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Tag: Harris Poll

  • You’re probably broke if you always say ‘yes’ to these 5 things, no matter how much money you make

    People rarely go broke overnight. Instead, it usually happens gradually as a series of poor financial decisions add up. Few of us can afford to make many financial mistakes. That includes relatively high earners.

    According to YouGov, 36% of U.S. adults earning more than $100,000 a year are struggling to make ends meet on their current income. (1)

    Meanwhile, a Harris Poll found that more than half of six-figure earners would only feel financially secure if their income doubled, and three-quarters had used a credit card because they ran out of cash recently. (2)

    In other words, you can’t outearn bad spending habits. And if you’re saying “yes” to any of the crucial things listed below, you’re probably on a path to financial insecurity as well.

    Helping friends and family with their financial struggles feels noble, but it can quickly derail your own finances. Unfortunately, it’s difficult to say “no” to your loved ones.

    Nearly six in 10 parents admit to providing some financial assistance to their adult children, according to Pew Research. (3)

    Moreover, according to a 2025 survey by JG Wentworth, 53% of adults say they have lent money to either a friend or family member at least once, and 48.3% would ask a family member for money with no expectation to pay it back. (4)

    Put simply, lending money to your loved ones is nearly on par with tossing cash into a black hole. That’s not to say you should refuse all requests for financial help. However, if you’re saying “yes” too often, you’re putting yourself in a financially vulnerable position.

    The costs of dining out, attending concerts and going on vacation have increased rapidly in recent years. U.S. adults currently spend $2,841 per year on restaurant and takeout meals, according to CNET (5), while the average household annual entertainment budget is $3,636, according to Ramsey Solutions. (6) Add in occasional expenses like birthdays and anniversaries, and you can see why an active social life is an expensive luxury.

    You don’t need to abandon all opportunities to socialize and live like a recluse, but occasionally saying “no” could help you accumulate meaningful savings over time.

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  • Nextdoor Insights Reveals Strong Demand for Local Connections to Get Things Done and Reduce Loneliness in the Community

    Nextdoor Insights Reveals Strong Demand for Local Connections to Get Things Done and Reduce Loneliness in the Community


    SAN FRANCISCO, March 14, 2024 (Newswire.com)
    –
    Nextdoor connects people to empower communities: 

    • 74% of Americans say friendly neighbor connections are key to not feeling isolated – that number jumps to 80% for Nextdoor users 
    • 71% of Americans say they want to meet more people in their neighborhood, and 50% of adults say they wish they had a closer relationship with their neighbors 
    • On Nextdoor, 85% of U.S. users are comfortable asking a neighbor for local recommendations 
    • 79% of Nextdoor users say they are more likely to consider shopping at a business or using a service if they knew it was a Nextdoor Neighborhood Fave / Favorite 

      Nextdoor (NYSE: KIND), the neighborhood network, partnered with The Harris Poll on the latest installment of its insights series discussing the importance of local connections on well-being and getting things done in the community — whether that be finding recommendations for a local service, borrowing equipment or grocery staples, or connecting with a neighborhood group to attend an in-real-life event in the neighborhood. From the report, we know that “Local” is both a place and a feeling, with over half of Americans (54%) saying “Local” is both a physical boundary and sense of community.

    Reducing Loneliness through Community Connections
    Local connections have a hugely positive impact on emotional well-being, with 74% of Americans confirming that friendly neighbor connections are critical to not feeling isolated — this number jumps to 80% for Nextdoor users. While 1 in 3 people in the U.S. (34%) say they feel lonely or disconnected from the community, this study confirms that Nextdoor is the place to connect to the community and reduce these feelings of social isolation. While roughly four in five Americans know at least one person in their neighborhood, half (50%) know only two people or fewer, and a fifth (19%) say they “don’t know anyone.” That number increases among younger generations: three in 10 Gen Z (30%) and nearly a quarter of Millennials (23%) say they don’t know anyone in their neighborhood. 

    Over half of Nextdoor users say they have met close friends in their neighborhoods, and 75% of Nextdoor users agree that Nextdoor makes them feel connected to their community.  

    This study also explored the impact of social media on feelings of loneliness and found that there are significant benefits to having online connections — which is most often linked to connecting with your community. 71% of those who say the way they use social media has a positive impact on their mental health and well-being, attribute it to connection or community. Indeed, this sentiment was echoed across all regions in the U.S., as no matter who, what or where, 50% of adults also wish they had closer relationships with their neighbors. This also spanned community types, with 54% of urban, 51% of suburban, and 43% of rural communities all expressing a desire to have stronger connections locally.

    Local Connections Lead to Action on Nextdoor 
    Nextdoor users are in a high-intent mindset when engaging with brands and small businesses, and this study confirms that social connections on Nextdoor lead to action. 85% of Nextdoor users (vs. 75% of all Americans) are comfortable asking a neighbor for local service recommendations. Compared with other platforms, U.S. adults are more than 2x as likely to use Nextdoor to find trusted reviews/recommendations than to use Facebook, and +87%  more likely than Instagram, +73% more likely than X, +53%  more likely than Pinterest, and +36%  more likely than TikTok. Brands and businesses can easily localize their message to address what is important to neighbors ready to take action on recommendations, like timely and regular store updates, offering discounts to people close by or by supporting the community with outreach and advocacy. We know Nextdoor users value advice and recommendations from their neighbors as 68% are motivated to go to the platform to be informed/get things done. 

    Read these new Nextdoor insights and learn more about the methodology here. Find previous reports from Nextdoor’s insights series here. 

