked well together providing incredible growth in the business as more and more people look to take better care of themselves while having the freedom to travel again to experience beautiful destinations.

    For a list of Trip Tribe Wellness’s upcoming retreats or to see how you can lead your own retreat check out triptribe.com

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    Robert Tuchman

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  • How Success Happened for Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila

    How Success Happened for Emilia Fazzalari, Co-Founder and CEO of Cincoro Tequila

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    Opinions expressed by Entrepreneur contributors are their own.

    When asked about the initial success of Cincoro Tequila, co-founder and CEO Emilia Fazzalari says, “I credit my four teammates, my co-founders. Together it feels like we can accomplish so much, and we are.”


    Cincoro Tequila

    Calling them “teammates” makes perfect sense because they are four NBA owners, including all-time basketball great Michael Jordan of the Charlotte Hornets, Jeanie Buss of the LA Lakers, Wes Edens of the Milwaukee Bucks, and Wyc Grousbeck of the Boston Celtics. “Our group brings friendship, competitiveness, and commitment to everything we do. We love doing things for the sheer satisfaction of it. And that is how we created Cincoro.”

    Related: 20 Celebrities Who Started Alcohol Companies

    In just three years from its market introduction, Cincoro Tequila has sold 1.5 million bottles and won 23 awards in accredited spirits competitions, including multiple double gold medals at the San Francisco World Spirits Competition. The brand is now available in all 50 states, Canada, the Caribbean, the Dominican Republic, and Duty-Free throughout the Americas.

    Origin story

    “We were in New York City for NBA Owners meetings in the summer of 2016 and got together for dinner,” says Fazzalari, a veteran of the financial services industry. “Michael really taught us how to appreciate sipping high-end tequila. Right then, we realized that we loved tequila and we should make our own — hopefully the best anyone had ever tasted. That was the birth of Cincoro.”

    “We realized there was an opportunity in the market to create a new tequila, a delicious approachable tequila, one more akin to a fine cognac or bourbon,” Fazzalari continued. “The five of us love doing things the right way, so we took that commitment when we created a family of amazingly smooth and delicious tequilas. It took us a while, as we weren’t willing to settle until we got the taste profile just right. We created about 1,000 different tequilas before we landed on what became our four award-winning Cincoro expressions.”

    For nearly 30 years, Fazzalari worked in financial services, starting at Moody’s Investor Services and then, at Bloomberg L.P. She had several jobs of increasing responsibility, including overseeing the development of information platforms for the energy sector. That fast-paced work environment served as a terrific training ground for her responsibilities as CEO of Cincoro.

    “While my previous jobs could be summarized as intense, they underscored the importance of a laser focus on execution and the need to promote teamwork. I reflect on both as I constantly strive to do better and really aspire to lead,” said Fazzalari. “Developing and marketing a brand is so much more than just filling a beautiful bottle with liquid. It’s considerably more nuanced. I have a real appreciation for the hard work that goes into every stage of bringing a tequila brand to market.”

    Fazzalari says that all of the founders play an important role in the success of the brand. The founding group weighs in on the innovation, design, and liquid. To this day, the founders taste-test every batch created to ensure total quality and extraordinary flavor.

    “The founders are fierce competitors who don’t like to lose. We are authentic, sharing a passion for creating and enjoying the world’s most delicious tequila,” said Fazzalari. “The five of us take the brand very seriously, especially given the brand’s potential and the category’s appeal.”

    Related: Latest news and trend in the tequila market

    Growing sales and products

    The company recently announced the launch of its fifth expression, Cincoro Gold. This barrel-aged blend of Cincoro Blanco, Reposado, Añejo, and a generous proportion of Extra Añejo, a rare addition to the award-winning portfolio. The new product reflects the signature hallmark of all four Cincoro tequilas, namely richer blends with delicious, toasted oak profiles and incredibly long, complex finishes.

    Cincoro Gold joins only a handful of 100% de Agave Gold tequilas. All Cincoro expressions are uniquely made with 100% Weber Blue agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process, distilling the highland and lowland tequilas separately before blending them together to create the Cincoro signature taste profile. The distilling process is also consistent for all Cincoro expressions, with each of the brand’s tequilas beginning as Cincoro Blanco and then aging in American whiskey barrels.

    An exploding category

    According to IWSR, total volume grew by almost 17% and value grew by more than 27% in 2021. Super premium-and-above tequila brands, like Cincoro, are experiencing even larger growth, with volume growing by 36.5% last year and by almost 40% in value. By the end of next year, tequila is poised to become the largest spirits category in the U.S. in terms of value. Further, the overall tequila category is predicted to grow to $15 billion by 2025.

    “The tequila market is on fire and there’s a tremendous opportunity for Cincoro, especially given our commitment to innovation. We want Cincoro to lead the ultra-premium segment globally and our amazing ownership group should help us break through and go global in a big way,” added Fazzalari.

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    Robert Tuchman

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