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Tag: green entrepreneur

  • How to Profitably Integrate Eco-Friendly Practices into Your Business | Entrepreneur

    How to Profitably Integrate Eco-Friendly Practices into Your Business | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Today, consumers are increasingly prioritizing doing business with companies that can clearly demonstrate a commitment to improving the world around them. These drivers can range from supporting important social issues to providing eco-friendly products. In fact, over 40% of consumers admit that they are more likely to purchase products or services from businesses that embrace sustainability. For this reason, it should come as no surprise that nearly 100% of all S&P 500 companies have environmental and sustainability goals.

    Within the small business community, there is a misconception that ESG (environmental, social, and governance) initiatives are something only large corporations can afford to implement. This couldn’t be further from the truth. For small businesses and entrepreneurs, sustainability efforts can actually improve operational efficiency, increase customer demand and boost profitability. Here are six easy ways small businesses can capture the financial benefits of sustainability.

    Related: How to Harness the Power of Sustainability in Small Business to Drive Profits and Capital

    1. Implement energy-efficient solutions

    Many businesses require a lot of energy to operate, especially if they have a manufacturing center. One of the easiest and most effective ways to embrace sustainability is by implementing solutions that reduce the amount of energy consumed by the business. These actions include upgrading to LED lights, installing smart thermostats, replacing fossil fuel vehicles with EVs and changing out appliances for energy-efficient models.

    In addition to reducing energy consumption, businesses can also embrace clean energy generation by installing solar panels or purchasing renewable energy credits to help offset the use of fossil fuels. Ultimately, lower energy costs can directly reduce your operating expenses increasing your profit margins. Also, promoting your commitment to renewable energy is a powerful marketing tool to help attract environmentally conscious consumers and enhance your brand reputation.

    2. Develop eco-friendly products

    Consumers are becoming increasingly aware of the toll that consumerism plays on the world’s natural resources. Cheap, disposable products like single-use plastic and fast fashion are quickly losing their appeal. Durable products, especially those made from recycled or sustainable materials, are currently in high demand.

    Depending on the materials used, businesses can save money on raw materials by building eco-friendly products. Even better, some products could transition to entirely digital formats requiring no physical resources. For example, a small publishing company could move to eBooks rather than physical print. Another benefit is that consumers will often pay a premium for products that are sustainably produced.

    3. Embrace circular economy principles

    The circular economy is an economic system that is based on the reuse and recycling of products and materials. Designing products that use recycled materials is just scratching the surface. Additional circular economic practices include take-back schemes, refurbishment programs and refill systems. For example, a technology company can incentivize customers to return old devices for refurbishment, which reduces waste while encouraging repeat purchases. These old devices can then be resold at a discount on second-hand markets, creating a new source of revenue.

    Related: How the Circular Economy of Consumer Electronics Can Change Sustainability

    4. Promote remote work and flexible schedules

    Labor is often one of the highest operating costs for small businesses. Many companies are embracing and promoting opportunities for their team to work remotely or switch to flexible, hybrid schedules. From an environmental standpoint, this can help reduce the company’s overall carbon footprint by eliminating or minimizing greenhouse gas emissions from commuting.

    From a business perspective, offering remote work can support employee well-being and productivity. It can also help the company save money on office space and salaries by allowing them to recruit employees from regions that have a lower cost of living.

    5. Leverage lean manufacturing

    Another effective strategy to cut costs and reduce resource consumption is by embracing lean manufacturing processes. By streamlining production processes and minimizing waste, businesses can improve their manufacturing timeframes and lower production costs. The savings associated with improved efficiency can then be applied to widening your profit margins or allowing you to offer better pricing compared to your competitors.

    6. Use local suppliers

    Consumers are tired of the same old, mass-produced products. Sourcing materials and products from local suppliers can provide the perfect balance between customer demands and sustainability. By working with local suppliers, small businesses can lower their carbon footprint by reducing transportation emissions and save on shipping costs while stimulating the local economy.

    Related: I Use These 7 Methods to Make My Business More Eco-Friendly — Maybe You Can Use Them, Too.

    Integrating eco-friendly practices into your business isn’t just the right thing to do for the planet. It can also lead to significant financial benefits. By embracing sustainability, companies can deliver the services and products that consumers want while setting themselves up for long-term success.

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    Nicholas Leighton

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  • What the SEC’s New Climate Transparency Rules Mean for You | Entrepreneur

    What the SEC’s New Climate Transparency Rules Mean for You | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Discussing sensitive topics can be challenging for business owners. This is one of the top three or four reasons I receive initial calls for public relations assistance addressing a hot-button issue. The latest confusing trend is sustainability and how to talk about it openly. Surprisingly, people need clarification about how much to talk about it, why it’s important and when to bring it up. There’s even a new word for this fear: “greenhushing.”

    The most recent bit of pressure on companies regarding eco-messaging is the U.S. Securities and Exchange Commission’s (SEC) recent efforts to enforce regulations that protect investors and maintain market integrity. Basically, the SEC has revised environmental transparency rules and introduced mandatory climate risk disclosures for public companies.

    This is the first time a sustainability mandate has emerged nationally, and it’s expected to have a notable impact. In my opinion, even for private companies, it’s a call to pay attention and stop neglecting this discussion.

    We are entering an era where climate objectives, targets and governance frameworks will become mandatory in corporate reporting. This shift also aligns with the increasing consumer demand for environmentally and ethically sustainable products — a trend that, despite its popularity, has seen many companies struggle to translate into tangible demand.

    Related: Sustainability for Entrepreneurs — Why It Matters (and How to Achieve It).

    The paradox of consumer demand and greenwashing

    Consumers’ enthusiasm for sustainable products often starkly contrasts with their actual purchasing behavior. While surveys indicate a robust desire for sustainability, sales frequently need to catch up to expectations for new, environmentally conscious products. This discrepancy is exacerbated by greenwashing — where claims of environmental stewardship are not backed by practice — further eroding consumer trust and complicating the landscape for genuine initiatives.

    I’d counsel any company today to prepare for sustainability discussions and engagement. It is now an unavoidable topic. Because I have been a fractional CMO and external public relations consultant since 2002, I’ve received many calls from companies facing these watershed moments. Here is the advice I’d give a leadership team aiming to be more vocal about sustainability.

    The imperative of transparency

    In this context, the necessity for transparency is undeniable. Beyond mere regulatory compliance, transparency is crucial for cultivating consumer trust and loyalty. Companies must now proactively measure and refine their approaches to climate change, so this journey has got to start with a comprehensive understanding of your environmental footprint, including greenhouse gas emissions, resource utilization and waste generation.

    Typically facilitated by external consultants or an internal sustainability team, this foundational assessment is critical for setting realistic sustainability goals and improvement strategies. Employing standardized tools and frameworks like the Greenhouse Gas Protocol and Life Cycle Assessment provides a methodical approach to this task and will result in data and benchmarks you can use consistently in your messaging efforts.

    Armed with this data, specific and time-bound goals can be set that meet compliance requirements (if necessary) and drive significant environmental and social improvements. Engaging stakeholders, particularly employees, at this stage, helps bring to the surface any practical concerns and integrate these insights into the goal-setting process.

    Related: 70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake By Eco-Friendly Brands.

    The role of public relations in implementation

    Public relations in the realm of sustainable messaging goes beyond just issuing press releases. PR is a strategic tool for amplifying and embedding climate-change initiatives into the corporate ethos. Compelling storytelling highlighting a company’s progress and impacts on sustainability can significantly boost its reputation and foster third-party credibility.

    Leveraging various channels — from press releases and social media to comprehensive sustainability reports — enables these stories to reach and resonate with a broad audience, sparking engagement and advancing the sustainability agenda.

    Cultivating a sustainability-centric culture internally is essential. Companies can ensure that sustainability principles are deeply ingrained in every aspect of their operation through regular educational programs, active participation in sustainability initiatives and acknowledgment of individual and team contributions. This not only reinforces the company’s commitment to sustainability among employees but also mobilizes them and other stakeholders as ambassadors of these values.

    Continuous monitoring and evaluation of sustainability initiatives and how they are being perceived in public are vital measurement points to consider when assessing progress. Like any meaningful initiative, setting and tracking key performance indicators (KPIs) allow companies to measure effectiveness and identify areas for improvement. Further, engaging with employees and stakeholders through feedback will enrich this process and provide real-world insights.

