The key factors that influence your home’s resale value fall into two main categories: location and property condition. While you can’t change where your house is, strategic improvements to its condition, like modernizing the kitchen or maintaining the roof, are your best bets for maximizing your sale price.
Understanding how both of these categories affect your home is essential for any homeowner planning to sell. As you sell your home in Denver or Stowe, this Redfin real estate article will help you understand what matters when reselling your home.
Location is everything
A home’s value is fundamentally tied to its surroundings. These factors are external, meaning they are beyond your control, but they are critical to the final appraisal.
Neighborhood desirability: This includes the local school district reputation, low crime rates, and overall community appeal. Buyers are often purchasing a lifestyle as much as a house.
Proximity to amenities: How close is your home to job centers, public transportation, parks, and retail? Easy access to these conveniences drives value up.
Comparable sales: Appraisers heavily rely on the sale prices of similar homes, known as comparables or “comps,” in your immediate area. A high number of recent, high-priced sales sets a strong valuation floor for your property.
The power of property condition
The current state of your property and its features are where you have the most direct influence on your resale value. Functionality is key to maximizing your return on investment.
Square footage and layout: The number of bedrooms and bathrooms, as well as an open, functional layout, appeal to the widest range of buyers. For example, a house with four bedrooms is often more competitive than a three-bedroom home with the same square footage.
Kitchen and bath updates: Updated kitchens and bathrooms consistently offer the highest return on investment. Buyers value modern appliances, contemporary finishes, and efficient space design.
Curb appeal and maintenance: A well-maintained exterior signals to a buyer that the rest of the house has also been cared for.
Age and condition of major systems: Buyers pay close attention to the roof, HVAC, plumbing, and electrical systems. Providing records of recent servicing or replacement for these big-ticket items adds significant peace of mind and value.
Bonus features that matter
Beyond the core elements, certain features can significantly enhance buyer enthusiasm and justify a premium price, as they directly improve daily living.
Garage and dedicated parking: Covered parking, especially a garage, is a great home feature. It offers protection from the elements, security, and storage space, making it highly desirable in all markets.
Natural light and openness: Homes with ample natural light feel larger, more welcoming, and more modern. Features like large windows, open-concept designs, and southern exposure contribute to a desirable, airy atmosphere.
Functional space and storage: Buyers prioritize functional square footage. This includes dedicated storage solutions, flexible living spaces (like a home office or gym area), and a clear, usable basement or attic.
Five actions to maximize your home’s appeal
Get a pre-inspection: Identifying and repairing any major system issues (like HVAC or plumbing) before listing gives you control over the cost and avoids last-minute buyer negotiations.
Modernize the five key fixtures: Update the light fixtures, cabinet hardware, faucets, electrical outlets, and door handles throughout the home. These small changes provide a contemporary feel at a low cost.
Enhance main living areas: Focus your deepest clean and declutter efforts on the living room, master bedroom, and kitchen. These are the spaces where buyers spend the most time during a showing.
Emphasize digital features: Highlight high-speed internet availability and any smart home features (like a smart thermostat or security system), which are increasingly important to modern buyers.
Professional landscaping: Trim trees and bushes, apply a fresh layer of mulch, and ensure the lawn is perfectly maintained. Curb appeal is a first impression that directly influences the rest of the viewing experience.
Frequently asked questions
What home renovations offer the best return on investment?
Minor kitchen renovations, like updating the cabinet hardware and countertops, often provide a better return than a full, expensive overhaul. Refinishing hardwood floors and adding a fresh coat of paint are also very reliable investments.
Does a home’s age decrease its value?
Not always. While an older home may require more maintenance, a well-cared-for historic home in a desirable neighborhood can command a premium. The key is condition and a clear history of maintenance, not just the age itself.
How much does curb appeal truly affect my sale price?
Curb appeal is often a buyer’s first impression. A clean, attractive exterior can make a difference because it sets a positive, high-value expectation for the interior viewing.
If you are represented by an agent, this is not a solicitation of your business. This article is for informational purposes only, and is not a substitute for professional advice from a medical provider, licensed attorney, financial advisor, or tax professional. Consumers should independently verify any agency or service mentioned will meet their needs. Learn more about our Editorial Guidelines here.
Drone photography offers aerial perspectives, highlighting a property’s best features and surroundings.
It enhances property listings, attracting more interest and potentially leading to faster sales.
Professional drone pilots ensure high-quality, safe, and legally compliant aerial imagery.
In today’s competitive housing market, compelling visuals are essential. Drone photography provides stunning aerial views, giving potential buyers a unique perspective. It captures the entire property, including its surroundings, in a way traditional photos cannot.
For example, a home in San Francisco, CA, located on renowned Lombard Street, would benefit from drone photography. These photos can highlight the curvy, narrow angles, beautiful landscaping, and tiled-brick road from above, showcasing the uniqueness of your home, and overall, it paints a better story for the buyer. This Redfin real estate article will explain why integrating drone photography into your listing strategy can significantly impact your sale.
How drone photography enhances property listings
High-quality visuals are crucial for attracting potential buyers online. Real estate listings with drone photography often receive more views and engagement. This is because aerial photos and videos create a more immersive and appealing presentation.
By showcasing the property’s full scope, drone imagery helps buyers feel more connected to the home before even stepping inside. This can lead to increased interest, more showings, and ultimately, a faster sale at a better price. It’s a strategic investment in your property’s marketing.
Benefits for sellers
For sellers, using real estate drone photography offers several advantages. It helps your listing stand out from the crowd, capturing immediate attention in a saturated market. Imagine a buyer seeing not just the house, but the sprawling yard, the nearby park, or the serene lake. This comprehensive view is precisely what real estate drone photography provides. It offers a bird’s-eye perspective that traditional ground-level photos simply cannot achieve.
Drones can capture sweeping shots of large properties, highlighting features like expansive gardens, pools, or unique architectural designs. This aerial insight helps buyers visualize the property’s layout and its relationship to the surrounding environment. It’s about providing a complete visual story. It’s an effective way to communicate the true value and potential of your home to a wider audience.
Tips for maximizing your drone photography
To get the most out of your real estate drone photography, consider a few key elements. First, ensure the property’s exterior and grounds are prepared. Landscaping should be neat, and any clutter removed.
Discuss specific features you want to highlight with your photographer before the shoot. This collaboration helps them capture the most impactful shots. Combining aerial photos with interior shots creates a comprehensive listing.
Adding to your marketing strategy
Drone photography is not just about capturing stunning visuals; it’s about strategically integrating those visuals into your overall marketing plan to maximize impact. High-quality aerial photos and videos can be leveraged across multiple platforms to create a compelling narrative for your property.
Online listings and MLS: Feature your best drone shots prominently on your Multiple Listing Service (MLS) entry and real estate websites. A captivating aerial view can be the first image a potential buyer sees, making a strong initial impression.
Social media campaigns: Utilize short, engaging drone video clips and striking images for social media posts. Platforms like Instagram, Facebook, and YouTube are ideal for showcasing the property’s scale, unique features, and neighborhood context.
Email marketing: Include a selection of drone photos or a link to a drone video in your email campaigns to interested buyers and agents, creating an enticing preview of the property.
By thoughtfully integrating drone photography into every aspect of your marketing strategy, you can create a powerful visual story that captivates buyers and helps your listing stand out in a competitive market.
Benefits for different property types
Drone photography offers varied benefits depending on the property type:
Luxury and estate homes: Captures extensive grounds and amenities impossible to see from the ground.
Rural and acreage properties: Highlights vastness, boundary lines, natural features, and proximity to roads or water.
Waterfront properties: Emphasizes unique relationship with water, showcasing shorelines, docks, and scenic beauty.
Commercial and industrial properties: Illustrates accessibility, parking, proximity to business centers, and overall layout.
Residential homes in unique settings: Highlights community feel, tree-lined streets, or distinctive architectural elements.
Tailoring drone photography to specific property characteristics enhances appeal and effectively communicates compelling features.
What to expect from a professional drone photographer
Hiring a professional for real estate drone photography ensures quality and compliance with regulations. Experienced drone pilots possess the skills to capture the best angles and lighting. They also understand the nuances of real estate marketing.
Professionals adhere to all FAA regulations, ensuring safe and legal operation. They use high-resolution cameras and editing techniques to deliver stunning results. This expertise is necessary for producing impactful visuals that connect with buyers.
Understanding drone photography regulations
Operating drones for commercial purposes, including real estate photography, requires following specific regulations. In the United States, the Federal Aviation Administration (FAA) sets these guidelines. Pilots must be certified under Part 107 of the FAA regulations.
