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Tag: Growth

  • How to Acquire Your First 100 Customers as a Fintech Startup

    How to Acquire Your First 100 Customers as a Fintech Startup

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    Opinions expressed by Entrepreneur contributors are their own.

    In 2008, Kevin Kelly, the founding editor of Wired, proposed the 1,000 True Fans theory. Attract a thousand loyal fans to your Fintech startup or any other business – and you’ll make money. However, this might seem unrealistic for a Fintech startup.

    Li Jin, the co-founder of Variant Fund, lowered the initial goal to 100 loyal customers. In her opinion, businesses can succeed by giving their most loyal fans more value at a higher price. Although this number of clients sounds quite realistic, attracting 100 brand followers in a highly competitive environment is difficult. You can achieve this goal with a clear marketing strategy for Fintech startups. Let’s look at the most efficient ways to acquire your first 100 customers.

    Related: 7 Things to Consider Before Launching a Fintech Startup

    Typical problems Fintech startups face

    Recruiting the first 100 grateful clients is difficult. The market has strict requirements for newcomers:

    The industry has a low barrier to entry

    According to Statista, the number of startups in the U.S., EMEA, and Asia-Pacific has nearly tripled in the past 4 years. Consumers like mobile banking apps, so investment in Fintech companies is growing. Project ideas for the financial industry are more relevant than ever.

    Users don’t entrust sensitive data to unfamiliar apps.

    Users trust financial apps that have a large audience and positive reviews. Although the App Store and Google Play check each platform for safety and quality before publication, not all people buy new products.

    A startup should invent a brilliant Fintech marketing strategy to interest users and convert them into loyal customers.

    A business doesn’t know how to turn customers into leads.

    To make a product visible and demanded, startup initiators must understand their target audience and know how to convert one-time visitors into leads.

    An efficient working sales funnel will introduce a product to users and lead different clients to purchase. An advanced Fintech marketing strategy will help to build scenarios of interaction with each customer type to accompany them in sales until they buy a product.

    To acquire its first 100 customers, a business should use a proven Fintech marketing strategy. So, here are five ways to acquire new customers:

    1. Use personalization to communicate with your target audience

    According to Epsilon, 80% of users prefer brands that offer personalized services.

    Project initiators should remember that all customers are unique, adapt software solutions to specific purposes, and personalize marketing messages. Specialists interview users to find out their problems and segment them into groups.

    This division of the target audience will help build more personalized communication with customers. Augmenting Fintech startup marketing with AI will help you create targeted text messages and product/service recommendations.

    Related: Launching A Fintech Startup? Here’s How We Built Ours

    2. Convince customers with powerful words: Build a content promotion strategy

    When users are looking for software solutions for financial issues, they search on the internet. By entering keywords, they find relevant material. Marketers can use people’s desire to learn more information and compare apps to build a content promotion strategy.

    The main thing is to find keywords that will answer customers’ concerns and create useful content. Write an article comparing several services, and favorably disclose the advantages of your financial software. Create a top list of investment apps mentioning your product. Tell a post-story of a customer who solved a problem with your app, and describe its functionality.

    Various content will encourage potential customers to try a free version of the product, sign up for a demo or buy a discounted subscription.

    3. Take care of the visual component of a Fintech app

    Many studies confirm that product branding has a direct impact on the decision-making process. Navigation, colors, styles, and focus on customers’ values determine whether people buy a digital product.

    Everything is important: the message of the text, the font size, the distance between elements and the color of objects. The right combination of these encourages customers to take targeted actions.

    Involve experienced UX/UI designers with the knowledge of key psychological principles in creating a landing page. They will place priority buttons so that users can easily find and click them. An advertised object must point at a call-to-action element.

    4. Make gamification in financial software your trump card

    Gamification has attracted the attention of non-gaming app creators. According to Yu-kai Chou, customers feel successful when using apps. This mechanism works just like psychological triggers, making it easier to interact with serious financial programs.

    Gamification can become a lead magnet. Surely, customers would be interested in a Fintech platform integrated with a fitness tracker. A bank can give an interest rate of 3% for reaching a fitness goal of 10,000 steps. An offer of investment education in a simulated environment sounds enticing as well.

    By cleverly advertising financial product game features (avatars, quizzes, rewards, infographics, etc.), you’ll surprise customers and gain new ones.

    Related: 6 Great Content Marketing Examples for Fintech Startups

    5. Resort to referral Fintech marketing

    In 2012, Nielsen found that 92% of people trust word of mouth more than traditional advertising when making purchasing decisions. The situation has not changed yet: Nine out of 10 buyers trust reviews of their friends, acquaintances and other users.

    Use referral marketing to reach the target figure of 100 clients faster. It is a powerful mechanism for acquiring new customers. Ask your first users to share positive impressions about your brand with their acquaintances, and offer them a pleasant bonus for that (a cash reward, an individual discount, etc.).

    Engaged customers will tell a story of a product/service value better than a marketer will. They reveal the benefits of the brand from the user’s perspective. Conduct a quick survey to find out what rewards your clients want. Work with them until you gain the right number of loyal customers.

    It won’t be easy to get your first 100 clients, but we have pointed out five of the most effective major ways to do so. Start small, test ideas, and use different combinations of marketing Fintech activities. Through trial and error, you’ll discover a working formula for success.

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    Alexandr Khomich

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  • How Retailers Can Ensure They’re Setup for Success This Holiday Season

    How Retailers Can Ensure They’re Setup for Success This Holiday Season

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    Opinions expressed by Entrepreneur contributors are their own.

    Over the last couple of years, Christmas in July has taken on a new meaning for retailers — what once was an opportunity to offer a summer sale has now transformed into a critical time to prepare for the upcoming holiday shopping season.

    But the past few holiday shopping seasons have proven to be anything but ordinary. The past two years, the pandemic caused supply chain delays resulting in backlogs and undelivered gifts, a challenge for retailers and a lesson learned for consumers. As a result, this year, consumers began their holiday shopping earlier to avoid supply chain bottlenecks and to combat high inflation — with 25% of consumers starting as early as August or September. Additionally, the pandemic accelerated the online shopping trend, with new data suggesting that 24.5% of this year’s total retail holiday sales will come from online orders.

    With all of this in mind, some (myself included) may argue that July may be too late for retailers to start their holiday season planning, especially given that the holiday season can account for up to 30% of retailers’ annual sales.

    Related: July Is Just Early Enough to Start Planning for Holiday Selling

    So, how can retailers adapt their strategies to focus on holiday season planning throughout the entire year (as opposed to just the second half) to cover all their bases, increase revenue and prepare for the unexpected?

    Prioritize cash flow planning

    Consumers are currently facing the highest inflation rates in nearly 40 years and a halt in government stimulus payments, which in turn impacts how they approach their holiday shopping (e.g., how much they’re planning to spend, through what channels, etc.).

    As a result, small business retailers are entering a challenging and unpredictable time. To mitigate this uncertainty, they must look internally and assess their cash flow well in advance of the holiday season in order to be best prepared for what’s ahead.

    The most effective way retailers can approach this is by creating different cash flow scenarios early in the year that map out the business’ best-case scenario, worst-case scenario and most likely scenario for how the holiday season will pan out. Accounting for these three scenarios can help retailers create a plan of action for how they’ll tackle any challenges and how they’ll activate each scenario. Proper planning gives business owners the confidence needed to forge forward by removing ambiguity and unexpected situations (e.g., not having enough cash on hand, supply chain delays) come the most critical time of year.

    Whether you’re a big box retailer or a local mom-and-pop shop, it’s important to have a full understanding of your cash flow positioning year-round in order to make key business decisions and plan for various scenarios. For small businesses, leaning into technology such as Xero, a cloud-based accounting software platform, allows small business owners to keep track of their cash flow across the customer journey. Keeping track of this data in real-time can help retailers see their full cash position at any point in the year, which can help contribute to their holiday planning strategies.

    An important question all retailers should be asking themselves early in the planning process is: How will my product/service make out if the economy dips into a recession and budgets get tighter? Where does my product/service sit on the hierarchy of needs? If you’re a retailer selling non-essential items (e.g., jewelry, home decor) your planning strategy may look different than if you’re selling essential items like groceries. Having an understanding of your product and consumer purchase patterns will allow you to assess strategies such as how to price your product, how to manage the supply chain, how to effectively market the product/service and beyond.

    As retailers start their holiday planning earlier in the year, what factors should they consider during the planning process?

    Return policies

    According to the National Retail Federation, $218 billion worth of online purchases were returned in 2021 — more than double the year before. The uptick in returns is likely due to retailers offering more lenient return policies during the pandemic as they sought out creative solutions to address in-store closures/restrictions.

    Two years later, retailers (especially small businesses) are now facing higher costs for labor and shipping due to persistent inflation, requiring them to look inward for alternative ways to reduce costs (which for a lot of retailers is shaping up to include changes to generous return policies).

    My advice: Retailers should continue to offer lenient return policies around the holidays, including keeping the return window at least 30 days (in-person and online) and allowing for online-only purchases to be returned in stores. Keeping the window shorter (but still allowing for returns) can help alleviate the impact returns have on the beginning of the year’s cash flow.

    Supply chain

    Worldwide supply chain constraints have had a lasting impact on retail operations. If we’ve learned one thing from these challenges, it’s the importance of planning.

    Having an adequate supply chain strategy in place will reduce the risk of overspending on unnecessary items and the risk of running out of supply for highly sought items. Ordering inventory early in the year can ensure you have adequate stock for top-selling items when the holiday season rolls around. Not having a bestselling product available often means the product will get substituted by the best alternative.

    My advice: Consumer data is your best friend. Properly tracking and utilizing this data can help you have a better understanding of your consumers and their purchase patterns, and which products will likely be in high demand during the holidays (for inventory planning purposes).

    Related: Think It’s Too Early to Strategize for Holiday Ecommerce Sales? Think Again.

    Labor market

    A tight labor market and rising labor costs continue to cause challenges during the holiday hiring season. Failing to meet hiring goals can eventually lead to a loss in sales due to not having enough staff to help ensure shipments, inventory and in-person sales are accounted for.

    My advice: Retailers should consider revamping recruiting strategies, raising wages, offering flexible schedules and extending benefits in order to attract new or seasonal hires. For retailers who are rethinking their reliance on seasonal workers, consider more appealing offerings for regular staff to take on extra hours.

    Consumer behavior

    The current economic climate has impacted the way consumers approach brand loyalty, with many looking to shop for the best deal, even if it’s not through their preferred retailer. As economic uncertainty persists, consumers are experiencing behavioral shifts.

    My advice: Retailers should focus on loyalty strategies to reward customers for shopping at their stores (e.g., offering exclusive deals to loyalty members or offering a point system for each dollar spent rewarding customers down the line with credit or a gift). Retailers can also draw in new customers by offering bonus rewards for signing up for the loyalty program that encourage them to return to the store. Creating a connected omnichannel experience where the physical and online stores sync is also a big draw for consumers.

    Adequate planning and forecasting throughout the year is the foolproof way to ensure your business is best positioned for the most wonderful time of year. By preparing for the upcoming holiday season year-round as opposed to just in the second half of the year, retailers can directly apply lessons learned from the previous year, effectively plan for various scenarios based on different external factors (i.e., inflation) and get a head start on competitors.

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    Ben Richmond

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  • Elon Musk ‘a perfect recruitment tool’ for organized labor, says new UK unions boss

    Elon Musk ‘a perfect recruitment tool’ for organized labor, says new UK unions boss

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    LONDON — Elon Musk’s controversial Twitter firing spree is sending workers into the arms of organized labor, according to the new head of Britain’s Trades Union Congress.

    “Elon Musk is a perfect recruitment tool for the trade union movement,” Paul Nowak told POLITICO. Since the Tesla billionaire took over the social media platform in October, Prospect, one of the trade union federation’s 48 affiliates, “has seen its membership in Twitter go up tenfold,” he said.

    The influx is “precisely in response” to Musk, argued Nowak, who “thinks he can issue a directive from San Francisco that somehow just happens all around the world with no regard to employment law.”

    Musk has fired roughly 3,700 employees — nearly half of Twitter’s workforce — in a round of mass layoffs since buying the company.

    U.K. Twitter employees earmarked for an exit received an email saying their job would be “potentially” impacted or “at risk,” because, under British law, firms are required to consult with staff over mass redundancies.

    In November, Musk meanwhile gave staff an email ultimatum to either go “extremely hardcore” by “working long hours at high intensity” or quit the company.

    Musk’s behavior is, Nowak said, “a great recruiting tool for us.”

    “If I was a young worker in tech, I’d be thinking that being a union member might be a good investment at the moment,” he said. “If it can happen at Twitter, it can happen anywhere.”

