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Tag: Hispanic Heritage Month

  • North Side High School’s mariachi program honors its Hispanic roots through music

    North Side High School’s mariachi program honors its Hispanic roots through music

    FORT WORTH (CBSNewsTexas.com) — What sometimes starts out as chaos, occasionally has a way of developing into perfect harmony.

    For more than 40 years, North Side High School’s mariachi ensembles have racked up countless awards and honors. And for the last 20 years, they’ve been under the direction of a man who had to learn mariachi music from the students he was teaching. 

    When Ramon Niño became the director of the mariachi program, Espuelas de Plata, at Fort Worth’s North Side High School, he’ll be the first to tell you that he might have been in a bit over his head. 

    “So, I was a trombone player. Like, I’m a jazz guy,” says Niño. “The only reason I teach mariachi now was because I got the job to teach marching band. And so, by the way, there’s mariachi tied to the job. And I just fell in love with the work ethic. And when I came, I knew nothing about mariachi. And the students were the ones that were teaching me about mariachi.” 

    nshs-mariachi2.jpg
    North Side High School FWISD Mariachi Program

    Fort Worth ISD


    He gradually taught himself how to play the trumpet, the violin and guitarron. His crash course in the genre would lead to his understanding and his ultimate immersion in the music. A blend of brass and a symphony of strings weave the rich melodic tapestry of Mexico’s history. Each song is reflective of the country’s western region, where the sound of mariachi was born. Lyrics tell the story of the people, traditions, and culture. It’s all performed with passion by his students while orchestrating life lessons that extend beyond their instruments. 

    “So, the music just happens,” says Niño. That’s why they’re here, because they want to play the music. So, what we’ve got to teach them is how to grow as a human being and how to be a positive person that impacts society in some way.” 

    What they’ve managed to create together is pure magic.  

    Espuelas de Plata is so popular that they often have performances scheduled seven days a week, and book events more than a year out. Not only are they well known in Fort Worth, they’ve performed outside of the state and even internationally. The group has been showered with accolades over the decades, but perhaps their biggest honor came in 2014 when they received an invitation to perform at Carnegie Hall in New York City. That was quickly followed by another thrill: an impromptu performance at Times Square. 

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    North Side High School FWISD Mariachi Program performs in Times Square in New York

    Fort Worth ISD


    “The police officers were like, ‘You have to have a permit to be able to perform at Times Square.’ So we said, ‘Okay.’ And he’s like, ‘But if you go across the street and I turn this way, I won’t know what’s going on.’ So that’s what we did. We did a 30 minute performance in Times Square, and he stood and watched over there the whole 30 minutes. When we were done, he came back and he stood in his post. So it was, you know, it was a great experience for the kids because, I mean, when are they going to perform in Times Square? It’s rare,” says Niño. 

    In 2019, they had an opportunity to share mariachi music, and their Mexican culture, when they performed in Austria, Switzerland and Germany. 

    “We were there for about ten days, which was awesome because we performed at Lake Zurich and we performed at Mirabell Gardens where they filmed The Sound of Music,” says Niño. “So we had to teach these kids, like, this is who Mozart is. We had the whole year to show them European music that we wouldn’t traditionally teach because it’s not mariachi.” 

    nshs-mariachi4.jpg
    North Side High School FWISD Mariachi Program

    Fort Worth ISD


    A performance half a world away, rooted in heritage close to his students, with the hope of engaging audiences everywhere to appreciate the art that is mariachi. 

    “Mariachi ensembles have to do everything, right? So it’s theater arts because they’re performing. It’s vocal, like choir, and it’s instrumental whether that’s trumpet, like in band, or violin in orchestra,” says Niño. “Appreciate what you hire when you hire a mariachi. Don’t just say, ‘Oh, it’s Hispanic Heritage. It’d be fun to have a mariachi playing in the background,’ because there’s a lot of time and effort that those students go into putting that presentation together. Like I said, students or professional.” 

    The mariachi students continue to honor their Hispanic roots  and show pride in their heritage with every note they play.

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  • Mexican pop group RBD reunites after 15 years

    Mexican pop group RBD reunites after 15 years

    Mexican pop group RBD reunites after 15 years – CBS News


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    In honor of National Hispanic Heritage Month, we take a look at a Latin American group with a huge global following, RBD or Rebelde. They’ve reunited for the first time in 15 years. First on “CBS Mornings,” Lilia Luciano recently spent an afternoon with three of the members in New York City, hours before their sold-out show in Madison Square Garden.

