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Tag: Hamburglar

  • Has Everyone Gone Croc Crazy

    Has Everyone Gone Croc Crazy

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    From the shoes everyone loved to hate to now the Insta darling of brands – Crocs are again having a moment

    When they first appeared, the reviews were scathing, and yet, people bought them.  Popping up on thousands of feet, jokes were everywhere and a site called I Hate Crocs was started.  But sales continued to climb.  While being a sneaker head is fashion thing, social media asks has everyone gone Croc crazy?

    When Crocs debuted in 2002, there was nothing like the Danish clog meets boating shoes  meets rubber foam material – and people hated them. They defied the mainstream fashion styles of the early 2000s like the Vans or Converse canvas sneakers. Skaters, surfers, and musicians were setting a tone which the floatable shoe was not part. Seen as low brow and ugly, high fashion and wanna-be fashionista sshunned them. Early on, they launched the “Ugly Can Be Beautiful” campaign, the first national advertising campaign for the Crocs brand. Since then, sales have done well.

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    Now the shoe and online world are colliding with opinions around Croc’s latest moves. Bringing out a former, beloved McDonaldland member, McDonalds is having its Grimace moment. McDonald’s characters, specifically Grimace, had a resurgence in popularity when the purple icon celebrated his birthday in June. The brand released a purple milkshake as part of the celebratory Grimace Birthday Meal. People couldn’t get enough of the purple sweetness and couldn’t quite figure out exactly what is Grimace. Now the purple “thing” is becoming a Croc!

    But wait, there is more, McDonald’s has rolled out a mini array of characters of Birdie, Hamburglar, and a classic McDonald’s style.

    McDonald’s is hoping lightening strikes twice with a limited series of shoes.

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    Earlier this summer, the company suprised everyone with a pair cowboy boots.  Not just for water or gardening, these boots are made to adventure! Each pair is designed with a signature Crocskin texture, metallic disco desert embroidery details and an actual spinning spur on the back, which can be removed for practical use.  Only a limited amount of the cowboy boots were made and fashion and music sites had a field day with them.

    Love ’em or hate ’em – Crocs are hear to stay.

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    Anthony Washington

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  • McDonald’s Hamburglar Comes Out of Hiding to Promote Changes to Burgers | Entrepreneur

    McDonald’s Hamburglar Comes Out of Hiding to Promote Changes to Burgers | Entrepreneur

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    The Hamburglar is back to his thieving ways.

    After years on the lamb, the iconic mascot has been resurrected by McDonald’s to promote some big changes the fast food giant is making to its Big Mac, McDouble, and Classic Cheeseburger, Double Cheeseburger, and Hamburger.

    Soon, McDonald’s will offer softer toasted buns, melted cheese, caramelized white onions, and more Big Mac sauce.

    The company has already experimented with the changes in Australia, Canada, and Belgium.

    “We found that small changes, like tweaking our process to get hotter, meltier cheese and adjusting our grill settings for a better sear, added up to a big difference in making our burgers more flavorful than ever,” said Chef Chad Schafer, Senior Director of Culinary Innovation, McDonald’s USA, who’s division cooked up the menu modifications.

    Related: Chipotle Is Crying Fowl at Sweetgreen for Stealing Its Name

    Hamburglar ad campaign

    McDonald’s decided to bring the Hamburglar out of hiding to promote its new ad campaign. Two new commercials will feature the masked bandit wearing his trademark cape and prison pinstripes.

    In the spots, the Hamburglar is shown staking out a local McDonald’s, where he spots refreshed versions of the burgers. He then drops down into the restaurant and steals a tray of burgers.

    “What better way to show just how good they are than to turn the most notorious burger thief loose in our marketing campaign as he tries to get his hands on our best burgers ever,” said Tariq Hassan, McDonald’s USA chief marketing and customer experience officer, said in a statement.

    McDonald’s menu move comes amidst a restructuring in the company. Earlier this year, McDonald’s laid off hundreds of employees in its corporate offices, cutting pay and benefits for others, and closed field offices.

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    Jonathan Small

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