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Tag: Guy Fieri

  • VEGAS MYTHS RE-BUSTED: Celebrity Chefs Work in Their Own Restaurants – Casino.org

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    Posted on: September 26, 2025, 07:21h. 

    Last updated on: September 25, 2025, 09:51h.

    EDITOR’S NOTE: “Vegas Myths Busted” publishes every Monday, with a bonus Flashback Friday edition. Today’s entry in our ongoing series originally ran on June 17, 2024.

    It’s not too difficult to figure out who started the myth that celebrity chefs work in their own restaurants. According to an old menu at Gordon Ramsay Pub & Grill at Caesars Palace: “If you think the guy sitting at the end of the bar looks a lot like Gordon, well, it just might be.”

    Celebrity chef Gordon Ramsay poses for a photo in a restaurant in which he has never cooked, Gordon Ramsay Hell’s Kitchen at Caesars Palace. (Image: vistlasvegas.com)
    Ramsay poses for his contractually required photos at the grand opening of his first Hell’s Kitchen in January 2018. (Image: Brenton Ho/KabikPhotoGroup.com)

    Booking the Cooks

    Caesars Entertainment wants you to think you can meet or see Ramsay by dining at one of the six Las Vegas restaurants they operate for him — so much so that the casino company requires him to visit each one at least once a year, for at least 24 consecutive hours.

    During each visit, Ramsay is contractually obligated to allow himself to be photographed as though his being there is a perfectly normal occurrence and not just a requirement for him to earn his $340K annual name-licensing fee per restaurant, along with 5%-6% of Caesars’ gross profits from it.

    This suggests what we all kind of know intuitively — that once someone earns millions from TV shows and passive licensing deals, they don’t want to have to cook your Crispy Skin Salmon over a hot stove after you arrive famished from seeing Mat Franco’s 7 p.m. show at the LINQ.

    Celebrity chefs may sometimes help design the menus at their Las Vegas restaurants — that’s both may and sometimes. But they never cook in them. Doing so may actually be illegal if they don’t possess a Nevada health card.

    Instead, they rely on their hotel partners’ food and beverage departments to manage the restaurants.

    Ramsay cooks in a scene for his long-running “Hell’s Kitchen” Fox-TV reality series, which is always shot on soundstages, never in his restaurants. Seasons 23 and 24, now filming at the Foxwoods in Connecticut, is set on a soundstage at the casino resort, not in the Hell’s Kitchen there. (Image: Fox-TV)

    How We Know For Sure

    We only know about Caesars’ deal with Ramsay because it was among the financial relationships exposed by the Wall Street Journal during the company’s 2016 bankruptcy proceedings.

    We assume that Caesars, and other casino companies, have similar deals with Guy Fieri, José Andrés, Guy Savoy, Giada De Laurentis, Michael Mina, and David Chang, though those deals have never been made public.

    The only time celebrity chefs can be counted on to be at their restaurants is for their grand openings.

    Unfortunately, that’s one of the only times you can’t be because those are invite-only affairs open exclusively to celebrities and other casino VIPs.

    Look for “Vegas Myths Busted” every Monday on Casino.org. Visit VegasMythsBusted.com to read previously busted Vegas myths. Got a suggestion for a Vegas myth that needs busting? Email corey@casino.org.

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    Corey Levitan

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  • Guy Fieri and Circle K collaborate to bring Flavortown to South Dakota

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    Guy Fieri, the celebrity chef and restaurateur, is teaming up with Circle K, the national convenience store chain, to bring a little bit of Flavortown to South Dakota.

    The partnership will bring 11 exclusive Flavortown-inspired menu items to participating Circle K and Holiday locations in 10 states, including South Dakota.

    “Our customers are looking for more from their convenience store experience, and we’re answering that call by partnering with Guy Fieri to bring his iconic Flavortown creations to Circle K,” Gary Brant, vice president of North American food service at Circle K, said in a news release.

    The new menu items include a range of different options for breakfast, lunch and dinner – and don’t forget the snacks.