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  • Travel Expert Carmen Ordonez Shares Tips to Celebrate Hispanic Heritage on TipsOnTV

    Travel Expert Carmen Ordonez Shares Tips to Celebrate Hispanic Heritage on TipsOnTV

    Learn More About the Trends and Traditions that Make this Month Special in Florida

    Florida, fondly known as “La Florida,” has a profound connection to Hispanic culture that dates back centuries, and this month-long celebration is a perfect opportunity to explore and honor the diverse traditions, history, and contributions of the Hispanic community throughout the Sunshine State. On September 14, Travel Expert and Founder of Viva Fashion, Carmen Ordonez, partnered with VISIT FLORIDA to showcase the rich culture, delectable cuisines, and enchanting destinations. Find out about the vibrant spectrum of Hispanic heritage and traditions flourishing across the diverse landscapes of Florida.

    HISPANIC HERITAGE MONTH

    Hispanic Heritage Month takes place every year to honor and celebrate the cultures, contributions, and extensive histories of Hispanic Americans. For one month every year, September 15 through October 15, Hispanic Heritage Month is celebrated nationwide through festivals, art shows, conferences, community gatherings and much more. They routinely highlight the best destinations that offer Hispanic culture, cuisine, and events. As a Floridian, Carmen can attest to the fact that Florida offers all three not just during Hispanic Heritage Month, but all year round.

    CONSIDER THE CULTURE WHEN CHOOSING A PLACE TO VACATION

    If travelers are looking to connect with a community and with people who live in a specific destination, they need to understand where they come from, their culture and their traditions. This allows them to get a sense of unique experiences they can look forward to and expect while there, such as authentic cuisine the area is known for or attractions that bring the destination’s rich history to life. From delightful flavors of Latin cuisine to mesmerizing art and music, there is a complete cultural journey across the Sunshine State, honoring the Hispanic community that has had a significant and lasting impact on the state.

    CELEBRATE HISPANIC HERITAGE

    The influence of Hispanic culture is deeply ingrained in Florida’s rich history, and its legacy is evident across Florida today, as the state is home to the third-largest Latino population in the country. During Hispanic Heritage Month, travelers can experience lively parades, colorful festivals, captivating exhibitions, and educational seminars, designed to enrich the understanding of the Hispanic community and its importance to Florida’s identity. 

    OTHER WAYS TO EXPERIENCE THIS CULTURE

    There is a wide variety of Hispanic cultures and traditions across Florida today, reflecting the state’s cultural mosaic, from salsa dancing in Miami or Orlando to cigar-rolling in Tampa’s Ybor City, Little Havana in Miami, or Key West. Stroll down the cobblestones of St. George’s Street in historic St. Augustine or discover the mastery of the renowned Spanish artist Salvador Dali at the Salvador Dali Museum in St. Petersburg. A trip must also include Mojitos in Little Havana or experiencing the passion and energy of Flamenco shows in Miami, Tampa, or St. Augustine.

    For more information, visit www.VISITFLORIDA.com/HispanicHeritage.

    About VISIT FLORIDA

    VISIT FLORIDA is the Sunshine State’s official tourism marketing corporation and travel planning resource for visitors across the globe. As Florida’s No. 1 industry, tourism was responsible for welcoming over 137.6 million visitors in 2022, the highest number of visitors in the state’s history. VISIT FLORIDA promotes tourism through sales, advertising, promotions, public relations, and visitor services programs, and serves more than 13,000 travel industry partners throughout the state. To learn more about VISIT FLORIDA, follow @FloridaTourism on Facebook and Twitter, or go to visitflorida.org. For inspiration in the Sunshine State, follow @VISITFLORIDA on Facebook, Twitter and Instagram or visit www.visitflorida.com. For media resources, visit www.visitfloridamedia.com.

    About TipsOnTV 

    TipsOnTV covers a variety of topics, including food, entertaining, personal finance, technology, travel, health, lifestyle and more.

    Source: TipsOnTV

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  • Milpa Lives Up to New Name of Vegas King of Handmade Fresh Tortillas

    Milpa Lives Up to New Name of Vegas King of Handmade Fresh Tortillas

    Press Release


    Sep 29, 2023

    Celebrating Hispanic Heritage Month in style, Milpa caters to Vegas with its handmade heirloom tortillas and bowls, amplifying traditional Mexican flavors into a modern health concept

    Renowned for bringing a unique authentic Mexican flavor that local Latinos relate to, Milpa has carved out a name for itself as the leading restaurant providing fresh handmade stone-ground heirloom tortillas. Showcasing a process as old as the Mesoamerican civilization, Milpa makes masa from scratch daily at its modern, healthy Mexican cafe. Milpa’s usage of the 600-year-old corn grinding process, nixtamalization, to make masa in-house significantly distinguishes it from other restaurants that utilize pre-made tortillas.