    It seems counterintuitive, but in my experience, challenge is often in partnership with opportunity. Tackling tough subjects can uncover opportunities for innovation, stakeholder engagement and corporate accountability that otherwise would’ve been dormant. Talking specifically about sustainability is not always about compliance. It is a chance to appeal to buyers and lead the market with integrity, innovation and vision.

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    Christine Wetzler

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  • Newspaper Criticizes Meta, Gets Temporary Block on Facebook | Entrepreneur

    Newspaper Criticizes Meta, Gets Temporary Block on Facebook | Entrepreneur

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    Meta blocked all posts from The Kansas Reflector on Thursday after the nonprofit newspaper called out Facebook, which Meta owns, and other forms of social media in an article.

    The article, titled “When Facebook fails, local media matters even more for our planet’s future,” directly calls out Meta and Facebook for suppressing posts related to climate change and highlights the role of local media in stepping up to the plate.

    “We are getting along OK without the promotional help of Facebook, but it does seem problematic that a behemoth such as Meta can dictate the terms of our communications,” documentary producer Dave Kendall wrote in the opinion piece.

    Related: Mark Zuckerberg Told Meta Engineers to ‘Figure Out’ Snapchat’s Privacy Protections

    According to a Friday article from The Reflector, Facebook stopped the publication from sharing Kendall’s opinion piece on Thursday and then removed all links to the outlet on its platform.

    Andy Stone, communications director at Meta, apologized for the mistake on Thursday and said that the error “had nothing to do with the Reflector’s recent criticism of Meta.” He stated that the mistake had been corrected.

    On Friday, Facebook had brought back all the posts that linked to the Kansas Reflector‘s stories — except for anything that linked to Kendall’s article, which was still down for a period of time.

    By Friday night, the issue had been completely resolved and users were able to link to and view Kendall’s article.

    Related: Meta Is Suing a Former VP Who Left the Company for a Competing AI Startup

    Independent journalist Marisa Kabas reposted the Kansas Reflector’s column on Friday “in an attempt to sidestep Meta’s censorship” and said that the damage had already been done: the articles had already been flagged as malicious.

    “That’s a big problem because that undermines our trust,” Kabas told CNN Business.

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    Sherin Shibu

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  • How One Top Female Chef Is Transforming Green Cuisine | Entrepreneur

    How One Top Female Chef Is Transforming Green Cuisine | Entrepreneur

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    Sustainability is on the menu this holiday season as more and more diners demand healthy and fresh food. At The Restaurant at JUSTIN in Paso Robles, California, Chef Rachel Haggstrom has elevated farm-to-fork cooking to an art form.

    Chef Rachel uses The Restaurant’s location on a 26-acre garden at JUSTIN Vineyards as her culinary canvas, incorporating edible flower fields, exotic fruits, vegetables, herbs, and fresh honey into her menu. Ninety-five percent of the ingredients she uses are locally sourced.

    Tastemakers are taking notice. The Restaurant earned a Michelin Star for excellence and a Michelin Green Star, a new annual award for “outstanding eco-friendly commitments.”

    On any given day, a menu might include soup with sunchokes, apples, and horseradish or local snapper with Périgord black truffle, potato, chive, and crème fraiche.

    Chef Rachel is somewhat of an anomaly in the fine dining circuit. While the number of female chefs is rising, women make up only 7% of head chefs at Michelin-star restaurants. But that hasn’t stopped her from blazing her own green trail. We talked to her about her culinary origin story and her advice to other aspiring culinary artists.

    Related: These Earth-Conscious Entrepreneurs Are Making a Profit with Purpose in California’s Central Coast

    Entrepreneur: When did you first know you had a passion for the culinary industry?

    Chef Rachel: I grew up on a citrus grove and had access to a plethora of fruits to cook with, which sparked my love of food from an early age. As a child, I was given a packet of mixed seeds and would plant them in a corner of our garden, eventually harvesting the produce and figuring out how to turn these vegetables into food. The process of planting, taking care of, and harvesting the produce sparked a curiosity to cook, which I came to love.

    You initially were studying criminal justice, so why did you take a turn into cooking?

    I have a bachelor’s degree in law with an emphasis in criminal justice and have always enjoyed both fields. I strongly considered getting my law degree. However, culinary has always been a passion, and I felt that if I didn’t try it, I would regret it. Here I am still doing it, so I think I made the right decision!

    Did you face any challenges being a woman in a primarily male-dominated industry?

    I try to focus on perfecting my craft, letting my talent shine through, and allowing the dishes to speak for themselves. Of course, there have been many challenges being a woman in this field, but I try to avoid raising those concerns or frustrations when I can so that I can be defined by my work.

    How did you make the menu at The Restaurant at JUSTIN your own?

    The Restaurant was very different when I first joined, and I have been lucky enough to have the opportunity to make changes. I transformed where the food was sourced and how it was prepared. Currently, 95% of our produce on the seasonal rotating menu is sourced locally from either the 26-acre garden at JUSTIN Vineyards and Winery or local purveyors and farmers throughout the Central Coast. As I grew the team, I was able to teach and develop skill sets focused on fundamental techniques. Additionally, we have been able to become a place of mentorship and foster an environment of nurturing our passion for the culinary arts.

    What is the dish you’re most proud of and why?

    This changes depending on my mood and season. The one dish that I was extremely happy with in terms of food and wine as a pairing was a ribeye cap dish with onion soubise, blueberry, beet, black truffle and our ISOSCELES Reserve. The pairing was seamless, and the dish itself had everything you could want. We’ve reinvented the dish over the last few years when it is in season and guests enjoy it.

    What makes your menu at JUSTIN stand out (is it the seasonal and local offerings)?

    The menu at The Restaurant at JUSTIN is seasonal, and because the team strives to use the freshest ingredients, it is subject to change depending on what’s accessible at that time. Availability could change at any moment depending on the weather, which could result in our team changing the menu last minute. Our team is very good at working with the ingredients that we source and can pivot depending on what we can get our hands on. Our ability to make the local produce and farm-to-table ingredients shine makes the menu stand out. Our focus on technique and exceptional flavor pairings brings the best out of each ingredient, letting the food shine and allowing our guests to eat new things they assumed they would not enjoy.

    What advice would you give to other women reading this who might be intimidated about breaking into the culinary industry?

    Look at your peers as just that—peers, instead of looking for some identifier such as gender that is not applicable to cooking or teamwork. In doing so, you will realize that you are equal to others, and once you see yourself and treat yourself as an equitable peer, most will see you in that same light. Don’t make excuses for yourself or anyone else. Hold yourself to the same or higher standard as others and allow yourself to shine for your talents.

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    Jonathan Small

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  • 6 Tips to Invest in Renewable Energy Now | Entrepreneur

    6 Tips to Invest in Renewable Energy Now | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Around the globe, clean energy investment has never been higher, creating plenty of opportunities for investors who want to take advantage of trends like recovering supply chains, the IRA (Inflation Reduction Act), and more. But where to begin?

    Many large companies such as CEG and FLNC are performing well, but energy stocks can shift (especially with inflation-targeting interest rates being high right now), and sometimes quickly! How do you know where to focus your investments? Talking to your financial advisor is always a good start, but I also have several tips on where to begin with healthy renewable energy investment for the coming years.

    1. Solar and EVs are hot markets

    In the early 2020s, two rapidly expanding areas are solar power and EV (electric vehicle) investment, making these sectors great places to start. Both are seeing high growth due to pent-up demand during the pandemic and more widespread adoption in low-saturation areas.

    As with much clean energy spending, investments primarily focus on a few high-growth regions, including China, the EU, the United States and Japan. But opportunities also exist in smaller markets where numbers are starting to rise, notably India, Africa and Brazil. There’s plenty of growth potential in all these regions, especially as EVs grow increasingly familiar with infrastructure build-out to support them. This remains primarily focused on urban growth with excursions into commercial markets for short-length delivery and freight.

    Related: 5 Top Green Energy Stocks To Look Out for in 2023

    2. Invest in the most vital supply points

    As you research potential investments, remember that some parts of the renewable supply chain still need to be stronger or are particularly important to the long-term success of products. That includes makers of battery storage components, which are necessary to utilize solar and EV-related energy investments fully. It includes makers of the latest high-quality photovoltaics, ocean-rated turbines and micro-inverters. For some examples, look into the operations of First Solar (FSLR), Enphase (ENPH), Vestas (VWS) and SunPower (SPWR).