    About Nextdoor 
    Nextdoor (NYSE: KIND) is the neighborhood network. Neighbors, businesses, and public agencies in more than 330,000 neighborhoods across 11 countries turn to Nextdoor to connect to the neighborhoods that matter to them so that they can thrive. As a purpose-driven company, Nextdoor leverages innovative technology to cultivate a kinder world where everyone has a neighborhood they can rely on — both online and in the real world. Download the app or join the neighborhood at nexdoor.com. For more information and assets, visit nextdoor.com/newsroom. 

    About Harris Poll    
    The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com. 

    Contact 
    Media Relations 
    Email us at press@nextdoor.com. 

    Source: The Harris Poll

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  • America’s LGBTQIA+ Community Deeply Concerned About Losing Rights, But Optimistic About the Long-Term Future, New Harris Survey Shows

    America’s LGBTQIA+ Community Deeply Concerned About Losing Rights, But Optimistic About the Long-Term Future, New Harris Survey Shows

    Study from The Harris Poll Thought Leadership and Futures Practice finds LGBTQIA+ community, especially younger generations, is committed to pushing back against attacks on rights


    NEW YORK, September 14, 2023 (Newswire.com)
    –
    With new laws, court verdicts, and political rhetoric on marriage equality, trans athletes, gender-neutral bathrooms, drag queen shows, and other issues, new research from The Harris Poll Thought Leadership and Futures Practice finds a near-unanimous belief in the LGBTQIA+ community that their rights are in jeopardy. But the research also reveals the extraordinary levels of that community’s political activism – and an unexpected optimism about the long-term future of LGBTQIA+ rights in America.

    The study, “Inclusive Insights: LGBTQIA+ & Advocacy,” is based on a custom survey by The Harris Poll conducted online within the United States from May 26 to June 1 among 1,110 LGBTQIA+ adults aged 18 and over. (LGBTQIA+ is an acronym for lesbian, gay, bisexual, transgender, queer or questioning, intersex, asexual, and other identities.)

    “You might expect that some people within the LGBTQIA+ community are concerned about their rights, given societal trends and recent events,” said Tim Osiecki, Senior Research Manager at The Harris Poll Thought Leadership and Futures Practice. “And indeed, our research shows that the concern is almost universally shared. It also shows that the community – especially younger members from the Gen Z and Millennial generations – is responding with a broad and significant commitment to efforts to preserve those rights and that they ultimately believe the tide will turn.”  

    A chief finding of the study is that the LGBTQIA+ community is deeply concerned about legislation passed or advancing at the state and federal levels. Respondents were almost unanimous (98%) in their concern that one or more existing rights could be taken away from LGBTQIA+ people. 

    Four out of five (81%) agreed with the statement “With hundreds of anti-LGBTQIA+ bills pending legislation in the U.S., I feel very nervous about my rights as an LGBTQIA+ individual.” Even more (85%) agreed that “There are many groups within the LGBTQIA+ community that often get overlooked or picked on by politicians and lawmakers.”

    Respondents’ top concerns: 

    • Protection against discrimination in schools (87%) 
    • Discrimination protection in the workplace (85%) 
    • Right to access housing (84%) 
    • Right to get married (83%)
    • LGBTQIA+ inclusive education (83%)

    However, the community is far from despairing – LGBTQIA+ people are putting time, energy, creativity, money, and votes into defending their rights. More than nine out of 10 (93%) LGBTQIA+ people reported taking some sort of political action other than voting to defend their rights. 

    The study found that the vast majority (84%) of LGBTQIA+ people vote regularly, with 71% voting in federal elections and 67% in local elections – well above typical nationwide marks of about 52% and 12 to 25%, respectively.  

    Over half (58%) donate money, about a third march or protest (39%), attend political events (32%), or write letters (30%) advocating for their rights. More than one in three (37%) said they have considered running for political office – and that percentage jumps to 60% among transgender respondents.

    The study also found that members of younger generations (Gen Z, Millennials) are more likely to engage in activism than older members of the LGBTQIA+ community – in some areas, twice as likely. For example, 34% of younger LGBTQIA+ people have volunteered or worked on a campaign, compared to 19% of their older counterparts; 29% of younger generations belong to organized groups that engage in political efforts, compared to 13% of older generations.

    The study also closely examined specific issues such as the drag queen bans that have received prominent media coverage. Eight out of 10 respondents said they were concerned about those bans (81%) and feared they could “snowball into lawmakers taking away more and more rights” (80%).

    In addition, the study focused on issues faced by subsets of the LGBTQIA+ community, people who identify as BIPOC or transgender.  

    Almost three-quarters (72%) of queer BIPOC (Black, indigenous, people of color) members said they had trouble finding communities and resources that understand them, and about two-thirds (64%) have to “code switch” or change how they communicate to fit in with the two communities. Almost half (48%) said they have had to relocate to avoid hostile laws or political environments (compared to 40% of queer non-BIPOC members).  

    Possibly reflecting the current political climate, nearly nine out of 10 (87%) trans people agreed with the statement “Our society values humanity in AI and robots more than in trans people.” More than six out of 10 (62%) said they have relocated due to hostile laws or political environments. 

    And yet, even as they hold deep concerns about rhetoric and legislation and devote themselves to political activism to defend their rights, people in the LGBTQIA+ community still hold optimism about the future. A strong majority (84%) agreed with the statement “I am hopeful that things are going to improve on the LGBTQIA+ rights” and about two out of three said that the improvement might be soon, agreeing that “I think it’s likely that things will improve for LGBTQIA+ rights within the next five years.” 

    “It’s clear from this study and our previous work that the country’s LGBTQIA+ community believes that though our society has made progress on these issues, we still need to work to preserve and expand the community’s rights, and that people believe that progress is not only possible but probable,” Osiecki said.

    For more information, please visit The Harris Poll Thought Leadership Practice or subscribe to their newsletter, The Next Big Think, for the latest research.

    About Harris Poll Thought Leadership Practice

    Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearthed trends for today’s biggest brands. We are focused on helping our clients get ahead of what is next.