    Rooted in tradition, Milpa is revolutionizing the local restaurant industry by blending traditional Mexican food with health and freshness. The popularly reviewed healthy Mexican cafe sparks attention with its bowls and fresh ingredients, showing locals that traditional Mexican food can be healthy and delicious simultaneously. Milpa’s tetelas, tamales and more, accompanied by their homemade fresh tortillas, detail a flavor profile reminiscent of Mexico.

    Behind the tasteful revolution is renowned international Mexican Chef DJ Flores. Having held his forte in some of the biggest restaurants in Vegas and beyond, including Jaleo, Border Grill, Chica, and Quintonil in Mexico City, Flores shows unwavering determination and resilience, mirroring many local Hispanics in Vegas. The establishment of Milpa during the pandemic after being fired from a restaurant is a testimony of Flores’ courage and hard work.

    Now, in the wake of Hispanic Heritage Month, Milpa is serving up popular, healthy Mexican dishes designed to transport people right to the heart of Mexico through a bite. By retaining the natural, fresh flavors in the handmade tortillas, the restaurant is not just celebrating a crucial month in Hispanic culture, but also adding to the Vegas culinary experience.

    As this unique restaurant continues to gain momentum, it’s evident that Chef DJ Flores is not just introducing Vegas to Mexican cuisine, but he’s carving out a novel narrative of health-conscious, traditional Mexican meals. The continued recognition and praises only affirm that Milpa is indeed the “Vegas King of Handmade Fresh Tortillas.”

    Source: Milpa

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  • 3 Strategies for Creating Strong Hispanic Heritage Month Campaigns | Entrepreneur

    3 Strategies for Creating Strong Hispanic Heritage Month Campaigns | Entrepreneur

    Opinions expressed by Entrepreneur contributors are their own.

    Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.

    Here are three companies that got Hispanic Heritage Month right and some pointers you can take from them.

    Amazon

    Amazon’s 2022 campaign promoted Hispanic changemakers on its platform. Last year’s theme was Cultúra, and it repeatedly used the phrase, “without tú, there is no cultura.” In collaboration with Brazilian artist Mel Cerri, Amazon showcased Hispanic-themed illustrations and promoted various activities to honor the month. This included spotlighting Hispanic and Latino small businesses, promoting books by Hispanic authors, showcasing Hispanic creators in film and television, and highlighting Hispanic musicians and their impact on global music. In addition, Amazon also showcased Hispanic designers and retailers, celebrated the contributions of Hispanic professionals in technology through Amazon Web Services and integrated special features into Alexa for users to engage with.

    By incorporating established products and partnerships into cultural promotions, Amazon appeared genuine and like an ally. In addition, these tactics highlighted Amazon’s authentic relationships with its vendors, many of whom are prominent figures in the Hispanic community. When companies prioritize authenticity by promoting products and collaborations that have consistently been part of their organization, it appears less forced and inauthentic, and more natural and genuine.

    Related: 5 Ways Brands Can Celebrate Hispanic Heritage Month Using Social Media

    Verizon

    In their 2022 campaign celebrating Hispanic Heritage Month, Verizon showcased an approach rooted in authenticity, empowerment and social responsibility. By centering their narrative around the potential of Latinas in the corporate world, they emphasized the disparities in leadership roles. In addition, Christina Schelling, SVP of Talent & Diversity, shared her journey as a testament to the challenges and opportunities available.

    Yet, even as Verizon celebrated, they didn’t shy away from addressing pressing issues, showing immediate response to Hurricanes Ian and Fiona, which devastated Cuba, Puerto Rico, the Dominican Republic and parts of Florida. Their swift action, from financial contributions to providing telecom relief, accentuated their commitment to being more than just a service provider; they positioned themselves as an integral community partner.

    Verizon’s campaign stood out for many reasons, demonstrating elements from which other businesses can learn. Firstly, the campaign highlighted the significance of representative storytelling. With Latinas making up only a mere 1.6% of senior executive roles in major companies, Verizon used its platform to spotlight this disparity, allowing Schelling’s personal story to humanize the broader narrative. In addition, the campaign was responsive. When disaster struck in the form of Hurricanes Ian and Fiona, Verizon transitioned seamlessly from celebration to support, committing funds and services to affected areas.

