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Tag: Harley-Davidson

  • Trump says a Canadian ad misstated Ronald Reagan’s views on tariffs. Here are the facts and context

    WASHINGTON (AP) — President Donald Trump pulled out of trade talks with Canada Thursday night, furious over what he called a “fake’’ television ad from Ontario’s provincial government that quoted former U.S. President Ronald Reagan from 38 years ago criticizing tariffs — Trump’s favorite economic tool.

    The ad features audio excerpts from an April 25, 1987 radio address in which Reagan said: “Over the long run such trade barriers hurt every American worker and consumer.’’

    Trump attacked the ad on Truth Social Friday posting: “CANADA CHEATED AND GOT CAUGHT!!! They fraudulently took a big buy ad saying that Ronald Reagan did not like Tariffs, when actually he LOVED TARIFFS FOR OUR COUNTRY, AND ITS NATIONAL SECURITY.″

    The Ronald Reagan Presidential Foundation and Institute criticized the ad on X Thursday night posting that it “misrepresents the ‘Presidential Radio Address to the Nation on Free and Fair Trade’ dated April 25, 1987.”

    While Trump called the ad fake, Reagan’s words were real. But context is missing.

    Here’s a look at the facts:

    Reagan, who held office during a period of growing fear over Japan’s rising economic might, made the address a week after he himself had imposed tariffs on Japanese semiconductors; he was attempting to explain the decision, which seemed at odds with his reputation as a free trader.

    Reagan did not, in fact, love tariffs. He often criticized government policies – including protectionist measures such as tariffs – that interfered with free commerce and he spent much of 1987 radio address spelling out the case against tariffs.

    “High tariffs inevitably lead to retaliation by foreign countries and the triggering of fierce trade wars,’’ he said. “The result is more and more tariffs, higher and higher trade barriers, and less and less competition. So, soon, because of the prices made artificially high by tariffs that subsidize inefficiency and poor management, people stop buying. Then the worst happens: Markets shrink and collapse; businesses and industries shut down; and millions of people lose their jobs.’’

    But Reagan’s policies were more complicated than his rhetoric.

    In addition to taxing Japanese semiconductors, Reagan slapped levies on heavy motorcycles from Japan to protect Harley-Davidson. He also strong-armed Japanese automakers into accepting “voluntary’’ limitations on their exports to the United States, ultimately encouraging them to set up factories in the American Midwest and South.

    And he pressured other countries to push down the value of the currencies to help make American exports more competitive in world markets.

    Robert Lighthizer, a Reagan trade official who served as Trump’s top trade negotiator from 2017 through 2021, wrote in his 2023 memoir that “President Reagan distinguished between free trade in theory and free trade in practice.’’

    In 1988, an analyst at the libertarian Cato Institute even declared Reagan “ the most protectionist president since Herbert Hoover, the heavyweight champion of protectionists.’’

    Reagan, though, was no trade warrior. Discussing his semiconductor tariffs in the April 1987 radio address, he said that he was forced to impose them because the Japanese were not living up to a trade agreement and that “such tariffs or trade barriers and restrictions of any kind are steps that I am loath to take.’’

    Trump, on the other hand, has no such reticence. He argues that tariffs can protect American industry, draw manufacturing back to the United States and raise money for the Treasury. Since returning to the White House in January, he has slapped double-digit tariffs on almost every country on earth and targeted specific products including autos, steel and pharmaceuticals.

    The average effective U.S. tariff rate has risen from around 2.5% at the start of the 2025 to 18%, highest since 1934, according to the Budget Lab at Yale University.

    Trump’s enthusiastic use of import taxes — he has proudly called himself “Tariff Man’’ — has drawn a challenge from businesses and states charging that he overstepped his authority. The Constitution gives Congress the power to levy taxes, including tariffs, though lawmakers have gradually ceded considerable authority over trade policy to the White House. The Supreme Court is set to hear arguments in the case early next month.

    Trump claimed Thursday that the Canadian ad was intended “to interfere with the decision of the U.S. Supreme Court, and other courts.’’