    Related: Oil and Gas Stocks: A Safe Way to Invest in Renewable Energy

    3. EFTs remain a safe, powerful bet

    For many years, one of the most reliable ways to invest in clean energy was EFTs (exchange-traded funds) specializing in renewable markets. Because renewable energy is seeing lots of global growth across many sectors, fueled partly by concerns about traditional supplies from Russia and Iran, EFTs are strong if low-risk options to get started on energy investments.

    Another thing I like about today’s EFTs is that they allow for broad targeting of specific sectors. For example, FAN focuses on wind deployments, and TAN is on solar. Each fund has a portfolio with mixes weighted toward various technologies.

    4. Long-term investment in the global south

    For ground-floor investments with lots of long-term growth opportunities in the next decade, I suggest looking toward the global south. Currently, the global south is seeing a significant shortage of renewable investment compared to many northern regions. Brazil and Australia have growing opportunities, but Africa and many parts of South America still need development. There are lots of options here for investors who don’t mind a slow burn and want to take advantage of projects in the making.

    Related: 5 Long-term Strategies To Create Wealth

    5. Wind and hydrogen are poised for steady growth

    Wind has come a long way in recent years, and many farms, especially offshore options in ideal global locations, are planned for the 2020s. Like solar, wind has many entry points for investment, from turbine creation and other manufacturing to battery storage capabilities. The EU, USA, and China all have many farms in various stages of development, most focused on using the latest engineering and software to maximize efficiency.

    Hydrogen is also in a good spot. Much of the discussion focuses on green hydrogen, which uses low-carbon techniques. Green hydrogen has the potential to meet many business-related carbon footprint goals, so its use could spread across the United States and the EU, as well as other nations, in the coming decade. But anywhere with the potential for hydrogen infrastructure shows promise.

    6. YieldCos continue to show potential

    YieldCos are ambitious investment vehicles that purchase power generation assets directly with a focus on profit growth that translates to high dividends. If dividends are your goal, look into YieldCos as a higher-risk option with lots of opportunities for returns…especially once interest rates and inflation finish cooling down.

    This is just the start of the potential investments in renewable energy. It’s an industry that covers multiple fields, including rare earth, shipping companies and many types of manufacturing. Clean energy has never been more popular, but watching the (metaphorical) headwinds and political movements is always a good idea as you balance your portfolio.

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    Abe Issa

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  • Want to Sell Your Cybertruck? Tesla Will Fine, Ban You: T&C | Entrepreneur

    Want to Sell Your Cybertruck? Tesla Will Fine, Ban You: T&C | Entrepreneur

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    Tesla’s highly-anticipated Cybertruck is scheduled to begin deliveries on November 30. And while some important information is still non-existent (such as the price, for example), the electric vehicle company isn’t wasting any time hammering out the fine print.

    The Motor Vehicle Owner Agreement Terms & Conditions now reads: “You understand and acknowledge that the Cybertruck will first be released in limited quantity. You agree that you will not sell or otherwise attempt to sell the Vehicle within the first year following your Vehicle’s delivery date.”

    Owners can sell the truck back to Tesla within the first year “for any unforeseen reason” for the purchase price “less $0.25/mile driven, reasonable wear and tear, and the cost to repair the Vehicle to Tesla’s Used Vehicle Cosmetic and Mechanical Standards.”

    RELATED: ‘I Make Trucks for Real People’: Ford CEO Slams Tesla’s Cybertruck

    Tesla can decline to purchase the vehicle, and if you still want to sell, you can try a third party, but only after receiving “written consent.”

    Try to break the agreement, and Tesla will fine you $50,000 and possibly refuse to sell you any future vehicles.

    Tesla had said it would sell the Cybertruck for $39,000, but electric trucks are averaging closer to $100,000 now, per Cars.com. Kelly Blue Book expects it to be around $50,000.

    Tesla co-founder and CEO Elon Musk stands in front of the all-electric battery-powered Tesla Cybertruck at Tesla Design Center in Hawthorne, California on November 21, 2019. Photo by FREDERIC J. BROWN/AFP via Getty Images

    Still, demand has far outweighed supply.

    Last week, Tesla CEO Elon Musk said in a Q3 earnings call that one million Cybertrucks had been reserved, per The Verge, but only a handful of people will have one in their garages in 2023. The company is expected to deliver “tens of thousands” in 2024.

    “I know that people are excited about Cybertruck. I am, too. I’ve driven the car, it’s an amazing product,” Musk said during Tesla’s third-quarter call last month. “I do want to emphasize that there will be enormous challenges in reaching volume production with the Cybertruck.”

    RELATED: ‘I Am Worried’: Elon Musk Signals Alarm During Tesla Earnings Call

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    Entrepreneur Staff

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  • Orcas Attacked a Tour Company Yacht for 45 Minutes, Sank It | Entrepreneur

    Orcas Attacked a Tour Company Yacht for 45 Minutes, Sank It | Entrepreneur

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    This article originally appeared on Business Insider.

    Orcas have gone and done it again, demonstrating that they still despise boats for reasons scientists can’t figure out.

    For months now, orcas, also known as killer whales, have been assaulting boats — especially, it seems, yachts — off the coasts of Spain and Morocco, sending several to the bottom of the sea.

    A Polish touring company, Morskie Mile, said that’s exactly what happened to one of its yachts on October 31. In a Facebook post, a spokesperson for the company said that its vessel, the “Grazie Mamma II,” was in the Strait of Gibraltar when a pod of orcas targeted it. The animals, which can grow to be up to 30 feet long, attacked the boat’s steering fin “for 45 minutes,” the post said, “causing major damage.”

    “The crew is safe,” the post added, but the boat itself sank at the entrance to Tanger-Med, a Moroccan port.

    Scientists have offered several possible explanations for the behavior, including that orcas may be reacting to past trauma — or just having a bit of fun, such as when a pod of orcas in the Pacific Northwest spent several weeks swimming with dead salmon balanced on their heads. Whatever the cause, it’s been happening for years now. Researchers have documented hundreds of attacks since 2020 — but most are “bumps,” not all-out assaults.

    Morskie Mile did not immediately respond to a request for comment from Insider. But in its post, the company said it’s thankful for all the memories — at least prior to encountering the orcas.

    “We sailed on this yacht around the most beautiful places in Europe and the Atlantic archipelagos,” the company said. “Love of the sea always wins.”

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    Charles R. Davis

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  • Amazon Expands Eco-friendly Electric Vehicle Fleet | Entrepreneur

    Amazon Expands Eco-friendly Electric Vehicle Fleet | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Readwrite.com

    On Tuesday, Amazon.com revealed that it currently operates 10,000 Rivian electric delivery vehicles across the United States and Europe. This information was disclosed during a recent business presentation. The company aims to have a total of 100,000 electric delivery vehicles on the road globally by 2030, making its fleet one of the largest and most eco-friendly in the world. This move aligns with Amazon’s commitment to reduce its carbon footprint and promoting sustainable practices in the e-commerce industry. The development comes from Amazon’s collaboration with electric vehicle (EV) maker Rivian, to incorporate at least 100,000 electric delivery vans into their fleet by 2030. As of July this year, Amazon reported deploying over 5,000 vehicles.

    Amazon has committed to fight climate change and reduce its carbon footprint

    This initiative aligns with Amazon’s commitment to fighting climate change and reducing its carbon footprint as part of its ambitious Climate Pledge. The transition to electric delivery vans showcases the company’s dedication to sustainability and highlights the electric vehicle market’s continued growth and potential. Rivian, also known for manufacturing the R1T pick-up trucks and R1S sport utility vehicles, raised its production target for the entire year of 2023 to 52,000 vehicles in August.

    This ambitious increase in production aims to meet the growing demand for electric vehicles and further establish Rivian’s presence in the automotive market. As a result, the company is making significant investments in expanding its production facilities and workforce to support its long-term vision of sustainable transportation.

    Related: Amazon Slashes Dozens of In-House Brands. Did Your Favorite Line Get Cut?

