The D.C. region is becoming increasingly diverse, and it’s drawing a large number of Latinos because of the opportunities available, experts said.
WTOP celebrates National Hispanic Heritage Month this Sept. 15 through Oct. 15, with stories spotlighting the contributions, culture and accomplishments of Hispanic communities across the D.C. region.
The D.C. region is becoming increasingly diverse, and it’s drawing a large number of Latinos in because of the opportunities available, experts said.
According to a WTOP analysis of 2024 census data released this summer, every D.C.-area suburb added to its Hispanic population. In Virginia, Fairfax County reported the largest increase of people who identify as Hispanic. In Maryland, Prince George’s County saw the biggest hike.
Gabriel Moreno, chief executive officer of the Maryland-based immigration nonprofit Luminus Network, said census data revealed that in many cases, children are being born to at least one of two parents who identify as Hispanic.
Part of the growth, Moreno said, can be attributed to people telling family members and friends that there’s a large Latino population in the D.C. region.
In-state college tuition after graduating from high school is also an attractive perk, and because of the large existing population, it’s “a lot easier for folks that are trying to learn English in a space where they’re also comfortable with their native language,” Moreno said.
Takoma Park and Silver Spring in Maryland stand out as areas with concentrated Latino growth, Moreno said. In Montgomery and Prince George’s counties, there are more politicians who identify as Hispanic or Latino, which means “if they have an issue in their community, in their neighborhoods, they feel more comfortable, likely reaching out to someone that looks like them,” he said.
Frederick County, Maryland, added about 1,700 people to its Hispanic population last year, according to census data. Montgomery County added more than 6,500 people, and Prince George’s County added almost 10,000.
In Virginia, Arlington added 1,323 people who identified as Hispanic. Fairfax County added more than 4,700, Loudoun County added 1,388 and Prince William County added 3,363, according to the 2024 census data.
Terry Clower, director at George Mason University’s Center for Regional Analysis, said the region is an attractive place to settle down because of opportunity.
The D.C. region is largely wealthy, despite the challenges it’s been experiencing, Clower said. That means many residents spend money in restaurants, for landscaping and repairing homes, “which are those occupations that are most easily accessible for recent immigrants,” he said.
While Clower said some may consider that a downside, “in the reality, it’s a part of what we need to grow. You want to grow your economy. You want to grow things.”
In the years after the pandemic, Clower said there was a “real surge” of international migration. It was dominated by people coming to the region from Central or South America, he said, a trend that’s been true “for a long time.”
Most migrants are “not coming in to purchase homes,” Clower said; and therefore they’re not directly impacting the demand of houses for sale.
Moreno, meanwhile, said many families are returning to the multifamily home model. There could be two or three generations living in a home, largely because of housing costs.
“You’re starting to see a lot of family units kind of stay together, and it actually gives them a better position as far as, for example, buying a house,” Moreno said.
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The D.C. region is becoming increasingly diverse, and it’s drawing a large number of Latinos because of the opportunities available, experts said.
WTOP celebrates National Hispanic Heritage Month this Sept. 15 through Oct. 15, with stories spotlighting the contributions, culture and accomplishments of Hispanic communities across the D.C. region.
The D.C. region is becoming increasingly diverse, and it’s drawing a large number of Latinos in because of the opportunities available, experts said.
According to a WTOP analysis of 2024 census data released this summer, every D.C.-area suburb added to its Hispanic population. In Virginia, Fairfax County reported the largest increase of people who identify as Hispanic. In Maryland, Prince George’s County saw the biggest hike.
Gabriel Moreno, chief executive officer of the Maryland-based immigration nonprofit Luminus Network, said census data revealed that in many cases, children are being born to at least one of two parents who identify as Hispanic.
Part of the growth, Moreno said, can be attributed to people telling family members and friends that there’s a large Latino population in the D.C. region.
In-state college tuition after graduating from high school is also an attractive perk, and because of the large existing population, it’s “a lot easier for folks that are trying to learn English in a space where they’re also comfortable with their native language,” Moreno said.
Takoma Park and Silver Spring in Maryland stand out as areas with concentrated Latino growth, Moreno said. In Montgomery and Prince George’s counties, there are more politicians who identify as Hispanic or Latino, which means “if they have an issue in their community, in their neighborhoods, they feel more comfortable, likely reaching out to someone that looks like them,” he said.
Frederick County, Maryland, added about 1,700 people to its Hispanic population last year, according to census data. Montgomery County added more than 6,500 people, and Prince George’s County added almost 10,000.
In Virginia, Arlington added 1,323 people who identified as Hispanic. Fairfax County added more than 4,700, Loudoun County added 1,388 and Prince William County added 3,363, according to the 2024 census data.
Terry Clower, director at George Mason University’s Center for Regional Analysis, said the region is an attractive place to settle down because of opportunity.
The D.C. region is largely wealthy, despite the challenges it’s been experiencing, Clower said. That means many residents spend money in restaurants, for landscaping and repairing homes, “which are those occupations that are most easily accessible for recent immigrants,” he said.
While Clower said some may consider that a downside, “in the reality, it’s a part of what we need to grow. You want to grow your economy. You want to grow things.”
In the years after the pandemic, Clower said there was a “real surge” of international migration. It was dominated by people coming to the region from Central or South America, he said, a trend that’s been true “for a long time.”
Most migrants are “not coming in to purchase homes,” Clower said; and therefore they’re not directly impacting the demand of houses for sale.
Moreno, meanwhile, said many families are returning to the multifamily home model. There could be two or three generations living in a home, largely because of housing costs.
“You’re starting to see a lot of family units kind of stay together, and it actually gives them a better position as far as, for example, buying a house,” Moreno said.
Get breaking news and daily headlines delivered to your email inbox by signing up here.
The largest gathering of Hispanic STEM talent in the nation, the 2024 SHPE National Convention & Career Fair will welcome a record 15,000+ attendees plus major STEM sponsors including Visionary Sponsor Chevron, Apple, and more, from Oct. 30 to Nov. 3, 2024.
ANAHEIM, Calif., October 30, 2024 (Newswire.com)
– As it celebrates its 50th year, SHPE: Leading Hispanics in STEM, a national organization representing more than 20,000 Hispanic professionals, academics, and college students in STEM, announced its 48th SHPE National Convention held from Oct. 30 through Nov. 3, 2024, in Anaheim, California, is sold out.
By welcoming more than 15,000 attendees, SHPE beats its record from last year by 3,000, a milestone that points to the growing demand from Hispanics for STEM jobs.
“As we celebrate our 50th year, SHPE is honored to see the interest in our convention, which shows that attendees are excited for the future of STEM in our country, and companies are eager to hire quality STEM professionals,” says Suzanna Valdez Wolfe, SHPE CEO. “In SHPE, we are focused on connecting Hispanic professionals, students, and academics to career-making STEM jobs, with 10.9 million projected to be available by 2031.”
The Convention will feature over 350 exhibitors, 700 interview booths, and a growing list of attending sponsors including Visionary Sponsor Chevron, Apple, Bank of America, 3M, Abbott, Amazon, Boston Scientific, Dow, Dupont, HII, Microsoft, Wells Fargo, and many more.
Thousands of jobs will be offered at the two-day Career Fair & Graduate School Expo from Nov. 1-2 by companies like Cummins, Google, Northrop Grumman, and Lockheed Martin, to name a few.
According to the Pew Research Center, 81% of U.S. Hispanics believe having role models in STEM can encourage young Hispanics to pursue careers in these fields. Encouraging this shift is important because only 8% of STEM jobs are filled by Hispanic professionals, and only 2% hold jobs in tech. SHPE believes the STEM industry’s most pressing problem is that the workforce has yet to reflect the diversity of our nation. We are bridging the gap between Hispanics and STEM.
In addition to connecting members with many of the top recruiters and leaders in STEM, the Convention is one of the most powerful tools to prepare Hispanic students and professionals to be top talent and leaders in their field. The four-day gathering will offer attendees professional and leadership development opportunities through sessions and workshops, speaker presentations, networking, and competitions.
The Convention will also include the presentation of the prestigious STAR (SHPE Technical Achievement and Recognition) Awards, spotlighting key individuals, corporations, government agencies, and academic institutions that have contributed significantly to support Hispanics in STEM.
Opinions expressed by Entrepreneur contributors are their own.
As a finance professional and fellow Latina entrepreneur, I know firsthand that the path to financial independence isn’t just about numbers; It’s about balancing everything that makes you human while running a business. Your vision, story and overcoming possible financial traumas that many face are part of the mix.
What matters is asking the right questions, creating your own path and sharing what you’ve learned with others so we can set up a new status quo and grow as a community. So, what insights could successful Hispanic founders and CEOs give you to support your path to financial growth?