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  • Members of Congress call on companies to retain DEI programs as court cases grind on

    Members of Congress call on companies to retain DEI programs as court cases grind on

    NEW YORK (AP) — A group of Democrats in Congress appealed to the largest U.S. companies Tuesday to hold onto their diversity, equity and inclusion programs, saying such efforts give everyone a fair chance at achieving the American dream.

    The 49 House members, led by U.S. Rep. Robert Garcia of California, shared their views in a letter emailed to the leaders of the Fortune 1000. The move follows several major corporations saying in recent months that they would end or curtail their DEI initiatives.

    “Inclusion is a core American value, and a great business practice,” the lawmakers wrote. “By embracing this value, you create safer and fairer workplaces without sacrificing quality or financial success.”

    A handful of U.S. companies, including Ford, Harley-Davidson, John Deere, Lowes and Molson Coors, dialed back their DEI initiatives over the summer. The retreats came in the wake of the U.S. Supreme Court outlawing affirmative action in college admissions and after conservative activists targeted the prominent American brands over their diversity policies and programs.

    DEI policies typically are intended as a counterweight to discriminatory practices. Critics argue that education, government and business programs which single out participants based on factors such as race, gender and sexual orientation are unfair and the same opportunities should be afforded to everyone.

    “They create toxic environments. They divide people,” Ilya Shapiro, director of constitutional studies at the Manhattan Institute, said of diversity, inclusion and equity initiatives.

    The opponents have had several legislative and legal victories, and dozens more cases are working their way through the courts.

    “These efforts to roll back rights are happening everywhere. They’re happening at the workplace. They’re happening in state legislatures,” Garcia told The Associated Press. “And it needs to stop. And we’ve got to push back and be vocal. We can’t just sit by and allow this to happen.”

    The lawmakers’ letter states that growing numbers of American consumers spend their money with businesses that champion inclusion and are unlikely to continue supporting companies that they see backing down on commitments to bring people together.

    “Continual progress towards more equal policies and benefits decreases the risk that anyone – employees and consumers – will experience discrimination, bias, and other threats to their safety and well-being,” the letter says.

    The letter comes on the heels of the U.S. Equal Employment Opportunity Commission announcing that it filed 110 lawsuits in the past year alleging that employers sexually harassed teenagers, discriminated against workers based on sexual orientation and gender identity, engaged in patterns of discrimination and violated the Pregnant Workers Fairness Act, among other violations.

    The lawsuits represent a small fraction of the complaints lodged with the EEOC. The agency received more than 81,000 charges of workplace discrimination in fiscal year 2023, which was a 10% increase over 2022, EEOC Chair Charlotte Burrows said.

    For every complaint, the EEOC notified the employer and launched an investigation. Many involved allegations of racial harassment or religious discrimination, Burrows said.

    “Most people don’t even report internally, much less to the federal government, when they experience discrimination, so unfortunately, it’s the tip of the iceberg,” Burrows told the AP.

    She and other commissioners strongly support diversity, equity, inclusion and accessibility programs “because it is in so many ways an antidote to the kinds of practices that lead us to have to go to court,” Burrows said.

    The Manhattan Institute’s Shapiro counters that DEI programs have little to do with civil rights law.

    “The pushback against it is not a pushback against anti-discrimination laws or anything that existed really before 10 years ago or so,” he said. “DEI is divisive. It views people and issues through lenses of identity, classifies people based on privilege hierarchies and intersectional matrices, and is antithetical to a productive working environment.”

    Meanwhile, lawsuits claiming reverse discrimination may be gaining momentum. The U.S. Supreme Court recently decided it would hear a lawsuit filed by Marlean Ames, who claims she was discriminated against in her job at the Ohio Department of Youth Services because she was straight.

    “It’s a case that people are expecting will open the courthouse doors to more reverse discrimination suits,” said Jason Schwartz, co-chairman of the labor & employment practice group at Gibson Dunn.

    Circuit courts have disagreed over whether to hold reverse discrimination cases to a higher standard. Some have ruled that if a person from a majority group brings a discrimination case, they have to show more evidence of discrimination than a person from a minority group who files a similar case.