    Unions have in recent years ramped up their activity in another part of the tech world: the gig economy. Uber and food delivery service Deliveroo recently signed agreements with unions, while some Apple stores have voted for union recognition. Last year also saw the first-ever industrial action ballots at a U.K. Amazon warehouse.

    Organized labor is “beginning to make inroads” in tech, Nowak said — but it still needs “to step up that work.” Twitter had not responded to a request for comment by the time of publication.

    Strikes

    Nowak takes the helm at the TUC at a time of major industrial unrest in the U.K, as employees in a host of sectors rail against stagnant wages amid soaring inflation.

    U.K. Twitter employees earmarked for an exit received an email saying their job would be “potentially” impacted or “at risk” | Justin Sullivan/Getty Images

    “It doesn’t matter whether it’s railway workers, postal workers, nurses, paramedics, our members aren’t on strike for the sake of it,” he said.

    Since the financial crisis in 2008, the median income in Britain has fallen behind neighboring countries in Europe. An analysis by the TUC shows workers are £20,000 poorer, on average, since 2008 because pay has failed to keep up with inflation. By 2025 the union group expects that gap to increase to £24,000, with even larger gulfs for frontline healthcare staff who are striking.

    Britain’s Retail Price Index measure inflation reached 14 percent last year, and economists forecast inflation — in part spurred by the pandemic and Russia’s invasion of Ukraine — will persist longer in the U.K. than among its G7 partners.  

    “Households can’t afford as much as they have been able to in the past,” said Josie Dent, managing economist at the Centre for Economics and Business Research. “Naturally that creates weaker demand.”

    Against that backdrop, Novak said he wants the British government to stimulate domestic demand by putting more pay in workers’ pockets. The government argues boosting public sector pay will further fuel inflation and push its already shaky public finances further into the red.

    “What do our members do when our members get paid and get decent pay rises? They go and spend that money in local shops, hotels, restaurants,” said Nowak, and “they don’t squirrel it away in offshore bank accounts, or save it away for a rainy day.”

    “You have to create demand internally in the economy as well,” he added. “We’ve had the government sort of turn that common sense on its head.”

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    Graham Lanktree

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  • 5 Things to Do Now to Propel Your Business in 2023

    5 Things to Do Now to Propel Your Business in 2023

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurship is a daily leap of faith. In times of economic uncertainty, that leap may feel like a dive off a cliff. We are in one of those times. It likely will take months to fully re-adjust to the forces that have pummeled the world’s economy, and to entrepreneurs, months can feel like years.

    With the right playbook, entrepreneurs can survive and thrive in whatever economic scenario. Here are five things you can do to propel your business ahead now and through the difficulties of business cycles for years to come.

    1. Learn the lessons of more challenging times

    A rocky economy presents a unique opportunity to make tough decisions about the business plan. Everything is open to reexamination. How has the market changed? Are your customers facing challenges that create new opportunities for your solutions? How do new conditions change your assumptions, and what actions do you need to take in response?

    Critically evaluate your product roadmap. Is this the time to pivot or become more aggressive with your current plans? Prioritize the highest margin features that are achievable in the next twelve months. Push out projects that don’t make that list, and re-assign resources accordingly. Re-assess pricing. Even as inflation tiptoes back from the highest levels in forty years, raw material and transportation costs remain way up. What will impact your customers if you adjust the pricing or add surcharges to offset these costs, at least temporarily?

    It’s been a rough year for hiring. Many companies took the talent they could get. If there are employees or gig workers who would fare better in a different job, now is the time to let them go. Make tough-minded corrections that will pay off overall — corrections that might be avoidable in less challenging times.

    Related: How to Turn Inflation and Recession into Your Largest Business Opportunity

    2. Tighten your grip on cash

    Venture capitalists are pulling back. In the third quarter, Crunchbase reported that funding for startups in U.S. and Canada fell 50% year-over-year. Valuations are down across the board. If you are fortunate enough to be a later-stage startup that benefited from VC largess in 2021, make your last raise last longer than intended.

    Keep your dry powder dry, and put off going for another round until the markets even out. Reemphasize the basics for early-stage companies with less market validation and greater distance between now and a potential exit. Delay all capital expenditures. Leverage the hybrid work model if possible, to reduce rent and other office expenses. Continue with Zoom or Google Meet. Now is not the time to rack up travel costs. Re-negotiate fees and terms with service providers. Seek credit terms with key suppliers, in a word, bootstrap.

    3. Talk to customers, in person. Now.

    How have the business needs of your customers — whether paying or beta — changed over the last 18 months? Are there benefits to your solution that have more recognized value now? Nearly every business, for example, from corporates to startups, has been forced to re-learn the lessons of supply chain management. Startups that can help their customers make better business decisions based on artificial intelligence (AI), reduce costs by improving inventory management or protect against out-of-stock scenarios by identifying and building relationships with new, more local sources of supply will have an edge.

    Related: Finding Validation in Serving Customers

    4. Non-dilutive capital

    According to PitchBook, venture capitalists are showing greater interest in portfolio companies “whose satellite, robotics and software tools can do double duty” in military and commercial markets. International conflicts are one reason, of course.

    Another is that the defense and military security industries are generally viewed as recession-proof. Our firm routinely encourages portfolio companies to consider non-dilutive funding from the Small Business Administration — grants to support cutting-edge technologies range from $150,000 to more than $1 million.

    Navigating the application process isn’t for the faint of heart. A startup must be realistic about the work involved, but in many states, there are resources to help. Besides the funding, severe responses to agency requests for proposals are reviewed and evaluated by technologists. At a minimum, this can be terrific feedback and a great source of industry contacts.

    5. Blue-chip cultures attract blue-chip talent

    Company culture can be an asset or a liability. An inclusive, rich culture helps key hires say yes. Finding stakeholders that believe what you believe and are aligned with your team’s values significantly improves the odds that they will stick with you in good times or bad.

    After months of “great resignation” fever, the over-heated demand for talent may be cooling off. Maybe offers aren’t as fast or grand as they were a year ago. Maybe Twitter won’t be the only advanced technology business to let people go. Regardless, the search for great talent isn’t a faucet that a young company turns off and on. A startup might modulate the timing or the number of hires but stand at the ready to recruit and filter for culture fit.

    Related: 3 Ways to Stay Competitive in the War for Talent

    With the right mindset and intentional approach, an entrepreneur can make 2023 a year to strive and thrive. As Yogi Berra, my favorite baseball player of all time, said, “Swing at the strikes.” In business, like baseball, the right swing can turn even the most challenging pitch into a hit.

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    Tom Walker

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  • The UK is starting to get real about Europe

    The UK is starting to get real about Europe

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    Paul Taylor is a contributing editor at POLITICO.

    After six years of chaos and recrimination since Britons voted to leave the European Union, there are signs the country is showing an unexpected outbreak of common sense in its approach to the bloc.

    In his first weeks in office, Prime Minister Rishi Sunak — a Brexiteer himself — has sent clear signals that he wants a more constructive relationship with Brussels and Paris, and to avoid a trade war with Britain’s biggest economic partner.

    Gone are the nationalist bombast of former Prime Minister Boris Johnson and the sheer havoc wrought by his successor Liz Truss crashing the economy in pursuit of a Brexit dividend. Instead, they have both given way to a sudden burst of pragmatism, as Sunak is seeking practical solutions to festering problems. 

    This change in outlook may be partly due to the realization that Europe needs to stand united in the face of a threat to its common security from Russian President Vladimir Putin — although that hadn’t stopped Johnson from bragging about how leaving the EU had supposedly freed the United Kingdom to be more supportive of Ukraine than France or Germany.

    It may also be due to the dire economic straits Britain is in after the collapse of Truss’ short-lived experiment for a deregulated, low-tax Singapore-on-the-Thames. Or, perhaps, German Chancellor Olaf Scholz’s hard line on any EU deal with the U.K. has had a sobering effect. As may have the shift in British public opinion, which now thinks leaving the bloc was a mistake by a margin of 56 percent to 32 percent.

    For whatever reason, it is a welcome start.

    In just three weeks, Sunak has signed up to an EU defense initiative to make it easier to move armed forces around the Continent, he’s acted to improve Britain’s relations with Ireland, and he’s created political space for a possible compromise on the vexed issue of trade with Northern Ireland, which has bedeviled relations with Brussels since the U.K.’s exit from the EU.

    At their first meeting, Sunak told United States President Joe Biden that he wants to have a negotiated settlement on the Northern Ireland Protocol in place by next April — the 25th anniversary of the Good Friday peace agreement. So, sustained pressure from Washington is starting to pay off as well.

    The prime minister has also sought to thaw frosty relations with France, clinching an agreement with Paris to clamp down on migrants crossing the Channel from northern France in small boats. Europe’s only two nuclear powers have now agreed to hold their first bilateral summit since 2018 early next year, focusing on strengthening defense cooperation.

    To be fair, after saying “the jury is still out” on whether Macron was a friend or foe of the U.K., Truss had already taken a symbolic first step toward reconciliation by agreeing to attend the first meeting of the European Political Community last month. The geopolitical grouping was dreamed up by Macron to bring the entire European family together — except Russia and Belarus. 

    What’s more, the torrent of Europe-bashing rhetoric from Conservative ministers has almost dried up — at least for now. Suddenly, making nice with the neighbors is back in fashion, if only to ensure they don’t turn the lights off on the U.K. by cutting energy exports when supplies get tight this winter.

    The tone of contrition adopted by Northern Ireland Minister Steve Baker, once the hardest of Brexit hardliners, was one of the most striking signals of this new humility. “I recognize in my own determination and struggle to get the U.K. out of the European Union that I caused a great deal of inconvenience and pain and difficulty,” he told Ireland’s RTÉ radio recently. “Some of our actions were not very respectful of Ireland’s legitimate interests. And I want to put that right.” 

    Meanwhile, encouragingly, Sunak is reportedly considering deprioritizing a bill by ousted Brexit ideologue Jacob Rees-Mogg to review, reform or automatically scrap some 2,400 retained EU laws, standards and regulations by the end of 2023 — a massive bureaucratic exercise that has rattled business confidence and angered almost everyone. The prime minister now seems receptive to pleas from business to give the review much more time and avoid a regulatory vacuum.

    A bonfire of EU rules would inevitably provoke new trade tensions with Brussels — and at a time when the Office of Budget Responsibility, Britain’s independent fiscal watchdog, has just confirmed the growth-shredding damage inflicted by Brexit.

    This isn’t the end of Britain’s traumatic rupture with the bloc. Just how neuralgic the issue remains was highlighted when earlier this week, Sunak had to deny reports that senior government figures were considering a Swiss-style relationship with the EU to ensure frictionless trade. He vowed there would be no alignment with EU rules on his watch.

    To paraphrase Churchill, it may not even be the beginning of the end. But it is, perhaps, the end of the beginning.

    Puncturing the illusion of a deregulated fiscal paradise fueled by borrowing without new revenue has had a sobering effect on the U.K. — offering Sunak a political window of opportunity to start fixing EU ties. After all, the Conservative Party can’t afford to defenestrate yet another prime minister after Theresa May, Johnson and Truss, can it?

    But beyond the conciliatory tone, the real test still lies ahead.

    Sunak will have to confront the hard-line Protestant Democratic Unionist Party (DUP) to push through any compromise with the EU on the Northern Ireland Protocol. 

    As the province remains part of the EU single market under the withdrawal treaty, any such deal is bound to involve some customs checks in Northern Ireland on goods arriving from Great Britain — even if they are scaled down from the original plan. It’s also bound to involve a role for the Court of Justice of the European Union as the ultimate arbiter of EU law. Both are anathema to the DUP.

    But securing such an agreement would at least open the door to a calmer, more cooperative and sustainable relationship between London and Brussels.

    That could be Sunak’s legacy.

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    Paul Taylor

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  • 3 Ways You Can Harness The Benefits of Your Flat Organization for Growth

    3 Ways You Can Harness The Benefits of Your Flat Organization for Growth

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    Opinions expressed by Entrepreneur contributors are their own.

    Organizational structures have been a hot topic of debate in the business world recently, due in no small part to the events of the last few years. Many companies simply lacked the agility to respond to all the disruption. However, others were stuck in place as conflicting leadership decisions pulled them in different directions.

    These companies’ chains of command got so bogged down that decisions began to slow and communication experienced delays. According to MIT Sloan Management Review, almost 40% of workers felt that the level of bureaucracy at their companies was especially problematic during the first six months of the pandemic. Employees also noted the stability of priorities (36%) and amount of red tape (34%) as hindrances to employers’ abilities to respond to pandemic-related changes. Ironically, these impediments are the unintended consequence of successful growth.

