Focus on Suffolk County and the region’s nature, culture, community and flavor.
Campaign promotes local businesses, theaters, trails and shopping.
Multi-platform approach includes print, digital, broadcast and social media.
Discover Long Island, which markets the region as a destination, has launched a winter campaign. The “You Are Here” campaign showcases Suffolk County and greater Long Island as a place filled with community, culture and a sense of belonging, while also inspiring residents to rediscover nearby destinations.
“You think you know Long Island, but maybe it’s time to experience your island, through fresh eyes,” a video spot – part of the new campaign – begins.
Downtowns, scenic hiking trails, holiday shopping, restaurants and theaters are the focus of the campaign, which as four messaging pillars: ‘You Are Here… in Nature, Community, Culture, and Flavor.’
“’You Are Here’ is more than a campaign, it’s a call to action for Long Islanders to support the small businesses, cultural institutions, and local landmarks that shape who we are,” Discover Long Island Interim President and CEO Mitch Pally said in the news release. “Long Island isn’t just where we live, it’s a part of our identity.”
The campaign runs across print, digital, broadcast and social media. Local media partnerships highlight seasonal shopping and events, while targeted digital ads, geofencing and radio placements extend the campaign’s reach across surrounding communities.
The campaign is also designed to highlight Discover Long Island’s role as a “trusted guide and resource” in the region, according to the news release.
“When residents choose to explore their own communities, they’re not just making memories, they’re strengthening our local economy, deepening their sense of local pride, and helping Long Island thrive year-round,” Discover Long Island Chief Operating Officer Sharon Wyman said in the news release.
The Transcaucasian Trail is notably the new kid on the block when it comes to long-distance hiking trails. Recently opened in 2022, the lesser-known trail has been in the works since 2015 and is sure to make the lists of avid hikers. As of 2025, the trail can be hiked in several different portions in all three countries, including a long portion in Armenia that stretches over 500 miles and takes up to 45 days. Once fully completed, the trail will test the endurance of hikers, winding 1,864 miles through diverse landscapes in Armenia, Georgia, and Azerbaijan.
An aerial view of Dilijan National Park in Armenia – trabantos/Shutterstock
The Transcaucasian Trail made our list of 25 best long-distance hiking trails around the world, and with good reason; it’s full of off-the-beaten-path natural beauty. Because the trail is still broken up into portions, when to hike the trail will depend on which country you’ll be trekking through. In Armenia, the trail is best hiked from mid-May to mid-October. For Georgia sections, you’ll likely need a later start due to high altitudes, making early-July to mid-October the most ideal time to head out. Because the Azerbaijan portions are a bit milder in climate, you’ll likely be able to hike in all seasons with some variations.
For those who decide to trek the largest portion of the completed trail through Armenia, most hikers embark from Yerevan, the country’s capital city, to make sure they stock up on supplies. From Yerevan, they then catch a bus to Meghri or Gyumri and take a taxi to Lake Arpi to begin the trail. This hike requires plenty of planning, so it would be best to spend a few days in Yerevan triple-checking your list of essentials before heading out.
Along the trail, you’ll come across gorgeous views of the Gegham Mountains and Lake Sevan, and you’ll make your way through traditional villages and Arevik National Park. Most of the hike will require wild camping, but there are a few Armenian Drams, cash-only guesthouses, along the route that cost anywhere from $13 to $16 per night and include breakfast. If you’re not feeling ambitious enough to complete the whole trek, you can also hire guides for multi-day hikes on portions of the trail in Dilijan National Park, the Gegham Mountains, and the Vayots Dzor province.
Other helpful information for hiking the Transcaucasian Trail
Sevanavank Monastery overlooking Lake Sevan in Armenia – Christophe_cerisier/Getty Images
On the r/Ultralight subreddit thread, Redditor u/Prestigious-Mango479 speaks about their experience hiking the Transcaucasian Trail from July to October 2023. “This trail has a little bit of everything: beautiful mountains, deserts, forests, tiny villages with lovely people, amazing food, wild camping, guest houses, historic sites, off-trail adventure, and more.” In the thread, u/Prestigious-Mango479 also breaks down necessary information like costs, length, gear they used, as well as how and where to resupply food, and what the trail conditions were like.
Keep in mind that there are no physical trail maps available, which means that downloading route planning apps is a must. Interactive maps, guides, and GPS data for the routes can be found on the TCT’s official website. Hikers will also be added to a Slack channel, which gives you direct access to trail planners, as well as recent hikers who are a wealth of information. Some hikers have started to connect unfinished portions of the trail through Georgia and Armenia. You can join the TCT Trailblazers program, a thru-hiking support program that provides helpful maps, advice, and other resources for completing the more undeveloped sections.
