HEALDSBURG — Hundreds of Sonoma County farmworkers marched in Healdsburg Sunday demanding higher wages and hazard pay.
“When it’s hot in extreme heat (and) when there’s smoke, we’re out there as farmworkers,” Isidro Rodriguez said on Sunday. “We’re taking care of these vines. From planting them, all the way until they make the grapes for the wine. This industry, this wine industry, is very rich. They are not paying us what we deserve. If we weren’t taking care of these plants, none of them would exist.”
Rodriguez said he worked through the Point Fire, a Sonoma County wildfire that destroyed buildings, forced evacuations and caused officials to declare a state of emergency.
“During some of the first fires, we really were not prepared and we didn’t even get masks,” Rodriguez said.
Rodriguez also said workers had their hours cut during heat waves, causing a reduction in wages.
“The rent is high (and) the food is high. The wages are not keeping up with the cost of living,” he said.
Workers are demanding $25 an hour or $250 for every ton of grapes picked. They also demand hazard pay, which would provide them with additional money when working through dangerous conditions such as wildfires and heat waves and compensation for hours lost.
“Thousands of tourists come for the wine that they drink here and it wouldn’t be anything without workers,” Aura Aguilar, a march organizer and daughter of South American immigrants, said on Sunday. “All of the people you saw here today are going to back the workers up if and when they go on strike.”
Workers said they are prepared to strike if their demands are not met.
“We are not going to stop marching and doing these marches until we win disaster pay and dignified wages. We plant these plants, we take care of them and we make it possible for them to have their wine,” Rodriguez said.
On a foggy January morning in his hometown nestled in Northern California wine country, state Sen. Mike McGuire was at an elementary school doing a dance called the “wheelbarrow” and explaining insurance policy to children who were more eager to talk about their 4-H pigs.
The Sonoma County Democrat then rushed off, driving past rolling green hills and dewy vineyards, to have coffee with firefighters who are banking on him to help a region that has been repeatedly devastated by wildfires and often feels overlooked by state leaders.
At the Healdsburg Fire Department, a staffer struggled to get McGuire out the door in time so that he could make it to a Chamber of Commerce event three hours north in Eureka. There, he would partake in a hobby perfectly suited to his sense of urgency and penchant for squeezing as much as he can into the time he has: auctioneering.
New California Senate leader Mike McGuire dances with children at Alexander Valley School in Healdsburg on Jan. 26. (Mackenzie Mays)
“Mike is the Energizer Bunny of California politics. He gets around, he walks the district. It is a hallmark of his approach,” said David McCuan, a political science professor at Sonoma State who taught McGuire there more than 20 years ago. “He believes that hard work and perseverance can offset any challenges he might have.”
Now, McGuire, who was sworn in as the new leader of the California Senate on Monday, will need to harness that energy as he takes on his biggest challenge yet — guiding the Legislature’s upper house as the state grapples with an estimated $38-billion budget deficit. The Senate leader plays a powerful role negotiating the state budget with the governor and the Assembly speaker, making it one of the most influential positions in state government.
At a swearing-in ceremony at the Capitol on Monday, McGuire vowed to “buckle down” and right the budget in the same way that Californians struggling financially are forced to “live within their means” and make sacrifices in their personal spending.
“We know that tough decisions lie ahead,” McGuire said in an emotional speech on the Senate floor that at times drove him to tears. “We are going to protect our progress.”
McGuire was sworn in as he held his squirmy 2-year-old son and stood alongside his wife, a school principal in Healdsburg. Monday’s event played up the small-town hospitality of McGuire’s rural district, with signs that welcomed attendees to “come on in and stay awhile.”
Gov. Gavin Newsom, former Gov. Jerry Brown, California Supreme Court Chief Justice Patricia Guerrero and past Senate leaders including John Burton attended the ceremony. Many from McGuire’s district were also in attendance, including his eighth-grade math teacher.
Despite the budget woes on the horizon, McGuire painted a picture of a resilient California that leads the nation in several policy areas, including climate change and abortion access, even in bad financial times.
“No matter what you watch on cable news, we are America’s economic engine,” he said Monday.
Time is of the essence. McGuire has until 2026 to make his mark as Senate president pro tem; at that time he will be forced out of the Legislature by term limits.
In 1998, when he was 19 years old, Mike McGuire became the youngest person elected to the school board in Healdsburg, the bucolic Sonoma County town where he grew up. He later became the city’s youngest mayor.