    “The Supreme Court’s interest in that case signals some potential that they’re going to lower the bar,” Schwartz said. “We already see a really massive uptick in these reverse discrimination cases.”

    Groups such as the American Alliance for Equal Rights have pushed back on affirmative action policies at universities and diversity, equity and inclusion policies run by corporations.

    Recently, the Atlanta-based Fearless Fund had to shut down a grant contest for Black women business owners as part of a settlement with the American Alliance for Equal Rights, which argued that race-based programs should be open to everyone, regardless of race.

    “There’s been such an intense focus on all of the risk emanating from the anti-DEI side,” said David Glasgow, executive director of the Meltzer Center for Diversity, Inclusion, and Belonging at the NYU School of Law. “But I do worry sometimes that organizations may be over-correcting for that or worrying a little bit too much about that at the expense of the other side of the equation.”

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  • Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign

    Harley-Davidson is dropping diversity initiatives after right-wing anti-DEI campaign

    New York (CNN) — Tractor Supply Co. John Deere. Now Harley-Davidson.

    Harley-Davidson said Monday that it’s ending diversity and other progressive initiatives at the company. Harley-Davidson is the latest major American brand to backtrack from DEI policies it had supported in recent years.

    Harley-Davidson faced pressure online from Robby Starbuck, a conservative activist who has successfully taken on DEI policies at several American companies.

    “We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community,” the company wrote in a statement posted on X.

    The company added that “we have not operated a DEI function since April 2024, and we do not have a DEI function today. We do not have hiring quotas and we no longer have supplier diversity spend goals.”

    But the company said it would review all sponsorships and outside organizations the company affiliates with, and the company will establish a central clearinghouse for approvals of those relationships. It also suggested it would drop some sponsorships, including LGBTQ+ Pride festivals, saying the brand going forward would focus exclusively on growing the sport of motorcycling. Harley-Davidson, based in Milwaukee, had previously been a longtime corporate member of the Wisconsin LBGT Chamber of Commerce.

    The company also said it would end its relationship with the Human Rights Campaign, a leading LGBTQ+ advocacy group.

    “We remain committed to listening to all members of our community,” the company said in the statement.

    Starbuck first posted on social media about the company less than a month ago.

    “It’s time to expose Harley Davidson,” Starbuck first posted on July 23, listing around 20 examples of how the company has “gone totally woke.” Among them: Harley-Davidson sponsored a bootcamp for LGBTQ entrepreneurs, donated to United Way and wants to increase its workforce diversity as it tries to grow its base of motorcycle riders.

    Elon Musk and other right-wing leaders amplified Starbuck’s social media posts.

    Harley-Davidson declined to comment to CNN.

    Harley-Davidson joins Tractor Supply and John Deere to backtrack on policies following pressure campaigns led by Starbuck.

    Tractor Supply recently announced it was eliminating jobs and goals focused on diversity, equity and inclusion; withdrawing its carbon emission reduction goals; and ending sponsorships for LGBTQ+ Pride festivals and voting campaigns. John Deere announced it will no longer sponsor “social or cultural awareness” events and would audit all its training materials.

    On X Monday, Starbuck called it a “win for our movement” and hinted that he would target another company.

    Nathaniel Meyersohn and CNN

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  • Harley-Davidson is dropping DEI policies after pressure from diversity critics

    Harley-Davidson is dropping DEI policies after pressure from diversity critics

    Examining diversity within Republican Party


    Examining diversity within the Republican Party

    04:54

    Harley-Davidson on Monday said it is ditching some of its diversity, equity and inclusion (DEI) goals, a move that comes after it faced pressure from anti-diversity critics on social media. 

    The iconic motorcycle manufacturer follows John Deere & Co. and Tractor Supply, which both made similar decisions to scratch their diversity programs earlier this summer. 

    In a message posted to X, Milwaukee-based Harley-Davidson said it currently has no “DEI function” and has not operated such a program since April 2024. The company added that it has no hiring quotas and no longer has “supplier diversity spend goals” designed to spread the company’s spending out across businesses operated by people from diverse backgrounds. 