    Amazon, which holds a stake in Rivian, has accomplished an impressive 260 million deliveries using the electric vans, according to a report from Reuters. The successful deployment of Rivian’s electric vans has demonstrated the possibilities for reducing the carbon footprint in the delivery sector and reinforced the e-commerce giant’s commitment to sustainability. As Amazon continues to innovate in environmentally friendly practices, further investment in electric vehicles is expected to play a crucial role in meeting the company’s ambitious goal to achieve net-zero carbon emissions by 2040.

    Besides its partnership with Rivian, the Seattle-based retail behemoth is joining forces with Volvo to incorporate heavy-duty electric trucks into its middle-mile delivery fleet. These electric trucks will serve as a sustainable transportation option, reducing Amazon’s carbon footprint and aligning with the company’s commitment to be net zero carbon by 2040. The collaboration with Volvo signifies a significant shift in the logistics industry, as companies increasingly prioritize environmentally friendly solutions to meet growing customer demand and adhere to stricter emissions regulations.

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    Deanna Ritchie

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  • Unlock Profitable Sustainability with Green Tax Credits | Entrepreneur

    Unlock Profitable Sustainability with Green Tax Credits | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Under30CEO.com

    The world is facing increasing environmental challenges, which has led businesses to seek eco-friendly practices to decrease costs and contribute to a greener future. By employing tax credits and incentives that encourage sustainability, companies can optimize profits while benefiting the planet. This extensive article will delve into various tax credits, like Green Tax Credits, and deductions available to businesses that adopt environmentally friendly practices, ultimately contributing to the burgeoning green economy.

    Green vehicle tax credit

    One such tax credit available to businesses is the Green Vehicle Tax Credit, which incentivizes the use of eco-friendly vehicles and services. The credits associated with this include the Alternative Motor Vehicle Credit, Alternative Fuel Vehicle Refueling Property Credit, and Biodiesel and Renewable Diesel Fuels Credit. Utilizing these credits can propel businesses to adopt sustainable transportation options while leading to significant cost savings and reducing emissions.

    Related: How to Harness the Power of Sustainability in Small Business to Drive Profits and Capital

    Investment tax credits for equipment

    Businesses can also take advantage of investment tax credits when purchasing qualifying equipment that adheres to specific performance and quality standards. Examples of this include solar energy property, qualified fuel cell property, and qualified small wind energy property. These credits significantly reduce the costs of installing and implementing eco-friendly technologies while promoting a sustainable future and increasing competitiveness in the global market.

    Solar investment tax credit

    Another valuable credit is the Solar Investment Tax Credit, which offers a 30% credit under the Inflation Reduction Act and Federal Investment Tax Credit. Businesses must meet particular regulatory requirements while receiving credit for expenses such as solar PV panels, racking, equipment systems, installation costs, energy storage devices, and other related expenses. This credit is claimed through Form 3468 and has proven pivotal in promoting renewable energy technologies and clean solar power solutions.

    Related: A Leadership Roadmap for Sustainability Success

    Ownership of solar PV systems

    Companies must be aware that to qualify for the Solar Investment Tax Credit, they must retain ownership of the solar PV system for six years, during which they must maintain and monitor the system’s performance. Additionally, local and state regulations may impact eligibility for tax incentives or benefits, so it is essential for businesses to remain informed on these matters.

    Green building deductions

    Businesses can accrue green building deductions by upgrading commercial buildings to feature high-energy systems, resulting in a more eco-friendly space. Qualifying upgrades include high-efficiency HVAC, hot water systems, interior lighting, and efficient building envelopes like walls, floors, doors, windows, and roofs. These upgrades contribute to long-term cost savings while promoting eco-friendly and sustainable environments.

    Conclusion

    In conclusion, various tax credits and incentives are presented to businesses that adopt environmentally friendly practices, such as the Green Vehicle Tax Credit, investment tax credits for qualifying equipment, Solar Investment Tax Credit, and green building deductions. By capitalizing on these incentives, businesses can achieve long-term benefits like energy savings, reduced emissions, and positive public relations while contributing to a sustainable environment.

    Utilizing these opportunities enables businesses to both reduce expenses and minimize their environmental footprint. Implementing eco-friendly practices not only conserves natural resources but also elevates a company’s reputation and brand image. Employing sustainable methods like energy-efficient technology, waste reduction, and the use of recycled materials can result in considerable long-term savings and demonstrate a commitment to environmental responsibility.

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    April Isaacs

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  • How to Save The Planet (and Your Dollars) By Making Your Office Gadgets Greener | Entrepreneur

    How to Save The Planet (and Your Dollars) By Making Your Office Gadgets Greener | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    In this decade, more and more businesses feel the need to adjust their operations in favor of more long-term sustainable practices. From consumer demands to politics and investors, environmental, social and governance (ESG) practices have never been discussed more than today.

    However, this boom is not just about using green energy in production or donating towards environmental efforts. It’s about changing entire corporate cultures, making employees and partners aware of sustainability issues and implementing shifts across all departments.

    Contemporary businesses are profoundly dependent on consumer electronics such as smartphones and laptops. These devices present distinct sustainability challenges and opportunities, spanning from recycling to lifespan extension. As such, they not only offer global entrepreneurs an exceptional chance to demonstrate their dedication to ESG principles by implementing adequate company policies and educating their workforce but also enable them to reap significant financial benefits in the future.

    E-waste and secondhand smartphones

    The global secondhand market is booming, and this is especially true for consumer electronics. In fact, according to CCS Insight, refurbished smartphone sales grew by more than 14% in 2023, outshining new smartphone sales and reaching a total of $13.3 billion in Q1 2023 despite suffering from a severe supply shortage. This growth is a testament to the evolving consumer sentiment, and this trend is poised to continue flourishing throughout the current decade and beyond.

    One of the key driving factors behind the expansion of secondhand mobile markets is the growing concern over electronic waste or e-waste. The proliferation of electronic devices has led to an alarming increase in e-waste, which poses serious threats to the environment, human health and animal well-being. Over 53 million metric tons of e-waste are produced around the globe annually, and only 17% of this e-waste is recycled.

    From toxic chemicals leaching into soil and water to hazardous emissions during the disposal process, the consequences of improper electronic waste management are far-reaching and detrimental. Furthermore, manufacturing new smartphones and other consumer electronics requires a substantial amount of resources, which are valuable and limited.

    With the raw materials that are found in e-waste being estimated to be worth around $60 billion, there are many reasons for companies to care about recycling and repairing used smartphones. Failing to recycle and reuse these resources exacerbates the scarcity of raw materials, which leads to higher production costs and an unsustainable product life cycle.

    Related: How the Circular Economy of Consumer Electronics Can Change Sustainability

    The infrastructure is advancing

    As consumer sentiment continues to lean toward sustainability, the necessary infrastructure to support the growth of secondhand mobile markets is developing in tandem. The global electronics recycling market amounted to about $40 billion in 2022 and is expected to reach a value of $110 billion by 2030.

    Recycling or refurbishing a used smartphone is a multifaceted process that requires a well-coordinated network of services. According to a 2022 study, convenience is a major factor when it comes to recycling.

    Japan, a global leader in handling e-waste, provides thousands of convenient drop-off points for consumers to discard their used smartphones, dedicated examination centers for a thorough assessment of devices, and avenues for repair and refurbishment.

    At ATRenew, we are now aiming to intensify recycling-related infrastructure development in China. For example, to facilitate convenient recycling, ATRenew has opened nearly 2,000 offline stores in a bid to provide the necessary infrastructure.

    Related: How the Circular Economy of Consumer Electronics Can Change Sustainability

    How businesses can position themselves

    Crucially, it’s not only the device manufacturers and refurbishment centers that can make a lasting impact. Every modern-day organization aware of these issues can position itself as a responsible entity committed to reducing e-waste.

    As usual, the first step to reducing e-waste and increasing the lifecycle of devices is to invest in the education of employees. Holding training sessions on the responsible usage, maintenance and eventual disposal of electronics can greatly enhance their longevity and suitability for refurbishment. Additionally, companies could organize public presentations or workshops to educate both employees and regular consumers, thus showing their commitment to the public.

    Finally, there are also a number of internal policies that could make a big difference. For instance, offices could introduce shorter tech refresh cycles during which current devices are upgraded, or even allow employees to bring their own devices – with appropriate security measures, of course.