    This adaptability highlights the importance of businesses being attuned to the dynamic realities of their target communities. Finally, Verizon served as a partner by offering free access to regional news channels and sharing stories of their employees affected by the hurricanes. These areas were critical to the campaign’s success and formed a blueprint for how businesses can celebrate diversity while standing with and supporting the community during tough times.

    Related: 4 Successful Ways Businesses Need to Adapt to a Growing Hispanic Demographic

    TikTok

    TikTok’s “De Nada America” campaign for Latinx Heritage Month showcased an outstanding understanding of niche marketing. The platform enhanced user engagement by integrating trending hashtags, in-app features, live events and collaborations with prominent Latinx creators and partners like Mitú. TikTok also introduced the Latinx Creatives Program and its partnerships with the Hispanic Heritage Foundation.

    The “De Nada America” campaign reinforced Latinx’s cultural contributions and narratives in an era where representation matters. TikTok celebrated diverse voices, broke down cultural stereotypes and misconceptions, and facilitated a more inclusive and understanding digital space. Additionally, by physically investing in the community’s growth and success through its $150,000 grant fund, #CreciendoconTikTok, TikTok demonstrated a commitment beyond mere tokenism.

    Related: 3 Strategic Pillars to Build Loyalty With a Hispanic Audience

    Lessons learned

    1. Community collaboration: Working with community members, artists and influencers ensures authenticity and resonance, as seen in Amazon’s campaign.

    2. Empowering voices: TikTok’s success in promoting Hispanic creators highlights the importance of giving underrepresented communities a platform in which they can share their voices.

    3. Investment in community development: Verizon’s community-driven approach shows that investment in community well-being can translate to brand loyalty and satisfaction.

    4. Authentic storytelling: TikTok’s campaign highlights the importance of humanizing a brand through genuine and heartfelt stories.

    Companies can better connect with the Hispanic community by focusing on the above areas. In addition, this targeted approach can naturally result in customer loyalty and retention.

    As the Hispanic population continues to grow, it’s imperative that businesses form genuine connections with this community. If brands do not have a specialized marketing plan to acquire the Hispanic consumer, they will miss an incredible opportunity to retain life-long customers and brand advocates. In addition, given that Hispanic buying power is expanding at rates comparable to established countries, it would be financially irresponsible not to allocate marketing resources to this market.

    Christine Alexis

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  • Church of Scientology Hosts COFECA Awards That Honor Both Culture and Commitment

    Church of Scientology Hosts COFECA Awards That Honor Both Culture and Commitment

    Latin music and dance set the tone of the 2021 awards presentation by the Central American Confederation, COFECA, part of the celebration of the Central American Bicentennial and Hispanic Heritage Month.

    Press Release



    updated: Sep 21, 2021

    September 2021 marks the 200th anniversary of Central American Independence and this year’s Central American Confederation Awards reflected the spirit of the occasion. 

    The event, hosted by the Church of Scientology Los Angeles, featured baile folklórico, traditional folk dancing, and Latin music. COFECA presented awards to top volunteers from each of the nations celebrating this milestone—Guatemala, Costa Rica, El Salvador, Nicaragua, Belize, Honduras and Panama.

    For the past 48 years, COFECA has worked for justice and immigration equality. Its mission is the building and strengthening of friendship and fraternity among members of the Los Angeles Central American community and the preservation and transmission of the countries’ customs and traditions to future generations. 

    With nearly 5 million Hispanics and Latinx in Los Angeles County, including more than a half-million Central Americans, services offered by the Church of Scientology Los Angeles are bilingual.

    The iconic headquarters of the Church of Scientology of Los Angeles is designed to provide the ideal facilities for Scientologists on their ascent to higher states of spiritual freedom and to serve as a home for the entire community and a meeting ground of cooperative effort to uplift people of all denominations.

    The Church of Scientology Los Angeles is featured in an episode of Inside Scientology, which first aired in March 2018 in a special broadcast introduced by Scientology ecclesiastical leader Mr. David Miscavige, launching the Scientology Network on DIRECTV channel 320. The episode can be streamed on Scientology.tv and is available through mobile apps and via the Roku, Amazon Fire and Apple TV platforms.

    For more information, visit the website of the Church of Scientology Los Angeles or the Scientology Newsroom.

    Source: Church of Scientology International

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  • Creador De BenjiLock Abre Nuevas Puertas en El Mercado Residencial Y Comercial

    Creador De BenjiLock Abre Nuevas Puertas en El Mercado Residencial Y Comercial

    Press Release



    updated: Sep 17, 2020

    Robbie Cabral es el primer inventor del mundo de candados con huellas dactilares, su creación BenjiLock ha conquistado este nicho de hardware a nivel mundial y hoy en día se presenta en el mercado residencial y comercial para seguir llevando innovación y seguridad.