    Additionally, Harley-Davidson said it will no longer participate in Human Rights Campaign (HRC) scoring, and will strike any “socially motivated content” from its employee training materials. 

    “We are saddened by the negativity on social media over the last few weeks, designed to divide the Harley-Davidson community,” the company said in its announcement. Despite shelving some of its initiatives, Harley-Davidson said it believes “having both a broad employee and customer base is good for business and that ultimately everybody should experience the joy of riding a Harley-Davidson.”

    Conservative political commentator and filmmaker Robby Starbuck praised the announcement in a statement on X, calling it “another win for our movement.”

    Starbuck, a 35-year-old Cuban American, has told the Associated Press he stands against hiring decisions based on race, as well as DEI initiatives and policies that he believes weave allow social issues and politics into a company’s culture. 

    He first took aim at Harley-Davidson in July, writing on social media that the company has “gone totally woke.” 

    The decision illustrates the growing pressure on companies to shelve diversity, equity and inclusion (DEI) initiatives. Some conservative activists are questioning the efficacy and fairness of policies aimed at making organizations more diverse and inclusive.

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  • Introducing Post Malone x Harley-Davidson

    Introducing Post Malone x Harley-Davidson

    A while ago, I wrote about how Harley Davidson was taking the plunge into the luxury fashion world. That may have sounded a bit unorthodox or a shot in the dark but actually wasn’t a far cry from their reality. You see, those beloved trucker hats and Harley tees were taken into the magical hands of Louise Goldin and transformed into the epitome of high fashion.


    Now,
    H-D Collections is teaming up with rockstar Post Malone for a new collection that is true to both Posty and Harley’s roots. The entire collection is simple – with a black, white, and silver colorway that feels like the perfect mix of the two’s personalities. For Harley Davidson, you want to pay homage to the metals that are reminiscent of their motorcycles. For Post Malone, whose color scheme normally revolves around blacks and whites, it just makes sense.

    With a bit of a Western flare thrown in, this collab is all fun. Themes of “horse power” are prevalent with emblazoned leather gloves, and a badass horse-studded denim vest and pants set. Then there are the fun sweatshirts and tees sporting “Chrome Malone”, or just the Harley Logo with a silvery flamed flare.

    Post Malone x Harley Davison is H-D Collections’ way of establishing themselves as true forces in the luxury fashion world. They’re no longer on a trial run, and they’ve got Post Malone to prove it. It’s an exciting start to innovating the fashion world – one leather glove at a time.

    With items as low as $25, this collection is both affordable and fashion-forward. It’s a way to elevate any outfit just through a simple t-shirt.

    A separate t-shirt exclusive to
    Post Malone’s website is being sold alongside his new album, AUSTIN – out the same day as the collection! No matter how you look at it, this collaboration is a win for both Post Malone and Harley-Davidson. It stays true to their classic styles, melding rocker-moto style into one cohesive line.

    Jai Phillips

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  • Goodbye Trucker Hats: Harley-Davidson Is Entering High Fashion

    Goodbye Trucker Hats: Harley-Davidson Is Entering High Fashion

    The luxury retail market is no stranger to brands stepping out of their comfort zones and into the world of fashion. Think: Hermes switching from saddles to purses, Louis Vuitton pivoting from luggage to fashion, and more recently, Tiffany & Co. collaborating with Nike. And yes, sometimes it can work perfectly (LV)…but sometimes, it fails (Tiffany).


    It’s the age-old question: should we branch out as a brand and sell our souls to the runway…or should we stick to what we know? For most brands, the answer is it’s worth a shot. And for Harley-Davidson, fashion isn’t as much of a stretch as you’d think.

    You know the Harley logo, and you’ve seen the massive storefronts that apparently don’t just sell two-wheelers. You see, those ubiquitous trucker hats and baby tees embossed with that recognizable orange logo already make the motorcycle company a ton of cash. They did $270 million in clothing sales alone in 2022.

    So it’s no surprise that they’re scaling up from logo trucker hats to make a real play at entering the fashion world. They even tapped former Yeezy co-creator Louise Goldin as Harley’s first-ever creative director to lead the way. Goldin’s genius aided the infamous Kanye “Ye” West in creating his siganture monochromatic streetwear that has been endlessly iterated by brands everywhere.