    If you think about it, a company’s organizational structure is akin to a building without elevators. A tall structure has many floors. Information, decisions and transactions flow from one floor to the next, moving through each level until they reach the front line. Should a customer-facing employee have a suggestion or resource request or require approval, the flow must then move in the opposite direction.

    Conversely, a flat organization has very few floors — in some cases, it has only one. It doesn’t take much effort to get information from one end of the building to another. That is, a flat organizational structure simply means an organization that has few — if any — levels of management. Many startups fall under this model, relying heavily on their founders but maintaining open communication. The challenge is to be intentional about the organization’s structure as it grows.

    Related: 3 Ways That Your Actions Today Will Shape Your Company’s Legacy

    Preserving the benefits of a flat organizational structure as you grow

    Successful entrepreneurs focus on business, product or service development, sales and marketing. Most often, a founder has a clear vision and personal values. Yet, as the company grows, the organization’s structure tends to develop independently from the vision and values. Here’s how to be intentional in maintaining the culture that made the enterprise successful as it grows — without building in costly bureaucracy:

    1. Take stock of your personal trust orientation

    Many companies throw around the buzzword “flexibility” in reference to employee benefits, but few understand what team members want. Research from Harvard Business Review reveals that what employees really need is flexibility by way of autonomy. However, the study found that the flexibility they want is contingent on their ability to exercise it how they see fit. In other words, employees need to feel trusted.

    Entrepreneurs often have tunnel vision. They accurately see themselves as the brains behind the success, and the business becomes their “baby.” I’ve seen this firsthand as a consultant. It can be hard to trust others with your creation. Yet, it is absolutely essential for successful growth. So, as you build your organizational structure, assess your personal trust orientation as it relates to your leadership role. If your belief in employees’ capabilities is low, then you might encounter the cultural struggles of a large company with a tall structure. On the other hand, high trust levels result in flatter organizations.

    Related: 3 Tips to Build Trust and Drive Business Transformation

    2. Clearly understand and avoid bureaucracy

    Maintaining quick, clear and effective communication is key to nurturing a flat organizational structure. Airbnb executives had this same realization when it revamped its hiring process and general core values over the last few years. Its leadership team found that investing in trustworthy employees and removing rules instead of adding them allowed for more communication and more freedom to move inside the organization.

    The main takeaway from Airbnb’s transformation? Replace policies with principles. You have to remember that the rules and policies you create do not exist in a vacuum. New company rules interact with every other system in the organization. By replacing rule-making with principle-founding, you can move from a restrictive, bureaucratic space to one that’s open, honest and straightforward.

    3. Distribute power as the company grows

    In the post-coronavirus landscape, companies must realize the need to adapt and broaden their hierarchical structures. Imagine a multimillion-dollar organization with checks that all must be signed by the same person. That structure would lead to delays and frustrations. Hierarchical models worked well back in the Industrial Revolution, but in today’s corporate landscape, it’s vital to nurture self-management.

    This means making an intentional and purposeful shift to elevate your employees to a position where they have power and where you invite them to actively voice their ideas. In self-managing organizations, power is distributed instead of delegated. Post-pandemic, there’s no room for delays due to hierarchies. Most leaders think that they have to have all the answers, but your employees want to help with solutions. This new era calls for leveraging your entire team’s collective strengths instead of leaning solely on your own.

    Related: 7 Components for Successfully Designing Your Organization

    One of the main drivers of any organizational structure is your people. Even if the business is your baby, you must keep people at the forefront of your mind as you progress. Today, success relies more on the collective intelligence of the whole. Recognize this fact before making any organizational decisions.

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    Sue Bingham

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  • Economy may be in a recession already, Conference Board says, after leading index drops for eighth straight month

    Economy may be in a recession already, Conference Board says, after leading index drops for eighth straight month

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    The U.S. leading economic index fell 0.8% in October, the Conference Board said Friday.

    Economists polled by The Wall Street Journal had expected a 0.4% fall.

    This is the eighth straight decline in the leading index.

    The long period of declines suggests “the economy is possibly in a recession,” said Ataman Ozyildirim, senior director of economic research at the Conference Board. He said the data show a recession is likely to start around the end of the year and last through mid-2023.

    The coincident index, which measures current conditions, rose 0.2% in October after a 0.1% gain in the prior month. The lagging index increased by 0.1%, matching the September gain. 

    The LEI is a weighted gauge of 10 indicators designed to signal business-cycle peaks and valleys.

    Stocks
    DJIA,
    +0.59%

    SPX,
    +0.48%

    were trading higher on Friday morning and the yield on the 10-year Treasury note
    TMUBMUSD10Y,
    3.827%

    rose to 3.8%.

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  • 3 Ways I Attracted The Best Generation Z Applicants

    3 Ways I Attracted The Best Generation Z Applicants

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    Opinions expressed by Entrepreneur contributors are their own.

    Just when you think you’ve figured out the generational differences in your team, a new generation exits the classroom and into the workplace. For the first time in history, there are five generations in the workplace. They are traditionalists (born 1925 to 1945), baby boomers (born 1946 to 1964), (born 1965 to 1980), (born 1981 to 2000) and (born 2001 to 2020. And trust me, navigating these differences is no easy feat. I found this out the hard way.

    When I first started my own business, I lived out the old adage, “If it isn’t broken, don’t fix it.” I figured the same recruiting and retention practices that had worked for my own generation would easily translate to Gen Z. But I was wrong. Very wrong.

    In fact, I had to relearn everything before I could create a business that attracted top-level Generation Z applicants. But it was well worth the effort. So, how did I do it?

    Here are a few things that helped me in my own journey:

    1. Rethink your office space

    The “always on” mentality really started to take hold as the internet revolutionized how we communicate and interact. The first generation of employees expected to be “on” 24/7 were millennials. The workplace was no longer separate from your life — in many ways, it became your life.

    Generation Z recognized this. They saw the mental health struggles and burnout that came with being “always on” from the generation before them. This is why when they left the classroom and entered the boardroom, they valued, above all else, a work-life balance. They want flexibility. They want privacy. They want boundaries.

    That’s why, when I first started my company, I made sure to cut the cereal bar out of the budget and offer employees the ability to work from anywhere and at any time. How do I do this?

    Well, I meet with my team once a week via Zoom and we cover our weekly, quarterly and annual goals. Then, I’m able to break them down into manageable projects that can be done from anywhere. Once they’re done with the task that week, they can either take the rest of the week off or use that time to work ahead on the next week’s project.

    Now, I realize that this format doesn’t work for all types of businesses. But, if you have the capability of being entirely remote, giving your team the freedom to work from anywhere will go a long way in attracting top-level Generation Z applicants.

    Related: Gen Z Brings a Whole New Dynamic to the Workforce

    2. Let them lead the conversation

    One of the worst mistakes that I did early on was trying to lead with answers instead of questions. Well, let’s just say that didn’t go over too well. In fact, it completely flopped. And for good reason.

    You see, I was terrified of looking like a fool in front of my team. So, I didn’t give them a chance to catch me off guard. I lead with confidence, masked my fear and hoped that I could get through the day without falling flat on my face. However, my facade came at a high price. I almost lost the respect of my employees in the process.

    My team was frustrated because they felt like I was trying to control the conversation instead of letting them have a voice. They were done with the top-down management style and desperately wanted a leader who would listen to their needs.

    I knew I needed to change — and fast. This is why I started hosting weekly one-on-one conversations via Zoom.

    During these conversations, I asked my team about their work-style preferences, what motivates them, and how I could better support them. I even asked about how they like to socialize and what their favorite type of team-building activity is. And you know what? These conversations completely changed the way I ran my business –– for the better.

    My Gen Z employees are now some of my most valued team members because they feel heard and appreciated. Because once they knew that I was willing to listen, they were willing to open up and share their ideas — which has led to some pretty amazing results for my business.

    Related: 5 Ways Businesses Can Reach ‘Generation Z’

    3. Focus on their development, not placement

    The great Mark Twain once said, “The two most important days in your life are the day you are born and the day you find out why.” Now, I’m sure Twain wasn’t thinking about Generation Z when he made this statement, but it couldn’t be more relevant for today’s young workers. And I’ll tell you why.

    I learned the hard way that if you want to retain Generation Z workers, you need to focus on their development, not placement. For instance, when I brought on my first intern, I eagerly looked at my needs and then placed her in the department where I thought she would excel the most.

    But, after a few weeks, it became clear that she was miserable. She wanted to be doing something completely different — and she’s not the only one.

    According to Deloitte, “Most Gen Z professionals prefer a multidisciplinary and global focus to their work, with the expectation that this can create opportunities for mobility and a rich set of experiences.”

    For Gen Z, A plus B equals growth. This is why offering them the chance to cross-train is so important.

    My intern didn’t want to be boxed in by her past experience or education. She wanted an opportunity to grow. And, once I gave her that chance, I grew as a leader, too. I stopped focusing on placing my employees in specific roles and started focusing on giving them the freedom to grow within the company.

    Working with Generation Z can be a challenge, but I can guarantee you that it’ll be worth it in the end. In my experience, I’ve found you need to offer them these three things:

    • The ability to work from anywhere.
    • The chance to lead the conversation.
    • An opportunity to grow.

    If you start with that, you’re well on your way to attracting and retaining top Gen Z talent — and becoming a better leader in the process.

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    Dr. Colleen Batchelder

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  • Give Your Employees The 3-Point Strategy They Need To Drive Sales

    Give Your Employees The 3-Point Strategy They Need To Drive Sales

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    Opinions expressed by Entrepreneur contributors are their own.

    It’s your employees’ job to motivate buyers, but employees similarly need the right tools to succeed. In today’s competitive environment, a well-written value proposition fills that need.

    What is your value proposition?

    A value proposition isn’t just useless information about your company, products or services. It’s a statement about what outcomes a person or group can expect when working with your company.

    A company’s value proposition is at the core of its business model. It’s a promise the organization makes to its customers regarding the value of its products and/or services. A value proposition should be simple, but powerful and clear. A compelling value proposition strategically examines the factors that influence customer focus, and overall business ambition and sets expectations. It serves both your customers and employees by setting up their expectations. Guiding employees by setting these expectations help ensure they understand your company’s standards and gives them something substantial to aspire to in regard to product quality, service, etc.

    Your value proposition guides your strategy

    A value proposition is a critical component of your strategy rather than just a feature of your marketing plan. It should provide three critical benefits:

    • Functional benefits: This is how your product performs. These benefits tie your offer to the outcome the customer wants.
    • Product attribute benefits: This is what makes your product stand out. These benefits provide a credible point for comparing your offer to competitors’ offers.
    • Personal benefits: These benefits account for emotional connections tied to the purchase decision.

    The most successful value propositions will offer the customer all three types of benefits at once. It is a promise that you plan to offer the buyer a positive experience with a great product or service. It convinces the buyer your product is the best choice for them and appropriately capitalizes on how the buyer feels. For employees, an effective value proposition gives them a better sense of what marketing strategies will be most effective.

    Related: How To Create A High-Performing Strategic Plan

    A strategy with real benefits

    Value propositions examine factors that influence a range of areas, such as customer focus or overall business ambition. So rather than seeing them as a feature of your marketing plan, develop the value proposition as a strategic core for all your operational models (e.g., decision-making, finances and resource prioritization).

    Once you have a clear operational strategy based on your value proposition, it will provide direction for all the interactions your employees have with your customers. It tells your sales representatives exactly who the target market is, what that audience wants to get or achieve and what’s most important for the audience to know about your product or service.

    With this clarity, the sales team can become more efficient and productive. They can reduce operating costs, all while improving customer engagement, segment reach, customer retention, market share, revenue, net profit and market share.

    Take my company, for example. I’m the chief marketing officer (CMO) of an investment management company that has made our value proposition a part of our deeper strategy. Our team recognized most organizations handling exchange-traded funds (ETFs) focus on beating a single financial index. However, we acknowledge that investors have specific, long-term goals and want investment solutions based on those unique objectives. We allow those goals to drive the development of all our products. The approach simultaneously meets investor needs and serves as a differentiator.

    Related: Want to Increase Sales? Think Deeper About What You’re Really Selling

    Determining the need to pivot

    Even when employees have a clear value proposition to offer customers, they’ll only be successful if that value proposition is still in line with current markets. Put your value proposition into context by looking at what’s happening outside your business. Is your industry — or an adjacent one — experiencing big changes? If so, you’ll likely have little choice but to pivot and transform.

    But what does transformation look like? You will either expand your value proposition or create a new one. Most companies will rationally expand their proposition until they have evidence that maintaining their core strategy is no longer safe. If you’re in an industry where digital disruption isn’t immediately emerging, you could probably get away with maintaining your tech infrastructure. If your industry is already adopting new digital options, simply optimizing your work might not be enough.