    “Flavortown is as much a lifestyle as it is a place, so when it comes to great food and flavor, it’s all about finding it wherever you are,” said Fieri, the longtime host of Food Network’s “Diners, Drive-Ins and Dives” and self-styled “Mayor of Flavortown.”

    Related: Get a peek inside the new Sioux Falls One Stop, so big it could be its own ‘small city’

    What are the new Flavortown menu items available at Circle K?

    Here’s what you can expect to find on Circle K’s new Flavortown menu:

    • Denver omelet on a cheddar bun sandwich

    • Chicken royale with swiss and jalapeno

    • Mac n’ cheese burger with jalapeno American cheese

    • Sweet heat fried chicken and waffle sandwich

    • All-American-inspired breakfast burrito

    • Roasted poblano chicken flavor roll

    Where else will the new Flavortown menu be available?

    In addition to South Dakota, the menu will be offered at participating Circle K and Holiday stores in Alaska, Idaho, Michigan, Minnesota, Montana, North Dakota, Washington, Wisconsin and Wyoming.

    This article originally appeared on Sioux Falls Argus Leader: Guy Fiery, Circle K team up to bring Flavortown items to South Dakota

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  • Fieri in Phoenix: Triple D features Phoenix restaurants and Guy stops by

    Fieri in Phoenix: Triple D features Phoenix restaurants and Guy stops by

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    In the latest episode of “Diners, Drive-Ins and Dives,” celebrity chef and Food Network star Guy Fieri is once again rolling through Phoenix. While most episodes feature restaurants in multiple different cities, the upcoming show focuses on the Valley…

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    Tirion Boan

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  • Guy Fieri’s Chicken Guy! restaurant in Winter Park faces eviction over unpaid rent

    Guy Fieri’s Chicken Guy! restaurant in Winter Park faces eviction over unpaid rent

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    Photo via Chicken Guy!/Facebook

    Celebrity chef and Food Network icon Guy Fieri’s restaurant Chicken Guy! is facing eviction over unpaid rent at its Winter Park location, according to court records.

    According to records, the restaurant is accused of breaching its contract and owing its landlord $38,507.72 in overdue rent, interest and late fees. A three-day notice was issued Feb. 15 ordering Chicken Guy! to pay rent or give up possession of the premises. The landlord issued the same notice again March 4, before filing an eviction notice in Orange County court.

    Chicken Guy! opened in Winter Park at 818 S. Orlando Ave. in 2021, joining the only other Central Florida location in Disney Springs. The two other Florida locations are in Miami and Wesley Chapel.

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    Chloe Greenberg

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  • Guy Fieri’s Flavortown Fest in Columbus Has Been Canceled

    Guy Fieri’s Flavortown Fest in Columbus Has Been Canceled

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    Courtesy of Audrey Adair/Irvin Public Relations

    What has two thumbs and will see you some other time?

    Denizens of Flavortown will no doubt be sad to learn that Guy Fieri’s planned Flavortown Fest in Columbus in June has been nixed.

    The two-day food and music extravaganza was set to feature headliners Greta Van Fleet and Kane Brown in the town where Fieri was born along with eats from the Food Network star’s favorite Columbus-area Triple-D restaurants.

    “Due to unforeseen circumstances, Guy Fieri’s Flavortown Fest, initially planned for June 1-2 in Columbus, Oh, has been canceled,” a statement from organizers read. “Thank you to all our Flavortown Fest fans for understanding and your support along this journey.”

    And what a quick journey it was — with the lineup announced in January.

    Refunds are being issued to all ticket holders.

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    Vince Grzegorek

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  • Guy Fieri Says His Sons May Not Inherit His Fortune | Entrepreneur

    Guy Fieri Says His Sons May Not Inherit His Fortune | Entrepreneur

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    Celebrity chef Guy Fieri may have a net worth of $70 million, but that doesn’t mean his two sons will feast on his fortune after he dies.

    In an interview with Fox News, the Food Network’s highest-paid star and the man behind the Flavortown empire said that he told his sons, Hunter and Ryder, they would have to work hard for the money.

