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  • Don’t isolate China, Brussels tells EU capitals

    Don’t isolate China, Brussels tells EU capitals

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    BRUSSELS — The EU’s high command is calling on European governments to keep talking to China amid deepening tensions between Washington and Beijing. 

    The European Union’s diplomatic arm wants member countries to “be prepared” for a potentially critical escalation in the crisis over Taiwan, warning that a military conflict would upend the vital supply of microchips to Europe. 

    But while there’s a need to reduce risks to Europe, it may not seal itself off from China, according to an internal document drafted by the European External Action Service and seen by POLITICO. 

    The document, which will be discussed by the bloc’s foreign ministers at a gathering in Stockholm on Friday, comes at a crucial time for the EU as it navigates an increasingly complex relationship with China. The U.S. is doubling down on its hawkish stance toward Beijing, while European leaders have not yet agreed on a unified approach. 

    The paper triggered immediate backlash from some of Europe’s more hawkish governments. “With all possible alarm lights flashing, we seem to prefer hitting a snooze button again,” one senior EU diplomat said on condition of anonymity in order to discuss sensitive issues.

    In the document, prepared by the EU executive’s diplomatic officials, the bloc’s 27 member countries are urged to seize “a window of opportunity” to reduce the risk of China’s growing influence over economic and security matters. 

    A chance remains for Europe to speak directly to President Xi Jinping’s government, the paper says. “China and Europe cannot become more foreign to each other. Otherwise there is a risk that misunderstandings will grow and spread to other areas,” according to the draft. 

    “Systemic rivalry may feature in almost all areas of engagement. But this must not deter the EU from maintaining open channels of communication and seeking constructive cooperation with China […] Such cooperation can serve to break through a growing self-induced isolation of the Chinese leadership but most importantly should advance the EU’s core interests,” the paper continued.

    Friday’s debate at an informal meeting of foreign ministers in Sweden will fire the starting gun on a discussion over the EU’s relationship with China that is expected to dominate policymaking in the coming months, with a more comprehensive debate expected at an EU leaders’ summit in Brussels this June. 

    De-risking Beijing

    The paper calls on member countries to speed up plans for “de-risking” and reducing overdependence on China. 

    “De-risking can ensure predictability and transparency in our economic and trade relations, while promoting a secure, rules-based approach,” the paper says. 

    The call for de-risking comes as Beijing appears increasingly impatient with the narrative that it poses a threat to the West. Chinese Foreign Minister Qin Gang, speaking in Berlin this week, criticized European politicians for attempting to “get rid of China” in the name of de-risking. 

    The paper also tackles the politically sensitive issue of Taiwan, with ministers due to discuss this issue as well on Friday. French President Emmanuel Macron told POLITICO in an interview last month that Europe should avoid getting dragged into a confrontation between China and the U.S. over the self-governing island, which Beijing claims as its own. 

    On Taiwan, the paper says: “The EU is […] adamant that any unilateral change of the status quo and use of force could have massive economic, political and security consequences, at global level, especially considering Taiwan’s primary role as supplier of the most advanced semiconductors.” 

    The document continues: “The EU needs to be prepared for scenarios in which tensions increase significantly. The risk of escalation in the Taiwan Strait clearly shows the necessity to work with partners to deter the erosion of the status quo in the interest of all.”

    Some 90 percent of advanced semiconductors imported into the EU come from Taiwan, according to the bloc’s own estimates.

    Taiwan’s semiconductor giant TSMC has been under pressure to relocate some of its manufacturing capabilities, but so far it has only moved in the direction of Taiwan’s two presumed security providers — the U.S. and Japan.  

    On Ukraine, the EU is not impressed with China’s latest diplomatic show, marked by President Xi Jinping’s belated first call with his Ukrainian counterpart Volodymyr Zelenskyy.

    “China’s ’12-point position paper on the Ukraine Crisis’ […] confirms its firmly pro-Russian stance,” the document said. “Direct dialogue between China and Ukraine would be the best opportunity for China to contribute to a fair political settlement,” it continued.

    EU member countries should keep warning Beijing to refrain from supporting Russia, including by circumventing sanctions, the same paper added.

    The paper also casts gloom on the outlook for China’s domestic development, saying the Asian superpower “is likely to face unprecedented economic and political challenges internally” due to the deceleration of economic growth and demographic change. 

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    Stuart Lau , Jacopo Barigazzi and Suzanne Lynch

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  • 7 Reasons Why Everyone Needs a Business Coach | Entrepreneur

    7 Reasons Why Everyone Needs a Business Coach | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    I’ve been singing the praises of business coaches for a long time because I’ve seen the direct impact they can have on personal development and business growth. In fact, I’ve had the same coach for 12 years and cannot overstate the value this relationship has added to my journey as an entrepreneur and CEO.

    If you own a business but are on the fence about getting a business coach, keep reading. Here are seven reasons I feel a coach is crucial for every entrepreneur.

    1. A good business coach helps inform your strategy

    As your company’s founder, you clearly have some experience, either in your industry, your role or both. But no matter how much experience you have, you can benefit from more. Since there’s a limit to how many businesses we can create, grow and exit in a single lifetime, the best way to gain another lifetime of experience is to draw on someone else’s.

    When you choose a business coach who either has firsthand experience doing what you’re trying to do or has empowered others to succeed on the same path you’re on, you’ll get insider access to their knowledge and strategic guidance.

    Related: How Hiring a Business Coach Will Transform Your Entrepreneurial Journey

    2. They help you identify your strengths and weaknesses

    The best business coaches see you for who you really are, both in the areas where you shine and the areas where you need extra help. They’ll work with you to create a plan to double down on your strongest traits and to find ways not to let the weakest ones encumber you.

    For example, maybe you’re a visionary who dreams about product enhancements and big-picture trajectories. You’ll be well served to have a partner who knows how to get in the weeds of daily management and tactical execution so you can actually bring your ideas to life. A seasoned business coach will be able to recognize the need for such synergy and advise you to hire someone who will complement your skill set in the most beneficial way possible.

    Related: 4 Reasons Why Every Entrepreneur Should Have a Business Coach

    3. Business coaches fill a unique and necessary role

    One of the most important criteria when choosing a coach is to choose someone with no financial stake in the business. They also shouldn’t be related to you or have a vested interest in the business for any reason. This keeps your coach unbiased and working solely for the company’s good, which is a refreshing — and essential — need in a growing organization.

    If you’re only surrounded by family members who love you, friends who cheer you on and employees who are largely “yes people” because you hold the power of their paycheck, you need someone with an authoritative, insightful and neutral voice.

    4. They’re not afraid to challenge you

    Along the same lines as the point above, a business coach can and should regularly challenge you. Even if it feels more harmonious to work with people who share your vision and are on board with your plans, it’s helpful to have someone in the role of constructive dissenter.

    This doesn’t mean they’re a constant contrarian, but it does mean they apply a critical lens to every major decision you make. If it’s unclear why you’re going in a certain direction or they see danger ahead, they’ll challenge you on your choices. This might not be what you want, but I can attest that it’s often what you need.

    Related: If You Haven’t Hired a Business Coach, You’re Holding Yourself Back

    5. A business coach is prepared to hold you accountable

    You might be a solopreneur or in a partnership. Either way, who makes sure you hold up your end of the bargain when it comes to your duties in the business? For many entrepreneurs, the answer is no one. You’re just doing your best to survive in the sea of responsibilities you find yourself in every day. Of course, some tasks will get pushed to the back burner, which is ok if you’re not deprioritizing the things that matter.

    A business coach is likely the only person who will feel comfortable speaking up if you’re not following through on your commitments. Even if you are, they can check in to ensure you have what you need to be successful and have a sounding board if necessary. Accountability is huge, and a business coach is the best way for entrepreneurs to ensure they have it.

    Related: 9 Qualities You Need to Look for in a Business Coach

    6. They’ll make you better

    Let me ask you something: do you need improvements, or does your business need improvements? Most owners will readily raise their hand when asked if their business needs to be improved, but few want to admit to their own shortcomings. Many even fail to see the connection between their own issues and the business — but they’re entirely interrelated.

    Business coaches should not only point out your flaws but should also encourage you to face up to them. Sound uncomfortable? It certainly can be. No one wants to hear that their leadership style is coming across as dictatorial or that they’re choosing a conservative go-to-market strategy that’s all wrong simply because of fear. But the health and future of the business depend on you being aware of your shortcomings and then working to change them. In other words, the growth of the business starts with your own growth, and a business coach will help you achieve both.

    7. Great business coaches will unlock your business’s full potential

    Combine all of the reasons listed here, and what do you get? An organization that is poised to improve and thrive. Without a coach, you may still get far. You might even do great things. But with a coach, your potential and your business’ potential will have significantly greater odds of soaring.

    I’m not exaggerating when I say my coach helped me through some of the most turbulent times in my business or that I would not be where I am today if it hadn’t been for his guidance and influence. I want you to experience the same. If you’re a serious entrepreneur, you need a business coach; it really is that simple.

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    Clate Mask

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  • How to Master the Art of Leading Yourself | Entrepreneur

    How to Master the Art of Leading Yourself | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Self-leadership is about more than just being able to lead yourself. It involves taking care of yourself to optimize your personal and professional life, recognizing personal values and aligning them with business goals, organizing yourself, and being your best self.