    And now, Goldin will try her hand at appealing to a younger, trendier market with Harley-Davidson’s fashion moment. That’s right…they aren’t looking to reel in more 40-50-year-old predominantly male customers. It’s about a real shot at the fashion world, on runways and at Fashion Weeks everywhere.

    The new wave of Harley-Davidson, titled “H-D Collections,” will feature elevated takes on the classic Harley look. Graphic tees, sleeker designs, and subtle logos are wrapped into a blend of chic streetwear and functional workwear. With Goldin’s expertise, the brand isn’t straying too far from themselves, while still leaping away from the gimmicky t-shirts with eagles on the front.

    H-D Collections

    Harley Davidson

    And of course, there’s leather. It wouldn’t be a biker’s dream line if there weren’t a splash of black leather jackets and moto pants. The collection includes H-D Originals, which delves more into the graphic tee-side of Harley’s iconic look. It’ll also feature an authorized vintage program for the nostalgic Harley fan.

    Another collection under the new Harley Davidson is Bar & Shield, which is Goldin’s most expensive line for the brand. Prices range from $95 t-shirts all the way up to $1,500 for those iconic leather jackets.

    Goldin is known for using unique fabrics that aren’t mass produced by other brands quite yet. This makes her visions perfect for the new world of Harley-Davidson, especially because she was drawn to the engineering behind it all. Their values are similar, if for different reasons: Goldin sees the beauty in engineering fabrics…Harley sees the beauty in engineering bikes.

    With an already solid foothold in the clothing world, it’s easy to see how Harley could go the wrong direction. Too many scorned traditionalist HD fans who feel isolated from the newer, younger crowd that Harley is trying to draw in. The “if it ain’t broke, don’t fix it” mentality.

    However, this could be the start of a new dynasty under Goldin’s reign. Goldin, a fashion nepo-baby in her own right who has worked with big names like Donatella Versace herself, whose collections have been worn by Rihanna and Katy Perry…pairing with the traditional motorbike giant Harley-Davidson can only mean big things for the brand.

    Whereas the Nike x Tiffany collaboration failed to commemorate the brand’s roots; Harley-Davidson’s entrance into the fashion community remains classic, yet progressive.

    Jai Phillips

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  • Cheap? Maybe. But These Stocks Have Been Dead Money for Decades

    Cheap? Maybe. But These Stocks Have Been Dead Money for Decades

    Cheesecake Factory appears to be “running the same play,” wrote J.P. Morgan analyst John Ivankoe in a recent restaurant industry outlook. I don’t think he meant it as a compliment—the stock, he noted, trades where it did in 2004, adjusted for splits.

    Why the long stall-out? My first thought was that maybe hitting the mall for a hypercaloric sit-down meal off a menu the size of a Gutenberg Bible has fallen out of favor over the years. But no: Sales have bounced back and then some from the Covid pandemic, with plenty of takeout business and dessert orders. The average


    Cheesecake Factory


    (ticker: CAKE) restaurant does more than $10 million in yearly sales, or twice as much as an Olive Garden.

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  • Young Entrepreneur Develops Clever Business Model to Enrich Customers’ Lives With Vehicle Giveaways

    Young Entrepreneur Develops Clever Business Model to Enrich Customers’ Lives With Vehicle Giveaways

    Built USA gave away a brand new Harley-Davidson® Street Glide Special® and $30,000 cash to one lucky winner from North Dakota.

    Press Release


    Apr 21, 2022

    Built USA, LLC is an established e-commerce giveaway and apparel company founded by Neal Spiegel in 2018. Built USA, LLC specializes in life-changing vehicle giveaways. Neal and Built USA are proud to have sponsored 18 unique giveaways over the last four years.

    Some of Built USA’s Giveaways include brand new motorcycles and thousands of dollars in cash. Neal and Built USA have given away a variety of motorcycles over the years, including several Harley-Davidson® Street Glide Specials®, a Softail Slim®, Road King Special®, an Eagle Eye Road Glide®, a Sportster S® and even an Indian® Scout Bobber®.