We all have stories to tell — so it’s time we bring that to our businesses. In fact, this is exactly what Norma Fabian Newton, founder of Fabian Flores, shares as a key component to her success: “One insight I would give other entrepreneurs is to embrace storytelling. Authentic storytelling is the key to differentiation, establishing yourself as a thought leader and creating connections.”
Newton started her business to amplify Latino stories within the traditional book publishing industry and contribute to creating more equity in the literary landscape. But storytelling is essential, even if you are not looking to become an author or public speaker. It plays a role in how you relate to your business, employees, clients and, ultimately, your money. Embracing our voice is an inevitable part of success.
Test your market and invest in yourself
The path to financial growth is more than luck. It is about thinking, strategizing, testing and adjusting. Catarina Rivera, the founder of Blindish Latina LLC, gives that exact insight as a key to her success. She says, “First test your offering in the marketplace. Do people want to buy your offer? Once you have those foundational pieces in place, invest in yourself.”
Rivera built her business from her personal journey with disability, and through public speaking and DEIA consulting, she aims to smash stigmas and foster more inclusive workplaces.
As Hispanic entrepreneurs, we sometimes hesitate to share our creations with the world or believe we can do it all ourselves. But, as Rivera noted, combining both takes us further — and faster. “I have a business coach, brand partnerships coach, therapist, a team of part-time contractors, a bookkeeping firm and a CPA. It’s important to invest in yourself in the most impactful ways when starting your business.”
Diversify your revenue streams and take control
Taimi Soto, CEO of Creativ Hous, journalist and entrepreneur, says, “We can’t put all our eggs in one basket. I learned that to have control over my future and ensure stability, I needed to diversify my income streams. That’s how I started my PR agency and joined the beauty products industry. You have to step out of your comfort zone and create multiple sources of income.”
She learned this lesson after experiencing an unexpected layoff, which made her realize the importance of diversifying. That decision led her to create a new business and incorporate beauty entrepreneurship into her portfolio. The truth is: If you want financial stability, relying on just one revenue stream is not sustainable. Whether you diversify with different products or services within your company or build multiple revenue streams, having options is critical.
Know when to shift and take care of your well-being
Juan Galán, CEO of IG Creator Academy, began his entrepreneurial journey as a content creator, aiming to become an influencer. Along the way, he realized that what he was building was bigger than just content, it was a business. However, the transition to becoming a full-fledged business owner and CEO came with its own challenges.
He emphasizes the importance of knowing when to make these shifts and prioritizing your well-being in the process. He says, “You have to take care of your mental health, define the lifestyle you want and not get caught up in the pressure to scale if it doesn’t align with your goals.”
Get curious and don’t stop learning
Karina Martinez, founder of DRAFTED, shares a critical insight for success while building the first Latina sports media company: “The best leaders are the most curious students, constantly learning and evolving. In the early stages of building a company, staying endlessly inquisitive is crucial — read widely, listen to podcasts, attend seminars and research those you admire.”
Curiosity and continuous learning are often overlooked by new entrepreneurs, who may be consumed by the day-to-day tasks of running a business. But to grow, you must learn constantly. This will pull you out of setbacks and open up new strategies for your business, helping you get closer to your goals.
Uplift others along the way
Bianca Alba, founder of This Latina Travels, launched her platform with a mission to inspire women of color to explore the world. For Alba, this journey is about creating a supportive community where we uplift one another. “If we stopped seeing each other as competition, I truly believe all our businesses would succeed. We each bring something new to the table,” she says.
And I wholeheartedly agree with her. We often believe business and entrepreneurship take us far away from our values, but as Hispanic entrepreneurs, our identity and the values we carry from our community — such as unity and uplifting one another — are what truly make us grow stronger.
Nadine Ramos, CEO and founder of Lasio and Blessed Bananas, shares that saying yes to those new challenges is what has taken her to where she is now: “Become the type of person who says ‘yes’ to new challenges. When I say yes to challenges, I’m really saying yes to myself, to growth and to betting on myself.”
Ramos first introduced Brazilian keratin treatments to the U.S. with her business with no financial support, connections or experience and later founded her second company, Blessed Bananas, to push the boundaries of haircare by blending nature and science with banana oil-based products. For Ramos, embracing new challenges is key to unlocking growth and arriving where you want to go.
The largest gathering of Hispanic STEM talent in the nation, the 2024 SHPE National Convention will draw thousands of students, industry leaders, and academics.
LOS ANGELES, September 16, 2024 (Newswire.com)
– As it celebrates its 50th year, SHPE: Leading Hispanics in STEM, a national organization representing more than 20,000 Hispanic professionals and college students in STEM, will host the 48th SHPE National Convention in Anaheim, California. Held at the Anaheim Convention Center from October 30 through November 3, 2024, the Convention is the largest gathering of Hispanic STEM talent in the nation, drawing an expected 15,000 students, professionals, industry leaders, and academics.
The Convention will feature over 350 exhibitors, 700 interview booths, and a growing list of attending sponsors including Visionary Sponsor Chevron, Apple, Bank of America, 3M, Abbott, Amazon, Boston Scientific, Dow, Dupont, HII, Microsoft, Wells Fargo, and many more.
According to the Pew Research Center, 81% of U.S. Hispanics believe having role models in STEM can encourage young Hispanics to pursue careers in these fields. Encouraging this shift is important because only 8% of STEM jobs are filled by Hispanic professionals, and only 2% hold jobs in tech. SHPE believes the STEM industry’s most pressing problem is that the workforce has yet to reflect the diversity of our nation. We are bridging the gap between Hispanics and STEM.
In addition to connecting members with many of the top recruiters and leaders in STEM, the Convention is one of the most powerful tools to prepare Hispanic students and professionals to be top talent and leaders in their field.
“The importance of STEM fields cannot be overstated, with projections indicating a staggering 10.9 million job openings by 2031, representing a substantial 10.8% growth trajectory,” says Suzanna Valdez Wolfe, CEO of SHPE. “SHPE is honored in its 50th year to continue to support students and professionals from the Hispanic community who will work to position the US as the top STEM innovator in the world.”
The four-day gathering will offer attendees professional and leadership development opportunities through sessions and workshops, speaker presentations, networking, competitions, and award ceremonies. Additionally, there will be a two-day Career Fair & Graduate School Expo where thousands of jobs will be offered by companies like Cummins, Google, Apple, Northrop Grumman, Bank of America, 3M, Lockheed Martin, and over 350 other leading companies in STEM.
The Convention will also include the presentation of the prestigious STAR (SHPE Technical Achievement And Recognition) Awards, spotlighting key individuals, corporations, government agencies, and academic institutions that have contributed significantly to support Hispanics in STEM.
Texas Attorney General Ken Paxton continues to forge ahead on what voter and civil rights advocates describe as his “voter suppression” campaign after warning Harris and Bexar county officials to pause their respective efforts to increase voter registration.
In a press release on Monday, Paxton rebuked the proposed plans to mail voter registration forms to unregistered voters in both counties, referring to them as “unlawful and reckless.” Despite Paxton’s threat to pursue legal action, Bexar County commissioners voted to approve the measure on Tuesday.
The attorney general argued that these efforts could “induce ineligible people” — such as felons and noncitizens — to commit a crime by registering to vote. He added that Texas counties have “no statutory authority” to send out voter registration forms, making the proposals “fundamentally illegal.”
According to Rice University political science professor Mark Jones, the Texas Election code does not say counties “should or must or can” send out mass mailings of voter registration forms to people they believe may not be registered to vote yet are eligible.
However, he noted that by the same token, nowhere in legislation does it say that counties cannot.
“The more recent interpretation by the Republican-controlled state legislature has been that if the statute does not explicitly say that counties have the ability, they can’t do it,” Jones said.
Jones indicated that Paxton used this interpretation to back his argument that these efforts are illegal. As of Tuesday evening, Paxton had not responded to Bexar County officials’ decision to hire a private company to mail out voter registration forms to residents.
“If the attorney general tells you not to do something, and you do it on a partisan vote, then you’re just looking for there to be a lawsuit or legislation changes as a result,” Senator Paul Bettencourt (R-Houston) said.
Bettencourt reiterated concerns that these proposals could encourage those who “have green cards from various countries” or “people who cross the border illegally” to vote. He said claims that blocking these plans is a form of voter suppression was “nonsense and propaganda.”
Paxton announced his intention to pursue litigation against both counties roughly a week after his office conducted raids related to an investigation into alleged voter fraud.
Several members of Latino and Hispanic nonprofit organizations, including Manuel Medina, the chair of Tejano Democrats, and Lidia Martinez, a more than 35-year-long member of LULAC, were targeted in undercover operations. Medina is also a member of LULAC.