    About Harris Poll  

    The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.

    Source: Harris Poll

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  • As Pride Month Continues, New Survey Finds Workplaces Can Be Proud – But Still Have Work to Do

    As Pride Month Continues, New Survey Finds Workplaces Can Be Proud – But Still Have Work to Do

    A new study from The Harris Poll Thought Leadership and Futures Practice assesses how LGBTQIA+ employees feel about their employers.


    NEW YORK, June 15, 2023 (Newswire.com)
    –
    June is Pride Month, a time when lesbian, gay, bisexual, transgender, queer, intersex, and asexual people celebrate their culture and their efforts to gain equal rights in society. However, a new survey and report this month from The Harris Poll Thought Leadership and Futures Practice finds that the country’s LGBTQIA+ employees still fear prejudice – while most say their workplaces are headed in the right direction, most of the workers themselves are not yet “out,” fearing reprisals or career hurdles.

    The findings come in “Inclusive Insights: LGBTQIA+ and Work,” which is based on an online study by The Harris Poll conducted between May 26 and June 1, 2023, of a 1,110 sample of LGBTQIA+ adults aged 18 and over in the United States.

    “As the nation celebrates Pride Month, our research found that people in the LGBTQIA+ community do feel they have reason to celebrate, with most feeling that their employers are taking steps to support them personally and professionally,” said Tim Osiecki, Senior Research Manager at The Harris Poll Thought Leadership and Futures Practice. “However, it also shows that most people in the community still don’t feel comfortable in the workplace to truly be themselves, and that those issues are even more prevalent among certain groups.”  

    The survey found that just four in 10 (41%) of queer employees are out to their coworkers, and even fewer (37%) are out to their supervisors or on professional-oriented social media like LinkedIn (31%).

    The survey allowed respondents to cite multiple reasons for that choice, and the most common reasons they cited for their caution were personal preference (52%) or having other priorities (37%). But one in three LGBTQIA+ employees (33%) said they were “concerned about negative reactions from coworkers,” nearly one in four (33%) said they were “concerned it could damage my career” and one in six (16%) said, “my company doesn’t provide a safe environment” for coming out.  

    More than eight in 10 (81%) agree with the statement “My company is moving in the right direction when it comes to LGBTQIA+ inclusion,” and seven in 10 (71%) say, “I believe that my place of employment would hold people accountable for anti-LGBTQIA+ behavior (or I have already seen it do so in the past).”

    The survey also assessed what LGBTQIA+ people believe makes a workplace supportive and safe. Safeguards addressing discrimination and harassment were more valued than any other policy, benefit, or resource, respondents said, with the top two answers being “safe reporting channels for incidents of LGBTQIA+ discrimination and harassment” (89%) and “written disciplinary protocol address incidents of LGBTQIA+ discrimination and harassment” (86%).

    Having those policies in place matters, respondents indicated. Nearly four in 10 (38%) of LGBTQIA+ employees have reported harassment or discrimination related to their identity, but their employer failed to act. Nearly half (46%) have experienced harassment or discrimination but chose not to report it because it felt either unsafe or unproductive to do so.

    The survey indicates that creating an inclusive, safe, and supportive environment where LGBTQIA+ employees can come out appears to have benefits for those employees and, by extension, their employers.

    “Out LGBTQIA+ employees report a more positive and thriving employee experience,” the report said, pointing to significant differences between employees who were out at work and those who have not described their feelings about the workplace. For example:  

    • 69% of “out” workers reported feeling “confident” compared to 53% of those not out.  
    • 64% of “out” workers said they felt “connected to coworkers” compared to 43% of those not out.  
    • 65% of “out” workers said they felt “purposeful” compared to 54% of those not out.  
    • 61% of “out” workers said they felt “invested in company success” compared to 47% of those not out.  

    A common theme across almost all questions was that transgender people experience more workplace difficulties than other people in the LGBTQIA+ community.

    A greater percentage of transgender people said they had reported harassment or discrimination with no action from their employer (57%) and that they chose not to report it because it might be unsafe or unproductive to do so (65%).

    In addition, more than six in 10 (62%) transgender respondents have had a negative experience coming out at work (such as coworkers treating them negatively, feeling emotional trauma, or experiencing negative professional consequences, etc.). Nearly half (47%) of all LGBTQIA+ employees, 52% who identify as lesbian and 50% who are gay, reported sharing the same sentiment.

    People who describe themselves as being LGBTQIA+ and of traditional racial or ethnic minority groups also reported more frequent negative workplace experiences.

    Finally, as Pride Month continues, the survey indicates that organizations should think hard about how they celebrate it.

    “Queer employees seek genuine, whole-hearted Pride Month efforts from their employers,” the report said, noting that while 57% of LGBTQIA+ employees report their company recognizes Pride Month in some way, 62% “think it’s worse to make a halfhearted Pride Month effort than do nothing at all.”

    What does a good Pride Month effort look like? Survey respondents said companies should put their money and public efforts where their words are: The most common recognition is a company-wide email, but what respondents said would be best is donations to LGBTQIA+ causes, with organizing volunteer activities and physical displays of banners and flags as close seconds.

    “Inclusive Insights: LGBTQIA+ and Work,” from The Harris Poll Thought Leadership and Futures Practice, is based on a survey that was conducted online within the United States by The Harris Poll between May 26 and June 1, 2023, among 1,110 LGBTQIA+ adults aged 18 and over. The body of research includes 309 respondents who identify as lesbian, 346 who identify as gay, 380 as bisexual, 94 as transgender, as well 79 who identify as non-binary. Moreover, this survey includes 382 who identify both as LGBTQIA+ and as BIPOC. The report is based on a sample of 696 respondents who are currently employed.