    Regardless of which measure is ultimately used, all organizations can choose to put them on public display via social media and thus achieve a great branding effect with consumers and talent alike.

    Related: 70% of Consumers Say They’ll Buy ‘Green’ Products, but Only 5% Actually Do. That’s Due to a Common Marketing Mistake By Eco-Friendly Brands.

    A sustainable path forward

    The increasing prominence of secondhand mobile markets reflects a broader shift in consumer behavior, and this change is not merely a passing trend. Instead, it is a well-founded response to the challenges posed by e-waste and resource scarcity.

    As consumers are becoming more conscious of their choices and the impact of their actions, secondhand smartphones have become a preferred option since they align with the principles of sustainability and responsible consumption. This, in turn, is animating businesses to follow suit and provide a supply to quench that demand.

    With this positive feedback loop, the growth of secondhand smartphone markets in the recent past will definitely continue over the next decade. By reducing e-waste, conserving valuable resources, and making advanced technology accessible to a broader demographic, these markets are shaping a more sustainable and equitable future.

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    Kerry Chen

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  • How to Find Out Anything You Want to Know Without Asking Questions | Entrepreneur

    How to Find Out Anything You Want to Know Without Asking Questions | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Have you ever been in a conversation, and even though you intended to be empathetic and respectful, the moment you asked a question, especially about a sensitive topic, you felt disrespectful, possibly even rude?

    You had to ask the question, but now the person you were trying to make comfortable seems irritated and worried. They may even back away from you, cross their arms and ask you why you asked them that question. You didn’t intend on coming across as pushy, intrusive or insincere — but you did, unwittingly. Now you are left wondering, what did you do wrong, and how do you save this relationship?

    Asking questions to get information can make people nervous and concerned, even if our questions are valid. For example, if your significant other comes home much later than expected without notifying you, your first inclination may be to ask them where they have been and why they were late. Although benign, those questions could be considered accusatory by the other person, and the response may be defensive. You deserve an answer, so how can you get it?

    Related: Use This Mind Trick to Get Someone to Tell You the Truth

    What other choice do you have to find out information from someone if you can’t ask a question? You use a provocative statement — instead of a question — and elicit the information. And the best part is that the other person won’t even know you are seeking information because they don’t hear any questions. This may sound a little cloak and dagger, which it is not. This technique is a brilliant conversational skill.

    Let’s say you are trying to sell your product to a potential new buyer whom you do not know. To get to know them, you ask them specific questions to find out leads you can use to build rapport and discover their pain points. If you just met them and you do not have their trust yet, they may feel that you are too curious. Instead of connecting, they view your interrogation as suspicious, and because they feel uncomfortable around you, they don’t trust you.

    The other thing to consider about questions is that they can draw attention to the type of information you are trying to collect. You may not want your stakeholders to know what you are after because they may clam up.

    There is a better way to collect information while concealing your objective and creating a comfortable environment that persuades people to want to open up to you. It is called elicitation.

    The art of elicitation

    Elicitation is often associated with human intelligence, or HUMINT, and classified under titles such as “tradecraft” or “collection activity.” However, elicitation is not just for military intelligence professionals. It is a skill set that can be used both in the private and public sectors and is becoming increasingly popular as a much-desired skill set in business intelligence. This technique is an art form because you need to practice and get comfortable using it to maintain credibility and confidence.

    So, what exactly is the art of elicitation? It is simply rephrasing questions into narrative statements that provoke another person to respond. If done correctly, a person will tend to either agree or disagree with your provocative statement or offer more information to correct you, clarify what you said or expound on that topic. Either way, people generally feel compelled to converse with you when you use elicitation.

    So, instead of asking someone, “How much are you willing to spend on your future success?” you say, “I bet you invest upwards of 30K a year on programs like this because you understand the value these programs bring to your future success.” I guessed about how much they spend a year. If I am wrong, they will correct me. If I am right, they may just nod. Either way, I will know if I’m in the ballpark area. I also put in some flattery to make them feel good.

    The bottom line is that people will feel more comfortable sharing information when you don’t ask for it.

    Related: How to Apply Military Intelligence to Entrepreneurship

    Why does elicitation work so well?

    The reason why elicitation is so successful is because it exploits aspects of human psychology. Typically people like to be heard, honest, flattered, feel important, correct others when they are wrong and offer information when information is offered to them (quid pro quo). Elicitation helps build rapport and can create a comfortable, relaxed environment. The other person is unaware of your intentions and believes you are having a casual conversation. Therefore, they tend to remain at ease and are forthcoming with information.

    I was trained in elicitation early in my career as a human intelligence officer. I used elicitation when I conducted interrogations at Camp Delta in Guantanamo Bay, Cuba, shortly after the 9/11 terrorist attacks. Although I was trained in approach methods and question techniques to gather intelligence information, elicitation allowed me to gather more information. It worked brilliantly because the detainees assumed I wasn’t collecting details, only having a conversation. As a result, they opened up more about what they knew.

    I have used elicitation since 2002 in many situations: during interviews with litigants, requirements analysis and networking opportunities. Elicitation has helped me get the truth, purchase wisely and sell competitively.

    The next time you feel that questions will do more harm than good, change your question to a provocative statement and elicit that critical information instead. You will maintain rapport, gain their trust, keep that person comfortable and disguise what you are after. What could be better than that?

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    Lena Sisco

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  • How Tech Can Help Retailers Manage Product Returns More Efficiently | Entrepreneur

    How Tech Can Help Retailers Manage Product Returns More Efficiently | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Imagine if 10-30% of all the items you gifted this holiday season came back to you because the recipient didn’t want them. What would you do? Recycle them? Regift them? Trash them?

    Retailers face this 365 days a year. In-store purchases have an average return rate of 8-10%, while ecommerce averages can reach 30% or more. If a retailer struggles to manage returns processing efficiently, high volumes can drain money and resources, as well as burden the environment with extra packaging waste and transportation emissions.

    Returns management doesn’t have to be expensive, difficult or wasteful. Supply chain technology has significantly matured to address reverse logistics processes. Rather than returns driven by manual tasks, today’s tech-driven returns bring big gains in efficiency, profitability and customer satisfaction.

    Related: The Secret to Long-Term Customer Loyalty Is an Easy Return Policy

    Returns conundrum: A burden turned opportunity

    When a return is made, it’s usually seen as a negative experience for both the customer and the retailer. But technology can change this perception by making returns an opportunity to re-engage and delight the buyer.

    Customers expect an online customer portal for initiating returns, but intelligent returns technology can take it a step further: It can automatically refund the customer if certain conditions are met or even incentivize them to make the return at the nearest store rather than ship it.

    At the warehouse, returns technology automates tasks and helps the team process the return faster, which gets the customer their refund, credit or exchange sooner. Tech-driven returns are a win-win for all parties.

    The impact of inefficient returns

    A ReverseLogix study of eCommerce retailers found that 80% of respondents said the cost of managing returns is “significant to severe.” Returns also have a staggering impact on the planet: In the U.S., return shipping transportation creates the equivalent emissions of +3 million cars annually, according to Gartner.

    Return rates are growing faster than revenue rates for 91% of retailers, as reported by Appriss Retail. We’re at the point where returns are either a threat to the bottom line and customer loyalty or a positive differentiator that keeps costs low and buyer happiness high. Technology will decide the difference.

    Related: 4 Things to Know About Ecommerce Returns to Minimize Lost Profits and Keep Customers Happy

    Rise of tech-driven returns

    Retailers are already using technology to optimize warehousing, order management, transportation and every other part of the supply chain. Using tech to drive returns management, however, has mostly been overlooked. But with skyrocketing return volumes and customer demands for fast and easy (and free!) returns, new technology has burst onto the scene to address these specific issues.

    When a product arrives at the store or warehouse, the team member scans in the return. A product image appears on the screen with important identifying details like the serial number, which is important for verifying it isn’t a fraudulent return.

    Depending on the item’s condition, the software auto-routes the product to the store location with the highest predicted resale value. If it’s gently used or damaged, it can be sent to a re-commerce site to recoup some of the value. The customer is automatically notified about the status of their return, eliminating the need for calls and emails about their refund, credit or exchange.

    A fast and frictionless returns process is a game-changer for a retailer’s operations and for turning a frustrating customer experience into one that builds loyalty.