    Entrepreneurs are constantly on the go. Since we work long hours, we can get lost in the demands of the business and need to remember to take care of ourselves. However, self-care is crucial in self-leadership. When business leaders don’t practice self-care, they become overwhelmed and burnt out, which means a decrease in productivity, creativity, and overall happiness.

    Related: Why Self-Leadership is Essential to Your Success

    Know yourself and your purpose

    Becoming aware of your thoughts and emotions can be challenging, but with practice, it becomes easier. Meditation and journaling are tried and tested ways of becoming self-aware. By practicing meditation and writing down your thoughts, you can learn to observe your thoughts and emotions without judgment, leading to greater self-awareness and insights into your behavior.

    Once you have identified your values and purpose, you can align them with your business goals. This alignment leads to greater fulfillment and success in personal and professional life.

    Related: 6 Ways Self-Leadership Can Help You Take Control of Your Life and Business

    Take care of yourself

    Leaders and entrepreneurs prioritizing their physical and mental health can perform at their best and lead more effectively. Self-care is not a luxury. Leaders and entrepreneurs who prioritize self-care set an example for their team and create a culture of well-being. Moreover, taking care of yourself leads to greater productivity, creativity, and resilience, allowing you to perform at your best.

    When you ride a plane, one of the safety instructions is always “put your mask on first before helping others.” The same is true in business. Leaders and entrepreneurs prioritizing their physical and mental health can better serve their teams and customers. Physical fitness means higher energy levels, reduced risk of illness, and better stress regulation. Regular exercise, healthy eating, and adequate rest are the foundations of being physically fit.

    Mental well-being is just as important as physical health. Leaders and entrepreneurs prioritizing mental health can better manage stress, think more clearly, and make better decisions.

    There are many strategies for self-care, and it is essential to find what works best for you. For one, there are plenty of ways to keep fit — you can participate in team sports, lift weights at the gym or walk for a few miles during the day.

    Healthy eating — planning meals and eating whole foods — is equally essential in keeping yourself healthy. Finally, getting enough sleep and scheduled downtime can help your stress management.

    Stress is a part of life, and chronic stress can lead to burnout. Fortunately, business leaders prioritizing stress management can prevent burnout and maintain well-being.

    Related: How Self-Leadership Can Help Move The Needle Forward On Your Vision And Goals

    Organize yourself

    Organized leaders manage their time effectively, prioritize tasks and make better decisions. By being organized, we set an example for our teams and create a culture of efficiency and effectiveness.

    Setting goals can help you stay focused and motivated. Goals should be specific, measurable, achievable, relevant and time-bound. Once you have goals, you can create a schedule that helps you accomplish all your weekly tasks.

    Prioritization is crucial for managing time effectively. You can prioritize tasks by assessing the urgency and importance of each task, delegating tasks when possible, and breaking down large tasks into smaller, manageable ones. Creating a schedule can help you manage your time effectively and avoid procrastination. You can create a schedule by blocking time for specific tasks, breaks, and even your leisure time.

    Avoiding distractions is also vital. Distractions can derail productivity and waste time. You can prevent distractions by turning off notifications, setting aside time for specific tasks, and utilizing productivity tools like the Pomodoro technique.

    Be your best self

    Being your best self is a critical aspect of self-leadership. Leaders and entrepreneurs who strive to be their best selves can create a positive work environment, build strong relationships with their teams, and achieve their goals. Effective self-leaders possess certain qualities, like punctuality, honesty, openness, and consistency. These qualities are essential for developing a high-trust relationship with teams since they make you predictable as a leader: Being punctual demonstrates respect for others’ time and shows a commitment to professionalism. Meanwhile, honesty and openness will prove that you have no hidden agenda and everyone is on the same page. Finally, consistency in behavior and decision-making builds a stable work environment without negative surprises.

    Finally, supporting team members can create a culture of positivity and productivity. Leaders and entrepreneurs should provide resources, guidance, and feedback to team members when necessary. This goes both ways, though—building a support system of mentors, peers, and friends provides a positive feedback loop of guidance, motivation, and continuous learning.

    Self-leadership is a habit

    Self-leadership is not a one-off activity but a habit needing consistent practice. It is also crucial for optimizing your personal and professional life. Practicing self-care, knowing yourself and your purpose, organizing yourself, and being your best self are all essential components of self-leadership. By making self-leadership a habit, leaders and entrepreneurs can increase their productivity, creativity, and overall happiness, leading to more success in their personal and professional lives.

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    Roland Polzin

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  • Boost Revenue Per Employee With This Effective Strategy | Entrepreneur

    Boost Revenue Per Employee With This Effective Strategy | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In the contemporary business landscape, we can say in the last 20 years, the revenue per employee (RPE) has emerged as a salient financial metric, commanding the attention of Big Tech companies as a critical determinant of organizational success. RPE, which quantifies the average revenue generated by each employee, serves as a barometer for workforce efficiency and productivity. The impetus for Big Tech’s emphasis on RPE is multifaceted, encompassing operational efficiency, competitive advantage, cost optimization, talent attraction, retention, scalability, innovation and agility.

    In this article, I’m sharing the significance of RPE in Big Tech and delineating the potential of nearshore IT staff augmentation as a strategic lever for bolstering RPE and catalyzing growth.

    Related: What is Staff Augmentation? 3 Reasons It is Vital For Your Business

    RPE in Big Tech

    Operational efficiency: The quest for operational optimization is a perennial concern for Big Tech companies, and RPE provides a valuable lens through which to evaluate workforce utilization. By scrutinizing RPE, organizations can pinpoint opportunities for productivity enhancement and judiciously allocate resources to maximize returns.

    Competitive advantage: The Big Tech arena is characterized by intense rivalry, necessitating relentless innovation and differentiation. RPE is a comparative benchmark, enabling companies to gauge their performance vis-à-vis competitors and industry norms. A superior RPE ratio indicates an efficient and productive workforce, conferring a competitive edge.

    Cost optimization: Labor expenditures constitute a substantial outlay for Big Tech companies. Organizations can mitigate labor costs by amplifying RPE by generating higher revenue with the extant workforce, optimizing cost structure and bolstering profitability.

    Talent attraction and retention: A commitment to RPE can enhance Big Tech companies’ ability to attract and retain high-caliber talent. By manifesting a dedication to productivity and efficiency, organizations convey that they prize high-performing employees and cultivate a work environment conducive to innovation and growth — especially crucial when it comes to navigating the post-pandemic global market.

    Scalability: The rapid growth trajectories of Big Tech firms necessitates a workforce that can scale commensurately with burgeoning demands. By prioritizing RPE, organizations can monitor the ramifications of growth strategies on workforce productivity and implement adjustments to preserve or augment efficiency.

    Innovation and agility: The technology industry’s rapid pace of change demands innovation and agility. A robust RPE ratio signals a company’s capacity to innovate and swiftly adapt to evolving market conditions. By concentrating on RPE, Big Tech firms can ensure their workforce remains nimble and poised to capitalize on emergent opportunities and surmount challenges.

    In the past 20 years, I have seen organizations go through on-and-off cycles of RPE. It is a critical metric for Big Tech companies, underscoring the centrality of workforce efficiency, productivity and innovation in propelling growth and securing a competitive advantage.

    Related: Learn The Simple Equation That Tells You If Your Business Will Grow and Scale

    How nearshore IT staff augmentation can boost RPE

    Organizations can optimize operations, entice top-tier talent and achieve scalability and agility in a dynamic and competitive market by assiduous monitoring and enhancing RPE. Nearshore IT staff augmentation, as a strategic initiative, offers a viable pathway for augmenting RPE, facilitating sustained growth and fortifying Big Tech companies’ market position, especially in the post-pandemic era.

    In Latin America (LATAM), several countries have emerged as attractive destinations for nearshore IT staff augmentation, particularly for businesses based in North America. These countries offer unique advantages that can contribute to improved revenue per employee (RPE) and overall operational efficiency. Below are some of the LATAM countries that are well-suited for nearshore IT staff augmentation, along with the factors that make them unique:

    1. Mexico: Mexico’s proximity to the United States and its participation in trade agreements such as the United States-Mexico-Canada Agreement (USMCA) make it a prime location for nearshore IT staff augmentation. The country boasts a large pool of skilled IT professionals, competitive labor costs and a growing technology ecosystem. Mexico’s time zones are also closely aligned with the United States, facilitating real-time collaboration.
    2. Brazil: Brazil is the largest economy across LATAM and has a vibrant technology sector. The country produces almost as many STEM graduates yearly as the United States, providing a rich talent pool for IT staff augmentation. Brazil’s technology hubs, such as São Paulo and Florianópolis, are known for their innovation and entrepreneurial spirit.

    3. Colombia: Colombia has made significant strides in developing its technology and innovation sectors. The country’s capital, Bogotá, and cities like Medellín are emerging as technology hubs with many startups and tech companies. Colombia’s government has also implemented initiatives to promote digital transformation and attract foreign investment in the technology sector.

    4. Argentina: Argentina is known for its highly educated workforce and a strong emphasis on research and development. The country has a well-established software development industry and a reputation for producing high-quality IT professionals. Argentina’s technology sector benefits from a culture of innovation and a focus on advanced technical skills.