    To learn more about The Harris Poll Thought Leadership and Futures Practice and “LGBTQIA+ and Work,” read the study or subscribe to the newsletter.

    About The Harris Poll Thought Leadership and Futures Practice  

    Founded in 1956, The Harris Poll is one of the longest running surveys in the U.S. tracking public opinion, motivations, and social sentiments. Every year, we poll millions of people on the trends that are shaping our modern world. Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.

    Source: Harris Poll

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  • Americans’ Verdict: Many Would Prefer AI Judges to Humans, The Harris Poll Finds

    Americans’ Verdict: Many Would Prefer AI Judges to Humans, The Harris Poll Finds

    New data shows large majorities of Americans believe courts are highly biased, and nearly half would trust artificial intelligence to provide a more fair outcome.


    NEW YORK, May 3, 2023 (Newswire.com)
    –
    Justice is blind, as the saying goes, but nearly half of all Americans don’t believe that: If they were in court, they would prefer an artificial intelligence judge to a human judge. According to new research from The Harris Poll Thought Leadership and Futures Practice, eight in 10 Americans believe the court system is biased and provides unequal justice, and more than four in 10 believe an AI judge would be more likely to provide a fair sentence.

    The study’s findings are outlined in Harris Poll TL’s newsletter “The Next Big Think” and are based on a survey of 2,002 Americans conducted from March 31 to April 4, 2023, across representative samples of ethnic and generational demographics.  

    The study’s central finding is justice isn’t equal today, which has Americans looking for new alternatives. A strong majority of Americans – 79% of respondents – agree “Judicial courts don’t provide ‘equal justice to all’ even though they seek to be impartial in practice.” Six out of 10 respondents (58%) overall said they knew someone who had been treated unfairly in court – and reports of mistreatment escalate with Black (79%) and Hispanic (68%) respondents.

    Poll respondents also were asked about what groups were affected by courts’ biases. They said courts were biased in favor of 

    • The ultra-wealthy (55% of respondents)
    • Celebrities (54%)
    • Political leaders (48%)
    • Corporations (44%)
    • White people (37%)

    They said courts were biased against

    • People with prior offenses (49%) 
    • Undocumented immigrants (45%) 
    • Lower-income people (38%) 
    • Black people (35%) 
    • LGBTQIA people (35%) 

    Facing the inequality of the courts, Americans are curious about new avenues for change. In fact, four in 10 respondents (43%) say “I would prefer an AI judge rather than a human one in a potential court hearing.” And a majority of respondents who have been mistreated by the justice system (particularly Black and Hispanic people) would take a bet on an AI judge.  

    Even the experts at The Harris Poll did not expect those findings.  

    “We were surprised to learn over half of Americans think AI judges would be more equitable in sentencing, but when you take into consideration the doubts around the impartiality of our judicial system, it starts to add up,” said Libby Rodney, Chief Strategy Officer at The Harris Poll.

    A majority of all respondents agreed that AI could provide a variety of benefits, including: preventing long waits for court hearings (62%); countering human error and bias (60%); and providing more equitable sentences (59%).   

    However, Rodney cautioned that the perceived impartiality of AI is somewhat of an illusion: “It’s crucial to note AI is not necessarily neutral, as it reflects the values and biases of its creators. It’s essentially ‘people programming’ that codifies our belief systems into a machine that reflects our values back to us.”

    Regardless of the solution, bipartisan majorities believe the courts are in need of reform. Eight out of 10 agreed that “Our judicial system needs to fundamentally change in order to provide unbiased justice to all” — including 88% of Democrats and 72% of Republicans. And three-quarters (75%) agreed that “Rather than increasing freedom for all Americans, it feels like judicial courts are taking it away,” including strong majorities of Democrats (81%) and Republicans (70%).

    Rodney believes the lack of faith in U.S. courts we see in the data may be the result of a series of recent court decisions, from the U.S. Supreme Court’s overturning of Roe v. Wade last year to lower courts’ rulings on abortion access, transgender rights, and censorship issues. “The discontent directed at the Supreme Court could be spreading to the system as a whole,” she said. “While the possibilities for AI to alleviate some issues foster hope, people need to see more fundamental reform in order to repair the trust between the public and the judicial system.”

    To learn more about The Harris Poll Thought Leadership and Futures Practice and the survey on justice in the U.S. court system, visit their Substack newsletter, The Next Big Think. 

    About The Harris Poll Thought Leadership and Futures Practice 

    Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.

    Source: The Harris Poll

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  • theSkimm’s State of Women Report 2023: Facing Persistent Gender Inequities, Women Are Mobilizing to Rewrite Rules and Create Their Own Momentum

    theSkimm’s State of Women Report 2023: Facing Persistent Gender Inequities, Women Are Mobilizing to Rewrite Rules and Create Their Own Momentum

    New research conducted by The Harris Poll shows women see the need to create their own solutions for financial and emotional well-being.


    NEW YORK, March 22, 2023 (Newswire.com)
    –
    Women believe society expects too much from them while not respecting them enough – but are taking steps to change that. That is the central finding of research conducted by The Harris Poll Thought Leadership and Futures Practice on behalf of theSkimm’s new State of Women Report 2023. 

    Released during Women’s History Month, the report investigates and surfaces how women see the work they do, both in their careers and in the home, and how society perceives that work. The report addresses how brands need to do a better job at understanding the context of women’s lives, and demonstrates that while gaps persist, women are gaining influence and mobilizing to create their own futures.

    “Women are in crisis – but that’s not new or news – because that’s how it’s been for decades. theSkimm’s State of Women initiative is our proof point. Our goal is to highlight not just what hasn’t been working for women, but also – and more importantly – how the systems in place were never designed to support women in the first place,” said theSkimm’s co-founders and co-CEOs, Carly Zakin and Danielle Weisberg. 