    Sustainable returns: A win-win for retailers and the environment

    Returns technology addresses the huge environmental impact of returns. If a customer lives within five miles of a store, for instance, they can be incentivized to return the item there rather than through the mail and learn how this saves emissions and packaging. Returns technology can direct a damaged item to be recycled rather than landfilled or a gently used item to go to a secondhand re-commerce site.

    Practical tips for retailers

    Adopting returns technology can be challenging because returns don’t usually fall under a single leader or pyramid. Instead, it’s a patchwork of facility teams, supply chain leaders and customer experience leaders. So, if you’re considering a returns technology project, form a team or name an individual to champion it. Ideally, organizations with high return volumes would create a Chief Returns Officer role to head this essential part of the supply chain.

    Work with your returns technology partner to identify your business goals. Do you want to create an easier process for customers? Do you need more automation because of workforce constraints? Do you need to support corporate sustainability goals? Identifying goals will help you choose the right returns technology and ensure it has features that address your needs.

    Understand your existing tech stack: What supply chain systems do you currently have? How easily can returns technology integrate with them?

    Returns technology has a customer-centric advantage but also one that team members will adopt. It must be easy to train on and quick to learn, ultimately making their work faster and easier.

    Related: 5 Easy Strategies to Prevent Costly Retail Returns

    The future of tech-driven returns

    As the challenges of returns management mount, the features and capabilities of technology are accelerating to anticipate what’s next. AI is playing a big role in this.

    Virtual dressing rooms help consumers make informed buying decisions so they can avoid buying many sizes and colors (only to return most of their orders). AI-powered return policies can be flexible based on the customer profile, such as giving high-value customers more return options or a more lenient returns policy.

    For more sustainable returns, AI can compare a return’s condition against geography, seasonality and other factors to determine the best location for routing the return and capturing the highest resale value.

    The future of tech-driven returns is AI, and AI is happening now. Retailers that use returns technology are capitalizing on faster returns processing, lower costs, happier team members and customers who are delighted at every phase.

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    Gaurav Saran

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  • U.S. Sues eBay For Allegedly Violating 3 Environmental Laws | Entrepreneur

    U.S. Sues eBay For Allegedly Violating 3 Environmental Laws | Entrepreneur

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    On Wednesday, the Justice Department filed a lawsuit against e-commerce marketplace, eBay, accusing the company of “unlawfully selling and distributing” over 371,000 products that violate three environmental laws.

    “Laws that prohibit selling products that can severely harm human health and the environment apply to e-commerce retailers like eBay just as they do to brick-and-mortar stores,” Assistant Attorney General Todd Kim of the Justice Department’s Environment and Natural Resources Division, said in the release. “We are committed to preventing the unlawful sale and distribution of emissions-defeating devices and dangerous chemicals that, if used improperly, can lead to dire consequences for individuals and communities.”

    The complaint, filed in the U.S. District Court for the Eastern District of New York, alleges that eBay engaged in the sale, promotion, or facilitation of over 343,000 aftermarket defeat devices, which disable motor vehicle emission controls and elevate emissions, including harmful substances such as carbon monoxide and nitrogen oxides, thus violating the Clean Air Act (CAA).

    Related: U.S. Government and 17 States Sue Amazon Over Alleged Anticompetitive Practices That Led to Higher Prices for Consumers

    The complaint also alleges that eBay violated the Fungicide, and Rodenticide Act (FIFRA) by improperly distributing or selling at least 23,000 “unregistered, misbranded, or restricted-use” pesticide products — pesticides that are not available for purchase by the general public, as prohibited by the EPA.

    Finally, the complaint contends that eBay violated the Toxic Substances Control Act (TSCA) by distributing more than 5,600 items in breach of the TSCA Methylene Chloride Rule, by selling products that contain methylene chloride in paint and coating removal products, which impose “unreasonable risks” associated with the products, including fatalities.

    In a statement, eBay called the lawsuit “entirely unprecedented,” and that the company will “vigorously defend itself.”

    “We dedicate significant resources, implement state-of-the-art technology and ensure our teams are properly trained to prevent prohibited items from being listed on the marketplace,” the company added.

    The complaint is seeking a halt of eBay’s practices that broke the CAA, FIFRA, and TSCA laws, as well as calling on eBay to pay civil penalties for CAA violations, which could amount to billions with a penalty of $5,580 for each violation, per Reuters.

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    Madeline Garfinkle

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  • Lego Wants to Make Recycled Bricks, But Efforts Keep Failing | Entrepreneur

    Lego Wants to Make Recycled Bricks, But Efforts Keep Failing | Entrepreneur

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    The world’s largest toy maker has announced it will abandon a previously set sustainability initiative to use recycled materials in its products…because the process would lead to more pollution.

    After two years of experimenting with recycled polyethylene terephthalate (PET) as an eco-friendly alternative to the acrylonitrile butadiene styrene (ABS), Lego has decided to scrap its initiative to manufacture toy bricks from recycled plastic bottles, after discovering the shift would lead to increased carbon emissions, as first reported by the Financial Times on Sunday.

    Lego had invested over $1.2 billion as part of the initiative, according to The AP.

    The company’s intended eco-friendly mission focused on recycled plastic bottles, with a discovery that a one-liter PET bottle could generate approximately 10 of its 2×4-stud bricks. The bricks underwent rigorous testing for quality, durability, and “clutch power” (Lego’s term for a brick’s ability to securely attach to others), per The Wall Street Journal.

    However, Lego the decision to halt the initiative hinges on the discovery that scaling up production would not reduce the company’s carbon emissions, but conversely increase them as the additional production steps and new equipment required would result in expelling more energy.

    The toymaker has been trying to replace its petroleum-based bricks with more environmentally friendly materials for years. There have been several previous attempts over the last decade involving experimenting with corn-based materials (resulting in bricks that were too soft) and wheat-based materials (which did not meet visual standards). Efforts with various other materials yielded bricks that were either excessively rigid or lost their interlocking ability.

    Related: High Gas Prices Aren’t Going Away — Here’s a Look at the Latest Trends in the Global Energy Industry

    “In order to scale production [of recycled PET], the level of disruption to the manufacturing environment was such that we needed to change everything in our factories,” Tim Brooks, head of sustainability at Lego, told the FT. “After all that, the carbon footprint would have been higher. It was disappointing.”

    Miniature Manhattan made from Legos. Mark E. Gibson | Getty Images.

    Despite the recent setback, Lego has made it clear that it’s not the end of its efforts.

    “We remain fully committed to making Lego bricks from sustainable materials by 2032,” a Lego spokesperson told The WSJ. “Recycled PET is one of hundreds of different sustainable materials we’ve tested.”

    Related: Want to Go Green? A New Study Says Full-Time Remote Workers Slash Their Greenhouse Gas Emissions By Half

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    Madeline Garfinkle

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  • Working Remotely Can Cut Your Carbon Emissions By Half: Report | Entrepreneur

    Working Remotely Can Cut Your Carbon Emissions By Half: Report | Entrepreneur

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    Working remotely? You could be helping the environment.

    A recent study by the Proceedings of the National Academy of Sciences found that those who work from home full-time generate less than half the greenhouse gas emissions than their office-based counterparts. Employees working exclusively from home in the U.S. were estimated to reduce their emissions by 54%, the study found.

    Working remotely one day a week only resulted in a 2% emission decrease, largely due to increased non-commuting travel on remote workdays. On the other hand, those working remotely two to four days a week saw emissions reductions of up to 29% compared to on-site workers.

    Related: 6 Meaningful Ways to Reduce Your Company’s Carbon Footprint

    The study analyzed various datasets, including Microsoft employee commuting and teleworking behavior, and was conducted by researchers from Cornell University and Microsoft. The primary contributors to emissions reduction among remote workers were decreased office energy use and fewer emissions from daily commutes.

    While remote work has the potential to reduce carbon footprints, the study underscores the need for a balanced approach, carefully considering commuting patterns, energy consumption, vehicle ownership, and non-commute-related travel to fully maximize the environmental benefits of remote work.

    “People say: ‘I work from home, I’m net zero.’ That’s not true,” Fengqi You of Cornell University, a report co-author, told The Guardian. “The net benefit for working remotely is positive but a key question is how positive. When people work remotely, they tend to spend more emissions on social activities.”