    5. Chile is recognized for its stable economy and business-friendly environment. The country has invested in technology infrastructure and education, resulting in a skilled IT workforce. Santiago, the capital, is a regional technology hub with a dynamic startup ecosystem. The government has also implemented policies to support entrepreneurship and technology development.

    6. Costa Rica: Costa Rica has a growing reputation as a nearshore IT destination, partly thanks to its political stability and high literacy rate. The country strongly emphasizes education, particularly in STEM fields, and offers a multilingual workforce. Additional advantages include Costa Rica’s strategic location and time zone compatibility with North America.

    Related: Why Entrepreneurs Are Looking Towards Latin America for Nearshoring Opportunities

    It is important to note that the suitability of a particular country for nearshore IT staff augmentation depends on various factors, including the specific needs and objectives of the company seeking to augment its workforce. Companies should conduct thorough due diligence and consider factors such as language proficiency, time zone alignment, intellectual property protection and cultural compatibility when selecting a nearshore IT staff augmentation partner. Please make sure they are transparent!

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    Lonnie McRorey

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  • Brigham Young University-Idaho Chooses Pathify to Personalize Student Experience

    Brigham Young University-Idaho Chooses Pathify to Personalize Student Experience

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    BYU-Idaho to drive better-informed decisions and enhanced digital community with Pathify.

    Pathify — the only centralized user experience hub for higher ed — proudly welcomes Brigham Young University-Idaho to the growing community of global customers dedicated to improving the student technology experience.

    BYU-Idaho, which is part of the worldwide Church Educational System of The Church of Jesus Christ of Latter-day Saints, will use Pathify to help centralize critical communication about registration deadlines, financial aid, and other administrative updates with a dynamic dashboard for students to find personalized and timely information quickly. 

    In relation to the partnership, BYU-Idaho prepared the following statement:

    “Pathify will reduce students’ need to log in to multiple systems to get important updates, and will also include individualized portals for faculty, employees, and other audiences with dynamic widgets and customizable layouts. 

    BYU-Idaho will also benefit from several outbound channels incorporated in Pathify’s Engagement Hub, including mobile push notifications, feed posts, announcements, alerts, tasks, and nudges from SMS and email.” 

    Additionally, Pathify will develop a new parent portal to give permission-based insights from students to their parents to help increase student success and retention. Parents will share best practices with each other and receive important messages from the university.

    Pathify fills the massive user experience void at the center of the higher education digital ecosystem, delivering a personalized user experience unifying technology, content, communications and people. Offering highly personalized experiences for users at every point in their journey, the Engagement Hub encourages system-agnostic integrations, collaborative social groups, personalized tasks, and multi-channel communication with full web/mobile parity.

    “We’re so excited to be working with BYU-Idaho after their detailed and instructive evaluation of our solution,” said Matt Hammond, Chief Revenue Officer at Pathify. “Their deployment will be one of the most comprehensive to date and was an exciting capstone on another year of stellar growth in 2022. We look forward to continuing the outstanding relationship with their leadership team, and can’t wait to see the great work they do with the platform.”

    BYU-Idaho joins the Pathify customer community with recent customers such as Howard Payne University, Aquinas College, and BYU-Idaho’s sibling institution – Brigham Young University-Hawaii.

    About Brigham Young University – Idaho

    Brigham Young University-Idaho provides a unique educational experience with the objective of preparing students for lifelong learning, employment, and roles as disciples of Jesus Christ who are leaders in their homes, the Church, and their communities. To this end, BYU-Idaho strives to foster a healthy academic, cultural, and social environment on its campus in Rexburg as well as with its expansive online student community.

    Learn more at byui.edu.

    About Pathify

    Obsessed with making great technology while developing incredible long-term customer relationships, Pathify remains hyper-focused on creating stellar experiences across the entire student lifecycle — from prospect to alumni. Delivering cloud-based, integration-friendly software designed to drive engagement, Pathify pushes personalized information, content, and resources to the right people, at the right time — on any device. Led by former higher ed executives, entrepreneurs, and technology leaders, the team at Pathify focuses every day on the values ImpactWitContrastTechnique and Care

    Learn more at pathify.com.

    Source: Pathify

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  • Biden’s Northern Ireland ultimatum looks doomed to fail

    Biden’s Northern Ireland ultimatum looks doomed to fail

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    LONDON — Joe Biden is not someone known for his subtlety.

    His gaffe-prone nature — which saw him last week confuse the New Zealand rugby team with British forces from the Irish War of Independence — leaves little in the way of nuance.

    But he is also a sentimental man from a long gone era of Washington, who specializes in a type of homespun, aw-shucks affability that would be seen as naff in a younger president.

    His lack of subtlety was on show in Belfast last week as he issued a thinly veiled ultimatum to the Democratic Unionist Party (DUP) — return to Northern Ireland’s power-sharing arrangements or risk losing billions of dollars in U.S. business investment.

    The DUP — a unionist party that does not take kindly to lectures from American presidents — is refusing to sit in Stormont, the Northern Ireland Assembly, due to its anger with the post-Brexit Northern Ireland protocol, which has created trade friction between the region and the rest of the U.K.

    The DUP is also refusing to support the U.K.-EU Windsor Framework, which aims to fix the economic problems created by the protocol, despite hopes it would see the party reconvene the Northern Irish Assembly.

    The president on Wednesday urged Northern Irish leaders to “unleash this incredible economic opportunity, which is just beginning.”

    However, American business groups paint a far more complex and nuanced view of future foreign investment into Northern Ireland than offered up by Biden.

    Biden told a Belfast crowd on Wednesday there were “scores of major American corporations wanting to come here” to invest, but that a suspended Stormont was acting as a block on that activity.

    One U.S. business figure, who spoke on condition of anonymity, said Biden’s flighty rhetoric was “exaggerated” and that many businesses would be looking beyond the state of the regional assembly to make their investment decisions.

    The president spoke as if Ulster would be rewarded with floods of American greenbacks if the DUP reverses its intransigence, predicting that Northern Ireland’s gross domestic product (GDP) would soon be triple its 1998 level. Its GDP is currently around double the size of when the Good Friday Agreement was struck in 1998.

    Emanuel Adam, executive director of BritishAmerican Business, said this sounded like a “magic figure” unless Biden “knows something we don’t know about.” 

    DUP MP Ian Paisley Jr. told POLITICO that U.S. politicians for “too long” have “promised some economic El Dorado or bonanza if you only do what we say politically … but that bonanza has never arrived and people are not naive enough here to believe it ever will.”

    “A presidential visit is always welcome, but the glitter on top is not an economic driver,” he said.

    Joe Biden addresses a crowd of thousands on April 14, 2023 in Ballina, Ireland | Charles McQuillan/Getty Images

    Facing both ways

    The British government is hoping the Windsor Framework will ease economic tensions in Northern Ireland and create politically stable conditions for inward foreign direct investment.

    The framework removes many checks on goods going from Great Britain to Northern Ireland and has begun to slowly create a more collaborative relationship between London and Brussels on a number of fronts — two elements which have been warmly welcomed across the Atlantic.

    Prime Minister Rishi Sunak has said Northern Ireland is in a “special” position of having access to the EU’s single market, to avoid a hard border with the Republic of Ireland, and the U.K.’s internal market.

    “That’s like the world’s most exciting economic zone,” Sunak said in February.

    Jake Colvin, head of Washington’s National Foreign Trade Council business group, said U.S. firms wanted to see “confidence that the frictions over the protocol have indeed been resolved.”

    “Businesses will look to mechanisms like the Windsor Framework to provide stability,” he said.

    Marjorie Chorlins, senior vice president for Europe at the U.S. Chamber of Commerce, said the Windsor Framework was “very important” for U.S. businesses and that “certainty about the relationship between the U.K. and the EU is critical.”

    She said a reconvened Stormont would mean more legislative stability on issues like skills and health care, but added that there were a whole range of other broader U.K. wide economic factors that will play a major part in investment decisions.

    This is particularly salient in a week where official figures showed the U.K.’s GDP flatlining and predictions that Britain will be the worst economic performer in the G20 this year.

    “We want to see a return to robust growth and prosperity for the U.K. broadly and are eager to work with government at all levels,” Chorlins said. 

    “Political and economic instability in the U.K. has been a challenge for businesses of all sizes.”

    Prime Minister Rishi Sunak has said Northern Ireland is in a “special” position of having access to the EU’s single market | Pool photo by Paul Faith/Getty Images

    Her words underline just how much global reputational damage last year’s carousel of prime ministers caused for the U.K., with Bank of England Governor Andrew Bailey recently warning of a “hangover effect” from Liz Truss’ premiership and the broader Westminster psychodrama of 2022.

    America’s Northern Ireland envoy Joe Kennedy, grandson of Robert Kennedy, accompanied the president last week and has been charged with drumming up U.S. corporate interest in Northern Ireland.

    Kennedy said Northern Ireland is already “the No. 1 foreign investment location for proximity and market access.”

    Northern Ireland has been home to £1.5 billion of American investment in the past decade and had the second-most FDI projects per capita out of all U.K. regions in 2021.

    Claire Hanna, Westminster MP for the nationalist SDLP, believes reconvening Stormont would “signal a seriousness that there isn’t going to be anymore mucking around.”

    “It’s also about the signal that the restoration of Stormont sends — that these are the accepted trading arrangements,” she said.