The organization asked the U.S. Department of Justice to investigate Paxton’s office for violations of the Voting Rights Act.
“[Paxton] is misusing and abusing government power. Those on our side do not have that government power,” Thomas Saenz, president and general counsel of the Mexican American Legal Defense and Educational Fund, said. “It’s not a fair match when he is abusing his authority as attorney general, chief prosecutor in the state of Texas, to scare people.”
Saenz noted the timing of Paxton’s actions indicates that he is attempting to suppress participation in November and, more specifically, attempting to curb the engagement of Latino and Hispanic voters.
“It is clear he is trying to suppress votes in the Latino community, and that’s not particularly surprising because Texas has engaged in a decades-long campaign to suppress Latino participation,” Saenz said. “Paxton and others know that if there were a high-level participation by Latinos, then Texas politics would change permanently.”
“There is no evidence of significant numbers, even insignificant numbers, of noncitizens voting,” he added. “It’s arguing about a non-issue and is designed to cloud everyone’s perception to believe his campaign is about ineligible voters when it’s all about deterring participation by completely eligible voters.
Paxton’s actions follow Governor Greg Abbott’s announcement of the removal of over a million people from Texas’s voter rolls. In a statement, Abbott framed the purge of these once-registered voters as part of cracking down on illegal voting and protecting election integrity.
“I think Abbott strategically used that rhetoric to fire up his base, especially the far-right conservatives,” Dr. Sergio Lira, president of the Houston-area LULAC, said. “To say it was done to eliminate the possibility of election fraud implies that there will be election fraud from those who are not citizens or legal residents. That is a sweeping statement across many folks that live in our city.”
Political experts say that the removals were part of routine maintenance of voter rolls by the Texas Secretary of State and county voter registrars. Most were also a result of voters dying or moving out of state — not of voters being noncitizens.
Rice University political science professor Bob Stein noted that of the more than 1.1 million voters removed, only about 6,500 were verified to be noncitizens.
“It strikes me that what [Paxton] is doing, along with the governor, is responding to recent events. Event number one is polling, showing that Trump and Cruz are in much closer races than what might be hoped for or expected,” Stein said. “What I think is also problematic to them is a tremendous increase in voter registration.”
According to Stein, Abbott is signaling to Republican voters that the party is taking action against election fraud. Paxton is doing the same by launching these investigations and seeing them through.
“Why now and why these actions? I think they’re concerned that the attack on election integrity, which has been extensive, has affected Republican voter turnout,” he noted. “I think it’s about reassuring Republicans that they should show up in November.”
Stein described the number of people voting as noncitizens or felons from the recently removed list — as an “infinitesimal” amount.
“So, you can conclude that the state is doing a very good job of cleaning the list, and two, there are really very few people who shouldn’t be voting that are voting,” he said.
During last week’s Commissioners Court meeting, Harris County Commissioner’s Court tabled a proposed plan similar to Bexar County’s. The commissioners have not indicated whether it would be put back on the agenda.
Jones said if the commissioners reviewed a revised version of the proposal, they’d be on a time crunch to send out the voter registration forms to unregistered residents. The final day to register to vote is Monday, October 7.
The Prestigious SHPE Technical Achievement and Recognition (STAR) Awards Recognize Leaders in STEM
LOS ANGELES, August 20, 2024 (Newswire.com)
– The prestigious SHPE Technical Achievement and Recognition (STAR) Awards recognize those in STEM who are changing lives through their community outreach, work, and research. The honorees were selected by a diverse review committee based on individual guidelines for each award, as well as those they felt represented the very best in STEM and the embodiment of SHPE’s mission and vision.
Academic Institution of the Year Wichita State University
Company of the Year Chevron
Government Agency of the Year Army Civilian Corps
Hispanic ERG of the Year HP Inc. Hispanic/Latino BRG
Rodrigo Garcia Founder’s Award Adriana Ocampo Senior The Boeing Company
Dr. Ellen Ochoa Award Lauren Ferlita Breitenbach Northrop Grumman
Jaime Oaxaca Award James Narey Bell Textron
Rubén Hinojosa STEM Champion Award MESA
Climate Sustainability Award Yisarai Valbuena Sanchez Trane Technologies
Community Service Award Odalys Lopez Bechtel Corporation
Diversity, Equity, and Inclusion Award Hector Garcia Honeywell
Educator Achievement Award – Higher Education Idalis Villanueva Alarcón University of Florida
Educator Achievement Award – K-12 Sheila I. Santiago Torres Hurst-Euless-Bedford Independent School District
Entrepreneur Award Robert Delgado AIX Group
Executive Achievement Award – Corporate Albert Pedroza The Boeing Company
Executive Achievement Award – Government Anselmo G. Collins LA Department of Water and Power
Innovator Award Nicholas M. Castillo Raytheon
Managerial Excellence Award – Corporate Ana Catalina Tharp Delta Air Lines
Managerial Excellence Award – Government Edgar Magallanes United States Air Force
Outstanding Chapter Advisor Award John J. Ramirez Avila Mississippi State University
Role Model Award – Professional Dante E. Barragan Eaton
Role Model Award – Graduate Samantha Mendez The Ohio State University
Role Model Award – Undergraduate Sofia Murillo Sanchez Southern Methodist University
STAR of Today Award – Corporate Gabriel Ruscalleda Chevron
STAR of Today Award – Government Jennifer Lopez Whitmer Consolidated Nuclear Security Pantex
STAR of Tomorrow Award – Corporate Dr. Yenny Cubides Dow Inc.
STAR of Tomorrow Award – Government Dr. Silvana Ovaitt National Renewable Energy Laboratory
STEM Warrior Award Angel Francisco Rodriguez United States Navy
Young Investigator Award Jorge I. Poveda University of California, San Diego
The STAR Award honorees will be recognized during the SHPE National Convention being held in Anaheim, California on October 30-November 3. They will be presented during two different ceremonies: the Excellence in STEM Luncheon on Thursday, October 31, from 12:00-1:30 p.m. and the STAR Awards Gala on Friday, November 1, from 7:00-9:00 p.m.
SHPE: Leading Hispanics in STEM, a national organization representing Hispanic professionals and students in STEM, will host its 48th National Convention at the Anaheim Convention Center in California, October 30-November 3, 2024. The largest gathering of Hispanic STEM talent in the nation, the event is expected to be attended by 15,000 students, professionals, academia, and industry leaders.
For many Latino construction workers, work days in the U.S. begin with a simple prayer, Alexis Goldomez says.
People pray “to be able to return home,” said Goldomez, a framing carpenter who grew up in Honduras and now works in Charlotte.
But in North Carolina, those prayers too often go unanswered.
Latino workers are at a much higher risk of dying on North Carolina construction sites than white and Black workers, a Charlotte Observer investigation has found.
Two numbers tell much of the story. Hispanic employees make up 27% of those who work on North Carolina construction sites, according to the U.S. Census. But they accounted for more than 60% of the construction employees who died on the job, according to the last annual count.
More needs to be done to protect Hispanic construction workers, said Mauricio Solano, operations director at El Centro Hispano. His group advocates for North Carolina’s Hispanic people, 10.5% of this state’s population.
Too many contractors let workers on construction sites without proper safety training, he said.
“The workers must demand safety,” he said. “This is hard work. The workers need to know what is safe.”
Clermont Ripley, Co-Director of the North Carolina Justice Center’s Workers’ Rights Project, said the large number of deaths among Hispanic workers suggests “we’re not valuing the lives of Latino workers the same as others.”
“When we look at that high percentage, we should be outraged,” she said. “We should be demanding that something be done about this.”
At townhouses under construction near Charlotte’s University City neighborhood, workers tackle what can be a dangerous job — building the roof. Neither of the workers on the roof is wearing a safety harness. Melissa Melvin-Rodriguez mrodriguez@charlotteobserver.com
‘Afraid to lose their job’
Experts and construction workers point to several key reasons for the disparity: Latino workers perform many of the most dangerous jobs and tasks, such as roofing. Those who don’t speak English well often don’t understand important communications on job sites, and some construction companies don’t provide translators at safety meetings, workers told the Charlotte Observer.
Workers who’ve recently immigrated are often more vulnerable to pressure from supervisors who want potentially dangerous jobs done fast, workers and experts say.
“They’re willing to go outside the safety lines sometimes because they don’t want to lose their jobs,” said Ranferi Calvillo, a construction worker and organizer with the Ironworkers Local Union 848, which covers the Carolinas.
