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Tag: hasselblad

  • OnePlus and Hasselblad are ending their five-year partnership

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    OnePlus and Hasselblad are , according to an official blog post. The smartphone maker has started developing its own camera system, which it has dubbed the DetailMax Engine.

    There was no reason given for the split, though OnePlus heaped praise on Hasselblad in that blog post. It lauded the camera maker’s “obsession with precision and detail” and opined about “nights in the lab chasing the perfect balance of light and shadow.” The company also said that “Hasselblad’s refined aesthetic sense is now part of our imaging DNA, woven into every future OnePlus camera.”

    As for every future OnePlus camera, the proprietary imaging system is still in the early stages. OnePlus CEO Pete Lau said he’s already testing an early prototype that’s been “designed from the ground up to deliver the clearest and most real photos on a smartphone.”

    The two companies first paired up for the and the Hasselblad logo has been a mainstay of higher-end OnePlus devices since then. The Verge reports with the release of the upcoming OnePlus 14, which to avoid the unlucky number “4” in China.

    There’s one final wrinkle to this story. Oppo, which is the parent company of OnePlus, is sticking with Hasselblad for the time being. As a matter of fact, it officially back in July, with both companies promising a new mobile imaging system in the near future.

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    Lawrence Bonk

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  • OPPO & Hasselblad stärken Partnerschaft

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    OPPO & Hasselblad stärken Partnerschaft – neues Imaging-System fürs Find X9 in Planung

    OPPO und Hasselblad vertiefen ihre erfolgreiche Kooperation. Das bereits seit 2022 bestehende Bündnis Oppo x Hasselblad geht in die nächste Runde.

    Auf einem Event in Göteborg bestätigten beide Unternehmen, dass sie gemeinsam ein next‑generation mobile imaging system entwickeln, das voraussichtlich mit den kommenden Find X9-Modellen Premiere feiert.

    Seit dem Start mit dem Find X5 hat sich das Duo – bestehend aus OPPOs Ingenieursleistung und Hasselblads renommierter Farbwissenschaft in Videoprofilierungen wie Natural Colour Solution, Portrait Mode, Master Mode und exklusivem XPAN‑Mode bewährt.

    Next‑Gen Imaging: Mehr als nur ein Kamera‑Upgrade

    Das neue System zielt auf eine noch realistischere, professionelle Fotoqualität ab – sowohl in Hardware als auch in Software.
    OPPOs Chief Product Officer Pete Lau betont den gemeinsamen Innovationsfokus:

    „Mit der Verlängerung unserer Zusammenarbeit treiben wir die Grenzen der mobilen Bildverarbeitung weiter voran“

    Auch Hasselblads Marketing-Chef beschreibt das System als „organische, innovative Symbiose aus Technik und Ästhetik“ – mit dem Anspruch, über das klassische Kameraerlebnis hinauszugehen.

    Zeitplan & Aussichten für das OPPO Find X9

    Erwartungsgemäß soll das OPPO Find X9 und X9 Pro noch im zweiten Halbjahr 2025 erscheinen. Kurz danach folgen möglicherweise das Find X9s/X9 Ultra. Erste technische Details bleiben jedoch noch zurückhaltend. Hinweise verspüren Vorfreude auf Dual-Periskoplinsen, KI-gestützte Bokeh-Optimierung und ein „Hasselblad Photography Kit“ ähnlich dem von Xiaomi oder Vivo.

    Die erneuerte Kooperation von OPPO und Hasselblad stärkt OPPOs Position im High-End‑Smartphone‑Segment. Mit erweiterter Farbgenauigkeit, fortschrittlicher Sensorintegration und neuen Kreativ-Funktionen werden die nächsten Find‑Flaggschiffe wohl die mobile Fotografie weiter definieren. Das Zusammenspiel aus Hardware‑Innovation, KI-Optimierungen und Hasselblads Bildästhetik verspricht ein beeindruckendes Kamera‑Upgrade.

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    Johannes

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  • Hasselblad XCD 3,4/75P: Compact, High-Performance Lens

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    The world of photography is constantly evolving, with manufacturers striving to create tools that are both lightweight and high-performing. Hasselblad, known for its precision-engineered lenses, has expanded its XCD Portable lens series with the introduction of the XCD 3,4/75P. This latest addition stands out for its balance of portability and powerful optical performance, making it a compelling choice for photographers across a variety of genres. But does it live up to the expectations set by its sleek design and impressive specs? Let’s dive into the details.

    A Compact Design Without Compromising Performance

    The XCD 3,4/75P is designed to be lightweight and portable, weighing just 398g and measuring only 71mm in length. This makes it one of the more compact lenses in the XCD series, ideal for photographers who need a reliable yet travel-friendly lens. Despite its small size, Hasselblad has managed to pack in an impressive optical design, featuring ten elements in ten groups, including an aspherical element and three ED (extra-low dispersion) elements. This combination helps to minimize chromatic aberrations, ensuring images are sharp and vibrant from the center to the edges.

    One of the most notable aspects of the XCD 3,4/75P is its ability to handle the demands of high-resolution sensors, such as the 100-megapixel sensors used in Hasselblad cameras. This makes the lens well-suited for both professional and enthusiast photographers looking for a lens that delivers exceptional image quality.

    Ideal for Portraits and Street Photography

    The XCD 3,4/75P offers a full-frame equivalent focal length of 59mm, placing it between a standard and mid-telephoto lens. This gives it versatility, making it an excellent choice for portrait photography, especially for full-length and half-length shots. The wider aperture of f/3.4 enhances its ability to perform in low-light conditions, while the longer focal length delivers a pleasingly soft bokeh effect that separates subjects from the background.

    For street photographers, this lens provides a balanced focal length that allows you to capture scenes with both intimacy and context. Its compact size and quiet operation make it a great tool for discreet shooting in public spaces. Whether you’re capturing candid moments or more composed street scenes, the XCD 3,4/75P’s versatility shines through.

    Precision Focusing for Seamless Operation

    A good lens isn’t just about sharpness and image quality; it also needs to be responsive and easy to work with. The XCD 3,4/75P incorporates a linear stepping motor that provides fast, accurate, and quiet autofocus. This makes it a great option for both still photography and video work, where precise focus is essential.

    Additionally, the lens features a smaller focusing lens group, which reduces the time it takes to achieve focus. This is particularly important for photographers who need to react quickly to changing scenes. The fast and smooth autofocus is a notable advantage for photographers using it in combination with Hasselblad’s medium format cameras, which support PDAF (Phase Detection Autofocus).

    Quiet, Reliable, and Ready for Any Challenge

    The XCD 3,4/75P also features a compact leaf shutter, which operates with minimal vibration and noise. This is a significant advantage for photographers working in quiet environments, such as portrait studios or during ceremonies, where loud shutter sounds might be disruptive. The leaf shutter also allows for flash synchronization at all speeds, offering photographers creative control over lighting, even in bright conditions.

    When you combine the lens’s portability, optical performance, and quiet operation, the XCD 3,4/75P becomes a versatile tool that meets the needs of many different photography styles.

    Conclusion

    The Hasselblad XCD 3,4/75P is a solid addition to the brand’s portable lens lineup, offering a compact and highly capable option for photographers. Whether you’re into portraiture, street photography, or still life, its lightweight design and high-performance optics make it a valuable tool. Priced at $2,229 USD / €2,529 EUR, it is available for purchase online and at selected retail stores. This lens offers a lot of power in a small package, making it an appealing choice for photographers who prioritize both image quality and portability.

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    Al Hilal

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