Tag: hispanic marketing

National Hispanic Contractors Association Appoints New President, Sergio Terreros

The experienced marketer and business leader looks forward to using his expertise to help grow NAHICA.

Press Release
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Aug 29, 2022

HOUSTON, August 29, 2022 (Newswire.com)
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The National Hispanic Contractors Association (NAHICA) is proud to announce the appointment of its new president, Sergio Terreros.

Terreros is an experienced marketer and business leader whose experience spans marketing plan development, market research, media buying, advertising, social media advising, business relations, media analysis, and all other areas of marketing and advertising.

He is the current President of the Hispanic advertising agency 11/11 Media. Terreros is excited to take his years of experience in advertising, marketing, and leading teams of Hispanic marketers to NAHICA, where he hopes to grow the organization and establish Hispanic Contractors as the preferred partner choice in all industries.

“Excited for this new role in my professional career and loving this new responsibility; the construction industry needs a well-informed and prepared contractor, and that’s one of my priorities and goals in this new role: develop strategic partners and create opportunities for the community we represent.” – Sergio Terreros

During his time at 11/11 Media, Terreros has played a vital role in organizing the only and exclusive Hispanic Construction Expo in Texas, ExpoContratista, which hosts thousands of contractors, exhibitors, and partners every year in Houston and Dallas.

Terreros graduated from Universidad Autónoma de Nuevo León in 2003 with a degree in Marketing, Communications, and Media Studies. He has also attended various leadership institutes and received a Leading a Marketing Team certification from LinkedIn in 2019.

NAHICA’s members include both established business owners and new entrepreneurs. The organization is proud to be the largest reference of Hispanic culture in the construction area by connecting contractors and builders through its expansive networks and events like ExpoContratista.

To learn more about The National Hispanic Contractors Association, please visit https://nahica.org.

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About the National Hispanic Contractors Association

The National Hispanic Contractors Association (NAHICA) aims to firmly establish Hispanic Contractors as a preferred partner choice in all industries for manufacturers, residential, and commercial builders by helping the Latin construction community connect, grow, and have adequate resources to gain support from established businesses. The organization is focused on opening opportunities for growth for subcontractors in the construction industry.

For media inquiries, please contact:

Alejandra Deras, Marketing Assistant

awesome@11-11media.com

Source: National Hispanic Contractors Association

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August 29, 2022
National Hispanic Contractors Association Welcomes New Organization From Mexico, Fandeli
Press Release
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Aug 29, 2022
HOUSTON, August 29, 2022 (Newswire.com)
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The National Hispanic Contractors Association (NAHICA) is excited to announce high-performance coated abrasives manufacturer Fandeli has joined the association.

“As a proudly Mexican company, we are excited to be taking on this new challenge and making a difference in all Hispanic contractor markets in the USA,” said Enrique Telles, Marketing Director of Fandeli.

This new partnership also marks Fandeli’s arrival to the U.S. market after serving customers in Mexico and around the world since 1927.

“For over 95 years, we have been the only producer of coated abrasives in Mexico, and we are so excited to bring our expertise to our American neighbors. We look forward to the relationships that being a part of NAHICA will help us form as we get to know our new community,” said Enrique Telles – Fandeli.

Fandeli’s storied history and global distribution network have provided more than 15,000 coated & bonded abrasive products to different market niches, including the aeronautical, textile, automotive, glass, construction, wood, metals, plastics, and flooring industries.

The National Hispanic Contractors Association is a Houston-based organization that works to establish Hispanic contractors as the preferred partner of choice in all industries for manufacturers, residential, and commercial builders.

NAHICA provides the following services to its partners:
- A website to access current construction projects.
- Access to NAHICA’s extensive network of contacts and job listings.
- Events and conferences to allow established and growing contractors to discover significant commercial, industrial, residential, and engineering projects while networking with leading companies.
- Training workshops and classes to teach the latest innovations in construction.
- Discounts on professional services and materials, including financial, legal, and marketing, certifications, and building materials.
To learn more about The National Hispanic Contractors Association, please visit https://nahica.org.

About the National Hispanic Contractors Association

The National Hispanic Contractors Association (NAHICA) aims to firmly establish Hispanic Contractors as a preferred partner choice in all industries for manufacturers, residential, and commercial builders by helping the Latin construction community connect, grow, and have adequate resources to gain support from established businesses. The organization is focused on opening opportunities for growth for subcontractors in the construction industry.

About Fandeli

We are a family business, originally from Mexico, with sales offices and a warehouse in Houston since 1987, with a global presence in more than 30 countries and many manufacturing industries. We have the most extensive coverage in Hardware, Home Centers, Self Service, and specialized Retail Stores industries such as automotive and paint stores. At Fandeli, our priority is to ensure your total satisfaction in the use and application of our products. We always offer you the best quality sandpaper and abrasive products, as well as continuous customer service and technical support.

To learn more about Fandeli, please visit https://fandeli.com, and check out the Special Program for all contractors in the USA.

For media inquiries, please contact:

Sergio Terreros, PR

Media@11-11media.com

Source: National Hispanic Contractors Association
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August 29, 2022
Founders of Nanato Media Win Medal for Best Business Book in International Latino Book Awards 2022

Recognized for its groundbreaking ideas on how to effectively engage with Hispanic audiences in the U.S., ‘Beyond Se Habla Español: How Lawyers Win the Hispanic Market’ was awarded a silver medal for Best Business Book in the 2022 International Latino Book Awards

Press Release
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Aug 25, 2022

AUSTIN, Texas, August 25, 2022 (Newswire.com)
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“Beyond Se Habla Español: How Lawyers Win the Hispanic Market” stems from the creativity and expertise of authors Natalie Fragkouli and Liel Levy, founders of the marketing agency Nanato Media based in Austin, Texas. The book addresses misconceptions about the ever-growing U.S. Hispanic market and empowers law firms to build digital marketing strategies that take cultural nuances into account.