Latino workers face higher risks at many job sites, not just construction. From 2009 to 2017, Latino people in North Carolina died on the job at roughly twice the rate of white and Black workers, according to a 2022 study published in the American Journal of Industrial Medicine,
Companies and regulators owe it to workers to stop that pattern, said Morgan Richey, an author of that study.
“These folks are doing dangerous jobs that need to be done,” he said. “The least we can do is use the tools we have to reduce the amount of carnage.
“These people are the backbone of our country.”
‘Waiting for them to come back home’
Iris Bonilla, left, lost her son, Jose Bonilla Canaca, in a scaffolding collapse in 2023. Bonilla, her daughter Amy, and her husband Osman Reyes stand with a photo of Jose holding the first fish he’d caught. “Every day, there is a pain in my heart,” Iris said. Melissa Melvin-Rodriguez mrodriguez@charlotteobserver.com
While some construction tragedies grab headlines, many Latino construction workers die without news coverage.
Among those who died on the job in North Carolina last year:
▪ Jose Canaca Bonilla, Gilberto Monico Fernández and Jesus “Chuy” Olivares plunged 70 feet to their deaths on the morning of Jan. 2, 2023, when the scaffold they were standing on collapsed. The scaffold, which workers were using to build a residential tower near Charlotte’s Dilworth neighborhood, was “heavily rusted and deteriorated,” state labor department officials found.
▪ Guadalupe Alvarado’s last moments came on April 27, 2023, while he was working in Union County, about three miles south of Charlotte’s Outerbelt. He was standing in a wooden box that was being hoisted by a forklift when the box tipped off the forks, state records show. Alvarado, 28, was crushed between the ground and the falling box. Labor officials cited three companies for serious safety violations.
▪ Ricardo Castillo, 59, died in another fall on June 9, 2023. While working for a framing company, he plummeted from the second floor of a townhouse under construction in Raleigh and suffered a fatal head injury. Inspectors cited his employer for two serious safety violations related to required fall protection and training.
“I want there to be more safety so this will never happen again to Latino families,” Iris Bonilla, the mother of 26-year-old scaffolding collapse victim Jose Canaca Bonilla, told the Observer after her son died. “Because their parents, mothers, sons – they’re waiting for them to come back home.”
Iris Bonilla, left and her husband Osman Reyes, right, kneel at a memorial for their son, Jose Bonilla Canaca, and two other men who died when a scaffolding collapsed on a Charlotte construction site on Jan. 2, 2023. A month later, family and friends gathered at Marshall Park for a candlelight vigil in memory of the three men. JEFF SINER jsiner@charlotteobserver.com
Tackling the hard work others avoid
Charlotte construction worker Alejandro Corvera, 21, says he thinks there’s a simple reason Latino workers so often die at work. They’re the ones doing the most dangerous jobs.
Goldomez, the Charlotte framing carpenter, agreed.
“Truly, Latinos put ourselves in harm’s way more often,” Goldomez said, speaking in Spanish during an interview at the Southeastern Carpenters Regional Council training center in Charlotte. “And we do the most dangerous work in construction.”
The numbers support that observation. Consider the people who do roofing, one of the most dangerous jobs in the U.S. In North Carolina, 63% of roofers are Hispanic, according to the latest available Census figures.
OSHA requires construction companies to provide workers with appropriate safety equipment, such as safety glasses and harnesses needed to prevent falls. But some companies don’t, construction workers interviewed said.
Latino workers who’ve recently come to the U.S, may face particularly high risks. Workers unfamiliar with American labor laws may not be provided safety equipment or training. They may also be threatened with termination for reporting injuries, according to Richey’s study.
Immigrant workers may also be less likely to decline a hazardous task or report an unsafe work environment, the study says.
Workers at an office tower under construction in uptown Charlotte. Melissa Melvin-Rodriguez mrodriguez@charlotteobserver.com
Language barriers may play a role as well, particularly when companies don’t help foreign-born workers overcome them. Several Latino construction workers interviewed by The Observer said there are no translators at many of the safety meetings that construction companies hold for their workers.
“If there’s no translator at the meetings, do they know exactly what’s going on?” asked Rony Yanes, a longtime plumber who came to the U.S. from Guatemala. “I wonder how many people get the full point.”
Goldomez said he broke his ankle on a construction site in Tennessee in 2022. No one warned him in Spanish that there was a hole in the floor of the building he was working on, he said.
“When you don’t understand the language it makes what you’re doing very difficult,” he said.
Alexis Goldomez, a Charlotte framing carpenter, said that language barriers sometimes make jobs more dangerous for Latino construction workers — particularly when instructions and safety messages aren’t conveyed in their native languages. Melissa Melvin-Rodriguez mrodriguez@charlotteobserver.com
Jacob Garmon, director of safety for Carolinas AGC, a large industry trade group, said that most large contractors have Spanish-speaking employees who are able to get safety information out to Hispanic employees.
State workplace safety officers who inspect job sites aren’t always able to communicate with non-English speakers. Of the roughly 80 compliance officers who currently work for the state’s Occupational Safety and Health division, nine are fluent in Spanish, according to Paul Sullivan, the division’s assistant deputy commissioner of the division.
Sullivan noted that many of the division’s job postings have the following language: “The ability to speak and understand Spanish is an asset, but not required for the position.”
He’d love it if more of their inspectors could speak Spanish, he said.
Solano, the Latino advocate, would too.
“The Latino people often don’t have a voice in these inspections, because the language is a barrier,” he said. “We have to change this.”
Some, including Charlotte workers comp lawyer Vernon Sumwalt, say there’s little doubt companies and regulators should do more to protect Latino workers.
“They do the hard work other folks are too proud or unwilling to do,” Sumwalt said. “They deserve 100 percent of our attention when it comes to safety. But when corners are cut and companies move too fast, who’s the victim?”
Observer multimedia journalist Diamond Vences and La Noticia reporter Yuliana Montiel contributed.
Editor’s note: If you think your working conditions are unsafe or unhealthy, you can report your concerns to the North Carolina Occupational Safety and Health division by filling out a complaint online or calling the complaint desk at 919-707-7660 or 1-800-NC-LABOR (1-800-625-2267).
Ames Alexander, an investigative reporter for the Observer, has examined corruption in state prisons, the mistreatment of injured poultry workers and many other subjects. His stories have won dozens of state and national awards. He was a key member of two reporting teams that were named Pulitzer finalists. Support my work with a digital subscription
The distinguished law firm reinforces its commitment to New York’s Hispanic communities by continuing to support the Ecuadorian Parade and Festival in Queens.
NEW YORK, March 18, 2024 (Newswire.com)
– Gorayeb & Associates, a foremost law firm specializing in construction accident law, is thrilled to announce its ongoing sponsorship of the Ecuadorian Civic Committee of New York’s hallmark cultural celebrations: the 41st Ecuadorian Parade and the 10th Ecuadorian Festival. These pivotal events celebrate the rich Ecuadorian traditions and their significant role within New York City’s diverse Hispanic tapestry.
On August 4th, Queens’ Northern Boulevard will host the Ecuadorian Parade, displaying floats from various groups and celebrating Ecuadorian and Hispanic heritage. This free event fosters community unity and cultural pride. Continuing on August 11th, the Ecuadorian Festival at Flushing Meadows-Corona Park will feature Ecuadorian and Hispanic performers. The festival will highlight the community’s cultural arts and cuisine, further promoting cultural understanding in New York.
Gorayeb & Associates’ support of these events underscores its deep commitment to the Ecuadorian community and fostering cultural diversity and integration across all Hispanic communities in New York. This sponsorship aligns with the firm’s mission to actively contribute to the vibrant multicultural landscape of New York City.
Since 1980, the Ecuadorian Civic Committee of New York has stood as a beacon for the Ecuadorian and Hispanic communities, promoting unity, culture, and social welfare. Gorayeb & Associates takes pride in supporting the Committee’s efforts to organize events highlighting Ecuadorians and Hispanics’ invaluable contributions to New York City’s rich cultural fabric.
Christopher Gorayeb, founder and partner at Gorayeb & Associates, shared his enthusiasm, stating, “Our sponsorship of the Ecuadorian Parade and Festival signifies our unwavering support for the Ecuadorian and Hispanic communities. It reflects our firm’s belief in celebrating and understanding our diverse cultures. We warmly invite everyone to join us in these celebrations that honor the spirit and traditions of Ecuador and the broader Hispanic heritage.”
Gorayeb & Associates encourages the public to participate in these engaging events, which are designed to strengthen community bonds and celebrate the diverse cultural heritage that Hispanics bring to New York.
About Gorayeb & Associates, P.C.