These rules cover aspects like drone registration, airspace restrictions, and operational limitations. A professional drone pilot will be well-versed in these regulations, ensuring all aerial photography is conducted legally and safely.
The future of real estate visual marketing
Real estate drone photography is more than just a trend; it’s becoming a standard. As technology advances, drones will offer even more sophisticated ways to visualize properties.
This evolution in visual marketing is continuously raising the bar for property listings. Embracing these technologies allows sellers to present their homes in the most compelling way possible. Real estate drone photography paints a visual story for buyers, helping them connect with the home on a higher level.
Frequently asked questions
What is real estate drone photography?
Real estate drone photography involves using drones to capture aerial images and videos of a property, providing unique perspectives that highlight its features and surroundings.
Why is drone photography important for selling a home?
It helps properties stand out, attracts more potential buyers, and provides a comprehensive view of the home and its location, leading to increased interest and faster sales.
Do I need a special permit for drone photography?
For commercial real estate drone photography, the drone pilot must be certified under the FAA’s Part 107 regulations.
How long does a drone photography session take?
The duration varies depending on the property size and complexity, but it typically ranges from 1 to 3 hours for a professional shoot.
Can drone photography be used for all types of properties?
Yes, drone photography is beneficial for various property types, from single-family homes to commercial buildings and large estates.
Solar panels are becoming a popular choice for homeowners nationwide, but a common question is: does solar increase home value?
In short, yes—adding solar to your home can increase value. In fact, homes with solar panels typically see up to a 6.9% increase in value. This depends on several factors, including local electricity rates and state policies, the age and efficiency of the system, whether it’s owned or leased, and the demand for sustainable homes in your area.
In this Redfin article, we’ll cover the key factors that affect value, the pros and cons, and the typical installation costs. So whether you’re a homeowner in Washington, DC or Chicago, IL, you can make an informed decision about adding solar to your home.
Do solar panels increase home value?
Yes, solar panels increase home value. Studies show that homes with solar panels not only increase in value, but tend to sell for roughly 6.9% more than comparable homes without solar. That said, because the percentage is based on the home’s value, the actual dollar increase will vary—6.9% of a $500,000 home is about $34,500, while the same percentage on a $900,000 home approaches $62,100.
That said, the return on investment (ROI) from solar panels can vary based on a few key factors:
Which factors impact how much value solar panels add to a home?
Local electricity rates: If you’re unfamiliar with how solar panels work, you might think it’s all about getting plenty of sun. However, state policies and electricity rates play a bigger role, and how much solar pays off really depends on where you live. Here are the 10 best states for home solar, where you’re most likely to get the best return on your investment.
System age and efficiency: Newer, more efficient solar systems add more value than older or less efficient panels.
Ownership: Owned systems generally increase home value because buyers take over a fully paid asset, while leased systems or power purchase agreements (PPAs) may complicate sales or reduce the premium since the new owner inherits the contract.
Market demand: The popularity of sustainable homes in your area can impact how much value solar panels add.
Whether solar panels are worth the investment depends on your location, budget, local electricity rates, and state policies. Talking to a professional solar installer is a smart first step to explore your options and find the best fit for your home.
Solar installation pros and cons:
Pros
Cons
Increased home value – homes with solar panels typically sell for more.
High upfront cost – installing solar panels can be expensive depending on where you live.
Lower energy bill – solar panels can significantly reduce or even eliminate your electricity bill.
Savings depend on location – the financial benefit depends on your state.
Government incentives and tax credits – many areas offer rebates or tax credits that help reduce the initial cost of solar installation.
Not all homeowners qualify – eligibility varies by location, income, and property type.
Environmentally friendly – solar energy is clean and renewable.
Aesthetic concerns – the design of solar panels may look out of place, especially in HOA or historic areas.
How much does it cost to install panels?
So, what do solar panels cost in 2025? Let’s be honest: we all know installing solar panels isn’t cheap, but the good news is that prices have dropped a lot over the years. In fact, the cost to install a residential solar system has dropped by nearly $15,000 over the past two decades. In 2025, the average cost to install a home solar system in the U.S. is around $29,360 before any incentives.
Luckily, most homeowners can qualify for the federal Residential Clean Energy Credit, which knocks 30% off the cost, bringing the average down to around $20,552. There may also be state and local incentives available, which could help reduce the price even more.
Here are other factors that can affect how much you’ll actually pay for solar panels:
System size: Larger systems come with a higher price tag, but they also generate more electricity—which can lead to bigger savings over time.
Panel quality: More efficient panels usually cost more upfront, but they take up less space and can last longer.
Battery storage: Adding a battery for backup or energy storage can bump up your total by $10,000 or more.
How you pay: Paying in cash tends to be the most cost-effective option. Financing with a loan spreads out payments, but it can increase your overall cost by as much as 47% in the long run.
How can you finance solar panels?
Paying with cash is the simplest option and offers the highest long-term savings, since there are no interest charges or loan fees. But if that’s not feasible, there are several ways to finance solar panels, depending on your budget and goals:
Personal loan: A flexible, unsecured option that’s usually quick to obtain, though it may come with higher interest rates.
Home equity loan or HELOC: Lets you borrow against your home’s value, often with lower interest rates and potential tax benefits.
FHA 203(k) loan: Allows you to include the cost of solar installation in your mortgage when buying or refinancing a home.
Contractor financing: Offered by many solar installers for convenience, but terms may be less competitive—be sure to compare options.
Each financing route has its pros and cons, so choose the one that best fits your financial situation and long-term goals.
Tips for maximizing your solar system’s value
“To protect your solar investment, keep good documentation — proof of ownership, warranties, and production data all help reassure future buyers, ” says Emily Walker, director of insights at EnergySage. “Maintenance is simple, but occasional system checks or monitoring of performance data can prevent small issues from becoming costly problems. In terms of upgrades, adding battery storage is one of the smartest moves since it boosts both your home’s resilience and its market value.”
“When deciding how to pay for solar, if you’re considering a lease or power purchase agreement, be sure to review the fine print regarding transferability to new homeowners,” Emily advises. “While these agreements can maximize your available capital, they can also complicate the home sales process.”
Are solar panels the right choice for you?
While the exact return varies based on location, budget, local electricity rates, and state policies, solar panels do increase home value. Some states offer strong incentives, higher electricity costs, and policies that make installing solar panels a smart investment. In other places, the financial benefits and impact on home value might be less significant.
The best move? Reach out to a local solar expert who can help you understand your options and see if solar is a good fit for you.
FAQs: Does solar increase home value?
Do solar panels increase home value?
Yes, homes with solar panels tend to sell for more, especially in states with strong solar incentives and high electricity rates. However, the actual value added depends on factors like system age, efficiency, and local market demand.
How much value can solar panels add to a home?
On average, homes with solar panels can sell for about 4–7% more than similar homes without them. That could mean tens of thousands of dollars, depending on your location and system size.
Are there places where solar doesn’t add much value?
Yes. In states with low electricity rates, fewer incentives, or less demand for solar homes, the increase in home value may be smaller. It’s always best to check with a local solar installer or real estate agent.
Do solar panels make it harder to sell your house?
No, solar panels generally don’t make it harder to sell your home—in fact, they are a selling point for many buyers. Not only do they require minimal maintenance, but they can also reduce—or even eliminate—monthly utility bills, increase your home’s resale value, and make you eligible for valuable tax credits and rebates.
Will solar panels save you money?
Solar panels typically pay for themselves in about six to ten years, though the timeline can vary based on factors like location, energy usage, and system size. While installation can be pricey—sometimes reaching $40,000 for larger setups—savings on your electricity bill, along with tax credits and incentives, can significantly reduce the overall cost.
To maximize your return, make sure your system is properly sized for your home and keep your panels well-maintained over time.
Do solar homes sell faster?
Yes! In many cases, solar-equipped homes can sell notably faster than homes without solar. Especially when systems are owned (not leased), solar can signal energy efficiency, lower utility costs, and modern infrastructure—qualities that make a home more desirable and market-ready. In fact, the National Renewable Energy Laboratory reports that homes with solar panels sell 20% faster than comparable homes without them.
Is solar for your home a good investment?
It can be—especially if you plan to stay in your home for a while. While the upfront cost of solar can be steep, the long-term savings on energy bills, tax credits, and improved efficiency often make it worth it. Plus, it may even boost your home’s resale value down the line.
If you’re thinking about selling your home or just want to boost its curb appeal, you’re probably wondering: Does landscaping increase home value? The short answer is yes, it can. In fact, the American Society of Landscape Architects (ASLA) estimates that investing in landscaping can boost a home’s value by as much as 15% to 20%.
But like most home improvement projects, the impact depends on what you do, how well you do it, and what buyers in your area are actually looking for.