    After several giveaways and years of research, Neal Spiegel found the new Street Glide Special to be a highly sought giveaway prize. This formidable machine is a comfortable and pleasurable motorcycle for riders with all levels of experience.

    The new Harley-Davidson® Street Glide Special® includes a variety of great updated features. The rubber-mounted and counter-balanced Milwaukee-Eight® 114 engine pushes out 100 HP and 119 lbs-ft of torque. The Special cuts through traffic aggressively with little effort by the rider.

    The Street Glide Special® includes Reflex™ Linked Brembo® Brakes with Standard ABS. Neal always adds the optional Reflex Defensive Rider System or RDRS on the Giveaway bikes. “RDRS Safety Enhancements are technologies developed by Harley-Davidson® and designed to make motorcycling more intuitive,” said VP of Marketing Theo Keetell. “Our intent is to assist riders of every skill level in an unanticipated moment when electronic intervention may react more quickly, and with more precision than our own reflexes can react. A situation that activates an RDRS™ Safety Enhancement may be rare, but if it occurs, this technology may be invaluable.”

    The 2021 Specials come equipped with the high-performance Ventilator™ air cleaner and a washable filter element. The new design of the low-profile engine guard and lowered rear suspension give the new Street Glide Special® an aggressive, slammed stance. The Boom!™ Box GTS Infotainment System is Bluetooth capable and integrates Apple CarPlay and Android Audio. The low stretched saddlebags, Prodigy wheels, Harley-Davidson®-branded Dunlops and bright white Daymaker™ LED headlamp give these bikes a unique and appealing appearance. Fill up the six-gallon fuel tank, turn on your 25-watt, 5.25-inch speakers, set the cruise control and chase the horizon. 

    Neal Spiegel and Built USA have given away 11 motorcycles, four Custom Jeeps®, a Corvette® Z51 and nearly a million dollars in cash. Contact Neal and Built USA, LLC at info@BuiltUSA.com.

    Source: Built USA

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  • Motorcycle Run Set to Honor Maxton Soviak, a Berlin Heights Native Killed in Recent Kabul Attack

    Motorcycle Run Set to Honor Maxton Soviak, a Berlin Heights Native Killed in Recent Kabul Attack

    The ride is sponsored by Youngstown Harley-Davidson and will raise money for the Maxton Soviak Memorial Fund.

    Press Release



    updated: Sep 16, 2021

    A memorial motorcycle run will be held in Youngstown on Sunday, September 19, to honor Maxton Soviak, one of the 13 soldiers killed in action in the recent Afghanistan attacks. The memorial ride, sponsored by Youngstown Harley-Davidson, will raise awareness of and funds for the newly established Maxton Soviak Memorial Fund, which will pay tribute to Soviak’s contributions and sacrifices.

    Soviak was a Berlin Heights native who enlisted in the United States Navy following his high school graduation in 2017. For the past four years, he proudly served his country as a Navy Corpsman. Soviak never said no to a new adventure and had an undying love for his family, friends, and country. He never met a stranger and made friends all over the world while enlisted in the Navy.

    A trust fund has been set up to honor Soviak’s memory, with contributions supporting his family during this difficult time. The September 19 ride will show appreciation for Soviak’s and his family’s sacrifices and honor his memory.

    The Maxton Soviak Memorial Bike Run will start at Youngstown Harley-Davidson, located at 5700 Patriot Blvd. Registration will open on-site at 9 a.m., with the ride beginning at 12 p.m. The Biker Brewhouse will provide breakfast to all riders. Registration is $20 per bike and $10 per additional rider. A 50/50 drawing will also be available at the event. All proceeds from the event will go directly to the Maxton Soviak Memorial Fund.

    “We invite all local bikers to come down to Youngstown Harley-Davidson to show support for our servicemen and women killed in the recent Kabul attacks and especially to honor the memory of one of Ohio’s own, Maxton Soviak,” said Tom Orlando, General Sales Manager of Youngstown Harley-Davidson. “While there truly is no action we can do to fully repay Maxton and his family for their sacrifice, we hope this event will offer some small show of support and comfort for the family and let them know they are not alone. We’re anticipating a large crowd, so come early to show your support for the family and contribute to this important fund.”