    Whether expanding your value proposition or starting from scratch, your employees need to understand your changes’ intent and practical application. The more they understand these elements, the easier it will be for them to commit to the shifts in an authentic way that improves customer trust.

    A must-have formula

    Whether you’re drawing up a new strategy or tweaking your current one, the key is to define your position based on the target segment you want to dominate and the value proposition you intend to dominate it with. The following formula can help you establish clarity:

    • Our product is for [target customers; functional] who want to [alternative to the norm or current options; functional].
    • Our product provides [key problem-solving capability; functional] that offers [product attributes; product], allowing you to [key product features; personal].

    A completed version of the formula might read: “Our product is for new parents who want to better understand their baby’s emotional wellbeing. Our product provides AI-based emotional tracking for infants that offers biofeedback analytics, calendar graphing and predictive alerts, allowing you to use a customized dashboard to respond and bond more deeply with your little one.”

    Then, you’ll need to differentiate their value proposition from others to stand out. Find ways to demonstrate that your brand offers something competitors do not. Or, explain how the service or product fulfills a need no other company can.

    Strong value propositions build strong business

    In today’s competitive environment, you have to give your employees the tools that can drive customers to take action. And a well-written value proposition can do that. It does more than just serve as a marketing hook. It directs the business and provides strategic guidance for your entire team. It gives workers insight into your values and goals, offering them direction. The resulting unity and efficiency set your brand apart and enable you not just to respond to customer preferences but to drive them. Keep the value proposition formula offered above in your back pocket so that you’ll adapt well and enjoy smooth sailing no matter where the market winds might blow.

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    David Partain

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  • Where Britain went wrong

    Where Britain went wrong

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    LIVERPOOL, England — On the long picket line outside the gates of Liverpool’s Peel Port, rain-soaked dock workers warm themselves with cups of tea as they listen to 1980s pop.

    Dozens of buses, cars and trucks honk in solidarity as they pass.

    Dockers’ strikes are not new to Liverpool, nor is depravation. But this latest walk-out at Britain’s fourth-largest port is part of something much bigger, a great wave of public and private sector strikes taking place across the U.K. Railways, postal services, law courts and garbage collections are among the many public services grinding to a halt.

    The immediate cause of the discontent, as elsewhere, is the rising cost of living. Inflation in the United Kingdom breached the 10 percent mark this year, with wages failing to keep pace.

    But the U.K.’s economic woes long predate the current crisis. For more than a decade, Britain has been beset by weak economic growth, anaemic productivity, and stagnant private and public sector investment. Since 2016, its political leadership has been in a state of Brexit-induced flux.

    Half a century after U.S. Secretary of State Henry Kissinger looked at the U.K.’s 1970s economic malaise and declared that “Britain is a tragedy,” the United Kingdom is heading to be the sick man of Europe once again.

    The immediate cause of Liverpool dockers’ discontent that brought them to strike is the rising cost of living. | Christopher Furlong/Getty Images

    Here in Liverpool, the “scars run very deep,” said Paul Turking, a dock worker in his late 30s. British voters, he added, have “been misled” by politicians’ promises to “level up” the country by investing heavily in regional economies. Conservatives “will promise you the world and then pull the carpet out from under your feet,” he complained.

    “There’s no middle class no more,” said John Delij, a Peel Port veteran of 15 years. He sees the cost-of-living crisis and economic stagnation whittling away the middle rung of the economic ladder.

    “How many billionaires do we have?” Delij asked, wondering how Britain could be the sixth-largest economy in the world with a record number of billionaires when food bank use is 35 percent above its pre-pandemic level. “The workers put money back into the economy,” he said.

    What would they do if they were in charge? “Invest in affordable housing,” said Turking. “Housing and jobs.”

    Falling behind

    The British economy has been struck by particular turbulence over recent weeks. The cost of government borrowing soared in the wake of former PM Liz Truss’ disastrous mini-budget on September 23, with the U.K.’s central bank forced to step in and steady the bond markets.

    But while the swift installation of Rishi Sunak, the former chancellor, as prime minister seems to have restored a modicum of calm, the economic backdrop remains bleak. Spending and welfare cuts are coming. Taxes are certain to rise. And the underlying problems cut deep.

    U.K. productivity growth since the financial crisis has trailed that of comparator nations such as the U.S., France and Germany. As such, people’s median incomes also lag behind neighboring countries over the same period. Only Russia is forecast to have worse economic growth among the G20 nations in 2023.

    In 1976, the U.K. — facing stagflation, a global energy crisis, a current account deficit and labor unrest — had to be bailed out by the International Monetary Fund. It feels far-fetched, but today some are warning it could happen again.

    The U.K. is spluttering its way through an illness brought about in part through a series of self-inflicted wounds that have undermined the basic pillars of any economy: confidence and stability. 

    The political and economic malaise is such that it has prompted unwanted comparisons with countries whose misfortunes Britain once watched amusedly from afar.

    “The existential risk to the U.K. … is not that we’re suddenly going to go off an economic cliff, or that the country’s going to descend into civil war or whatever,” said Jonathan Portes, professor of economics at King’s College London. “It’s that we will become like Italy.”

    Portes, of course, does not mean a country blessed with good weather and fine food — but an economy hobbled by persistently low growth, caught in a dysfunctional political loop that lurches between “corrupt and incompetent right-wing populists” and “well-intentioned technocrats who can’t actually seem to turn the ship around.” 

    “That’s not the future that we want in the U.K,” he said.

    Reviving the U.K.’s flatlining economy will not happen overnight. As Italy’s experience demonstrates, it’s one thing to diagnose an illness — another to cure it.

    Experts speak of an unbalanced model heavily reliant upon Britain’s services sector and beset with low productivity, a result of years of underinvestment and a flexible labor market which delivers low unemployment but often insecure and low-paid work.

    “We’re not investing in skills; businesses aren’t investing,” said Xiaowei Xu, senior research economist at the Institute for Fiscal Studies. “It’s not that surprising that we’re not getting productivity growth.”

    But any attempt to address the country’s ailments will require its economic stewards to understand their underlying causes — and those stretch back at least to the first truly global crisis of the 21st century. 

    Crash and burn

    The 2008 financial crisis hammered economies around the world, and the U.K. was no exception. Its economy shrunk by more than 6 percent between the first quarter of 2008 and the second quarter of 2009. Five years passed before it returned to its pre-recession size.

    For Britain, the crisis in fact began in September 2007, a year before the collapse of Lehman Brothers, when wobbles in the U.S. subprime mortgage market sparked a run on the British bank Northern Rock.

    The U.K. discovered it was particularly vulnerable to such a shock. Over the second half of the 20th century, its manufacturing base had largely eroded as its services sector expanded, with financial and professional services and real estate among the key drivers. As the Bank of England put it: “The interconnectedness of global finance meant that the U.K. financial system had become dangerously exposed to the fall-out from the U.S. sub-prime mortgage market.”

    The crisis was a “big shock to the U.K.’s broad economic model,” said John Springford, from the Centre for European Reform. Productivity took an immediate hit as exports of financial services plunged. It never fully recovered.

    “Productivity before the crash was basically, ‘Can we create lots and lots of debt and generate lots and lots of income on the back of this? Can we invent collateralized debt obligations and trade them in vast volumes?’” said James Meadway, director of the Progressive Economy Forum and a former adviser to Labour’s left-wing former shadow chancellor, John McDonnell.

    A post-crash clampdown on City practises had an obvious impact.

    “This is a major part of the British economy, so if it’s suddenly not performing the way it used to — for good reasons — things overall are going to look a bit shaky,” Meadway added.

    The shock did not contain itself to the economy. In a pattern that would be repeated, and accentuated, in the coming years, it sent shuddering waves through the country’s political system, too.

    The 2010 election was fought on how to best repair Britain’s broken economy. In 2009, the U.K. had the second-highest budget deficit in the G7, trailing only the U.S., according to the U.K. government’s own fiscal watchdog, the Office for Budget Responsibility (OBR).

    The Conservative manifesto declared “our economy is overwhelmed by debt,” and promised to close the U.K.’s mounting budget deficit in five years with sharp public sector cuts. The incumbent Labour government responded by pledging to halve the deficit by 2014 with “deeper and tougher” cuts in public spending than the significant reductions overseen by former Conservative Prime Minister Margaret Thatcher in the 1980s.  

    The election returned a hung parliament, with the Conservatives entering into a coalition with the Liberal Democrats. The age of austerity was ushered in.

    Austerity nation

    Defenders of then-Chancellor George Osborne’s austerity program insist it saved Britain from the sort of market-led calamity witnessed this fall, and put the U.K. economy in a condition to weather subsequent global crises such as the COVID-19 pandemic and the fallout from the war in Ukraine.

    “That hard work made policies like furlough and the energy price cap possible,” said Rupert Harrison, one of Osborne’s closest Treasury advisers.

    Pointing to the brutal market response to Truss’ freewheeling economic plans, Harrison praised the “wisdom” of the coalition in prioritizing tackling the U.K.’s debt-GDP ratio. “You never know when you will be vulnerable to a loss of credibility,” he noted.

    But Osborne’s detractors argue austerity — which saw deep cuts to community services such as libraries and adult social care; courts and prisons services; road maintenance; the police and so much more — also stripped away much of the U.K.’s social fabric, causing lasting and profound economic damage. A recent study claimed austerity was responsible for hundreds of thousands of excess deaths.

    Under Osborne’s plan, three-quarters of the fiscal consolidation was to be delivered by spending cuts. With the exception of the National Health Service, schools and aid spending, all government budgets were slashed; public sector pay was frozen; taxes (mainly VAT) rose.

    But while the government came close to delivering its fiscal tightening target for 2014-15, “the persistent underperformance of productivity and real GDP over that period meant the deficit remained higher than initially expected,” the OBR said. By his own measure, Osborne had failed, and was forced to push back his deficit-elimination target further. Austerity would have to continue into the second half of the 2010s.

    Many economists contend that the fiscal belt-tightening sucked demand out of the economy and worsened Britain’s productivity crisis by stifling investment. “That certainly did hit U.K. growth and did some permanent damage,” said King’s College London’s Portes.

    “If that investment isn’t there, other people start to find it less attractive to open businesses,” former Labour aide Meadway added. “If your railways aren’t actually very good … it does add up to a problem for businesses.”

    A 2015 study found U.K. productivity, as measured by GDP per hour worked, was now lower than in the rest of the G7 by a whopping 18 percentage points. 

    “Frankly, nobody knows the whole answer,” Osborne said of Britain’s productivity conundrum in May 2015. “But what I do know is that I’d much rather have the productivity challenge than the challenge of mass unemployment.”

    ‘Jobs miracle’

    Rising employment was indeed a signature achievement of the coalition years. Unemployment dropped below 6 percent across the U.K. by the end of the parliament in 2015, with just Germany and Austria achieving a lower rate of joblessness among the then-28 EU states. Real-term wages, however, took nearly a decade to recover to pre-crisis levels. 

    Economists like Meadway contend that the rise in employment came with a price, courtesy of Britain’s famously flexible labor market. He points to a Sports Direct warehouse in the East Midlands, where a 2015 Guardian investigation revealed the predominantly immigrant workforce was paid illegally low wages, while the working conditions were such that the facility was nicknamed “the gulag.”

    The warehouse, it emerged, was built on a former coal mine, and for Meadway the symbolism neatly charts the U.K.’s move away from traditional heavy industry toward more precarious service sector employment. “It’s not a secure job anymore,” he said. “Once you have a very flexible labor market, the pressure on employers to pay more and the capacity for workers to bargain for more is very much reduced.”

    Throughout the period, the Bank of England — the U.K.’s central bank — kept interest rates low and pursued a policy of quantitative easing. “That tends to distort what happens in the economy,” argued Meadway. QE, he said, is a “good [way of] getting money into the hands of people who already have quite a lot” and “doesn’t do much for people who depend on wage income.”

    Meanwhile — whether necessary or not — the U.K.’s austerity policies undoubtedly worsened a decades-long trend of underinvestment in skills and research and development (Britain lags only Italy in the G7 on R&D spending). At British schools, there was a 9 percent real terms fall in per-pupil spending between 2009 and 2019, according to the Institute for Fiscal Studies’ Xu. “As countries get richer, usually you start spending more on education,” Xu noted.

    Two senior ministers in the coalition government — David Gauke, who served in the Treasury throughout Osborne’s tenure, and ex-Lib Dem Business Secretary Vince Cable — have both accepted that the government might have focused more on higher taxation and less on cuts to public spending. But both also insisted the U.K had ultimately been correct to prioritize putting its public finances on a sounder footing.