Whether you’re looking to upgrade your landscaping in Portland, OR or Denver, CO we’ll break it down so you can decide what’s worth the effort (and the investment).
Does landscaping increase home value?
Your first instinct might be to check how much your home is worth if you’re in the process of selling or just considering small upgrades to boost its resale value. While that’s a great starting point, it’s important to make sure your home is in tip top condition first—because even small updates can have a big impact on its value.
Landscaping might not be the first thing that comes to mind when you think about boosting home value, but it can make a surprisingly big impact. The American Society of Landscape Architects estimates that quality landscaping can add anywhere from 15% to 20% to your home’s overall value.
Not sure which home improvement projects add the most value? We’ll start with one of the most popular upgrades: landscaping. It not only enhances curb appeal but also offers a strong return on investment (ROI).
Why landscaping matters to homebuyers
First impressions count. For buyers, that impression usually starts at the curb—and yes, we’re talking about your landscaping. As appraiser Spencer W. Webb of A-Tech Appraisal advises, “Curb appeal creates a strong first impression. Focus on landscaping, exterior paint, and a clean, welcoming entry.”
Well-maintained landscaping sends a strong signal that the home is cared for. On the other hand, overgrown shrubs or patchy lawns can raise concerns about the overall condition of the property before buyers even step through the door so it is important to stay on top of your yard.
Landscaping projects that add value
Not all yard upgrades are created equal. Based on Angi recommendations, here are the projects that deliver the biggest impact and ROI:
Improvement type
Why it adds value
How much value
Healthy, manicured lawn
Makes a strong first impression; shows consistent care; appeals to buyers looking for move-in-ready outdoor spaces
217% ROI on maintenance; reseeding costs $400–$1,600
Upgraded front walkway
Enhances visual entry; uses attractive materials like flagstone; inexpensive yet high impact
100% ROI; material cost ~$2–$6/sq. ft.
Planting trees
Adds privacy, energy savings, shade, and visual interest; mature trees are highly valued
Increases value by $1,000–$10,000 per tree
Landscape lighting
Adds ambiance and usability at night; increases curb appeal and safety
Adds ~$2,500 in value; 59% ROI
Deck or patio
Expands usable living space; considered a high-ROI hardscaping upgrade
Deck: 89% ROI; Patio: 95% ROI
“When it comes to landscaping and enhancing your home’s value, my 25 years in the business have shown that the most cost-effective approach is to choose perennials that return each year,” says Bryan Clayton, CEO of GreenPal. “Plants like Lantana or ornamental grasses are excellent examples.”
Factors that increase the value of landscaping
Size and design: A layout that fits your yard and complements your home makes a big difference. Balanced plantings, clear paths, and usable outdoor spaces really boost curb appeal.
Quality: Mature trees, healthy plants, and good materials like stone or pavers show the landscaping was done right. Buyers pick up on that quality instantly.
Maintenance: A yard that’s easy to care for — without looking empty — is a big plus. Think low-maintenance plants, a neat lawn, and clean edges. It should look cared for, not like a lot of work.
What to avoid when refreshing your landscaping
Too much personalization: “I would steer away from water features and things like toes or Zen gardens. They tend to be high-ticket items, and most homebuyers don’t value them as much as the person purchasing them might.” says Bryan.
Overdoing it: Landscaping should complement your home, not compete with it. Clean, simple, and well-maintained usually wins.
Artificial grass: It might seem like a low-maintenance win, but some buyers see it as a negative. It can get hot, doesn’t always look natural up close, and isn’t the most eco-friendly choice.
Seasonal plants: Try not to rely only on plants that shine for a month or two. Go for greenery that looks good year-round so your yard stays inviting no matter the season.
Budget-friendly landscaping upgrades
Buyers tend to prefer low-maintenance landscaping that looks neat and well cared for. If you don’t have a huge budget, don’t worry — even small improvements can make a big difference:
Choose native plants:They’re easier to care for and thrive with less water.
Swap annuals for perennials: Plant once, enjoy for years.
Skip the grass:Try ground cover, gravel, or mulch for a no-mow yard.
Add mulch:It keeps weeds down and gives everything a fresh look.
Use drip irrigation: A set-it-and-forget-it way to keep plants happy.
Go drought-tolerant:Less water, less work, still beautiful.
Pick easy shrubs and grasses: Think evergreens and ornamental grasses that look good year-round.
Keep edges clean: Defined beds and tidy walkways make a big difference.
Should you go pro or DIY?
When it comes to landscaping your home to increase its value, deciding whether to tackle the project yourself or hire a professional can feel overwhelming. Both options have their perks, but if you don’t know where to start, understanding the benefits of each approach can help you make the best choice for your budget, timeline, and vision.
Here’s a quick comparison from Nicolock that breaks down what it would be like to DIY or hire a professional, depending on your area of concern.
Category
DIY
Hiring a professional
Design control
Full creative freedom to design as you envision.
Expert guidance ensures design meets aesthetic and functional standards.
Cost
Allocate more funds towards materials and features like fire pits or outdoor kitchens.
Professional fees may limit budget for additional features.
Skill level
Gain hands-on experience and a deeper understanding of landscape design principles.
Benefit from professional expertise and quality assurance.
Time commitment
Requires significant personal time investment.
Professionals manage the project efficiently, saving your time.
Material access
Limited to retail materials; may not have access to premium resources.
Access to high-quality materials and industry connections.
Risk Management
Higher potential for mistakes; may lead to costly corrections.
Professionals ensure compliance with codes and standards, reducing risk.
Smart landscaping is a win for homeowners and buyers
So, does landscaping increase home value? Absolutely — especially when it’s well-planned and maintained. Whether you’re prepping to sell or just want to take more pride in your yard, thoughtful landscaping can pay off big time, both financially and emotionally.
It doesn’t have to be over-the-top or expensive. Just start with the basics: keep things neat, healthy, and welcoming. Your home (and your future buyer) will thank you.
A listing agreement is one of the first and most important documents you’ll encounter when selling your home. It’s a legally binding contract between the property owner (seller) and a real estate broker (and their agent) that authorizes them to market and sell your property.
For sellers, understanding the terms of a real estate listing agreement is essential. It not only sets the expectations for how the property will be marketed and sold but also provides legal protection if disagreements arise. So whether you are selling your family home in Fayetteville, AR, or your vacation house in Miami, FL, keep reading to dive deeper into what a listing agreement is, the different types available, and the most important considerations before signing one.
What is a listing agreement?
A listing agreement is a contract between a homeowner and a real estate broker that authorizes the broker, and by extension their agent, to market and sell the property. Often referred to as a seller broker agreement or seller agent contract, this document outlines the terms of representation, commission fees, and the duration of the relationship. Without a signed listing agreement, a real estate agent does not have the authority to represent the seller in a transaction.
Key aspects of a listing agreement
While details may vary by broker and state regulations, most listing agreements include the following essential components:
Authorization to sell
At its core, the listing agreement gives the broker the authority to act on the seller’s behalf. This may take the form of an exclusive right to sell listing agreement, where the agent is guaranteed a commission if the property sells during the contract period, or a less restrictive form, such as an exclusive agency listing agreement.
Terms of representation
The document specifies what type of services the agent will provide. This includes preparing and marketing the property, hosting showings and open houses, and negotiating offers. It sets the expectation for how actively the agent will represent the seller.
Commission structure
One of the most scrutinized elements of a seller agent contract is the commission agreement. Typically expressed as a percentage of the final sale price, this fee is paid once the property is successfully sold. Some agreements may also address how the commission is split between the listing broker and the buyer’s agent.
Duration of the agreement
The contract will specify the start and end dates of the representation. Common durations range from 90 to 180 days, though this can be negotiated. Sellers should carefully review this term to ensure they are comfortable with the length of the commitment.
Seller and agent responsibilities
The listing agreement clearly outlines the obligations of both parties. The seller must provide accurate property disclosures, maintain the property in show-ready condition, and allow reasonable access for showings. The agent is expected to market the property, communicate with buyers and their agents, and guide the seller through negotiations and closing.
Property description
Most agreements include a detailed description of the property being sold. This includes not only the address and size but also any fixtures, appliances, or personal property that will be included in the sale.
Dual agency provisions
In some states, listing agreements may address the possibility of dual agency, where the same agent represents both the buyer and the seller. This arrangement is controversial because it raises questions about loyalty and fiduciary duty, but it is legal in certain jurisdictions if disclosed and agreed to by both parties.
Additional terms
Beyond the basics, a real estate listing agreement may also cover the listing price, specific marketing strategies to be used, and clauses for early termination. It may include provisions for a protection period, during which the agent may still be entitled to a commission even if the property sells after the agreement expires, and dispute resolution clauses such as mediation or arbitration.