    “We’re not going to sit back and continue to watch it happen,” they continued. “Instead, this initiative gives perspective on how the mindset of women has shifted. And as the go-to resource for millennial women, theSkimm is right there with her, offering her the information she needs to not just clear her plate but to redesign the systems to make sure she is seen, heard and valued in every aspect of her life.”

    The research, which is based on two studies and comprised 4,500 women, has been featured on the Today Show and reveals the harsh realities that women continue to face.

    • 74% say, “society treats women like second-class citizens” and the “deck is stacked against women.”
    • 79% say, “I am concerned with the social expectations around unpaid labor/mental load that women are responsible for.” 
    • 65% say, “new legislation and policies that are being passed do not advance women’s rights.”

    “Recognizing the burden on women and equity gaps is not enough; it’s time to take fundamental action steps to forge a more prosperous future together,” Libby Rodney, chief strategy officer at The Harris Poll Thought Leadership and Futures Practice, said. “The data tells us that women see a system working against their best interests, from healthcare to policy changes to support structures.”

    “However, women are not going quietly into the night,” Rodney said. According to the report, women across the U.S. are mobilizing, rewriting rules, and creating momentum around social change to flip inequities and build a better future together.

    Here are some of the highlights of how women are making or planning to make changes:

    • 89% are planning to redesign their lives the way they want to.
    • 87% have or want to create more sources of financial stability, with 60% adding a side hustle, shifting to a higher-earning career, or advocating for a promotion.
    • 65% (or 74% among Black women) have gotten involved, or plan to, in national politics.
    • 76% are more active, or want to get more involved, in their local community at schools, local politics, and small businesses.

    “Instead of resignation, they are exhibiting agency, and a willingness to make tough choices to secure their own futures,” Abbey Lunney, managing director at The Harris Poll Thought Leadership and Futures Practice, said. “This year alone, women have reached new highs around representation within Congress, the C-Suite, on boards, and as entrepreneurs. In the next seven years, women are projected to control up to $30 trillion in financial assets. And there is still a lot of work to do!”

    How can executives, policymakers, and employers offer women meaningful support and opportunity? By being more candid and offering practical and functional support, doubling down on long-term commitments, and putting the spotlight on women’s issues and women-owned businesses.

    “Women are fighting back to build a new and better future,” Rodney said. “Most women (83% in the report) want to lead the way by writing the next chapter of what it is like to be a woman in America.”

    “The study shows that we all need to be a part of redesigning the future together,” Lunney said. “Now is the time to listen to women and fight with them to get the changes that need to be made.”

    You can subscribe to the Daily Skimm newsletter for more information on the State of Women and to The Harris Poll Thought Leadership and Futures Practice newsletter, “The Next Big Think,” at TheNextBigThink.

    About theSkimm

    theSkimm is a digital media company dedicated to succinctly giving women the information they need to make confident decisions. We’ve made it our mission to help you live smarter.

    Every day we’re breaking down the news, trends, policies, and politics that impact women so that they can navigate their daily lives and futures – from managing their paychecks to casting their ballots – with confidence. We provide our dedicated audience of millions with reliable, non-partisan, information, informing and empowering them while fitting into their daily routines.

    Since disrupting the media landscape and defining a new category a decade ago, theSkimm has become a trusted source for its audience of millions by seamlessly integrating into their existing routines, fundamentally changing the way they consume news and make decisions. Today theSkimm ecosystem includes the Daily Skimm; the Daily Skimm: Weekend; Skimm Money and Skimm Your Life newsletters; the “9 to 5ish with theSkimm” podcast; theSkimm mobile app; and Skimm Studios, which creates innovative in-house video and audio content. theSkimm’s first book, How to Skimm Your Life, debuted at #1 on The New York Times Best Seller list. Through Skimm Impact, theSkimm’s purpose-driven platform, the company is proud to support get-out-the-vote efforts with Skimm Your Ballot, which has spurred over 2 million voting-related actions across the last three election cycles, and its #ShowUsYourLeave movement, creating transparency and change for Paid Family Leave in the U.S.

    About The Harris Poll

    The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.

    Source: The Harris Poll

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  • theSkimm’s State of Women Report 2023: Facing Persistent Gender Inequities, Women Are Mobilizing to Rewrite Rules and Create Their Own Momentum

    theSkimm’s State of Women Report 2023: Facing Persistent Gender Inequities, Women Are Mobilizing to Rewrite Rules and Create Their Own Momentum

    New research conducted by The Harris Poll shows women see the need to create their own solutions for financial and emotional well-being.


    NEW YORK, March 22, 2023 (Newswire.com)
    –
    Women believe society expects too much from them while not respecting them enough — but are taking steps to change that. That is the central finding of research conducted by The Harris Poll Thought Leadership and Futures Practice on behalf of theSkimm’s new State of Women Report 2023. 

    Released during Women’s History Month, the report investigates and surfaces how women see the work they do, both in their careers and in the home, and how society perceives that work. The report addresses how brands need to do a better job of understanding the context of women’s lives, and demonstrates that while gaps persist, women are gaining influence and mobilizing to create their own futures.

    The research, which is based on two studies and comprised 4,500 women, has been featured on the Today Show and reveals the harsh realities that women continue to face.

    •  74% say that “society treats women like second-class citizens” and the “deck is stacked against women.”
    • 79% say “I am concerned with the social expectations around unpaid labor/mental load that women are responsible for.” 
    • 65% say “new legislation and policies that are being passed do not advance women’s rights.”

    “Recognizing the burden on women and equity gaps is not enough; it’s time to take fundamental action steps to forge a more prosperous future together,” Libby Rodney, chief strategy officer at The Harris Poll Thought Leadership and Futures Practice, said. “The data tells us that women see a system working against their best interests, from health care to policy changes to support structures.