Arizona is a land of extremes—towering canyons, cactus-studded deserts, and red rock trails that feel almost otherworldly. Whether you’re chasing national park views or exploring hidden corners with rich history and vibrant culture, the state offers more than most travelers expect. Here are 14 unforgettable experiences to add to your Arizona bucket list.
Desert Botanical Garden
Located in Phoenix, this garden showcases the beauty and resilience of desert life. Wander among towering cacti, blooming wildflowers, and interactive exhibits. Don’t miss the butterfly pavilion or seasonal events such as luminous night walks.
Grand Canyon National Park: Bigger Than You Imagine
We knew it would be grand—but standing on the rim, it felt almost unreal. The scale, the silence, the shifting light—it’s a place that defies description. Whether you hike below the rim, ride the rails to the South Rim, or simply soak in the views, the Grand Canyon delivers awe in every direction.
Spider Rock rises 800 feet from the canyon floor—a sacred spire in the heart of Navajo land.
On Navajo land in northeastern Arizona, this canyon blends natural beauty with deep cultural history. Spider Rock rises dramatically from the canyon floor, and guided tours offer insight into ancient cliff dwellings and Indigenous traditions.
Glen Canyon National Recreation Area
Lake Powell steals the spotlight, but Glen Canyon’s hiking trails and scenic overlooks are just as compelling. Whether you’re boating, camping, or photographing the surreal rock formations, this area offers endless ways to explore.
Saguaro National Park: A Forest of Giants
Sunset paints the desert gold as saguaros stand tall in silhouette—Arizona’s quiet giants at dusk.
We didn’t expect to feel so moved by a cactus. But walking among towering saguaros—some over 200 years old—was surprisingly humbling. The desert here is alive with color, texture, and wildlife. We hiked early to beat the heat and caught golden light filtering through the spines.
Cooler temps, mountain air, and a college-town vibe make Flagstaff a refreshing escape. We love the easy access to hiking, stargazing at Lowell Observatory, and the laid-back downtown scene.
Petrified Forest National Park: Colorful, Quiet, and Underrated
Red skies ignite the layered hills of Blue Mesa—where ancient clay meets the fire of sunset.
This park surprised us the most. The painted hills, fossilized logs, and wide-open silence felt otherworldly. We spent a full day exploring scenic overlooks, short hikes, and historic sites—and barely scratched the surface.
These twisting slot canyons near Page are a photographer’s dream. Light beams, sculpted sandstone, and narrow passageways create a surreal experience. Tours are required—and worth it.
London Bridge, Lake Havasu
Yes, it’s the real London Bridge—relocated and rebuilt in Arizona. It’s quirky, historic, and surprisingly scenic. The surrounding lake offers boating, beaches, and desert views.
Sedona: As Beautiful as Any National Park
Sedona isn’t a national park—but it sure feels like one. The red rock trails here rival anything we’ve hiked, and the views are endlessly rewarding. From Cathedral Rock to Boynton Canyon, every trail offers something special. Add in art galleries, cozy cafés, and a laid-back vibe, and you’ve got a destination that blends adventure with soul.
In southern Arizona, this lesser-known park protects a rare cactus ecosystem. It’s remote, wild, and full of life—from bighorn sheep to blooming desert flora. Ideal for solitude seekers and plant lovers.
Tumacácori National Historical Park
History meets nature at this Spanish mission site near the Mexican border. Walk through centuries-old ruins, learn about Indigenous and colonial history, and enjoy peaceful desert trails.
Phoenix Art Museum
With over 20,000 works and rotating exhibits, this museum is a cultural anchor in the Southwest. From contemporary installations to classic pieces, it’s a great way to spend a few hours indoors.
Lake Mead National Recreation Area
Lake Mead stretches into the desert beyond Hoover Dam—a vast reservoir framed by engineering and silence.
Created by the Hoover Dam, Lake Mead offers boating, hiking, and wildlife watching. It’s a popular spot for weekend getaways, with plenty of coves and beaches to explore.
From Canyons to Cactus: Your Turn to Explore
Arizona is more than just sunshine and saguaros—it’s a state of contrasts, colors, and quiet surprises. Whether you’re chasing canyon views or wandering art galleries, there’s always something new to discover. We’ve shared our favorites and tapped fellow travelers for the rest—now it’s your turn to explore.