    “I’ve told them the same thing my dad told me. My dad says, ‘When I die, you can expect that I’m going to die broke, and you’re going to be paying for the funeral.’ And I told my boys, ‘None of this that we’ve been…that I’ve been building are you going to get unless you come and take it from me,’” Fiery said.

    Related: An Hermès Heir Wants to Give Half His $12 Billion Fortune to His Gardener—and Lawyers Are Going Nuts

    Instilling a strong work ethic

    Fieri’s comments may seem harsh, but they reinforce his firm belief in a strong work ethic. Nothing ever came easy to Fieri, and he expects the same for his kids. Before Fieri won “Food Network Star” in 2006, he worked for a car parts manufacturer. He catapulted to fame with shows like “Diners, Drive-Ins and Dives” due to his tireless pursuit of culinary perfection. The hair helped, too.

    While some might assume that the children of a TV star would have an easy path laid out for them, Fieri has set a high bar for his children, expecting them to pursue higher education fervently. Instead of giving his 16-year-old son, Ryder, a fancy sports car for his birthday, he gave him the family minivan.

    “I refuse to let him buy a car until he spends one year with no tickets, no accidents, driving the minivan,” Fieri told People.

    The tough love approach seems to be resonating. His oldest son, Hunter, 27, has a contract with Food Network, is a top salesman for the family wine brand, and is advancing towards his master’s degree at the University of Nevada (where his dad went).

    As for Ryder, he appreciates his father’s passion but wishes he’d turn down the heat a little.

    “My youngest son, Ryder, is a senior in high school getting ready to graduate, or you know, going to graduate in the spring,” Fieri said. “And he’s like, ‘Dad, this is so unfair. I haven’t even gone to college yet, and you’re already pushing that I’ve got to get an MBA? Can I just get through college?’”

    Related: Gift Deed Or Will: What Is the Best Way To Pass On Your Assets To Your Beloved?

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    Jonathan Small

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  • Guy Fieri Refuses To Give His Sons A Free Ride – 'Same Thing My Dad Told Me…'

    Guy Fieri Refuses To Give His Sons A Free Ride – 'Same Thing My Dad Told Me…'

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    Opinion

    Source: Screenshot TODAY YouTube, People YouTube

    Guy Fieri is one of the biggest stars on the Food Network, with Parade alleging that he has a net worth of about $70 million, but that doesn’t mean that he’s giving his sons a free ride in life. In fact, he’s doing just the opposite, as he’s trying to raise his boys with the kind of work ethics that his own father gave him in his youth.

    Fieri Raising His Sons To Work Hard

    “I’ve told them the same thing my dad told me,” Fieri told Fox News. “My dad says, ‘When I die, you can expect that I’m going to die broke, and you’re going to be paying for the funeral.’”

    “And I told my boys, none of this that we’ve been … that I’ve been building are you going to get unless you come and take it from me,” he added.

    Fieri and his wife Lori have been married since 1995, and they are the parents of two sons: Hunter and Ryder. They are also raising their nephew Jules, who they took in after the 2011 death of Fieri’s sister Morgan, who died of a metazoic melanoma.

    Related: Marie Osmond Reveals Why She Won’t Be Leaving Her 8 Children Any Money

    Fieri’s Teenager Fights Back

    While Hunter and Jules are both adults who are out of the house and launching their own careers, the 17 year-old Ryder recently took issue with his dad’s rules about hard work.

    “My youngest son, Ryder, is a senior in high school getting ready to graduate, or you know, going to graduate in the spring,” Fieri explained. “And he’s like, ‘Dad this is so unfair. I haven’t even gone to college yet, and you’re already pushing that I’ve got to get an MBA? Can I just get through college?’”

    “Shaq said it best,” Fieri continued.”Shaq said it about his kids one time. He says, ‘If you want any of this cheese, you’ve got to give me two degrees.’ Well, my two degrees mean, you know, postgraduate. So they’re on their way.”

    Fieri’s 27 year-old son Hunter has already signed his own contract with the Food Network. He’s currently working on his master’s degree, and he is the top salesman for Hunt & Ryde, the family wine brand.

    “I think the kid’s going to explode,” Fieri proudly said of his son.