Importance of a listing agreement
A listing agreement isn’t just paperwork; it’s a critical part of ensuring a smooth, professional, and legally compliant sale, which promotes:
Legal protection: By clearly defining the relationship between seller and agent, the agreement protects both parties from misunderstandings and potential disputes.
Transparency: It lays out the terms in writing, ensuring that there is no ambiguity about responsibilities, commissions, or timelines.
Smooth transactions: With expectations clearly stated, the listing agreement helps streamline the selling process, reducing the likelihood of conflict and making it easier to focus on attracting buyers and closing the sale.
Different types of listing agreements
Not all listing agreements are created equal. Sellers should be aware of the different types available and how each one affects their rights and obligations.
Exclusive right-to-sell listing agreement: This is the most common type of exclusive right-of-sale listing agreement. Under this arrangement, the broker earns a commission regardless of who brings the buyer — whether it’s the agent, another agent, or even the seller themselves.
Exclusive agency listing agreement: This form gives the broker exclusive rights to market the property, but it allows the seller to avoid paying a commission if they find a buyer independently.
Open listing: With this option, a seller can work with multiple agents simultaneously, and only the agent who secures the buyer is entitled to the commission. While flexible, this approach often results in less commitment from agents.
Non-exclusive listing agreement: This type is similar to an open listing but formalizes the right for multiple agents to work on the property at once, with only the successful agent earning a commission.
Net listing: In a net listing, the seller sets a minimum acceptable price, and the agent keeps any amount above that as their commission. While still legal in some states such as Texas, this practice is considered controversial and is prohibited in many states because it can create conflicts of interest.
Key considerations of listing agreements
Before you sign a seller broker agreement, keep these points in mind:
Negotiate the terms: Review commission percentages, length of agreement, and termination clauses.
Understand protection periods: Some agreements allow an agent to claim a commission even after the contract expires if the buyer was introduced during the agreement.
Seek professional advice: Consider consulting a real estate attorney to ensure the contract meets your needs.
Also remember: Offers of compensation are not mandatory. You decide whether to offer compensation to a buyer’s agent. Realtors can guide you through market trends and strategies so you make the best choice for your situation.
5 things to check before signing a listing agreement
The entire listing agreement is important, but you can double-check five crucial details in a handful of seconds:
The listing price
The agreement’s expiration date
The commission rate and how it’s divided with the buyer’s agent
The type of listing agreement
Your personal property that is or isn’t included in the transaction
These details are easy to verify, but they aren’t the only things you should look for in your listing agreement. Try to read it as many times as you need to completely understand what’s in it.
FAQs about listing agreements
What happens when the listing agreement expires? When a listing agreement ends, the seller is free to either sign a new agreement with the same agent, choose a different agent, or sell independently.
Can you terminate a listing agreement? In many cases, yes. Most agreements contain termination clauses, though the seller may need to provide written notice. In some cases, brokers may require payment for marketing expenses.
Can I negotiate a listing agreement?
You can negotiate several parts of a listing agreement. These include: Agent commission, agent duties, list price, agreement duration, and listing type. Most minor changes can be made right on the contract, but bigger changes might need to be added to an addendum at the end of the agreement.
How much does a listing agreement cost?
It usually doesn’t cost anything to sign the listing agreement itself. You probably won’t pay anything upfront, but the contract will specify the broker or agent’s commission fee. This fee is paid at closing once the title company confirms a clear title and the property is formally signed over to the buyer.
What if my home doesn’t sell?
If your home doesn’t sell within the time frame outlined in the listing agreement, you have two options: Renew the agreement and keep your current agent or hire a different agent. If you choose to find a new agent, review the termination section of the agreement to make sure you won’t owe any fees for the expenses incurred during the listing period.
Can I make changes to the listing agreement after I sign it?
Yes, but only if all parties agree. Most modifications to a listing agreement are done in writing, either directly on the agreement itself or through a listing agreement addendum (more information added to the end of the document).
Redfin does not provide legal advice. This article is for informational purposes only and is not a substitute for professional advice from a licensed attorney.
Finding your dream home often starts long before an in-person visit. Virtual house tours have become an incredible tool, offering a convenient way to explore properties from anywhere. So, whether a potential buyer is currently living in Atlanta, GA, and is looking to buy your home in Portland, OR, they can still virtually tour your home, no matter the distance, so you can appeal to more people for a home sale.
This Redfin real estate guide will provide you with actionable tips to ensure your home shines during every virtual showing, helping you attract more qualified buyers and secure a successful sale.
What is a virtual house tour?
A virtual house tour is a digital walkthrough of a property, typically presented through videos, 3D models, or interactive panoramic images. Unlike simple photo galleries, these tours provide an interactive experience, letting you navigate through rooms, examine details, and get a feel of the layout and flow of a home. They’re designed to replicate the experience of being there in person, all from the comfort of your home.
How to prepare your home for a stellar virtual tour
To make your home truly stand out, preparation is necessary. Every detail contributes to a buyer’s perception:
Declutter and depersonalize ruthlessly: Remove all excess items, personal photos, and unique decor. The goal is to create a blank canvas, allowing buyers to easily envision themselves and their belongings in the space. Less clutter makes rooms appear larger and more inviting.
Deep clean every inch: From sparkling floors to gleaming windows, every surface should be immaculate. Virtual tours can highlight imperfections, so a thorough cleaning is non-negotiable to present your home in its best light.
Maximize natural light and strategic lighting: Open all blinds and curtains to let in as much natural light as possible. Turn on all lights, including accent lighting, to brighten darker rooms and create a warm, welcoming ambiance. Good lighting can dramatically improve the visual appeal of your home.
Stage with purpose: Arrange furniture to optimize flow, highlight key features, and define each space’s function. Consider professional staging to enhance your home’s appeal and make it more attractive to a wider audience.
Address all minor repairs: Fix any leaky faucets, chipped paint, loose doorknobs, or scuffed baseboards. These small details, though seemingly insignificant, can detract from a buyer’s overall impression of your home’s maintenance.
Enhance curb appeal, even for interior tours: A strong exterior impression sets the tone. Ensure your landscaping is tidy, the lawn is mowed, and the entrance is welcoming. This initial visual can significantly impact a buyer’s perception before they even step inside.
What to highlight during a virtual tour to impress buyers
Beyond general aesthetics, focus on showcasing key elements that will impress potential buyers and differentiate your home:
Unique architectural features: Draw explicit attention to built-ins, crown molding, interesting ceiling designs, or custom work. These details add character and value.
Upgraded fixtures and appliances: Clearly point out new kitchen appliances, updated bathroom fixtures, smart home technology, or energy-efficient upgrades.
Functional and flexible spaces: Emphasize areas like a home office, a spacious pantry, a well-organized laundry room, or a versatile extra room. Highlight how these spaces can adapt to different lifestyles.
Outdoor living areas: If applicable, showcase patios, decks, well-maintained gardens, or outdoor entertaining spaces. These are highly desirable features that extend the living area.
Ample and clever storage solutions: Highlight generous closet space, built-in shelving, or any innovative storage solutions. Storage is a major consideration for many buyers.
Optimal flow and layout: Clearly demonstrate how rooms connect, how natural light moves through the home, and how the overall layout enhances daily living and entertaining.
The future of home selling
Virtual house tours have undeniably transformed the way we sell homes, making the process more accessible and efficient. By understanding how to prepare and present your property for these digital tours, you’re well-equipped to attract a wider audience, create a lasting impression, and confidently find the right buyer for your home.
Frequently asked questions:
Can a virtual house tour replace an in-person visit?
While virtual tours are incredibly helpful for initial screening and generating interest, an in-person visit is often recommended for a final decision. It allows buyers to experience the home’s atmosphere and surrounding environment firsthand.
What technology is needed to create a virtual tour?
Creating a high-quality virtual tour often requires specialized equipment, such as 3D cameras or professional videography equipment. For live tours, a smartphone or tablet with a stable internet connection is usually sufficient.
Are virtual tours always worth the investment?
Given their ability to broaden your reach and attract more qualified buyers, virtual tours are generally a worthwhile investment for sellers looking to stand out in the market.
How accurate are virtual tours from a seller’s perspective?
Virtual tours aim to be as accurate as possible. However, good lighting and strategic camera angles can enhance perception. It’s important to ensure the tour genuinely reflects your home’s condition to manage buyer expectations.
Elevates appeal: Twilight photos make a home look more inviting and luxurious.
Highlights features: They showcase exterior lighting and architectural details.
Stands out: Helps your listing grab attention in a competitive market.
Complements daytime: Best used in conjunction with traditional daytime photos.