Gorayeb & Associates P.C., “Los Abogados del Pueblo,” with 35+ years in personal injury law, focuses on construction accidents and supports New York’s Hispanic communities. Beyond sponsoring the Ecuadorian Parade and Festival to promote cultural diversity, they back sports leagues like Liga Amistad de Beisbol and NY Honduras Soccer League, plus community groups including Frente Hispano-Local 79 and the Ecuadorian Civic Committee. Their diverse initiatives reflect a deep commitment to enriching Hispanic lives in New York.
SHPE Joins 4th Delegation of Hispanic Leaders at the World Economic Forum Annual Meeting in Davos, Switzerland, Representing the 5th Largest Economy in the World
LOS ANGELES, February 5, 2024 (Newswire.com)
– In January 2024, SHPE attended the 54th Annual Meeting of the World Economic Forum in Davos, Switzerland. This yearly convening welcomes over 100 governments, all major international organizations, 1,000 Forum’s Partners, as well as civil society leaders, experts, youth representatives, social entrepreneurs, and news outlets.
SHPE interim CEO Miguel Alemañy and Chief External Relations Officer Monique Herrera were invited by the We Are All Human Foundation to join the Hispanic Delegation in Davos. This delegation aims to ensure that Hispanic voices are heard and that Hispanic leaders have a seat at the table when decisions impacting their communities are made.
While this was SHPE’s second time joining the global gathering, Alemañy and Herrera were not in unfamiliar territory. Many of the organization’s greatest supporters had both representation and influence there. SHPE partners like IBM, Microsoft, Bank of America, Accenture, Qualcomm, and JP Morgan Chase were major players in discussions that took place throughout the week.
“The access we had to industry decision-makers was remarkable, “ says Hererra. “It was incredibly valuable to be able to have conversations with various corporate leaders in one place. What might usually take months to make happen due to travel and scheduling, we could accomplish in one evening while there.”
The Forum’s theme was “Rebuilding Trust.” In response to the rise of AI and its effect on the global workforce, it was designed to be a crucial space to focus on the fundamental principles driving trust, including transparency, consistency, and accountability.
Speaker sessions and panels provided important insights into the future of the STEM employee. Key learnings included the role of the knowledge worker, emphasis on pre-skilling employees, and the importance of middle management. Additionally, a commitment to DEI was reinforced consistently.
“We walked away with three truths,” says Alemañy. “STEM careers are still on the rise and will be for the next 20, 30, 50 years. As the 5th largest economy in the world, Hispanics are both an economic powerhouse and workforce goldmine in the coming decades. And SHPE is uniquely positioned to answer the call of this supply and demand with our passionate and resilient members.”
“This experience was helpful on two levels,” Hererra added. “It reinforced that SHPE’s current programs are providing necessary pre-skill training, leadership development, and problem-solving for the next generation of STEM workers. It also helped us lay groundwork for new programs to address the challenges facing an evolving tech-centered world in the future.”
SHPE is grateful for the partners that made this trip possible: We Are All Human Foundation, HACE, Latinas in TECH, Martin Cabrera with Cabrera Capital, Dr. Robert Rodriguez, and HACR. SHPE looks forward to working together in the coming years to elevate the influence and recognition of Hispanics.
My forthcoming symposium article, “Empowering Hispanics to Vote With Their Feet” is now available on SSRN. It is part of the University of Houston’s annual Frankel Lecture symposium, which this year focuses on the role of Hispanics in our democratic system.
This symposium contribution outlines the significance of foot voting for America’s Hispanic population and highlights ways in which we can better empower them to “vote with their feet.” People vote with their feet when they make individually decisive choices about the government policies they wish to live under, as opposed to ballot box voting, where each voter usually has an only an infinitesimally small chance of determining electoral outcomes or otherwise affecting policy. There are three major foot voting mechanisms: through international migration, by moving between jurisdictions in a federal system, and by making choices in the private sector.
Part II summarizes the advantages of foot voting over conventional ballot box voting as a mechanism of political choice. Foot voters have more meaningful opportunities to make decisive choices with a real impact on their lives, and better incentives to become well-informed. Part III outlines ways in which Hispanics often benefit from foot voting opportunities even more than most other groups in American society. This applies to both international migration and domestic foot voting. Part IV describes ways in which we can enhance both international and domestic foot voting opportunities for Hispanics. Much can be accomplished by increasing access to legal migration, legalizing the status of current undocumented migrants within the United States, and breaking down barriers to domestic interjurisdictional foot voting.
Expanding Hispanic foot voting is not merely a benefit for this group alone. Empowering them to “move to opportunity” also benefits other groups, including native-born Americans of all races. The liberty and prosperity of America’s largest minority group is of obvious significance to the nation as a whole.
The piece also includes a brief explanation of why I use “Hispanic” instead of the more academically fashionable “Latinx” (a term rejected by most actual members of the group in question).
The principal Frankel Lecture was that of Prof. Rachel Moran (Texas A&M), entitled “The Perennial Eclipse: Race, Immigration, and How Latinx Count in American Politics.” There is also a commentary by Prof. Joseph Fishkin (UCLA). I will post links to them when they become available online.
Anti-Irish Political Cartoon (1871). By Thomas Nast. (NA)
Hispanics are by far the largest American immigration group of the last several decades, and also the focus of the most extensive nativist concerns. Immigration restrictionists contend that Hispanic immigrants increase crime, undermine American political institutions, and cannot or will not assimilate. In a recent post, prominent economic policy commentator Noah Smith compiles evidence that these complaints are largely misplaced, and that Hispanics are in fact following a trajectory similar to that of Irish-Americans in the late-nineteenth and early-twentieth centuries:
[T]he best historical analogy for Hispanic immigration to the U.S. is the great Irish immigration of the 1800s. The usual analogy we draw is to the Italians, but I think the Irish make a better model. First of all, Irish immigration, like immigration from Mexico and Central America — but unlike immigration from Italy — was very drawn-out over a long period of time….
Like Hispanics, Irish migrants were mostly working-class folks who came for mainly economic reasons — pressures from poverty back in Ireland, plus the great dream of making it in America. And like Hispanics, they provoked a sustained and ferocious pushback from nativists….
The cartoon at the top of this post is from 1871 [note: I have reproduced the same cartoon at the start of this post], and features a huge number of negative stereotypes — the Irish as terrorists, as drunkards, as criminals, as seeking to dominate American culture….
You can see these anxieties paralleled in modern conservative worries about Hispanic immigration. Conservatives worry that terrorists are coming up through the southern border, that traditional American culture will be destroyed by immigrant culture, or even that the U.S. will have a civil war along racial lines.
Economic concerns are also very similar…. Worries that poor Irish immigrants would swamp local welfare systems — similar to worries about Hispanics overloading the welfare state in the 1990s and beyond — resulted in a large number of restrictive anti-immigration measures at the state level…..
Today’s fears of supposedly violent and unassimilable Hispanics are remarkably similar to the nineteenth century stereotype of brutish, un-American Irishmen.
In the rest of the article, Smith compiles evidence that the concerns about Hispanics are largely false: they are in fact rapidly assimilating, quickly increasing their wealth and income, and have significantly lower crime rates than native-born Americans (a point that applies even to undocumented immigrants). Most of this evidence is well-known to students of immigration policy. But Smith does a valuable service in compiling it in one relatively short and easily accessible piece.
I have previously written about how once widespread hostility towards Irish-Americans gradually faded away to the point where the difference between Irish and other white Americans no longer has much political or social significance. For example, most Americans barely even notice that Joe Biden is only the second Irish Catholic president, and hardly anyone worries that he’s trying to advance Irish interests at the expense of WASPs, or that he’s following the dictates of the Vatican. As Smith explains, the distinction between whites and Hispanics may well be gradually moving in the same direction.
I would, however, note a few relevant caveats to Smith’s thesis. First, it is not entirely true that Irish and Hispanic immigrants “were mostly working-class folks who came for mainly economic reasons.” In reality, many Hispanic immigrants were and are refugees from oppressive socialist regimes in Cuba, Nicaragua, and (most recently) Venezuela. Some others have fled repression at the hands of right-wing dictatorships. For their part, the many Irish migrants were fleeing not just poverty, but also repression at the hands of the British. This experience with repression in their countries of origin likely strengthens the migrants’ attachment to American institution, which, despite various flaws, offer them greater freedom and tolerance than those they fled.
A second caveat is that Hispanic migrants are a much more diverse lot than the Irish were. They come from a variety of different nations and ethnic groups. This makes generalizations about them more difficult. Cubans, Mexicans, Salvadorans, Brazilians, and others all have somewhat different backgrounds and experiences, though there are some commonalities, as well. Indeed, as my George Mason University colleague David Bernstein shows in a recent book, “Hispanic” is actually a largely artificial category created not by the migrants themselves, but by US government bureaucrats.