    Related: Carrie Underwood Issues Warning To Parents About Allowing Kids To Watch ‘Too Much TV’

    Fieri Gives Sons Old Family Cars

    Fieri is known for being a car aficionado, so fans would likely assume that he bought his sons fancy and expensive cars when they turned 16, but that’s not the route that he chose to go.

    “All the kids got to drive a family car when they first got their license until they earned their money,” Fieri said. “And so Hunter and Jules drove my dad’s old green pickup truck.” 

    When Ryder turned 16, Fieri gathered the teenager and his friends for what the young man assumed would be the big reveal of a snazzy new car.

    “Held the key up, and I go. Here you go, son. Smiling ear to ear, pushes the button and the alarm goes off on my parent’s 1994 champagne Chrysler minivan,” Fieri recalled. “Because I bought my mom a new car that day, and they took their van from them. And he’s like, ‘no way. No way. I’m not driving the minivan.’” 

    “I said, ‘Ride your bike. I don’t care. You need a car to drive. The minivan is available,’” Fieri added. “Took him about a week. He softened up and then. Then he loved the minivan. He was the coolest guy cruising that.”

    It’s clear that unlike the vast majority of wealthy folks in the entertainment world, Fieri is actually raising his boys to be hard-working young men who will be able to actually get themselves far in life. In the end, they are lucky to have a no-nonsense father like Guy Fieri behind them!

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    James Conrad

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  • Florence Pugh Embraces Her Inner Donkey Sauce

    Florence Pugh Embraces Her Inner Donkey Sauce

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    Flavortown, as we all well know, is less an actual place, more a way of life. We just didn’t know that fashion icon, actor, and all-around delight Florence Pugh was a citizen.

    Pugh showed off her funkalicious side Thursday on her Instagram story, captioning a photo of herself and her freshly watched bleach-blonde buzzcut, “Sometimes when I get out the shower I look like Guy Fieri and I love it.”

    On the next slide, she continued her homage to the Diners, Drive-Ins and Dives host, though she couldn’t help letting her affinity for goofy puns shine.

    “Just saying, could be the new mayor of flavour town,” she captioned another shot of her spiky ‘do, accessorized with some admittedly Fieri-esque black-and-gold cateye sunglasses. “Or should I say…’Flo’ver town.”

    Pugh recently shared that she shaved her head as a way to control her image, saying, “Vanity is gone.” In its place? Maybe Fieri’s signature condiment, Donkey Sauce. There is no beauty standard, only Donkey Sauce.

    With the confidence of an incumbent who has successfully lobbied every power player in Flavortown and knows he has the next mayoral election on lock, Fieri himself shared his young doppelganger’s image on his own Instagram story Friday, captioning it, “You’re crushin’ it.”

    The whole thing is, as they (Fieri, “they” is Fieri) say, off the chain.

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    Kase Wickman

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  • Guy Fieri Is Hosting a Free Music Festival Experience With Diplo – EDM.com

    Guy Fieri Is Hosting a Free Music Festival Experience With Diplo – EDM.com

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    Diners, drive-ins and… music festivals?

    Guy Fieri, the Emmy Award-winning restauranteur and spike-haired host of Diners, Drive-Ins and Dives, is hosting a mashup of culinary arts and music festivals no one could’ve seen coming.

    Fieri has announced Guy’s Flavortown Tailgate, a Super Bowl game day experience in Phoenix. Equal parts food festival and music festival, it’s the largest free culinary event in football history, according to Forbes.

    Fieri, a longtime country music fan with ties to California’s Stagecoach Festival, has lassoed in a headlining performance from Diplo, the Grammy-winning DJ who famously moonlights as a country artist. The two have been friends since as early as 2019, when they ripped shots at the SoCal festival for Diplo’s “So Long” music video.