When selling your home, first impressions are everything. Adding twilight real estate photos to your listing can elevate its appeal and capture a buyer’s imagination.
These photos, taken during the magical hour just before sunrise or after sunset, highlight a home’s exterior lighting, landscaping, and overall ambiance in a captivating way. This Redfin real estate article will show you how to effectively showcase your home for sale in Boulder or Portland to give you the best shot of selling fast.
What are twilight real estate photos?
Twilight real estate photos are images captured during the “golden hour” or “blue hour.” This is when the sun is either just below the horizon, creating a warm, soft glow, or when the sky deepens to a rich blue, offering a dramatic backdrop. The goal is to showcase the property’s exterior lighting, such as interior lights glowing from windows, and landscape lighting, creating an inviting feel.
The benefits of using twilight real estate photos
Using twilight photos for your listing can provide several advantages. They create an emotional connection with potential buyers, making the home feel more inviting. These images highlight architectural details that might be missed in daylight, such as unique lighting fixtures or a cozy patio setup. Twilight photos help your listing stand out in a competitive market, grabbing attention and encouraging more views. They can emphasize a home’s curb appeal and showcase its potential for evening entertaining or relaxation.
What makes a great twilight photo?
Capturing twilight real estate photos requires a professional touch. It’s not just about snapping a picture at dusk. Key elements include proper lighting, ensuring all exterior and interior lights are on and balanced. The composition should highlight the home’s best features, and the exposure needs to be just right to avoid overly dark or blown-out areas. Often, skilled photographers use techniques like bracketing and blending multiple exposures to achieve the ideal look.
How to prepare your home for twilight photos
Getting your home ready for twilight photos is similar to preparing for any real estate photography session, with a few extra steps. Ensure all exterior lights are working and clean, including porch lights, landscape lights, and any special architectural lighting. If you have a pool or water feature, make sure its lights are on and sparkling. Inside, turn on all interior lights, especially those visible from the outside, to create a warm glow. Tidy up the yard and outdoor living areas, as these will be the forefront in the photos.
Common misconceptions about twilight photos
Some homeowners might think twilight photos are just a gimmick or that they are too expensive. While they do represent an additional investment, the return on investment can be significant in terms of increased buyer interest and a quicker sale. Another misconception is that they can hide flaws; instead, they are meant to enhance the best features of a home, though a good photographer will ensure the property looks its best.
Integrating twilight photos into your listing strategy
For the best results, twilight photos should complement your daytime photography, not replace it. Use them as a powerful addition, perhaps as the main hero shot or among the first few images in your listing. Consider using them in marketing materials beyond the online listing, such as brochures or social media campaigns, to maximize their impact.
Frequently asked questions
Are twilight photos only for luxury homes?
While luxury homes often feature them, any home can benefit from the added curb appeal and emotional connection that twilight photos create.
How many twilight photos do I need?
Typically, 2-5 high-quality twilight photos are sufficient to make an impact without overwhelming the listing.
Do twilight photos replace daytime photos?
No, they complement them. Daytime photos provide details and context, while twilight photos add an emotional appeal, showcasing the home’s evening ambiance.
Selling your home should be exciting, not stressful. But not all offers are created equal. According to the National Association of Realtors, 11% of home sales encounter at least one delay, most often tied to financing or appraisal issues. Knowing what to look for in an offer can save you time, money, and frustration.
Here are seven red flags in an offer on a house that every seller should recognize.
1. Low earnest money deposit
Earnest money shows a buyer is serious. If the deposit is unusually low or missing altogether, it could mean the buyer isn’t fully committed. Serious buyers usually put down 1% to 3% of the purchase price.
2. Virtual buyers who haven’t seen the home
Some buyers make offers without touring the property in person. While this may seem harmless, it can backfire if they change their mind after inspection. Ask your agent how to protect yourself if a virtual buyer submits an offer.
3. Home-sale contingency
A home-sale contingency means the buyer must sell their own property before purchasing yours. This can create delays and uncertainty. If you consider this type of offer, ask about adding a kick-out clause so you can keep your home on the market.
4. Unusually long inspection periods
Standard inspections take about a week. A buyer asking for extra time may be testing the market or stalling for another reason. Longer windows can mean more opportunities for them to walk away.
5. Weak or questionable financing
Financing is the most common reason deals fall through. A strong offer should include a preapproval letter from a reputable lender. Be cautious if the buyer’s financing seems uncertain, comes from an unfamiliar lender, or is dependent on selling another property.
6. Offers above the asking price without appraisal gap coverage
An offer that’s much higher than your asking price may look appealing. But if the home doesn’t appraise at that value, the deal could collapse — unless the buyer is willing to cover the gap in cash.
7. Sloppy or incomplete paperwork
Details matter. An offer with missing signatures, vague terms, or inconsistencies could signal inexperience or lack of organization. Mistakes in contracts can cause delays or even cancel your deal.
Bonus: Seller-side red flags to avoid
It’s not just about the buyer. Sellers can lose strong offers if their own home shows red flags such as mold, pests, or strong odors. Pricing too high can also hurt your chances, leaving your home sitting on the market and losing buyer interest.
Seller checklist: Spotting red flags in offers
Use this quick checklist before accepting an offer:
Is the earnest money deposit at least 1% to 3%?
Has the buyer toured the home in person?
Is there a home-sale contingency, and do you have a kick-out clause?
Is the inspection period reasonable, around seven days?
Does the buyer have strong preapproval or verified cash funds?
Does the offer include appraisal gap coverage if the above list price?
Is all paperwork complete, signed, and consistent?
FAQs about red flags in an offer on a house
What’s the biggest red flag in an offer on a house? Financing uncertainty. Without a solid preapproval or proof of funds, the deal is at higher risk of falling through.
Should I always reject offers with contingencies? No. Standard contingencies such as inspection and appraisal are common. The key is to watch for unusual or excessive ones that give the buyer too much control.
How can a Redfin real estate agent help me spot red flags? Redfin agents are trained to evaluate offers, verify buyer strength, and guide you through negotiation so you choose the best path forward.
Final thoughts: red flags on an offer from a seller’s perspective
The highest offer isn’t always the best one. By learning to recognize these red flags in an offer on a house, you can avoid delays, minimize risk, and choose the buyer most likely to close. A Redfin agent can guide you step by step and make sure you don’t miss important details.
In today’s housing market, landing multiple offers on a house is still possible — but it requires strategy. As of July 2025, 29% of homes sold above asking price according toRedfin U.S. Housing Data, proving that buyers still compete for desirable listings.
However, the market has shifted: by April 2025, the number of sellers exceeded buyers by about 34%, giving buyers more leverage. Still, in hot markets, sellers continue to see multiple offers and bidding wars.
If you’re looking to maximize interest, here are proven strategies to incite a bidding war and secure multiple offers in 2025.
How to get multiple offers on a house in 2025
1. Price strategically
Pricing is the single biggest driver of competition. Homes listed just below or at market value create urgency — buyers perceive they’re getting a fair deal and act quickly to avoid missing out. Overpricing, on the other hand, can backfire: a home that lingers on the market becomes “stale,” which often leads to price cuts and lower offers in the long run.
Pro tip: Work with your agent to review comparable sales in your neighborhood. If similar homes are selling at $500,000, you may want to list at $495,000 to invite interest. That small difference could bring in multiple buyers and push offers above asking.
2. Stage for maximum appeal
Buyers often decide how they feel about a property within the first few minutes of seeing it. Professional staging highlights your home’s best features — like brightening up rooms, decluttering, and rearranging furniture for flow. A well-staged home photographs better, attracts more online attention, and can emotionally connect with buyers.
Pro tip: Even small investments, like fresh paint in neutral tones or adding fresh flowers, can help buyers picture themselves living there. According to the National Association of Realtors, staging can increase a home’s value by 1% to 5% compared to similar unstaged homes.
3. Market broadly and visually
In 2025, online visibility is everything. High-resolution photography, drone footage, and 3D virtual tours help buyers fall in love before they even step inside. Widespread exposure — through the MLS, Redfin, and social media — ensures your home reaches the maximum number of buyers. More eyeballs mean a greater chance of attracting multiple offers.
Pro tip: Ask your agent about running a “coming soon” campaign or paid digital ads to generate buzz even before your home officially hits the market.
4. Work with an agent who manages deadlines
A strong listing agent does more than market your home — they create urgency. By setting a specific window for showings and a clear deadline for submitting offers, your agent encourages buyers to act fast and put their best offer forward.
Pro tip: For example, listing on a Thursday, hosting an open house over the weekend, and setting an offer deadline for Monday can generate momentum and help drive up competition.
