Discover how the internet propagates “information pollution” and how it threatens our collective understanding of facts and truth. Here’s how to navigate the chaos and find clean water to drink.
In a healthy and functional society, shared common resources are essential for the well-being and sustainability of the community.
These resources can include natural goods such as land, water, and the environment, as well as man-made goods such as public schools, parks, and libraries.
Generally, the ability to manage, sustain, and distribute these resources determines the success of a society, community, or nation as a whole.
The Tragedy of the Commons
The tragedy of the commons is a concept introduced by ecologist Garrett Hardin in 1968, describing a scenario where individuals, acting in their own self-interest, overuse and deplete a shared resource, ultimately harming the entire community.
Classic examples include overgrazing on common land, overfishing in shared waters, and pollution of air and water. The key issue is that while the benefits of exploitation are enjoyed by individuals, the costs are distributed among the entire community.
Information as a Shared Resource
One common resource that is often neglected is news and information.
Over the last century, newspapers, radio, TV, and the internet have become the lifeblood of many nations, shaping public opinion and collective consciousness.
Truth and reliable information function as shared resources critical for various societal functions, including governance, public health, and social interaction.
Just as a community depends on clean water, society relies on accurate information to make decisions, build trust, and maintain peace and harmony.
When these information resources are polluted, the consequences can be severe, leading to mistrust, division, and poor decision-making.
Information Pollution
Information is a shared resource that is susceptible to degradation through neglect or deliberate actions, leading to a type of “information pollution.”
This phenomenon mirrors the “tragedy of the commons,” where the self-interested actions of individuals can spoil a common resource for everyone.
Information pollution occurs when false, misleading, or harmful information is introduced into the public discourse. This can happen through:
- Misinformation: Incorrect or misleading information spread unintentionally.
- Disinformation: False information spread deliberately to deceive.
- Malinformation: Information that is true but presented in a misleading context to cause harm.
All three types of information pollution hurt people’s ability to discern truth from fiction.
Well-Poisoning on the Internet
The internet can be a wonderful place to learn new things, but it’s also littered with information pollution, especially on social media sites filled with bots, spammers, and grifters.
When a water well is poisoned, everyone in the town ends up drinking dirty and contaminated water. The same is true for information pollution on the internet – and social media is dirty water.
There are a lot of factors that drive information pollution on the internet, but key ones include:
- Clickbait and engagement farming – For most people, the only measure of success on the internet is how much attention you get. An outrageous lie or falsehood will get a million impressions before anyone tries to confirm what’s been said. People rarely correct themselves if a lie is getting them a lot of impressions.
- Grifting and easy money – Many people see the internet as an opportunity for a quick buck, so a lot of content you see is purely money-driven, including advertisements, sponsored content, or superficial merchandise (mugs, t-shirts, diet supplements, brain enhancement pills, etc.) If you see anyone selling these types of products on the internet, you can be certain that truth is not their main motivation.
- Bots and algorithm-hacking – Artificial engagement on the internet is a huge problem. A lot of viral content you see these days is pushed by bot farms and clever algorithm manipulation. Organic growth by independent thinkers and creators used to be a genuine thing about a decade ago, but most big e-celebrities and influencers you see today are completely astroturfed.
- Politics and propaganda – A lot of misinformation and disinformation is politically driven propaganda. Governments and corporations are known to create their own bots and internet campaigns to shape public opinion in one direction or another.
- Echo chambers and groupthink – While it’s natural to associate with people who think like us and share the same beliefs, the internet tends to heighten this tendency. People only spend time on online spaces that confirm their existing beliefs and very rarely seek out different perspectives.
All of these factors make the internet a less reliable place for seeking truth and information. These phenomenon have only increased over the past decade, making the internet increasingly harmful and stupid (to be frank).
Filtering Dirty Water
Now more than ever we need to find ways to filter the information we are being exposed to online. Effective strategies you can employ include:
- Pay attention to your digital environment – Ideas and information can often seep into our brain without us even realizing it, especially when we are consistently exposed to the same information over and over again. What are the top five websites you visit? Where do you go for news and current events? What’s your social media feed look like? All of these make up a part of your digital environment which is having an influence on you whether you realize it or not, so pay close attention to the types of online spaces you’re spending time in.
- High value vs. low value information – Not all information is created equal. A random social media post that goes viral doesn’t have the same level of rigor as a peer-reviewed study. The information pyramid is a helpful guideline for assessing what information sources tend to be more trustworthy, accurate, and high value. Please note that this doesn’t mean a social media post is always wrong, or a scientific study is always right, just that one source tends to have more substance than another and you should generally give it more weight.
- Be your own fact-checker – Too many people take funny memes, shocking screenshots, and catchy headlines at face value without ever digging deeper. This causes a lot of misinformation and disinformation to go viral, and it can also lead to some comical and embarrassing errors (“You actually believed that?!”). While there are many professional “fact checkers” on various sites, even those can be misleading and ideologically motivated. Unfortunately, in our low trust information world, there’s only one fact-checker you can really count on and that’s yourself. Learn how to double-check sources, dig up original links, and read full articles so you understand the context before accepting something as true.
- Learn basic statistical literacy – Numbers can be very persuasive on a purely psychological level; if someone can make a claim with a statistic to back it, we tend to automatically think it must be true. However, statistics and graphs can be easily manipulated and deceptive. Understanding basic statistical literacy (such as knowing “correlation doesn’t mean causation,” or checking the “y” and “x” axis before looking at a graph) can give you a clearer idea of what a number is really telling you, and what is just being speculated, guessed, or misunderstood.
- Beware of personality-driven consumption – Many people get their news and information from famous personalities such as news commentators, celebrities, influencers, or podcasters. While it’s natural to listen to people we like and trust, this can backfire when we end up mindlessly accepting information rather than confirming it on its own merit. For many, there’s an entertainment factor too: it’s fun to root for your “leader/clan” and make fun of the other “leaders/clans,” some people even form parasocial relationships with their favorite personalities, seeing them as a type of best friend. However, what often happens in these hyper personality-driven spaces is that they devolve into petty drama and gossip. That may be “fun” to participate in for some people, but it’s not education.
If you keep these guidelines in mind, you’ll be able to navigate the dirty waters of the internet more effectively and hopefully find some springs of fresh and clean water to drink from.
Conclusion
Truth and reliable information are vital commons that underpin a healthy and functional society. Just as communities must manage natural resources responsibly to avoid the tragedy of the commons, societies must actively protect and nurture the integrity of their information ecosystems. Each of us plays a role in managing the information commons and minimizing information pollution.
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