    It was February 2018 before Britain finally achieved Osborne’s goal of eliminating the deficit on its day-to-day budget.

    Austerity was coming to an end, at last. But Osborne had already left the Treasury, 18 months earlier — swept away along with Cameron in the wake of a seismic national uprising. 

    ***

    David Cameron had won the 2015 election outright, despite — or perhaps because of — the stringent spending cuts his coalition government had overseen, more of which had been pledged in his 2015 manifesto. Also promised, of course, was a public vote on Britain’s EU membership.

    The reasons for the leave vote that followed were many and complex — but few doubt that years of underinvestment in poorer parts of the U.K. were among them.

    Regardless, the 2016 EU referendum triggered a period of political acrimony and turbulence not seen in Westminster for generations. With no pre-agreed model of what Brexit should actually entail, the U.K.’s future relationship with the EU became the subject of heated and protracted debate. After years of wrangling, Britain finally left the bloc at the end of January 2020, severing ties in a more profound way than many had envisaged.

    While the twin crises of COVID and Ukraine have muddled the picture, most economists agree Brexit has already had a significant impact on the U.K. economy. The size of Britain’s trade flows relative to GDP has fallen further than other G7 countries, business investment growth trails the likes of Japan, South Korea and Italy, and the OBR has stuck by its March 2020 prediction that Brexit would reduce productivity and U.K. GDP by 4 percent.

    Perhaps more significantly, Brexit has ushered in a period of political instability. As prime ministers come and go (the U.K. is now on its fifth since 2016), economic programs get neglected, or overturned. Overseas investors look on with trepidation.

    “The evidence that the referendum outcome, and the kind of uncertainty and change in policy that it created, have led to low investment and low growth in the U.K. is fairly compelling,” said professor Stephen Millard, deputy director at the National Institute of Economic and Social Research.

    Beyond the instability, the broader impact of the vote to leave remains contentious.

    Portes argued — as many Remain supporters also do — that much harm was done by the decision to leave the EU’s single market. “It’s the facts, not the uncertainty that in my view is responsible for most of the damage,” he said.

    Brexit supporters dismiss such claims.

    “It’s difficult statistically to find much significant effect of Brexit on anything,” said professor Patrick Minford, founder member of Economists for Brexit. “There’s so much else going on, so much volatility.”

    Minford, an economist favored by ex-PM Truss, acknowledged that “Brexit is disruptive in the short run, so it’s perfectly possible that you would get some short-run disruption.” But he added: “It was a long-term policy decision.”

    Where next?

    Plenty of economists can rattle off possible solutions, although actually delivering them has thus far evaded Britain’s political class. “It’s increasing investment, having more of a focus on the long-term, it’s having economic strategies that you set out and actually commit to over time,” says the IFS’ Xu. “As far as possible, it’s creating more certainty over economic policy.”

    But in seeking to bring stability after the brief but chaotic Truss era, new U.K. Chancellor Jeremy Hunt has signaled a fresh period of austerity is on the way to plug the latest hole in the nation’s finances. Leveling Up Secretary Michael Gove told Times Radio that while, ideally, you wouldn’t want to reduce long-term capital investments, he was sure some spending on big projects “will be cut.”

    This could be bad news for many of the U.K.’s long-awaited infrastructure schemes such as the HS2 high-speed rail line, which has been in the works for almost 15 years and already faces a familiar mix of local resistance, vested interests, and a sclerotic planning system.

    “We have a real problem in the sense that the only way to really durably raise productivity growth for this country is for investments to pick up,” said Springford, from the Centre for European Reform. “And the headwinds to that are quite significant.”

    For dock workers at Liverpool’s Peel Port, the prospect of a fresh round of austerity amid a cost-of-living crisis is too much to bear. “Workers all over this country need to stand up for themselves and join a union,” insisted Delij.

    For him, it’s all about priorities — and the arguments still echo back to the great crash of 15 years ago. “They bailed the bankers out in 2007,” he said, “and can’t bail hungry people out now.”

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    Sebastian Whale and Graham Lanktree

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  • Another jumbo Fed rate hike is expected this week — and then life gets difficult for Powell

    Another jumbo Fed rate hike is expected this week — and then life gets difficult for Powell

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    First the easy part.

    Economists widely expect Federal Reserve monetary-policy makers to approve a fourth straight jumbo interest-rate rise at its meeting this week. A hike of three-quarters of a percentage point would bring the central bank’s benchmark rate to a level of 3.75%- 4%.

    “The November decision is a lock. Well, I would be floored if they didn’t go 75 basis points,” said Jonathan Pingle, chief U.S. economist at UBS.

    The Fed decision will come at 2 p.m. on Wednesday after two days of talks among members of the Federal Open Market Committee.

    What happens at Fed Chairman Jerome Powell’s press conference a half-hour later will be more fraught.

    The focus will be on whether Powell gives a signal to the market about plans for a smaller rise in its benchmark interest rate in December.

    The Fed’s “dot plot” projection of interest rates, released in September, already penciled in a slowdown to a half-point rate hike in December, followed by a quarter-point hike early in 2023.

    The market is expecting signals about a change in policy, and many think Powell will use his press conference to hint that a slower pace of interest-rate rises is indeed coming.

    A Wall Street Journal story last week reported that some Fed officials are not keen to keep hiking rates by 75 basis points per meeting. That, alongside San Francisco Fed President Mary Daly’s comment that the Fed needs to start talking about slowing down the pace of hikes, were taken as a sign of a slowdown to come by the stock and bond markets.

    “No one wants to be late for the pivot party, so the hint was enough,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics.

    Luke Tilley, chief economist at Wilmington Trust, said he thinks Powell will signal a smaller rate hike in December by focusing on some of the good wage-inflation news that was published earlier Friday.

    There was a clear slowdown in private-sector wage growth, Tilley said.

    See: U.S. third-quarter wage pressures cool a little from elevated levels

    But the problem with Powell signaling he has found an exit ramp from the jumbo rate hikes this year is that his committee members might not be ready to signal a downshift, Pingle of UBS said. He argued that the inflation data writ large in September won’t give Fed officials any confidence that a cooling in price pressures is in the offing.

    See: U.S. inflation still running hot, key PCE price gauge shows

    Another worry for Powell is that future data might not cooperate.

    There are two employment reports and two consumer-price-inflation reports before the next Fed policy meeting on Dec. 13–14.

    So Powell might have to reverse course.

    “If you pre-commit and the data slaps you in the head — then you can’t follow through,” said Stephen Stanley, chief economist at Amherst Pierpont Securities.

    This has been the Fed’s pattern all year, Stanley noted. It was only in March that the Fed thought its terminal rate, or the peak benchmark rate, wouldn’t rise above 3%.

    While the Fed may want to slow down the pace of rate hikes, it doesn’t want the market to take a downshift in the size of rate rises as a signal that a rate cut is in the offing. But some analysts believe that the first cut in fact will come soon after the Fed reduces the size of its rate rises.

    In general terms, the Fed wants financial conditions to stay restrictive in order to squeeze the life out of inflation.

    Pingle said he expects Kansas City Fed President Esther George to formally dissent in favor of a slower pace of rate hikes.

    There is growing disagreement among economists about the “peak” or “terminal rate” of this hiking cycle. The Fed has penciled in a terminal rate in the range of 4.5%–4.75%. Some economists think the terminal rate could be lower than that. Others think that rates will go above 5%.

    Those who think the Fed will stop short of 5% tend to talk about a recession, with the fast pace of Fed hikes “breaking something.” Those who see rates above 5% think that inflation will be much more persistent.

    Ultimately, Amherst Pierpont’s Stanley is of the view that the data aren’t going to be the deciding factor. “The answer to the question of what either forces or allows the Fed to stop is probably not going to come from the data. The answer is going to be that the Fed has a number in mind to pause,” he said.

    The Fed “is careening toward this moment of truth where it has very tight labor markets and very high inflation, and the Fed is going to come out and say, ‘OK, we’re ready to pause here.’ “

    “That strikes me that is going to be a very volatile period for the market,” he added.

    Fed fund futures markets are already volatile, with traders penciling in a terminal rate above 5% two weeks ago and now seeing a 4.85% terminal rate.

    Over the month of October, the yield on the 10-year Treasury note
    TMUBMUSD10Y,
    4.046%

    rose steadily above 4.2% before softening to 4% in recent days.

    “When you get close to the end, every move really counts,” Stanley said.

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  • Another jumbo Fed rate hike is expected this week — and then life gets difficult for Powell

    Another jumbo Fed rate hike is expected this week — and then life gets difficult for Powell

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    First the easy part.

    Economists widely expect Federal Reserve monetary-policy makers to approve a fourth straight jumbo interest-rate rise at its meeting this week. A hike of three-quarters of a percentage point would bring the central bank’s benchmark rate to a level of 3.75%- 4%.

    “The November decision is a lock. Well, I would be floored if they didn’t go 75 basis points,” said Jonathan Pingle, chief U.S. economist at UBS.

    The Fed decision will come at 2 p.m. on Wednesday after two days of talks among members of the Federal Open Market Committee.

    What happens at Fed Chairman Jerome Powell’s press conference a half-hour later will be more fraught.

    The focus will be on whether Powell gives a signal to the market about plans for a smaller rise in its benchmark interest rate in December.

    The Fed’s “dot plot” projection of interest rates, released in September, already penciled in a slowdown to a half-point rate hike in December, followed by a quarter-point hike early in 2023.

    The market is expecting signals about a change in policy, and many think Powell will use his press conference to hint that a slower pace of interest-rate rises is indeed coming.

    A Wall Street Journal story last week reported that some Fed officials are not keen to keep hiking rates by 75 basis points per meeting. That, alongside San Francisco Fed President Mary Daly’s comment that the Fed needs to start talking about slowing down the pace of hikes, were taken as a sign of a slowdown to come by the stock and bond markets.

    “No one wants to be late for the pivot party, so the hint was enough,” said Ian Shepherdson, chief economist at Pantheon Macroeconomics.

    Luke Tilley, chief economist at Wilmington Trust, said he thinks Powell will signal a smaller rate hike in December by focusing on some of the good wage-inflation news that was published earlier Friday.

    There was a clear slowdown in private-sector wage growth, Tilley said.

    See: U.S. third-quarter wage pressures cool a little from elevated levels

    But the problem with Powell signaling he has found an exit ramp from the jumbo rate hikes this year is that his committee members might not be ready to signal a downshift, Pingle of UBS said. He argued that the inflation data writ large in September won’t give Fed officials any confidence that a cooling in price pressures is in the offing.

    See: U.S. inflation still running hot, key PCE price gauge shows

    Another worry for Powell is that future data might not cooperate.

    There are two employment reports and two consumer-price-inflation reports before the next Fed policy meeting on Dec. 13–14.

    So Powell might have to reverse course.

    “If you pre-commit and the data slaps you in the head — then you can’t follow through,” said Stephen Stanley, chief economist at Amherst Pierpont Securities.

    This has been the Fed’s pattern all year, Stanley noted. It was only in March that the Fed thought its terminal rate, or the peak benchmark rate, wouldn’t rise above 3%.

    While the Fed may want to slow down the pace of rate hikes, it doesn’t want the market to take a downshift in the size of rate rises as a signal that a rate cut is in the offing. But some analysts believe that the first cut in fact will come soon after the Fed reduces the size of its rate rises.

    In general terms, the Fed wants financial conditions to stay restrictive in order to squeeze the life out of inflation.

    Pingle said he expects Kansas City Fed President Esther George to formally dissent in favor of a slower pace of rate hikes.

    There is growing disagreement among economists about the “peak” or “terminal rate” of this hiking cycle. The Fed has penciled in a terminal rate in the range of 4.5%–4.75%. Some economists think the terminal rate could be lower than that. Others think that rates will go above 5%.

    Those who think the Fed will stop short of 5% tend to talk about a recession, with the fast pace of Fed hikes “breaking something.” Those who see rates above 5% think that inflation will be much more persistent.

    Ultimately, Amherst Pierpont’s Stanley is of the view that the data aren’t going to be the deciding factor. “The answer to the question of what either forces or allows the Fed to stop is probably not going to come from the data. The answer is going to be that the Fed has a number in mind to pause,” he said.

    The Fed “is careening toward this moment of truth where it has very tight labor markets and very high inflation, and the Fed is going to come out and say, ‘OK, we’re ready to pause here.’ “

    “That strikes me that is going to be a very volatile period for the market,” he added.

    Fed fund futures markets are already volatile, with traders penciling in a terminal rate above 5% two weeks ago and now seeing a 4.85% terminal rate.

    Over the month of October, the yield on the 10-year Treasury note
    TMUBMUSD10Y,
    4.030%

    rose steadily above 4.2% before softening to 4% in recent days.