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    Madeline Garfinkle

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  • 8 Practical Ways to Reduce Your Office’s Environmental Footprint | Entrepreneur

    8 Practical Ways to Reduce Your Office’s Environmental Footprint | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    This story originally appeared on Under30CEO.com

    The world is increasingly aware of the importance of environmental conservation and businesses are under growing pressure to adopt sustainable practices. Companies can start by making a positive impact within their own offices. Reducing their environmental footprint allows businesses to attract environmentally-conscious customers and contribute to a healthier planet.

    Consumers are becoming more conscious of the businesses they support, with 85% admitting to shifting their purchasing habits toward green companies, and 34% would pay more for a product or service from a sustainable business. To remain up-to-date and keep a loyal customer base, businesses must establish more eco-conscious practices. Here are eight practical ways you can reduce your environmental footprint from the office.

    1. Reduce, reuse, recycle

    Implement a comprehensive recycling program in your office. Provide clearly labeled bins for plastic, glass, paper and other recyclable materials. Encourage employees to reduce waste by printing documents only when necessary and selecting double-sided printing. Reusing items like envelopes, binders and office supplies can also make a substantial difference.

    2. Implement energy efficient measures

    Optimizing energy use is one of the most effective ways to reduce an office’s environmental impact. Start by switching to energy-efficient lighting, like LED bulbs and ensure you turn lights and electronics off when not in use. Consider investing in programmable thermostats to regulate heating and cooling systems efficiently. Additionally, encourage employees to use natural light when possible, reducing the need for artificial lighting.

    Opt for automated appliances with smart technology designed to save energy. Monitor your utility bills and energy usage, saving your building between 10%-15% in costs. Determine where you can further cut costs by investing in automated appliances, like your heating and cooling systems, bathroom appliances and updating office equipment.

    3. Consider telecommuting and flexible work arrangement

    Telecommuting and flexible work arrangements reduce an office’s carbon footprint and improve work-life balance for employees. Fewer employees commuting to the office means reduced vehicle emissions and lower fuel consumption within the office itself. Embracing remote work can also lead to cost savings on office space and utilities.

    Related: Remote Work Is Here to Stay: Are You Ready for the New Way of Life?

    Additionally, working from home can improve employees’ mental well-being and boost their productivity, allowing them to maintain a better work-life balance.

    4. Invest in renewable energy

    Transitioning to renewable energy sources, like solar panels or wind turbines, can significantly decrease your office’s reliance on fossil fuels. While the initial investment may be substantial, the long-term benefits include reduced energy bills and a smaller carbon footprint. Depending on your location and budget, explore options for clean energy that best suit your needs.

    More and more companies are moving toward renewable energy options. In the U.S., 20% of all electricity generated comes from renewable sources. These companies include Estee Lauder, Bank of America, Sephora and Google.

    5. Offer green transportation options

    Encourage eco-friendly transportation options for employees. Promote carpooling, biking, walking or using public transport to reduce the number of single-occupancy vehicles on the road. Consider providing incentives, like subsidies for public transport or bike-sharing memberships, to encourage sustainable commuting choices.

    Not only does this benefit the planet, but businesses can save between $2,000–$6,000 per employee per year by allowing them to telecommute half the time.

    6. Implement water conservation measures

    Water conservation is another vital aspect of reducing your office’s environmental impact. Fix any leaks immediately, install low-flow faucets and toilets and educate employees about the importance of using water sustainably. Collect rainwater for landscaping and consider xeriscaping (using drought-resistant plants) to reduce the need for irrigation.

    Other ways you can save water in an office include:

    • Implementing water recycling systems
    • Considering sensor taps and toilets
    • Monitoring water usage
    • Using water-efficient appliances
    • Regularly maintaining and updating water fixtures

    7. Source sustainable office supplies

    Choose office supplies and equipment that are manufactured using sustainable materials and practices. Look for products with certifications like Energy Star, FSC (Forest Stewardship Council) or Cradle to Cradle. Additionally, buy office furniture made from recycled or reclaimed materials and opt for refurbished electronics when possible.

    Related: 4 Reasons Sustainability Will Benefit Your Business and Satisfy The Growing Trend of Green-Hungry Customers

    Here are some sustainable office supplies to consider sourcing for your eco-friendly office:

    • Recycled paper and notebooks
    • Refillable ink and toner cartridges
    • Pens and pencils made from sustainable materials
    • Reusable and washable cloth napkins and cutlery for the kitchen
    • Eco-friendly cleaning products
    • Sustainable packaging for shipping and storage

    8. Create a culture of sustainability

    Creating a culture of sustainability within your office is essential for long-term success. Encourage employee engagement by organizing workshops, green challenges or sustainability committees.

    Recognize and reward employees who actively contribute to reducing the office’s environmental footprint. Leading by example and promoting eco-friendly practices can inspire positive organizational change.

    A Greener future

    Reducing your office’s environmental footprint is a responsible step toward greener business practices. When you implement a few practical measures, you contribute to a healthier planet, save on operational costs and position your company as a socially responsible organization. Embracing sustainability in the workplace is a win-win situation.

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    Under30CEO Staff

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  • Mercedes Just Introduced a New Car With Better Range Than a Tesla | Entrepreneur

    Mercedes Just Introduced a New Car With Better Range Than a Tesla | Entrepreneur

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    Tesla better watch its back bumper.

    Mercedes-Benz recently unveiled its new Concept CLA-Class EVs at the IAA Mobility 2023 in Munich, Germany.

    With a rear-mounted motor, two-speed transmission, and 800-volt battery, the EV is estimated to have a range of 466 miles — roughly 120 miles more than any Tesla currently on the road.

    Photo by: Mercedes-Benz Media

    Related: Old Is Gold: Amid New-Age Models, Vintage Cars Too Are Head-Turners At AutoExpo 2023

    Scheduled to drop in 2025

    Mercedes-Benz will begin production of the luxury EV in 2024, according to Car and Driver. That means the car should be on sale sometime in 2025.

    Aside from its stellar range per charge, the CLA boasts a number of other attention-grabbing features, including:

    • Rapid charging of up to 248 miles in 15 minutes
    • Low-energy LED lights
    • New Mercedes-Benz Operating System (MB.OS) uses supercomputing and artificial intelligence that enable you to take Zoom calls from your car.
    • Sustainable materials such as CO₂-free steel and CO₂-reduced aluminum, sustainably produced and processed leather upholstery, a trim made from paper.

    Photo: Mercedes-Benz Media

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    Jonathan Small

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  • How to Turn Every Adversity You Face into an Advantage | Entrepreneur

    How to Turn Every Adversity You Face into an Advantage | Entrepreneur

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    Opinions expressed by Entrepreneur contributors are their own.

    Entrepreneurship is a wild ride, right? I would know. I’ve ridden that rollercoaster through storms and smooth stretches. But every time life threw a curveball, I stepped up to bat.

    I still remember when one of our key developers had to leave our company for personal reasons right before we launched a massive update — it was scary. I learned to rely on multiple people to do a given task.

    Life can flip from incredible to terrifying before you can say “entrepreneur.” I still remember when COVID-19 started. My company went from getting high-fives from industry titans to realizing our users couldn’t even step outside, let alone upload content.

    So, join me on the journey where I turn setbacks into my secret weapons.

    Related: 10 Growth Strategies Every Business Owner Should Know

    Embracing the crazy swings of life

    Here’s the thing about entrepreneurship: It’s like diving into an ocean of challenges. When I jumped into this sea of business, obstacles seemed like roadblocks. But guess what? They were stepping stones, leading me to growth and wisdom. It’s like when you learned to ride a bike without the training wheels — scary but exhilarating.

    Big-company solutions often don’t apply to us entrepreneurs. “Never rely on just one person to do a given task” would seem like an obvious lesson an industry titan might give you. Well, guess what? We small business owners often don’t have the luxury of having multiple employees with the same skill sets.

    So what do we do? We get creative. Seek solutions in places you might have never considered. Websites like Fiverr, Upwork and Flexjobs often offer temporary freelance solutions to get you through the day.

    Get comfortable with being uncomfortable because that is what being an entrepreneur is about.

