ReportWire

Tag: h-d collections

  • Introducing Post Malone x Harley-Davidson

    Introducing Post Malone x Harley-Davidson

    [ad_1]

    A while ago, I wrote about how Harley Davidson was taking the plunge into the luxury fashion world. That may have sounded a bit unorthodox or a shot in the dark but actually wasn’t a far cry from their reality. You see, those beloved trucker hats and Harley tees were taken into the magical hands of Louise Goldin and transformed into the epitome of high fashion.

    Now,
    H-D Collections is teaming up with rockstar Post Malone for a new collection that is true to both Posty and Harley’s roots. The entire collection is simple – with a black, white, and silver colorway that feels like the perfect mix of the two’s personalities. For Harley Davidson, you want to pay homage to the metals that are reminiscent of their motorcycles. For Post Malone, whose color scheme normally revolves around blacks and whites, it just makes sense.

    With a bit of a Western flare thrown in, this collab is all fun. Themes of “horse power” are prevalent with emblazoned leather gloves, and a badass horse-studded denim vest and pants set. Then there are the fun sweatshirts and tees sporting “Chrome Malone”, or just the Harley Logo with a silvery flamed flare.

    Post Malone x Harley Davison is H-D Collections’ way of establishing themselves as true forces in the luxury fashion world. They’re no longer on a trial run, and they’ve got Post Malone to prove it. It’s an exciting start to innovating the fashion world – one leather glove at a time.

    With items as low as $25, this collection is both affordable and fashion-forward. It’s a way to elevate any outfit just through a simple t-shirt.

    A separate t-shirt exclusive to
    Post Malone’s website is being sold alongside his new album, AUSTIN – out the same day as the collection! No matter how you look at it, this collaboration is a win for both Post Malone and Harley-Davidson. It stays true to their classic styles, melding rocker-moto style into one cohesive line.

    [ad_2]

    Jai Phillips

    Source link

  • Goodbye Trucker Hats: Harley-Davidson Is Entering High Fashion

    Goodbye Trucker Hats: Harley-Davidson Is Entering High Fashion

    [ad_1]

    The luxury retail market is no stranger to brands stepping out of their comfort zones and into the world of fashion. Think: Hermes switching from saddles to purses, Louis Vuitton pivoting from luggage to fashion, and more recently, Tiffany & Co. collaborating with Nike. And yes, sometimes it can work perfectly (LV)…but sometimes, it fails (Tiffany).

    It’s the age-old question: should we branch out as a brand and sell our souls to the runway…or should we stick to what we know? For most brands, the answer is it’s worth a shot. And for Harley-Davidson, fashion isn’t as much of a stretch as you’d think.

    You know the Harley logo, and you’ve seen the massive storefronts that apparently don’t just sell two-wheelers. You see, those ubiquitous trucker hats and baby tees embossed with that recognizable orange logo already make the motorcycle company a ton of cash. They did $270 million in clothing sales alone in 2022.

    So it’s no surprise that they’re scaling up from logo trucker hats to make a real play at entering the fashion world. They even tapped former Yeezy co-creator Louise Goldin as Harley’s first-ever creative director to lead the way. Goldin’s genius aided the infamous Kanye “Ye” West in creating his siganture monochromatic streetwear that has been endlessly iterated by brands everywhere.

    And now, Goldin will try her hand at appealing to a younger, trendier market with Harley-Davidson’s fashion moment. That’s right…they aren’t looking to reel in more 40-50-year-old predominantly male customers. It’s about a real shot at the fashion world, on runways and at Fashion Weeks everywhere.

    The new wave of Harley-Davidson, titled “H-D Collections,” will feature elevated takes on the classic Harley look. Graphic tees, sleeker designs, and subtle logos are wrapped into a blend of chic streetwear and functional workwear. With Goldin’s expertise, the brand isn’t straying too far from themselves, while still leaping away from the gimmicky t-shirts with eagles on the front.

    H-D Collections

    Harley Davidson

    And of course, there’s leather. It wouldn’t be a biker’s dream line if there weren’t a splash of black leather jackets and moto pants. The collection includes H-D Originals, which delves more into the graphic tee-side of Harley’s iconic look. It’ll also feature an authorized vintage program for the nostalgic Harley fan.

    Another collection under the new Harley Davidson is Bar & Shield, which is Goldin’s most expensive line for the brand. Prices range from $95 t-shirts all the way up to $1,500 for those iconic leather jackets.

    Goldin is known for using unique fabrics that aren’t mass produced by other brands quite yet. This makes her visions perfect for the new world of Harley-Davidson, especially because she was drawn to the engineering behind it all. Their values are similar, if for different reasons: Goldin sees the beauty in engineering fabrics…Harley sees the beauty in engineering bikes.

    With an already solid foothold in the clothing world, it’s easy to see how Harley could go the wrong direction. Too many scorned traditionalist HD fans who feel isolated from the newer, younger crowd that Harley is trying to draw in. The “if it ain’t broke, don’t fix it” mentality.

    However, this could be the start of a new dynasty under Goldin’s reign. Goldin, a fashion nepo-baby in her own right who has worked with big names like Donatella Versace herself, whose collections have been worn by Rihanna and Katy Perry…pairing with the traditional motorbike giant Harley-Davidson can only mean big things for the brand.

    Whereas the Nike x Tiffany collaboration failed to commemorate the brand’s roots; Harley-Davidson’s entrance into the fashion community remains classic, yet progressive.

    [ad_2]

    Jai Phillips

    Source link