5. Offer flexibility to buyers
Sometimes the winning detail isn’t the price — it’s the terms. Buyers juggling interest rates, moving schedules, or home-sale contingencies may favor a seller who’s flexible. According toMarketWatch, sellers who allow wiggle room on closing dates or minimize contingencies often gain an edge.
Pro tip: Consider offering rent-back agreements or being open to buyers’ preferred closing timeline. Flexibility can attract more offers, even if some buyers can’t match the highest bid.
6. Understand local demand
Not all markets behave the same in 2025. Some areas, especially urban centers with limited housing supply, are still seeing heated bidding wars. Others, where new construction has surged, are more balanced. Tailoring your strategy to local dynamics ensures you don’t leave money on the table.
Pro tip: Use Redfin’slocal housing market data to understand how competitive your area is. If homes in your ZIP code are selling in days with multiple offers, consider pricing slightly under market to incite a bidding war. If inventory is higher, focus on staging and marketing to stand out.
How can I attract multiple offers on my home? Price competitively, stage professionally, market widely, and partner with an experienced agent who knows how to manage offer deadlines.
Final thoughts
Winning multiple offers on a house in 2025 requires more strategy than in past years. With inventory up and buyers gaining leverage, success comes from smart pricing, strong staging, strategic marketing, and agent expertise. In the right market, these tactics can still ignite a bidding war, helping you maximize your sale price and close with confidence.
Whether you’re buying or selling, these Redfin guides can help you navigate today’s market:
When you own or are buying a home, you’ll encounter assessed value and market value. While they both measure what your home is worth, they’re used for very different purposes.
Assessed value: The value your local government assigns to your home for tax purposes.
Market value: The price a buyer would realistically pay for your home in the current real estate market.
This Redfin real estate article dives deeper into the differences between assessed value vs. market value, helping you understand how each is determined, why they matter, and how they impact your finances.
What is assessed value?
The assessed value, also known as tax-assessed value, is the official value your local government assigns to your property for tax purposes. It’s not what you could sell your home for today – it’s a value used primarily to calculate your property tax bill.
County or municipal tax assessors calculate this value using a combination of property details and market data. Factors often include:
Home type (single-family, condo, multi-family, etc.)
Age and condition of the home
Location and neighborhood desirability
Recent renovations or improvements
Comparable home sales in the area
Most jurisdictions apply an assessment ratio (a percentage of the home’s market value) to determine the assessed value. For example, if your home’s market value is $250,000 and your county uses a 60% ratio, your assessed value would be $150,000.
This number is used to calculate your property tax bill. Your tax rate, often called a mill rate or levy rate, is then applied to the assessed value. Because assessments are tied to taxes – not necessarily the real estate market – assessed value is often significantly lower than market value.
Example: If your assessed value is $150,000 and your county’s tax rate is 1.2%, your annual property tax bill would be $1,800.
What is market value?
The current market value of a home is the price it would sell for in today’s real estate market. Unlike assessed value, this figure is shaped by what buyers are willing to pay rather than a tax assessment.
Market value is shaped by several key factors:
Comparable sales (“comps“): Recent sales of similar homes in your neighborhood.
Housing demand: Competition among buyers and the number of homes available.
Property features: Size, layout, upgrades, curb appeal, and amenities.
Timing: Seasonal market shifts or broader economic cycles.
Real estate agents, appraisers, and buyers use market value to guide pricing and negotiations. Because it captures what buyers are willing to pay, your home’s current market value may differ widely from its tax-assessed value.
Key differences between assessed value vs. market value
Assessed Value
Market Value
Used by local governments to calculate property taxes
Reflects the price a property would likely sell for in the current market
Determined by local tax assessors
Determined by market conditions, agents, and appraisers
Typically reassessed every 1-5 years
Fluctuates constantly based on real estate market conditions
Calculated using a percentage (assessment ratio) of the market value
Based on comparable home sales and buyer demand
Affects property taxes
Affects home sale price, refinancing, and home equity
Why the difference between market value and tax-assessed value matters
Whether you’re paying property taxes, selling your home, refinancing, or appealing an assessment, each situation depends on a different value.
For sellers: Market value determines your sale price
Buyers and real estate agents ignore assessed value when making offers.
Your home’s selling price depends on market value, based on recent sales of similar homes.
For homeowners: Property taxes are based on assessed value
Your assessed value determines your property taxes, not your home’s market value.
Even if home prices in your area rise, your property taxes won’t increase immediately because assessed values are updated periodically and are typically lower than market value.
For refinancing or taking out a HELOC: Market value matters
Lenders base refinance terms and home equity loans on market value, not assessed value.
A higher market value means more home equity, which can help you qualify for better loan options.
For appealing property taxes: Focus on assessed value
If your property tax bill seems too high, you can challenge the assessed value.
Providing evidence that similar homes are assessed for less, or that your assessment is outdated, could lower your property taxes.
FAQs
How can I determine the current market value of my home?
There are several ways to estimate what your home could sell for in today’s market:
Online home valuation tools: The Redfin Estimate provides a free and instant estimate of how much your home is worth based on various data points, such as market conditions, your home’s features, location, etc.
Comparable market analysis (CMA): A real estate agent can create a report comparing your home to similar recently sold properties to estimate a realistic selling price.
Home appraisal: A licensed appraiser conducts a detailed evaluation of your home’s condition, features, and comparable sales, providing an official value often required for mortgages or refinancing.
Using one or more of these methods gives you a clear picture of your home’s current market value and helps guide decisions about selling, refinancing, or leveraging home equity.
What is appraisal value, and how is it different from market value?
An appraisal value is determined by a licensed appraiser, often during the mortgage process. While market value reflects what buyers are willing to pay in the current market, an appraisal provides a professional opinion of value based on the home’s condition, location, and comparable sales. Lenders rely on appraisal value to ensure they’re not financing more than a home is worth.
Why is my tax assessed value lower than my home’s market value?
Local governments often set assessed values below full market value to stabilize tax bills and avoid sharp annual increases. This benefits homeowners by keeping property taxes more predictable, even when home prices rise quickly.
Can you appeal your assessed value?
Yes. Homeowners can challenge their property’s assessed value if they believe it’s too high. This typically involves filing an appeal with your local assessor’s office and providing evidence, such as recent sales of comparable homes or proof of inaccuracies in the assessment. A successful appeal could lower your property tax bill.
Do improvements to my home affect assessed value or market value?
Major improvements like renovations or additions can increase both assessed and market value, but assessed value may take time to reflect changes, depending on your local reassessment schedule.
Can market value change even if the assessed value doesn’t?
Yes. Market value fluctuates constantly due to supply, demand, and economic conditions. Assessed value is updated periodically, so it may lag behind market trends.
Selling a home is a significant financial transaction, and deciding whether to sell your house on your own or with the help of a realtor can feel overwhelming. The debate of “for sale by owner vs selling with a realtor” continues year after year, with homeowners from Birmingham, AL to Miami, FL weighing the potential savings of skipping agent commissions against the professional guidance that comes with hiring a real estate agent. In this article, we’ll dive deep into the pros and cons of both options to help home sellers make the best decision.
What does FSBO mean in real estate?
FSBO simply stands for “For sale by owner.” This is when a homeowner sells their property directly, without hiring a listing agent or realtor. Sellers take on the responsibilities of a realtor, and must be comfortable managing every step of the process.
On the surface, going the FSBO route may look like an attractive way to save on the typical agent commission fee. However, that financial savings comes with added responsibility, significant time investment, and the potential risk of underselling your home.
According to the National Association of Realtors (NAR), only 6% of homes were sold via FSBO in 2024, and of those sales, nearly 40% were sold directly to a relative, friend, or neighbor. This means only a fraction of FSBO listings actually attract outside buyers. As such, it’s important to understand the full picture of selling a home by owner vs a realtor before deciding which route best fits your needs.
FSBO: What you need to know
When considering selling your house privately, FSBO offers both potential rewards and risks. Below are some key advantages and disadvantages to keep in mind:
Pros of selling FSBO
Save on commissions: The most obvious benefit is avoiding the 5-6% agent commission, which can mean thousands of dollars in potential savings.
Complete control: As the seller, you control pricing, marketing, showings, and negotiations.
Motivation to maximize profit: Without sharing proceeds with an agent, FSBO sellers are often more motivated to secure a top-dollar offer.
Neighborhood expertise: As someone who knows and loves your home, you may be better positioned to highlight community perks and unique property features.
Cons of selling FSBO
Lower sale price: FSBO homes statistically sell for less. In fact, NAR data shows the median price for FSBO homes in 2024 was $380,000 compared to $435,000 for agent-assisted sales.
Limited marketing: Without access to the Multiple Listing Service (MLS), your property has far less visibility among buyers’ agents and prospective buyers.