    To learn more about Maxton Soviak’s life, visit https://bit.ly/3956VBY. To learn more about Youngstown Harley-Davidson and the Maxton Soviak Memorial Bike run, visit https://bit.ly/2YZ7wU3.

    About Youngstown Harley-Davidson

    Since 2007, Youngstown Harley-Davidson has been the motorcycle mecca of America. Its six-acre compound offers an exciting array of experiences for bikers and is known as Harley-Davidson Bike Town. From bike sales and service to a motorcycle riding academy and on-site dining, Youngstown Harley-Davidson is the premier location in the country for bikers to visit and feel welcome. To learn more, visit https://youngstownharleydavidson.com/.

    # # #

    For more information about the Maxton Soviak Memorial Bike Run or media inquiries, please contact Jacquelyn Repomonto at jrepomonto@ytownhd.com.

    Source: Youngstown Harley-Davidson

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  • Thousands Will Attend Hops & Harley – Berthoud, CO – Honoring Tiny One-Eyed Chihuahua

    Thousands Will Attend Hops & Harley – Berthoud, CO – Honoring Tiny One-Eyed Chihuahua

    Celebrating dogs and craft beer, the 7th Annual Hops & Harley festival expects to draw thousands of guests to Berthoud, Colorado from around the country. This dog-friendly, family event supports “Harley’s Dream” and will feature live music, craft beer, food trucks, dog agility course, vendors, and adult/kids activities to raise puppy mill awareness.

    Press Release



    updated: Jun 9, 2019

    ​​​Berthoud-based nonprofit Harley’s Dream and City Star Brewing will host the 7th Annual Hops & Harley Festival on June 15 at Fickel Park in downtown Berthoud, Colorado from 11 a.m. until 6 p.m. Top sponsors for 2019 Hops & Harley are NomNomNow, Mile High Harley-DavidsonLamar and Petcardia Veterinary Cardiology

    The free community event will feature live music by Joe Kuckla and Irons in the Fire and By The Lee, City Star Brewing on tap, Spirit Hound Distillers cocktails, Shoes and Brews 5K Dog JogHogs for Hops and Harley motorcycle ride to the event, food trucks, vendors and kids activities to raise puppy mill awareness. This year’s Woof and Wags Village will feature a dog agility course open to the public by Trust Your Dog Training, dog obedience class demo and mini training sessions with Double K Canine Training, Fluff and Buff Bar courtesy Dog Bath and Beyond. Visit Fun and Games Village to find yard games, photo booth, balloon twisting, interactive activities with Wildfire Community Arts and Berthoud Local, face painting, rocks painting, and a 2pm House of Joy Kids Show. In 2018 Hops & Harley attracted well over 3,000 people from across the US and raised more than $25,000.

    100% of the proceeds from Hops & Harley will benefit Colorado-based nonprofit organization, Harley’s Dream, which was established in 2016 to create awareness and educate the public about the commercial dog breeding industry, also known as puppy mills. This event was created in honor of Harley, a tiny Chihuahua who was known as the “Little Dog with a Big Dream.” Harley’s life was truly a rags to riches story. After spending 10 years in a small cage he was freed and found a loving home where he began his triumphant journey. Harley’s efforts as a ‘spokes-dog’ against puppy mills earned him the top honor as American Humane’s “Hero Dog of the Year.” Harley had been on The Today Show, HuffpostLIVE, Hallmark Channel’s Home and Family Show and numerous news segments. He also had the opportunity to testify during a congressional caucus on Capitol Hill in Washington, DC. Sadly, Harley passed away on March 20, 2016, but his legacy lives on … he inspired so many people to do great things, and he continues to be the voice for the hundreds of thousands of dogs suffering in puppy mills today.

    Learn more about Hops and Harley at www.hopsandharley.com
    Learn more about Harley’s Dream at www.harleysdream.org

    Source: Harley’s Dream

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