    Hanna says the DUP’s willingness to “demonize the two biggest trading blocs in the world — the U.S. and EU” — was damaging to the country’s future economic prospects.

    ‘The money goes south’

    At a more practical level, Biden’s ultimatum appears to carry zero weight with DUP representatives.

    DUP leader Jeffrey Donaldson made it clear last week that he was unmoved by Biden’s economic proclamations and gave no guarantee his party would sit in the regional assembly in the foreseeable future.

    “President Biden is offering the hope of further American investment, which we always welcome,” Donaldson told POLITICO.

    “But fundamental to the success of our economy is our ability to trade within our biggest market, which is of course the United Kingdom.”

    A DUP official said U.S. governments had been promising extra American billions in exchange “for selling out to Sinn Féin and Dublin” since the 1990s and “when America talks about corporate investment, we get the crumbs and that investment really all ends up in the Republic [of Ireland].”

    “President Biden is offering the hope of further American investment, which we always welcome,” Donaldson said | Behal/Irish Government via Getty Images

    “The Americans talk big, but the money goes south,” the DUP official said.

    This underscores the stark reality that challenges Northern Ireland any time it pitches for U.S. investment — the competing proposition offered by its southern neighbor with its internationally low 12.5 percent rate on corporate profits.

    Emanuel Adam with BritishAmerican Business said there was a noticeable feeling in Washington that firms want to do business in Dublin.

    “When [Irish Prime Minister] Leo Varadkar and his team were here recently, I could tell how confident the Irish are these days,” he said. “There are not as many questions for them as there are around the U.K.”

    Biden’s economic ultimatum looks toothless from the DUP’s perspective and its resonance may be as short-lived as his trip to Belfast itself.

    This story has been updated to correct a historical reference.

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    Shawn Pogatchnik

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  • Pathify Partners With Ferris State Streamlining Their Student Experience

    Pathify Partners With Ferris State Streamlining Their Student Experience

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    Ferris State doubles down on their commitment to personalized education by implementing a true student experience hub.

    Pathify — the only centralized user experience hub for higher ed — proudly welcomes Ferris State University to the growing community of global customers obsessed with improving the student technology experience.

    Dedicated to offering resources in support of student success and meeting the needs of the student body, Ferris State amplifies its support with a unifying platform tailored to current students, faculty and alumni needs. 

    “I don’t know if there is anything we won’t be using Pathify for,” said Eric Hazen, Director of Digital Marketing at Ferris State University. “This will be a student’s way of connecting and interfacing with the University from the time they become a Bulldog until the time they become an alumnus and hopefully through that lifelong learner journey.”

    Hazen continued to say, “We’re excited to replace our legacy portal with Pathify, allowing us to meet modern learners’ expectations — something we can’t do with our current technology.” In addition, Hazen stated, “Pathify will also have an enormous positive impact on the great work of our faculty and staff members. Our new portal will help them discover and use the tools they need to succeed in their roles.”

    “We see Pathify as how all of our staff, faculty and students will start and end their day,” says Charlie Weaver, Chief Information Officer at Ferris State University. “Pathify is where everyone will go to get things done.”

    Pathify fills the massive user experience void at the center of the higher education digital ecosystem, delivering a personalized user experience unifying all technology, content, communications and people. Offering highly personalized experiences for users at every point in their journey, the Engagement Hub encourages system-agnostic integrations, collaborative social groups, personalized tasks and multi-channel communication with full web/mobile parity.

    “The values Ferris State embodies when it comes to a personalized student experience represent perfect alignment with what we do every day at Pathify,” said Matt Hammond, Chief Revenue Officer at Pathify. “We’re absolutely thrilled to support this work for many years to come.”

    Ferris State joins the rapidly expanding Pathify customer community in Michigan, along other customers such as Cornerstone University, Aquinas College and Western Michigan University Cooley School of Law.

    About Ferris State University

    Ferris State University is a mid-sized four-year public university known for its quality of instruction and large selection of academic programs, ranging from associate to doctoral degrees, offered through seven degree-granting colleges. The University strives to align its practices and resources in support of its core values of collaboration, diversity, ethical community, excellence, learning and opportunity. Ferris’ mission is to prepare students for successful careers, responsible citizenship and lifelong learning. Through its many partnerships and its career-oriented, broad-based education, Ferris serves our rapidly changing global economy and society.

    The University’s main campus is located in scenic Big Rapids, Michigan.

    Learn more at ferris.edu.

    About Pathify

    Obsessed with making great technology while developing incredible long-term relationships with customers, Pathify remains hyper-focused on creating stellar experiences across the entire student lifecycle — from prospect to alumni. Delivering cloud-based, integration-friendly software designed to drive engagement, Pathify pushes personalized information, content, and resources to the right people, at the right time — on any device. Led by former higher ed executives, entrepreneurs, and technology leaders, the team at Pathify focuses every day on the values ImpactWitContrastTechnique and Care

    Learn more at pathify.com.

    Source: Pathify

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  • 5 Compelling Reasons Why Storytelling is Crucial for Your Success | Entrepreneur

    5 Compelling Reasons Why Storytelling is Crucial for Your Success | Entrepreneur

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    Our stories are the stuff that binds the human race together. As business leaders and entrepreneurs, understanding how to convey your experiences in a powerful way will impact your bottom line. Guaranteed.

    It is your job to understand your story.

    It is your job to articulate your story to a desired audience.

    It is your responsibility to do so with integrity.

    The gift of entrepreneurship offers you a stage to convey your story to an audience hungry to connect with you and then buy your product or service. Without the underpinnings of a quality narrative, your service and product are simply a service or product in the sea of a million others. It does not matter if you are a coach, a real estate agent, a therapist, a clothier or a chef — your business is your story.

    Long gone are the days of flashy jingles and product-driven campaigns — audiences are clamoring for more. The need to connect on a visceral level is where you will capture the attention. Potential clients and customers want a glimpse behind the scenes to understand who you are and why they should trust you.

    Related: How to Use Storytelling to Sell Your Brand and Vision

    Case Study: SPARE, by Prince Harry, Duke of Sussex

    Let’s talk about the “new-ish” book, SPARE, by Prince Harry, that launched in January of 2023. The Duke of Sussex’s story is like no other on Earth. His mother commanded headlines as a jilted spouse and an unparalleled humanitarian. Princess Diana’s fickle relationship with the press became part of her son’s story.

    Harry inherited her rogue pursuit of autonomy and clearly understands the power of the press. With a dash of irony, Harry’s book is a categoric annihilation of his hatred for the media.

    “Spare” is a powerful example of how storytelling can be used to connect with a broader audience and convey a powerful message. By sharing his personal experiences in a relatable and nuanced way, he has built trust and empathy with his readers while also challenging negative narratives and taking ownership of his narrative.

    Prince Harry has created a profound channel many people can identify with by recounting his struggles with mental health, his relationship with his family, and his experiences serving in the military. This has allowed him to build a sense of trust and empathy with consumers, which has helped to further his message of advocating for mental health and social justice.

    Harry understands the power of his story and how it moves people to act and think differently. Without his raw accounts, his book would simply be a historical look at the life of an independent royal.

    Related: Stories Are Entrepreneurs’ Most Powerful Tool. But What Ingredient Gives Them Power?

    The importance of reverse engineering your story:

    Whenever I curate a story for a CEO or brand campaign, I start from the end. Ascertaining your audience, their pain points and their desires help me strategize with clarity. When we understand the desired outcome, we have more clarity on the branding path we must take.

    The art of storytelling is not only a trend in 2023 in marketing and public relations. It is a non-negotiable for strategic growth. Storytelling for entrepreneurs weaves an interlocking connection with your consumers and audience.

    The power of our stories establishes brand identity and facilitates a connection to the people you need in your ecosystem. The emotional nuances of our words help entrepreneurs connect with their audience, build a strong brand identity, and establish themselves as thought leaders in their industry.

    Top reasons why storytelling is changing the landscape in business:

    1. It builds a connection with the audience: Telling a compelling story can create an emotional connection with your audience. By sharing personal experiences, struggles, and successes, entrepreneurs can build trust and empathy with their audience, which can lead to stronger relationships and customer loyalty.
    2. It helps to communicate a message: A well-told story can be an effective way to communicate a message or idea. By using anecdotes, metaphors, and other storytelling techniques, entrepreneurs can convey complex concepts in a way that is easy to understand and remember.
    3. It makes the brand memorable: Stories have the power to make a brand memorable. By creating a brand narrative that resonates with the audience, entrepreneurs can make their brand stand out in a crowded market. A memorable story can help the audience remember the brand long after the interaction.
    4. It differentiates from the competition: A good story can help entrepreneurs differentiate their brand from the competition. By sharing unique experiences and perspectives, entrepreneurs can position their brands as distinct and appealing to a particular segment of the market.
    5. It establishes thought leadership: Entrepreneurs who share their experiences and insights can establish themselves as thought leaders in their industry. By providing valuable information and advice, entrepreneurs can build credibility and attract a following of loyal customers.

    Where to begin

    Start this journey by taking inventory of who you are and why you do the thing that you do best. Dive deep into potential customer’s pain points and use a narrative that relates directly to this demographic.

