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The Better Business Bureau of Central Florida is warning consumers to be wary of advertisements featuring deepfake videos that falsely promise rapid weight loss.Paula Kelling of Casselberry said she was scammed after subscribing to a Facebook ad about supplements claiming to work as well as GLP-1 weight loss medications. “I’ve been looking at these ads now for a long while and I want to lose about 30 pounds and I said OK, let’s go give it a try and it was a pretty good deal,” Kelling said.The BBB highlights the increasing use of deepfake videos in marketing these supplements, particularly those featuring celebrities. “We’ve definitely seen an uptick within the past year of these supplements being marketed using deep fake videos especially of celebrities,” said Gerry Mendiburt, Director of Investigations at the BBB Central Florida. He noted that Oprah Winfrey has publicly stated she is not involved with any such promotions.Kelling and others have reported encountering the “pink salt trick,” a tactic used to market supplements like Lipomax and Prozenith as alternatives to GLP-1 medications. Kelling received Lipomax and found it to be liquid drops with minimal instructions, leading to confusion. “It wasn’t anything like I thought it was going to be. It was liquid drops. There were minimum instructions with it, so I had no idea what to do with it,” she said. She lost more than $200 and expressed frustration, saying, “They promised me I’d have my refund in 10 business days. I heard that probably six times. People can’t afford to spend money today. The economy is too tight.”Another consumer reported losing $1,000 to a similar scam involving a gelatin diet pill.”I’m just beside myself, unable to sleep at night and blame myself for falling for this AI scam,” he said.Mendiburt advised consumers to be skeptical of any celebrity endorsements that seem too good to be true, especially those encountered through social media. The BBB warns that scammers are exploiting the popularity of GLP-1 medications.
The Better Business Bureau of Central Florida is warning consumers to be wary of advertisements featuring deepfake videos that falsely promise rapid weight loss.
Paula Kelling of Casselberry said she was scammed after subscribing to a Facebook ad about supplements claiming to work as well as GLP-1 weight loss medications.
“I’ve been looking at these ads now for a long while and I want to lose about 30 pounds and I said OK, let’s go give it a try and it was a pretty good deal,” Kelling said.
The BBB highlights the increasing use of deepfake videos in marketing these supplements, particularly those featuring celebrities.
“We’ve definitely seen an uptick within the past year of these supplements being marketed using deep fake videos especially of celebrities,” said Gerry Mendiburt, Director of Investigations at the BBB Central Florida.
He noted that Oprah Winfrey has publicly stated she is not involved with any such promotions.
Kelling and others have reported encountering the “pink salt trick,” a tactic used to market supplements like Lipomax and Prozenith as alternatives to GLP-1 medications.
Kelling received Lipomax and found it to be liquid drops with minimal instructions, leading to confusion.
“It wasn’t anything like I thought it was going to be. It was liquid drops. There were minimum instructions with it, so I had no idea what to do with it,” she said.
She lost more than $200 and expressed frustration, saying, “They promised me I’d have my refund in 10 business days. I heard that probably six times. People can’t afford to spend money today. The economy is too tight.”
Another consumer reported losing $1,000 to a similar scam involving a gelatin diet pill.
“I’m just beside myself, unable to sleep at night and blame myself for falling for this AI scam,” he said.
Mendiburt advised consumers to be skeptical of any celebrity endorsements that seem too good to be true, especially those encountered through social media.
The BBB warns that scammers are exploiting the popularity of GLP-1 medications.
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