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    Jason Heffler

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  • Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

    Guy Fieri is Bringing Flavortown to Life: Introducing Guy’s Flavortown Tailgate Presented by Cash App Big Game Sunday | Feb. 12, 2023, Glendale, Arizona

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    ● An Interactive Food & Music Festival Featuring DIPLO and LOCASH With Performances Powered by Stagecoach
    ● Taking Place Directly Adjacent to State Farm Stadium Leading Into Kickoff, the Family-Friendly Event Will Welcome 10,000 Local and Visiting Fans for the Ultimate Tailgate Experience
    ● Fans Can Register for Free Tickets Powered by TickPick OR Purchase VIP Tickets Now


    PHOENIX, January 25, 2023 (Newswire.com)
    –
    America’s favorite food personality and restaurateur is bringing Flavortown to Phoenix in partnership with Medium Rare. Guy Fieri’s Flavortown Tailgate presented by Cash App will pop up stadium-side on gameday, hosting the largest culinary event in town leading up to the championship kickoff. 

    Part food festival, part music festival, Guy’s personally curated event will feature restaurant pop-ups, A Taste of Phoenix, tons of bars, a lot of tailgate fun, plus superstar musical performances from DIPLO and LOCASH. Best of all, the event is free, courtesy of TickPick, and family-friendly. Guy will invite the city of Phoenix and traveling football fans alike to join him outside of the Big Game on Sunday, Feb. 12, from 11:30 a.m.-4:30 p.m. MT for the tastiest event of the weekend. Registration for free General Admission Tickets powered by TickPick is now open. VIP Tickets and WYNN VIP Tables offer fans an elevated Flavortown experience and can be purchased now: www.GuysFlavortownTailgate.com. An exclusive offering across the entire festival, Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout.

    Guy Fieri’s Flavortown Tailgate is poised to be one the world’s leading culinary experiences popping up each year at Big Game Weekend. This year, the event will take place at an unprecedented festival location directly adjacent to State Farm Stadium (9191 Cardinals Way). Expecting up to 10,000 guests, Guy’s culinary offering will include 10+ restaurant pop-ups, exclusive Guy Fieri-curated concepts, A Taste of Phoenix highlighting local restaurants, The Sprouts Butcher Shop, Guy’s Trashcan Nachos presented by Cash App, and so much more. To view the entire culinary lineup, please visit www.GuysFlavortownTailgate.com.

    “Flavortown is coming to Arizona for the big game. Everything you’d want in a music festival and a food festival combined to create the ultimate tailgate for 10,000. Killer food, plenty of drinks, Diplo, LOCASH … it doesn’t get much better than that. Let’s go!” Fieri says.  

    Guy Fieri’s Flavortown VIP Clubhouse is the ultimate way for fans to enjoy Flavortown — VIP tickets offer free food and beverage curated by Guy, front-row views of the mainstage, and more. In addition, Guy is teaming up with Wynn Nightlife to bring the ultimate Las Vegas-style VIP experience to Guy’s Flavortown Tailgate. The Wynn VIP Table Deck will offer bottle-service tables with the very best views of the mainstage, Guy’s banging food delivered directly to your table, and A+ hospitality. This year, fans can also purchase access to the TickPick VIP Lounge within the VIP Mezzanine. The TickPick VIP Lounge will offer shared-table tickets with bottle service, an expedited entrance, TickPick swag and more.

    With musical performances powered by Stagecoach, California’s Country Music Festival will curate the mainstage sounds featuring a special country set from Thomas Wesley presents: Diplo and LOCASH. Born Thomas Wesley Pentz, Diplo is one of the most dynamic forces in music today. He is legend on his own; a member of the now iconic Major Lazer, which most recently released Music Is The Weapon, its first album in five years; one-third of LSD, the psychedelic supergroup with Sia and Labrinth, whose debut album has been streamed over three billion times; and half of Silk City with Mark Ronson, whose Platinum-certified “Electricity” with Dua Lipa topped charts worldwide and won a Grammy Award for Best Dance Recording. The 10-time Grammy-nominated artist has worked closely with artists including Beyoncé, The Weeknd, Madonna and Bad Bunny; continues to helm his own long-running label Mad Decent; and tours the world over. In 2020, Diplo debuted his first country album, Thomas Wesley Chapter 1: Snake Oil — now certified Gold — and performed at Stagecoach. Joining Diplo is country music’s iconic duo LOCASH. Formerly known as LoCash Cowboys, LOCASH is an American country music duo consisting of vocalists Chris Lucas and Preston Brust. The duo has released three studio albums, charted three songs on the Billboard Hot Country Songs and 13 songs on the Country Airplay chart. The two-time CMT Music Award winners have continued to make history as a vocal duo with hits including “I Love This Life” and “One Big Country Song.”

