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Tag: Grimace

  • Mets unveil the new Grimace seat at Citi Field

    Mets unveil the new Grimace seat at Citi Field

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    Fenway Park has the Ted Williams seat. And now Citi Field has the Grimace seat.The kid-friendly McDonald’s character made another appearance at the ballpark Monday, when the New York Mets unveiled a commemorative purple seat in section 302 to honor “his special connection to Mets fans.”Video above: Grimace throws out first pitch at New York Mets gameWearing his pear-shaped purple costume and a baseball glove on backwards, Grimace threw out a funny-looking first pitch — as best he could with those furry fingers and short arms — before New York beat the Miami Marlins at Citi Field on June 12.That victory began a seven-game winning streak, and Grimace the Mets’ good-luck charm soon went viral, taking on a life of its own online.New York is 53-31 since June 12, the best record in the majors during that span. The Mets were tied with rival Atlanta for the last National League playoff spot as they opened their final homestand of the season Monday night against Washington.The new Grimace seat in the second deck in right field — located in row 6, seat 12 to signify 6/12 on the calendar — was brought into the Shannon Forde press conference room Monday afternoon. The character posed next to the chair and with fans who strolled into the room.The seat is available for purchase for each of the Mets’ remaining home games.“It’s been great to see how our fanbase created the Grimace phenomenon following his first pitch in June and in the months since,” Mets senior vice president of partnerships Brenden Mallette said in a news release. “As we explored how to further capture the magic of this moment and celebrate our new celebrity fan, installing a commemorative seat ahead of fan appreciation weekend felt like the perfect way to give something back to the fans in a fun and unique way.”Up in Boston, the famous Ted Williams seat is painted bright red among rows of green chairs deep in the right-field stands at Fenway Park to mark where a reported 502-foot homer hit by the Hall of Fame slugger landed in June 1946.So, does this catapult Grimace into Splendid Splinter territory?“I don’t know if we put him on the same level,” Mets executive vice president and chief marketing officer Andy Goldberg said with a grin.“It’s just been a fun year, and at the same time, we’ve been playing great ball. Ever since the end of May, we have been crushing it,” he explained. “So I think that added to the mystique.”

    Fenway Park has the Ted Williams seat. And now Citi Field has the Grimace seat.

    The kid-friendly McDonald’s character made another appearance at the ballpark Monday, when the New York Mets unveiled a commemorative purple seat in section 302 to honor “his special connection to Mets fans.”

    Video above: Grimace throws out first pitch at New York Mets game

    Wearing his pear-shaped purple costume and a baseball glove on backwards, Grimace threw out a funny-looking first pitch — as best he could with those furry fingers and short arms — before New York beat the Miami Marlins at Citi Field on June 12.

    That victory began a seven-game winning streak, and Grimace the Mets’ good-luck charm soon went viral, taking on a life of its own online.

    New York is 53-31 since June 12, the best record in the majors during that span. The Mets were tied with rival Atlanta for the last National League playoff spot as they opened their final homestand of the season Monday night against Washington.

    The new Grimace seat in the second deck in right field — located in row 6, seat 12 to signify 6/12 on the calendar — was brought into the Shannon Forde press conference room Monday afternoon. The character posed next to the chair and with fans who strolled into the room.

    The seat is available for purchase for each of the Mets’ remaining home games.

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    “It’s been great to see how our fanbase created the Grimace phenomenon following his first pitch in June and in the months since,” Mets senior vice president of partnerships Brenden Mallette said in a news release. “As we explored how to further capture the magic of this moment and celebrate our new celebrity fan, installing a commemorative seat ahead of fan appreciation weekend felt like the perfect way to give something back to the fans in a fun and unique way.”

    Up in Boston, the famous Ted Williams seat is painted bright red among rows of green chairs deep in the right-field stands at Fenway Park to mark where a reported 502-foot homer hit by the Hall of Fame slugger landed in June 1946.

    So, does this catapult Grimace into Splendid Splinter territory?

    “I don’t know if we put him on the same level,” Mets executive vice president and chief marketing officer Andy Goldberg said with a grin.

    “It’s just been a fun year, and at the same time, we’ve been playing great ball. Ever since the end of May, we have been crushing it,” he explained. “So I think that added to the mystique.”

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  • Has Everyone Gone Croc Crazy

    Has Everyone Gone Croc Crazy

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    From the shoes everyone loved to hate to now the Insta darling of brands – Crocs are again having a moment

    When they first appeared, the reviews were scathing, and yet, people bought them.  Popping up on thousands of feet, jokes were everywhere and a site called I Hate Crocs was started.  But sales continued to climb.  While being a sneaker head is fashion thing, social media asks has everyone gone Croc crazy?

    When Crocs debuted in 2002, there was nothing like the Danish clog meets boating shoes  meets rubber foam material – and people hated them. They defied the mainstream fashion styles of the early 2000s like the Vans or Converse canvas sneakers. Skaters, surfers, and musicians were setting a tone which the floatable shoe was not part. Seen as low brow and ugly, high fashion and wanna-be fashionista sshunned them. Early on, they launched the “Ugly Can Be Beautiful” campaign, the first national advertising campaign for the Crocs brand. Since then, sales have done well.

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    Now the shoe and online world are colliding with opinions around Croc’s latest moves. Bringing out a former, beloved McDonaldland member, McDonalds is having its Grimace moment. McDonald’s characters, specifically Grimace, had a resurgence in popularity when the purple icon celebrated his birthday in June. The brand released a purple milkshake as part of the celebratory Grimace Birthday Meal. People couldn’t get enough of the purple sweetness and couldn’t quite figure out exactly what is Grimace. Now the purple “thing” is becoming a Croc!

    But wait, there is more, McDonald’s has rolled out a mini array of characters of Birdie, Hamburglar, and a classic McDonald’s style.

    McDonald’s is hoping lightening strikes twice with a limited series of shoes.

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    Earlier this summer, the company suprised everyone with a pair cowboy boots.  Not just for water or gardening, these boots are made to adventure! Each pair is designed with a signature Crocskin texture, metallic disco desert embroidery details and an actual spinning spur on the back, which can be removed for practical use.  Only a limited amount of the cowboy boots were made and fashion and music sites had a field day with them.

    Love ’em or hate ’em – Crocs are hear to stay.

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    Anthony Washington

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