(Josh Edelson / For the Times)
He said to expect the Senate to prioritize counties’ “successful implementation” of CARE Court, Gov. Gavin Newsom’s mental health reform plan that could force some people living on the streets to receive treatment.
“No matter if you live in Crescent City, or in downtown L.A., you want the homelessness crisis solved. It’s unacceptable, and the state and our communities must do better,” McGuire said.
But speaking to reporters at the Capitol after Monday’s ceremony, McGuire declined to give details on the plan or signal what is to come otherwise from the Senate this year, saying he still needs to meet with his fellow lawmakers.
Often seen jogging through Capitol corridors to make it to one of several committees he sits on and wearing headphones on the Senate floor so as not to miss a call, McGuire is vowing to pare down his trademark multi-tasking and “laser focus” on issues including affordable housing, fentanyl and retail theft.
His fellow lawmakers from both political parties joked Monday about his stamina, saying they didn’t know he had a desk on the Senate floor because he never sits.
For six months, McGuire has been on the road, traveling to speak with voters beyond his coastal district, which spans seven counties from the Bay Area to the Oregon border. In the month of December alone, he met with climate activists in Sacramento, public transit advocates in San Francisco, business owners in Fresno, wine experts in Sonoma County and homeless advocates in Humboldt County.
“If I have to eat another gas station hot dog, I don’t know what I’m going to do,” he joked.
He’s not up for reelection. It’s just what he does.
“He feeds off of this. It’s not a game, it’s authentic,” said James Gore, a Democratic member of the Sonoma County Board of Supervisors who plans to run for McGuire’s seat when his time is up in 2026.
California Sen. Mike McGuire hugs a firefighter in Healdsburg, where he lives.
(Josh Edelson / For The Times)
His breakneck pace started decades ago with a string of record firsts. In 1998, he became the youngest person elected to the Healdsburg School Board at age 19 in the bucolic town where he grew up. Then he became the city’s youngest mayor. He went on to serve on the Sonoma County Board of Supervisors and by 2014, he was in the state Senate.
McGuire started working in high school at a radio station to help his family make ends meet. He was raised by his mother and grandmother — a hard-nosed prune farmer whom McGuire credits for his career.
“She taught me to be the hardest-working person in the room,” he said of his grandmother. “She told me that there are smarter people than you out in this world and you’ve got to work together.”
But in some ways, McGuire’s appointment comes as a surprise. He represents a rural district in a powerful position long held by senators from major cities. He is a straight white man helping lead a state that is predominantly Latino amid calls for more diversity in Democratic politics.
Former California Senate President Pro Tem Toni Atkins (D-San Diego), left, hugs her successor, Sen. Mike McGuire (D-Healdsburg).
(Rich Pedroncelli / Associated Press)
“It speaks to his leadership,” said Sen. Lena Gonzalez (D-Long Beach), vice chair of the California Latino Legislative Caucus. “Regardless of the identity politics, I really think that he supersedes that with his policies. More than anything, it’s his style of collaboration that is appreciated.”
McGuire nodded to progressive ideals for greater diversity in political representation in his inaugural speech Monday, as both legislative houses — and the governor’s office — are currently led by men.
“Here in the Senate, we look more like the communities we proudly represent,” McGuire said, noting that there are more women and more people of color serving in state office than ever before and vowing to work with minority caucuses to promote their issues.
McGuire gave labor unions credit on Monday, saying that “in California, we go to the mat for the rights of workers.” But in a Democratic supermajority Legislature where unions have a lot of sway, McGuire has not always voted with organized labor. In 2016, he did not support a bill that expanded overtime pay for farmworkers, voicing concerns about the impact on small farmers.
Republicans, too, describe McGuire as a fierce collaborator, negotiator and moderator with no off switch.
“He’s just very hardworking and he’s always on the move. I would say if there was competition for the position, whoever that was wouldn’t have been able to keep up with him in the first place,” Senate Minority Leader Brian Jones (R-Santee) said, noting that he “vigorously” disagrees with many of his policy stances.
McGuire, who warns he sounds “hokey” when he talks about loving his work, said “I’m not big on labels” when asked about being considered a moderate on some issues in the liberal California Legislature. “I’m all about action. My only focus is on delivering results,” he said.
As for what happens when his term is over, McGuire has raised more than $800,000 for a campaign for state insurance commissioner in 2026.
Mike McGuire, D-Healdsburg, holds his son Conner as he is congratulated by state Supreme Court Chief Justice Patricia Guerrero after being sworn in as Senate President Pro Tempore, Monday, Feb. 5, 2024, at the Capitol in Sacramento, Calif. McGuire was joined on the dais by his wife, Erika, left, and Calfornia Gov. Gavin Newsom, right.