    Next, start sharing. It is as simple as making a phone call, writing a blog or speaking your truth on national television. Test out your strategy with a valued colleague- and once it is perfected, don’t look back.

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    Julie Lokun, JD

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  • The tension at the heart of the ECB

    The tension at the heart of the ECB

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    FRANKFURT ― The markets are jittery and inflation still needs taming. Coming together, those two things put the European Central Bank in a real bind.

    Fight one fire and it could cause the other to flare. The ECB can keep raising interest rates to try to get inflation under control, but that risks fueling financial market tensions. Conversely, it can give banks some breathing space by slowing its rate-hiking, but that carries the danger of prolonging the region’s economic malaise.

    Frankfurt’s official line is that it can do both with no serious consequences. Many economists in the eurozone don’t buy that.

    In private, it’s a dilemma that splits the ECB’s decision-makers, and even in public differences of opinion are bubbling to the surface. Here’s what’s at stake:

    Why is the ECB raising rates?

    The idea is that increasing interest rates subdues inflation because it makes consumers and businesses less likely to borrow ― so that results in reduced spending.

    As inflation has started to pick up since last summer, the ECB has raised interest rates at a record pace. They’ve gone from -0.5 to 3 percent as the annual rate of price rises has surged to a eurozone record 10.6 percent in October.

    The Bank tries to keep inflation at 2 percent so it’s currently way off target.

    How this contributed to the crisis

    The unpleasant side effect is that with rising borrowing costs (because of higher interest rates), the value of bonds that banks hold usually fall. This gives investors a bad case of the jitters. After the collapse in March of lenders like Silicon Valley Bank and Credit Suisse ― though their problems seemed unconnected ― it was this that prompted concerns they might not be the only institutions with troubles, and fueled contagion fears around the globe.

    But Lagarde plowed on regardless

    The ECB remained unfazed in the face of emerging banking troubles: It delivered a previously signaled 0.5 percentage-point rate increase in March, less than a week after SVB failed and at a time when Swiss banking giant Credit Suisse was teetering.

    Following that decision, ECB President Christine Lagarde stressed that she sees no trade-off between ensuring price stability and financial stability.  

    In fact, she said the Bank could continue to lift rates while addressing banking troubles with other tools.

    The case against

    Many economists disagree with Lagarde that the battle for price stability can be pursued without risking financial stability.

    The ECB delivered 0.5 percentage-point rate increase in March, less than a week after SVB failed | Patrick T. Fallon/AFP via Getty Images

    Claiming so “should be a career-ending statement,” said Stefan Gerlach, chief economist at EFG Bank in Zurich and a former deputy governor of the Central Bank of Ireland. “This is the idea of the ‘separation principle’ of 2008 revisited. That wasn’t a good idea then, and isn’t now either,” he added.

    What’s the separation principle?

    In 2008, at the start of the financial crisis, as well as in 2011, when the sovereign debt crisis hit, the ECB adhered to the idea that interest rates could be used to ensure price stability at the same time as other measures, such as generous liquidity injections, could ease market tension.

    But this just added to the problems and had to be unwound quickly.

    This time around, the Portuguese member on the ECB Governing Council, whose country suffered particularly under the consequences of the sovereign debt crisis, is less blasé than Lagarde.

    “Our history tells us that we had to backtrack a couple of times already during processes of tightening given threats to financial stability. We cannot risk that this time,” Mario Centeno told POLITICO in an interview. 

    The case for Lagarde

    After the initial fears that troubles could spread across the eurozone, investor nerves have calmed and bank shares started to recover. At the same time, new data showed that underlying inflation pressures kept rising, suggesting that Lagarde and her colleagues were right to stick to their guns ― at least for now.

    If that’s the case, March’s interest rate rise ― what Commerzbank economist Jörg Krämer described as “necessary” investment in the central bank’s credibility ― will have paid off.

    Market turmoil actually helps

    The nervous markets could help the ECB to reach its inflation target without having to raise interest rates as aggressively as previously thought.

    Banks tend to slap an additional risk premium on their lending rates which raises the cost of borrowing money for consumers and business. So banks end up doing part of the tightening job for the central bank.

    ECB Vice President Luis de Guindos suggested as much in an interview released last month, though he cautioned that it was too early to assess how much impact exactly it may have.

    What’s the endgame?

    The challenge for the ECB is to strike the right balance. If it doesn’t it risks either the repeat of 2008-style financial troubles or a return to the stagflationary period (low growth on top of high inflation) that roiled the Continent in the 1970s.

    If it raises rates too aggressively, bank failures followed by a recession risks forcing the ECB into an interest rate U-turn for the third time, creating massive credibility risks. Conversely, if they don’t hike enough, the central bank may lose a grip on inflation, which is its main mandate.

    The only way Lagarde can win is to deliver both price stability and financial stability. In that sense, there is no trade-off ― one without the other just won’t be enough.

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  • Scaling Made Easy: How Fortune 500 Night Vision Can Help Your Business | Entrepreneur

    Scaling Made Easy: How Fortune 500 Night Vision Can Help Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s noisy.

    If you’ve passed your early years of entrepreneurship, it can be difficult to decide what to do next. There are dozens of new ways to grow now. And how do you know if any of them will work? Especially if you have a small team, if you’re a one-person show, and if you started last.

    But if we look closely, there are timeless ways to scale hidden in plain sight.

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    Thalia Toha

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  • 4 Key Questions to Ask When Analyzing Competition | Entrepreneur

    4 Key Questions to Ask When Analyzing Competition | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Whether pitching your company for funding from startup investors or putting together a business plan to present to the bank, building a competitive analysis is a typical exercise when you launch a business. On that plan, you’ll always see competitors’ names, customers’ demographics and pricing strategies, and you may even plot them nicely on a graph to show where your brand sits within the competitive landscape.

    But, far too often, the competitive analysis is just that — an exercise — and it should be much, much more because understanding the competition and having valuable insights to adjust your own business strategy has never been more important.

    We talk a lot about how many businesses fail in their first years, but the truth is that entrepreneurs are still keeping at it. According to the Small Business Administration, approximately 25% more new businesses opened than closed from March 2020 to March 2021.

    While this is exciting news, it means that there are even more competitors out in the world trying to scoop up market share, which means that doing a competitive analysis is only the first step. Getting the right information and putting it to work in your business strategy is essential.

    Here are the four things you need to learn from your competitive analysis and why:

    1. What are the actual products and services being offered by my competitors?

    One of the common mistakes that a founder will make is simply identifying their competitors by which businesses out in the world are serving the same target customer as they are.

    Why is this a problem?

    Not every business that serves your customer in the same niche is a competitor. In fact, they might actually be a great strategic partner.

    Start by taking a hard look at what your competitor is doing. Does their product or service have the same features? Does it have the same benefits as yours? Ask yourself if a customer can use both products or if using one cancels out the need for the other.

    If you’re unclear about whether or not a company is a competitor to yours, dig deeper. Sign up for a demo, purchase a sample, or reach out and talk to their customers.

    This is how you determine if a company is actually a competitor; if your customer can reasonably shop with both brands, you may not be in direct competition like you previously thought.

    Related: The Ultimate Guide to Competitive Research for Small Businesses

    2. How are your competitors positioning themselves, and who are the customers they appeal to most?

    Years ago, I worked with a client in the activewear space. It’s easy to see that the space was very saturated with competition. Some initial customer research got us responses from people saying, “That’s so expensive; why would I pay that much for a pair of running pants when I can get them for $20 at X?”

    And every time, the founder would say, “Well, that’s not our customer.” She knew that her ideal customer wasn’t just any woman who liked to workout. Her niche was the customer who was a serious athlete and cared more about the quality of the running pants than their price.

    And she was right.

    According to a study conducted by HubSpot, companies that prioritize their niche marketing strategies experience a 75% higher conversion rate than those that do not. The study also found that businesses focusing on their niche are more likely to generate qualified leads and achieve higher ROI.

    Once you determine your true competitors, it’s time to learn more about their position in the market — and yours. Every brand has a niche where they are the perfect solution for the pain points of a particular type of customer — the key is figuring out who that customer is by taking a deeper look at what language your competition is using and who exactly they are trying to speak to.

    3. What is the competition doing for marketing?

    Marketing is an essential part of building a business today. There is so much competition out in the world; it would be folly to expect our customers to be able to find us on their own.

    According to a report by Marketo, companies that prioritize marketing efforts are 13 times more likely to see positive ROI than those that don’t. The report also found that businesses that prioritize marketing can achieve higher brand recognition and increase customer loyalty, ultimately leading to increased revenue and brand growth.

    By analyzing what your competitors are doing on the marketing front, you can gain valuable insights into what works and what doesn’t in your market. You’ll gain critical insight into where you should be spending your energy and budget for maximum returns.

    Keeping an eye on your competitors also allows you to stay ahead of industry trends and respond quickly to changes in the market.

    Have they stopped doing Facebook messenger and started engaging customers via SMS?

    Are they moving their social efforts from Instagram to Tik Tok?

    Are they spending more time engaging influencers to create video content instead of posting blogs?

    By learning from your competitors, you can continually improve your marketing strategy and maintain a competitive edge, improve your marketing efforts and avoid costly mistakes when it comes to how you spend your time and budget.