    “However, women are not going quietly into the night.” According to the report, women across the U.S. are mobilizing, rewriting rules, and creating momentum around social change to flip inequities and build a better future together.

    Here are some of the highlights of how women are making or planning to make changes:

    • 89% are planning to redesign their lives the way they want to.
    • 87% have or want to create more sources of financial stability, with 60% adding a side hustle, shifting to a higher-earning career or advocating for a promotion.
    • 65% (or 74% among Black women) have gotten involved, or plan to, in national politics.
    • 76% are more active, or want to get more involved, in their local community at schools, local politics, and small businesses.

    “Instead of resignation, they are exhibiting agency and a willingness to make tough choices to secure their own futures,” Abbey Lunney, managing director at The Harris Poll Thought Leadership and Futures Practice, said. “This year alone, women have reached new highs around representation within Congress, the C-Suite, on boards, and as entrepreneurs. In the next seven years, women are projected to control up to $30 trillion in financial assets. And there is still a lot of work to do.”

    How can executives, policymakers, and employers offer women meaningful support and opportunity? By being more candid and offering practical and functional support, doubling down on long-term commitments, and putting the spotlight on women’s issues and women-owned businesses.

    “Women are fighting back to build a new and better future,” Rodney said. “Most women (83% in the report) want to lead the way by writing the next chapter of what it is like to be a woman in America.”

    “The study shows that we all need to be a part of redesigning the future together,” Lunney said. “Now is the time to listen to women and fight with them to get the changes that need to be made.”

    You can subscribe to The Harris Poll Thought Leadership and Futures Practice newsletter “The Next Big Think” at TheNextBigThink.

    About The Harris Poll

    The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963, and is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. We work with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Our mission is to provide insights and guidance to help leaders make the best decisions possible. To learn more, please visit www.theharrispoll.com.

    Source: The Harris Poll

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  • New Harris Poll Survey Finds America’s Singles Are Happy, Fulfilled, and Seeking Dates, Not Mates

    New Harris Poll Survey Finds America’s Singles Are Happy, Fulfilled, and Seeking Dates, Not Mates

    New survey from Harris Poll Thought Leadership Practice finds most single people enjoy time and freedom for personal growth, friendships


    NEW YORK, February 13, 2023 (Newswire.com)
    –
    Rom-coms, Hallmark movies and even Valentine’s cards may need a rewrite: Most single people say they don’t need a mate for their life story to have a happy ending. That’s according to “Singles in America Survey,” the latest research from The Harris Poll, Thought Leadership Practice, released today.  

    Among other findings: Whether to expect a man to pick up the check on Valentine’s Day; what Americans have in common with penguins, dogs and cats; what singles prefer: cleaning toilets or going on online dates.

    The poll was conducted in late January 2023 using a nationally representative sample of 2,004 U.S. adults. Its central finding is that most single people actually like being single – they’re happy to be pursuing their own passions, they feel more in control of their finances, and they’re tired of society and media saying otherwise. 

    “Our perceptions of single Americans need to be reexamined,” says Libby Rodney, futurist and chief strategy officer at The Harris Poll. “We need to shift the dialogue from something society needs to fix, like in your standard rom-com, to something many people are finding fulfilling and are doing by choice.”

    Census data shows that roughly half of Americans are single. The Harris Poll research found that 56% of single respondents don’t want to change that status, saying that the statement “I am not looking for a relationship” best describes them. That result is strong across generations, selected by 35% of Gen Z and 30% of Boomer respondents. 

    Why do they feel that way? The Harris Poll survey suggests that singles are happier and more fulfilled. Nearly half of American singles (48%) agreed that “Singlehood is the most meaningful, authentic and fulfilling way of life.” And when asked for details, they provided many reasons why: 

    • Having more time to pursue my interests and passions (cited by 86% of singles)
    • Focusing more on my personal growth (84%)
    • Having more time and energy to devote to friendships (82%)
    • Not worrying about a partner’s debt or financial obligations (81%)
    • Having more time to grow and develop my career (79%)

    Single life fosters financial independence – but costs more

    Indeed, financial and career issues played a large role in singles’ preferences. American singles strongly agreed that flying solo helps them financially – but that government policies also hurt them. 

    Seven out of 10 (71%) singles agreed “being single taught me how to work with my money really well,” and nearly as many (68%) say that they “feel financially empowered and more in control by being single.” Six out of 10 (59%) say they don’t plan to ever merge their finances with a partner.

    However, people recognize that the single life can be more expensive – and they’re not happy about it. Strong majorities of singles “dislike paying more taxes than married couples” (74%) and “paying more for healthcare and social benefits than married couples” (68%). 

    And all Americans, single and in relationships, see that as a problem: Three-quarters (76%) recognize that it “can be more affordable to be in a relationship” because of cost-sharing and tax policies, and just as many (79%) say the government should “offer more tax breaks for single people.”

    That may be a sign of a growing realization by all Americans, both single and those in relationships, that the single life can be a rewarding one – and that single life gets a raw deal from the media. 

    • Eight in 10 Americans (79%) say “You don’t need to get married to have a happy and fulfilling life.”
    • Two-thirds (68%) say they believe “the stigma of being single is gradually diminishing.”
    • Two-thirds (68%) also say “I’m tired of media and advertising showing a false idealistic image that being in a relationship is the only way to live a happy life.” 

    Not only are most singles uninterested in finding a partner, they’re being more cost-conscious about dating, saying they’ve made or would be open to making changes due to rising inflation:

    • 69%: choosing an activity, like going for a hike, over going out for dinner or drinks
    • 55%: hosting a first date at home 
    • 50%: cutting back or eliminating gift-giving
    • 50%: filtering their potential dates to “only financially secure candidates”

    While 44% say they’ve tried or would be willing to go on a virtual date in order to reduce expenses, many singles would do almost anything other than an online date:

    • 44% of Gen Z “would rather clean the toilet than go another online date”
    • 30% of Gen Z “would rather walk across hot coals than go on another online date”
    • 22% of Millennials “would rather have their tooth pulled than go on another online date.”