    Cash App is proud to present the first-ever rendition of Guy’s Flavortown Tailgate. As a brand dedicated to encouraging consumers to do more with their money, Cash App will continue to give back to its users at the Tailgate. Cash App Card holders will receive 25% off their food and beverage purchases at all Tailgate locations when using their Cash App Card at checkout. Furthermore, Tailgate fans that have used their Cash App Card at the tailgate will be able to redeem a free order of Guy’s Trashcan Nachos presented by Cash App by simply showing their receipt. Adjacent to the Guy’s Trashcan Nacho stand, Cash App will incorporate an oversized activation offering attendees comfortable seating, game-day face paint to help cheer on their favorite team, and complementary must-haves like sunscreen, koozies and more.  

    Sprouts Farmers Market, Phoenix’s famed healthy grocer, is scoring a touchdown with its very own on-site Sprouts Butcher Shop. Featuring 100% Grass-fed Angus Steaks, pasture-raised in the U.S., this on-site butcher shop will satisfy the hunger of meat lovers everywhere. With a local southwest-curated menu, fans will be able to stop by the Sprouts Butcher Shop to sample some of Sprouts’ delectable bites that include 100% grass-fed angus beef in carne asada tacos with Sprouts creamy smoked serrano taco sauce. For fans in the Phoenix area, stop by Sprouts today for the chance to win guaranteed tickets to the Tailgate AND a meet-and-greet with the mayor of Flavortown himself. Visit sprouts.com/flavortown to learn more.

    It’s Tax Season! H&R Block, the company that is redefining the tax preparation industry, is enabling Guy’s Flavortown Tailgate fans to celebrate the tax season all Big Game weekend long. At the Tailgate, H&R Block invites guests to participate in the H&R Block Football Toss, featuring custom giveaways and more, where fans can test their football skills — right next to the Big Game stadium. Starting today, H&R Block, football, and food fans everywhere can apply for the chance to win airfare for two and VIP access to Guy’s Flavortown Tailgate to meet Guy Fieri, pick up signed swag, and taste the greatest tailgate treats of all time. To learn more, visit guysflavortowntailgate.com/hrblock.

    For those looking for a boost of Essential Energy during Big Game Weekend, CELSIUS’ premium, better-for-you energy drink will be on-hand. As the official energy drink of Guy’s Flavortown Tailgate, CELSIUS will be integrated across the entire event for all guests to enjoy. CELSIUS will also produce a football-themed lounge featuring its all-new Lemon Lime flavor, seating, photo moments, and more. 

    Going to the Big Game? Buy no-fee game tickets on TickPick to get HELLAVA Savings and guarantee yourself a FREE General Admission ticket to Guy’s Flavortown Tailgate. TickPick, the original no-fee ticket site that guarantees the best prices on tickets to live events and the official ticket partner of Guy’s Flavortown Tailgate, is the brand powering FREE access to Big Game Weekend’s largest culinary event ever. To learn more about this exclusive offer, visit www.TickPick.com.

    Rémy Martin: Since 1724, the House of Rémy Martin has produced premium spirits that consistently appeal to the world’s most discerning connoisseurs. During Big Game Weekend, Rémy Martin will debut its first national advertisement during the first quarter of the Big Game — highlighting how teamwork and the pursuit of excellence drive us forward through a never-before-seen lens for the brand.

    As a proud partner of the first-ever Guy’s Flavortown Tailgate, Arizona IV Medics is excited to offer on-site treatments by licensed medical professionals to guests at the tailgate. Our services, including IVs and B12 shots, help keep fans feeling their best during Big Game Weekend. To learn more about our mobile IV therapy services, please visit our website at www.azivmedics.com.