    Related: You Need to Spy On Your Competition to Succeed: Business Spying 101

    4. Discover areas of opportunity

    As businesses, we can always do better, and that’s very true of your competition. Competitive analysis can help you not only identify where your competitors are crushing it but it will also allow you to discover any gaps in the market that you may be able to fill.

    Once you’ve analyzed your true competition, you may find that they are ignoring a specific customer segment, lack in customer service or experience, or are failing to innovate.

    These are all opportunities of untapped potential that will allow you to differentiate yourself from your competitors and create a blue ocean for your brand.

    According to a study by McKinsey & Company, companies that create blue oceans outperform their competitors by an average of 14 times over ten years, allowing them to escape the fierce competition in existing market spaces (red oceans) and develop new pathways to profitability.

    I agree with Simon Sinek’s perspective that our biggest competition is within ourselves, but we start separating our brand from the pack through competitive analysis. Despite the challenges in gaining a competitive edge, it is a worthy pursuit that can be achieved by selecting the right questions and using the insights gained to guide strategic decisions. Through this process, brand leaders can successfully differentiate their companies and achieve serious growth.

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    Shauna Armitage

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  • IMF’s Georgieva: ‘Risks to financial stability have increased’

    IMF’s Georgieva: ‘Risks to financial stability have increased’

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    The outlook for the global economy is likely to remain weak in the medium term amid heightened risks to financial stability, according to International Monetary Fund Managing Director Kristalina Georgieva.

    “We expect 2023 to be another challenging year, with global growth slowing to below 3 percent as scarring from the pandemic, the war in Ukraine, and monetary tightening weigh on economic activity,” Georgieva said on Sunday at a conference in China. “Even with a better outlook for 2024, global growth will remain well below its historic average of 3.8 percent,” she said.

    “It is also clear that risks to financial stability have increased,” Georgieva said. “At a time of higher debt levels, the rapid transition from a prolonged period of low-interest rates to much higher rates — necessary to fight inflation — inevitably generates stresses and vulnerabilities, as evidenced by recent developments in the banking sector in some advanced economies.”

    Policymakers have acted decisively in response to threats to financial stability, helping ease market stress to some extent, she said. But “uncertainty is high, which underscores the need for vigilance,” she added.

    Georgieva also warned about risks of geo-economic fragmentation, which she said “could mean a world split into rival economic blocs — a ‘dangerous division’ that would leave everyone poorer and less secure. Together, these factors mean that the outlook for the global economy over the medium term is likely to remain weak,” she said.

    Georgieva spoke during the second day of the China Development Forum in Beijing. The three-day annual event is a social mixer of politics and business, bringing together members of the Chinese Politburo with dozens of CEOs from Western companies like Siemens, Mercedes-Benz and Allianz.

    “Fortunately, the news on the world economy is not all bad. We can see some ‘green shoots,’ including in China,” Georgieva said, adding that Beijing is set to account for around a third of the global growth this year.

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    Bartosz Brzezinski

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  • 4 F1 Racing Lessons That Can Accelerate Your Career | Entrepreneur

    4 F1 Racing Lessons That Can Accelerate Your Career | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    A few months ago, I started driving F1 circuits, including Spa-Francorchamps, Monza and Suzuka. I’ve driven dozens of exotic cars from the Porsche 911 GT3 to the Alpine A220 and the Ferrari F50. That is, I’ve driven them virtually via Gran Turismo (GT7). GT7 is a racing simulator that, with the wheel and pedals, is as close as I’ll likely ever come to driving the real things. F1 teams have their own versions of this simulator (worth hundreds of thousands more, of course) that they spend countless hours training on when they’re off the track.

    Nearly everything about the art of racing can be applied to business. Here are four racing lessons that can help you accelerate your career.

    1. Overprepare

    F1 racers know the track. They can drive it in their sleep. Indeed, they do. Here’s Red Bull’s Sergio Perez driving Autodromo Hermanos Rodriguez virtually in advance of the 2022 Mexican Grand Prix with his back to the screen and his eyes shut, on a dummy steering wheel. Perez came in third at the Mexican Grand Prix. That’s how much preparation goes into each F1 race. His teammate, Max Verstappen, earned the top podium spot, finishing 17 seconds ahead of him.

    When I look back at the first 30 years of my career, there is one common denominator among my most successful articles, pitches and campaigns: I was overprepared. I didn’t just wing it. I spent an abundance of time on research, asked questions, and jotted down notes and ideas. I didn’t earn gold on any of the GT7 tracks on my first try. In fact, it took about five laps around just to get a good feel for it, and then another 10 or so to get it right. Show up overprepared and your odds of success improve exponentially.

    Related: 7 Tactics to Prepare Your Digital Marketing Team for 2023

    2. Go slow to go fast

    “Slow in, fast out” is one of the first lessons race car drivers learn. Anybody can drive fast in a straight line; it’s how you handle the turns that make you a great racer. The long straights at Monza make it one of the fastest circuits in all of F1, but a long straight is oftentimes followed by a series of two turns (a quick left then right, for example) called a chicane. It’s here where drivers typically make up (or lose) time. Navigating a chicane is a skill in itself, as it requires driving somewhat slowly through the first half in order to take the second half at full speed.

    All turns are not created equal and knowing which is most important requires a keen sense of prioritization. Slow in, fast out, is the driving equivalent of “playing big” — focusing on the bigger picture, rather than on the minutia. Slow work means more thoughtful, creative work which can help you “play big” in your career. And that ability to slow down can catapult your business when you least expect it.

    Related: Should You Prioritize Growth or Profitability in a Recession?

    3. Know your brake (break) point

    Any racer worth their salt can tell you with pinpoint accuracy exactly where every single one of the brake points is on each turn of a circuit. For each driver, the brake points are different and depend on a multitude of variables: driver ability, the car’s capability, condition and wear on the tires, and even how much fuel they’re carrying. Finding the brake points is key to going faster and winning a race.

    As a professional, you have your own break points, and these, too, are based on a variety of things: how many hours you’ve put in, how much stress you’re under, whether you’re hungry, tired, etc. Break too early, and you risk losing all of your momentum, but break too late — or not at all — and you’re likely to crash. Most of us learn this the hard way. Don’t want to crash and burn? Learn to build breaks into your schedule when you need them. It’s not only critical for your mental health but imperative for your physical health. Unless your goals include panic attacks and migraines, find your break points.

    Related: How to Identify, Prevent and Avoid Burnout at Work

    4. Follow the racing line

    We all know that the white and yellow lines painted on every road are meant to keep cars from crashing into one another. What you might not know is that the optimal driving line rarely follows those painted lines. I’m not advocating that you ignore the rules of the road. But when you put an F1 driver on the road, they don’t see the paint, they see the racing line.

    That’s because going as fast as possible requires going as straight as possible. The curves are the challenges the drivers must overcome. This is why you see the F1 drivers using the entire track from edge to edge.

    Racers know that the best lap times result from creating the straightest possible line around the circuit. Twisting and turning costs precious time. You might temporarily get ahead, but without following the proper line, I guarantee you’ll end up at the back of the pack.

    For marketers, this might mean appealing to your audience wherever they are along the buyer’s journey. For manufacturers, completing each step of the process ensures quality craftsmanship. Whatever your role, industry, or vertical, don’t succumb to shortcuts. Use the entire track (and every tool at your disposal) and follow the proper process.

    You won’t beat your competitors by taking shortcuts, you’ll beat them by being a better driver. Learning how to navigate the twists and turns of your professional journey will help you stay focused, accelerate your career and position you for success.

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    Beth Newton

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  • Here’s When It’s Time to Ignore Everyone Else’s Advice | Entrepreneur

    Here’s When It’s Time to Ignore Everyone Else’s Advice | Entrepreneur

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    A sign I received as a gift has shown me how to chart my own path.

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    Brooke Schnittman

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  • U.S. industrial output was flat in February

    U.S. industrial output was flat in February

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    The numbers: U.S. industrial production was flat in February, the Federal Reserve reported Friday.

    The unchanged reading was in line with economists expectations, according to a survey by The Wall Street Journal.

    Output rose a revised 0.3% in January, revised up from the initial estimate of a flat reading, but there were deep declines in November and December.

    Key details: Manufacturing output downshifted to a slim 0.1% rise in February after a strong 1% gain in the prior month. 

    Motor vehicles and parts output fell 0.3% after a 0.6% jump in January. Excluding autos, total industrial output was unchanged.

    Utilities output rose 0.5% in February. Mining output, which includes oil and natural gas, fell 0.6% after a 2% gain in the prior month.

    Big picture: The softness in manufacturing is expected to continue as interest rates have moved higher. Credit conditions are expected to tighten in the wake of the worries surrounding regional banks.

    Market reaction: Stocks
    DJIA,
    -0.95%

    SPX,
    -0.63%

    were set to open lower on Friday. The yield on the 10-year Treasury note
    TMUBMUSD10Y,
    3.449%

    fell to 3.47%.

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  • First of Many –  Mars Growth Capital and Liquidity Group Enter the Nordics With $5M Investment in Sweden’s Kognity, Plan to Inject $500M Into Tech Startups in the Region

    First of Many – Mars Growth Capital and Liquidity Group Enter the Nordics With $5M Investment in Sweden’s Kognity, Plan to Inject $500M Into Tech Startups in the Region

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    Mars Growth Capital, a joint venture between MUFG and Liquidity Group, announced today their first Nordic deal, with a $5 million funding in Kognity, an edtech company headquartered in Sweden. Kognity offers an award-winning digital teaching and learning platform used by more than 140,000 students in 1,300 schools worldwide.