    For Gen Z and Millennial singles wondering if they need to buy a gift for a Valentine’s Day date, the poll results offer guidance on how to tell if you’re in a relationship. For example, both groups say attending a party together is just dating, while attending a family holiday event is being in a relationship. 

    But the groups differ on the significance of “middle ground” activities: For Gen Z, meeting friends, parents, or posting a couple’s picture on social media is just dating – but to Millennials, all of those are relationship territory.   

    Preferred relationship style varies by generation

    Finally, the poll examines just what types of relationships singles may seek and found generational differences there as well. About half of all people see themselves as penguins – one mate for life. Roughly equal shares saw themselves as birds (19% want a partner but are free to explore) and dogs (16% want to experience as many partners as possible), while 11% saw themselves as cats, indifferent to partners, who may come and go.

    Some differences, as expected, appear age-related – two-thirds (66%) of Boomers choose “penguin” (one mate for life), compared to 40% of Gen Z. Others, though, are more surprising: One in five Gen Zs went with “cat” (indifferent, allow partners to come and go), almost twice as many as the other four groups (9% to 11%). And one in four Millennials (24%) prefers a dog’s life, wanting to experience as many partners as possible, far more often than the other groups (9% to 18%). 

    One possible reason: it’s just hard to find the right person. Nearly eight in 10 of all respondents said that “finding the right partner is harder than finding the right job.”

    Rodney says single people are showing us the need to rethink how society sees and values personal relationships.

    “It’s worth noting that being single isn’t void of anything,” she said. “There is a spectrum of deep and meaningful relationships single people are involved in, and it’s important to recognize the richness of their relationship choices.”

    To learn more about The Harris Poll for Thought Leadership and the Singles in America poll, visit this link. 

    About the Singles in America Survey

    This survey was conducted online within the U.S. by The Harris Poll from Jan. 20 to 22, 2023, among a nationally representative sample of 2,004 U.S. adults. This research includes 700 singles and 1,262 of those who are not, as well as 181 Gen Z (ages 18-25), 611 Millennials (ages 26-41), 522 Gen X (ages 42-57), and 655 Boomers (ages 58 and older).

    About Harris Poll Thought Leadership Practice

    Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.

    Source: The Harris Poll

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  • TikTok and Instagram Trends Reveal New Attitudes for Millennials and Gen Z

    TikTok and Instagram Trends Reveal New Attitudes for Millennials and Gen Z

    Study from Harris Poll Thought Leadership finds groups’ new opinions, uses of social media point to shift in values and future look of the internet.

    Press Release
    –

    Nov 29, 2022 07:00 EST


    NEW YORK, November 29, 2022 (Newswire.com)
    –
    Millennials and Gen Z go to TikTok – not for dance videos but for career planning. They look for their friends on Instagram – but don’t believe what they see. These new, little-known social media trends point to a fundamental shift in societal values, according to new data from The Harris Poll Thought Leadership Practice.

    The Harris Poll Thought Leadership Practice designs creative research for leading brands, allowing them to proactively address cultural trends. The new project examines changing societal values and how they play out in social media. 

    “If you think TikTok is just about viral dances, you’d be mistaken. Young people are turning to it for deeper purposes, like gathering information, building community, and cultivating equity,” said Abbey Lunney, co-founder of The Harris Poll Thought Leadership Practice. “We see a giant shift happening in social media away from surface-level likes, hyper-edited photos towards spaces for authenticity and discovery.”

    The group’s study identifies five shifts in social media, with a central theme of Gen Z and Millennials wanting something more real from these online interactions. They include: 

    • Gen Z Aren’t Looking for Friend Updates, They Are Leaning Into The Algorithm Gen Z doesn’t turn to social to see updates from their friends; instead, they turn to social to be informed, entertained and direct messages. For example, Gen Z says their feed is ‘filled mostly with personalized content that the platform thinks I’ll like’ (62%) and a majority agree that ‘algorithms have increased the content they like to consume and be entertained by’ (65%). This is in contrast to older people, like Boomers and Gen X, who a majority of their feeds consist of ‘updates from friends/people I follow’ (66%, 57% respectively).
    • TikTok is the new Google. For Gen Z, TikTok is the “center of gravity” when it comes to search and education. TikTok is the first platform Gen Z uses to search for culturally relevant content; TikTok (34%), beating YouTube (24%), Google (19%), and Instagram (17%). This is in contrast to older generations, including Millennials, where Google continues to be the first platform users turn towards (Boomers 57%, Gen X 47%, Millennials 40%).
    • TikTok is an Undercover Learning Engine: A majority of Gen Z reports regularly turning to TikTok to learn something (63%). And the things they are learning about surpass the social media standards of food, fashion, and music to include career planning (37%), small/local business (36%), politics (28%), social structures/DEI (27%) and even STEM categories (20%). And this is critical as 81% of Gen Z and Millennials say that ongoing education is core to their ability to create financial stability in their life.
    • Reality, not superficiality. Four out of five (80%) Gen Zers and Millennials believe most lifestyles on social media are fake or overly perfected, and almost three-quarters (73%) would like to see proof that people are living the way they claim on social media. Large shares of those generations want social media to validate information that is shared on its platforms (39%) and don’t want filtered images and content on social media (24%).
    • Social media isn’t just youth culture, it’s all culture. Among Americans of all ages, 85% say social media isn’t just for young people. Moreover, 78% of Gen Z and Millennials say they have learned a lot from content created by people older than them. And an amazing two-thirds (66%) of Gen Z and Millennials say they love watching videos of senior citizens.