    KickStand Cocktails, the only canned cocktail dedicated to spice, is bringing the heat to Flavortown. Featuring custom KickStand bars on-site, fans will have the opportunity to experience KickStand’s four CRUSHABLE™ flavors — Roasted Jalapeño Cucumber, Smashed Raspberry Serrano, Charred Pineapple Poblano and Torched Peach Chipotle, ranging from mild, medium and hot.

    The incredible VIZIO Bus is making its next stop in Flavortown. Fully equipped with VIZIO’s newest TVs and sound bars, and a sneak peek at VIZIO’s latest big announcement, guests can visit the bus to cool down, capture content in an amazing setting, and enjoy the innovation of VIZIO. If you can’t make it to Flavortown, check out the Fork & Flight Channel on VIZIO’s WatchFree+ streaming service for around-the-clock shows and features for foodies. 

    Santo Tequila, certified additive-free and made from the finest 100% Blue Weber Agave from the highlands of Jalisco, Mexico, is proud to feature its signature spirit at Guy’s Flavortown Tailgate. Founded by Sammy Hagar and Guy Fieri himself, this premium tequila will be served in three different award-winning expressions on-site at the Tailgate: Blanco, Reposado and Mezquila — a one-of-a kind mezcal/tequila blend.

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    About Guy’s Flavortown Tailgate

    The inaugural Guy’s Flavortown Tailgate kicks off Big Game Weekend 2023 at an unprecedented location within kicking distance of the championship game. Part food, part music festival, the free and family-friendly event was designed to celebrate the local flavors of the host city and is poised to be the largest tailgating event in history. Hosted by America’s favorite restaurateur, New York Times Best Selling Author, Emmy Award-winning TV host, and one of the most influential culinary stars to date, the one-of-a-kind event is open to 10,000 locals and football fans visiting for the Big Game. Guy’s Flavortown Tailgate is produced in partnership with Medium Rare. Guy’s lauded production company Knuckle Sandwich and Medium Rare previously produced Guy’s Restaurant Reboot, a virtual live-stream benefiting the hospitality industry during the early months of the COVID-19 pandemic in 2020.

    About Medium Rare 

    Lauded events, experiential, and management company, Medium Rare works at the intersection of Sports & Entertainment, partnering with well-known athletes and brands to create iconic media properties, including Shaquille O’Neal’s Fun House, Daymond John’s Black Entrepreneurs Day, Guy Fieri’s Restaurant Reboot, The Sports Illustrated Awards, Rob Gronkowski’s Gronk Beach, and more. Creating and executing iconic IP and events that draw in millions of views and fans from around the world, Medium Rare also reaps industry accolades. Recognized with six Webby Awards, Medium Rare founders Joe Silberzweig and Adam Richman are Forbes 30 Under 30 alumni and have graced the Pollstar Next Gen and Variety New Leaders lists in 2020 and 2021, respectively. Industry innovators, the team has overseen successful launches and NFT campaigns for groups including The Golden State Warriors and the Preakness Stakes, shattering sales records in each category. The group’s world-class production is balanced by its growing management division, overseeing careers, tours, and partnership deals for some of the most celebrated artists and athletes, including Gordo (formerly DJ Carnage), DJ Diesel aka SHAQ and Rob Gronkowski. For more info, visit www.Medium-Rare.com.

    About Stagecoach

    Stagecoach, produced by Goldenvoice and now in its 15th year, is the world’s premier country music festival. The three-day event held at the Empire Polo Club in Indio, California, features a staggering mix of the genre’s biggest stars and its hottest rising acts. Named “Best Country Festival” by Billboard, Stagecoach is the bucket-list country music festival for both artists and fans alike. Past headliners have included Garth Brooks, Kenny Chesney, Eric Church, Miranda Lambert, Tim McGraw, and Carrie Underwood, alongside many others. Additional activations on-site have included fan-favorite Guy Fieri’s Stagecoach Smokehouse, Compton Cowboys, Nikki Lane’s exclusive Stage Stop Marketplace and the Honky Tonk Dance Hall. Tickets and more information can be found at stagecoachfestival.com.

    Source: Guy Feiri’s Flavortown Tailgate

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