    Related: Creativity, Innovation, And Leadership: The Elements of Transformation

    Why cultural roots are a different kind of power tool

    In Mexico, we’ve got this saying: some of the best engineers don’t need fancy degrees. They just rocked their resourcefulness like pros, using whatever tools they had. As a Mexican entrepreneur, that gritty mindset is my secret sauce. It’s like taking lemons and making the best orange juice you’ve ever tasted. Like, how’d that happen? We got creative.

    When adversity knocks, I knock back. Drawing from my heritage, I tap into the spirit of innovation that’s the heart of the Mexican entrepreneurial scene. It’s like when your grandma used her secret recipe to turn a regular meal into a feast. Our cultural foundation is like rocket fuel, powering us through the roughest storms.

    Related: 6 Obstacles to Creative Thinking and How to Overcome Them

    Turning challenges into allies: My game changer

    Every entrepreneur’s journey is filled with “uh-oh” moments that, with a little twist, become “Aha!” sparks. When my company, Replay Listings, got the side-eye, I flipped it into an invite for collaboration. I turned feedback into business gold, forging partnerships that set the stage for victory.

    For example, given that my business is focused on real estate video tours, I started calling real estate agents who have leveraged our technology and invited them for a cup of coffee or even lunch. During that time, getting to know my user base, their needs and their experiences while using our mobile app was really nice. In fact, many of Replay Listings’ in-app features were built because they asked us to! Who would have known? Listening to your users is helpful and essential when learning your businesses’ areas of opportunity.

    Pay close attention to your users’ needs, and you’ll see more clearly your path ahead.

    Innovation through tough times

    Picture this: a partnership I’d banked on suddenly vanished into thin air. One minute, we were chatting, and the next? Poof! They pulled a vanishing act. Now, instead of moping, I spun it around. I diversified my partnerships to ensure my venture’s future wasn’t hanging by a thread.

    Life’s got a funny way of switching things up. Hard times can be your secret ingredient to success.

    As I’ve mentioned before, It is obvious that not relying on a single employee to do a specific task is advised, but diversifying talent does not need to come at an extra expense. It often needs to take the shape of more partnerships, collaborations, or allies within the industry.

    Allocate some of your time to making allies — it’ll help you in the long run.

    Finding gold in the rough

    As we sail through this entrepreneur sea, remember that every crash can be turned into a smooth wave. Just like I’ve learned from my Mexican roots and my own ups and downs, the trick is to tackle challenges like they’re stepping stones.

    As I navigate the tumultuous waters of entrepreneurship, I realize that the wild ride is not just about braving storms and smooth stretches. It’s about harnessing every twist, turn and curveball to my advantage. Entrepreneurship isn’t just about building a business; it’s about building character and resilience.

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    Rodolfo Delgado

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  • How Three Friends Built a Business That Helps Indie Winemakers Thrive | Entrepreneur

    How Three Friends Built a Business That Helps Indie Winemakers Thrive | Entrepreneur

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    In this ongoing series, we are sharing advice, tips and insights from real entrepreneurs who are out there doing business battle on a daily basis. (Answers have been edited and condensed for clarity.)

    Who are you and what’s your business?

    I’m Patt Eagan, one of the co-founders of Common Wealth Crush. We are a winery operation for winemakers in Virginia’s Shenandoah Valley — a custom crush meets incubator meets think tank cooperative. We offer a range of winemaking and related support services tailored to anyone from independent winemakers who need a production facility to brand owners who need full-service support.

    What made you want to do this?

    My co-founders Ben and Tim Jordan had the initial kernel of the idea after their experience of getting their own small family brand up and running. We realized that our state didn’t have a facility that was really geared toward the individual winemaker. A place where they could come in, utilize our tanks, equipment and expertise, and also call their own shots. We developed the idea while I was getting my MBA at UVA, and we opened shortly after I graduated. For me, it was a perfect mix of having a passion for wine and also wanting to be part of building a business from the ground up.

    Credit: Common Wealth Crush

    Can you talk about balancing the “new and innovative” aspects of your business with the history of the industry?

    We set up in the historic Virginia Metalcrafters building, which is an important part of Waynesboro and Virginia manufacturing history. In fact, it’s on the US National Register of Historic Places. We appreciate being part of a long line of Virginia craftspeople who have occupied this space. It just feels right. And our overall business model took inspiration from Carlton Winemakers Studio in Oregon, Punchdown Cellars and Grand Cru Custom Crush in California. We’re proud to be part of a long tradition of community-focused facilities around the globe that have proven invaluable to the survival and growth of small producers. We were proud to receive Waynesboro’s first Agriculture & Forestry Industries Development Fund grant award.

    Related: Watch the new episode of “Entrepreneur Elevator Pitch” now

    How many wine brands are you working with now?

    Right now we have eight companies and as we look to expand, we’re striving to be a force for supporting more diverse representation within the wine industry. We’re launching a winemaker incubator program this coming harvest, designed to foster and support communities that lack representation in Virginia wine. To help jump-start these projects, we’re waiving the typical winemaking fees associated with the first year of production in our facility.

    What are some of the biggest challenges you and winemakers face?

    So principally I would say that the financial aspect of the wine industry is really difficult. It’s a tough slope to climb. It is a huge financial burden for small producers to build their own facilities. It’s a big hurdle to clear and what our model is actively trying to address. We take on those fixed costs and clients are then paying us based on the tons of fruit processed and things like that. The other big hurdle is the complexity of regulation within the industry, permitting, the nuances of marketing, the three-tier system with distribution versus direct sales, and so many other things.

    Related: How These Entrepreneurs Created a Must-Visit Destination for Art and Wine Lovers

    What do you advise people looking to get into the wine industry?

    It is funny, there’s this juxtaposition of the relaxed romance of the industry versus when you pop the hood and look inside at the complexity you have to navigate. I think that’s the reason that winemaking attracts people from so many different backgrounds — it’s like this Rubik’s Cube that you can’t help but enjoy solving.

    Credit: Common Wealth Crush

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    Dan Bova

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  • Silicon Valley Billionaires Are Building a City In Northern California | Entrepreneur

    Silicon Valley Billionaires Are Building a City In Northern California | Entrepreneur

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    For years, the identities of investors in large land purchases in Solano County, California have been shrouded in secrecy.

    Some government officials and residents believed the investment company, known as Flannery Associates, might even be a foreign entity planning nefarious activities or an amusement park, and asked the government to investigate.

    But the mystery was solved over the weekend when Flannery revealed that it was, in fact, backed by a number of high-profile Silicon Valley executives, including LinkedIn co-founder Reid Hoffman; former Sequoia Capital partner Michael Moritz; and venture capitalists Marc Andreessen and Chris Dixon, and Lauren Powell Jobs, daughter or Steve Jobs, according to a report in the Wall Street Journal.

    Their grand plan is to turn the mostly agricultural area into an affordable and sustainable new city, according to Flannery representative Brian Brokaw.

    “We are proud to partner on a project that aims to deliver good-paying jobs, affordable housing, clean energy, sustainable infrastructure, open space, and a healthy environment to residents of Solano County,” Brokaw said in a statement. “We are excited to start working with residents and elected officials, as well as with Travis Air Force Base, on making that happen.”

    Related: This Solar-Powered Florida Town Was Built to Withstand Hurricanes. Did It Work?

    Building a new city from scratch

    According to a report in The New York Times, Flannery has spent nearly $800 million over the past five years on land in Solano, which is 60 miles northeast of San Francisco and home to the Travis Air Force Base.

    They have methodically purchased large pieces of property from landowners, sometimes way above market value.

    The project is being quietly led by Jan Sramek, a former Goldman Sachs trader with deep connections in the tech world. His vision is to take the arid rural land and transform it into a bustling urban community with tens of thousands of homes with clean energy.

    Some pushback from the community

    Not everyone has been excited by Flannery’s activity in the area. The Air Force had been investigating the company for months, and state representatives had also called for the National Committee on Foreign Investment in the U.S. to investigate. A meeting has been called for next week.

    Meanwhile, there have been some contentious legal dealings in the area. In May, Flannery sued landowners in the area, accusing them of colluding to drive up real-estate prices. The case has left a sour taste in many’s mouths.

    “Flannery Associates has developed a very bad reputation in Solano County through their total secrecy and mistreatment of generational family farmers,” state representative John Garamendi Garamendi said in a statement.

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    Jonathan Small

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