The ceremony took place at Los Angeles City College on Aug. 19 and 20. As the largest award in the United States celebrating greatness in Latino literature, the ILBA honored 249 winners in 108 categories, including Fragkouli and Levy’s intellectual creation.

Fragkouli and Levy attended the ceremony in Los Angeles to receive the award. “We wrote this book to inspire consumer-focused attorneys to better engage their local Hispanic communities,” said Fragkouli during their acceptance speech.

In the book, Fragkouli and Levy discuss the value of a dedicated Hispanic audience and explain why law firms should consider a digital-forward strategy to connect with potential clients and remain relevant for years to come.

Topics covered in the book include:

● The five distinct communities within the Hispanic market and what makes each unique

● How to understand and properly use terms such as Hispanic, Latino/Latina, and Latinx

● Why trust and empathy are important to Latinx clients

● Why a digital-forward strategy is the most cost-effective approach to engaging with the Hispanic market thanks to widespread technology adoption

● How to run a successful PPC campaign that generates qualified leads with a high conversion rate

Fragkouli and Levy also announced their upcoming literary project during the ceremony. “The next title we are working on is to promote entrepreneurship among Spanish-speaking immigrants in the U.S.,” Levy said.

The ILBA is an initiative by Empowering Latino Futures (ELF) that celebrates Latino authors, translators, and illustrators for their books written either in English, Spanish and Portuguese. You can find the full list of this year’s winners here.

About the authors and Nanato Media

Natalie Fragkouli is an MBA with more than 10 years of experience serving firms that need help marketing to the Hispanic American demographic. Liel Levy grew up working in a family-owned business that became one of the country’s largest Hispanic legal brands. Together, Fragkouli and Levy co-founded Nanato Media with the goal of helping law firms run relevant, expert campaigns targeting local Hispanic markets. By leveraging the power of Nanato Media, law firms have access to their own team of multicultural marketers to execute cost-effective and successful efforts.

Source: Nanato Media

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August 25, 2022
Expo Contratista Trade Show welcomes SRS Distribution Inc., a Leader in the Building Products Distribution Industry as Title Sponsor for 2022

SRS Distributor’s Latino Marketing & Sales Program Manager Julissa Chavez says this is the second year of their sponsorship but the first to sponsor all two city events

Press Release
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Feb 24, 2022

HOUSTON, February 24, 2022 (Newswire.com)
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National Texas-based company SRS Distribution Inc., a leader in the building products distribution industry, has announced its sponsorship of the upcoming series of trade shows, ExpoContratista. The events will occur in Dallas (July 16-17), and Houston (Oct. 22-23).

SRS Distributor’s Latino Marketing & Sales Program Manager, Julissa Chavez, says this is the second year of their sponsorship but the first to sponsor all two city events; last year they sponsored the Houston Expo. She says their interest evolved after 2019, when “we saw the trend [of a burgeoning Hispanic construction industry grow] from just the people doing the labor, to ‘let’s open our own business.’“

“This is the second year SRS Distribution DBA Southern Shingles participates as a sponsor of ExpoContratista and the first time we will sponsor all two city events. After successfully sponsoring the Houston Expo in 2019, we have seen a growing trend in the construction industry, from contractors to people starting up their businesses”, said Julissa Chavez, Latino Marketing Program and Sales Manager.

With Hispanics and Latinos slated to dominate not only Texas but the United States in the coming years, their financial power will only continue to grow. ExpoContratista is capitalizing on this – the 2021 Texas state census showed that just under 40 percent of residents were of Hispanic/Latino descent.

Chavez says, “We want to establish a partnership with Expo Contratista to develop educational opportunities and support events that tailor to the Latino Construction workers in America. The SRS para Latinos program is definitely leading the way for the roofing industry; no other national roofing distributor has anything like our program, and we will continue the momentum by continuing to develop our vendor partnerships within the industry.”

“SRS Distributors does this by analyzing the needs of their Spanish-speaking roofing contractors. The SRS para Latinos program will continue to offer resources, education, and solutions that help support roofing contractors in their businesses,” she says.

To achieve this, SRS Distribution is constantly analyzing the needs of their Spanish-speaking roofing contractors. “Our SRS para Latinos program will continue to offer resources, education, and solutions that help support roofing contractors in their businesses.”

Sergio Terreros, president of Hispanic Marketing Agency and Co-Founder at National Hispanic Contractors Association, says: “The SRS Distribution partnership will bring unmeasurable resources to our Hispanic roofing audience, and we are thrilled to have such a leader in the roofing industry on board.”

Testimonials from past events accentuate the benefits of the expos, with one attendee saying, “I had a great experience and met a lot of people, plenty of people that didn’t know about us now know about us.” (Martin’s Hardware).

Contractors and construction industry workers alike will convene at the two Texas locations, enjoying talks and seminars, networking, and informal discussions in an upbeat, casual atmosphere.

ExpoContratista will punctuate the momentum of Hispanic construction industry growth, while also fostering new ideas for the future. After all, the need for development is a major impetus of Hispanic immigration, not just in Texas but in the entire country.

Chavez adds that in carving out a niche in the Hispanic market, they are fostering an environment where Spanish-speaker contractors feel more comfortable, acknowledged, and eager to participate. “Our mission is to support to Latinos in construction, and if people want to put us in the category of “preferred distribution partner in the market”, that’s kind of our sweet spot.”

Follow ExpoContratista on social media – Instagram, Facebook, and YouTube.

Media Contact

Sergio Terreros

media@11-11media.com

Source: Expo Contratista

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February 24, 2022