    “As experienced EdTech funders, we were attracted to Kognity’s impressive product and ability to scale this globally,” said Paul Brodie, Head of Investments, Europe at Liquidity Group. “Using our proprietary underwriting technology, we were able to quickly and clearly understand Kognity’s funding requirement and structure a facility which will enable them to achieve their growth plans.”

    Primarily the funding from Mars Growth will be used by Kognity for further growth in their U.S. high school science business and for expanding their product offering for customers worldwide.

    “This represents the first of many funding deals we anticipate doing in the Nordics over the coming 12 months. We are committed to the inventive and creative founders in the tech space and expect to commit up to a further $500m in the next year in the Nordics. We remain excited to fund the best companies globally, many of which are in this region.” – Ron Daniel, Co-founder, CEO, Liquidity Group & Mars Growth Capital

    Mars Growth Capital’s parent Liquidity Group is an innovative fintech, fund manager, and the industry’s fastest-growing lender to mid-market, growth-stage companies by automating the entire debt lending cycle. The firm’s patented machine learning and decision science technology have enabled the firm to deploy more capital through more deals faster than any firm in the same time period. Through its AI-driven due diligence platform and partnership with MUFG, Liquidity Group and MGC offer funding to SaaS, marketplaces, and e-commerce businesses globally so these businesses can accelerate their growth opportunities. “We see the Nordic region as an exciting area where there is a lot of high-quality startup activity, and to work with our first customer in the region is a significant milestone for us,” said Kosuke Nekoshima, Investment Manager at Mars. Liquidity Group has offices in Singapore, Abu Dhabi, Tel Aviv, London, and New York, allowing Mars Growth Capital to provide access to growth capital for businesses seeking funding solutions worldwide. 

    Kognity has been rapidly growing since it was founded in 2015. It has established itself as one of the Nordics leading edtech companies. The company is committed to providing innovative digital solutions that enable better learning experiences for students worldwide. This new investment will allow them to expand their reach even further and offer more educational opportunities for students across the globe.

    “We are thrilled to partner with Mars Growth Capital and receive this funding, which will help us to scale our operations and expand our presence in the U.S. market. Our goal is to provide high-quality educational content and technology to more students and teachers around the world. The process was very efficient with Mars Growth Capital utilizing their platform to understand our growth potential and business needs quickly and create a funding model that works exceptionally well with our cash flow patterns,” said Kognity, CFO Niklas Åkesson

    With this new investment from Mars Growth Capital, both parties look forward to collaborating to continue helping schools worldwide improve student outcomes through high-quality products and services.

    About MARS Growth Capital

    The MARS fund deploys in the SE Asian, Pacific, and European markets, backing fintech, SaaS, and e-commerce businesses with the financing they need to stimulate growth and expand their client bases. Tel Aviv-based Liquidity Group’s AI-driven due diligence platform allows companies worldwide to obtain debt funding within 72 hours from the time of application. 

    About Liquidity Group

    Founded in 2018, Liquidity Group is a pioneering technology firm that has become the industry’s fastest-growing lender to mid-market, late-stage companies by automating the entire debt lending cycle. The firm’s patented machine learning and decision science technology has enabled the firm to deploy more capital through more deals faster than any firm in capital markets history. Backed by top financial institutions, including Apollo and MUFG, Liquidity Group provides growth capital through funds focused on the U.S., Asia-Pacific, Europe and the Middle East. Liquidity Group’s subsidiary fund, Singapore-based Mars Growth Capital, and its partner MUFG jointly handle the company’s South East Asia activity. 

    Source: Liquidity Group

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  • Pathify Experiences a Landmark 2022

    Pathify Experiences a Landmark 2022

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    Pathify achieved another impressive year of growth, signing new customers from across the world

    Press Release


    Mar 9, 2023 08:00 MST

    Pathify — the only centralized user experience hub for higher ed — proudly announced another stellar year of business growth, nearly doubling revenue year-over-year.

    Pathify’s technology and services continue to resonate with new higher education clients worldwide, filling the increasingly apparent void at the center of many institutional digital ecosystems — laid bare by the pandemic. The Engagement Hub creates a highly personalized digital user experience eliminating friction and increasing efficiency.

    “I’m awed by all the different kinds of institutions looking to Pathify to give students a more engaging experience,” said Matt Hammond, Chief Revenue Officer at Pathify. “Our focus on helping schools get more out of their existing systems really resonates and is a driving force behind much of last year’s growth.”

    Notable new partnerships from 2022 include:

    • University System of New Hampshire
    • St. Petersburg College
    • Winston-Salem State University
    • RMIT Online
    • Southern University System
    • North Orange County Community College District

    Pathify continues providing hands-on service to clients, helping them achieve recruitment, retention and graduation goals by maintaining world-class customer satisfaction, all while maintaining an average net promoter score of 60 (top percentile) over the past year. 

    Pathify looks to continue its momentum in 2023 by maintaining high levels of service to current customers and creating new partnerships, as well as improving existing platform functionality.

    “At a time when a majority of the tech industry is noticing flat or declining growth, we’re truly thankful to be in such a strong position in the first quarter of 2023,” said Chase Williams, Chief Executive Officer of Pathify. “I think much of our success comes because we have such an open and continuous dialogue with customers, ensuring we stay up to date with the latest needs in higher ed.”

    About Pathify

    Obsessed with making great technology while developing incredible long-term relationships with customers, Pathify remains hyper-focused on creating stellar experiences across the entire student lifecycle — from prospect to alumni. Delivering cloud-based, integration-friendly software designed to drive engagement, Pathify pushes personalized information, content, and resources to the right people, at the right time — on any device. Led by a team of former higher ed executives, entrepreneurs, and technology leaders, the team at Pathify focuses every day on the values ImpactWitContrastTechnique and Care.

    Learn more at pathify.com.

    Source: Pathify

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  • Why More Founders Should Think Like Hackers | Entrepreneur

    Why More Founders Should Think Like Hackers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Who would know better about protecting a complex system from exploitation than a gifted hacker tasked with destroying it?

    That is how the now decades-old cottage industry of white-hat hackers continues to thrive across sectors in tech development. For those unfamiliar, a “white hat” refers to an ethical security hacker, typically hired by companies or governments to identify security vulnerabilities in a system or software. These hackers operate under the owner’s consent to test out many attacks against programs or even entire infrastructures to uncover potential exploitations before someone more nefarious reaches it.

    Despite its legal ambivalence, white hats are still commonly used as a high-intensity stress test, specifically in cybersecurity. More recently, “white hat” has become a marketing term used to launch products created by individuals with a past in more unscrupulous hacking circles —repurposing their skills to create a product or program of superior, “hacker-proof” quality.

    Related: Be Afraid! 8 New Hacks From the Black Hat Conference That Should Scare You.

    But the concept of a white hat or products created by a benevolent troublemaker has fallen out of style in many mainstream fields of tech development. Now, any tech entrepreneur is a free agent to whichever tech trend happens to be in vogue, and “disruptors” is a hollow buzzword deployed by startup marketing teams.

    Just look at how many projects and funds have pivoted back to AI now that the industry is reaching new heights of innovation and adoption. Trends drive funding and growth in any industry, but it becomes increasingly apparent when leading funds and investors radically change the projects they back, and every other accelerator follows suit to ride a wave. It creates an environment where worthy projects might miss out on valuable funding or attention because their industry isn’t in a trendy tech investment listicle.

    With that in mind, do entrepreneurs and investors have the wrong mindset when exploring certain tech sectors?

    Part of the charm of white hat security comes from adopting a new perspective on a seemingly taboo or illicit part of tech culture and communities. It’s a real-life example of keeping your friends close but your enemies closer. But with so many tech entrepreneurs and VCs chasing trends, it’s harder for other parts of tech to escape being overlooked.

    Some might argue the taboo parts of tech culture have nothing that might benefit mainstream adoption. This argument is understandable, considering how underground tech fixtures are either built to be exploitative or harnessed for unsavory purposes. Reframing fringe developments for other uses may look like an endorsement or put projects in a morally grey area.

    That being said, tech entrepreneurs and investors historically don’t have a problem with being in the grey when it comes to backing projects or entire sectors. Case in point: Bitcoin and crypto, in general, were perceived as a tool for overtly criminal activity, such as buying drugs on the dark web.

    Related: Why 2023 Might Be The Year of the Crypto Underdog

    The dark web is probably one of the murkiest parts of the internet, yet many everyday users don’t actually understand what it entails. The dark web allows private computer networks to communicate and transact completely anonymously by hosting internet content through highly-guarded overlay networks that can only be accessed through specific software or authorization. This kind of technology could be highly beneficial if it wasn’t infamously associated with terrorism, child exploitation and other forms of violence.

    Polls repeatedly show Americans don’t like government and corporate surveillance. And even Westerners who aren’t as concerned about companies like Meta and Google tracking their internet activity understand the value censorship resistance offers activists and journalists seeking to share information under totalitarian regimes.