Finally, while Irish immigrants arrived in an era when there were few restrictions on European immigration, many Hispanic migrants are undocumented. Today, there are an estimated 7 million or more undocumented Hispanic immigrants in the US, which accounts for some one-third of all foreign-born Hispanics, and over 70% of the total undocumented immigrant population.
For obvious reasons, lack of legal status reduces migrants’ incomes and educational opportunities, and impedes assimilation. The existence of this anchor makes Hispanics’ progress look even more impressive than it would be otherwise. But, unless immigration policy changes, it is likely to continue to slow down the assimilation process highlighted by Smith.
The obvious solution to this problem is simply to grant legal status to the undocumented, or at least the vast majority of them. Previous amnesties have increased income and assimilation, and a new one would likely have similar effects (thereby also boosting the US economy in the process). But that may not be politically feasible for some time to come.
CITY OF INDUSTRY, Calif., October 6, 2023 (Newswire.com)
– The prestigious SHPE Technical Achievement and Recognition (STAR) Awards recognize those in STEM who are changing lives through their community outreach, work, and research. The honorees were selected by a diverse review committee based on individual guidelines for each award, as well as those they felt represented the very best in STEM and the embodiment of SHPE’s mission and vision.
Company of the Year
Bank of America
Academic Institution of the Year
The University of Texas Rio Grande Valley
Hispanic Employee Resource Group of the Year
Chevron Corporation
Rodrigo Garcia Founder’s Award
Julio Grapa
P&G
Jaime Oaxaca Award
Antonina Robles
HP Inc.
Dr. Ellen Ochoa Award
Brenda Isaza
The Boeing Company
Rubén Hinojosa STEM Champion Award
Antonio Tijerino
Hispanic Heritage Foundation
Rubén Hinojosa STEM Champion Award
Ray Mellado (1948-2022)
Great Minds in STEM
Climate Sustainability Award
Dr. Miguel O. Román
Leidos
Community Service Award
Saul Montano
RTX
Diversity, Equity, and Inclusion Award
Angela M. Rucks
Bank of America
Educator Achievement Award – Higher Education
Juan D. Ocampo
St. Mary’s University
Entrepreneur Award
Dr. Isaac Rodriguez
SweetBio, Inc.
Executive Achievement Award – Corporate
Dr. Sandra Hernández
Chevron Corporation
Executive Achievement Award – Government
Ivan Pereira
Naval Surface Warfare Center
Innovator Award
Marc Velasco
IBM
Managerial Excellence Award – Corporate
Alonso Navarrete
Cummins Inc.
Managerial Excellence Award – Government
Briana Marie Pierce
United States Air Force
Role Model Award – Graduate
Carolina A. Colón
Georgia Institute of Technology
Role Model Award – Professional
Benjamin Gonzalez Vazquez
Bechtel Global Corporation
Role Model Award – Undergraduate
Leah Flores-Cabrera
Michigan State University
STAR of Today Award – Corporate
Krystal Puga
Northrop Grumman Corporation
STAR of Today Award – Government
Anthony Louis Garcia
Sandia National Laboratories
STAR of Tomorrow Award – Corporate
Ernesto E Covarrubias
The Boeing Company
STAR of Tomorrow Award – Government
Iker Liceaga-Indart
NASA
STEM Warrior Award
Paola Estrada
United States Air Force
Young Investigator Award
Joaquin Resasco
The University of Texas at Austin
The STAR Award honorees will be recognized during the SHPE National Convention being held in Salt Lake City, Utah on November 1-5. They will be presented during two different ceremonies: the Excellence in STEM Luncheon on Thursday from 12:00-1:30pm and the STAR Awards Ceremony on Friday from 7:00-9:00pm.
SHPE: Leading Hispanics in STEM, a national organization representing Hispanic professionals and students in STEM, will host its 47th National Convention in Salt Lake City, Utah at the Salt Palace Convention Center, November 1 through 5, 2023. The largest gathering of Hispanic STEM talent in the nation, the event is expected to be attended by 10,000 students, professionals, academia, and industry leaders.
About SHPE:
SHPE (Society of Hispanic Professional Engineers) is a nonprofit organization serving and advancing Hispanics in STEM. With more than 14,000 student and professional members, SHPE’s mission is to change lives by empowering the Hispanic community to realize its fullest potential and to impact the world through STEM awareness, access, support, and development. For more information please visit https://www.shpe.org.
Opinions expressed by Entrepreneur contributors are their own.
Hispanic Heritage Month celebrates the Hispanic communities’ rich culture, history and contributions. In the business world, it is an opportunity for organizations to celebrate the Hispanic community by reaffirming their commitment to this group through strategic partnerships, charitable contributions and marketing campaigns.
Here are three companies that got Hispanic Heritage Month right and some pointers you can take from them.
Amazon
Amazon’s 2022 campaign promoted Hispanic changemakers on its platform. Last year’s theme was Cultúra, and it repeatedly used the phrase, “without tú, there is no cultura.” In collaboration with Brazilian artist Mel Cerri, Amazon showcased Hispanic-themed illustrations and promoted various activities to honor the month. This included spotlighting Hispanic and Latino small businesses, promoting books by Hispanic authors, showcasing Hispanic creators in film and television, and highlighting Hispanic musicians and their impact on global music. In addition, Amazon also showcased Hispanic designers and retailers, celebrated the contributions of Hispanic professionals in technology through Amazon Web Services and integrated special features into Alexa for users to engage with.
By incorporating established products and partnerships into cultural promotions, Amazon appeared genuine and like an ally. In addition, these tactics highlighted Amazon’s authentic relationships with its vendors, many of whom are prominent figures in the Hispanic community. When companies prioritize authenticity by promoting products and collaborations that have consistently been part of their organization, it appears less forced and inauthentic, and more natural and genuine.
In their 2022 campaign celebrating Hispanic Heritage Month, Verizon showcased an approach rooted in authenticity, empowerment and social responsibility. By centering their narrative around the potential of Latinas in the corporate world, they emphasized the disparities in leadership roles. In addition, Christina Schelling, SVP of Talent & Diversity, shared her journey as a testament to the challenges and opportunities available.
Yet, even as Verizon celebrated, they didn’t shy away from addressing pressing issues, showing immediate response to Hurricanes Ian and Fiona, which devastated Cuba, Puerto Rico, the Dominican Republic and parts of Florida. Their swift action, from financial contributions to providing telecom relief, accentuated their commitment to being more than just a service provider; they positioned themselves as an integral community partner.
Verizon’s campaign stood out for many reasons, demonstrating elements from which other businesses can learn. Firstly, the campaign highlighted the significance of representative storytelling. With Latinas making up only a mere 1.6% of senior executive roles in major companies, Verizon used its platform to spotlight this disparity, allowing Schelling’s personal story to humanize the broader narrative. In addition, the campaign was responsive. When disaster struck in the form of Hurricanes Ian and Fiona, Verizon transitioned seamlessly from celebration to support, committing funds and services to affected areas.
This adaptability highlights the importance of businesses being attuned to the dynamic realities of their target communities. Finally, Verizon served as a partner by offering free access to regional news channels and sharing stories of their employees affected by the hurricanes. These areas were critical to the campaign’s success and formed a blueprint for how businesses can celebrate diversity while standing with and supporting the community during tough times.
TikTok’s “De Nada America” campaign for Latinx Heritage Month showcased an outstanding understanding of niche marketing. The platform enhanced user engagement by integrating trending hashtags, in-app features, live events and collaborations with prominent Latinx creators and partners like Mitú. TikTok also introduced the Latinx Creatives Program and its partnerships with the Hispanic Heritage Foundation.
The “De Nada America” campaign reinforced Latinx’s cultural contributions and narratives in an era where representation matters. TikTok celebrated diverse voices, broke down cultural stereotypes and misconceptions, and facilitated a more inclusive and understanding digital space. Additionally, by physically investing in the community’s growth and success through its $150,000 grant fund, #CreciendoconTikTok, TikTok demonstrated a commitment beyond mere tokenism.
Community collaboration: Working with community members, artists and influencers ensures authenticity and resonance, as seen in Amazon’s campaign.
Empowering voices: TikTok’s success in promoting Hispanic creators highlights the importance of giving underrepresented communities a platform in which they can share their voices.
Investment in community development: Verizon’s community-driven approach shows that investment in community well-being can translate to brand loyalty and satisfaction.
Authentic storytelling: TikTok’s campaign highlights the importance of humanizing a brand through genuine and heartfelt stories.
Companies can better connect with the Hispanic community by focusing on the above areas. In addition, this targeted approach can naturally result in customer loyalty and retention.