    Su idea surgió en un gimnasio luego de enfrentar un aumento de peso que lo llevó a pasar parte de sus noches ejercitándose para recuperar su figura. Fue en ese momento cuando Cabral notó los desafíos que los asistentes y propietarios de los gimnasios tenían continuamente en el vestuario con combinaciones y llaves perdidas que conducían a candados desperdiciados. Fue allí cuando nació la idea de crear BenjiLock para solucionar esos problemas. 

    Sin embargo, como cualquier emprendedor exitoso, Cabral no se ha dormido en los laureles. Recientemente, dio a conocer la próxima versión de su tecnología habilitada por huellas dactilares que esta vez está dirigida directamente al mercado residencial, su nuevo prototipo denominado Fingerprint Door Lock lo llevó a la portada de la edición veraniega de la revista Residential Tech Today.

    Con el lanzamiento este verano del Fingerprint Door Lock, BenjiLock se está abriendo camino en hogares, garajes y negocios. Actualmente ya cuenta con el premio a la innovación del Consumer Electronics Show 2020. Esta nueva tecnología consta de una pantalla táctil iluminada que almacena hasta 10 huellas dactilares y 25 códigos de usuario, se desbloquea con una huella dactilar, una llave o un código PIN, y viene en elegantes acabados de níquel satinado y bronce toscano.

    El reconocimiento de BenjiLock como producto innovador y seguro lo ha hecho imprescindible en las tiendas minoristas y entre las generaciones Millennials y Z. La historia de su creación resulta ser especialmente bienvenida, en un momento en donde la humanidad necesita una dosis de esperanza e inspiración. Robbie Cabral es una fiel muestra de la esencia y perseverancia de la comunidad hispana en Estados Unidos, que todo lo que anhelan lo hacen posible. Durante el Mes de la Herencia Hispana, su ejemplo reaviva los deseos de muchos que desean lograr sus sueños.

    Los candados que identifican a BenjiLock vienen en dos versiones: uno de huellas dactilares de 43mm y otro de huellas dactilares TSA. El primero almacena hasta 10 huellas dactilares, se desbloquea con una huella dactilar o una llave, cuenta con una duración de hasta un año con una sola carga y está encerrado en un anillo de acero endurecido cromado de alta seguridad. El modelo TSA, almacena hasta cinco huellas dactilares, se desbloquea con una huella dactilar o un código PIN, cuenta con una batería de iones de litio completamente recargable y está aceptado por la TSA. Ambos modelos vienen en una diversa variedad de colores.

    Cabral pasó cuatro años perfeccionando la tecnología, funciones y el aspecto del producto antes de lanzar el prototipo en el Consumer Electronics Show. La exposición hizo que BenjiLock obtuviera los mejores premios y llamara la atención de Ace Hardware y The Grommet. El prototipo, obtuvo una invitación para aparecer en el programa Shark Tank de la cadena televisiva ABC, lo que le permitió obtener una inversión económica del miembro del panel, Kevin O’Leary, para luego obtener alianzas con Hampton Products International, empresa líder en innovaciones de seguridad, hardware y fabricantes de cerraduras BRINKS.

    “Desde que se me ocurrió la idea, sabía que tenía un producto útil y que estaba llenando un vacío en el mercado con BenjiLock. No lo voy a negar, fue un trabajo duro el mantener firme la confianza de que mi idea iba a tener éxito. Además, considero que fue fundamental el apoyo que recibí de todas las personas que vieron el potencial de esta cerradura”, expresó Cabral. 

    En cuanto a la oportunidad de poder salir en la portada de la revista Residential Tech Today, Robbie manifestó “Obtener la portada de esta revista es un reconocimiento asombroso del potencial de nuestras cerraduras inteligentes en el espacio residencial y comercial. No podría estar más emocionado y agradecido por el futuro que le depara a la cerradura de puerta con huella digital Fingerprint Door Lock y todos los productos que vendrán para la marca “.

    La revista Residential Tech Today está disponible en Barnes & Noble, Hudson News, Walmart, CVS Pharmacy, 7-Eleven y su quiosco de prensa digital como Amazon Kindle, Issuu, Magzter, Apple News + y ZINIO.

    Si desea obtener más información sobre la marca, visite BenjiLock.com o siga BenjiLock en Instagram, Twitter, YouTube, Facebook, y Linkedin.

    FUENTE BenjiLock

    Source: BenjiLock

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