    But most entrepreneurs wouldn’t even consider repurposing the dark web’s technological underpinnings due to its reputation. A white-hat mentality, for example, could be enormously beneficial in trying to keep the good in the dark web while finding ways to mitigate or even eliminate the bad.

    tomi, an anonymous project that claims to be led by crypto-industry leaders, has taken this approach in building its own alternative internet network. The idea is to ensure the free flow of information without government or corporate surveillance and prevent violence and illicit activity via tomiDAO, its community-led governance model.

    Related: The Metaverse Might Not Be Relevant Anymore, But AR Will Still Transform Industries

    Even AI has already been utilized for disreputable purposes. AI-based facial recognition has landed companies in hot water for illegal usage, not to mention the controversy caused by deepfakes and data privacy being compromised by generative AI. Yet there are few convincing arguments to completely abandon AI for benevolent reasons because it’s being used for dubious purposes.

    Innovation can often come from the most unlikely places, but adopting a trend-focused or narrow-minded approach to tech development will cause entire sectors to be discarded or pushed further to the sidelines. If we want to see more white hat-style development that creates the most interesting and generous tech products possible, it will require entrepreneurs and investors to shift their perspective. While not every seedy sector of tech has a hidden treasure trove of use cases waiting to be discovered, it would be worthwhile to look at the perimeter to at least examine how certain technologies can be used to benefit everyone.

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    Ariel Shapira

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  • 6 Powerful Brand Storytelling Tips For Marketers | Entrepreneur

    6 Powerful Brand Storytelling Tips For Marketers | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Storytelling is a powerful tool that marketers use to engage their target audience and create a connection between the brand and the customer. In today’s fast-paced world, it’s becoming increasingly important for brands to stand out from the crowd and capture the attention of potential customers.

    Research has shown that stories impact the brain more than dry, straightforward information. A good brand story captures customers’ attention and creates an emotional connection that stays with them long after the initial interaction. In this article, we will dive deeper into the world of brand storytelling and share six powerful tips for marketers to create compelling stories that will impact your bottom line.

    1. Know your target audience

    Before you start telling your brand story, it’s important to know who your target audience is. Understanding demographics such as age, gender, location and income will help you tailor your brand story to your target audience’s interests and needs. It’s also essential to identify the customers’ needs and desires and what they seek in a brand. This information can be gathered through market research and surveys.

    Once you clearly understand your target audience, it’s time to create a hook that will grab their attention. A hook is a sentence or two that will make people want to know more about your story. For example, if you’re a fitness brand, your hook might be, “Are you tired of feeling sluggish and unmotivated? Discover how our workout program can transform your life”.

    Related: 6 Ways to Get Customers Hooked and Raving About Your Brand

    2. Create a compelling story

    A compelling story is essential for engaging your target audience and creating an emotional connection. Your brand story should be unique and stand out from your competitors. A good story has a structure with a beginning, middle and end. It should also have a clear and concise message that is easy to understand.

    Some key elements of a compelling brand story include its origin story, mission and values and what sets it apart from its competitors. You should also include real-life examples and customer testimonials to give your story credibility and make it more relatable. People are more likely to connect with a story they can relate to.

    Consider using characters in your brand story that your target audience can identify with. For example, if you’re a travel brand, your story might revolve around a young couple seeking adventure and seeking an escape from their busy lives.

    3. Use emotional storytelling

    Emotions play a powerful role in brand storytelling. They create an emotional connection between the customer and the brand that is much more powerful than just a simple transaction. By tapping into the emotions of your target audience, you can create a story that resonates with them and stays with them long after the initial interaction.

    Examples of emotional storytelling include telling a personal story about the brand founder, highlighting how the brand has helped customers in the past and showcasing the brand’s impact on the community.

    Related: 5 Ways to Get to the Heart of Emotional Marketing

    4. Utilize visual storytelling

    Images and visuals are an important part of telling your brand story. They can help bring your story to life and make it more memorable. Use images that are powerful, emotional and relevant to your story. For instance, if you’re a food brand, you might use images of fresh, healthy ingredients and happy families eating together.

    There are several types of visual storytelling that you can use, including infographics, videos, images and illustrations. When using visual storytelling, it’s important to ensure that the visuals are high-quality and relevant to your brand story. You should also ensure the visuals complement the story and not overpower it.

    5. Inspire action with your story

    Stories are not just about capturing your audience’s attention; they’re also about inspiring them to take action. Whether you want to drive sales, encourage sign-ups or promote a particular cause, the key is to make your story actionable.

    • Communicate your call to action: Your story should have a clear and compelling call to action that inspires your audience to take action.
    • Show the benefits of taking action: Highlight the benefits of taking action, whether improving their life, solving a problem or experiencing something new.
    • Make it easy to take action: Make it easy for your audience to take action by providing clear instructions, links and other resources.

    6. Incorporate storytelling into your marketing strategy

    Once you have created your brand story, it’s essential to incorporate it into your marketing strategy. This can be done by integrating storytelling into your campaigns, such as email marketing, social media and advertising. It’s also important to measure the success of your storytelling efforts to ensure that they resonate with your target audience. This can be done by tracking engagement, shares and conversions.

    Continuously refining your storytelling strategy is also important to ensure it stays relevant and engaging for your target audience. This can be done by regularly conducting market research, tracking metrics and making tweaks to your story as needed. People are more likely to share stories that they can connect with and that impact them. Ensure your brand story is shareable by making it easy for people to share on social media and other channels. Encourage your audience to share your story by including a call-to-action in your story.

    Related: How to Use Storytelling to Sell Your Brand and Vision

    Remember, the most important aspect of brand storytelling is to be authentic to your brand’s values and mission. This will ensure your story resonates with your target audience and creates a lasting impression.

    These tips will help you create a powerful brand story that connects with your target audience and differentiates you from your competitors. Remember to reflect your brand values and not be afraid to take a stand on what is important to your brand. Good luck with your brand storytelling journey!

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    Murali Nethi

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  • How a Business Coach Can Make You Successful | Entrepreneur

    How a Business Coach Can Make You Successful | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    One of the best pieces of advice I can give to fellow entrepreneurs is to get a business coach. I should know; I’ve had the same one for 12 years. He’s helped me through some of the stickiest challenges I’ve ever faced in my business, and I credit much of my success to his support. Beyond helping me through the tough times, he’s also helped me to identify and lean into my strengths. Here’s how a good business coach should help you do the same.

    They speak the truth

    When you’re an entrepreneur, especially one who gains a lot of traction quickly, you’ll find yourself surrounded by many “yes people.” They’re usually well-intentioned, eager to please you and say the right thing so you’ll view them positively. Often, they’re also your employees, and the power of a paycheck means they won’t want to risk offending or irritating you. This makes sense, and these people shouldn’t be blamed for their staunchly supportive behavior.

    Even so, you’ll sink if these folks are the only ones in your circle. You also need someone who will give their honest opinion, no matter how you’ll receive it. This is a big reason why I strongly recommend your business coach has no agenda or financial ties to your business. They should have a similar level of expertise as you, but their only motivation is to help you become the best version of yourself, so you and your company succeed.

    This honesty means your coach will also tell you the truth about your strengths. Maybe you think you excel at sales, but they’ve seen that you’re far better suited to lead strategically. If you want your skills to be in a particular area, it might be uncomfortable to have your coach tell you they lie elsewhere. But hear them out. Sometimes it takes someone with expertise and an outsider’s perspective to make sure you’re in the role where you’ll contribute the most.

    Related: 10 Reasons Why You Need a Business Coach

    They challenge you to more

    Good business coaches advise you on leadership and strategy, but great coaches also tackle the relational and psychological aspects of being a business owner. They help you discover your fears, insecurities, character flaws, relationship mistakes and more. All of these aspects will affect the business, whether you face them head-on or not.

    As you work through these vulnerabilities, you’ll also encounter your strengths. For example, maybe your coach helps you discover that you tend to get defensive when someone comes to you with a concern. Instead of listening and considering the person’s point of view, you start defending your own, often vehemently.

    While this habit is something to work on to create healthier internal relationships, it also shines a light on one of your strengths: your passion and whole-hearted belief in yourself and your decisions. Your business coach can work with this.

    They can help you smooth over your communication challenges while helping you harness your decisiveness and assertiveness in more positive, productive ways. Since coaches should challenge you to be your best version of yourself, they need to understand your assets and liabilities.

    Related: If You Haven’t Hired a Business Coach, You’re Holding Yourself Back

    They hold you accountable

    Finally, business coaches worth their salt will not just dispense advice and go on their merry way. They’ll also share their insights, discuss them with you, collaborate on the next steps and be there to see them through. If you fail, they’re standing by to analyze why and how to avoid doing the same the next time. If you succeed, they’re waiting in the wings to evaluate why and how to achieve such an outcome again. A coach is with you through thick and thin, championing you while exploring how you can optimize your own growth and your companies.

    This also means they’ll call you out when you don’t hold up your end of the bargain. Maybe your coach helped you discover that you excel in creating financial projections and setting corresponding budgets. But you haven’t followed through on these things because you got busy, and they’re among your more tedious tasks. You can trust that your coach will hold you to your word, making sure you double down on your strengths to make the biggest impact you can.

    Getting a business coach with the right experience and intentions can be one of the best decisions you ever make as an entrepreneur. They’ll not only help guide you through the challenges of owning a business but also ensure you find your strengths and make the most of them.

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    Clate Mask

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