As the Hispanic population continues to grow, it’s imperative that businesses form genuine connections with this community. If brands do not have a specialized marketing plan to acquire the Hispanic consumer, they will miss an incredible opportunity to retain life-long customers and brand advocates. In addition, given that Hispanic buying power is expanding at rates comparable to established countries, it would be financially irresponsible not to allocate marketing resources to this market.
The Office of Public Engagement Welcomed SHPE Members and Staff for an Exclusive Event at the White House
CITY OF INDUSTRY, Calif., May 8, 2023 (Newswire.com)
– On April 18, 50 SHPE members joined a handful of SHPE staff at a briefing on “Building the Next Generation of Hispanic Leaders in STEM” held by the Office of Public Engagement at the White House in Washington, D.C., and organized by SHPE’s Government Relations department.
The purpose of the briefing was to bring together Administration officials and SHPE representatives for a meaningful discussion of howacademia, the private sector, and government can meet labor needs, lower barriers, and increase representation while constructing a sustainable education and domestic workforce pipeline of Hispanic students and professionals in STEM.
“SHPE members are part of the 8% that makes up all Hispanics in the STEM workforce nationwide. A recent report estimated that by 2031, the STEM employment projection will outpace non-STEM sectors by nearly 11%,” says interim CEO Miguel Alemañy. “SHPE is eager to meet that projection by preparing, coaching, and empowering our members through our proven and renowned programs. We are committed to opening more doors and holding them open so that many more generations of Hispanics in STEM can break through that glass ceiling. And we are honored that the Office of Public Engagement sees the value of diversity in STEM and has created this opportunity to collaborate with us.”
The delegation from SHPE included Hispanic students and young professionals pursuing a degree and career in various STEM disciplines who are best able to recommend the most impactful types of support to help them complete their degree and feel like they belong in an industry that traditionally lacks Hispanic representation. Also joining the discussion were members of SHPE’s Academic and Industry Partnership Councils who are best able to highlight the value of building a diverse workforce in both private and public sectors.
“Thank you to the entire SHPE Familia, staff, supporters, and partners for their dedication to SHPE that made this possible,” says Senior Associate of Government Relations at SHPE Mariana Acuña Delgado. “It’s only because of the achievements of SHPE members who have proven the value of diversity in STEM that I was able to make this event happen. And thank you to the Office of Public Engagement at the White House for their ongoing commitment to diversity, equity, and inclusion in the workplace and for welcoming SHPE to D.C.”
A space to give a voice to the Latino community before members of Congress.
WASHINGTON, April 26, 2023 (Newswire.com)
– The National Hispanic Council on Aging (NHCOA) continues its mission to ensure a dignified life for older adult communities in the United States. As a result, it has set out to be a voice for the community and to advocate for its key challenges in order to achieve substantial, timely and favorable change for all.
To accomplish this, NHCOA will host its virtual Legislative Breakfast on May 2, 2023, at 10:00 a.m. (EST) via GoToWebinar. The event seeks to open the discussion on key issues affecting Latinos before members of Congress, who will be the special guests of this new project. NHCOA also aims to bring together legislators and constituents to discuss legislative priorities and understanding from leaders of the older adult communities in the U.S. This event aims to facilitate discussions around the preeminent matters impacting older adults today, such as improving the access and affordability of drugs to treat obesity and Alzheimer’s disease, as well as the importance of vaccination schedules that include immunizations against influenza, pneumococcus and shingles.
This space will also serve to address other issues related to health care for older adults, such as barriers to access to prescription drugs, health insurance barriers, and the importance of Medicare for communities. There will also be discussions regarding access to treatment for chronic diseases such as obesity and Alzheimer’s and the challenges in caring for patients with these conditions and health disparities between black and Latino communities, exacerbated by the inequities uncovered by the pandemic.
The Legislative Breakfast will feature presentations by NHCOA experts along with national and international organizations working with older adults, among others. The event is free and open to the public.
For questions, contact Christine Perez at events@nhcoa.org or 202-347-9733.
About NHCOA: NHCOA is the leading national organization working to improve the lives of Hispanic older adults, their families, and their caregivers. Headquartered in Washington, D.C., NHCOA has been a strong voice dedicated to promoting, educating, and advocating for research, policy, and practice in the areas of economic security, health, and housing for Hispanic older adults, families, and caregivers for the last 51 years.
For more information about NHCOA, call 202-347-9733 or visit www.NHCOA.org.
If you have heart failure, the right treatment can make all the difference in improving your symptoms and extending your life. Treatments range from lifestyle changes like cutting back on salt to a heart transplant for the most serious cases of heart failure.
In the U.S., heart failure is more common among Black and Hispanic people than among white people. Black people are more likely to have heart failure at a younger age and lose their lives to the disease. Kelly McCants, MD, a cardiologist with Norton Healthcare in Louisville, KY, calls it the “40/40 club.”
“Forty percent of heart failure diagnoses in our hospital happen in African Americans under the age of 40.” McCants says this startling statistic is similar to heart failure rates in other big cities with large Black populations.
Besides these health challenges, Black and Latino people face major hurdles to getting treatment for heart failure. Research shows these groups are less likely to get:
Care from a cardiologist when they’re in the hospital and critically ill from heart failure
Advanced heart failure therapies like a heart transplant
A doctor’s referral for a cardiac rehabilitation program
Surgery to implant cardiac devices
The reasons for these health disparities are complex. Things like your health insurance status, bias in the health care system, and lack of representation in clinical research all play a role. Addressing these barriers can help Black and Hispanic people gain equal access to treatment.
Removing Barriers to Heart Failure Treatment
Know your numbers
The first step to accessing treatment for heart failure is to understand your chances of getting the disease. You’re more likely to have heart failure if you have conditions like high blood pressure or diabetes. And some minority groups live with these conditions more often.
McCants, who is also executive director of Norton Healthcare’s Advanced Heart Failure and Recovery Program and the Institute for Health Equity, says many Black and Hispanic people don’t know if they have high blood pressure, a major cause of heart failure. “We’re usually unaware of our [blood pressure] targets in terms of the 120 over 80.”
High blood pressure is a “silent killer,” so the only way to know if you have it is to check your numbers routinely. Your doctor can tell you how often to check your blood pressure. You can do it quickly at the doctor’s office, a pharmacy, or – with the right equipment – even at home.
Paying for health care
When your doctor says you have heart failure, one of the first questions you may ask is how you’re going to afford heart failure treatment. A heart failure diagnosis often requires expensive medicines, frequent hospital visits, and close tracking by doctors.
The cost of health care is a critical concern for many people, especially for those who have less money. Data show that people of color people are more often uninsured or underinsured and live in poverty than white people.
“When patients are faced with a choice of either taking medication or having money for food, that’s where it becomes a very difficult balance,” says Jim Cheung, MD, a cardiologist and electrophysiologist with Weill Cornell Medicine in New York.
The more serious your condition, the more expensive treatment can get. One example: a heart transplant. If you have advanced heart failure, you may need a new heart from a donor, a surgery that costs more than $1.6 million. Transplant centers need proof of health insurance or other financial resources before they will even put you on a waitlist for a new heart.
The Affordable Care Act (ACA) and Medicaid expansion have improved access to treatment for many. One study found a 30% increase in the number of African Americans added to heart transplant lists in states that expanded Medicaid. The number of Hispanics on these lists grew as well but only a little.
Bias in the health care system
Your race or ethnicity can also impact how health care professionals treat you for medical conditions, including heart failure. For decades, scientific research has shown that minority groups have fewer medical procedures and get poorer care than white people. This is due, in part, to unconscious bias by health care professionals.
Researchers looked at how your race influences doctors’ decision-making about advanced heart failure therapies. Overall, race doesn’t seem to play a role in whether doctors suggest different treatments. But if you’re Black, doctors are less likely to propose a heart transplant, especially older doctors.
Research shows your chances of better health outcomes rise when you identify with and trust the person treating you. “It sure does help when culturally you can identify [with your provider] — if you have similar lived experiences or come from similar backgrounds,” McCants says. “As health care systems and providers, we ought to mirror the communities that we serve.”
“I think that will do a lot to reduce communication problems between physicians and patients,” Cheung says.
Unfortunately, it may not always be possible for Black and Hispanic people to visit a cardiologist who looks like them. Underrepresented minorities make up less than 8% of cardiologists in the U.S.
Representation in clinical trials
Researchers carry out clinical trials to learn if a new or existing medical treatment works or has any harmful side effects. These studies rely on volunteers to test therapies and treatments. The results determine which medications and other treatments doctors will prescribe to all their patients.