Time-consuming: You are responsible for every showing, open house, and negotiation.
Legal risks and pricing difficulties: Real estate contracts are complex, and missing critical disclosures or legal steps could result in costly liability. Also, without professional guidance, it’s easy to underprice and leave money on the table or overprice and scare away buyers.
Selling with a realtor
On the other side of the for-sale-by-owner vs. realtor debate, hiring a real estate professional comes with both benefits and trade-offs.
Pros of hiring a realtor
Expertise and guidance: Realtors bring deep market knowledge, data-driven pricing strategies, and strong negotiation skills to help you secure better offers.
MLS access and wider exposure: Realtors list your home on the MLS, where the majority of buyers search. This dramatically increases visibility and buyer interest.
Professional processes and handling of paperwork: From coordinating showings and inspections to navigating closing, realtors streamline the entire transaction. They also manage contracts, disclosures, and legal requirements, reducing the chance of mistakes.
More likely to sell faster and for more money: With nearly 90% of sellers choosing to work with a realtor, statistics show agent-assisted homes sell faster and at higher prices.
Cons of hiring a realtor
Commission costs: You’ll pay 5-6% of the sale price, which can feel like a significant expense.
Less personal marketing touch: While professional marketing is effective, it may lack the emotional storytelling that only you, as the homeowner, can provide.
Building trust can be a challenge:A home is the most valuable asset that many people have, and trusting an external party with the majority of your net worth can sometimes add to the stress of the home-selling process.
Selling by owner vs with a realtor: What the data shows
The FSBO vs realtor debate often comes down to numbers. While FSBO sellers may save on commission fees, the difference in sale price is notable. For example, saving 6% commission on a $380,000 FSBO home equals about $22,800 — but the same home could have sold for $55,000 more with the help of a realtor. That’s a net gain of over $30,000 even after paying the commission.
Additionally, buyers’ agents are far more likely to show listings that are represented by another agent, since they know the transaction will run more smoothly. This increases buyer interest, competition, and final sale price.
Why use a realtor to sell your home?
If you’re still asking, “Do I need a realtor to sell my house?”, the answer depends on your comfort level with risk, time commitment, and financial goals. The benefits of using a realtor to sell your home include professional expertise, strong marketing channels, and the ability to navigate complex contracts with confidence. Realtors also act as objective third parties, helping you see beyond emotional attachments and negotiate effectively with buyers.
When should you sell a house without a realtor?
While most sellers benefit from hiring a realtor, there are some cases where selling your house privately makes sense. For example:
You are selling directly to a trusted family member, friend, or neighbor.
You already have a serious buyer lined up and simply need to finalize paperwork.
You are experienced in real estate and comfortable handling contracts, disclosures, and negotiations on your own.
The property is unique, and you believe your personal marketing and local connections will attract the right buyer.
If you fall into one of these categories, FSBO might be a viable choice. However, if maximizing profit, reducing stress, and minimizing legal risk are your goals, working with a realtor is usually the smarter decision.
Overall, when it comes to selling a home by owner vs using a realtor, there is no one-size-fits-all answer. The right choice depends on your personal circumstances, your financial goals, and your comfort level with the responsibilities involved in selling a home.
Whether you’re selling your first home or you’re afirst-time homebuyer, finding comparable sales of homes in your area is much easier than it was even ten years ago. Back then, it was difficult to find publicly available data online. You needed the help of an inside connection like a real estate agent or home appraiser to pull comparable sales off of the MLS (multiple listing service). Today there’s much more information available to the public, and you can now access comps with an online search. So before you sell your home in San Diego or close on that house in Miami, read this Redfin article about how to find real estate comps for your area.
What are real estate comps?
Real estate comps, also referred to as “closed comparable sales,” are completed home sales that have taken place within a specific area and where the homes share similar characteristics with the home you’re selling or considering for purchase.
However, you should be aware that a home in Houston, TX will list for a different price than an exact replica of the same home listed in Sacramento, CA. Although they are the same house, just listed for sale in different geographical areas, the value of each home is largely influenced by individual housing market conditions.
5 ways to find real estate comps in your area
When searching for local comps, the first rule of thumb is to find three or more similar properties to ensure that any comparable property isn’t an outlier in price. For example, one home comp in your area may be lower than what you should list your home for sale because it was in poor condition and needed work. Another property may be priced higher because it was the best house on the block. Having at least three property comparables should give you an average price point to start with. Here are five easy ways to get those real estate comps.
1. Use a reputable real estate website to find local comps
One way to find comps in your area is to use an established real estate listing website for your research. Redfin offers an easy way to identify recently sold homes in your neighborhood quickly.
If you know the address of a recently sold property in your area, you can simply enter the property address in the search bar and see all public information about the home, including what the home last sold for.
Scrolling down slightly on the same page will also show the most recently sold homes in the same neighborhood. If you scroll down even further to the bottom of the page, you’ll see a heading titled “Nearby Recently Sold Homes,” and a “View More Recently Sold Homes” button right below. Clicking on this button will bring you to a map populated with homes sold in your area, and you’ll be able to see details like sold price, the number of bedrooms and baths, square footage, price per square foot, and how many days the home was on the market before it sold.
Alternatively, you can view sold properties by searching for your city in the search bar of Redfin’s website. For example, to see comps for a home in Cleveland, OH, type in your city name into the search bar.
Click on “All Filters.”
Scroll slightly down and under “Listing Status,” click the toggle that says “Sold.” This will effectively replace homes for sale with sold homes in your search area
For a better picture of recent home sales and what you can consider as real estate comps in your area, you can narrow down your search further by restricting the time frame to a specific month and then setting the filters to see recently sold homes that most closely resembles your home. Such as:
The number of bedrooms
The number of bathrooms
If your home is a house, condo, multi-family, etc.
Square footage of your home
Your lot size
Year built
And HOA fees, if they apply
You can even go more in-depth and identify specific amenities orhome trends that could increase the value of your home, such as being a waterfront property or having a view. Keep in mind that if you get too specific in your searches, you might not find enough recently sold homes in your area that you can use as reliable comps. Here’s an example of how you can filter for real estate comps based on a three-bedroom house with two bathrooms and which were sold within the last three months.
Recent data is the most useful, so start with one month to see what pops up, then widen your time frame to transactions completed in the past three or six months. In a busy seller’s market, for example, you can even look to see comps in your area within the past week. Once you’ve nailed down your search criteria, you can zoom in on the map and look at all the recently sold homes in your neighborhood and find the ones that are the most comparable to yours.
This is valuable information whether you’re buying orselling a house. From here, you’ll be able to estimate a reasonable starting price that reflects the currenthousing market. While this method doesn’t necessarily include other variables that could impact your home’s value, such as its current condition, or if there have been any property improvements like a new kitchen or deck, it can be a good way to get an idea of what you can expect.
2. Use an online home valuation tool
Another valuable tool when searching for real estate comps is a home valuation tool to help you understand what your home is worth and provide a good starting point to determine the fair market value. Because Redfin uses complete MLS data on recently sold homes in your area, we offer a couple of different ways to access an online home valuation.*
Instant home-value estimate and free home report: This a fast way and easy way to see what your home can sell for. Simply type in your address, and instantly see Redfin’s estimate for your home based on recent home sales in your area. It’ll even show you comps in your area just below the estimate.
A professional estimate prepared by a Redfin Agent: This is a free, no-obligation property estimate prepared by a Redfin agent that knows the housing market in your area. Though you won’t get the estimate back instantaneously, you’ll receive an estimate within an hour that’s more comprehensive.
*These estimates are not intended as an appraisal and are not a substitute for the services of a professional, licensed appraiser.
3. Ask your real estate agent to procure MLS comps
One sure-fire way to get accurate real estate comps is to work with a localreal estate agent. Local real estate agents are experts in their market and can give you sound advice on how to price your property, as well as help you understand data in MLS comps. Only licensed agents have access to the MLS, which is the most up-to-date and accurate tool available.
Real estate agents pull comps from the MLS in their daily work to provide clients with a reliable price range when listing a home for sale. For example, agents know if properties have likely increased in value, if the fair market value is accurate, or if a property’s price is out of line with other homes in the area.
4. Research public property records
Another valuable resource for homebuyers and sellers is your county’s public property records. Unfortunately, public property records can be a hit or miss when it comes to comps, as you’ll only be able to find the last recorded sales price, which may be from ten years ago. So if the area market has few or no recent transactions, you could be stuck with property comps that don’t reflect today’s market conditions. Public property records can be a good place to start, but you’ll need additional research to find accurate numbers.
Most counties allow you to search property records online at no cost – although you may need to pay for printed documentation. Visit your county or city website and search for “property records.” The house’s street address should allow you access to property tax information that will show the last sold price and the current taxes.