    The Harris Poll Thought Leadership study also offers insight on the reasons behind these shifts in values. Pressure from those concerns, Lunney said, is creating “distinct generational values,” and for Gen Z and Millennials, that means ways to navigate the future: 

    • Learning as a source of stability. They believe ongoing education is central to their ability to have financial security. (Gen Z, 78%; Millennials, 82%; 41+ yrs old, 66%.)
    • Fluidity as a source of expression. More than three out of four (77%) say being able to express different versions of themselves is important. (Gen Z, 79%; Millennials, 77%; 41+ yrs old, 62%.)
    • Equity as a source of growth. They believe racial and gender equity helps individual, economic, and societal growth (Gen Z, 78%; Millennials, 82%)

    The desire to create and utilize these services, Lunney said, will drive the internet toward a more 3D and immersive environment – 74% of Gen Z and Millennials expect the future of art to be assisted and accelerated by artificial intelligence, and 67% are interested in using AI creative-based tools. 

    The result will be a change to everything from ads to immersive search to online personas and more. “Today’s stacked crises are creating movement toward changing generational values,” she said. “Today it’s rewiring social. Tomorrow, it’s redefining social.”

    To speak with experts or to learn more about The Harris Poll Thought Leadership Practice, visit https://theharrispoll.newswiremapsvc.com

    About Harris Poll Thought Leadership Practice

    Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.

    Source: The Harris Poll

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  • The Harris Poll Discusses ‘Quiet Quitting’ Becoming Businesses’ Greatest Fear and Management Challenge in New Podcast Episode

    The Harris Poll Discusses ‘Quiet Quitting’ Becoming Businesses’ Greatest Fear and Management Challenge in New Podcast Episode

    Libby Rodney and John Gerzema of The Harris Poll discuss the TikTok meme that became a mainstream trend in a recent episode of the podcast ‘America This Week’

    Press Release
    –


    updated: Sep 6, 2022


    NEW YORK, September 6, 2022 (Newswire.com)
    –
    The Quiet Quitting movement is both “business leaders’ biggest fear” and a challenge that they alone can solve, according to Libby Rodney, chief strategy officer at The Harris Poll Thought Leadership Practice. Rodney shared her thoughts on the trend in an August episode of the new podcast “America This Week,” co-hosted by Rodney and John Gerzema, CEO of The Harris Poll.

    During their conversation, Rodney and Gerzema explore the origins of the Quiet Quitting movement, which leaped from TikTok to international headlines in The New York Times, The Wall Street Journal and The Guardian. They explore who’s disengaging, and why, and delve into the rise of free agent employees who want more money from corporations at a time when those corporations are more likely to instigate hiring freezes and layoffs.

    Despite its name, Quiet Quitting doesn’t actually involve quitting, per se. “You’re not outright quitting your job, but you’re quitting the idea of going above and beyond,” said TikTok user Zaiad Khan. As described by BBC News, Quiet Quitting means “doing only what your job demands and nothing more. Quitting doing anything extra. You still show up for work, but stay strictly within the boundaries of your job requirements. So no more helping out with additional tasks or checking emails outside work hours.” 

    A new survey that Harris Poll conducted for Bloomberg News examines the factors that contribute to Quiet Quitting. The poll revealed that in general, the younger the worker, the more disillusioned they are with their jobs and the more likely they are to quit if employers implement return-to-office (RTO) policies and reduce hybrid or work-from-home (WFH) environments.

    Among the findings:

    Employers Hold the Reins: More than three-quarters (76%) of Gen Z employees believe employers have more leverage in the job market than employees, compared to 56% of all employees. 

    Young People Are Free Agents: Among working adults, 42% of Gen Z and 37% of Millennials have recently quit or switched jobs in the past two years; 48% of Gen Z and 49% of Millennials say they are likely to quit their job in the next year.

    Fearing the Worst: Among working adults, 57% of Gen Z and 42% of Millennials are worried that they are going to lose their job soon.

    Fight vs. Flight: Almost two-thirds (66%) of Millennials say they have stayed in their jobs because of economic fluctuations (e.g., rising inflation, decreasing stock market) compared to barely half (51%) of Gen Z.

    Bracing for RTO: Among remote/hybrid working adults, 57% of Millennials say they would quit if they were forced to work five days a week in the office. 

    Ready to Jump: Seven in 10 (71%) of Gen Z and more than two-thirds (68%) of Millennials say they are likely to try securing other job offers in order to get raises at their current jobs.

    Those signs of career unhappiness are behind the Quiet Quitting movement and are why employers are concerned about productivity. 

    “One thing to recognize is that this is most business leaders’ biggest fear,” Rodney said during the podcast. “This is exactly what they’re worried about and why they’re telling people to return to the office.

    “The second [thing], and the most important one, is the context of this. Before the pandemic, the employee engagement rates were really low. There was a massive burnout in workplace culture, and even the World Health Organization deemed it a critical thing that corporate workplaces had to solve. The pandemic just put fuel on that, and we all had to run and sprint through this time, and maybe now we’re in more of a marathon. It’s up to companies to get people excited to be working.”

    Rodney and Gerzema dig much deeper into the topic, offering more insight as well as statistics during their discussion of Quiet Quitting, which can be heard at

    https://podcasts.apple.com/us/podcast/america-this-week-from-the-harris-poll/id1626151653

    For additional information about the Harris Poll Thought Leadership Practice, visit:

    https://theharrispoll.newswiremap.com

    About Harris Poll Thought Leadership Practice

    Building on 50+ years of experience pulsing societal opinion, we design research that is credible, creative, and culturally relevant. Our practice drives thought leadership and unearths trends for today’s biggest brands. We are focused on helping our clients get ahead of what’s next.

    Media Contact

    Madeleine Moench
    madeleine@newswire.com

    Source: The Harris Poll

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