    “When you get close to the end, every move really counts,” Stanley said.

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  • Top 5 Mistakes Entrepreneurs Make When Scaling Their Business To 7 Figures

    Top 5 Mistakes Entrepreneurs Make When Scaling Their Business To 7 Figures

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    Opinions expressed by Entrepreneur contributors are their own.

    Scaling your business to seven figures is not that hard. But it also isn’t easy. At least, it’s not easy to maintain a seven-figure business and continue to scale it.

    I’ve learned this the hard way after building and growing several businesses to seven figures and beyond — as well as mentoring and investing in dozens more. It’s strange how easy it can feel once you build some momentum. Growth leads to growth and everything seems to be okay. Until all of a sudden, it isn’t.

    Having gone through this cycle myself, I’ve discovered a few common mistakes most of us make when in a period of growth. I share these in the hope they not only inspire you to scale your own business to new heights but maintain these levels so you can continue to smash through one glass ceiling after another.

    Related: 4 Ways to Build a Seven-Figure Brand and Sellable Business

    1. You hire too fast

    No matter what industry you’re in, it’s important to expand your team when growing your business. You can only do so much. You must delegate and work on the business instead of trying to do everything on your own. However, the timing around all this has to be right. If you push too hard too soon, you can overwhelm and halt all momentum.

    So although you need to grow your team — and constantly think about the different types of roles you need — it’s essential that you get clear on your priorities. By honing in on the roles that offer the most return, you ensure you maintain your momentum without putting too main strain on yourself, your existing team members, and, most important of all, your cash flow.

    2. You create too many offers

    I see this mistake all the time, often because an entrepreneur gets caught up comparing themselves to other business owners. You’ve heard the advice before, to diversify your portfolio and add multiple streams. It’s good advice, in part. Yet you have to tread carefully because launching too many offers too soon places far too much pressure on your shoulders. Worse than that, it creates a disconnect between you and your audience because they don’t know what they should do next.

    Should they buy your course? Maybe hire you to coach them? How about that membership they can subscribe to? Or that other course, program or product?

    The last thing you want to do is overwhelm and confuse. Adding new income streams is important, but you don’t have to do it all now. Make sure you become a “go-to” authority in one or two areas and provide huge value to those you serve.

    Related: Meet the Mother Of Three Making 7-figure Income Working Part-time From the Beach

    3. You increase your expenses

    This mistake is a byproduct of the previous two because as you grow your team and add new income streams, your expenses rise exponentially. It can seem manageable at first, but before long it can spiral out of control. I’ve experienced this firsthand as my monthly expenses practically doubled month-on-month. It’s a disaster waiting to happen unless you get crystal clear on your finances.

    This is a continuous habit you need to nurture, ensuring you check in on your revenue and expenditure each month. It’s not that you shouldn’t spend more as you make more, but you have to give everything you invest in purpose. Whether that’s a new team member, improving your lifestyle or placing new resources into the business, you always have to have a reason for spending your money. If not, you can quickly run out of it.

    4. You don’t reinvest in your business

    This is a huge mistake and once again it’s one I used to make. There’s so much advice out there about how to invest your money. The problem is, most of it isn’t relevant to an entrepreneur because most of it encourages you to take money out of your business and place it somewhere else (stocks, shares, bonds, pensions, etc.). That makes sense for someone with a predictable income. But for an entrepreneur? No way! The best thing you can invest in is your business because this is what you have the most control over. So before you give your money to someone else to invest, make sure you fully support your business with the time, money and resources it needs.

    Related: 4 Ways to Invest More Deeply in Your Business

    5. You don’t take money out of your business

    It’s important to constantly invest in your business, but you have to continue to invest in your own life, lifestyle and personal growth. In the early days, I also recommend entrepreneurs take as little as they can and reinvest as much of it into their business. Yet this can only last so long. Once you build momentum and step into a period of growth, you have to embrace this yourself — not just as a business owner, but as a human being.

    I see this mistake play out too often as successful entrepreneurs struggle to step back and enjoy life. It’s a fine balance, yet it’s an important one if you want to find harmony. The alternative soon turns toxic as you begin to resent your business. It’s an easy fix because all you have to do is to commit to growing as a person as you grow your business. This means you too require (and deserve) investment: money, time, energy and attention.

    The rollercoaster ride you’re on is full of ups and downs. Just because you’re scaling and on the fast track to seven figures and beyond doesn’t mean there aren’t obstacles in your way. Avoid and overcoming these five mistakes will help you navigate your way to success.

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    Scott Oldford

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  • Drive Product Growth With A Metric That Guides You to Success.

    Drive Product Growth With A Metric That Guides You to Success.

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    Opinions expressed by Entrepreneur contributors are their own.

    As continues to crack down on how companies handle user data, it’s time for the business world to think about what exactly they’re collecting and measuring. The country’s strict laws make it more challenging to store and manage Chinese consumers’ data, but it could also have more wide-reaching ramifications if other countries decide to adopt similar regulations (much like the EU’s General Data Protection Regulation). This will lead to a new digital landscape when it comes to data and metrics.

    Not long ago, marketing and growth teams relied on just a handful of metrics to analyze campaigns and measure business performance: revenue, expenses and profit. Then, the internet exploded, ushering everyone into the information age. The rapid proliferation of , and data-collection methods created a feeding frenzy of sorts.

    Marketers and product teams began capturing and measuring anything and everything they could get their hands on. Their intentions were good: They thought if they collected every piece of data available, then voila, those metrics would reveal what was and wasn’t working in their products. In practice, however, they simply created a game of “find the needle in the haystack.” And unfortunately, there’s no winning that game.

    When it comes to product growth metrics, more isn’t always better. Having too many metrics is as bad as having none at all. Simply look at the sheer amount of data people generate to understand why. Research estimates that humans collectively will create more than 180 zettabytes of data by 2025. To put that in perspective, that’s equivalent to the storage of 2,587 iPhone 13 Pros per second (1 terabyte model).

    Imagine the resources and time it would take to track this much data. Plus, some of the information could be old or obsolete. Other metrics might be readily available but ultimately lack relevance and practicality. In the end, you’re data-rich but insight-poor — not a good position to be in.

    Why do you need a North Star metric?

    Rather than chasing down any metric that feels remotely related to your product, consider centering your product growth strategy around a singular guiding metric. Just as sailors used the North Star located directly above the Earth’s northern celestial pole to navigate oceans, you can use a North Star metric to align your team around the top-line goal of product growth.

    Of course, the sales, engineering, product and marketing teams can still have their own subgoals and metrics. But having that North Star shining brightly overhead keeps everyone moving in the same general direction. Because a North Star metric is focused on overall product growth, there’s a built-in level of teamwide transparency and camaraderie not found in other team-specific initiatives.

    However, what makes a North Star metric such an effective measure of success is its intrinsic relationship to users. By definition, a North Star metric is the number that best reflects the value your product delivers to users. Therefore, your teams will always be aligned and working together to grow your product.

    Related: Customer Experience Will Determine the Success of Your Company

    What constitutes a North Star metric?

    So, what exactly is a North Star metric? It’s important to note that revenue isn’t a North Star metric. When you track your product’s revenue, you track how much money you made at the end of the month, quarter or year. Though this is a decent indicator of success, it’s not user-specific. For example, revenue alone can’t tell you how much the average user spends on your products and how long they remain loyal.

    In general, there are five categories of North Star metrics:

    1. Customer growth: Customer growth-focused North Star metrics include market share and number of paid users, among others.
    2. Consumption growth: Consumption goes beyond mere site visits. Instead, think about this category through the lens of product usage, such as messages sent or classes attended.
    3. Engagement growth: If your product is an app, you might use engagement metrics — such as monthly or daily active users — to track the number of unique users within a specific time period.
    4. Growth efficiency: When comparing the value of a new user relative to the cost of acquiring one, you might leverage metrics around lifetime value and customer acquisition costs as your North Star.
    5. User experience: User experience metrics, such as net promoter score, provide data that helps you measure user satisfaction and product experience.

    Related: 4 Reasons Sharing Performance Metrics Will Accelerate Your Business

    What’s your North Star?

    Your North Star metric should be the one that’s most predictive of your product’s sustained success and how users get value from the product. Therefore, it will vary based on your industry, audience, offering, etc. For instance, a fintech product might coalesce around the total assets under its management or daily active users. In contrast, streaming company uses total hours streamed as their North Star metric.

    Of course, the metric you choose must be regularly measurable. It also needs to fulfill two other criteria to be considered a North Star metric: help generate revenue and mirror customer value.

    1. Help generate revenue

    A metric that doesn’t measure advancement toward goals in a way that informs your next steps won’t be useful at all. So, make sure you can directly tie your North Star metric to product growth. ‘s North Star metric, for example, is number of nights booked. This reveals platform growth and correlates with the value customers and hosts receive from good experiences.

    Just remember that it’s important to balance this criterion with the other two. For instance, if you hang your hat on a money-centric metric to the detriment of , you’ll ultimately drive users away. On the other hand, you can’t prioritize customer satisfaction at all costs, or you’ll run yourself out of business.

    2. Mirror customer value

    Your North Star metric needs to encompass what users find valuable about your product. If you fail to understand what they appreciate, then you’ll end up measuring the wrong thing. For instance, users disliked having to log in to ‘s virtual reality headset with a account. Meta was too focused on boosting its social media platform to realize that its audience wanted more flexibility and anonymity.

    To define your North Star metric, gather key stakeholders to outline your company’s needs and the value your product adds to users’ lives. Determine whether a metric helps users achieve the intended results of your offering. Look at the external factors that might impact your North Star metric, as well as the internal ones within your control.

    Related: How to Keep Leaders Focused on a Company’s Most Important Metrics

    Long ago, sailors turned their eyes to the sky to determine where they were going and what adventures awaited. In the same way, you can use your North Star metric to inform your product growth strategy no matter what the future holds.

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    Nick Chasinov

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  • Europe racks up record trade deficit. Can it bounce back?

    Europe racks up record trade deficit. Can it bounce back?

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    Europe, the world’s largest economic bloc, enjoyed stable trade surpluses for a decade but the war in Ukraine and the ensuing energy crisis have tipped the Continent into a spiraling external deficit unseen since the launch of the euro.

    The terms-of-trade shock maxed out in August, the latest month for which trade figures are available. And, even though energy prices have since eased, European leaders are still scrambling to shore up supplies of affordable oil and gas to replace lost Russian deliveries. A harsh winter looms.

    A breakdown of the trade figures shows that the EU’s manufacturing trade surplus has nearly halved this year.

    Can Europe bounce back? Or will its industrial base become hollowed out as industry moves offshore? And will the eurozone, and the EU more broadly, end up being saddled with the chronic external deficits that have long plagued the United States and, more recently, destabilized Britain? POLITICO breaks it down for you:

    What’s going on?

    The eurozone’s negative trade balance with the rest of the world in August stood at €50.9 billion, the highest deficit ever recorded, compared to a €2.8 billion surplus a year ago, according to the latest Eurostat numbers.

    The trade deficit for the EU as a whole spiraled to €64.7 billion.

    The eurozone’s current account balance — the balance of all trade in goods and services as well as international transfers of capital, such as remittances — hit a €26.32 billion deficit in August, largely driven by the trade deficit in goods, the European Central Bank reported.

    Is that a bad thing?

    A trade deficit occurs when a country or trading bloc’s imports exceed its exports. A trade surplus is the opposite. Trade deficits are not per se good or bad, although many countries seek a trade surplus, including by setting up tariffs and quotas to artificially boost their trade balance, a practice known as mercantilism.

    Is it temporary?

    The trade deficit is largely driven by high energy prices, which in August hit a record €350 per megawatt hour. Prices have come down from their peak, trading at around €150/MWh, but they are still a multiple of where they were a year ago. 

    “Markets have gone from pricing this energy crisis as being temporary, they are now pricing it to be a much longer-term story, albeit not as elevated as it was in August,” said Kristoffer Kjær Lomholt, chief FX analyst at Danske Bank.

    “We think that it is a kind of a more long-term thing that is going to weigh on the currencies of economies that are energy importers, where the eurozone, of course, stands out to a very large extent,” he added.

    Others believe that the shift, being largely energy related, could resolve itself over time, said Sam Lowe, who covers trade policy at Flint Global. 

    An EU official also pointed to EU-Russia trade. “The peak in energy prices has made the value of our imports from Russia increase substantially (while the volume of those imports from Russia decreased), and our exports have spiralled down because of sanctions (export controls),” the official said.

    Will the EU be less competitive if energy prices remain high? 

    A negative trade balance and consequently a weaker currency makes imports more expensive. “Net importers will have to pay more for goods and services,” said Lomholt.

