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Tag: generation alpha

  • Generation Alpha May Find the Workplace Even Tougher Than Gen Z Does

    As they enter the labor market in larger numbers, many Gen Z employees have earned their cohort the unenviable reputation of being aloof, averse to taking orders, insufficiently trained, and prone to blankly staring in ways that freak older colleagues out. But if people born between 1995 and 2010 resent that criticism as harsh, they should bend an ear to hear what their bosses are saying about even younger Generation Alpha members, who’ve been deemed unprepared for the workforce many are already seeking to enter.

    Gen Zers who recently completed college face the challenge of overcoming their cohort’s vexing workplace reputation as they struggle to land a job. They’re also finding employers generally aren’t hiring much anymore — and are increasingly prioritizing skills and experience over diplomas when they do. Despite these hurdles, it’s worse for the youngest Gen Zers and the oldest members of Generation Alpha, born between 2010–2024. They’re having trouble finding employment for an even worse reason: Bosses say they aren’t capable of doing any available jobs.

    In fact, according to a recent survey by the U.S. Chamber of Commerce and College Board, 84 percent of the 500 participating hiring managers said “most high school students are not prepared to enter the workforce.” Perhaps even worse, 80 percent of those respondents said the most recent crop of high school graduates were even more clueless about applying for, earning, and effectively performing a job than previous generations.

    That likely strikes both disbelief and fear into the hearts of the 60 percent of managers who told a poll last year they’d already fired Gen Z hires for being unable to get with the program at their businesses. Another 75 percent said “some or all of the recent college graduates they hired this year were unsatisfactory.” Wait until Generation Alpha teens straight out of high school come their way asking for a job.

    A further complication appears in the findings of the latest U.S. Chamber of Commerce New Hire Readiness Report 2025. They suggest current high school students are drawing lessons from the time and money Gen Zers spent on college — only to find those degrees increasingly less useful in getting a job. Not illogically, many of those younger students are no longer bothering to consider higher education as an effective bridge for crossing into the workforce, and are trying to dive right in as teens.

    It turns out there’s a problem with that, too.

    The same hiring managers who no longer consider college degrees as important in making recruitment decisions as they had for decades still view them as immeasurably better for preparing future employees than no qualifications at all.

    “(T)hey view trade school or four-year college graduates as much more prepared to enter the workforce,” the report said of respondents comparing those degree holders to people trying to find work straight out of high school. “Yet, today the majority of high school students are not going directly to college after graduation.”

    Instead, they’re coming straight at employers, many of whom are rattled by the youngest wave of job applicants.

    So what can high school students do to avoid being underskilled and inexperienced to the point they can’t land a job — or going thousands of dollars into debt to finance a college education that’s no longer a fast track to a career? And what are employers advising to avoid both those scenarios?

    Survey participants urged those youths to seek out opportunities to engage with the workforce and acquire foundational experience in other ways. Those include internships or apprenticeships, as well as trade schools that respondents considered even more effective for developing early career skills than four-year colleges.

    They also propose remedial solutions before students finish high school.

    Fully 92 percent of hiring managers surveyed urged educators to introduce more business classes at the high school level. They suggested those should focus on teaching students skill sets that develop critical thinking and problem solving — tools 94 percent of respondents called essential in selecting potential new hires.  

    Respondents said new or improved high school business courses should emphasize effective communications, decision making, and teamwork abilities, which 98 percent, 97 percent, and 94 percent of respondents respectively described as important.

    Regardless of whether students learn about business in high school, trade schools, or colleges, 96 percent of respondents stressed the importance of teaching financial literacy to young people before they enter the labor market. Among those skills survey participants specified most as necessary for for entry-level work candidates to have are a working knowledge of taxes, net income, and budgeting; saving and investing; and borrowing, credit, and debt management.

    The value of helping high school students become better versed and experienced with business practices goes beyond ensuring company managers won’t have to face a new generation of employees even more difficult to integrate than many Gen Zers have been, the report noted.

    “This matters because high school students are such a large percentage of entry-level employees entering the workforce,” its conclusion said. “As a result, early talent preparation falls on employers to address, resulting in increased cost and time, or is not prioritized, negatively impacting workers’ livelihoods. An unprepared workforce can cause ripple effects throughout the economy and society.”

    Bruce Crumley

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  • Listophile Announces Findings of Generation Alpha Baby Name Study

    Listophile Announces Findings of Generation Alpha Baby Name Study

    Reference website Listophile has collected data from the Social Security Administration (SSA) from the year 2010 to today and analyzed trends in Generation Alpha baby names. The result is a dataset that reveals remarkably distinct naming trends for Generation Alpha babies.

    Press Release



    updated: Sep 16, 2022

    Baby name website, Listophile has conducted a study into the latest baby naming trends of Generation Alpha. Generation Alpha is the demographic that follows Generation Z and includes those born from 2010 to 2025. Therefore the oldest are twelve, and the youngest have yet to be born.

    The study showed an unprecedented growth of unique names given to Generation Alpha babies. The study suggests unique names are being used by parents as a vehicle of self-expression, and to signify their child’s individualism. 

    Listophile also identified 14 remarkably distinct naming trends of the generation. These trends ranged from an exponential rise in unisex names, to passing trends such as creative spellings of more popular names; names that are coming back into style, such as nature, vintage and virtue names; to relatively new trends such as cottagecore, word and diminutive names.

    Interestingly, the study found the growth of unique baby names for girls is far more amplified than the growth of unique baby names for boys. Listophile attributed this trend to the strong desire of parents wanting to empower their daughters.

    Names Increasing the Most in Popularity:

    The study showed baby names that increased the most in popularity tended to be more unique and creative names. 

    The top 5 baby names that have increased most in popularity are Oaklyn, Ainhoa, Marceline, Sevyn, and Zhuri for girls and Niklaus, Kyro, Jaxtyn, Amias, and Kiaan for boys.

    Names Decreasing the Most in Popularity:

    Names that have decreased most in popularity include baby names that were predominantly popular in the latter half of the 20th century, such as Crystal, Brittany, Megan, Natasha, and Tiffany for girls and Trent, Brett, Randy, Brendan, and Larry for boys.

    Unsurprisingly, the baby names Karen and Jeffrey have tanked in popularity. The number of girls named Karen has decreased 74.75% since 2010. Karen has become associated with the meme-based mockery of middle-aged women who make unreasonable demands and display brazen entitlement. While Jeffrey has associations with Jeffrey Epstein, the convicted sex offender. The number of boys named Jeffery has decreased by 52.47% since 2010.

    Names having about the same Popularity:

    Traditional names that have been at the top of popular baby name lists for generations are also popular with Generation Alpha parents.

    Names that have changed least in popularity with Alpha Generation parents include Emma, Sophia, Elizabeth, Victoria, and Claire for girls and William, Alexander, John, Simon, and Adrian for boys.

    More Information:

    To read the full study and download the dataset, click here. To request a quote, contact Listophile at support@listophile.com.

    Source: Listophile

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