(Hector Amezcua / Sacramento Bee via Associated Press)
But his supporters back in his hometown of Healdsburg are certain that his aspirations are bigger than that.
McGuire dodged a question about his plans after the state Senate, saying, “It’s not what’s keeping me up at night.”
As someone who seemingly fills every hour of his calendar, two years is “an eternity.”
Back at Alexander Valley School in Healdsburg, McGuire was speedily teaching 10- and 12-year-olds accustomed to wildfires about “home hardening” and public risk insurance models in his auctioneer voice. He demanded a countdown while he packed in his answers to the children’s questions.
“Time me 60 seconds,” he said. “I want to beat the recess bell.”
One of the 40 private Montage Healdsburg residences in the Sonoma County Wine Country locale of … [+] Healdsburg, Calif.
Christian Horan
There are folks who love crowds, as witnessed any New Year’s Eve in Times Square. But when seeking a second or vacation home, even the most ardent crowd aficionados are likely to savor undiscovered jewels unknown to the teeming masses.
Happily, a number of largely overlooked mountain, beach and wine country settings still exist. In this roundup, we’ll travel from Idaho to the Baja Peninsula to California’s Sonoma Wine Country in search of the untrammeled gems tucked away in each.
Mountain Town: Teton Valley, Idaho
Everyone’s heard of Downtown Jackson and the Jackson Hole Ski Resort. Fewer are aware that just to the west, over the Grand Tetons, sprawls the comparatively lightly trod Teton Valley, a more serene and less populated ski town alternative. Among the Teton Valley’s residential communities is Tributary, where buyers like the convenience and uncrowded surroundings of the neighboring Grand Targhee Ski Resort.
“The Teton Valley provides the charm of small-town living, while still offering access to endless outdoor pursuits,” says Jeff Heilbrun, Tributary real estate director.
“Similar to other mountain towns – but without the crowds found in many popular ski towns – our area has gorgeous hiking, world-class golf and a range of other activities exploring the mountains, valley and surrounding waterways.
“Winter in the Teton Valley offers skiing both at nearby Jackson Hole or local mountain Grand Targhee Resort, as well as snowshoeing, snowmobiling and more. Buyers at Tributary tend to be drawn to our authentic mountain town feel, laid back with plenty of room to explore.”
Beach Setting: Baja Peninsula’s East Cape
As Jackson Hole is to skiers, Los Cabos is to those who love lively Mexican vacation destinations. The twin towns of Cabo San Lucas and San Jose del Cabo have long lured those seeking vacation and second homes. But as they’ve grown more crowded, the nearby East Cape of the Baja Peninsula has remained comparatively untouched.
This region of Baja is replete with beaches, waterfalls and mountain trails, yet remained largely undiscovered until development firm Irongate began developing Costa Palmas. Today, Costa Palmas is the setting for a Four Seasons Resort and Residences, as well as its newly announced Costa Palmas-branded offering Casa Blake.
“The area has the benefit of being accessible from the Los Cabos Airport, but set away from the bustle of Los Cabos,” says Ricardo Medina, senior director of marketing for Irongate. “In contrast to the dense crowds and development along the corridor on the east side of the peninsula, the west side still feels secluded and remote, reminiscent of how Los Cabos once was. Upon a first visit, home buyers and visitors are welcomed by the miles of azure calm waters on the Sea of Cortez and immediately sense East Cape is a new take on Cabo.”
Wine Country Destination: Healdsburg, Calif.
California’s most widely recognized wine region is Napa Valley, its next most well-known Sonoma. But within the latter destination, the town of Healdsburg enjoys the distinction of being a bit more firmly under the radar than other settings. The character of Healdsburg is more one of bucolic village than mobbed metro.
The ultra-luxury Montage hotel brand’s opening of Montage Healdsburg two years ago brought to its 258 acres in the heart of Sonoma wine country 130 bungalow-style guest rooms and suites, along with 40 privately owned Montage Residences. Meantime, the town of Healdsburg is not likely to stay a comparative secret for long.
“While small in population, Healdsburg’s awareness continues to grow due to recent and upcoming hotel openings, high-profile restaurants, boutique shops and its small-town charm,” says Tallia Hart, chief executive officer at Healdsburg Chamber of Commerce & Visitors Bureau. “Now more than ever, we’re attracting travelers who might have previously looked toward bigger wine country cities.”