    On the other hand, a weaker euro could fuel exports, said Matthias Krämer, head of external economic policy at German industry federation BDI. “If the euro currency was a little bit weaker, it could also make Europe’s position on global markets better by making exports cheaper,” he said.

    But there’s another way of looking at this. Lowe argued the sustained large eurozone trade surplus was itself problematic, in that it was a function of intra-EU demand being lower than it should be. “Being overly dependent on external demand also leaves the EU quite vulnerable to both external shocks, and political coercion.”

    What does that mean for the euro?

    “We expect the euro to decline further in coming months as part of this adjustment,” said Robin Brooks, chief economist at the Institute of International Finance.

    A negative trade balance or current account deficit puts downward pressure on the value of free-floating currencies, which move with demand of goods: less demand for a country’s exports means less demand for its currency, which in turn lowers its value relative to others. Conversely, strong foreign demand for goods strengthens a country’s currency.

    “Foreign investors need to be compensated via a real depreciation of the exchange rate, and generally higher real interest rates,” said Lomholt at Danske Bank.

    The Danish lender has recently downgraded its forecast for the € to $ exchange rate to $0.93 in 12 months from virtual parity now, driven in part by the energy price shock. “We have for some time been arguing that €/$ looked overvalued and not undervalued … And just given the additional push to the energy crisis that we got during summer, we saw a case that the euro/dollar [exchange rate] should actually hit even lower,” he said.

    Is business freaking out? 

    A bit. 

    “The data are not so surprising considering the high energy prices, but they are worrying”, said Luisa Santos, responsible for international relations at BusinessEurope. She called on the EU to try to bring energy prices down and to boost exports by opening new market opportunities via more trade agreements. 

    Germany, the bloc’s export powerhouse, increased its exports by 14 percent in the first eight months of the year but imports have surged by more than 27 percent, according to national trade figures.

    “We’re not performing in a segment which is highly influenced by a cost driven competition,” said Krämer at the German industry federation. “But if this situation will last longer of course some parts of our industry will be more and more under pressure.”

    This article is part of POLITICO Pro

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    Paula Tamma and Barbara Moens

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  • The Brexit cult that blew up Britain

    The Brexit cult that blew up Britain

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    LONDON — It was a revolution 11 long years in the making.

    For a small but vocal band of right-wing libertarians, Liz Truss’ appointment as U.K. prime minister on September 6 seemed the triumphant end point of an epic and improbable march that led them from the fringes of British politics to Whitehall’s grandest corridors of power.

    In the course of just over a decade, a group of little-known politicians, fringe think tanks and outspoken media figures had helped drag the Tory Party, and the nation it led, from David Cameron’s vision of so-called compassionate Conservatism — hugging huskies and all — to a Brexit-backing, free-market embracing, low-tax juggernaut.

    It took them four Tory prime ministers, four general elections and an era-defining referendum to do it — but with Truss in charge, they were finally living their dream. The country was to be remade in their image.

    It lasted 44 chaotic days, and no more.

    “They felt their moment had come at last,” said Tim Bale, professor of politics at Queen Mary University London. “This would prove that Brexit hadn’t been a ghastly mistake, but a fantastic opportunity. But of course, as it was always based on fantasy, it was always bound to collide with reality.”

    Truss was elected Conservative leader — and so U.K. prime minister — last month on the votes of just 81,000 party members, a group large enough to defeat her more centrist opponent, Rishi Sunak, but still small enough to fit comfortably inside Wembley stadium, home of the England football team.

    This band of true-blue believers had been wooed by her heady promises of a low-tax, low-regulation state that would embrace the opportunities provided by Brexit.

    But as soon as PM Truss started to put her promises into action — via a ‘mini-budget’ on September 23 which included tens of billions of pounds in unfunded tax cuts alongside a massive energy subsidy scheme — the markets began sliding into turmoil. Within days it was clear Truss had triggered an economic crisis — and one that sent the Conservative poll ratings tumbling along with the value of the pound.

    Her MPs, facing electoral oblivion, were terrified.

    In the weeks that followed, Truss was forced to sack her Chancellor Kwasi Kwarteng and U-turn on most of their economic program in a desperate bid to stabilize the markets. This week her home secretary, Suella Braverman, followed Kwarteng out the door. Her MPs became mutinous, some publicly demanding her head. Support rapidly drained away.

    On Thursday morning, after a disastrous attempt to force her MPs to vote against their own manifesto pledge not to re-start fracking projects around the U.K., she accepted the game was up.

    Truss was forced to sack her Chancellor Kwasi Kwarteng and U-turn on most of their economic program in a desperate bid to stabilize the markets | Jeff J Mitchell/Getty Images

    Truss’ disastrous six weeks in power were an abject humiliation for the prime minister herself, of course — but also for the libertarian right of the Conservative movement that had fought its corner for years.

    Winners and losers

    “I’m pretty distraught about it,” said Mark Littlewood, director general of the Institute for Economic Affairs (IEA), one of the right-wing Westminster think tanks that inspired the Truss agenda. (He, like most of the interviewees for this article, was speaking after the abandonment of Truss’ economic program earlier this week, but before she finally resigned Thursday afternoon.)

    “It did actually appear as if we had a new government that, in very broad terms, shared the IEA analysis of the problems with our economy, and it not being market-oriented enough.” 

    But Truss botched the “political execution” rather than economic thinking, Littlewood insisted, lamenting that “if the execution goes badly wrong, it has a rebound effect on the ideas.”

    Indeed, Conservative libertarians explain the Truss debacle in various ways: She was not clear enough about what she was doing and the reasons for it; she made the announcements in the wrong sequence; she refused to match her tax cuts with spending restraint; and she failed to produce independent proof that her plans would work. There is certainly little sign of remorse.

    “The position we’re in now is that these reforms basically have not been tried,” Littlewood insisted. “Her attempts to implement change were too hurried; too rushed; not thought through; naïve in some regard.”

    Former UKIP leader Nigel Farage was another right-wing libertarian who had been advocating for low-tax, small-state ideals for decades.

    “I think the hope was that the Kwarteng budget was going to mark a very significant moment,” Farage said. “That now appears to be dead. And I would have thought dead for a very, very long time. The people in the Conservative Party that I talk to, who think on my wavelength … have pretty much given up.”

    But Tories opposed to the libertarian agenda are delighted at its failure — if not the disastrous fallout, for country and party alike. “The mild flirtation with Tea Party libertarianism has been strangled at birth, and I think for the general good fortune of the Tory Party that has to be seen as a good thing,” Tory backbencher Simon Hoare told the BBC.

    One serving Cabinet minister added: “[The libertarians] are going to have to adjust to reality like the rest of us. They can’t buck the market.”

    Former UKIP leader Nigel Farage was another right-wing libertarian who had been advocating for low-tax, small-state ideals for decades | Peter Summers/Getty Images

    Nicky Morgan, a former Cabinet minister who previously co-chaired the centrist ‘One Nation’ caucus of Tory MPs, said her party must now return to its former broad-church approach.

    “The task for the ‘One Nation’ wing of the party is almost to ignore the libertarian right and get on with reasserting one-nation politics, and prove to everyone from Liz Truss downward that if we want to stay in power, then being sane and sensible in the middle ground is a much stronger place to be,” she said.

    The long march

    For some on the conservative right, so-called Trussonomics was the inevitable end point of a march toward deregulation that began with the Brexit movement in the early 2010s. Farage was one of a number of Brexiteer thinkers who wanted the U.K. to leave the EU in a bid to drive up business competitiveness.

    Bale said the libertarian strain in the Conservative Party had in fact been present for decades, but that the Brexit cause emboldened it and brought it to the fore. 

    The turning point came in 2011, when a number of right-wing Conservative MPs — many of them newly-elected the previous year — rebelled against then-Prime Minister David Cameron and voted in support of a referendum on EU membership. “That was the first time they realized their strength,” Bale said. 

    Across the country, anti-EU sentiment was rising, fueled by the eurozone crisis and soaring levels of immigration.

    “There was a ‘push me, pull you’ going on,” Farage said. “The stronger UKIP got, the more emboldened the Tory Brexiteers got. 2011 was the moment when UKIP suddenly started coming second in by-elections. This group in the Tory Party, and this group outside the Tory Party — namely my group — always had very similar policy goals.”

    Cameron was spooked, and the pressure from within and without his party forced him to agree a referendum on Britain’s EU membership. It was won by the Leave-supporting side in 2016, cheered on by a highly vocal section of the right-wing U.K. press which also supports low taxes and deregulation.

    “The referendum allowed them all to coalesce around a single issue,” said David Yelland, a former editor of the Rupert Murdoch-owned, Brexit-backing Sun newspaper, who now speaks out against the influence of right-wing media.

    “The right of the Conservative Party and their supporters in the media and the think tank world knew they had one go at this. They had to win Brexit, otherwise they were finished. And they did. And since then that has emboldened them.”

    Keep pushing on

    With Cameron forced from office, the group’s next battle was with his successor Theresa May, a euroskeptic Remainer who tried to negotiate a less drastic form of Brexit which would have left Britain tied to many of Brussels’ rules and regulations.

    Farage said the “loose relationship” between pro-Brexit libertarians inside and outside the Tory Party maintained its hold over the new Tory leader, ultimately blocking her proposed Brexit deal in Parliament and forcing her resignation.

    Theresa May was a euroskeptic Remainer who tried to negotiate a less drastic form of Brexit | WPA pool photo by Henry Nicholls/Getty Images

    Boris Johnson then emerged as the next prime minister, a genuine ‘Vote Leave’ campaigner who was able to push through the hard-nosed form of Brexit the group had dreamed of. But his personal brand of domestic politics was less to their taste — a sort of high-spending boosterism which appealed to millions of Tory and pro-Brexit voters, if not to the libertarian right.

    “The core Brexiteers were not ultra-libertarians,” explained former Tory MP Stewart Jackson, who lost his job as a ministerial bag carrier to vote with the pro-Brexit rebels in 2011.

    “There were a few that wanted [London to become] Singapore-on-Thames … but the bulk of Brexiteer MPs and definitely Brexiteer voters were much more what I would call communitarian.”

    But Jackson said the vacuum of ideas about how best to respond to Brexit, even among many Brexiteers, left space for the libertarians to fill. “They were the only game in town in terms of a new intellectual concept that the U.K. could consolidate on, being outside the European Union,” he said. 

    With Johnson’s departure in July following a series of personal scandals, the likes of Littlewood — as well as his brothers in arms at neighboring think tanks the Taxpayers Alliance and the Adam Smith Institute — found themselves in the ascendance.

    Their ideas found favor with Truss — who despite not being a Brexiteer at the referendum, was a follower of the libertarian cause — and her Chancellor-to-be Kwarteng. The ambitious pair were among colleagues who wrote a now infamous 2012 pamphlet named “Britannia Unchained” offering radical right-wing solutions to Britain’s economic problems.

    Less than two months after Johnson’s departure, their economic prospectus was finally put to the test — and exploded on impact.

    The arc of history

    As Truss and Kwarteng look back at the ashes of their brief Downing Street careers, the pro-Brexit right is licking its wounds and wondering where it goes next.

    Shanker Singham, another libertarian thinker who is close to Truss and the IEA, insisted it was too soon to tell whether the low-tax, ultra-competition agenda is too damaged by the Trussonomics experiment to resurface in the near future. 

    Brexit supporters march in Fulham in the final leg of the March To Leave Rally on March 29, 2019 | Dan Kitwood/Getty Images

    “It’s a very febrile atmosphere, and things have to settle down,” he said. “There’s a big arc of history here, and Liz Truss’ mini-budget does not suddenly transform the arc of history.”

    Littlewood insists there will be another chance to implement libertarian policies in less than a decade, given the structural economic problems Britain faces.

    “Had this [mini-budget] gone as smoothly as I had imagined it in my dreams, rather than as badly as it has gone in my living nightmare, I think we could have got quite a lot of this done now,” he said. “Unfortunately, a large amount of it is off the table now, but I think it will have to be returned to.”

    Brexiteers of a different persuasion — of which there are many — are hoping for an urgent change of direction, however.

    “The vision of Brexit as ‘Davos on Thames’, only ever held by 10 percent of the Conservative electorate, is dead,” wrote Matthew Goodwin, an academic who has charted the rise of the populist right. “The only way forward for the Conservative Party now is to get back to what Brexit was really about for the 90 percent, and to reconnect with their 2019 electorate.”

    But Bale, of Queen Mary University, believes the libertarian strain among Conservatives will forever lurk just beneath the surface, insisting their radical solutions to the nation’s ills have still not been properly tried. 