But the study participants aren’t always a good representation of all patients. There are often far more white people in these studies than Black or Hispanic people. Sometimes, the study results don’t even report the races or ethnicities of the study participants. In those cases, doctors have no way of knowing whether the treatments work equally well for people of all racial and ethnic backgrounds.
Blacks and Hispanics have long lacked representation in clinical trials for heart failure therapies. This is despite having higher rates of the disease. Clinical trials that include more racial and ethnic minorities “give us great insight into the impact of therapies on our patients,” Cheung says. “And not just some patients, but all of our patients.”
In late 2022, the U.S. Congress passed legislation that calls for more diversity in clinical trials. It requires drug sponsors to submit a diversity action plan to the FDA. The plan must include the sponsor’s enrollment goals and how they plan to meet them. This could begin to pave the way toward research discoveries that apply to people of all colors and not just some.
Andrea Silber, MD, assistant clinical director for health equity and diversity, Yale Cancer Center and Smilow Cancer hospital; professor of clinical medicine (medical oncology), Yale School of Medicine.
Christine Ko, MD, professor of dermatology and pathology, Yale School of Medicine.
Avan Armaghani, MD, assistant member, Department of Breast Oncology, Moffitt Cancer Center.
Grace Suh, MD, medical director, Northwestern Medicine Cancer Center Delnor.
American Association for Cancer Research: “AACR Cancer Disparities Progress Report.”
Advances in Experimental Medicine and Biology: “Health and Racial Disparity in Breast Cancer.”
Breast Cancer Research and Treatment: “Racial/ethnic differences in the outcomes of patients with metastatic breast cancer: contributions of demographic, socioeconomic, tumor and metastatic characteristics.”
Frontiers in Oncology: “A Review of Research on Disparities in the Care of Black and White Patients With Cancer in Detroit.”
JAMA Internal Medicine: “Racial and Ethnic Disparities in Outpatient Visit Rates Across 29 Specialties.”
JAMA Network Open: “Assessment of Racial Disparities in Primary Care Physician Specialty Referrals.”
Population Research and Policy Review: “Racial and Ethnic Disparities in Health Insurance Coverage: Dynamics of Gaining and Losing Coverage over the Life-Course.”
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NEW YORK, January 17, 2023 (Newswire.com)
– The National Football League (NFL) and NGL mitú announced a partnership today to create and amplify original content that combines the passion of the NFL with NGL mitú’s unparalleled reach and authenticity in the Latino community.
The NFL will create more than 20 pieces of custom NFL El Snap content, and mitú, which merged with NGL Collective earlier this year, will amplify the content across its social platforms, the number one digital destination for Latinos in America. The NFL has the largest Latino fanbase of any sport in the U.S., with more than 53% of fans under the age of 35. The league now combines forces with NGL’s best-in-class ad network and mitú’s industry-leading content destination to continue providing the Latino community with content made by and for them.
“The NFL/NGL mitú partnership signals and showcases the connection and intersection between football culture, Latino culture and pop culture,” said Marissa Solis, NFL SVP Global Brand and Consumer Marketing. “The influence of the Latino community on mainstream culture is the reason why we’re taking custom curated NFL content born of our newly developed social platform NFL El Snap and leveraging mitú’s large scale social footprint and content studio to bring NFL fans even closer to the game. With the power of mitú, our NFL Snap content will be placed at the heart of where bicultural NFL fans live on a daily basis.”
NGL mitú will optimally position the game, its players and La Cultura deeper in the ever-growing Latino fanbase of the NFL. With its culture creators at mitú and its ability to amplify content over its culture-spreading ad network at NGL Collective, the company serves as a dual partner to the NFL. The first custom piece for NFL El Snap will be a 13-part social meme series leveraging the fandoms of fútbol and football stretching out to Super Bowl LVII. The second series is a five-part short-form video called, “Latinos Don’t Do Basic Fandom,” where mitú will source Latino super fans to create social features. Cementing its 360-degree approach, the partnership will also use the newly released “NFL | Por La Cultura Mixtape Vol. 1” – a curated list of 10 Latin music tracks developed in partnership with NEON16 that leverages modern Latin artists and sounds. The music will be used at the league and club levels throughout the season, enhancing in-game elements and marketing activations.
Joe Bernard, Chief Revenue Officer of NGL mitú said, “Over 75% of the NFL’s social audience today is under the age of 35, and Latinos are the most engaged among them, so it makes sense that we would partner with them to connect our unparalleled audience network and mitú’s reach as the top digital U.S. Latino community. This partnership is a demonstration of the combined power of NGL Collective and mitú from our merger earlier this year and a validation of our pre-eminent market position for partners nationwide. The NFL’s partnership is a case study in how to reach Latino fans with authenticity and credibility, amplifying the power and excitement of American Football.”
NGL mitú The recently merged companies of NGL Collective and mitú are together the leading U.S. Latin media and entertainment company. Combined, they connect advertisers with the Latin audience in-language, in-culture and in-context, produce hundreds of pieces of original content, and have the largest consumer-facing digital footprint for Latinos in America. NGL and mitú are dedicated to authentic, credible reach and messaging for the New Generation Latin majority driving growth in America. No company knows that community better, or speaks to them more authentically, or has as large a reach as the combined companies of NGL and mitú. Our end-to-end offerings span ad networks, social media, content studios, and business solutions. www.nglcollective.com
Opinions expressed by Entrepreneur contributors are their own.
The holiday season is here, and shopping is in full swing. Despite the current state of the economy, shoppers are finding ways to keep the holiday spirit alive by bargain hunting and shifting expenses to allocate more for gifts. According to a study done by Deloitte, “Household finances may be at the weakest level in a decade, but spending stays steady as consumers cut non-essentials to give gifts and socialize.” In addition, after reducing spending efforts in 2021, low-income shoppers plan to spend 25% more this year. Although Americans are adjusting their spending strategies due to inflation, companies need to understand the growing consumer segments and champion them by creating genuine, authentic marketing campaigns that make them feel welcome.
It’s important to stress that the Hispanic community is not a monolith, and this community takes great pride in its American culture and the culture of its countries of origin. According to the Pew Research Center, “Black and Hispanic adults were more likely than White adults to say their origins are central to their identity and feel a strong connection to their family’s cultural roots.” Therefore, an organization’s marketing efforts will come across as more genuine if they exhibit an understanding and appreciation for the Hispanic culture.
While some may think that this holiday season consists only of La Navidad, there are many more days of celebration and reflection besides that, including La Inmaculada Concepción de María, Las Posadas, Nochebuena, Día de los Inocentes, La Noche de Fin de Año, and Día de Los Reyes Magos. Marketers should fully understand what these special days entail so they can better position themselves when advertising to this community.
A great example of a business that exhibited understanding is Publix. On their website, they posted traditional Latin American holiday recipes and included a link to the ingredients that customers could find in the store.
2. Incorporate Spanish
Incorporating Spanish into an organization’s marketing efforts will further solidify the bond between the consumer and the brand. According to the Kantar 2021 U.S. Monitor report, “88% of U.S. Hispanics say they appreciate businesses that speak to them in Spanish, and 87% feel businesses that make a sincere effort to be part of or invest in their communities deserve their loyalty.” With 71% of all Hispanics speaking Spanish at home, either primarily or in combination with English, leveraging Spanish as part of a company’s holiday marketing efforts will allow the organization to forge a deeper connection with its target market.
A great example of this is Disney Animation Studios. The organization incorporated Spanish words into its holiday message and utilized designs from its award-winning movie, Encanto.
While marketers may try to push catchy advertisements during this time, the main goal they should strive to achieve is creating a community of lifelong, supportive customers. Building a lifelong relationship takes having a deep understanding of the community, standing with the community in times of crisis and creating opportunities for the community to flourish. A company that has done a fantastic job at this is Target. In their most recent diversity report, Target shared that nearly 30% of their entire team, more than a fifth of their managers, and 10% of their officers are Hispanic/Latino. Target also has a longstanding partnership with the U.S. Hispanic Chamber of Commerce, offers more than 60 Latino-owned and founded brands and invested more than $1.1 billion in Latino-owned suppliers, media, localization efforts and community organizations.
Regarding their marketing efforts, Target launched a multicultural holiday series called “Welcome To,” where they celebrate various holidays throughout the year by featuring Target customers from those communities. Additionally, in 2021, Target featured Día de Reyes and highlighted how one of its customers celebrated this day with their family.
Like other communities, the holiday season is a time when the Hispanic community comes together with family and friends, has large spreads/dinners and spends time reflecting on the year ahead. If brands truly want to reach the Hispanic consumer, they need to serve as a partner by supporting the community, celebrating with the community and providing opportunities for the community. Finally, when conducting Hispanic marketing, it’s important to incorporate elements of the Spanish language and overall culture into the campaigns.