5. Request a comparative market analysis (CMA)
Real estate agents and brokers use CMAs* to give sellers all the details they need before listing a house for sale. Finding the listing price sweet spot is essential to a quick sale. The best listing price is the one that’s not too low where you end up leaving money on the table, or not too high where the home doesn’t sell at all. And for buyers, a CMA can help verify if a home is a good deal and pinpoint a competitive offer that will be taken seriously—without going overboard.
A CMA also provides the most accurate data and details about the home and surrounding area. However, an agent’s CMA is more than just the numbers. The agent provides expert advice to help you assess the home, the current market, prices, and other factors that could affect your list price.
Many real estate agents and brokers have software they use to generate comprehensive CMA reports. If you’re creating your own report, it would be best to use a spreadsheet to keep track of your research.
A typical CMA will include:
The address of the property and three to five comps in the area
Description of each comparable property, including elevation, floor plan, and the number of bedrooms and bathrooms
The square footage of each property
The sales price of each comparable property
Dollar adjustments will be made for any differences
The adjusted sold price per square foot of each comp
*This is not intended as an appraisal and is not a substitute for the services of a professional, licensed appraiser.
How do I use comps to price my home?
Real estate comps help you price your home accurately by giving you a range for its “fair market value” based on recent market activity. Then you can add or subtract from the fair market price based on the home’s condition, special features, and other characteristics that buyers will likely consider.
What goes into a comps analysis?
To be considered a comparable property, a property should ideally match your house in:
Location
Location matters. In some areas, a property’s value can change from neighborhood to neighborhood, from block to block, or even within 100 yards. Start by looking for comps within a 1-mile radius, and move out to 5 miles if necessary. Expert knowledge can help you understand nuances in a neighborhood, so take your time or ask an agent to help you.
Neighborhood
Real estate comps should have the same neighborhood features, such as distance to schools, stores, hospitals, waterfronts, parks, and views. Also, keep in mind access to public transportation andwalkability.
Year built
Consider houses built within a 5-year range of your home being built. Many assume that an older home is in need of more work and updates. While this isn’t always the case, a newer home will initially have a higher fair market value.
Size of the home
Square footage plays a significant role in comparing home values. After all, if one home has 1000 square feet and another 2000 square feet, you are buying a larger home, and it should cost more to purchase. Square footage will raise or lower the value of the real estate comps you’re looking at. The best comps for you will be properties that are comparable to yours.
Layout
If the home has a strange layout or is partitioned into smaller, separate rooms, it can bring down the value and the sales price.
Price per square foot
Calculate the price per square foot by dividing the home’s sale price by its square footage. Price per square foot is always a good yardstick for neighborhood comparisons.
The number of beds and baths
A home’s value typically increases when there are more bedrooms and bathrooms. This translates into a higher sales price and considering higher comps.
Condition
If the house was in disrepair and needed a lot of work and investment to make it livable, the price the home last sold for may reflect a fixer-upper. However, on the surface, these deals would show up in comps the same as if the house was move-in ready. It’s important to dig further to see what any unusually high or low sales prices might reflect and help put these comps in perspective.
Upgrades and renovations
When a homeowner updates a bathroom or renovates a kitchen, their home value typically increases. Consider any renovations or upgrades you see in your real estate comps and how those compare to your home’s features. Does your home have a new kitchen or a deck that needs fixing? Either of these will undoubtedly have an impact on your home’s value.
Timeframe of when the comps sold
Focus on homes that have been sold within a 3- to 6-month period. In a hot market that favors the seller, you may want to focus on an even shorter timeframe.
Who uses real estate comps?
Real estate agents and brokers
Agents and brokers use real estate comps every day to do their jobs. An agent or broker will use comps to suggest a listing price for a home that’s about to go to market and represents a fair market price. Agents also have access to any pending sales, which would affect real estate comps and CMA reports. The sales volume in your area will also drive the fair market price on any home being listed for sale. For example, if your housing market is currently a seller’s market and homes are selling quickly, buyers may be making higher offers than they would be in a market that’s not so competitive.
Understanding real estate comparables and the state of the market in your local area is essential. It can help you make an informed decision about buying or selling a property.
Home sellers
Sellers use comps to understand what similar homes in the area are selling for, allowing them to set a list price they feel confident in. Comps also help home sellers clarify their home’s selling points which will be highlighted in the home’s description when it’s listed for sale.
Homebuyers
Homebuyers use accurate real estate comps formaking an offer. By researching similar properties in the area, buyers can verify that the listing price is fair, or if the price is too high or low. Comps are also helpful in creating a strategy for negotiating a home sale.
Home appraisers
Appraisers perform home appraisals as one of the most important steps to completing the sale of a home. First, the buyer’smortgage lender usually initiates an appraisal. Next, they call a professional appraiser to determine the value of the house in question. The appraiser relies on real estate comps and several other factors in determining an accurate property value that can make or break a sale. Thecost of the home appraisal will be covered by the homebuyer.
A final note on real estate comps
Finding and analyzing comps can be tricky. However, your localreal estate agent has the resources and expertise to walk you through the process. They can help you nail down a good price to list your home.
Are you curious how much you can make from selling your home? Check out Redfin’s home sale calculator to see what your estimated home sale proceeds could be.
With the peak of homebuying season just around the corner, it’s more important than ever to make your house stand out. One of the best ways to make this happen is by upgrading the landscaping around your home. From lush greenery to functional outdoor spaces, strategic landscaping updates can significantly elevate the overall allure of a home while potentially adding value.
In this Redfin article, we’ll explore various landscaping projects that not only beautify outdoor spaces but also increase property value. Whether you’re looking to sell a house in Los Angeles, Boston, or anywhere in between, these landscaping projects will help your home stand out.
1. Install a deck to expand outdoor living spaces
Adding a deck to your property creates a versatile outdoor living area that appeals to potential buyers. Whether it’s a cozy platform off the kitchen or a sprawling multi-level deck overlooking the backyard, this addition provides space for entertaining, dining, and relaxation. A well-designed deck can be transformed into an outdoor oasis, seamlessly extending the living space of the home and making it more appealing to homebuyers.
2. Plant trees to enhance natural beauty and shade
Strategic tree planting not only enhances the aesthetic of the property but also provides practical benefits. Mature trees offer shade, which can reduce energy costs and increase comfort during hot summer months. Additionally, trees contribute to improved air quality and curb appeal, making them a valuable asset that adds to the property’s appeal and value.
3. Utilize xeriscaping for sustainable and low-maintenance landscaping
Xeriscaping, or drought-tolerant landscaping, is gaining popularity due to its water-saving benefits and low-maintenance requirements. By incorporating native plants, succulents, and gravel or mulch beds, homeowners can create visually appealing landscapes without running up the water bill. This is especially true for homebuyers in warmer climates. Xeriscaping not only reduces water consumption but also enhances property value by showcasing eco-friendly and sustainable landscaping practices.
4. Add a sprinkler system for efficient water management
Investing in a modern sprinkler system ensures efficient water management and optimal lawn care. Smart irrigation technology allows homeowners to customize watering schedules based on weather conditions and soil moisture levels, reducing water waste. Sprinkler systems not only preserve the health and vitality of the landscape but also enhance the property’s appeal and desirability efficiently.
5. Upgrade your lighting to illuminate outdoor spaces
Strategically placed outdoor lighting enhances safety, security, and ambiance, increasing the property’s overall value. Pathway lights, uplighting for trees and architectural features, and accent lighting for outdoor living areas create a welcoming vibe and extend the functionality of outdoor spaces into the evening hours. Thoughtfully designed lighting highlights the beauty of the landscape and adds curb appeal.
6. Keep a well-maintained lawn
Regular lawn maintenance, including mowing, fertilizing, and aerating, is essential for cultivating a lush green lawn that enhances curb appeal. Well-manicured lawns create a visually pleasing backdrop for the property and contribute to a positive first impression, making this spring the perfect time to get your grass looking spectacular. Investing in professional lawn care services ensures optimal turf health and adds value to the overall landscaping package.
Projects to avoid
While landscaping updates can increase property value, certain projects may not provide a favorable return on investment. Avoid over-the-top landscaping that requires high maintenance and may overwhelm potential buyers. Additionally, stay away from invasive plant species or landscaping features that detract from the natural beauty of the property or make it less functional.
From functional outdoor living spaces to eco-friendly practices, strategic landscaping updates can significantly increase the value of a property. There’s no need to do anything over the top: Just a few simple changes and additions can make a big difference. By investing in these landscaping updates, homeowners can maximize their property’s value and appeal to prospective buyers.