    “When the spaceship doesn’t arrive,” he said, “the cultists simply say ‘we got the date wrong’, and that it will be coming in two years’ time.”

    Additional reporting by Annabelle Dickson.

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  • Liz Truss apologizes to UK as she tries to keep troubled premiership on track

    Liz Truss apologizes to UK as she tries to keep troubled premiership on track

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    LONDON — Is it too late now to say sorry?

    After weeks of market turmoil and countless U-turns, British Prime Minister Liz Truss apologized late Monday for what she called “the mistakes that have been made” during the opening weeks of her already imperiled premiership.

    “First of all, I do want to accept responsibility and say sorry for the mistakes that have been made,” Truss said in an interview with the BBC.

    “I wanted to act, to help people with their energy bills, to deal with the issue of high taxes, but we went too far and too fast,” she added.

    Truss also insisted that she would “definitely” lead her Conservative Party into the next general election, which is expected in 2024.

    The new PM is already fighting to maintain her post after roughly six weeks in Downing Street. A growing number of Conservative MPs are openly plotting ways to oust the prime minister, who was forced to sack her close friend Kwasi Kwarteng as chancellor following a furious market response to her tax-cutting agenda.

    Earlier Monday, Jeremy Hunt, Truss’ hastily-appointed replacement chancellor, used a television address to essentially tear up the manifesto which Truss ran on to ultimately win the summer’s Tory leadership contest.

    “Growth requires confidence and stability,” Hunt said, in a clear admission Truss has been unable to provide either since her appointment as prime minister on September 6.

    The struggling prime minister later dodged a request from the opposition Labour Party for her to appear in the House of Commons and explain the thinking behind her replacement of Kwarteng with Hunt.

    Her stand-in for that parliament appearance, Commons leader Penny Mordaunt, was forced to deny that Truss was hiding from scrutiny.

    “Well, the prime minister is not under a desk, as the honorable lady says,” Mordaunt said.

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  • China’s COVID lockdowns spell relief for Europe’s energy security worries

    China’s COVID lockdowns spell relief for Europe’s energy security worries

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    China’s President Xi Jinping has some good news for Europe — his country’s draconian zero-COVID policies aren’t likely to be dropped.

    That’s a relief for European buyers of liquefied natural gas, as China’s economic slowdown has freed up LNG cargos crucial to replacing the Russian gas that used to supply about 40 percent of European demand.

    “Regardless of what you think about the Chinese zero-COVID policy, simply looking at it only from the perspective of European gas supplies, it would be very helpful if China continued this policy,” said Dennis Hesseling, head of gas at the EU’s energy regulator agency ACER.

    Xi took to the stage Sunday to kick off the week-long 20th Communist Party congress, and he doubled down on the zero-COVID approach, calling it a “people’s war to stop the spread of the virus.” 

    The once-in-five-year summit is “mostly a political meeting for within the party itself” but it does send crucial signals, said Jacob Gunter, a senior analyst at the China-focused MERICS think tank. So far it indicates China plans to “stick with [zero-COVID] for a while,” he said, adding that’s partly because government pandemic messaging has so spooked the population that lifting it would cause “chaos,” while Chinese vaccine hesitancy also remains high.

    Since the outbreak of the pandemic in 2020, China has ruthlessly pursued its policy of crushing the coronavirus, involving snap lockdowns of entire cities accompanied by mass testing, surveillance and border closures. The slowdown in growth and depressed demand led to China’s LNG imports sinking by one-fifth, or 14 billion cubic meters, year-on-year for the first eight months of 2022, according to Jörg Wuttke, president of the EU Chamber of Commerce in China.

    China and the EU each imported around 80 million tons of LNG in 2021, but China’s imports will fall to 64 million tons this year, according to data by market intelligence firm ICIS. That’s helping the EU buy gas on the global market and using it to fill the Continent’s storages ahead of the winter heating season.

    “Europe is lucky that China has a severe economic downturn which will last well into 2023,” said Wuttke, adding that the drop in demand from China — historically the world’s largest LNG importer — is “roughly equivalent to the entire annual LNG imports of Britain.”

    2023 worries

    China’s President Xi Jinping | Anthony Wallace/Pool/AFP via Getty Images

    With EU gas storage now over 90 percent full, the conversation in Brussels has already begun to shift to securing enough supplies for next year. At last week’s summit of EU energy ministers, International Energy Agency chief Fatih Birol warned that “next winter may well be even more difficult.”

    As things stand, Beijing’s LNG imports are likely to rise back to 2021 levels next year, according to senior ICIS gas analyst Tom Marzec-Manser, with deliveries typically increasing around the winter season and then likely to ramp up again next summer.

    China has already ordered its state-owned gas importers to stop reselling LNG to the EU to preserve stocks for the winter season at home.

    But if the zero-COVID policy is scrapped, that could lead “to a step-change in growth again,” said Marzec-Manser.

    European countries are well aware of this risk.

    In a presentation given by ACER during last week’s informal Energy Council, ministers were told that “China’s COVID-driven demand decline in LNG volumes is currently being absorbed” by the bloc. “This raises questions as to when China’s LNG demand may turn back towards normal growth rates,” it added.

    Although Russian shipments have fallen to less than 9 percent of EU demand, some Kremlin gas is still getting through. But “that may not be available at all next year,” said ACER’s Hesseling, adding that if there is no Russian gas and Chinese demand comes roaring back, more radical energy-saving measures would be needed in the EU.

    EU leaders will meet later this week to discuss further measures to tackle sky-high energy prices in Europe, including measures for next year such as joint gas purchasing.

    According to one senior EU diplomat, “competition from Asia [is] mentioned constantly,” adding that “it’s quite evident” a change in Beijing’s lockdown policy “may raise global demand and raise prices.”

    “China is indeed a competitor and that needs to be taken into account whatever we might be doing,” they said.

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  • Joe Biden brands Liz Truss’ shelved tax-cut plan a ‘mistake’

    Joe Biden brands Liz Truss’ shelved tax-cut plan a ‘mistake’

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    U.S. President Joe Biden laid into beleaguered U.K. Prime Minister Liz Truss’ tax-cutting agenda Saturday, calling it a “mistake” and warning that a lack of “sound policy in other countries” could hold back the United States.

    Truss, just weeks into the job, is fighting for her political life after proposing — and then being forced to abandon — debt-funded tax reductions for Britain’s top earners and businesses that roiled the markets.

    The U.K. leader on Friday sacked her top finance minister, Kwasi Kwarteng, and junked a totemic commitment to reduce corporation tax.

    Speaking on a campaign stop in Oregon, Biden claimed it was “predictable” that Truss would have to row back on her agenda, which was also openly criticized by the International Monetary Fund.

    “I wasn’t the only one that thought it was a mistake,” the U.S. president said of Truss’ plans. “I think that the idea of cutting taxes on the super-wealthy at a time when […] I disagree with the policy, but that’s up to Great Britain.”

    With inflation expected to play a major part in the upcoming U.S. mid-term elections, Biden said the American economy remained “strong as hell,” but that he is “concerned about the rest of the world.”

    And he added: “The problem is the lack of economic growth and sound policy in other countries. It’s worldwide inflation, that’s consequential.”

    Biden’s swipe at the Truss agenda is an unusual move, given that presidents tend to avoid commenting on the domestic policy of allies.

    It came as Truss’ newly-appointed chancellor, Jeremy Hunt, signalled further fiscal U-turns could be on the cards.

    We have to be honest with people and we are going to have to take some very difficult decisions both on spending and on tax to get debt falling but the top of our minds when making these decisions will be how to protect and help struggling families, businesses and people,” Hunt said in a statement issued overnight.

    Truss and Hunt will on Sunday hold talks at the prime minister’s country retreat, Chequers, the BBC reported, ahead of a fresh economic plan due to be unveiled October 31.

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  • Liz Truss panics as markets keep plunging

    Liz Truss panics as markets keep plunging

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    LONDON — Try as she might, Liz Truss just can’t calm the markets.

    Despite reversing her plan to cut tax for the highest earners, bringing forward a more detailed budget statement by almost a month and halting the appointment of a controversial senior civil servant to oversee the Treasury, the Bank of England was again forced to step in to try to stabilize market turbulence. 

    Insiders pointed to the surprise appointment of James Bowler to the Treasury top job, passing over Antonia Romeo, who it was widely briefed had got the role, as a sign of No. 10’s anxiety.

    “The PM is panicking and reaching for almost anything that she can do to calm the situation. She was so burnt by the fallout from mini-budget that anything that seemed bold, she now wants to massively trim back,” said a senior Whitehall official.

    Treasury officials say that Chancellor Kwasi Kwarteng’s tone in the past week has become markedly more conciliatory as he tries to steady the buffs. 

    But in spite of these U-turns, the current market unease may be out of the government’s hands. 

    The so-called mini budget came at a particularly fragile time for the economy, caused by high inflation and the Bank of England’s attempts to end a policy that saw it buy up huge quantities of government debt, originally an attempt to stabilize the economy in the wake of the 2008 financial crisis.

    Kwarteng’s tax cuts, presented without any detail about how they would be funded, spooked the markets, triggering a crisis at U.K. pension funds because the huge spike in yields forced them to bonds — but that then forced prices down further.

    The Bank of England intervened with a £65 billion check book to give pension funds more time to raise cash and stop the so-called doom loop taking hold. Governor Andrew Bailey said Tuesday the Bank’s emergency support will definitely end Friday, prompting fears this may not be enough time.

    The resulting crisis leaves Britain’s new prime minister with an intensifying political problem, as support ebbs away the longer it takes to tame the markets. 

    Jill Rutter, senior fellow at the Institute for Government and former Treasury official, said: “Paradoxically, having said they were the people to take on the Treasury orthodoxy, they are now walking on such thin ice that they are complete prisoners of the most orthodox orthodoxy.”

    Staying alive

    The race is now on for Kwarteng and his Treasury team to come up with a way to restore credibility by the end of October, when he is due to explain how the tax cuts will be paid for. 

    “It’s really difficult to see how you can have a vaguely deliverable plan to bring that back under control,” said the IfG’s Rutter, who pointed out that trying to find money from one-off events such as asset sales would not help the underlying fiscal position. 

    “If you’ve still got a pension fund problem with collateral issues, what [the government] give you on the 31st will probably not be that relevant, because you’ll still be dealing with a bigger problem,” said one markets strategist, speaking of condition of anonymity.

    “If you as a government have somewhat stabilized [pension funds] … the currency is going to react based on how [the market] views the overall fiscal long-term sustainability.”

    But the government’s dented reputation will be hard to rebuild. “If the root cause is fiscal policy, then the issue probably isn’t going to go away until the markets’ concerns over fiscal policy have eased,” said Paul Dales, chief UK economist at Capital Economics.

    “That makes the chancellor’s medium-term fiscal plan on 31 October a very big event for the gilt market, the pound and the Bank of England. Our feeling is that the chancellor will have to work very hard indeed to convince the markets that his fiscal plans are sustainable.”

    Ministers originally said their plan for £43 billion in tax cuts would be funded by borrowing and economic growth, but experts now warn it will require reductions in public spending. 

    The Institute for Fiscal Studies think tank predicted the chancellor would need to spend £60 billion less by 2026-2027, while the International Monetary Fund released a report calculating that high prices will last longer in the U.K. than many other major economies..

    Ahead of the mini-budget, the Resolution Foundation’s Torsten Bell spelled out why this could have a lasting effect. “The big picture in a world where interest rates are rising and inflation is high, is that you don’t want to be seen as the one country that everyone decides is a bad bet.”

    “Showing how serious you are is important,” he added. “If we are really arguing that our growth strategy is to borrow lots more and then that will pay for itself then they [the markets] don’t believe that.”

    One government official speculated that in order to fill the hole in public finances and make the numbers add up Truss and Kwarteng would be forced to U-turn on further aspects of their mini-budget, such as the decision to cancel a planned corporation tax rise. 

    In the meantime, it’s not just the markets that remain unconvinced by Truss’ and Kwarteng’s approach. 

    At the chancellor’s debut session of Treasury questions in the Commons Tuesday, senior Tory MPs queued up to openly cast aspersion on his strategy. 

    Former Cabinet minister Julian Smith asked for reassurance that tax cuts “will not be balanced on the backs of the poorest people in the country” — normally an attack line reserved for opposition MPs. 

    Treasury committee Chairman Mel Stride warned that if Kwarteng did not seek buy-in from fellow MPs on the next fiscal statement it would upset the markets again.

    The PM’s spokesman reiterated Tuesday that Truss is “committed to the growth measures set out by the chancellor” and “the fundamentals of the U.K. economy remain strong.”

    While that statement continues to be tested, so will the position of the prime minister and her chancellor. 

    Annabelle Dickson contributed reporting.

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